# Gartner, Goodfirms vs UpCity Comparison

| | Gartner | Goodfirms | UpCity | 
|---|---|---|---|
| **Star Rating** | 4.0 out of 5 | 4.3 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 87 | 9 | 54 | 
| **Largest Market Segment** | Mid-Market (39.3% of reviews) | Small-Business (57.1% of reviews) | Small-Business (83.7% of reviews) | 
| **Entry Level Price** | No pricing available | No pricing available | $0/ month | 

---
## Top Pros & Cons

### Gartner

Pros:
- Authenticity (3 reviews)
- Genuine Reviews (2 reviews)

Cons:
- Expensive (2 reviews)
- Access Restrictions (1 reviews)

### Goodfirms

Pros:
- Authenticity of Reviews (1 reviews)
- Authentic Reviews (1 reviews)

Cons:
- Difficult Navigation (1 reviews)
- Inaccuracy (1 reviews)

### UpCity

**Not enough data**

---
## Ratings Comparison
| Rating | Gartner | Goodfirms | UpCity | 
|---|---|---|---|
  | **Meets Requirements** | 8.5 (62 reviews) | 8.7 (5 reviews) | 8.9 (43 reviews) | 
  | **Ease of Use** | 8.5 (62 reviews) | 9.0 (5 reviews) | 9.1 (43 reviews) | 
  | **Ease of Setup** | 8.8 (16 reviews) | Not enough data | 9.0 (35 reviews) | 
  | **Ease of Admin** | 8.8 (12 reviews) | Not enough data | 8.9 (35 reviews) | 
  | **Quality of Support** | 8.0 (58 reviews) | Not enough data | 9.3 (41 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.4 (24 reviews) | Not enough data | 9.4 (34 reviews) | 
  | **Product Direction (% positive)** | 8.1 (67 reviews) | 7.7 (5 reviews) | 8.6 (41 reviews) | 

---
## Pricing

### Gartner

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Goodfirms

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### UpCity

#### Entry-Level Pricing

Plan: Top Local Agency Profile

Price: $0 / month

Description: Free marketplace profile & listing to promote your agency on one of our Top Local Agency lists.


[Browse all 4 editions](https://www.g2.com/products/upcity/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Local Listing Management

| Product | Score | Reviews |
|---|---|---|
| **Gartner** | N/A | N/A |
| **Goodfirms** | N/A | N/A |
| **UpCity** | N/A | N/A |

#### Listing Management

| Feature | Gartner | Goodfirms | UpCity | 
|---|---|---|---|
| **Network Directory** | Not enough data | Not enough data | Not enough data | 
| **Data Aggregators** | Not enough data | Not enough data | Not enough data | 
| **Duplicate Monitoring** | Not enough data | Not enough data | Not enough data | 
| **Optimization** | Not enough data | Not enough data | Not enough data | 

#### Performance

| Feature | Gartner | Goodfirms | UpCity | 
|---|---|---|---|
| **Real-Time Updates** | Not enough data | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | Not enough data | 

### Local SEO

| Product | Score | Reviews |
|---|---|---|
| **Gartner** | N/A | N/A |
| **Goodfirms** | N/A | N/A |
| **UpCity** | N/A | N/A |

#### Local Search Optimization

| Feature | Gartner | Goodfirms | UpCity | 
|---|---|---|---|
| **Rank Tracking** | Not enough data | Not enough data | Not enough data | 
| **Online Listings** | Not enough data | Not enough data | Not enough data | 
| **Google My Business** | Not enough data | Not enough data | Not enough data | 
| **Reputation Management** | Not enough data | Not enough data | Not enough data | 
| **Social Media** | Not enough data | Not enough data | Not enough data | 
| **Dashboards and Reporting** | Not enough data | Not enough data | Not enough data | 

### B2B Services Review Platforms

| Product | Score | Reviews |
|---|---|---|
| **Gartner** | N/A | N/A |
| **Goodfirms** | N/A | N/A |
| **UpCity** | N/A | N/A |

#### B2B Services Reviews

| Feature | Gartner | Goodfirms | UpCity | 
|---|---|---|---|
| **Category Taxonomy** | Not enough data | Not enough data | Not enough data | 
| **Review Search** | Not enough data | Not enough data | Not enough data | 
| **Review Submission** | Not enough data | Not enough data | Not enough data | 
| **Localization** | Not enough data | Not enough data | Not enough data | 
| **Service Provider Profiles** | Not enough data | Not enough data | Not enough data | 

