# Funnel, TapClicks vs Improvado Comparison

| | Funnel | TapClicks | Improvado | 
|---|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.3 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 165 | 336 | 80 | 
| **Largest Market Segment** | Small-Business (50.9% of reviews) | Small-Business (61.5% of reviews) | Mid-Market (47.4% of reviews) | 
| **Entry Level Price** | Starting at $400.00 | Free 5 Clients | Contact Us 200 Million Data Rows Per Year | 

---
## Top Pros & Cons

### Funnel

Pros:
- Ease of Use (5 reviews)
- Integrations (5 reviews)

Cons:
- Learning Curve (3 reviews)
- Expensive (2 reviews)

### TapClicks

Pros:
- Ease of Use (4 reviews)
- Analytics (3 reviews)

Cons:
- Connection Issues (1 reviews)
- Data Inconsistency (1 reviews)

### Improvado

Pros:
- Customer Support (3 reviews)
- Helpful (3 reviews)

Cons:
- Learning Curve (2 reviews)
- API Limitations (1 reviews)

---
## Ratings Comparison
| Rating | Funnel | TapClicks | Improvado | 
|---|---|---|---|
  | **Meets Requirements** | 8.8 (142 reviews) | 8.5 (255 reviews) | 8.5 (73 reviews) | 
  | **Ease of Use** | 8.5 (145 reviews) | 8.5 (256 reviews) | 8.1 (73 reviews) | 
  | **Ease of Setup** | 8.8 (104 reviews) | 7.7 (175 reviews) | 7.7 (49 reviews) | 
  | **Ease of Admin** | 8.9 (95 reviews) | 8.5 (168 reviews) | 8.3 (43 reviews) | 
  | **Quality of Support** | 9.1 (139 reviews) | 8.7 (240 reviews) | 9.0 (73 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.1 (94 reviews) | 9.1 (163 reviews) | 9.4 (44 reviews) | 
  | **Product Direction (% positive)** | 8.7 (143 reviews) | 8.8 (239 reviews) | 9.5 (67 reviews) | 

---
## Pricing

### Funnel

#### Entry-Level Pricing

Plan: Starter

Price: Starting at $400.00

Description: Begin your journey to data-driven marketing with our Starter Plan.


Key Features:
- 500 flexpoints included (additional flexpoints can be purchased)
- Connect to our 121 most popular data sources
- Send data to Looker Studio, Google Sheets, Microsoft Excel, or use built-in Funnel dashboards

[Browse all 3 editions](https://www.g2.com/products/funnel/pricing)

#### Free Trial

Yes

### TapClicks

#### Entry-Level Pricing

Plan: TapClicks - TapFree

Price: Free 5 Clients

Description: With TapFree, you get access to our marketing data, reporting, and SEO tools, all at zero-cost. Includes up to 5 Client Licenses and Unlimited Users!

Key Features:
- Quickly Build Client Reports
- Automate Report Delivery
- Eliminate Manual Tasks

[Browse all 4 editions](https://www.g2.com/products/tapclicks/pricing)

#### Free Trial

Yes

### Improvado

#### Entry-Level Pricing

Plan: Growth

Price: Contact Us 200 Million Data Rows Per Year

Description: For expanding firms needing deeper insights and reporting

Key Features:
- Unlimited data sources
- Unlimited accounts per data source
- Custom connectors

[Browse all 3 editions](https://www.g2.com/products/improvado-improvado/pricing)

#### Free Trial

No

---
## Features Comparison By Category

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Funnel** | 8.8/10 | 85 |
| **TapClicks** | N/A | N/A |
| **Improvado** | 7.7/10 | 15 |

