# Funnel vs Sprinklr Marketing Comparison

| | Funnel | Sprinklr Marketing | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.1 out of 5 | 
| **Total Reviews** | 165 | 110 | 
| **Largest Market Segment** | Small-Business (50.9% of reviews) | Enterprise (44.3% of reviews) | 
| **Entry Level Price** | Starting at $400.00 | Contact Us 1 Seat/Per month (billed annually) Per Year | 

---
## Top Pros & Cons

### Funnel

Pros:
- Ease of Use (5 reviews)
- Integrations (5 reviews)

Cons:
- Learning Curve (3 reviews)
- Expensive (2 reviews)

### Sprinklr Marketing

Pros:
- Automation (3 reviews)
- Social Media Management (3 reviews)

Cons:
- Learning Curve (3 reviews)
- Limited Customization (3 reviews)

---
## Ratings Comparison
| Rating | Funnel | Sprinklr Marketing | 
|---|---|---|
  | **Meets Requirements** | 8.8 (142 reviews) | 8.3 (89 reviews) | 
  | **Ease of Use** | 8.5 (145 reviews) | 7.5 (89 reviews) | 
  | **Ease of Setup** | 8.8 (104 reviews) | 7.0 (50 reviews) | 
  | **Ease of Admin** | 8.9 (95 reviews) | 7.4 (48 reviews) | 
  | **Quality of Support** | 9.1 (139 reviews) | 8.1 (84 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.1 (94 reviews) | 8.1 (45 reviews) | 
  | **Product Direction (% positive)** | 8.7 (143 reviews) | 7.4 (86 reviews) | 

---
## Pricing

### Funnel

#### Entry-Level Pricing

Plan: Starter

Price: Starting at $400.00

Description: Begin your journey to data-driven marketing with our Starter Plan.


Key Features:
- 500 flexpoints included (additional flexpoints can be purchased)
- Connect to our 121 most popular data sources
- Send data to Looker Studio, Google Sheets, Microsoft Excel, or use built-in Funnel dashboards

[Browse all 3 editions](https://www.g2.com/products/funnel/pricing)

#### Free Trial

Yes

### Sprinklr Marketing

#### Entry-Level Pricing

Plan: Sprinklr Marketing Enterprise 

Price: Contact Us 1 Seat/Per month (billed annually) Per Year

Key Features:
- Premium campaign planning
- Premium marketing analytics
- Content marketing platform

[Learn more about Sprinklr Marketing](https://www.g2.com/products/sprinklr-marketing/reviews)

#### Free Trial

No

---
## Features Comparison By Category

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Funnel** | 8.8/10 | 85 |
| **Sprinklr Marketing** | N/A | N/A |

#### Metrics

| Feature | Funnel | Sprinklr Marketing | 
|---|---|---|
| **Sessions - Digital Analytics** | 9.0 (70 reviews) | Not enough data | 
| **Engagement** | 8.9 (68 reviews) | Not enough data | 
| **Entry and Exit Pages** | 8.4 (46 reviews) | Not enough data | 
| **Standard Event Tracking** | 8.9 (45 reviews) | Not enough data | 
| **Custom Event Tracking** | 8.6 (44 reviews) | Not enough data | 
| **Retention** | 8.5 (56 reviews) | Not enough data | 
| **Return** | 8.8 (56 reviews) | Not enough data | 
| **Conversions** | 9.1 (71 reviews) | Not enough data | 
| **Funnels** | 9.0 (43 reviews) | Not enough data | 

#### Reporting

| Feature | Funnel | Sprinklr Marketing | 
|---|---|---|
| **Real-Time Reporting** | 8.7 (49 reviews) | Not enough data | 
| **Trending** | 8.8 (43 reviews) | Not enough data | 
| **Retroactive Reporting** | 8.7 (62 reviews) | Not enough data | 
| **Segmentation** | 8.7 (52 reviews) | Not enough data | 
| **Mobile Reporting** | 8.2 (40 reviews) | Not enough data | 
| **Unification Across Devices** | 8.1 (55 reviews) | Not enough data | 
| **Custom Reports and Dashboards** | 9.2 (70 reviews) | Not enough data | 

#### Other

| Feature | Funnel | Sprinklr Marketing | 
|---|---|---|
| **User Data** | Feature Not Available | Not enough data | 
| **Site Search Reporting** | Feature Not Available | Not enough data | 
| **Load Time Monitoring** | Feature Not Available | Not enough data | 
| **Campaign Tracking** | 8.9 (73 reviews) | Not enough data | 
| **E-Commerce** | 8.9 (59 reviews) | Not enough data | 
| **Promotional Messages** | Feature Not Available | Not enough data | 
| **Administration Alerts** | Feature Not Available | Not enough data | 

