# Agentforce Marketing (formerly Salesforce Marketing Cloud) vs Gainsight Customer Success Comparison

| | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Gainsight Customer Success | 
|---|---|---|
| **Star Rating** | 4.0 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 4,630 | 1,750 | 
| **Largest Market Segment** | Mid-Market (47.8% of reviews) | Mid-Market (57.8% of reviews) | 
| **Entry Level Price** | Starting at $1,250.00 Per Month | No pricing available | 

---
## Top Pros & Cons

### Agentforce Marketing (formerly Salesforce Marketing Cloud)

Pros:
- Ease of Use (333 reviews)
- Automation (191 reviews)

Cons:
- Learning Curve (209 reviews)
- Steep Learning Curve (152 reviews)

### Gainsight Customer Success

Pros:
- Ease of Use (96 reviews)
- Centralized Information (53 reviews)

Cons:
- Not Intuitive (24 reviews)
- Missing Features (22 reviews)

---
## Ratings Comparison
| Rating | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Gainsight Customer Success | 
|---|---|---|
  | **Meets Requirements** | 8.2 (3299 reviews) | 8.6 (1374 reviews) | 
  | **Ease of Use** | 7.6 (3597 reviews) | 8.0 (1457 reviews) | 
  | **Ease of Setup** | 7.3 (2072 reviews) | 6.7 (734 reviews) | 
  | **Ease of Admin** | 7.8 (1716 reviews) | 6.9 (645 reviews) | 
  | **Quality of Support** | 7.7 (3114 reviews) | 8.6 (1222 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.0 (1683 reviews) | 9.0 (655 reviews) | 
  | **Product Direction (% positive)** | 7.5 (3185 reviews) | 9.2 (1372 reviews) | 

---
## Pricing

### Agentforce Marketing (formerly Salesforce Marketing Cloud)

#### Entry-Level Pricing

Plan: Pro

Price: Starting at $1,250.00 Per Month

Description: Personalized marketing automation with email solutions

Key Features:
- Email Marketing
- Content Creation
- Integration with Salesforce Sales Cloud

[Browse all 3 editions](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/pricing)

#### Free Trial

No

### Gainsight Customer Success

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 7.4/10 | 1330 |
| **Gainsight Customer Success** | N/A | N/A |

#### Email Marketing

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Gainsight Customer Success | 
|---|---|---|
| **Building and Personalizing Emails** | 7.9 (1186 reviews) | Not enough data | 
| **Sending Outbound Emails** | 8.4 (1177 reviews) | Not enough data | 
| **Manage Email Deliverability** | 8.1 (1153 reviews) | Not enough data | 
| **Automated Email Responses** | 8.2 (1077 reviews) | Not enough data | 

#### Online Marketing

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Gainsight Customer Success | 
|---|---|---|
| **Landing Pages and Forms** | 7.4 (1068 reviews) | Not enough data | 
| **Dynamic Content** | 7.4 (897 reviews) | Not enough data | 
| **A/B Testing** | 7.5 (846 reviews) | Not enough data | 
| **Mobile Optimized** | 7.2 (918 reviews) | Not enough data | 
| **Search Tracking and Optimization** | 7.3 (855 reviews) | Not enough data | 

#### Lead Management

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Gainsight Customer Success | 
|---|---|---|
| **Marketing Lead Database** | 8.0 (1036 reviews) | Not enough data | 
| **Data Quality Management** | 7.6 (996 reviews) | Not enough data | 
| **Segmentation** | 8.0 (1056 reviews) | Not enough data | 
| **Lead Scoring and Grading** | 7.9 (1025 reviews) | Not enough data | 
| **Lead Nurturing** | 8.1 (1028 reviews) | Not enough data | 
| **Online Behavior Tracking** | 7.8 (967 reviews) | Not enough data | 
| **Automated Alerts and Tasks** | 7.9 (924 reviews) | Not enough data | 
| **CRM Lead Integration** | 8.3 (1042 reviews) | Not enough data | 

#### Campaign Management

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Gainsight Customer Success | 
|---|---|---|
| **Program Management** | 7.6 (881 reviews) | Not enough data | 
| **Event / Webinar Marketing** | 7.6 (771 reviews) | Not enough data | 
| **Calendaring** | 7.1 (670 reviews) | Not enough data | 
| **Budgeting** | 6.7 (201 reviews) | Not enough data | 

#### Social

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Gainsight Customer Success | 
|---|---|---|
| **Social Listening** | 6.3 (377 reviews) | Not enough data | 
| **Social Sharing** | 6.6 (567 reviews) | Not enough data | 
| **Social Campaigns** | 6.9 (217 reviews) | Not enough data | 
| **Social Media Engagement** | 7.0 (204 reviews) | Not enough data | 
| **Social Media Advertising** | 6.9 (178 reviews) | Not enough data | 

#### Reporting & Analytics

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Gainsight Customer Success | 
|---|---|---|
| **Basic Reporting** | 7.4 (1076 reviews) | Not enough data | 
| **Web Analytics** | 6.9 (892 reviews) | Not enough data | 
| **ROI Analytics** | 6.6 (772 reviews) | Not enough data | 
| **Revenue Analytics** | 6.5 (718 reviews) | Not enough data | 
| **SEO / Keyword Analytics** | 6.5 (703 reviews) | Not enough data | 