#### Metrics

| Feature | Funnel | TapClicks | Improvado | 
|---|---|---|---|
| **Sessions - Digital Analytics** | 9.0 (70 reviews) | Not enough data | 7.8 (13 reviews) | 
| **Engagement** | 8.9 (68 reviews) | Not enough data | 8.3 (13 reviews) | 
| **Entry and Exit Pages** | 8.4 (46 reviews) | Not enough data | 7.6 (12 reviews) | 
| **Standard Event Tracking** | 8.9 (45 reviews) | Not enough data | 7.8 (12 reviews) | 
| **Custom Event Tracking** | 8.6 (44 reviews) | Not enough data | 7.9 (12 reviews) | 
| **Retention** | 8.5 (56 reviews) | Not enough data | 7.2 (12 reviews) | 
| **Return** | 8.8 (56 reviews) | Not enough data | 6.9 (12 reviews) | 
| **Conversions** | 9.1 (71 reviews) | Not enough data | 8.6 (12 reviews) | 
| **Funnels** | 9.0 (43 reviews) | Not enough data | 8.3 (13 reviews) | 

#### Reporting

| Feature | Funnel | TapClicks | Improvado | 
|---|---|---|---|
| **Real-Time Reporting** | 8.7 (49 reviews) | Not enough data | 7.4 (14 reviews) | 
| **Trending** | 8.8 (43 reviews) | Not enough data | 7.7 (14 reviews) | 
| **Retroactive Reporting** | 8.7 (62 reviews) | Not enough data | 7.9 (14 reviews) | 
| **Segmentation** | 8.7 (52 reviews) | Not enough data | 7.7 (13 reviews) | 
| **Mobile Reporting** | 8.2 (40 reviews) | Not enough data | 7.1 (13 reviews) | 
| **Unification Across Devices** | 8.1 (55 reviews) | Not enough data | 8.2 (13 reviews) | 
| **Custom Reports and Dashboards** | 9.2 (70 reviews) | Not enough data | 8.3 (14 reviews) | 

#### Other

| Feature | Funnel | TapClicks | Improvado | 
|---|---|---|---|
| **User Data** | Feature Not Available | Not enough data | 7.9 (14 reviews) | 
| **Site Search Reporting** | Feature Not Available | Not enough data | 7.4 (13 reviews) | 
| **Load Time Monitoring** | Feature Not Available | Not enough data | 6.5 (13 reviews) | 
| **Campaign Tracking** | 8.9 (73 reviews) | Not enough data | 8.7 (13 reviews) | 
| **E-Commerce** | 8.9 (59 reviews) | Not enough data | 7.9 (14 reviews) | 
| **Promotional Messages** | Feature Not Available | Not enough data | 7.2 (13 reviews) | 
| **Administration Alerts** | Feature Not Available | Not enough data | 6.8 (14 reviews) | 

#### Agentic AI - Digital Analytics

| Feature | Funnel | TapClicks | Improvado | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

#### Administration

| Feature | Funnel | TapClicks | Improvado | 
|---|---|---|---|
| **API / Integrations** | 8.9 (72 reviews) | Not enough data | 8.3 (14 reviews) | 
| **QA Testing** | Feature Not Available | Not enough data | 7.3 (13 reviews) | 
| **Performance and Reliability** | 9.1 (75 reviews) | Not enough data | 8.2 (14 reviews) | 
| **User, Role, and Access Management** | 8.9 (75 reviews) | Not enough data | 8.0 (14 reviews) | 

### Data Extraction

| Product | Score | Reviews |
|---|---|---|
| **Funnel** | N/A | N/A |
| **TapClicks** | N/A | N/A |
| **Improvado** | 7.0/10 | 17 |

#### Functionality

| Feature | Funnel | TapClicks | Improvado | 
|---|---|---|---|
| **Diverse Extraction Points** | Not enough data | Not enough data | 6.4 (15 reviews) | 
| **Data Structuring** | Not enough data | Not enough data | 7.3 (15 reviews) | 
| **Consolidation** | Not enough data | Not enough data | 7.0 (15 reviews) | 
| **Data Cleaning** | Not enough data | Not enough data | 7.2 (15 reviews) | 
| **Cloud Extraction** | Not enough data | Not enough data | 7.9 (14 reviews) | 
| **Visualization** | Not enough data | Not enough data | 6.8 (15 reviews) | 

#### Diverse Extraction Points

| Feature | Funnel | TapClicks | Improvado | 
|---|---|---|---|
| **Diverse Extraction Points** | Not enough data | Not enough data | 6.4 (15 reviews) | 