#### Agentic AI - Anti Money Laundering

| Feature | Gartner | Goodfirms | UpCity | 
|---|---|---|---|
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Online Reputation Management

| Product | Score | Reviews |
|---|---|---|
| **Gartner** | N/A | N/A |
| **Goodfirms** | N/A | N/A |
| **UpCity** | N/A | N/A |

#### Consumer Intelligence

| Feature | Gartner | Goodfirms | UpCity | 
|---|---|---|---|
| **Customer Feedback** | Not enough data | Not enough data | Not enough data | 
| **Competitive Intelligence** | Not enough data | Not enough data | Not enough data | 
| **Sentiment Analysis** | Not enough data | Not enough data | Not enough data | 

#### Reporting

| Feature | Gartner | Goodfirms | UpCity | 
|---|---|---|---|
| **Revenue Reporting** | Not enough data | Not enough data | Feature Not Available | 
| **Corporate Reporting** | Not enough data | Not enough data | Not enough data | 
| **Dashboard** | Not enough data | Not enough data | Not enough data | 

#### Media Monitoring

| Feature | Gartner | Goodfirms | UpCity | 
|---|---|---|---|
| **Social Networks Monitoring** | Not enough data | Not enough data | Not enough data | 
| **Social Media Management** | Not enough data | Not enough data | Feature Not Available | 
| **Digital Media Monitoring** | Not enough data | Not enough data | Feature Not Available | 

#### In-House Management

| Feature | Gartner | Goodfirms | UpCity | 
|---|---|---|---|
| **Employee Performance** | Not enough data | Not enough data | Feature Not Available | 
| **Team Workflow** | Not enough data | Not enough data | Feature Not Available | 

#### Generative AI

| Feature | Gartner | Goodfirms | UpCity | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | Not enough data | 

#### Agentic AI - Online Reputation Management

| Feature | Gartner | Goodfirms | UpCity | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Local Marketing

| Product | Score | Reviews |
|---|---|---|
| **Gartner** | N/A | N/A |
| **Goodfirms** | N/A | N/A |
| **UpCity** | N/A | N/A |

#### Platform

| Feature | Gartner | Goodfirms | UpCity | 
|---|---|---|---|
| **Internationalization** | Not enough data | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | Not enough data | 
| **Reporting and Dashboards** | Not enough data | Not enough data | Not enough data | 
| **Mobile User Support** | Not enough data | Not enough data | Not enough data | 

---
## Categories

**Unique to Gartner (1):** [Technology Research Services](https://www.g2.com/categories/technology-research-services)

**Unique to Goodfirms (1):** [B2B Services Review Platforms](https://www.g2.com/categories/b2b-services-review-platforms)

**Unique to UpCity (4):** [B2B Services Review Platforms](https://www.g2.com/categories/b2b-services-review-platforms), [Local Listing Management Software](https://www.g2.com/categories/local-listing-management), [Local SEO Software](https://www.g2.com/categories/local-seo), [Online Reputation Management Software](https://www.g2.com/categories/online-reputation-management)


---
## Reviewer Demographics

### By Company Size

| Segment | Gartner | Goodfirms | UpCity | 
|---|---|---|---|
| **Small-Business** | 25.0% | 57.1% | 83.7% | 
| **Mid-Market** | 39.3% | 28.6% | 14.0% | 
| **Enterprise** | 35.7% | 14.3% | 2.3% | 

### By Industry

#### Gartner

- **Information Technology and Services:** 30.6%
- **Computer Software:** 12.9%
- **Marketing and Advertising:** 5.9%
- **Hospital & Health Care:** 4.7%
- **Education Management:** 4.7%
- **Computer & Network Security:** 3.5%
- **E-Learning:** 3.5%
- **Banking:** 2.4%
- **Telecommunications:** 2.4%
- **Higher Education:** 2.4%
- **Other:** 27.1%

#### Goodfirms

- **Information Technology and Services:** 42.9%
- **Retail:** 14.3%
- **Human Resources:** 14.3%
- **Computer Software:** 14.3%
- **Architecture & Planning:** 14.3%

