Compare Funnel and Workato 
At a Glance
Market Segments
Small-Business (50.6% of reviews)
Mid-Market (44.8% of reviews)
Entry-Level Pricing
Starting at $400.00
Free 50000 Credits
Funnel
Star Rating
(165)4.5 out of 5
Market Segments
Small-Business (50.6% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $400.00
Free Trial is available
Browse all 3 pricing plansWorkato
Star Rating
(752)4.7 out of 5
Market Segments
Mid-Market (44.8% of reviews)
Pros & Cons
Entry-Level Pricing
Free 50000 Credits
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Funnel excels in user-friendliness, with many users appreciating its ability to easily pull data from various platforms. One user mentioned, "Been using it for close to 8 years, I love that it's user friendly and is able to easily pull data from all our major platforms."
- Users say that Workato stands out for its intuitive design, making it accessible for both technical and non-technical users. Reviewers highlighted the "Recipe" approach, which simplifies complex workflows into easy-to-follow visual maps, enhancing overall usability.
- According to verified reviews, Funnel offers excellent customer support, with users noting its stability and responsiveness. One user stated, "This software offers excellent support across various platforms," indicating a strong commitment to customer service.
- Reviewers mention that Workato's extensive library of over 1,000 pre-built connectors significantly enhances its functionality, allowing users to integrate with popular tools like Salesforce and Slack effortlessly, which is a major advantage for automation tasks.
- G2 reviewers highlight that while Funnel has a solid performance in reporting and extraction, it may not meet the complex automation needs of larger businesses as effectively as Workato, which is praised for its ability to handle intricate tasks with ease.
- Users report that both products have their strengths, but Workato's higher overall satisfaction ratings and recent positive feedback suggest it may be a better fit for mid-market companies looking for robust automation solutions, while Funnel is favored by small businesses for its straightforward approach.
Pricing
Entry-Level Pricing
Funnel
Starter
Starting at $400.00
Begin your journey to data-driven marketing with our Starter Plan.
- 500 flexpoints included (additional flexpoints can be purchased)
- Connect to our 121 most popular data sources
- Send data to Looker Studio, Google Sheets, Microsoft Excel, or use built-in Funnel dashboards
Workato
Free
Free
50000 Credits
Best for getting started and building your first AI-powered workflows
- Enterprise MCP & AI agents
- Workflow orchestration
- API management
Free Trial
Funnel
Free Trial is available
Workato
Free Trial is available
Ratings
Meets Requirements
8.8
141
9.0
600
Ease of Use
8.5
144
8.9
610
Ease of Setup
8.8
103
8.8
481
Ease of Admin
8.9
95
9.0
370
Quality of Support
9.1
138
9.2
586
Has the product been a good partner in doing business?
9.1
94
9.4
367
Product Direction (% positive)
8.7
142
9.5
585
Features by Category
Metrics
9.0
70
Not enough data
8.9
68
Not enough data
8.4
46
Not enough data
8.9
45
Not enough data
8.6
44
Not enough data
8.5
56
Not enough data
8.8
56
Not enough data
9.1
71
Not enough data
9.0
43
Not enough data
Reporting
8.6
48
Not enough data
8.8
43
Not enough data
8.7
62
Not enough data
8.7
52
Not enough data
8.2
40
Not enough data
8.1
55
Not enough data
9.2
69
Not enough data
Other
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.9
73
Not enough data
8.9
59
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.9
71
Not enough data
Feature Not Available
Not enough data
9.1
75
Not enough data
8.9
74
Not enough data
Management
8.3
20
7.8
116
7.0
18
8.3
123
Functionality
8.8
19
8.8
130
8.5
20
8.7
133
8.8
20
8.9
130
8.8
20
9.2
142
8.6
20
9.0
131
Management
Not enough data
8.1
24
Not enough data
8.8
24
Not enough data
9.0
24
Not enough data
8.7
25
Solution Provision
Not enough data
8.3
25
Not enough data
7.5
25
Not enough data
8.3
23
Development
Not enough data
9.4
31
Not enough data
9.3
30
Not enough data
9.7
31
Not enough data
9.3
30
Collaboration
Not enough data
8.9
29
Not enough data
8.9
30
Not enough data
9.3
29
Development
Not enough data
9.1
274
Not enough data
8.4
175
|
Verified
Not enough data
9.0
205
|
Verified
Not enough data
8.8
216
|
Verified
Not enough data
8.5
195
|
Verified
Not enough data
9.1
191
Not enough data
8.6
164
Management
Not enough data
8.7
194
|
Verified
Not enough data
8.8
186
|
Verified
Not enough data
8.9
194
|
Verified
Not enough data
8.7
190
|
Verified
Not enough data
8.8
165
Security
Not enough data
8.8
170
|
Verified
Not enough data
8.9
177
|
Verified
Not enough data
9.0
173
|
Verified
Integration Options
Not enough data
8.7
164
|
Verified
Not enough data
8.6
164
|
Verified
Not enough data
8.1
158
|
Verified
Not enough data
7.9
143
|
Verified
Deployment
Not enough data
8.7
159
Not enough data
9.0
169
Conversational Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Support Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Data
Not enough data
9.2
106
Development
Not enough data
9.1
113
Not enough data
8.9
108
Security
Not enough data
9.1
107
Not enough data
8.9
104
Management
Not enough data
8.9
103
Not enough data
8.6
94
Not enough data
9.2
103
Not enough data
9.1
89
Not enough data