### E-Commerce Analytics

| Product | Score | Reviews |
|---|---|---|
| **Funnel** | N/A | N/A |
| **TapClicks** | N/A | N/A |
| **Improvado** | N/A | N/A |

#### Analytics

| Feature | Funnel | TapClicks | Improvado | 
|---|---|---|---|
| **Reports** | Not enough data | Not enough data | Not enough data | 
| **Dashboard** | Not enough data | Not enough data | Not enough data | 
| **Web Analytics** | Not enough data | Not enough data | Not enough data | 
| **Campaign Tracking** | Not enough data | Not enough data | Not enough data | 
| **Customer Demographics** | Not enough data | Not enough data | Not enough data | 
| **Predictive Analytics** | Not enough data | Not enough data | Not enough data | 

#### Administration

| Feature | Funnel | TapClicks | Improvado | 
|---|---|---|---|
| **Data Storage** | Not enough data | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | Not enough data | 

#### Generative AI

| Feature | Funnel | TapClicks | Improvado | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | Not enough data | 

#### Agentic AI - E-Commerce Analytics

| Feature | Funnel | TapClicks | Improvado | 
|---|---|---|---|
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### ETL Tools

| Product | Score | Reviews |
|---|---|---|
| **Funnel** | 8.4/10 | 24 |
| **TapClicks** | N/A | N/A |
| **Improvado** | 7.7/10 | 14 |

#### Management

| Feature | Funnel | TapClicks | Improvado | 
|---|---|---|---|
| **Reporting** | 8.3 (20 reviews) | Not enough data | 6.9 (13 reviews) | 
| **Auditing** | 7.0 (18 reviews) | Not enough data | 7.0 (10 reviews) | 

#### Functionality

| Feature | Funnel | TapClicks | Improvado | 
|---|---|---|---|
| **Extraction** | 8.8 (19 reviews) | Not enough data | 8.5 (13 reviews) | 
| **Transformation** | 8.5 (20 reviews) | Not enough data | 8.6 (13 reviews) | 
| **Loading** | 8.8 (20 reviews) | Not enough data | 7.8 (13 reviews) | 
| **Automation** | 8.8 (20 reviews) | Not enough data | 7.5 (12 reviews) | 
| **Scalability** | 8.6 (20 reviews) | Not enough data | 7.6 (12 reviews) | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Funnel** | 8.0/10 | 99 |
| **TapClicks** | 8.4/10 | 199 |
| **Improvado** | 7.5/10 | 50 |

#### Marketing Operations

| Feature | Funnel | TapClicks | Improvado | 
|---|---|---|---|
| **ROI Tracking** | 8.3 (76 reviews) ✓ Verified | 8.2 (132 reviews) ✓ Verified | 7.6 (38 reviews) ✓ Verified | 
| **Data Collection** | 9.0 (87 reviews) ✓ Verified | 8.7 (167 reviews) ✓ Verified | 8.5 (43 reviews) ✓ Verified | 
| **Customer Insights** | 7.7 (43 reviews) | 8.1 (134 reviews) ✓ Verified | 7.4 (34 reviews) ✓ Verified | 
| **Multi-User Access** | 8.4 (75 reviews) ✓ Verified | 8.8 (155 reviews) ✓ Verified | 8.3 (40 reviews) ✓ Verified | 
| **Spend Management** | 8.1 (47 reviews) ✓ Verified | 8.1 (48 reviews) | 6.9 (16 reviews) | 
| **White Label** | Feature Not Available | 8.3 (20 reviews) | 5.8 (12 reviews) | 

#### Campaign Activity

| Feature | Funnel | TapClicks | Improvado | 
|---|---|---|---|
| **Campaign Insights** | 8.5 (81 reviews) ✓ Verified | 8.6 (170 reviews) ✓ Verified | 8.4 (45 reviews) ✓ Verified | 
| **Reports and Dashboards** | 8.7 (84 reviews) ✓ Verified | 9.1 (183 reviews) ✓ Verified | 8.2 (47 reviews) ✓ Verified | 
| **Campaign Stickiness** | 8.2 (68 reviews) ✓ Verified | 8.1 (115 reviews) ✓ Verified | 7.6 (34 reviews) ✓ Verified | 
| **Multichannel Tracking** | 8.9 (84 reviews) ✓ Verified | 8.8 (151 reviews) ✓ Verified | 8.9 (47 reviews) ✓ Verified | 
| **Brand Optimization** | 7.8 (41 reviews) | 8.2 (118 reviews) ✓ Verified | 7.3 (36 reviews) | 
| **Predictive Analytics** | 7.6 (41 reviews) ✓ Verified | 7.7 (39 reviews) ✓ Verified | 5.4 (13 reviews) | 

