# Funnel, Spotfire Analytics, TapClicks vs Supermetrics Comparison

| | Funnel | Spotfire Analytics | TapClicks | Supermetrics | 
|---|---|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.2 out of 5 | 4.3 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 165 | 362 | 336 | 823 | 
| **Largest Market Segment** | Small-Business (50.9% of reviews) | Enterprise (51.6% of reviews) | Small-Business (61.5% of reviews) | Small-Business (55.5% of reviews) | 
| **Entry Level Price** | Starting at $400.00 | Free Trial | Free 5 Clients | Starting at €29.00 1 user Per Month | 

---
## Top Pros & Cons

### Funnel

Pros:
- Ease of Use (5 reviews)
- Integrations (5 reviews)

Cons:
- Learning Curve (3 reviews)
- Expensive (2 reviews)

### Spotfire Analytics

Pros:
- Data Visualization (14 reviews)
- Ease of Use (14 reviews)

Cons:
- Learning Curve (8 reviews)
- Learning Difficulty (6 reviews)

### TapClicks

Pros:
- Ease of Use (4 reviews)
- Analytics (3 reviews)

Cons:
- Connection Issues (1 reviews)
- Data Inconsistency (1 reviews)

### Supermetrics

Pros:
- Ease of Use (24 reviews)
- Integrations (23 reviews)

Cons:
- Expensive (13 reviews)
- Missing Features (9 reviews)

---
## Ratings Comparison
| Rating | Funnel | Spotfire Analytics | TapClicks | Supermetrics | 
|---|---|---|---|---|
  | **Meets Requirements** | 8.8 (142 reviews) | 8.6 (283 reviews) | 8.5 (255 reviews) | 8.5 (625 reviews) | 
  | **Ease of Use** | 8.5 (145 reviews) | 8.1 (284 reviews) | 8.5 (256 reviews) | 8.2 (633 reviews) | 
  | **Ease of Setup** | 8.8 (104 reviews) | 7.7 (137 reviews) | 7.7 (175 reviews) | 8.1 (420 reviews) | 
  | **Ease of Admin** | 8.9 (95 reviews) | 7.8 (112 reviews) | 8.5 (168 reviews) | 8.0 (380 reviews) | 
  | **Quality of Support** | 9.1 (139 reviews) | 7.8 (248 reviews) | 8.7 (240 reviews) | 7.8 (566 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.1 (94 reviews) | 8.4 (111 reviews) | 9.1 (163 reviews) | 8.2 (375 reviews) | 
  | **Product Direction (% positive)** | 8.7 (143 reviews) | 7.9 (280 reviews) | 8.8 (239 reviews) | 7.9 (582 reviews) | 

---
## Pricing

### Funnel

#### Entry-Level Pricing

Plan: Starter

Price: Starting at $400.00

Description: Begin your journey to data-driven marketing with our Starter Plan.


Key Features:
- 500 flexpoints included (additional flexpoints can be purchased)
- Connect to our 121 most popular data sources
- Send data to Looker Studio, Google Sheets, Microsoft Excel, or use built-in Funnel dashboards

[Browse all 3 editions](https://www.g2.com/products/funnel/pricing)

#### Free Trial

Yes

### Spotfire Analytics

#### Entry-Level Pricing

Plan: Spotfire Free Trial

Price: Free Trial

Description: Try Spotfire for yourself and visualize your data unlike ever before.
Spotfire is the most complete visual data science solution in the market. Take advantage of this data visualization free trial offer today, and see how easy it is to discover new insights from your data. 

Key Features:
- https://buy.spotfire.com/try/

[Browse all 2 editions](https://www.g2.com/products/spotfire-analytics/pricing)

#### Free Trial

Yes

### TapClicks

#### Entry-Level Pricing

Plan: TapClicks - TapFree

Price: Free 5 Clients

Description: With TapFree, you get access to our marketing data, reporting, and SEO tools, all at zero-cost. Includes up to 5 Client Licenses and Unlimited Users!

