# Gainsight Customer Success vs Tango Comparison

| | Gainsight Customer Success | Tango | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.7 out of 5 | 
| **Total Reviews** | 1,750 | 525 | 
| **Largest Market Segment** | Mid-Market (57.8% of reviews) | Small-Business (43.0% of reviews) | 
| **Entry Level Price** | No pricing available | No pricing available | 

---
## Top Pros & Cons

### Gainsight Customer Success

Pros:
- Ease of Use (96 reviews)
- Centralized Information (53 reviews)

Cons:
- Not Intuitive (24 reviews)
- Missing Features (22 reviews)

### Tango

Pros:
- Ease of Use (69 reviews)
- Customer Support (23 reviews)

Cons:
- Usage Difficulty (8 reviews)
- Card Costs (7 reviews)

---
## Ratings Comparison
| Rating | Gainsight Customer Success | Tango | 
|---|---|---|
  | **Meets Requirements** | 8.6 (1374 reviews) | 9.4 (392 reviews) | 
  | **Ease of Use** | 8.0 (1457 reviews) | 9.2 (397 reviews) | 
  | **Ease of Setup** | 6.7 (734 reviews) | 9.0 (317 reviews) | 
  | **Ease of Admin** | 6.9 (645 reviews) | 9.2 (276 reviews) | 
  | **Quality of Support** | 8.6 (1222 reviews) | 9.2 (359 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.0 (655 reviews) | 9.4 (295 reviews) | 
  | **Product Direction (% positive)** | 9.2 (1372 reviews) | 9.0 (372 reviews) | 

---
## Pricing

### Gainsight Customer Success

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Tango

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

---
## Features Comparison By Category

### Customer Success

| Product | Score | Reviews |
|---|---|---|
| **Gainsight Customer Success** | 8.0/10 | 1255 |
| **Tango** | N/A | N/A |

#### Customer Information

| Feature | Gainsight Customer Success | Tango | 
|---|---|---|
| **Customer Health Scores** | 8.6 (1146 reviews) ✓ Verified | Not enough data | 
| **Customer Monitoring** | 8.5 (1088 reviews) ✓ Verified | Not enough data | 
| **Customer Profiles** | 8.4 (1080 reviews) ✓ Verified | Not enough data | 
| **Playbooks** | 8.2 (1067 reviews) ✓ Verified | Not enough data | 
| **Customer Segments** | 8.1 (937 reviews) ✓ Verified | Not enough data | 
| **Product Engagement** | 7.9 (925 reviews) ✓ Verified | Not enough data | 
| **Surveys** | 8.0 (948 reviews) ✓ Verified | Not enough data | 

#### Predictions

| Feature | Gainsight Customer Success | Tango | 
|---|---|---|
| **Churn Risk** | 8.0 (969 reviews) ✓ Verified | Not enough data | 
| **Upsell Opportunities** | 7.4 (841 reviews) ✓ Verified | Not enough data | 
| **Custom Triggers** | 8.1 (907 reviews) ✓ Verified | Not enough data | 
| **Machine Learning** | 6.9 (663 reviews) ✓ Verified | Not enough data | 

#### Platform

| Feature | Gainsight Customer Success | Tango | 
|---|---|---|
| **Reporting & Dashboards** | 8.3 (1138 reviews) ✓ Verified | Not enough data | 
| **API & Integrations** | 7.9 (1010 reviews) ✓ Verified | Not enough data | 
| **Data Import & Export Tools** | 7.8 (982 reviews) ✓ Verified | Not enough data | 
| **Workflow Capability** | 8.2 (1017 reviews) ✓ Verified | Not enough data | 
| **Notifications** | 8.1 (1034 reviews) ✓ Verified | Not enough data | 
| **Customization** | 8.1 (1053 reviews) ✓ Verified | Not enough data | 
| **Scalability** | 8.6 (1041 reviews) ✓ Verified | Not enough data | 
| **Data Security** | 8.6 (933 reviews) ✓ Verified | Not enough data | 
| **Performance & Reliability** | 8.4 (1053 reviews) ✓ Verified | Not enough data | 
| **User, Role, and Access Management** | 8.4 (1023 reviews) ✓ Verified | Not enough data | 