#### Agentic AI - Marketing Analytics

| Feature | Funnel | TapClicks | Improvado | 
|---|---|---|---|
| **Autonomous Task Execution** | 7.5 (6 reviews) | Not enough data | Not enough data | 
| **Cross-system Integration** | 6.9 (6 reviews) | Not enough data | Not enough data | 
| **Proactive Assistance** | 6.9 (7 reviews) | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (2):** [ETL Tools](https://www.g2.com/categories/etl-tools), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics)

**Unique to Funnel (1):** [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)

**Unique to TapClicks (1):** [E-Commerce Analytics Software](https://www.g2.com/categories/e-commerce-analytics)

**Unique to Improvado (2):** [Data Extraction Tools](https://www.g2.com/categories/data-extraction-tools), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)


---
## Reviewer Demographics

### By Company Size

| Segment | Funnel | TapClicks | Improvado | 
|---|---|---|---|
| **Small-Business** | 50.9% | 61.5% | 37.2% | 
| **Mid-Market** | 43.5% | 29.0% | 47.4% | 
| **Enterprise** | 5.6% | 9.6% | 15.4% | 

### By Industry

#### Funnel

- **Marketing and Advertising:** 42.6%
- **Retail:** 6.2%
- **Information Technology and Services:** 6.2%
- **Internet:** 4.3%
- **Consumer Goods:** 3.1%
- **Apparel & Fashion:** 2.5%
- **Financial Services:** 1.9%
- **Real Estate:** 1.9%
- **Food & Beverages:** 1.9%
- **Pharmaceuticals:** 1.9%
- **Other:** 27.8%

#### TapClicks

- **Marketing and Advertising:** 72.3%
- **Broadcast Media:** 2.5%
- **Hospitality:** 2.2%
- **Information Technology and Services:** 1.6%
- **Automotive:** 1.3%
- **Education Management:** 1.3%
- **Retail:** 1.3%
- **Internet:** 1.0%
- **Newspapers:** 1.0%
- **Online Media:** 1.0%
- **Other:** 14.6%

#### Improvado

- **Marketing and Advertising:** 57.7%
- **Hospital & Health Care:** 6.4%
- **Retail:** 2.6%
- **Online Media:** 2.6%
- **Entertainment:** 2.6%
- **Medical Practice:** 2.6%
- **Market Research:** 2.6%
- **Food & Beverages:** 2.6%
- **Higher Education:** 2.6%
- **Alternative Medicine:** 1.3%
- **Other:** 16.7%

---
## Alternatives

### Alternatives to Funnel

- [Supermetrics](https://www.g2.com/products/supermetrics/reviews) — 4.4/5 stars (823 reviews)
- [Adverity](https://www.g2.com/products/adverity/reviews) — 4.4/5 stars (268 reviews)
- [Looker](https://www.g2.com/products/looker/reviews) — 4.4/5 stars (1642 reviews)
- [NinjaCat](https://www.g2.com/products/ninjacat/reviews) — 4.2/5 stars (316 reviews)
- [Fivetran](https://www.g2.com/products/fivetran/reviews) — 4.3/5 stars (795 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14750 reviews)
- [Windsor.ai](https://www.g2.com/products/windsor-ai/reviews) — 4.5/5 stars (86 reviews)
- [Dataslayer.ai](https://www.g2.com/products/dataslayer-ai/reviews) — 4.8/5 stars (306 reviews)
- [Singular](https://www.g2.com/products/singular/reviews) — 4.5/5 stars (509 reviews)
- [Domo](https://www.g2.com/products/domo/reviews) — 4.3/5 stars (1005 reviews)

