Compare Funnel and Tray.ai 
At a Glance
Market Segments
Small-Business (50.6% of reviews)
Mid-Market (54.9% of reviews)
Entry-Level Pricing
Starting at $400.00
Contact Us Per Month
Funnel
Star Rating
(165)4.5 out of 5
Market Segments
Small-Business (50.6% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $400.00
Free Trial is available
Browse all 3 pricing plansTray.ai
Star Rating
(158)4.5 out of 5
Market Segments
Mid-Market (54.9% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us Per Month
Browse all 2 pricing plansFunnel vs Tray.ai
When assessing the two solutions, reviewers found Funnel easier to use and set up. Reviewers also felt that Funnel was easier to do business with overall. However, reviewers felt that administration of both products was equally easy.
- Funnel and Tray.ai both meet the requirements of our reviewers at a comparable rate.
- When comparing quality of ongoing product support, reviewers felt that Funnel is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Tray.ai over Funnel.
Pricing
Entry-Level Pricing
Funnel
Starter
Starting at $400.00
Begin your journey to data-driven marketing with our Starter Plan.
- 500 flexpoints included (additional flexpoints can be purchased)
- Connect to our 121 most popular data sources
- Send data to Looker Studio, Google Sheets, Microsoft Excel, or use built-in Funnel dashboards
Tray.ai
Tray.io Embedded
Contact Us
Per Month
Integrate at scale
- All of the benefits
- Multi-region support
- Advanced on-premise connectivity
Free Trial
Funnel
Free Trial is available
Tray.ai
Free Trial is available
Ratings
Meets Requirements
8.8
141
8.8
124
Ease of Use
8.5
144
8.2
123
Ease of Setup
8.8
103
8.4
75
Ease of Admin
8.9
95
8.9
71
Quality of Support
9.1
138
8.8
116
Has the product been a good partner in doing business?
9.1
94
9.0
69
Product Direction (% positive)
8.7
142
9.1
112
Features by Category
Metrics
9.0
70
Not enough data
8.9
68
Not enough data
8.4
46
Not enough data
8.9
45
Not enough data
8.6
44
Not enough data
8.5
56
Not enough data
8.8
56
Not enough data
9.1
71
Not enough data
9.0
43
Not enough data
Reporting
8.6
48
Not enough data
8.8
43
Not enough data
8.7
62
Not enough data
8.7
52
Not enough data
8.2
40
Not enough data
8.1
55
Not enough data
9.2
69
Not enough data
Other
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.9
73
Not enough data
8.9
59
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.9
71
Not enough data
Feature Not Available
Not enough data
9.1
75
Not enough data
8.9
74
Not enough data
Data
Not enough data
8.3
13
Not enough data
9.2
12
Not enough data
9.5
13
Not enough data
8.6
12
Analytics
Not enough data
8.6
7
Management
8.3
20
6.2
14
7.0
18
6.5
16
Functionality
8.8
19
8.6
21
8.5
20
8.6
22
8.8
20
8.4
20
8.8
20
9.5
22
8.6
20
8.6
22
Development
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Collaboration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Development
Not enough data
9.2
58
Not enough data
8.4
15
|
Verified
Not enough data
8.8
20
|
Verified
Not enough data
8.5
24
|
Verified
Not enough data
8.1
23
|
Verified
Not enough data
9.2
21
Not enough data
7.8
13
Management
Not enough data
8.0
22
|
Verified
Not enough data
8.7
18
|
Verified
Not enough data
8.1
22
|
Verified
Not enough data
8.2
23
|
Verified
Not enough data
7.8
15
Security
Not enough data
7.3
15
|
Verified
Not enough data
7.8
21
|
Verified
Not enough data
6.9
15
|
Verified
Integration Options
Not enough data
9.0
15
|
Verified
Not enough data
8.1
15
|
Verified
Not enough data
7.3
13
|
Verified
Not enough data
7.2
10
|
Verified
Deployment
Not enough data
7.0
11
Not enough data
8.7
15
Data
Not enough data
8.0
18
Development
Not enough data
8.8
18
Not enough data
8.7
17
Security
Not enough data
8.3
18
Not enough data
8.4
16
Management
Not enough data
8.1
18
Not enough data
9.0
14
Not enough data
9.0
16
Not enough data
8.1
8
Not enough data
7.7
8
Not enough data
7.9
7
Application Integration
Not enough data
8.0
5
Not enough data
8.0
10
Not enough data
8.9
9
Not enough data
8.5
9
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Support
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customization - AI Agent Builders
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality - AI Agent Builders
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data and Analytics - AI Agent Builders
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration - AI Agent Builders
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
8.3
76
|
Verified
Not enough data
9.0
86
|
Verified
Not enough data
7.7
43
Not enough data
8.4
74
|
Verified
Not enough data
8.0
46
|
Verified
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.5
81
|
Verified
Not enough data
8.7
83
|
Verified
Not enough data
8.2
68
|
Verified
Not enough data
8.9
84
|
Verified
Not enough data
7.8
41
Not enough data
7.6
41
|
Verified
Not enough data
Agentic AI - Marketing Analytics
7.5
6
Not enough data
6.9
6
Not enough data
6.7
6
Not enough data
API Construction
Not enough data
8.5
35
Not enough data
8.1
26
Not enough data
8.8
31
Not enough data
8.7
35
API Management
Not enough data
7.4
22
Not enough data
7.2
30
Not enough data
7.8
29
Not enough data
7.6
17
Not enough data
8.2
21
Data Integration
Not enough data
8.8
35
Not enough data
8.6
31
Not enough data
8.7
26
Building Reports
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Funnel and Tray.ai are categorized as ETL Tools
Unique Categories
Funnel is categorized as Marketing Analytics and Digital Analytics
Tray.ai is categorized as Unified APIs, Embedded Integration Platforms, API Development, iPaaS, Event Stream Processing, API Management, and AI Agent Builders
Reviews
Reviewers' Company Size
Funnel
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Tray.ai
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
42.2%
Retail
6.2%
Information Technology and Services
6.2%
Internet
4.3%
Consumer Goods
3.1%
Other
37.9%
Computer Software
30.7%
Information Technology and Services
16.3%
Marketing and Advertising
8.5%
Internet
4.6%
Education Management
3.3%
Other
36.6%
Discussions
What do you like most about Funnel for data collection, and what improvements could be made?
1 Comment
MM
I'm currently utilizing the free version of Funnel.io for visualizing Meta Ads within Looker Studio, and I'm satisfied with it. I don't require any further...Read more
Can I see data retroactively in Funnel?
1 Comment
Official Response from Funnel
Yes. Because Funnel pulls down data from your advertising platforms and Google Analytics account we can report as far back as you have data in these...Read more
Support?
2 Comments
Official Response from Tray.ai
Absolutely. We like talking with you to help you get started, coach, or co-build your dream integration. We'll pick-up your call, web-chat, email or smoke...Read more
What is Tray io?
1 Comment
NF
Hi there! Tray.io is a low-code integration and automation platform that's used to connect SaaS systems together when out of the box integration is not...Read more
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