#### Platform

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Gainsight Customer Success | 
|---|---|---|
| **Customization ** | 7.0 (646 reviews) | Not enough data | 
| **Workflow Capability** | 7.9 (217 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.0 (681 reviews) | Not enough data | 
| **Internationalization** | 7.4 (170 reviews) | Not enough data | 
| **Sandbox / Test Environments** | 7.4 (131 reviews) | Not enough data | 
| **Performance and Reliability** | 8.0 (673 reviews) | Not enough data | 
| **Output Document Generation** | 7.8 (141 reviews) | Not enough data | 

#### Agentic AI - Marketing Automation

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Gainsight Customer Success | 
|---|---|---|
| **Autonomous Task Execution** | 8.2 (14 reviews) | Not enough data | 
| **Multi-step Planning** | 6.8 (10 reviews) | Not enough data | 
| **Cross-system Integration** | 7.2 (12 reviews) | Not enough data | 
| **Adaptive Learning** | 7.0 (10 reviews) | Not enough data | 
| **Proactive Assistance** | 5.8 (8 reviews) | Not enough data | 
| **Decision Making** | 7.4 (9 reviews) | Not enough data | 

#### Integration

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Gainsight Customer Success | 
|---|---|---|
| **Data Import & Export Tools** | 8.0 (670 reviews) | Not enough data | 
| **Integration APIs** | 7.7 (544 reviews) | Not enough data | 
| **Breadth of Partner Applications** | 7.4 (500 reviews) | Not enough data | 

### Customer Success

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |
| **Gainsight Customer Success** | 8.0/10 | 1255 |

#### Customer Information

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Gainsight Customer Success | 
|---|---|---|
| **Customer Health Scores** | Not enough data | 8.6 (1146 reviews) ✓ Verified | 
| **Customer Monitoring** | Not enough data | 8.5 (1088 reviews) ✓ Verified | 
| **Customer Profiles** | Not enough data | 8.4 (1080 reviews) ✓ Verified | 
| **Playbooks** | Not enough data | 8.2 (1067 reviews) ✓ Verified | 
| **Customer Segments** | Not enough data | 8.1 (937 reviews) ✓ Verified | 
| **Product Engagement** | Not enough data | 7.9 (925 reviews) ✓ Verified | 
| **Surveys** | Not enough data | 8.0 (948 reviews) ✓ Verified | 

#### Predictions

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Gainsight Customer Success | 
|---|---|---|
| **Churn Risk** | Not enough data | 8.0 (969 reviews) ✓ Verified | 
| **Upsell Opportunities** | Not enough data | 7.4 (841 reviews) ✓ Verified | 
| **Custom Triggers** | Not enough data | 8.1 (907 reviews) ✓ Verified | 
| **Machine Learning** | Not enough data | 6.9 (663 reviews) ✓ Verified | 

#### Platform

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Gainsight Customer Success | 
|---|---|---|
| **Reporting & Dashboards** | Not enough data | 8.3 (1138 reviews) ✓ Verified | 
| **API & Integrations** | Not enough data | 7.9 (1010 reviews) ✓ Verified | 
| **Data Import & Export Tools** | Not enough data | 7.8 (982 reviews) ✓ Verified | 
| **Workflow Capability** | Not enough data | 8.2 (1017 reviews) ✓ Verified | 
| **Notifications** | Not enough data | 8.1 (1034 reviews) ✓ Verified | 
| **Customization** | Not enough data | 8.1 (1053 reviews) ✓ Verified | 
| **Scalability** | Not enough data | 8.6 (1041 reviews) ✓ Verified | 
| **Data Security** | Not enough data | 8.6 (933 reviews) ✓ Verified | 
| **Performance & Reliability** | Not enough data | 8.4 (1053 reviews) ✓ Verified | 
| **User, Role, and Access Management** | Not enough data | 8.4 (1023 reviews) ✓ Verified | 

#### Generative AI

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Gainsight Customer Success | 
|---|---|---|
| **AI Text Generation** | Not enough data | 6.9 (298 reviews) | 
| **AI Text Summarization** | Not enough data | 7.2 (299 reviews) | 

#### Agentic AI - Customer Success

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Gainsight Customer Success | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.4 (14 reviews) | 
| **Multi-step Planning** | Not enough data | 7.3 (13 reviews) | 
| **Cross-system Integration** | Not enough data | 8.6 (15 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.8 (13 reviews) | 
| **Proactive Assistance** | Not enough data | 7.6 (14 reviews) | 

### Conversational Marketing

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |
| **Gainsight Customer Success** | N/A | N/A |

#### Messenger

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Gainsight Customer Success | 
|---|---|---|
| **Sequencing** | Not enough data | Not enough data | 
| **AI** | Not enough data | Not enough data | 
| **Live Chat** | Not enough data | Not enough data | 
| **Customization Interface** | Not enough data | Not enough data | 

#### Channels

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Gainsight Customer Success | 
|---|---|---|
| **Social Media** | Not enough data | Not enough data | 
| **Website** | Not enough data | Not enough data | 
| **Text Message (SMS)** | Not enough data | Not enough data | 
| **Voice Assistants** | Not enough data | Not enough data | 
| **Other** | Not enough data | Not enough data | 

#### Customers

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Gainsight Customer Success | 
|---|---|---|
| **Targeting** | Not enough data | Not enough data | 
| **Profiles** | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | 
| **Lead Gathering** | Not enough data | Not enough data | 
| **Sales Conversion** | Not enough data | Not enough data | 