### Alternatives to TapClicks

- [NinjaCat](https://www.g2.com/products/ninjacat/reviews) — 4.2/5 stars (316 reviews)
- [Adverity](https://www.g2.com/products/adverity/reviews) — 4.4/5 stars (268 reviews)
- [Supermetrics](https://www.g2.com/products/supermetrics/reviews) — 4.4/5 stars (823 reviews)
- [Looker](https://www.g2.com/products/looker/reviews) — 4.4/5 stars (1642 reviews)
- [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews) — 4.7/5 stars (447 reviews)
- [Domo](https://www.g2.com/products/domo/reviews) — 4.3/5 stars (1005 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14750 reviews)
- [OWOX](https://www.g2.com/products/owox/reviews) — 4.9/5 stars (296 reviews)
- [Pathmatics by Sensor Tower](https://www.g2.com/products/pathmatics-by-sensor-tower/reviews) — 4.3/5 stars (345 reviews)
- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.5/5 stars (3383 reviews)

### Alternatives to Improvado

- [Adverity](https://www.g2.com/products/adverity/reviews) — 4.4/5 stars (268 reviews)
- [Supermetrics](https://www.g2.com/products/supermetrics/reviews) — 4.4/5 stars (823 reviews)
- [Fivetran](https://www.g2.com/products/fivetran/reviews) — 4.3/5 stars (795 reviews)
- [Looker](https://www.g2.com/products/looker/reviews) — 4.4/5 stars (1642 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14750 reviews)
- [Domo](https://www.g2.com/products/domo/reviews) — 4.3/5 stars (1005 reviews)
- [Dataslayer.ai](https://www.g2.com/products/dataslayer-ai/reviews) — 4.8/5 stars (306 reviews)
- [Singular](https://www.g2.com/products/singular/reviews) — 4.5/5 stars (509 reviews)
- [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews) — 4.7/5 stars (447 reviews)
- [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) — 4.4/5 stars (5420 reviews)

---
## Top Discussions

### Funnel

- Title: [What do you like most about Funnel for data collection, and what improvements could be made?](https://www.g2.com/discussions/what-do-you-like-most-about-funnel-for-data-collection-and-what-improvements-could-be-made) — 1 comment, 1 upvote
  > **Top comment:** "I'm currently utilizing the free version of Funnel.io for visualizing Meta Ads within Looker Studio, and I'm satisfied with it. I don't require any further..."
- Title: [What is a funnel builder?](https://www.g2.com/discussions/what-is-a-funnel-builder) — 1 comment
  > **Top comment:** "Haven't heard of it"
- Title: [Can I see data retroactively in Funnel?](https://www.g2.com/discussions/3680-retroactive-data) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Yes. Because Funnel pulls down data from your advertising platforms and Google Analytics account we can report as far back as you have data in these..."
- Title: [Which advertising platforms does Funnel support?](https://www.g2.com/discussions/3676-advertising-platforms) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Funnel supports Google Analytics. We pull down data from your Google Analytics account and match it up with you advertising data so you can measure your..."

### TapClicks

- Title: [What is TapClicks used for?](https://www.g2.com/discussions/what-is-tapclicks-used-for) — 1 comment *(includes official response)*
  > **Top comment:** "TapClicks is designed as a comprehensive, all-in-one MarTech platform that significantly streamlines the way marketers manage their operations. It's used for..."
- Title: [Are you a truly Unified Marketing Platform?](https://www.g2.com/discussions/more-than-just-a-reporting-automation-platform) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Yes!  TapClicks is a unified marketing platform that can help you automate and streamline many marketing tasks. Here are the 4 parts of our Unified Marketing..."
- Title: [Do you have custom reporting?](https://www.g2.com/discussions/custom-reporting) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Absolutely! Our goal is to tell the most meaningful story, based on the needs of the person receiving the insights. We give you information you can use at..."
- Title: [What integrations do you have?](https://www.g2.com/discussions/integrations-209c0353-0c70-4c09-abc1-b2a5033bdfdf) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "We support over 1400 different data points.  We also offer a Smart Connector solution for importing raw data.  Take a look at some of our data integrations,..."

### Improvado

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/funnel-vs-tapclicks-vs-improvado-improvado)