Link copied to clipboard # G2 Marketing Solutions vs Peer Insights Comparison - What are their main differences? Share [ Export ](/compare/g2/peer-insights/export.csv) G2 Marketing SolutionsPeer Insights[+ Add Product](#) Pricing **G2 Marketing Solutions** Free Trial **Free** Per Year · Free **Starting at $2,999.00** Per Year · Starter **Contact Sales** Per Year · Professional **Contact Sales** Per Year · Enterprise **Contact Sales** Per Year · G2 Buyer Intent Add-on **Contact Sales** Per Year · G2 Content Subscription Add-on **Contact Sales** Per Year · G2 Ads Add-on Show more **Peer Insights** No pricing available **Pricing Insights** from reviews Perceived Cost **G2 Marketing Solutions** $$$$$ **Peer Insights** Not enough reviews yet Average Discount **G2 Marketing Solutions** 12% **Peer Insights** Not enough reviews yet Uncover valuable pricing insights from real user feedback to improve your shopping experience. See it for free Time to Implement **G2 Marketing Solutions** 6 months Based on 100 responses **Peer Insights** 6 months Based on 100 responses Return on Investment **G2 Marketing Solutions** 6 months Based on 100 responses **Peer Insights** 6 months Based on 100 responses ![G2 Marketing Solutions](https://images.g2crowd.com/uploads/product/hd_favicon/543629e60e9e4cdf9b1179317ae7a2bd/g2.svg "G2 Marketing Solutions") ![Peer Insights](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_34ab7e51923c937b45da8624f6cadc00/peer-insights.png "Peer Insights") G2 offers free advice on this comparison. Chat with an expert How would you like to receive Software Advice? ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg) FormAnswer questions at your own pace, no call required. ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg) AI AgentChat live and get a recommendation in minutes. ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg) Phone CallTalk it through live with a software advisor. **Pros & Cons** from reviews **G2 Marketing Solutions** Ease of Use (241) Authenticity (167) Review Issues (105) Biased Reviews (65) **Peer Insights** Not enough data Integrations **G2 Marketing Solutions** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_a32e0e26763af4564c2d6b2d497f3b71/6sense-revenue-marketing.png "Product Avatar Image") 6sense Revenue Marketing ](https://www.g2.com/products/6sense-revenue-marketing/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_a32e0e26763af4564c2d6b2d497f3b71/6sense-sales.png "Product Avatar Image") 6sense Sales Intelligence ](https://www.g2.com/products/6sense-sales/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_99c4bd25dc044ae603ad32e419e76983/apollo-io.png "Product Avatar Image") Apollo.io ](https://www.g2.com/products/apollo-io/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_7a7981bee8c93a7a371751d0dddafac0/appdirect.jpg "Product Avatar Image") AppDirect ](https://www.g2.com/products/appdirect/reviews)[ View all ](https://www.g2.com/products/g2/integrations) **Peer Insights** Not enough data Screenshots **G2 Marketing Solutions** ![G2 Marketing Solutions screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/101916/Screenshot-2024-03-26-at-6.05.01-PM.png) **Peer Insights** No screenshot available **Ratings** from reviews Meets Requirements **G2 Marketing Solutions** **9.1** /10 Based on 3,273 responses **Peer Insights** **9.5** /10 Based on 7 responses Ease of Use **G2 Marketing Solutions** **9.1** /10 Based on 3,504 responses **Peer Insights** **9.3** /10 Based on 7 responses Ease of Setup **G2 Marketing Solutions** **9.0** /10 Based on 1,383 responses **Peer Insights** Not enough data Ease of Admin **G2 Marketing Solutions** **8.9** /10 Based on 1,090 responses **Peer Insights** Not enough data Quality of Support **G2 Marketing Solutions** **9.2** /10 Based on 2,978 responses **Peer Insights** **8.0** /10 Based on 5 responses Has the product been a good partner in doing business? **G2 Marketing Solutions** **9.1** /10 Based on 1,204 responses **Peer Insights** Not enough data Product Direction (% positive) **G2 Marketing Solutions** **8.6** /10 Based on 3,073 responses **Peer Insights** **10.0** /10 Based on 7 responses **Features** ratings from reviews Buyer Intent Data Providers **8.3** /10 Based on 569 responses Not enough data Technology Review Platforms **9.2** /10 Based on 1,923 responses Not enough data B2B Services Review Platforms **9.2** /10 Based on 1,101 responses Not enough data Uncover more feature rated insights from real users to improve your shopping experience. See it for free Market Intelligence **8.6** /10 Based on 59 responses Not enough data Survey **8.7** /10 Based on 34 responses Not enough data Online Reputation Management **8.5** /10 Based on 507 responses Not enough data