#### Agentic AI - Digital Analytics

| Feature | Funnel | Sprinklr Marketing | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Administration

| Feature | Funnel | Sprinklr Marketing | 
|---|---|---|
| **API / Integrations** | 8.9 (72 reviews) | Not enough data | 
| **QA Testing** | Feature Not Available | Not enough data | 
| **Performance and Reliability** | 9.1 (75 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.9 (75 reviews) | Not enough data | 

### Content Marketing

| Product | Score | Reviews |
|---|---|---|
| **Funnel** | N/A | N/A |
| **Sprinklr Marketing** | N/A | N/A |

#### Content Creation

| Feature | Funnel | Sprinklr Marketing | 
|---|---|---|
| **Content Creation Tools** | Not enough data | Not enough data | 
| **Content Curation** | Not enough data | Not enough data | 
| **Buyer Personas** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 

#### Optimization

| Feature | Funnel | Sprinklr Marketing | 
|---|---|---|
| **SEO** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Dashboards & Reporting** | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | 
| **ROI Reporting** | Not enough data | Not enough data | 

#### Logistics

| Feature | Funnel | Sprinklr Marketing | 
|---|---|---|
| **Customizable Templated Workflows** | Not enough data | Not enough data | 
| **Internal Communication** | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | 
| **Editing and Approval Tools** | Not enough data | Not enough data | 
| **Distribution Features** | Not enough data | Not enough data | 
| **Integrations & APIs** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 

### ETL Tools

| Product | Score | Reviews |
|---|---|---|
| **Funnel** | 8.4/10 | 24 |
| **Sprinklr Marketing** | N/A | N/A |

#### Management

| Feature | Funnel | Sprinklr Marketing | 
|---|---|---|
| **Reporting** | 8.3 (20 reviews) | Not enough data | 
| **Auditing** | 7.0 (18 reviews) | Not enough data | 

#### Functionality

| Feature | Funnel | Sprinklr Marketing | 
|---|---|---|
| **Extraction** | 8.8 (19 reviews) | Not enough data | 
| **Transformation** | 8.5 (20 reviews) | Not enough data | 
| **Loading** | 8.8 (20 reviews) | Not enough data | 
| **Automation** | 8.8 (20 reviews) | Not enough data | 
| **Scalability** | 8.6 (20 reviews) | Not enough data | 

### Marketing Calendar

| Product | Score | Reviews |
|---|---|---|
| **Funnel** | N/A | N/A |
| **Sprinklr Marketing** | 8.3/10 | 27 |

#### Platform Basics

| Feature | Funnel | Sprinklr Marketing | 
|---|---|---|
| **Drag & Drop Scheduling** | Not enough data | 8.3 (22 reviews) | 
| **Project and Task Lists Organization** | Not enough data | 8.1 (18 reviews) | 
| **Project Templates** | Not enough data | 8.0 (14 reviews) | 
| **Budgeting and Cost Estimation** | Not enough data | Feature Not Available | 
| **Team Member Roles** | Not enough data | 8.5 (21 reviews) | 
| **Automated Alerts and Notficiations** | Not enough data | 8.5 (24 reviews) | 

#### Content Planning

| Feature | Funnel | Sprinklr Marketing | 
|---|---|---|
| **Content Organization** | Not enough data | 8.1 (22 reviews) | 
| **Task Assignment** | Not enough data | 8.7 (20 reviews) | 
| **Content Scheduling** | Not enough data | 8.6 (23 reviews) | 

#### Marketing Campaign Performance

| Feature | Funnel | Sprinklr Marketing | 
|---|---|---|
| **Performance and ROI Tracking** | Not enough data | 8.1 (18 reviews) | 
| **Activity Tracking** | Not enough data | 8.4 (21 reviews) | 

#### Agentic AI - Marketing Calendar

| Feature | Funnel | Sprinklr Marketing | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Other Features

| Feature | Funnel | Sprinklr Marketing | 
|---|---|---|
| **Integrations** | Not enough data | 8.0 (17 reviews) | 
| **Reporting** | Not enough data | 8.7 (22 reviews) | 

### Social Media Advertising

| Product | Score | Reviews |
|---|---|---|
| **Funnel** | N/A | N/A |
| **Sprinklr Marketing** | 8.4/10 | 38 |

#### Platform Interoperability

| Feature | Funnel | Sprinklr Marketing | 
|---|---|---|
| **Close Ecosystem API** | Not enough data | 8.1 (20 reviews) | 

#### Agentic AI - Social Media Advertising

| Feature | Funnel | Sprinklr Marketing | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Social Functionality

| Feature | Funnel | Sprinklr Marketing | 
|---|---|---|
| **Social Functionality** | Not enough data | 8.9 (32 reviews) | 

