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Compare Funnel and Zapier 
Featured Products
At a Glance
Market Segments
Small-Business (50.3% of reviews)
Small-Business (70.4% of reviews)
Entry-Level Pricing
Starting at $120.00
Free
Funnel
Star Rating
(163)4.5 out of 5
Market Segments
Small-Business (50.3% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $120.00
Free Trial is available
Browse all 3 pricing plansZapier
Star Rating
(1,762)4.5 out of 5
Market Segments
Small-Business (70.4% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 5 pricing plansFunnel vs Zapier
When assessing the two solutions, reviewers found Zapier easier to use. However, Funnel is easier to set up and administer. Reviewers also preferred doing business with Funnel overall.
- Reviewers felt that Zapier meets the needs of their business better than Funnel.
- When comparing quality of ongoing product support, reviewers felt that Funnel is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Zapier over Funnel.
Pricing
Entry-Level Pricing
Funnel
Starter
Starting at $120.00
Begin your journey to data-driven marketing with our Starter Plan.
- 500 flexpoints included (additional flexpoints can be purchased)
- Connect to our 121 most popular data sources
- Send data to Looker Studio, Google Sheets, Microsoft Excel, or use built-in Funnel dashboards
Zapier
Free
Free
For individuals starting out with automation.
- 1-to-1 automations
- Unlimited Zaps (Zap = automated workflow)
- Visual editor
Free Trial
Funnel
Free Trial is available
Zapier
Free Trial is available
Ratings
Meets Requirements
8.8
140
9.0
1,478
Ease of Use
8.5
143
8.6
1,507
Ease of Setup
8.8
102
8.6
994
Ease of Admin
8.9
95
8.8
718
Quality of Support
9.1
137
8.3
1,232
Has the product been a good partner in doing business?
9.1
94
8.8
671
Product Direction (% positive)
8.7
141
8.9
1,439
Features by Category
Metrics
9.0
70
Not enough data
8.9
68
Not enough data
8.4
46
Not enough data
8.9
45
Not enough data
8.6
44
Not enough data
8.5
56
Not enough data
8.8
56
Not enough data
9.1
71
Not enough data
9.0
43
Not enough data
Reporting
8.6
48
Not enough data
8.8
43
Not enough data
8.7
62
Not enough data
8.7
52
Not enough data
8.2
40
Not enough data
8.1
55
Not enough data
9.2
69
Not enough data
Other
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.9
73
Not enough data
8.9
59
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.9
71
Not enough data
Feature Not Available
Not enough data
9.1
75
Not enough data
8.9
74
Not enough data
Management
8.3
20
Not enough data
7.0
18
Not enough data
Functionality
8.8
19
Not enough data
8.5
20
Not enough data
8.8
20
Not enough data
8.8
20
Not enough data
8.6
20
Not enough data
Development
Not enough data
9.0
640
Not enough data
8.3
351
|
Verified
Not enough data
9.0
371
|
Verified
Not enough data
9.1
376
|
Verified
Not enough data
8.5
354
|
Verified
Not enough data
8.7
337
Not enough data
8.0
314
Management
Not enough data
8.7
354
|
Verified
Not enough data
8.5
344
|
Verified
Not enough data
8.6
345
|
Verified
Not enough data
8.6
340
|
Verified
Not enough data
8.3
320
Security
Not enough data
8.7
326
|
Verified
Not enough data
8.8
329
|
Verified
Not enough data
8.7
321
|
Verified
Integration Options
Not enough data
8.7
319
|
Verified
Not enough data
8.4
313
|
Verified
Not enough data
8.0
305
|
Verified
Not enough data
8.0
291
|
Verified
Deployment
Not enough data
8.1
288
Not enough data
8.6
296
Customization - AI Agent Builders
Not enough data
8.6
37
Not enough data
8.5
37
Not enough data
8.1
37
Functionality - AI Agent Builders
Not enough data
8.4
37
Not enough data
8.2
37
Not enough data
8.2
36
Not enough data
7.9
36
Data and Analytics - AI Agent Builders
Not enough data
7.8
37
Not enough data
7.6
35
Not enough data
8.0
33
Integration - AI Agent Builders
Not enough data
8.9
39
Not enough data
8.6
37
Not enough data
8.7
35
Not enough data
8.6
37
Workflow Design & Integration - AI Orchestration
Not enough data
8.4
24
Not enough data
9.2
24
Not enough data
8.3
25
Not enough data
8.8
24
Not enough data
8.0
23
Not enough data
8.3
24
Performance Optimization & Analytics - AI Orchestration
Not enough data
7.2
23
Not enough data
7.0
23
Not enough data
7.5
23
Not enough data
7.0
23
Not enough data
7.1
23
Not enough data
7.3
22
Governance & Compliance Controls - AI Orchestration
Not enough data
7.3
22
Not enough data
7.2
22
Not enough data
7.6
22
Not enough data
7.3
21
Not enough data
7.3
22
Agentic AI - Productivity Bots
Not enough data
8.2
97
Not enough data
8.6
96
Not enough data
7.5
87
Not enough data
7.5
88
Marketing Operations
8.3
76
|
Verified
Not enough data
8.9
85
|
Verified
Not enough data
7.7
43
Not enough data
8.4
74
|
Verified
Not enough data
8.0
46
|
Verified
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.4
80
|
Verified
Not enough data
8.7
83
|
Verified
Not enough data
8.2
68
|
Verified
Not enough data
8.9
83
|
Verified
Not enough data
7.8
41
Not enough data
7.6
41
|
Verified
Not enough data
Agentic AI - Marketing Analytics
7.5
6
Not enough data
6.9
6
Not enough data
6.7
6
Not enough data
Categories
Categories
Shared Categories
Funnel and Zapier share no categories
Unique Categories
Zapier is categorized as Productivity Bots, iPaaS, API Marketplace, AI Agent Builders, and AI Orchestration
Reviews
Reviewers' Company Size
Funnel
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Zapier
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
42.5%
Retail
6.3%
Information Technology and Services
6.3%
Internet
4.4%
Consumer Goods
3.1%
Other
37.5%
Marketing and Advertising
17.4%
Information Technology and Services
10.1%
Computer Software
9.5%
Real Estate
3.9%
Internet
3.9%
Other
55.1%
Discussions
Which advertising platforms does Funnel support?
1 Comment
JL
Hi there and thank you for your question. As stated in the title, Funnel supports all, and I mean all, advertising platforms. So no matter what ad platform...Read more
Can I see data retroactively in Funnel?
1 Comment
GJ
Yes. Data is backfilled (depending on the source) once you connect up a data source. For example, Google Ads data goes back to up to 2 years in the past when...Read more
What is the best way to implement this system in a small business?
3 Comments
G2
The implementation of this tool would not be tough. We took around 2 weeks to automate using Zapier.
Read more
What is Zapier used for?
3 Comments
SB
Zapier is the information superhighway for your data. It has become the productivity tool of choice for small to large businesses. Connecting your current...Read more
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