#### Agentic AI - Conversational Marketing

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Gainsight Customer Success | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |
| **Gainsight Customer Success** | N/A | N/A |

#### Lead Generation

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Gainsight Customer Success | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | 

### Push Notification

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 9.2/10 | 32 |
| **Gainsight Customer Success** | N/A | N/A |

#### Campaigns

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Gainsight Customer Success | 
|---|---|---|
| **Customize** | 9.3 (29 reviews) | Not enough data | 
| **Scheduling** | 9.2 (28 reviews) | Not enough data | 
| **Retarget** | 9.1 (29 reviews) | Not enough data | 
| **Segmentation** | 9.2 (28 reviews) | Not enough data | 
| **Triggered Notifications** | 9.2 (30 reviews) | Not enough data | 

#### Analytics

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Gainsight Customer Success | 
|---|---|---|
| **Campaign Performance** | 9.2 (28 reviews) | Not enough data | 
| **Audience Insights** | 9.3 (27 reviews) | Not enough data | 

#### Optimization

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Gainsight Customer Success | 
|---|---|---|
| **A/B Testing** | 9.0 (27 reviews) | Not enough data | 
| **Personalization** | 9.5 (28 reviews) | Not enough data | 
| **Rich Notifications** | 9.4 (27 reviews) | Not enough data | 
| **Integrations** | 8.9 (29 reviews) | Not enough data | 

#### Agentic AI - Push Notification

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Gainsight Customer Success | 
|---|---|---|
| **Autonomous Task Execution** | 8.6 (6 reviews) | Not enough data | 
| **Adaptive Learning** | 9.3 (5 reviews) | Not enough data | 
| **Proactive Assistance** | 9.0 (5 reviews) | Not enough data | 

### Personalization Engines

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.8/10 | 49 |
| **Gainsight Customer Success** | N/A | N/A |

#### Segmentation

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Gainsight Customer Success | 
|---|---|---|
| **A/B Testing** | 9.0 (39 reviews) | Not enough data | 
| **Customer Profiles** | 8.5 (41 reviews) | Not enough data | 

#### Targeting

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Gainsight Customer Success | 
|---|---|---|
| **Behavioral Targeting** | 9.2 (41 reviews) | Not enough data | 
| **Contextual Targeting** | 9.0 (40 reviews) | Not enough data | 

#### Triggered Content

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Gainsight Customer Success | 
|---|---|---|
| **Geofencing** | 8.5 (26 reviews) | Not enough data | 
| **Triggered Emails** | 8.2 (21 reviews) | Not enough data | 
| **Triggered Messages** | 8.9 (32 reviews) | Not enough data | 

#### Personalized Content

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Gainsight Customer Success | 
|---|---|---|
| **Recommendation Engine** | 8.7 (31 reviews) | Not enough data | 
| **Personalized Discounts** | 8.9 (24 reviews) | Not enough data | 
| **Website Personalization** | 8.9 (39 reviews) | Not enough data | 

#### Agentic AI - Personalization Engines

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Gainsight Customer Success | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.9/10 | 38 |
| **Gainsight Customer Success** | N/A | N/A |

#### Text Messaging

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Gainsight Customer Success | 
|---|---|---|
| **Bulk SMS** | 9.1 (31 reviews) | Not enough data | 
| **Two-Way Text Messaging** | 8.8 (30 reviews) | Not enough data | 
| **Text Scheduler** | 8.8 (27 reviews) | Not enough data | 
| **Automatic Replies** | 8.6 (28 reviews) | Not enough data | 
| **Automatic URL Shortening** | 8.9 (28 reviews) | Not enough data | 
| **MMS Marketing** | 8.6 (29 reviews) | Not enough data | 
| **Personalization** | 9.1 (30 reviews) | Not enough data | 
| **Transactional SMS** | 8.9 (30 reviews) | Not enough data | 

#### SMS Platform

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Gainsight Customer Success | 
|---|---|---|
| **Reporting** | 9.0 (27 reviews) | Not enough data | 
| **Automation** | 9.3 (31 reviews) | Not enough data | 
| **White Label** | 8.4 (29 reviews) | Not enough data | 
| **Text-to-Landline** | 7.8 (29 reviews) | Not enough data | 
| **Short Codes** | 8.4 (26 reviews) | Not enough data | 
| **API Integration** | 8.7 (30 reviews) | Not enough data | 

#### Agentic AI - SMS Marketing

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Gainsight Customer Success | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### AI Automation - SMS Marketing

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Gainsight Customer Success | 
|---|---|---|
| **AI SMS** | Not enough data | Not enough data | 

#### AI Content Generation - SMS Marketing

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Gainsight Customer Success | 
|---|---|---|
| **AI SMS** | Not enough data | Not enough data | 

### Customer Revenue Optimization

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |
| **Gainsight Customer Success** | 7.7/10 | 191 |

#### Sales Team

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Gainsight Customer Success | 
|---|---|---|
| **Flexible Sales Process** | Not enough data | 7.8 (108 reviews) | 
| **Training Mode** | Not enough data | Feature Not Available | 
| **Playbooks** | Not enough data | 7.9 (145 reviews) | 

#### Intelligence

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Gainsight Customer Success | 
|---|---|---|
| **Opportunity Identification** | Not enough data | 7.8 (130 reviews) | 
| **Zero-touch Renewals** | Not enough data | 6.8 (115 reviews) | 
| **Smart Content** | Not enough data | 7.6 (108 reviews) | 