User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 43.7% Mid-Market(51-1000 emp.) 37.8% Enterprise(\> 1000 emp.) 18.5% Small-Business(50 or fewer emp.) 43.7% Mid-Market(51-1000 emp.) 37.8% Enterprise(\> 1000 emp.) 18.5% Small-Business(50 or fewer emp.) 27.3% Mid-Market(51-1000 emp.) 54.5% Enterprise(\> 1000 emp.) 18.2% Small-Business(50 or fewer emp.) 27.3% Mid-Market(51-1000 emp.) 54.5% Enterprise(\> 1000 emp.) 18.2% **Reviewers' Industry** [![G2 Marketing Solutions](https://images.g2crowd.com/uploads/product/hd_favicon/543629e60e9e4cdf9b1179317ae7a2bd/g2.svg "G2 Marketing Solutions")](https://www.g2.com/products/g2/reviews) G2 Marketing Solutions Computer Software 22.8% Information Technology and Services 16.5% Marketing and Advertising 6.1% Financial Services 2.9% Education Management 2.6% Other 49.2% [![Peer Insights](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_34ab7e51923c937b45da8624f6cadc00/peer-insights.png "Peer Insights")](https://www.g2.com/products/peer-insights/reviews) Peer Insights Information Technology and Services 45.5% Marketing and Advertising 18.2% Internet 9.1% Higher Education 9.1% Computer Software 9.1% Other 9.1% Alternatives **G2 Marketing Solutions Alternatives** ![Apollo.io](https://images.g2crowd.com/uploads/product/hd_favicon/774372bf572eb33280b101482ce703b9/apollo-io.svg "Apollo.io") [ Apollo.io ](/products/apollo-io/reviews) ![Salesforce Sales Cloud](https://images.g2crowd.com/uploads/product/hd_favicon/826ce87155a61f72d3dfd92c5283eed8/agentforce-sales-formerly-salesforce-sales-cloud.svg "Salesforce Sales Cloud") [ Salesforce Sales Cloud ](/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) ![GTM Workspace - Powered by ZoomInfo](https://images.g2crowd.com/uploads/product/hd_favicon/36867c47db8f838807091d68c3f2f753/gtm-workspace-powered-by-zoominfo.svg "GTM Workspace - Powered by ZoomInfo") [ GTM Workspace - Powered by ZoomInfo ](/products/gtm-workspace-powered-by-zoominfo/reviews) ![HubSpot Sales Hub](https://images.g2crowd.com/uploads/product/hd_favicon/4197737e447f044e17be1a5ebb4ba193/hubspot-sales-hub.svg "HubSpot Sales Hub") [ HubSpot Sales Hub ](/products/hubspot-sales-hub/reviews) **Peer Insights Alternatives** ![Forrester](https://images.g2crowd.com/uploads/product/hd_favicon/5bead2c77814af73ec6980aab7010501/forrester.svg "Forrester") [ Forrester ](/products/forrester/reviews) ![IDC](https://images.g2crowd.com/uploads/product/hd_favicon/380ba4fd6dfa111d60c9632282d2c7c1/idc%282%29.svg "IDC") [ IDC ](/products/idc/reviews) ![GigaOM](https://images.g2crowd.com/uploads/product/hd_favicon/ed16328cc633f7e3b5e69fa7e9b90ed4/gigaom.svg "GigaOM") [ GigaOM ](/products/gigaom/reviews) ![Olive](https://images.g2crowd.com/uploads/product/hd_favicon/fae82085b95542ff0c2bbe05349e0ca2/olive-technologies-olive.svg "Olive") [ Olive ](/products/olive-technologies-olive/reviews) ## G2 Marketing Solutions vs Peer Insights FAQs Generated using AI Last updated: August 16, 2026 ### What is the difference between G2 Marketing Solutions vs Peer Insights? G2 Marketing Solutions and Peer Insights are both highly rated Buyer Intent Data Providers, but G2 Marketing Solutions stands out for its significantly larger review volume, higher Quality of Support score, and more robust setup experience. | [G2 Marketing Solutions](https://www.g2.com/products/g2/reviews) | [Peer Insights](https://www.g2.com/products/peer-insights/reviews) | | --- | --- | | 4.6/5 (5717 reviews) | 4.6/5 (11 reviews) | | — | — | | 9.0 | — | | 9.2 | 8.0 | | Intuitive platform and strong review generation tools | Detailed benchmarking and competitive analysis | ### How do the pricing models of G2 Marketing Solutions and Peer Insights compare? G2 Marketing Solutions and Peer Insights are rated at parity for value, with reviewers expressing satisfaction with both platforms' pricing relative to their features. - **G2 Marketing Solutions:** Reviewers note that while the platform delivers strong value for brand visibility and review generation, some mention that advanced features and reporting options may be difficult for smaller businesses or startups to justify. - **Peer Insights:** Reviewers highlight that Peer Insights is free to use and provides valuable benchmarking and competitive analysis, making it accessible for a wide range of organizations. ### What are the best alternatives to G2 Marketing Solutions and Peer Insights? The top three alternatives to G2 Marketing Solutions and Peer Insights are Apollo.io, GTM Workspace - Powered by ZoomInfo, and HubSpot Sales Hub. