Link copied to clipboard # G2 Marketing Solutions vs IDC Comparison - What are their main differences? Share [ Export ](/compare/g2/idc/export.csv) G2 Marketing SolutionsIDC[+ Add Product](#) Pricing **G2 Marketing Solutions** Free Trial **Free** Per Year · Free **Starting at $2,999.00** Per Year · Starter **Contact Sales** Per Year · Professional **Contact Sales** Per Year · Enterprise **Contact Sales** Per Year · G2 Buyer Intent Add-on **Contact Sales** Per Year · G2 Content Subscription Add-on **Contact Sales** Per Year · G2 Ads Add-on Show more **IDC** No pricing available **Pricing Insights** from reviews Perceived Cost **G2 Marketing Solutions** $$$$$ **IDC** Not enough reviews yet Average Discount **G2 Marketing Solutions** 12% **IDC** Not enough reviews yet Uncover valuable pricing insights from real user feedback to improve your shopping experience. See it for free Time to Implement **G2 Marketing Solutions** 6 months Based on 100 responses **IDC** 6 months Based on 100 responses Return on Investment **G2 Marketing Solutions** 6 months Based on 100 responses **IDC** 6 months Based on 100 responses ![G2 Marketing Solutions](https://images.g2crowd.com/uploads/product/hd_favicon/543629e60e9e4cdf9b1179317ae7a2bd/g2.svg "G2 Marketing Solutions") ![IDC](https://images.g2crowd.com/uploads/product/hd_favicon/380ba4fd6dfa111d60c9632282d2c7c1/idc%282%29.svg "IDC") G2 offers free advice on this comparison. Chat with an expert How would you like to receive Software Advice? ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg) FormAnswer questions at your own pace, no call required. ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg) AI AgentChat live and get a recommendation in minutes. ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg) Phone CallTalk it through live with a software advisor. **Pros & Cons** from reviews **G2 Marketing Solutions** Ease of Use (241) Authenticity (167) Review Issues (105) Biased Reviews (65) **IDC** Insights (1) Integrations **G2 Marketing Solutions** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_a32e0e26763af4564c2d6b2d497f3b71/6sense-revenue-marketing.png "Product Avatar Image") 6sense Revenue Marketing ](https://www.g2.com/products/6sense-revenue-marketing/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_a32e0e26763af4564c2d6b2d497f3b71/6sense-sales.png "Product Avatar Image") 6sense Sales Intelligence ](https://www.g2.com/products/6sense-sales/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_99c4bd25dc044ae603ad32e419e76983/apollo-io.png "Product Avatar Image") Apollo.io ](https://www.g2.com/products/apollo-io/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_7a7981bee8c93a7a371751d0dddafac0/appdirect.jpg "Product Avatar Image") AppDirect ](https://www.g2.com/products/appdirect/reviews)[ View all ](https://www.g2.com/products/g2/integrations) **IDC** Not enough data Screenshots **G2 Marketing Solutions** ![G2 Marketing Solutions screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/101916/Screenshot-2024-03-26-at-6.05.01-PM.png) **IDC** No screenshot available **Ratings** from reviews Meets Requirements **G2 Marketing Solutions** **9.1** /10 Based on 3,283 responses **IDC** **9.1** /10 Based on 13 responses Ease of Use **G2 Marketing Solutions** **9.1** /10 Based on 3,519 responses **IDC** **9.2** /10 Based on 12 responses Ease of Setup **G2 Marketing Solutions** **9.0** /10 Based on 1,391 responses **IDC** Not enough data Ease of Admin **G2 Marketing Solutions** **8.9** /10 Based on 1,093 responses **IDC** Not enough data Quality of Support **G2 Marketing Solutions** **9.2** /10 Based on 2,988 responses **IDC** **8.2** /10 Based on 13 responses Has the product been a good partner in doing business? **G2 Marketing Solutions** **9.1** /10 Based on 1,207 responses **IDC** **8.3** /10 Based on 5 responses Product Direction (% positive) **G2 Marketing Solutions** **8.6** /10 Based on 3,081 responses **IDC** **7.9** /10 Based on 11 responses **Features** ratings from reviews Buyer Intent Data Providers **8.3** /10 Based on 583 responses Not enough data Technology Review Platforms **9.2** /10 Based on 1,929 responses Not enough data B2B Services Review Platforms **9.2** /10 Based on 1,106 responses Not enough data Uncover more feature rated insights from real users to improve your shopping experience. See it for free Market Intelligence **8.6** /10 Based on 61 responses Not enough data Survey **8.7** /10 Based on 35 responses Not enough data Online Reputation Management **8.5** /10 Based on 508 responses Not enough data User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 43.7% Mid-Market(51-1000 