Compare Gain and Sprout Social 
At a Glance
Market Segments
Small-Business (80.0% of reviews)
Small-Business (44.6% of reviews)
Entry-Level Pricing
Starting at $99.00 Per Month
Starting at $79.00 1 user/per month (billed annually)
Gain
Star Rating
(82)4.7 out of 5
Market Segments
Small-Business (80.0% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $99.00 Per Month
Free Trial is available
Browse all 4 pricing plansSprout Social
Star Rating
(6,210)4.4 out of 5
Market Segments
Small-Business (44.6% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $79.00 1 user/per month (billed annually)
Free Trial is available
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Sprout Social excels in its social listening capabilities, allowing users to monitor messages, mentions, and keywords effectively. This feature helps users identify trends or potential crises before they escalate, which is a significant advantage for businesses looking to maintain their online reputation.
- Users say that Gain shines in its ease of use, particularly when connecting various social media accounts. One reviewer highlighted the recent addition of TikTok integration, making it a versatile choice for users looking to expand their social media presence.
- According to verified reviews, Sprout Social's implementation process is notably quick and intuitive, with users appreciating how easy it is to get started. Many users mentioned that they were able to understand the platform within just a few hours, making it a user-friendly option for those new to social media management.
- Reviewers mention that Gain is continually improving, with recent updates like the new "members" admin feature that allows for better control over team roles. This adaptability is a strong point for users who require flexibility in managing their social media teams.
- Users highlight that Sprout Social provides robust reporting features, with helpful graphs and analytics that make presenting data straightforward. This capability is particularly beneficial for businesses that need to demonstrate their social media performance to stakeholders.
- G2 reviewers note that while Gain has a higher star rating, it has significantly fewer reviews compared to Sprout Social, which may affect the reliability of its ratings. Sprout Social's larger user base and higher overall G2 Score suggest a more established presence in the market, which can be reassuring for potential buyers.
Pricing
Entry-Level Pricing
Gain
Starter
Starting at $99.00
Per Month
Ideal for small teams managing up to 6 clients.
- Up to 3 team members
- Up to 6 workspaces with their own calendars
- Send content to unlimited reviewers for approval
Sprout Social
Essentials
Starting at $79.00
1 user/per month (billed annually)
Created for social media professionals focused on simplifying publishing workflows.
- Connect up to 5 social profiles
- Increase your visibility with optimal send times
- Track performance with profile and post-level reporting
Free Trial
Gain
Free Trial is available
Sprout Social
Free Trial is available
Ratings
Meets Requirements
8.4
73
8.5
5,288
Ease of Use
9.4
75
8.8
5,348
Ease of Setup
9.2
62
8.7
3,714
Ease of Admin
9.3
52
8.8
2,234
Quality of Support
9.5
69
8.6
4,724
Has the product been a good partner in doing business?
9.4
52
8.7
2,200
Product Direction (% positive)
9.7
74
8.9
5,203
Features by Category
Social Analytics
Not enough data
7.7(won by default)
2978
Not enough data
7.8(won by default)
3156
Not enough data
8.8(won by default)
3370
Not enough data
7.2(won by default)
2603
Not enough data
7.0(won by default)
2610
Not enough data
7.3(won by default)
2370
Not enough data
7.1(won by default)
2308
Reports & Dashboards
Not enough data
8.1(won by default)
3219
Not enough data
8.5(won by default)
3268
Not enough data
8.5(won by default)
3127
Not enough data
Feature Not Available
Agentic AI - Social Media Analytics
Not enough data
6.2(won by default)
893
Not enough data
6.2(won by default)
890
Not enough data
6.2(won by default)
879
Not enough data
6.2(won by default)
887
Not enough data
6.3(won by default)
889
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
9.1
39
Not enough data