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [G2 Marketing Solutions](https://www.g2.com/products/g2/reviews) | 4.6/5 (5717 reviews) | — | Pricing can be a barrier for advanced features | Intuitive platform and strong review generation tools | | [Peer Insights](https://www.g2.com/products/peer-insights/reviews) | 4.6/5 (11 reviews) | — | Free to use for all organizations | Detailed benchmarking and competitive analysis | | [Apollo.io](https://www.g2.com/products/apollo-io/reviews) | 4.7/5 (9793 reviews) | Small-Business | — | Comprehensive sales engagement and data enrichment | | [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) | 4.5/5 (9110 reviews) | Mid-Market | — | Robust go-to-market data and integrations | | [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) | 4.4/5 (13909 reviews) | Small-Business | — | Integrated sales and marketing automation | ### Which Buyer Intent Data Providers features should I prioritize when comparing G2 Marketing Solutions and Peer Insights? Buyers comparing G2 Marketing Solutions and Peer Insights should prioritize review generation tools, buyer intent analytics, integration capabilities, support quality, and ease of setup. - **Review generation tools:** G2 Marketing Solutions is frequently praised for its intuitive review campaign management and automation features; Peer Insights is valued for its detailed and authentic user reviews. - **Buyer intent analytics:** G2 Marketing Solutions is cited for actionable buyer intent data and reporting; Peer Insights is recognized for benchmarking and competitive analysis. - **Integration capabilities:** G2 Marketing Solutions is mentioned in 59 reviews for Outreach integration and 29 for Slack integration; Peer Insights does not have notable integration mentions. - **Support quality:** G2 Marketing Solutions scores 9.2 for Quality of Support; Peer Insights scores 8.0. - **Ease of setup:** G2 Marketing Solutions scores 9.0 for Ease of Setup; Peer Insights does not have a published score. ### What are the pros and cons of G2 Marketing Solutions vs Peer Insights? G2 Marketing Solutions' headline strength is its intuitive platform and robust review generation tools, while Peer Insights excels in detailed benchmarking and competitive analysis. - **G2 Marketing Solutions strengths:** Intuitive UI, strong review generation and campaign tools, actionable buyer intent data, and responsive customer support. - **G2 Marketing Solutions trade-offs:** 13 all-time mentions of integration issues, 9 all-time mentions of inadequate notifications, and some reviewers cite a learning curve for advanced features and higher pricing for advanced tiers. - **Peer Insights strengths:** Free access, detailed benchmarking, authentic user reviews, and valuable competitive analysis. - **Peer Insights trade-offs:** Reviewers note slower support response times and limited coverage of smaller companies. ### Is G2 Marketing Solutions or Peer Insights better for small businesses? Apollo.io is the leading alternative for small businesses, but between G2 Marketing Solutions and Peer Insights, Peer Insights is more frequently cited as accessible for startups and small organizations. - **G2 Marketing Solutions:** Largest segment is Mid-Market; reviewers note a learning curve and higher pricing for advanced features, which may be challenging for smaller businesses. - **Peer Insights:** Largest segment is not specified, but reviewers highlight its free access and utility for startups and small businesses. ### Which Buyer Intent Data Providers platform has better integrations? G2 Marketing Solutions is favored for integrations, with reviewers frequently citing its connections to Outreach and Slack. - **G2 Marketing Solutions:** 59 reviews mention Outreach integration and 29 mention Slack integration, with additional mentions of Salesforce and LinkedIn in recent reviews. - **Peer Insights:** No notable integration mentions in recent reviews. ### How do G2 Marketing Solutions and Peer Insights compare on customer support? G2 Marketing Solutions outperforms Peer Insights on Quality of Support, scoring 9.2 versus Peer Insights' 8.0. - **G2 Marketing Solutions:** Reviewers consistently praise responsive and proactive customer support, with several citing helpful account managers and strong onboarding experiences. - **Peer Insights:** Reviewers note that support can be slow to respond and that the community is less active for live help. ### Which is easier to implement, G2 Marketing Solutions or Peer Insights? G2 Marketing Solutions is easier to implement, with a 9.0 Ease of Setup score and frequent reviewer praise for its straightforward onboarding process. - **G2 Marketing Solutions:** Reviewers highlight intuitive setup, clear onboarding resources, and a manageable learning curve for most features. - **Peer Insights:** No Ease of Setup score is published, and reviewers do not provide recent implementation feedback.