#### Generative AI

| Feature | Gainsight Customer Success | Tango | 
|---|---|---|
| **AI Text Generation** | 6.9 (298 reviews) | Not enough data | 
| **AI Text Summarization** | 7.2 (299 reviews) | Not enough data | 

#### Agentic AI - Customer Success

| Feature | Gainsight Customer Success | Tango | 
|---|---|---|
| **Autonomous Task Execution** | 7.4 (14 reviews) | Not enough data | 
| **Multi-step Planning** | 7.3 (13 reviews) | Not enough data | 
| **Cross-system Integration** | 8.6 (15 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.8 (13 reviews) | Not enough data | 
| **Proactive Assistance** | 7.6 (14 reviews) | Not enough data | 

### Customer Revenue Optimization

| Product | Score | Reviews |
|---|---|---|
| **Gainsight Customer Success** | 7.7/10 | 191 |
| **Tango** | N/A | N/A |

#### Sales Team

| Feature | Gainsight Customer Success | Tango | 
|---|---|---|
| **Flexible Sales Process** | 7.8 (108 reviews) | Not enough data | 
| **Training Mode** | Feature Not Available | Not enough data | 
| **Playbooks** | 7.9 (145 reviews) | Not enough data | 

#### Intelligence

| Feature | Gainsight Customer Success | Tango | 
|---|---|---|
| **Opportunity Identification** | 7.8 (130 reviews) | Not enough data | 
| **Zero-touch Renewals** | 6.8 (115 reviews) | Not enough data | 
| **Smart Content** | 7.6 (108 reviews) | Not enough data | 

#### Mapping

| Feature | Gainsight Customer Success | Tango | 
|---|---|---|
| **Multiple Org Charts** | 7.5 (117 reviews) | Not enough data | 
| **Stakeholder Roles** | 8.1 (129 reviews) | Not enough data | 

#### Agentic AI - Customer Revenue Optimization

| Feature | Gainsight Customer Success | Tango | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Experience Management

| Product | Score | Reviews |
|---|---|---|
| **Gainsight Customer Success** | 7.7/10 | 214 |
| **Tango** | N/A | N/A |

#### Analytics

| Feature | Gainsight Customer Success | Tango | 
|---|---|---|
| **Net Promoter Score (NPS)** | 8.8 (174 reviews) | Not enough data | 
| **Customer Satisfaction (CSAT) Score** | 8.6 (151 reviews) | Not enough data | 
| **Customer Effort Score (CES)** | 7.9 (123 reviews) | Not enough data | 
| **Gamification** | 6.8 (111 reviews) | Not enough data | 

#### Customization

| Feature | Gainsight Customer Success | Tango | 
|---|---|---|
| **Stakeholder Management** | 8.1 (144 reviews) | Not enough data | 
| **Multilanguage Support** | 7.7 (104 reviews) | Not enough data | 
| **Multiple Branding Support** | 7.6 (102 reviews) | Not enough data | 
| **Vertical-specific Solutions** | 7.6 (97 reviews) | Not enough data | 

#### Generative AI

| Feature | Gainsight Customer Success | Tango | 
|---|---|---|
| **AI Text Generation** | 7.0 (47 reviews) | Not enough data | 
| **AI Text Summarization** | 7.2 (49 reviews) | Not enough data | 

#### Agentic AI - Experience Management

| Feature | Gainsight Customer Success | Tango | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Rewards and Incentives

| Product | Score | Reviews |
|---|---|---|
| **Gainsight Customer Success** | N/A | N/A |
| **Tango** | 8.9/10 | 286 |

#### Rewards & Incentives

| Feature | Gainsight Customer Success | Tango | 
|---|---|---|
| **Reward Catalog** | Not enough data | 9.5 (272 reviews) | 
| **Customization** | Not enough data | 8.9 (250 reviews) | 
| **Bulk Ordering** | Not enough data | 9.2 (255 reviews) | 
| **Budget Management** | Not enough data | 8.8 (241 reviews) | 
| **Dashboard** | Not enough data | 8.9 (261 reviews) | 
| **Analytics & Reporting** | Not enough data | 8.4 (248 reviews) | 
| **User, Role, and Access Management** | Not enough data | 9.0 (250 reviews) | 
| **Integrations** | Not enough data | 8.4 (212 reviews) | 
| **Reward API** | Not enough data | 8.6 (215 reviews) | 