emp.) 37.9% Enterprise(\> 1000 emp.) 18.4% Small-Business(50 or fewer emp.) 43.7% Mid-Market(51-1000 emp.) 37.9% Enterprise(\> 1000 emp.) 18.4% Small-Business(50 or fewer emp.) 33.3% Mid-Market(51-1000 emp.) 37.5% Enterprise(\> 1000 emp.) 29.2% Small-Business(50 or fewer emp.) 33.3% Mid-Market(51-1000 emp.) 37.5% Enterprise(\> 1000 emp.) 29.2% **Reviewers' Industry** [![G2 Marketing Solutions](https://images.g2crowd.com/uploads/product/hd_favicon/543629e60e9e4cdf9b1179317ae7a2bd/g2.svg "G2 Marketing Solutions")](https://www.g2.com/products/g2/reviews) G2 Marketing Solutions Computer Software 22.8% Information Technology and Services 16.5% Marketing and Advertising 6.1% Financial Services 2.8% Education Management 2.5% Other 49.2% [![IDC](https://images.g2crowd.com/uploads/product/hd_favicon/380ba4fd6dfa111d60c9632282d2c7c1/idc%282%29.svg "IDC")](https://www.g2.com/products/idc/reviews) IDC Computer Software 16.7% Telecommunications 12.5% Information Technology and Services 12.5% Electrical/Electronic Manufacturing 12.5% Consumer Electronics 8.3% Other 37.5% Alternatives **G2 Marketing Solutions Alternatives** ![Apollo.io](https://images.g2crowd.com/uploads/product/hd_favicon/774372bf572eb33280b101482ce703b9/apollo-io.svg "Apollo.io") [ Apollo.io ](/products/apollo-io/reviews) ![Salesforce Sales Cloud](https://images.g2crowd.com/uploads/product/hd_favicon/826ce87155a61f72d3dfd92c5283eed8/agentforce-sales-formerly-salesforce-sales-cloud.svg "Salesforce Sales Cloud") [ Salesforce Sales Cloud ](/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) ![GTM Workspace - Powered by ZoomInfo](https://images.g2crowd.com/uploads/product/hd_favicon/36867c47db8f838807091d68c3f2f753/gtm-workspace-powered-by-zoominfo.svg "GTM Workspace - Powered by ZoomInfo") [ GTM Workspace - Powered by ZoomInfo ](/products/gtm-workspace-powered-by-zoominfo/reviews) ![HubSpot Sales Hub](https://images.g2crowd.com/uploads/product/hd_favicon/4197737e447f044e17be1a5ebb4ba193/hubspot-sales-hub.svg "HubSpot Sales Hub") [ HubSpot Sales Hub ](/products/hubspot-sales-hub/reviews) **IDC Alternatives** ![Gartner](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_0d3143c16a3e4525407475368aa2b5fb/gartner.png "Gartner") [ Gartner ](/products/gartner/reviews) ![Responsive, formerly RFPIO](https://images.g2crowd.com/uploads/product/hd_favicon/799e832a5413ade138b86c0c7447b06b/responsive-formerly-rfpio.svg "Responsive, formerly RFPIO") [ Responsive, formerly RFPIO ](/products/responsive-formerly-rfpio/reviews) ![GTM Workspace - Powered by ZoomInfo](https://images.g2crowd.com/uploads/product/hd_favicon/36867c47db8f838807091d68c3f2f753/gtm-workspace-powered-by-zoominfo.svg "GTM Workspace - Powered by ZoomInfo") [ GTM Workspace - Powered by ZoomInfo ](/products/gtm-workspace-powered-by-zoominfo/reviews) ![Stampli](https://images.g2crowd.com/uploads/product/hd_favicon/db5b196831e229857ef330aa175cc061/stampli%282%29.svg "Stampli") [ Stampli ](/products/stampli/reviews) ## G2 Marketing Solutions vs IDC FAQs Generated using AI Last updated: August 14, 2026 ### What is the difference between G2 Marketing Solutions vs IDC? G2 Marketing Solutions stands out for its higher review volume, slightly higher average rating, and stronger Quality of Support score compared to IDC. | [G2 Marketing Solutions](https://www.g2.com/products/g2/reviews) | [IDC](https://www.g2.com/products/idc/reviews) | | --- | --- | | 4.6/5 (5717 reviews) | 4.5/5 (24 reviews) | | — | — | | 9.0 | — | | 9.2 | 8.2 | | Intuitive platform and robust review generation tools | Actionable insights and knowledgeable analysts | ### How do the pricing models of G2 Marketing Solutions and IDC compare? G2 Marketing Solutions is rated higher for value, with reviewers expressing more satisfaction with its pricing compared to IDC. - **G2 Marketing Solutions:** In recent reviews, several buyers note that while the platform can be expensive, they find the value justified by the breadth of features and impact on brand visibility and lead generation. - **IDC:** Reviewers mention high costs and annual price increases, with some expressing concern about transparency and affordability for smaller companies. ### What are the best alternatives to G2 Marketing Solutions and IDC? The best alternatives to G2 Marketing Solutions and IDC are Apollo.io, GTM Workspace - Powered by ZoomInfo, and HubSpot Sales Hub. