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At a Glance
Market Segments
Small-Business (50.3% of reviews)
Enterprise (42.3% of reviews)
Entry-Level Pricing
Starting at $120.00
$70.00 1 User Per Month
Funnel
Star Rating
(163)4.5 out of 5
Market Segments
Small-Business (50.3% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $120.00
Free Trial is available
Browse all 3 pricing plansTableau
Star Rating
(3,416)4.4 out of 5
Market Segments
Enterprise (42.3% of reviews)
Pros & Cons
Entry-Level Pricing
$70.00 1 User Per Month
Free Trial is available
Browse all 3 pricing plansFunnel vs Tableau
When assessing the two solutions, reviewers found Funnel easier to use, set up, and administer. Reviewers also preferred doing business with Funnel overall.
- Reviewers felt that Funnel meets the needs of their business better than Tableau.
- When comparing quality of ongoing product support, reviewers felt that Funnel is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Tableau over Funnel.
Pricing
Entry-Level Pricing
Funnel
Starter
Starting at $120.00
Begin your journey to data-driven marketing with our Starter Plan.
- 500 flexpoints included (additional flexpoints can be purchased)
- Connect to our 121 most popular data sources
- Send data to Looker Studio, Google Sheets, Microsoft Excel, or use built-in Funnel dashboards
Tableau
Creator
$70.00
1 User Per Month
- Includes Tableau Desktop, Tableau Prep Builder, and one Creator license on Tableau Cloud (SaaS) or Tableau Server (self-hosted).
Free Trial
Funnel
Free Trial is available
Tableau
Free Trial is available
Ratings
Meets Requirements
8.8
140
8.7
2,394
Ease of Use
8.5
143
8.3
2,787
Ease of Setup
8.8
102
8.2
1,451
Ease of Admin
8.9
95
8.2
776
Quality of Support
9.1
137
8.3
2,046
Has the product been a good partner in doing business?
9.1
94
8.5
754
Product Direction (% positive)
8.7
141
8.8
2,371
Features by Category
Reports
Not enough data
8.7
1722
|
Verified
Not enough data
8.2
1584
|
Verified
Not enough data
9.1
1764
|
Verified
Not enough data
8.6
1359
Not enough data
9.1
1747
|
Verified
Self Service
Not enough data
8.5
1676
|
Verified
Not enough data
8.7
1708
|
Verified
Not enough data
8.5
1622
|
Verified
Not enough data
8.2
1420
Not enough data
8.2
1509
|
Verified
Not enough data
7.9
1325
|
Verified
Advanced Analytics
Not enough data
7.8
1281
Not enough data
9.1
1719
|
Verified
Not enough data
8.1
1291
Building Reports
Not enough data
8.3
1003
|
Verified
Not enough data
8.2
965
|
Verified
Not enough data
8.3
833
|
Verified
Not enough data
8.1
843
|
Verified
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
Not enough data
8.7
1722
|
Verified
Not enough data
8.2
1584
|
Verified
Not enough data
9.1
1764
|
Verified
Not enough data
8.6
1359
Not enough data
9.1
1747
|
Verified
Data Preparation
Not enough data
8.6
861
|
Verified
Not enough data
8.4
850
|
Verified
Data Modeling and Blending
Not enough data
8.5
887
|
Verified
Not enough data
8.8
910
|
Verified
Not enough data
8.5
876
|
Verified
Generative AI
Not enough data
7.4
427
Not enough data
7.5
453
Agentic AI - Analytics Platforms
Not enough data
7.4
132
Not enough data
7.5
135
Not enough data
7.8
134
Not enough data
7.6
132
Not enough data
7.7
130
Not enough data
7.4
129
Not enough data
7.8
129
Self Service
Not enough data
8.5
1676
|
Verified
Not enough data
8.7
1708
|
Verified
Not enough data
8.5
1622
|
Verified
Not enough data
8.2
1420
Not enough data
8.2
1509
|
Verified
Not enough data
7.9
1325
|
Verified
Deployment & Integration - Analytics Platforms
Not enough data
8.3
117
Not enough data
8.3
111
Not enough data
8.1
110
Not enough data
8.4
111
Advanced Analytics
Not enough data
7.8
1281
Not enough data
9.1
1719
|
Verified
Not enough data
8.1
1291
Performance & Scalability - Analytics Platforms
Not enough data
8.0
115
Not enough data
8.2
110
Advanced Analytics & Modeling - Analytics Platforms
Not enough data
8.2
110
Not enough data
8.0
108
Not enough data
7.8
109
Agentic AI Capabilities - Analytics Platforms
Not enough data
7.7
107
Not enough data
7.7
106
Not enough data
7.8
106
Not enough data
7.7
108
Personalized Intelligence - Analytics Platforms
Not enough data
7.8
109
Not enough data
7.9
110
Not enough data
7.8
108
Building Reports
Not enough data
8.3
1003
|
Verified
Not enough data
8.2
965
|
Verified
Not enough data
8.3
833
|
Verified
Not enough data
8.1
843
|
Verified
Reports
Not enough data
8.7
1722
|
Verified
Not enough data
8.2
1584
|
Verified
Not enough data
9.1
1764
|
Verified
Not enough data
8.6
1359
Not enough data
9.1
1747
|
Verified
Self Service
Not enough data
8.5
1676
|
Verified
Not enough data
8.7
1708
|
Verified
Not enough data
8.5
1622
|
Verified
Not enough data
8.2
1420
Not enough data
8.2
1509
|
Verified
Not enough data
7.9
1325
|
Verified
Building Reports
Not enough data
8.3
1003
|
Verified
Not enough data
8.2
965
|
Verified
Not enough data
8.3
833
|
Verified
Not enough data
8.1
843
|
Verified
Metrics
9.0
70
Not enough data
8.9
68
Not enough data
8.4
46
Not enough data
8.9
45