#### Agentic AI - Rewards and Incentives

| Feature | Gainsight Customer Success | Tango | 
|---|---|---|
| **Cross-system Integration** | Not enough data | 8.8 (22 reviews) | 
| **Proactive Assistance** | Not enough data | 9.1 (22 reviews) | 

### Proactive Customer Retention

| Product | Score | Reviews |
|---|---|---|
| **Gainsight Customer Success** | 8.8/10 | 40 |
| **Tango** | N/A | N/A |

#### Platform

| Feature | Gainsight Customer Success | Tango | 
|---|---|---|
| **Health Score** | 9.6 (35 reviews) | Not enough data | 
| **Customer Profiles** | 10.0 (16 reviews) | Not enough data | 
| **Notifications** | 9.5 (20 reviews) | Not enough data | 

#### Predictions

| Feature | Gainsight Customer Success | Tango | 
|---|---|---|
| **Service Quality Assurance** | 8.9 (16 reviews) | Not enough data | 
| **Analytics** | 8.6 (24 reviews) | Not enough data | 
| **Revenue Impact** | 8.6 (16 reviews) | Not enough data | 
| **Artificial Intelligence** | 9.1 (25 reviews) | Not enough data | 
| **Sentiment** | 8.9 (17 reviews) | Not enough data | 
| **Retention** | 9.5 (26 reviews) | Not enough data | 

#### Generative AI

| Feature | Gainsight Customer Success | Tango | 
|---|---|---|
| **AI Text Generation** | 6.2 (7 reviews) | Not enough data | 
| **AI Text Summarization** | 8.1 (9 reviews) | Not enough data | 

---
## Categories

**Unique to Gainsight Customer Success (4):** [Customer Revenue Optimization (CRO) Software](https://www.g2.com/categories/customer-revenue-optimization), [Experience Management Software](https://www.g2.com/categories/experience-management), [Customer Success Software](https://www.g2.com/categories/customer-success), [Proactive Customer Retention Software](https://www.g2.com/categories/proactive-customer-retention)

**Unique to Tango (1):** [Rewards and Incentives Software](https://www.g2.com/categories/rewards-and-incentives)


---
## Reviewer Demographics

### By Company Size

| Segment | Gainsight Customer Success | Tango | 
|---|---|---|
| **Small-Business** | 9.0% | 43.0% | 
| **Mid-Market** | 57.8% | 38.2% | 
| **Enterprise** | 33.2% | 18.8% | 

### By Industry

#### Gainsight Customer Success

- **Computer Software:** 38.7%
- **Information Technology and Services:** 19.9%
- **Marketing and Advertising:** 4.2%
- **Computer & Network Security:** 3.6%
- **Telecommunications:** 3.5%
- **Internet:** 3.2%
- **Hospital & Health Care:** 2.5%
- **Financial Services:** 2.5%
- **Education Management:** 1.8%
- **E-Learning:** 1.3%
- **Other:** 18.6%

#### Tango

- **Computer Software:** 9.9%
- **Marketing and Advertising:** 6.7%
- **Information Technology and Services:** 5.6%
- **Research:** 5.6%
- **Non-Profit Organization Management:** 5.2%
- **Higher Education:** 5.0%
- **Market Research:** 4.6%
- **Hospital & Health Care:** 4.0%
- **Financial Services:** 3.4%
- **Insurance:** 3.2%
- **Other:** 47.0%

---
## Alternatives

### Alternatives to Gainsight Customer Success

- [ChurnZero](https://www.g2.com/products/churnzero/reviews) — 4.7/5 stars (1604 reviews)
- [Totango](https://www.g2.com/products/totango/reviews) — 4.3/5 stars (1150 reviews)
- [Custify](https://www.g2.com/products/custify/reviews) — 4.7/5 stars (515 reviews)
- [Planhat](https://www.g2.com/products/planhat/reviews) — 4.5/5 stars (949 reviews)
- [Vitally](https://www.g2.com/products/vitally/reviews) — 4.5/5 stars (703 reviews)
- [Catalyst](https://www.g2.com/products/totango-catalyst/reviews) — 4.5/5 stars (660 reviews)
- [ClientSuccess](https://www.g2.com/products/clientsuccess/reviews) — 4.4/5 stars (424 reviews)
- [HubSpot Service Hub](https://www.g2.com/products/hubspot-service-hub/reviews) — 4.4/5 stars (2917 reviews)
- [Qualtrics Customer Experience](https://www.g2.com/products/qualtrics-customer-experience/reviews) — 4.3/5 stars (751 reviews)
- [Qualtrics Market Research](https://www.g2.com/products/qualtrics-market-research/reviews) — 4.4/5 stars (3018 reviews)