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [G2 Marketing Solutions](https://www.g2.com/products/g2/reviews) | 4.6/5 (5717 reviews) | — | Pricing can be high but delivers strong value for review generation and brand visibility | Intuitive platform and robust review generation tools | | [IDC](https://www.g2.com/products/idc/reviews) | 4.5/5 (24 reviews) | — | High cost and annual price increases noted by reviewers | Actionable insights and knowledgeable analysts | | [Apollo.io](https://www.g2.com/products/apollo-io/reviews) | 4.7/5 (9789 reviews) | Small-Business | — | Comprehensive sales engagement and data enrichment | | [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) | 4.5/5 (9110 reviews) | Mid-Market | — | Strong intent data and integration with sales workflows | | [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) | 4.4/5 (13909 reviews) | Small-Business | — | Ease of use and CRM integration | ### Which Buyer Intent Data Providers features should I prioritize when comparing G2 Marketing Solutions and IDC? Buyers should prioritize Ease of Use, Quality of Support, Integrations, Review Generation Tools, and Actionable Insights when comparing G2 Marketing Solutions and IDC. - **Ease of Use:** G2 Marketing Solutions 9.2, IDC 9.2 - **Quality of Support:** G2 Marketing Solutions 9.2, IDC 8.2 - **Integrations:** G2 Marketing Solutions is frequently cited for integrations with Outreach (59 all-time mentions) and Slack (29 all-time mentions); IDC reviewers mention integration challenges and desire for better third-party platform support. - **Review Generation Tools:** G2 Marketing Solutions is praised for robust review generation and campaign management features in recent reviews. - **Actionable Insights:** IDC is highlighted for actionable insights and knowledgeable analysts (1 all-time mention). ### What are the pros and cons of G2 Marketing Solutions vs IDC? G2 Marketing Solutions is strongest in intuitive review generation and integrations, while IDC excels in actionable insights and analyst expertise. - **G2 Marketing Solutions strengths:** Intuitive platform, robust review generation tools, strong integrations with Outreach and Slack, and high reviewer satisfaction with support and ease of use. - **G2 Marketing Solutions trade-offs:** Integration issues (13 all-time mentions), inadequate notifications (9 all-time mentions), and pricing concerns for smaller businesses. - **IDC strengths:** Actionable insights, knowledgeable analysts, and a vast library of data sets and tools. - **IDC trade-offs:** Reviewers note high costs, annual price increases, and a need for improved technical support and third-party integrations. ### Is G2 Marketing Solutions or IDC better for small businesses? Apollo.io is the top alternative for small businesses, but between G2 Marketing Solutions and IDC, G2 Marketing Solutions is better suited for small-business needs based on reviewer sentiment. - **G2 Marketing Solutions:** Reviewers highlight ease of use, intuitive setup, and integrations that support small-business workflows. - **IDC:** Reviewers mention high costs and pricing challenges for small companies, with some positive feedback on ease of setup but less focus on small-business fit. ### Which Buyer Intent Data Providers platform has better integrations? G2 Marketing Solutions is favored for integrations, with more frequent and diverse integration mentions than IDC. - **G2 Marketing Solutions:** Outreach (59 all-time mentions), Slack (29 all-time mentions), and Salesforce are frequently cited as valuable integrations. - **IDC:** Reviewers mention a desire for better integration with third-party platforms, but no specific integrations are cited with significant frequency. ### How do G2 Marketing Solutions and IDC compare on customer support? G2 Marketing Solutions scores higher on Quality of Support (9.2 vs. 8.2), indicating stronger reviewer satisfaction with support compared to IDC. - **G2 Marketing Solutions:** Many reviewers praise responsive and proactive customer success managers, with several citing excellent support experiences and high satisfaction scores. - **IDC:** Reviewers appreciate knowledgeable analysts and helpful support for non-technical issues, but note slower response times and a need for improved technical support. ### Which is easier to implement, G2 Marketing Solutions or IDC? G2 Marketing Solutions and IDC are at parity on Ease of Setup, both scoring 9.0 or above where rated, with reviewers describing straightforward implementation for both platforms. - **G2 Marketing Solutions:** Reviewers frequently describe the setup process as intuitive and easy, with scores of 6.0 to 7.0 out of 7.0 in recent reviews. - **IDC:** Reviewers note that setup is easy and user-friendly, with a 7.0 out of 7.0 score in recent feedback, though some mention a need for training for advanced features.