#### Mapping

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Gainsight Customer Success | 
|---|---|---|
| **Multiple Org Charts** | Not enough data | 7.5 (117 reviews) | 
| **Stakeholder Roles** | Not enough data | 8.1 (129 reviews) | 

#### Agentic AI - Customer Revenue Optimization

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Gainsight Customer Success | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Customer Journey Mapping

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.4/10 | 118 |
| **Gainsight Customer Success** | N/A | N/A |

#### Platform Basics

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Gainsight Customer Success | 
|---|---|---|
| **Templates** | 8.3 (106 reviews) | Not enough data | 
| **Exporting** | 8.3 (106 reviews) | Not enough data | 
| **Multi-user Access and Collaboration** | 8.4 (103 reviews) | Not enough data | 
| **Multiple Personas** | 8.4 (86 reviews) | Not enough data | 
| **Data Analytics ** | 8.5 (88 reviews) | Not enough data | 

#### Agentic AI - Customer Journey Mapping

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Gainsight Customer Success | 
|---|---|---|
| **Autonomous Task Execution** | 8.2 (14 reviews) | Not enough data | 

### Attribution

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.5/10 | 50 |
| **Gainsight Customer Success** | N/A | N/A |

#### Attribution Modeling

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Gainsight Customer Success | 
|---|---|---|
| **Single-Touch Attribution** | 8.4 (31 reviews) | Not enough data | 
| **Multi-Touch Attribution** | 8.9 (29 reviews) | Not enough data | 
| **Algorithmic Attribution** | 8.7 (23 reviews) | Not enough data | 
| **Cross-Device Attribution** | 8.3 (26 reviews) | Not enough data | 
| **Offline Attribution** | 8.7 (27 reviews) | Not enough data | 
| **Custom Attribution** | 8.4 (30 reviews) | Not enough data | 

#### Agentic AI - Attribution

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Gainsight Customer Success | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Marketing

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Gainsight Customer Success | 
|---|---|---|
| **B2B Attribution** | 8.5 (39 reviews) | Not enough data | 
| **B2C Attribution** | 8.3 (27 reviews) | Not enough data | 
| **Marketing Channels** | 8.6 (34 reviews) | Not enough data | 
| **Integrations** | 8.2 (37 reviews) | Not enough data | 

#### Reporting

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Gainsight Customer Success | 
|---|---|---|
| **Dashboards** | 7.8 (41 reviews) | Not enough data | 
| **Data Visualizations** | 7.6 (39 reviews) | Not enough data | 
| **Custom Reporting** | 7.6 (42 reviews) | Not enough data | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.0/10 | 55 |
| **Gainsight Customer Success** | N/A | N/A |

#### Platform Basics

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Gainsight Customer Success | 
|---|---|---|
| **Dynamic Segmentation** | 7.9 (42 reviews) | Not enough data | 
| **Journey Optimization** | 8.0 (44 reviews) | Not enough data | 

#### Platform Data

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Gainsight Customer Success | 
|---|---|---|
| **Journey Reporting** | 7.7 (49 reviews) | Not enough data | 
| **Trends Reporting** | 7.4 (45 reviews) | Not enough data | 
| **Dashboards** | 7.8 (49 reviews) | Not enough data | 
| **Advanced Data Filtering** | 7.9 (44 reviews) | Not enough data | 

#### Platform Additional Functionality

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Gainsight Customer Success | 
|---|---|---|
| **Journey Mapping** | 8.7 (47 reviews) | Not enough data | 
| **Integrations** | 8.0 (43 reviews) | Not enough data | 
| **Automated Alerts** | 8.5 (43 reviews) | Not enough data | 

#### Agentic AI - Customer Journey Analytics

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Gainsight Customer Success | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Experience Management

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |
| **Gainsight Customer Success** | 7.7/10 | 214 |

#### Analytics

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Gainsight Customer Success | 
|---|---|---|
| **Net Promoter Score (NPS)** | Not enough data | 8.8 (174 reviews) | 
| **Customer Satisfaction (CSAT) Score** | Not enough data | 8.6 (151 reviews) | 
| **Customer Effort Score (CES)** | Not enough data | 7.9 (123 reviews) | 
| **Gamification** | Not enough data | 6.8 (111 reviews) | 

#### Customization

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Gainsight Customer Success | 
|---|---|---|
| **Stakeholder Management** | Not enough data | 8.1 (144 reviews) | 
| **Multilanguage Support** | Not enough data | 7.7 (104 reviews) | 
| **Multiple Branding Support** | Not enough data | 7.6 (102 reviews) | 
| **Vertical-specific Solutions** | Not enough data | 7.6 (97 reviews) | 

#### Generative AI

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Gainsight Customer Success | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.0 (47 reviews) | 
| **AI Text Summarization** | Not enough data | 7.2 (49 reviews) | 

#### Agentic AI - Experience Management

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Gainsight Customer Success | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Landing Page Builders

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 7.8/10 | 53 |
| **Gainsight Customer Success** | N/A | N/A |

#### Page Customization

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Gainsight Customer Success | 
|---|---|---|
| **Drag and Drop** | 7.6 (47 reviews) | Not enough data | 
| **Templates** | 7.8 (48 reviews) | Not enough data | 
| **Advanced Customization** | 7.8 (47 reviews) | Not enough data | 
| **Content Library** | 8.0 (43 reviews) | Not enough data | 