### Alternatives to Tango

- [Tremendous](https://www.g2.com/products/tremendous/reviews) — 4.8/5 stars (1234 reviews)
- [Giftogram](https://www.g2.com/products/giftogram/reviews) — 4.8/5 stars (1886 reviews)
- [Giftbit](https://www.g2.com/products/giftbit/reviews) — 4.5/5 stars (14 reviews)
- [Guusto](https://www.g2.com/products/guusto/reviews) — 4.9/5 stars (5817 reviews)
- [Awardco](https://www.g2.com/products/awardco/reviews) — 4.9/5 stars (6287 reviews)
- [Sendoso](https://www.g2.com/products/sendoso/reviews) — 4.5/5 stars (1283 reviews)
- [Kudos](https://www.g2.com/products/kudos/reviews) — 4.8/5 stars (2967 reviews)
- [Xoxoday](https://www.g2.com/products/xoxoday-xoxoday/reviews) — 4.6/5 stars (1577 reviews)
- [Alyce by Sendoso](https://www.g2.com/products/alyce-by-sendoso/reviews) — 4.7/5 stars (550 reviews)
- [GroupGreeting](https://www.g2.com/products/groupgreeting/reviews) — 4.8/5 stars (1314 reviews)

---
## Top Discussions

### Gainsight Customer Success

- Title: [What is Gainsight used for?](https://www.g2.com/discussions/what-is-gainsight-used-for) — 2 comments
  > **Top comment:** "Organizing information about customers to help those managing the account to document progress."
- Title: [What is Gainsight PX?](https://www.g2.com/discussions/gainsight-what-is-gainsight-px) — 2 comments *(includes official response)*
  > **Top comment:** "Gainsight PX provides businesses with product analytics, digital in-app engagements and user feedback capabilities to accelerate time-to-value, drive product..."
- Title: [What is Gainsight software?](https://www.g2.com/discussions/what-is-gainsight-software) — 2 comments
  > **Top comment:** "Gainsight is a software created specifically to cater to Customer Success teams within the SaaS market."
- Title: [How do we import notes from our previous history of customer data into gainsites newsfeed](https://www.g2.com/discussions/how-do-we-import-notes-from-our-previous-history-of-customer-data-into-gainsites-newsfeed) — 2 comments, 1 upvote
  > **Top comment:** "You could export those comments along with a customerID to a CSV file, post to S3 and ingest into Gainsight that way.  Depending on where you want it..."
- Title: [Is there a way I can have my checked off CTAs in cockpit disappear immediately?](https://www.g2.com/discussions/52149-is-there-a-way-i-can-have-my-checked-off-ctas-in-cockpit-disappear-immediately) — 1 comment, 1 upvote
  > **Top comment:** "I have invested with some scam brokers in the past, and the story is as horrific as the ones i have read because i went through the ordeal myself. I lost..."

### Tango

- Title: [Do Tango cards expire?](https://www.g2.com/discussions/do-tango-cards-expire) — 2 comments
  > **Top comment:** "no"
- Title: [What is the email address to someone that can solve problems and cares about making the company better?](https://www.g2.com/discussions/31886-what-is-the-email-address-to-someone-that-can-solve-problems-and-cares-about-making-the-company-better) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Hey Tiffany, sorry for the delay here. For anyone who needs to contact our Customer Success Management team, please start with success@tangocard.com."
- Title: [What's a Tango gift card?](https://www.g2.com/discussions/what-s-a-tango-gift-card) — 1 comment
  > **Top comment:** "Legal public about websites networks platforms search console all cookies install Legal"

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/gainsight-customer-success-vs-blackhawk-network-tango)