#### UpCity

- **Marketing and Advertising:** 37.7%
- **Internet:** 18.9%
- **Information Technology and Services:** 11.3%
- **Media Production:** 3.8%
- **Graphic Design:** 3.8%
- **Broadcast Media:** 1.9%
- **Construction:** 1.9%
- **Consumer Services:** 1.9%
- **Design:** 1.9%
- **Financial Services:** 1.9%
- **Other:** 15.1%

---
## Alternatives

### Alternatives to Gartner

- [G2 Marketing Solutions](https://www.g2.com/products/g2/reviews) — 4.6/5 stars (5513 reviews)
- [Forrester](https://www.g2.com/products/forrester/reviews) — 4.3/5 stars (38 reviews)
- [IDC](https://www.g2.com/products/idc/reviews) — 4.5/5 stars (24 reviews)
- [GigaOM](https://www.g2.com/products/gigaom/reviews) — 3.9/5 stars (11 reviews)
- [Experts Exchange](https://www.g2.com/products/experts-exchange/reviews) — 4.1/5 stars (34 reviews)
- [Ovum](https://www.g2.com/products/ovum/reviews) — 4.0/5 stars (1 reviews)
- [Olive](https://www.g2.com/products/olive-technologies-olive/reviews) — 4.4/5 stars (57 reviews)
- [Nucleus Research](https://www.g2.com/products/nucleus-research/reviews) — 2.5/5 stars (2 reviews)
- [Aberdeen Research](https://www.g2.com/products/aberdeen-research/reviews) — 3.5/5 stars (1 reviews)
- [SparkToro](https://www.g2.com/products/sparktoro/reviews) — 4.5/5 stars (12 reviews)

### Alternatives to Goodfirms

- [G2 Marketing Solutions](https://www.g2.com/products/g2/reviews) — 4.6/5 stars (5513 reviews)
- [Clutch.co](https://www.g2.com/products/clutch-co/reviews) — 3.2/5 stars (33 reviews)
- [SourceForge](https://www.g2.com/products/sourceforge/reviews) — 4.3/5 stars (67 reviews)
- [C2CReview](https://www.g2.com/products/c2creview/reviews) — 4.1/5 stars (7 reviews)
- [CrowdReviews](https://www.g2.com/products/crowdreviews/reviews) — 4.1/5 stars (11 reviews)
- [Sortlist](https://www.g2.com/products/sortlist/reviews) — 1.5/5 stars (3 reviews)
- [B2B Reviews](https://www.g2.com/products/b2b-reviews/reviews) — 4.6/5 stars (5 reviews)
- [Serv B2B Marketplace](https://www.g2.com/products/serv-b2b-marketplace/reviews) — 5.0/5 stars (4 reviews)
- [Agency Vista](https://www.g2.com/products/agency-vista/reviews) — 2.2/5 stars (3 reviews)
- [Agency Spotter](https://www.g2.com/products/agency-spotter-agency-spotter/reviews) — 4.7/5 stars (3 reviews)

### Alternatives to UpCity

- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.5/5 stars (3385 reviews)
- [G2 Marketing Solutions](https://www.g2.com/products/g2/reviews) — 4.6/5 stars (5513 reviews)
- [Ahrefs](https://www.g2.com/products/ahrefs/reviews) — 4.5/5 stars (700 reviews)
- [Moz Local](https://www.g2.com/products/moz-local/reviews) — 4.2/5 stars (475 reviews)
- [Vendasta AI Platform](https://www.g2.com/products/vendasta-ai-platform/reviews) — 4.5/5 stars (525 reviews)
- [Birdeye](https://www.g2.com/products/birdeye/reviews) — 4.7/5 stars (4060 reviews)
- [SE Ranking](https://www.g2.com/products/se-ranking/reviews) — 4.8/5 stars (1556 reviews)
- [Serpstat](https://www.g2.com/products/serpstat/reviews) — 4.6/5 stars (464 reviews)
- [Yext](https://www.g2.com/products/yext/reviews) — 4.4/5 stars (1121 reviews)
- [Reputation](https://www.g2.com/products/reputation/reviews) — 4.6/5 stars (2469 reviews)

---
## Top Discussions

### Gartner

- Title: [What services Gartner provide?](https://www.g2.com/discussions/what-services-gartner-provide) — 1 comment
  > **Top comment:** "Consulting, tools and templates for better decision making."

### Goodfirms

No discussions available for this product.

### UpCity

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/gartner-vs-goodfirms-vs-upcity)