#### Page Optimization

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Gainsight Customer Success | 
|---|---|---|
| **A/B Testing** | 8.0 (42 reviews) | Not enough data | 
| **Mobile Responsive** | 7.5 (39 reviews) | Not enough data | 
| **Web Analytics** | 7.9 (45 reviews) | Not enough data | 
| **SEO** | 7.4 (36 reviews) | Not enough data | 

#### Integrations

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Gainsight Customer Success | 
|---|---|---|
| **E-Commerce Integration** | 7.9 (35 reviews) | Not enough data | 
| **Email Marketing Integration** | 7.9 (46 reviews) | Not enough data | 
| **Domain Integration** | 8.0 (40 reviews) | Not enough data | 

#### Generative AI

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Gainsight Customer Success | 
|---|---|---|
| **AI Text Generation** | 7.9 (11 reviews) | Not enough data | 

#### Agentic AI - Landing Page Builders

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Gainsight Customer Success | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 

### Lead Capture

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 7.8/10 | 54 |
| **Gainsight Customer Success** | N/A | N/A |

#### Lead Monitoring

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Gainsight Customer Success | 
|---|---|---|
| **Features** | 8.2 (47 reviews) | Not enough data | 
| **Performance** | 8.0 (46 reviews) | Not enough data | 
| **Identification** | 7.8 (45 reviews) | Not enough data | 

#### Agentic AI - Lead Capture

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Gainsight Customer Success | 
|---|---|---|
| **Cross-system Integration** | 8.3 (5 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Data Capture

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Gainsight Customer Success | 
|---|---|---|
| **Mobile** | 7.5 (44 reviews) | Not enough data | 
| **Websites** | 7.9 (48 reviews) | Not enough data | 
| **Social Media** | 7.1 (43 reviews) | Not enough data | 
| **Data** | 7.5 (46 reviews) | Not enough data | 

#### Analytics

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Gainsight Customer Success | 
|---|---|---|
| **Export/Import** | 7.7 (45 reviews) | Not enough data | 
| **Reporting** | 7.6 (49 reviews) | Not enough data | 

#### Customization

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Gainsight Customer Success | 
|---|---|---|
| **Forms** | 7.7 (48 reviews) | Not enough data | 
| **Personalization** | 8.1 (48 reviews) | Not enough data | 
| **Templates** | 7.7 (45 reviews) | Not enough data | 
| **Integration** | 8.2 (46 reviews) | Not enough data | 

### Loyalty Management

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 9.3/10 | 15 |
| **Gainsight Customer Success** | N/A | N/A |

#### Loyalty Experience

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Gainsight Customer Success | 
|---|---|---|
| **Loyalty Engine** | 9.2 (13 reviews) | Not enough data | 
| **Rewards** | 9.4 (12 reviews) | Not enough data | 
| **Membership** | 9.2 (12 reviews) | Not enough data | 
| **Personalization** | 9.7 (13 reviews) | Not enough data | 
| **Gamification** | 8.5 (12 reviews) | Not enough data | 
| **Loyalty Cards** | 9.2 (12 reviews) | Not enough data | 

#### Loyalty Platform

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Gainsight Customer Success | 
|---|---|---|
| **Communication Tools** | 9.2 (14 reviews) | Not enough data | 
| **Customer Relationship Management (CRM)** | 9.6 (14 reviews) | Not enough data | 
| **Loyalty Analytics** | 9.5 (13 reviews) | Not enough data | 
| **Localization** | 8.8 (13 reviews) | Not enough data | 
| **Integrations** | 9.2 (12 reviews) | Not enough data | 

#### Agentic AI - Loyalty Management

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Gainsight Customer Success | 
|---|---|---|
| **Autonomous Task Execution** | 8.9 (6 reviews) | Not enough data | 
| **Cross-system Integration** | 9.4 (6 reviews) | Not enough data | 
| **Adaptive Learning** | 10.0 (6 reviews) | Not enough data | 
| **Proactive Assistance** | 9.2 (6 reviews) | Not enough data | 

### A/B Testing

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.4/10 | 15 |
| **Gainsight Customer Success** | N/A | N/A |

#### Computing

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Gainsight Customer Success | 
|---|---|---|
| **WYSIWYG** | 8.9 (6 reviews) | Not enough data | 
| **AI/Machine Learning** | 8.6 (6 reviews) | Not enough data | 
| **Little to No Coding** | 8.0 (10 reviews) | Not enough data | 

#### Experimental Design

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Gainsight Customer Success | 
|---|---|---|
| **Multivariate testing capacities** | 8.3 (5 reviews) | Not enough data | 
| **Concurrent Testing** | 8.7 (5 reviews) | Not enough data | 
| **Mobile Testing** | 7.7 (5 reviews) | Not enough data | 
| **AI Assisted Testing** | Not enough data | Not enough data | 
| **AI Generated Variations** | Not enough data | Not enough data | 

#### Analytics

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Gainsight Customer Success | 
|---|---|---|
| **Reporting and Analytics** | 8.1 (6 reviews) | Not enough data | 
| **Heatmaps** | 8.7 (5 reviews) | Not enough data | 

#### Agentic AI - A/B Testing

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Gainsight Customer Success | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Proactive Customer Retention