Not enough data
8.6
44
Not enough data
8.5
56
Not enough data
8.8
56
Not enough data
9.1
71
Not enough data
9.0
43
Not enough data
Reporting
8.6
48
Not enough data
8.8
43
Not enough data
8.7
62
Not enough data
8.7
52
Not enough data
8.2
40
Not enough data
8.1
55
Not enough data
9.2
69
Not enough data
Other
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.9
73
Not enough data
8.9
59
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.9
71
Not enough data
Feature Not Available
Not enough data
9.1
75
Not enough data
8.9
74
Not enough data
Cartography
Not enough data
9.4
26
Not enough data
9.2
26
Not enough data
9.6
27
Not enough data
9.4
27
Analysis
Not enough data
9.0
27
Not enough data
9.2
27
Not enough data
9.3
27
Not enough data
9.0
27
Reporting
Not enough data
9.3
27
Not enough data
9.2
26
Not enough data
9.1
26
Data Source Access
Not enough data
8.6
233
Not enough data
8.8
233
Not enough data
8.3
234
Data Interaction
Not enough data
8.2
233
Not enough data
8.2
236
Not enough data
8.3
234
Not enough data
8.5
236
Not enough data
8.3
233
Not enough data
8.4
231
Not enough data
8.4
232
Not enough data
8.3
228
Data Exporting
Not enough data
8.5
227
Not enough data
8.4
228
Not enough data
8.4
229
Generative AI
Not enough data
7.4
223
Additional Functionality
Not enough data
8.9
61
Not enough data
9.3
62
Basics
Not enough data
9.2
62
Content
Not enough data
8.9
59
Data
Not enough data
9.3
61
Interoperability
Not enough data
8.9
59
Performance
Not enough data
9.2
62
Management
8.3
20
Not enough data
7.0
18
Not enough data
Functionality
8.8
19
Not enough data
8.5
20
Not enough data
8.8
20
Not enough data
8.8
20
Not enough data
8.6
20
Not enough data
Deployment & Integration - Semantic Layer Tools
Not enough data
Not enough data
Not enough data
Not enough data
Data Connectivity & Federation - Semantic Layer Tools
Not enough data
Not enough data
Not enough data
Not enough data
Data Modeling & Metrics - Semantic Layer Tools
Not enough data
Not enough data
Not enough data
Not enough data
Performance Optimization - Semantic Layer Tools
Not enough data
Not enough data
Not enough data
Not enough data
Governance - Semantic Layer Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Intelligence - Semantic Layer Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI Enablement - Semantic Layer Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Statistical Tool
Not enough data
8.4
251
Not enough data
8.4
254
Not enough data
8.4
244
Data Analysis
Not enough data
9.0
273
Not enough data
8.9
268
Decision Making
Not enough data
8.7
259
Not enough data
9.4
271
Not enough data
9.1
266
Not enough data
8.7
262
Generative AI
Not enough data
8.0
177
Not enough data
8.0
177
Marketing Operations
8.3
76
|
Verified
Not enough data
8.9
85
|
Verified
Not enough data
7.7
43
Not enough data
8.4
74
|
Verified
Not enough data
8.0
46
|
Verified
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.4
80
|
Verified
Not enough data
8.7
83
|
Verified
Not enough data
8.2
68
|
Verified
Not enough data
8.9
83
|
Verified
Not enough data
7.8
41
Not enough data
7.6
41
|
Verified
Not enough data
Agentic AI - Marketing Analytics
7.5
6
Not enough data
6.9
6
Not enough data
6.7
6
Not enough data
Categories
Categories
Shared Categories
Funnel and Tableau share no categories
Unique Categories
Tableau is categorized as Analytics Platforms, Location Intelligence, Insurance Analytics, Embedded Business Intelligence, Predictive Analytics, Data Preparation, and Semantic Layer Tools
Reviews
Reviewers' Company Size
Funnel
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Tableau
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
42.5%
Retail
6.3%
Information Technology and Services
6.3%
Internet
4.4%
Consumer Goods
3.1%
Other
37.5%
Information Technology and Services
11.7%
Computer Software
7.1%
Financial Services
7.1%
Hospital & Health Care
4.5%
Marketing and Advertising
4.3%
Other
65.2%
Discussions
Which advertising platforms does Funnel support?
1 Comment
JL
Hi there and thank you for your question. As stated in the title, Funnel supports all, and I mean all, advertising platforms. So no matter what ad platform...Read more
Can I see data retroactively in Funnel?
1 Comment
GJ
Yes. Data is backfilled (depending on the source) once you connect up a data source. For example, Google Ads data goes back to up to 2 years in the past when...Read more
why did saleforce by tableau? IS SFDC reporting going to change now?
2 Comments
TR
Perfect answer by Derrick. I totally agree.Read more
What does Tableau Desktop do?
2 Comments
NA
Tableau Desktop help create interactive Dashboards offline and publish it to the wider audience through Tableau public. Tableau Desktop is one of the version...Read more
Do I need Tableau Desktop if I have Tableau Server?
2 Comments
LT
Anyway, whether you need Tableau Desktop depends on your specific use case and requirements. If you're unsure, you can consider the following
Evaluate...Read more
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