# Funnel vs Voluum Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Funnel excels in user-friendliness, with many praising its intuitive interface for data transformation and reporting on media campaigns. Users appreciate the ability to review performance across multiple marketing channels in one place, making it easier to analyze data without jumping between platforms.
- **Users say** that Voluum provides exceptional customer support, with recent feedback highlighting the helpfulness of onboarding assistance. One user noted that their onboarding representative was thorough in demonstrating various features, which contributed to a smoother start with the platform.
- **Reviewers mention** that Funnel's implementation process is notably quick and straightforward, with many users expressing satisfaction with how easily they can pull data from major platforms. This ease of setup is a significant advantage for teams looking to get up and running without extensive delays.
- **According to verified reviews** , Voluum shines in its ability to manage and optimize marketing campaigns across multiple traffic sources. Users have found its drill-down feature particularly useful for identifying profitable areas, although some have suggested that faster report loading times could further enhance the experience.
- **G2 reviewers highlight** that Funnel's robust data collection capabilities are a standout feature, with users noting its effectiveness in gathering insights from various marketing channels. This functionality is crucial for businesses looking to make data-driven decisions based on comprehensive analytics.
- **Users report** that while Voluum has a strong focus on campaign insights, it faces challenges in areas like multi-user access and reporting features compared to Funnel. Reviewers have pointed out that Funnel offers better support for collaborative work, making it a more suitable choice for teams that require shared access to data and reports.



| | Funnel | Voluum | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.6 out of 5 | 
| **Total Reviews** | 165 | 149 | 
| **Largest Market Segment** | Small-Business (50.9% of reviews) | Small-Business (82.9% of reviews) | 
| **Entry Level Price** | Starting at $400.00 | $349.00 1 NA Per Month | 

---
## Top Pros & Cons

### Funnel

Pros:
- Ease of Use (5 reviews)
- Integrations (5 reviews)

Cons:
- Learning Curve (3 reviews)
- Expensive (2 reviews)

### Voluum

Pros:
- Customer Support (33 reviews)
- Helpful (20 reviews)

Cons:
- Difficult Learning (13 reviews)
- Expensive (9 reviews)

---
## Ratings Comparison
| Rating | Funnel | Voluum | 
|---|---|---|
  | **Meets Requirements** | 8.8 (142 reviews) | 8.8 (87 reviews) | 
  | **Ease of Use** | 8.5 (145 reviews) | 8.4 (89 reviews) | 
  | **Ease of Setup** | 8.8 (104 reviews) | 7.9 (51 reviews) | 
  | **Ease of Admin** | 8.9 (95 reviews) | 9.1 (48 reviews) | 
  | **Quality of Support** | 9.1 (139 reviews) | 9.0 (87 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.1 (94 reviews) | 9.2 (48 reviews) | 
  | **Product Direction (% positive)** | 8.7 (143 reviews) | 8.4 (75 reviews) | 

---
## Pricing

### Funnel

#### Entry-Level Pricing

Plan: Starter

Price: Starting at $400.00

Description: Begin your journey to data-driven marketing with our Starter Plan.


Key Features:
- 500 flexpoints included (additional flexpoints can be purchased)
- Connect to our 121 most popular data sources
- Send data to Looker Studio, Google Sheets, Microsoft Excel, or use built-in Funnel dashboards

[Browse all 3 editions](https://www.g2.com/products/funnel/pricing)

#### Free Trial

Yes

### Voluum

#### Entry-Level Pricing

Plan: Scale

Price: $349.00 1 NA Per Month

Description: 1-hour onboarding call + chat support
12 Months of Data Retention5 Custom Domains & 1 Dedicated Domain 
Up to 6,000,000 events

Key Features:
- Auto-rules & API Integrations (free up to 1k ad spend) Traffic Distribution AI Rule-based Traffic Distribution 1 Big Data Reports Anti-Fraud Kit Traffic LogDownload raw data to get the most detailed information about every single visit.