8.8
92
Not enough data
8.9
92
Application Integration
Not enough data
9.0
88
Not enough data
9.2
91
Not enough data
9.5
91
Not enough data
9.2
90
Data Management
Not enough data
9.2
11
Not enough data
8.6
11
Not enough data
9.1
11
Not enough data
9.2
11
Not enough data
8.0
10
Functionality
Not enough data
9.0
10
Not enough data
9.9
12
Not enough data
9.7
12
Not enough data
9.5
11
Not enough data
9.2
11
Not enough data
9.2
10
Not enough data
8.7
10
Security
Not enough data
9.0
10
Not enough data
9.2
10
Generative AI
Not enough data
8.0
10
Functionality
Not enough data
8.6
12
Not enough data
9.2
12
Not enough data
9.0
12
Governance
Not enough data
8.9
12
Not enough data
9.0
12
Not enough data
9.0
12
Scalability and Performance - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Cost and Efficiency - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration and Extensibility - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security and Compliance - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Usability and Support - Generative AI Infrastructure
Not enough data
10.0
5
Not enough data
Not enough data
Functionality - Process Orchestration
Not enough data
8.4
53
Not enough data
8.9
55
Not enough data
9.3
64
Not enough data
9.4
59
Not enough data
9.0
51
Integration & Adaptability - Process Orchestration
Not enough data
9.3
55
Not enough data
9.2
54
Not enough data
8.9
58
Not enough data
8.8
56
Not enough data
8.7
53
Not enough data
8.7
51
Not enough data
8.9
51
Not enough data
8.9
51
Customization - AI Agent Builders
Not enough data
8.9
12
Not enough data
8.9
12
Not enough data
9.2
10
Functionality - AI Agent Builders
Not enough data
8.9
11
Not enough data
8.8
11
Not enough data
8.9
11
Not enough data
8.6
12
Data and Analytics - AI Agent Builders
Not enough data
9.3
9
Not enough data
9.4
9
Not enough data
8.9
9
Integration - AI Agent Builders
Not enough data
9.0
12
Not enough data
9.3
9
Not enough data
9.3
10
Not enough data
9.3
12
Workflow Design & Integration - AI Orchestration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Performance Optimization & Analytics - AI Orchestration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Governance & Compliance Controls - AI Orchestration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Productivity Bots
Not enough data
9.4
8
Not enough data
9.2
6
Not enough data
8.3
6
Not enough data
8.9
6
Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
8.3
76
|
Verified
Not enough data
9.0
86
|
Verified
Not enough data
7.7
43
Not enough data
8.4
74
|
Verified
Not enough data
8.0
46
|
Verified
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.5
81
|
Verified
Not enough data
8.7
83
|
Verified
Not enough data
8.2
68
|
Verified
Not enough data
8.9
84
|
Verified
Not enough data
7.8
41
Not enough data
7.6
41
|
Verified
Not enough data
Agentic AI - Marketing Analytics
7.5
6
Not enough data
6.9
6
Not enough data
6.7
6
Not enough data
API Construction
Not enough data
8.8
182
Not enough data
8.9
177
Not enough data
8.9
176
Not enough data
9.0
186
API Management
Not enough data
8.7
164
Not enough data
8.4
183
Not enough data
8.7
183
Not enough data
Feature Not Available
Not enough data
8.5
163
Data Integration
Not enough data
9.3
198
Not enough data
8.8
186
Not enough data
8.5
166
Categories
Categories
Shared Categories
Funnel and Workato are categorized as ETL Tools
Unique Categories
Funnel is categorized as Marketing Analytics and Digital Analytics
Workato is categorized as API Development, Embedded Integration Platforms, Reverse ETL, Data Replication, API Management, AI Agent Builders, API Generation, Big Data Integration Platforms, iPaaS, Process Orchestration, Conversational Support, Generative AI Infrastructure, Productivity Bots, and AI Orchestration
Reviews
Reviewers' Company Size
Funnel
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Workato
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
42.2%
Retail
6.2%
Information Technology and Services
6.2%
Internet
4.3%
Consumer Goods
3.1%
Other
37.9%
Computer Software
22.9%
Information Technology and Services
20.0%
Financial Services
5.4%
Retail
3.7%
Construction
2.9%
Other
45.1%
Discussions
What do you like most about Funnel for data collection, and what improvements could be made?
1 Comment
MM
I'm currently utilizing the free version of Funnel.io for visualizing Meta Ads within Looker Studio, and I'm satisfied with it. I don't require any further...Read more
Can I see data retroactively in Funnel?
1 Comment
Official Response from Funnel
Yes. Because Funnel pulls down data from your advertising platforms and Google Analytics account we can report as far back as you have data in these...Read more
What is a Workato recipe?
3 Comments
TJ
It's their word for a workflow. Basically a set of actions following a trigger. Read more
Other knowledge base I can refer to if I want to start understanding complex workflows?
2 Comments
AM
I would look at their Community Recipes library - thousands of recipe examples of different levels of complexity.Read more
Do you integrate with Slack?
2 Comments
Official Response from Workato
Absolutely! Workbot is a chatbot we built for Slack to enhance your team's productivity and collaboration. Use Workbot across multiple teams in your company...Read more
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