7.1
36
Not enough data
7.0
36
Not enough data
5.4
35
Not enough data
9.1
37
Not enough data
8.4
36
Not enough data
Content Planning
9.2
37
Not enough data
8.3
36
Not enough data
9.1
39
Not enough data
Marketing Campaign Performance
5.9
36
Not enough data
7.1
37
Not enough data
Agentic AI - Marketing Calendar
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Other Features
7.3
34
Not enough data
6.9
36
Not enough data
Content & Collaboration
9.5
59
8.9
3189
8.5
57
7.9
2923
6.3
55
8.2
3010
9.7
59
8.0
2893
9.3
56
8.3
3001
8.1
58
Feature Not Available
Social Management
6.6
56
8.6
4300
9.3
60
8.9
4322
Feature Not Available
8.1
3811
6.2
59
8.5
4187
Feature Not Available
Feature Not Available
7.6
56
7.9
2900
6.7
52
7.5
2492
Agentic AI - Social Media Management
5.6
6
6.2
1062
6.7
6
6.4
1054
6.4
6
6.5
1060
5.6
6
6.5
1046
7.5
6
6.4
1035
7.7
5
6.4
1036
6.7
5
6.5
1036
Communication
7.5
20
Not enough data
7.8
20
Not enough data
7.9
20
Not enough data
7.9
20
Not enough data
7.6
20
Not enough data
Content & Documents
8.1
20
Not enough data
8.3
20
Not enough data
7.9
19
Not enough data
7.6
20
Not enough data
Controls
7.5
20
Not enough data
7.4
19
Not enough data
8.2
19
Not enough data
8.2
19
Not enough data
8.2
19
Not enough data
Project Management
8.2
19
Not enough data
8.2
19
Not enough data
7.9
19
Not enough data
7.4
19
Not enough data
Remote Collaboration
7.5
19
Not enough data
8.0
19
Not enough data
7.5
19
Not enough data
6.4
19
Not enough data
Generative AI
7.1
11
Not enough data
7.1
11
Not enough data
Agentic AI - Project Collaboration
Not enough data
Not enough data
Not enough data
Not enough data
Monitoring & Listening
Not enough data
8.5
1903
Not enough data
7.0
1436
Not enough data
8.0
1220
Not enough data
7.9
1195
Not enough data
7.7
1163
Not enough data
7.8
1192
Agentic AI - Social Media Listening Tools
Not enough data
6.4
388
Not enough data
6.4
387
Not enough data
6.4
387
Not enough data
6.4
387
Not enough data
6.4
387
Data Management & Analysis
Not enough data
7.5
1208
Not enough data
8.6
1967
Not enough data
8.1
1226
Not enough data
7.8
1126
Generative AI
Not enough data
7.1
863
Not enough data
6.9
849
Process
Not enough data
8.4
1466
Not enough data
7.9
1248
Not enough data
7.7
1009
Channels
Not enough data
Feature Not Available
Not enough data
8.9
1522
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Insight
Not enough data
7.4
1127
Not enough data
8.4
1431
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Annotation Tools - Markup Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Collaboration - Markup Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security - Markup Software
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Content Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Planning
8.8
33
Not enough data
Categories
Categories
Shared Categories
Gain and Sprout Social are categorized as Social Media Management
Unique Categories
Gain is categorized as Marketing Calendar, Project Collaboration, Content Distribution, and Markup Software
Sprout Social is categorized as Social Media Suites, Social Media Listening Tools, Social Media Analytics, and Social Customer Service
Reviews
Reviewers' Company Size
Gain
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Sprout Social
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
61.3%
Real Estate
3.8%
Public Relations and Communications
3.8%
Online Media
3.8%
Automotive
2.5%
Other
25.0%
Marketing and Advertising
20.5%
Non-Profit Organization Management
6.2%
Higher Education
5.5%
Information Technology and Services
3.8%
Computer Software
3.2%
Other
60.8%
Discussions
Gain has no discussions with answers
Is there a place of education for users?
7 Comments
EC
https://support.sproutsocial.com/hc/en-usRead more
Is Sprout Social legit?
4 Comments
JG
Definitely! Very useful and intuitive platform to manage and analyze social media.Read more
How can I access a more affordable reasonably priced membership with Sprout Social
3 Comments
RS
Feel free to chat us directly at Sprout and we can get you in touch with a team member who can walk through your specific use case for you and the best...Read more
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