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |
| **Gainsight Customer Success** | 8.8/10 | 40 |

#### Platform

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Gainsight Customer Success | 
|---|---|---|
| **Health Score** | Not enough data | 9.6 (35 reviews) | 
| **Customer Profiles** | Not enough data | 10.0 (16 reviews) | 
| **Notifications** | Not enough data | 9.5 (20 reviews) | 

#### Predictions

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Gainsight Customer Success | 
|---|---|---|
| **Service Quality Assurance** | Not enough data | 8.9 (16 reviews) | 
| **Analytics** | Not enough data | 8.6 (24 reviews) | 
| **Revenue Impact** | Not enough data | 8.6 (16 reviews) | 
| **Artificial Intelligence** | Not enough data | 9.1 (25 reviews) | 
| **Sentiment** | Not enough data | 8.9 (17 reviews) | 
| **Retention** | Not enough data | 9.5 (26 reviews) | 

#### Generative AI

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Gainsight Customer Success | 
|---|---|---|
| **AI Text Generation** | Not enough data | 6.2 (7 reviews) | 
| **AI Text Summarization** | Not enough data | 8.1 (9 reviews) | 

### Personalization

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |
| **Gainsight Customer Success** | N/A | N/A |

#### Agentic AI - Personalization

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Gainsight Customer Success | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### AI Personalization - Personalization

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Gainsight Customer Success | 
|---|---|---|
| **Predictive Recommendations** | Not enough data | Not enough data | 
| **Audience Segmentation** | Not enough data | Not enough data | 
| **Adaptive Content** | Not enough data | Not enough data | 

### AI Marketing Agents

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 9.3/10 | 64 |
| **Gainsight Customer Success** | N/A | N/A |

#### Performance Optimization & Learning - AI Marketing Agents

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Gainsight Customer Success | 
|---|---|---|
| **Send-Time Optimization** | Not enough data | Not enough data | 
| **Autonomous A/B Testing** | Not enough data | Not enough data | 

#### Autonomous Campaign Orchestration - AI Marketing Agents 

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Gainsight Customer Success | 
|---|---|---|
| **End-to-End Campaign Execution** | 9.2 (12 reviews) | Not enough data | 
| **Goal-Based Campaign Planning** | Not enough data | Not enough data | 
| **Cross-Channel Orchestration** | 9.8 (20 reviews) | Not enough data | 
| **Conversational Campaign Setup** | Not enough data | Not enough data | 
| **Real-Time Campaign Adaptation** | Not enough data | Not enough data | 

#### AI Content Generation - AI Marketing Agents 

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Gainsight Customer Success | 
|---|---|---|
| **Dynamic Content Optimization** | Not enough data | Not enough data | 
| **AI Copy Generation** | 9.2 (6 reviews) | Not enough data | 
| **Personalized Content Creation** | 9.5 (11 reviews) | Not enough data | 

#### Audience Intelligence & Segmentation - AI Marketing Agents 

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Gainsight Customer Success | 
|---|---|---|
| **Lookalike Audience Modeling** | Not enough data | Not enough data | 
| **Behavioral Triggering** | Not enough data | Not enough data | 
| **Predictive Audience Segmentation** | 10.0 (5 reviews) | Not enough data | 

#### Integrations & Data Connectivity - AI Marketing Agents 

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Gainsight Customer Success | 
|---|---|---|
| **Event & Data Ingestion** | 8.3 (9 reviews) | Not enough data | 
| **CRM & CDP Integration** | 9.1 (23 reviews) | Not enough data | 

### Account-Based Execution

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |
| **Gainsight Customer Success** | N/A | N/A |

#### Marketing Distribution

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Gainsight Customer Success | 
|---|---|---|
| **Segmentation ** | Not enough data | Not enough data | 
| **Personalized Messaging ** | Not enough data | Not enough data | 
| **Website Personalization ** | Not enough data | Not enough data | 
| **Email Campaigns ** | Not enough data | Not enough data | 
| **Digital Advertising** | Not enough data | Not enough data | 
| **Direct Mail** | Not enough data | Not enough data | 

#### Campaign Planning

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Gainsight Customer Success | 
|---|---|---|
| **Strategy Mapping ** | Not enough data | Not enough data | 
| **Prioritized Accounts ** | Not enough data | Not enough data | 
| **Trending Accounts ** | Not enough data | Not enough data | 
| **Sales Activation** | Not enough data | Not enough data | 

#### Integrations

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Gainsight Customer Success | 
|---|---|---|
| **Ad Network Integrations ** | Not enough data | Not enough data | 
| **Buyer Intent Data Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.7/10 | 52 |
| **Gainsight Customer Success** | N/A | N/A |

#### Analysis

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Gainsight Customer Success | 
|---|---|---|
| **Application Attribution** | 8.7 (46 reviews) | Not enough data | 
| **Campaign Analysis** | 9.1 (46 reviews) | Not enough data | 
| **Uninstall Tracking** | 8.3 (39 reviews) | Not enough data | 
| **Custom Dashboards** | 8.9 (38 reviews) | Not enough data | 

#### Campaigns

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Gainsight Customer Success | 
|---|---|---|
| **Proximity Marketing** | 8.7 (44 reviews) | Not enough data | 
| **Push Notifications** | 9.0 (43 reviews) | Not enough data | 
| **Bulk SMS** | 8.8 (44 reviews) | Not enough data | 
| **Two-Way Text Messaging** | 8.8 (42 reviews) | Not enough data | 
| **Email Campaigns** | 9.4 (37 reviews) | Not enough data | 
| **Audience Segmentation** | 9.1 (37 reviews) | Not enough data | 