[Browse all 2 editions](https://www.g2.com/products/voluum/pricing)

#### Free Trial

No

---
## Features Comparison By Category

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Funnel** | 8.8/10 | 85 |
| **Voluum** | N/A | N/A |

#### Metrics

| Feature | Funnel | Voluum | 
|---|---|---|
| **Sessions - Digital Analytics** | 9.0 (70 reviews) | Not enough data | 
| **Engagement** | 8.9 (68 reviews) | Not enough data | 
| **Entry and Exit Pages** | 8.4 (46 reviews) | Not enough data | 
| **Standard Event Tracking** | 8.9 (45 reviews) | Not enough data | 
| **Custom Event Tracking** | 8.6 (44 reviews) | Not enough data | 
| **Retention** | 8.5 (56 reviews) | Not enough data | 
| **Return** | 8.8 (56 reviews) | Not enough data | 
| **Conversions** | 9.1 (71 reviews) | Not enough data | 
| **Funnels** | 9.0 (43 reviews) | Not enough data | 

#### Reporting

| Feature | Funnel | Voluum | 
|---|---|---|
| **Real-Time Reporting** | 8.7 (49 reviews) | Not enough data | 
| **Trending** | 8.8 (43 reviews) | Not enough data | 
| **Retroactive Reporting** | 8.7 (62 reviews) | Not enough data | 
| **Segmentation** | 8.7 (52 reviews) | Not enough data | 
| **Mobile Reporting** | 8.2 (40 reviews) | Not enough data | 
| **Unification Across Devices** | 8.1 (55 reviews) | Not enough data | 
| **Custom Reports and Dashboards** | 9.2 (70 reviews) | Not enough data | 

#### Other

| Feature | Funnel | Voluum | 
|---|---|---|
| **User Data** | Feature Not Available | Not enough data | 
| **Site Search Reporting** | Feature Not Available | Not enough data | 
| **Load Time Monitoring** | Feature Not Available | Not enough data | 
| **Campaign Tracking** | 8.9 (73 reviews) | Not enough data | 
| **E-Commerce** | 8.9 (59 reviews) | Not enough data | 
| **Promotional Messages** | Feature Not Available | Not enough data | 
| **Administration Alerts** | Feature Not Available | Not enough data | 

#### Agentic AI - Digital Analytics

| Feature | Funnel | Voluum | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Administration

| Feature | Funnel | Voluum | 
|---|---|---|
| **API / Integrations** | 8.9 (72 reviews) | Not enough data | 
| **QA Testing** | Feature Not Available | Not enough data | 
| **Performance and Reliability** | 9.1 (75 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.9 (75 reviews) | Not enough data | 

### ETL Tools

| Product | Score | Reviews |
|---|---|---|
| **Funnel** | 8.4/10 | 24 |
| **Voluum** | N/A | N/A |

#### Management

| Feature | Funnel | Voluum | 
|---|---|---|
| **Reporting** | 8.3 (20 reviews) | Not enough data | 
| **Auditing** | 7.0 (18 reviews) | Not enough data | 

#### Functionality

| Feature | Funnel | Voluum | 
|---|---|---|
| **Extraction** | 8.8 (19 reviews) | Not enough data | 
| **Transformation** | 8.5 (20 reviews) | Not enough data | 
| **Loading** | 8.8 (20 reviews) | Not enough data | 
| **Automation** | 8.8 (20 reviews) | Not enough data | 
| **Scalability** | 8.6 (20 reviews) | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Funnel** | 8.0/10 | 99 |
| **Voluum** | 5.7/10 | 7 |

#### Marketing Operations

| Feature | Funnel | Voluum | 
|---|---|---|
| **ROI Tracking** | 8.3 (76 reviews) ✓ Verified | 6.3 (5 reviews) | 
| **Data Collection** | 9.0 (87 reviews) ✓ Verified | 6.0 (5 reviews) | 
| **Customer Insights** | 7.7 (43 reviews) | 5.0 (5 reviews) | 
| **Multi-User Access** | 8.4 (75 reviews) ✓ Verified | 4.3 (5 reviews) | 
| **Spend Management** | 8.1 (47 reviews) ✓ Verified | Not enough data | 
| **White Label** | Feature Not Available | Not enough data | 

#### Campaign Activity

| Feature | Funnel | Voluum | 
|---|---|---|
| **Campaign Insights** | 8.5 (81 reviews) ✓ Verified | 6.3 (5 reviews) | 
| **Reports and Dashboards** | 8.7 (84 reviews) ✓ Verified | 6.3 (5 reviews) | 
| **Campaign Stickiness** | 8.2 (68 reviews) ✓ Verified | Not enough data | 
| **Multichannel Tracking** | 8.9 (84 reviews) ✓ Verified | Not enough data | 
| **Brand Optimization** | 7.8 (41 reviews) | Not enough data | 
| **Predictive Analytics** | 7.6 (41 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Marketing Analytics

| Feature | Funnel | Voluum | 
|---|---|---|
| **Autonomous Task Execution** | 7.5 (6 reviews) | Not enough data | 
| **Cross-system Integration** | 6.9 (6 reviews) | Not enough data | 
| **Proactive Assistance** | 6.9 (7 reviews) | Not enough data | 