#### Campaign Management

| Feature | Funnel | Sprinklr Marketing | 
|---|---|---|
| **Campaign Dashboard** | Not enough data | 8.7 (31 reviews) | 
| **Campaign Optimization** | Not enough data | 8.6 (30 reviews) | 
| **Reach** | Not enough data | 8.2 (31 reviews) | 
| **Bulk Editing** | Not enough data | 8.4 (27 reviews) | 
| **Batch Uploading** | Not enough data | 8.6 (28 reviews) | 
| **Brand Safety** | Not enough data | 8.9 (27 reviews) | 
| **Fraud Protection** | Not enough data | 8.6 (24 reviews) | 
| **Frequency Capping** | Not enough data | 8.4 (26 reviews) | 
| **Budget Pacing** | Not enough data | 8.5 (27 reviews) | 
| **Creative Optimization** | Not enough data | 8.3 (26 reviews) | 
| **Rich Media Capabilties** | Not enough data | 8.2 (25 reviews) | 
| **In-App Ads** | Not enough data | 8.0 (23 reviews) | 
| **Mobile Rich Media Capabilities** | Not enough data | 8.3 (24 reviews) | 

#### Targeting

| Feature | Funnel | Sprinklr Marketing | 
|---|---|---|
| **Targeting** | Not enough data | 8.4 (33 reviews) | 
| **Retargeting** | Not enough data | 8.4 (30 reviews) | 
| **Geo-Targeting** | Not enough data | 8.6 (31 reviews) | 
| **Contextual Targeting** | Not enough data | 8.3 (28 reviews) | 

#### Platform

| Feature | Funnel | Sprinklr Marketing | 
|---|---|---|
| **API / Integrations** | Not enough data | 8.0 (28 reviews) | 
| **Custom Reports** | Not enough data | 8.7 (33 reviews) | 
| **User, Role, and Access Management** | Not enough data | 8.6 (32 reviews) | 
| **Performance and Reliability** | Not enough data | 8.2 (32 reviews) | 
| **Enterprise Scalability** | Not enough data | 8.6 (31 reviews) | 
| **Customization** | Not enough data | 8.5 (32 reviews) | 
| **Workflow Capability** | Not enough data | 8.2 (31 reviews) | 
| **Internationalization** | Not enough data | 8.1 (28 reviews) | 
| **Notifications** | Not enough data | 8.3 (32 reviews) | 

### Content Experience Platforms

| Product | Score | Reviews |
|---|---|---|
| **Funnel** | N/A | N/A |
| **Sprinklr Marketing** | 9.4/10 | 9 |

#### Content Creation

| Feature | Funnel | Sprinklr Marketing | 
|---|---|---|
| **Content Management** | Not enough data | 9.4 (9 reviews) ✓ Verified | 

#### Agentic AI - Content Experience Platforms

| Feature | Funnel | Sprinklr Marketing | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Optimization

| Feature | Funnel | Sprinklr Marketing | 
|---|---|---|
| **ROI Reporting** | Not enough data | Feature Not Available | 

### Content Distribution

| Product | Score | Reviews |
|---|---|---|
| **Funnel** | N/A | N/A |
| **Sprinklr Marketing** | 8.6/10 | 37 |

#### Agentic AI - Content Distribution

| Feature | Funnel | Sprinklr Marketing | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Planning

| Feature | Funnel | Sprinklr Marketing | 
|---|---|---|
| **Collaborative Editorial Calendars / Scheduling Content** | Not enough data | 8.6 (34 reviews) | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Funnel** | 8.0/10 | 99 |
| **Sprinklr Marketing** | 8.3/10 | 48 |

#### Marketing Operations

| Feature | Funnel | Sprinklr Marketing | 
|---|---|---|
| **ROI Tracking** | 8.3 (76 reviews) ✓ Verified | 8.4 (32 reviews) ✓ Verified | 
| **Data Collection** | 9.0 (87 reviews) ✓ Verified | 8.7 (36 reviews) ✓ Verified | 
| **Customer Insights** | 7.7 (43 reviews) | 8.4 (34 reviews) ✓ Verified | 
| **Multi-User Access** | 8.4 (75 reviews) ✓ Verified | 8.5 (39 reviews) ✓ Verified | 
| **Spend Management** | 8.1 (47 reviews) ✓ Verified | Feature Not Available | 

#### Campaign Activity

| Feature | Funnel | Sprinklr Marketing | 
|---|---|---|
| **Campaign Insights** | 8.5 (81 reviews) ✓ Verified | 8.5 (42 reviews) ✓ Verified | 
| **Reports and Dashboards** | 8.7 (84 reviews) ✓ Verified | 8.4 (45 reviews) ✓ Verified | 
| **Campaign Stickiness** | 8.2 (68 reviews) ✓ Verified | Feature Not Available | 
| **Multichannel Tracking** | 8.9 (84 reviews) ✓ Verified | 8.0 (42 reviews) ✓ Verified | 
| **Brand Optimization** | 7.8 (41 reviews) | 7.9 (38 reviews) ✓ Verified | 
| **Predictive Analytics** | 7.6 (41 reviews) ✓ Verified | 8.3 (24 reviews) | 