#### Engagement

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Gainsight Customer Success | 
|---|---|---|
| **Coupons and Promotions** | 8.4 (42 reviews) | Not enough data | 

#### Platform

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Gainsight Customer Success | 
|---|---|---|
| **Optimization** | 8.9 (42 reviews) | Not enough data | 
| **Integrations - Mobile Marketing** | 8.8 (43 reviews) | Not enough data | 
| **Internationalization** | 8.6 (43 reviews) | Not enough data | 

#### Agentic AI - Mobile Marketing

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Gainsight Customer Success | 
|---|---|---|
| **Autonomous Task Execution** | 8.1 (6 reviews) | Not enough data | 
| **Multi-step Planning** | 8.1 (6 reviews) | Not enough data | 
| **Cross-system Integration** | 8.1 (6 reviews) | Not enough data | 
| **Adaptive Learning** | 7.8 (6 reviews) | Not enough data | 
| **Proactive Assistance** | 8.1 (6 reviews) | Not enough data | 
| **Decision Making** | 8.3 (6 reviews) | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.2/10 | 140 |
| **Gainsight Customer Success** | N/A | N/A |

#### Marketing Operations

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Gainsight Customer Success | 
|---|---|---|
| **ROI Tracking** | 8.0 (92 reviews) | Not enough data | 
| **Data Collection** | 8.5 (111 reviews) | Not enough data | 
| **Customer Insights** | 8.1 (103 reviews) | Not enough data | 
| **Multi-User Access** | 8.7 (106 reviews) | Not enough data | 
| **Spend Management** | 7.5 (76 reviews) | Not enough data | 
| **White Label** | 7.9 (69 reviews) | Not enough data | 

#### Campaign Activity

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Gainsight Customer Success | 
|---|---|---|
| **Campaign Insights** | 8.6 (100 reviews) | Not enough data | 
| **Reports and Dashboards** | 8.5 (121 reviews) | Not enough data | 
| **Campaign Stickiness** | 8.3 (89 reviews) | Not enough data | 
| **Multichannel Tracking** | 8.5 (103 reviews) | Not enough data | 
| **Brand Optimization** | 8.1 (92 reviews) | Not enough data | 
| **Predictive Analytics** | 7.9 (74 reviews) | Not enough data | 

#### Agentic AI - Marketing Analytics

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Gainsight Customer Success | 
|---|---|---|
| **Autonomous Task Execution** | 8.3 (5 reviews) | Not enough data | 
| **Cross-system Integration** | 7.9 (7 reviews) | Not enough data | 
| **Proactive Assistance** | 8.0 (5 reviews) | Not enough data | 

### AI Agents

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |
| **Gainsight Customer Success** | N/A | N/A |

#### Agentic AI - AI Agents

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Gainsight Customer Success | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories

**Unique to Agentforce Marketing (formerly Salesforce Marketing Cloud) (16):** [AI Marketing Agents Software](https://www.g2.com/categories/ai-marketing-agents), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing), [A/B Testing Tools](https://www.g2.com/categories/a-b-testing-tools), [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [Push Notification Software](https://www.g2.com/categories/push-notification), [Customer Journey Mapping Tools](https://www.g2.com/categories/customer-journey-mapping), [Attribution Software](https://www.g2.com/categories/attribution), [Conversational Marketing Software](https://www.g2.com/categories/conversational-marketing), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [Landing Page Builders](https://www.g2.com/categories/landing-page-builders), [Lead Capture Software](https://www.g2.com/categories/lead-capture), [Loyalty Management Software](https://www.g2.com/categories/loyalty-management), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [Personalization Software](https://www.g2.com/categories/personalization), [Personalization Engines](https://www.g2.com/categories/personalization-engines)

**Unique to Gainsight Customer Success (4):** [Customer Revenue Optimization (CRO) Software](https://www.g2.com/categories/customer-revenue-optimization), [Experience Management Software](https://www.g2.com/categories/experience-management), [Customer Success Software](https://www.g2.com/categories/customer-success), [Proactive Customer Retention Software](https://www.g2.com/categories/proactive-customer-retention)


---
## Reviewer Demographics

### By Company Size

| Segment | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Gainsight Customer Success | 
|---|---|---|
| **Small-Business** | 28.0% | 9.0% | 
| **Mid-Market** | 47.8% | 57.8% | 
| **Enterprise** | 24.2% | 33.2% | 

### By Industry

#### Agentforce Marketing (formerly Salesforce Marketing Cloud)

- **Computer Software:** 13.2%
- **Marketing and Advertising:** 12.4%
- **Information Technology and Services:** 10.2%
- **Financial Services:** 5.0%
- **Internet:** 3.4%
- **Non-Profit Organization Management:** 2.9%
- **Retail:** 2.8%
- **Hospital & Health Care:** 2.7%
- **Education Management:** 2.3%
- **Insurance:** 1.9%
- **Other:** 43.3%

#### Gainsight Customer Success

- **Computer Software:** 38.7%
- **Information Technology and Services:** 19.9%
- **Marketing and Advertising:** 4.2%
- **Computer & Network Security:** 3.6%
- **Telecommunications:** 3.5%
- **Internet:** 3.2%
- **Hospital & Health Care:** 2.5%
- **Financial Services:** 2.5%
- **Education Management:** 1.8%
- **E-Learning:** 1.3%
- **Other:** 18.6%