---
## Categories
**Shared Categories (1):** [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics)

**Unique to Funnel (2):** [ETL Tools](https://www.g2.com/categories/etl-tools), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)



---
## Reviewer Demographics

### By Company Size

| Segment | Funnel | Voluum | 
|---|---|---|
| **Small-Business** | 50.9% | 82.9% | 
| **Mid-Market** | 43.5% | 15.0% | 
| **Enterprise** | 5.6% | 2.1% | 

### By Industry

#### Funnel

- **Marketing and Advertising:** 42.6%
- **Retail:** 6.2%
- **Information Technology and Services:** 6.2%
- **Internet:** 4.3%
- **Consumer Goods:** 3.1%
- **Apparel & Fashion:** 2.5%
- **Financial Services:** 1.9%
- **Real Estate:** 1.9%
- **Food & Beverages:** 1.9%
- **Pharmaceuticals:** 1.9%
- **Other:** 27.8%

#### Voluum

- **Marketing and Advertising:** 64.3%
- **Online Media:** 5.0%
- **Gambling & Casinos:** 5.0%
- **Health, Wellness and Fitness:** 4.3%
- **Entertainment:** 3.6%
- **Internet:** 2.9%
- **Computer Software:** 1.4%
- **Consumer Services:** 1.4%
- **Information Technology and Services:** 1.4%
- **Accounting:** 0.7%
- **Other:** 10.0%

---
## Alternatives

### Alternatives to Funnel

- [Supermetrics](https://www.g2.com/products/supermetrics/reviews) — 4.4/5 stars (823 reviews)
- [Adverity](https://www.g2.com/products/adverity/reviews) — 4.4/5 stars (268 reviews)
- [Improvado](https://www.g2.com/products/improvado-improvado/reviews) — 4.4/5 stars (80 reviews)
- [TapClicks](https://www.g2.com/products/tapclicks/reviews) — 4.3/5 stars (336 reviews)
- [Looker](https://www.g2.com/products/looker/reviews) — 4.4/5 stars (1643 reviews)
- [NinjaCat](https://www.g2.com/products/ninjacat/reviews) — 4.2/5 stars (316 reviews)
- [Fivetran](https://www.g2.com/products/fivetran/reviews) — 4.3/5 stars (795 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14766 reviews)
- [Windsor.ai](https://www.g2.com/products/windsor-ai/reviews) — 4.5/5 stars (86 reviews)
- [Dataslayer.ai](https://www.g2.com/products/dataslayer-ai/reviews) — 4.8/5 stars (307 reviews)

### Alternatives to Voluum

- [RedTrack.io](https://www.g2.com/products/redtrack-io/reviews) — 4.4/5 stars (35 reviews)
- [impact.com](https://www.g2.com/products/impact-com/reviews) — 4.4/5 stars (2217 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14766 reviews)
- [Supermetrics](https://www.g2.com/products/supermetrics/reviews) — 4.4/5 stars (823 reviews)
- [Looker](https://www.g2.com/products/looker/reviews) — 4.4/5 stars (1643 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1354 reviews)
- [CleverTap](https://www.g2.com/products/clevertap/reviews) — 4.6/5 stars (654 reviews)
- [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) — 4.4/5 stars (5422 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4469 reviews)
- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.5/5 stars (3872 reviews)

---
## Top Discussions

### Funnel

- Title: [What do you like most about Funnel for data collection, and what improvements could be made?](https://www.g2.com/discussions/what-do-you-like-most-about-funnel-for-data-collection-and-what-improvements-could-be-made) — 1 comment, 1 upvote
  > **Top comment:** "I'm currently utilizing the free version of Funnel.io for visualizing Meta Ads within Looker Studio, and I'm satisfied with it. I don't require any further..."
- Title: [What is a funnel builder?](https://www.g2.com/discussions/what-is-a-funnel-builder) — 1 comment
  > **Top comment:** "Haven't heard of it"
- Title: [Can I see data retroactively in Funnel?](https://www.g2.com/discussions/3680-retroactive-data) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Yes. Because Funnel pulls down data from your advertising platforms and Google Analytics account we can report as far back as you have data in these..."
- Title: [Which advertising platforms does Funnel support?](https://www.g2.com/discussions/3676-advertising-platforms) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Funnel supports Google Analytics. We pull down data from your Google Analytics account and match it up with you advertising data so you can measure your..."

### Voluum

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/funnel-vs-voluum)