#### Agentic AI - Marketing Analytics

| Feature | Funnel | Sprinklr Marketing | 
|---|---|---|
| **Autonomous Task Execution** | 7.5 (6 reviews) | Not enough data | 
| **Cross-system Integration** | 6.9 (6 reviews) | Not enough data | 
| **Proactive Assistance** | 6.9 (7 reviews) | Not enough data | 

---
## Categories
**Shared Categories (1):** [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics)

**Unique to Funnel (2):** [ETL Tools](https://www.g2.com/categories/etl-tools), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)

**Unique to Sprinklr Marketing (4):** [Marketing Calendar  Software](https://www.g2.com/categories/marketing-calendar), [Content Distribution Software](https://www.g2.com/categories/content-distribution), [Content Experience Platforms](https://www.g2.com/categories/content-experience-platforms), [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising)


---
## Reviewer Demographics

### By Company Size

| Segment | Funnel | Sprinklr Marketing | 
|---|---|---|
| **Small-Business** | 50.9% | 31.1% | 
| **Mid-Market** | 43.5% | 24.5% | 
| **Enterprise** | 5.6% | 44.3% | 

### By Industry

#### Funnel

- **Marketing and Advertising:** 42.6%
- **Retail:** 6.2%
- **Information Technology and Services:** 6.2%
- **Internet:** 4.3%
- **Consumer Goods:** 3.1%
- **Apparel & Fashion:** 2.5%
- **Financial Services:** 1.9%
- **Real Estate:** 1.9%
- **Food & Beverages:** 1.9%
- **Pharmaceuticals:** 1.9%
- **Other:** 27.8%

#### Sprinklr Marketing

- **Marketing and Advertising:** 27.4%
- **Information Technology and Services:** 9.4%
- **Financial Services:** 4.7%
- **Computer Software:** 4.7%
- **Automotive:** 3.8%
- **Consumer Goods:** 3.8%
- **Banking:** 2.8%
- **Leisure, Travel & Tourism:** 1.9%
- **Market Research:** 1.9%
- **Events Services:** 1.9%
- **Other:** 37.7%

---
## Alternatives

### Alternatives to Funnel

- [Supermetrics](https://www.g2.com/products/supermetrics/reviews) — 4.4/5 stars (823 reviews)
- [Adverity](https://www.g2.com/products/adverity/reviews) — 4.4/5 stars (313 reviews)
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- [TapClicks](https://www.g2.com/products/tapclicks/reviews) — 4.3/5 stars (336 reviews)
- [Looker](https://www.g2.com/products/looker/reviews) — 4.4/5 stars (1644 reviews)
- [NinjaCat](https://www.g2.com/products/ninjacat/reviews) — 4.2/5 stars (316 reviews)
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- [Windsor.ai](https://www.g2.com/products/windsor-ai/reviews) — 4.5/5 stars (87 reviews)
- [Dataslayer.ai](https://www.g2.com/products/dataslayer-ai/reviews) — 4.8/5 stars (307 reviews)

### Alternatives to Sprinklr Marketing

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- [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) — 4.2/5 stars (674 reviews)
- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.4/5 stars (3954 reviews)
- [Asana](https://www.g2.com/products/asana/reviews) — 4.4/5 stars (13680 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.2/5 stars (627 reviews)
- [ContentStudio](https://www.g2.com/products/contentstudio/reviews) — 4.6/5 stars (352 reviews)

---
## Top Discussions

### Funnel

- Title: [What do you like most about Funnel for data collection, and what improvements could be made?](https://www.g2.com/discussions/what-do-you-like-most-about-funnel-for-data-collection-and-what-improvements-could-be-made) — 1 comment, 1 upvote
  > **Top comment:** "I'm currently utilizing the free version of Funnel.io for visualizing Meta Ads within Looker Studio, and I'm satisfied with it. I don't require any further..."
- Title: [What is a funnel builder?](https://www.g2.com/discussions/what-is-a-funnel-builder) — 1 comment
  > **Top comment:** "Haven't heard of it"
- Title: [Can I see data retroactively in Funnel?](https://www.g2.com/discussions/3680-retroactive-data) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Yes. Because Funnel pulls down data from your advertising platforms and Google Analytics account we can report as far back as you have data in these..."
- Title: [Which advertising platforms does Funnel support?](https://www.g2.com/discussions/3676-advertising-platforms) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Funnel supports Google Analytics. We pull down data from your Google Analytics account and match it up with you advertising data so you can measure your..."

### Sprinklr Marketing

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/funnel-vs-sprinklr-marketing)