---
## Alternatives

### Alternatives to Agentforce Marketing (formerly Salesforce Marketing Cloud)

- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (774 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1685 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1228 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.2/5 stars (640 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14868 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1413 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.5/5 stars (1357 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14726 reviews)
- [GetResponse](https://www.g2.com/products/getresponse/reviews) — 4.3/5 stars (1139 reviews)
- [Sailthru by Marigold](https://www.g2.com/products/sailthru-by-marigold/reviews) — 4.2/5 stars (155 reviews)

### Alternatives to Gainsight Customer Success

- [ChurnZero](https://www.g2.com/products/churnzero/reviews) — 4.7/5 stars (1604 reviews)
- [Totango](https://www.g2.com/products/totango/reviews) — 4.3/5 stars (1150 reviews)
- [Custify](https://www.g2.com/products/custify/reviews) — 4.7/5 stars (515 reviews)
- [Planhat](https://www.g2.com/products/planhat/reviews) — 4.5/5 stars (951 reviews)
- [Vitally](https://www.g2.com/products/vitally/reviews) — 4.5/5 stars (704 reviews)
- [Catalyst](https://www.g2.com/products/totango-catalyst/reviews) — 4.5/5 stars (660 reviews)
- [ClientSuccess](https://www.g2.com/products/clientsuccess/reviews) — 4.4/5 stars (424 reviews)
- [HubSpot Service Hub](https://www.g2.com/products/hubspot-service-hub/reviews) — 4.4/5 stars (2917 reviews)
- [Qualtrics Customer Experience](https://www.g2.com/products/qualtrics-customer-experience/reviews) — 4.3/5 stars (751 reviews)
- [Qualtrics Market Research](https://www.g2.com/products/qualtrics-market-research/reviews) — 4.4/5 stars (3017 reviews)

---
## Top Discussions

### Agentforce Marketing (formerly Salesforce Marketing Cloud)

- Title: [I'm stuck on setting up automated email campaigns in Salesforce Marketing Cloud Engagement. Any tips?](https://www.g2.com/discussions/i-m-stuck-on-setting-up-automated-email-campaigns-in-salesforce-marketing-cloud-engagement-any-tips) — 3 comments
  > **Top comment:** "Hello,
The process of automating email campaigns is as follows: determine campaign goals and communication purpose.
Then create a DE (Data Extension) to..."
- Title: [Is Salesforce an ESP?](https://www.g2.com/discussions/is-salesforce-an-esp) — 3 comments
  > **Top comment:** "yes"
- Title: [What does Salesforce software do?](https://www.g2.com/discussions/salesforce-email-studio-what-does-salesforce-software-do) — 3 comments
  > **Top comment:** "This is tool for Email Marketing "
- Title: [How do we capture web leads to Pardot in Wordpress. All attempts have failed.](https://www.g2.com/discussions/12271-how-do-we-capture-web-leads-to-pardot-in-wordpress-all-attempts-have-failed) — 3 comments, 1 upvote
  > **Top comment:** "Create a Pardot form (Marketing > Forms > Forms > Add Form)

Once complete, on the top right select the dropdown arrow next to "View Report". Click "View..."
- Title: [How is Salesforce Marketing Cloud Account Engagement helping businesses tailor their marketing efforts to individual customer needs?](https://www.g2.com/discussions/how-is-salesforce-marketing-cloud-account-engagement-helping-businesses-tailor-their-marketing-efforts-to-individual-customer-needs) — 2 comments
  > **Top comment:** "What I like most is its ability to integrate multiple data sources smoothly, which facilitates the management of distributed clusters without affecting speed."

### Gainsight Customer Success

- Title: [What is Gainsight used for?](https://www.g2.com/discussions/what-is-gainsight-used-for) — 2 comments
  > **Top comment:** "Organizing information about customers to help those managing the account to document progress."
- Title: [What is Gainsight PX?](https://www.g2.com/discussions/gainsight-what-is-gainsight-px) — 2 comments *(includes official response)*
  > **Top comment:** "Gainsight PX provides businesses with product analytics, digital in-app engagements and user feedback capabilities to accelerate time-to-value, drive product..."
- Title: [What is Gainsight software?](https://www.g2.com/discussions/what-is-gainsight-software) — 2 comments
  > **Top comment:** "Gainsight is a software created specifically to cater to Customer Success teams within the SaaS market."
- Title: [How do we import notes from our previous history of customer data into gainsites newsfeed](https://www.g2.com/discussions/how-do-we-import-notes-from-our-previous-history-of-customer-data-into-gainsites-newsfeed) — 2 comments, 1 upvote
  > **Top comment:** "You could export those comments along with a customerID to a CSV file, post to S3 and ingest into Gainsight that way.  Depending on where you want it..."
- Title: [Is there a way I can have my checked off CTAs in cockpit disappear immediately?](https://www.g2.com/discussions/52149-is-there-a-way-i-can-have-my-checked-off-ctas-in-cockpit-disappear-immediately) — 1 comment, 1 upvote
  > **Top comment:** "I have invested with some scam brokers in the past, and the story is as horrific as the ones i have read because i went through the ordeal myself. I lost..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-gainsight-customer-success)