Key Features:
- Quickly Build Client Reports
- Automate Report Delivery
- Eliminate Manual Tasks

[Browse all 4 editions](https://www.g2.com/products/tapclicks/pricing)

#### Free Trial

Yes

### Supermetrics

#### Entry-Level Pricing

Plan: Supermetrics for Looker Studio

Price: Starting at €29.00 1 user Per Month

Description: Create interactive cross-channel reports in Google Looker Studio (formerly Data Studio) by bringing in data from Facebook, HubSpot, Instagram, and more.

Key Features:
- Starting at 1 user
- Starting at 4 data sources
- Flexibly add data sources as you go

[Browse all 4 editions](https://www.g2.com/products/supermetrics/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Business Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Funnel** | N/A | N/A |
| **Spotfire Analytics** | 8.2/10 | 236 |
| **TapClicks** | N/A | N/A |
| **Supermetrics** | N/A | N/A |

#### Reports

| Feature | Funnel | Spotfire Analytics | TapClicks | Supermetrics | 
|---|---|---|---|---|
| **Reports Interface** | Not enough data | 8.3 (192 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Steps to Answer** | Not enough data | 7.9 (184 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Graphs and Charts** | Not enough data | 8.8 (209 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Score Cards** | Not enough data | 8.1 (170 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Dashboards** | Not enough data | 8.7 (199 reviews) ✓ Verified | Not enough data | Not enough data | 

#### Self Service 

| Feature | Funnel | Spotfire Analytics | TapClicks | Supermetrics | 
|---|---|---|---|---|
| **Calculated Fields** | Not enough data | 8.5 (198 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Data Column Filtering** | Not enough data | 8.6 (204 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Data Discovery** | Not enough data | 8.3 (186 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Search** | Not enough data | 7.8 (179 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Collaboration / Workflow** | Not enough data | 7.8 (168 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Automodeling** | Not enough data | 7.4 (140 reviews) ✓ Verified | Not enough data | Not enough data | 

#### Advanced Analytics

| Feature | Funnel | Spotfire Analytics | TapClicks | Supermetrics | 
|---|---|---|---|---|
| **Predictive Analytics** | Not enough data | 8.0 (156 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | 8.9 (203 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Big Data Services** | Not enough data | 8.1 (156 reviews) ✓ Verified | Not enough data | Not enough data | 

#### Building Reports

| Feature | Funnel | Spotfire Analytics | TapClicks | Supermetrics | 
|---|---|---|---|---|
| **Data Transformation** | Not enough data | 8.5 (113 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Data Modeling** | Not enough data | 8.2 (105 reviews) ✓ Verified | Not enough data | Not enough data | 
| **WYSIWYG Report Design** | Not enough data | 8.0 (84 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Integration APIs** | Not enough data | 8.0 (85 reviews) ✓ Verified | Not enough data | Not enough data | 

#### Platform

| Feature | Funnel | Spotfire Analytics | TapClicks | Supermetrics | 
|---|---|---|---|---|
| **Mobile User Support** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Customization ** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Sandbox / Test Environments** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Breadth of Partner Applications** | Not enough data | Not enough data | Not enough data | Not enough data | 

### Data Visualization

| Product | Score | Reviews |
|---|---|---|
| **Funnel** | N/A | N/A |
| **Spotfire Analytics** | 8.3/10 | 233 |
| **TapClicks** | N/A | N/A |
| **Supermetrics** | N/A | N/A |

#### Reports

| Feature | Funnel | Spotfire Analytics | TapClicks | Supermetrics | 
|---|---|---|---|---|
| **Reports Interface** | Not enough data | 8.3 (192 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Steps to Answer** | Not enough data | 7.9 (184 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Graphs and Charts** | Not enough data | 8.8 (209 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Score Cards** | Not enough data | 8.1 (170 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Dashboards** | Not enough data | 8.7 (199 reviews) ✓ Verified | Not enough data | Not enough data | 

#### Reports

| Feature | Funnel | Spotfire Analytics | TapClicks | Supermetrics | 
|---|---|---|---|---|
| **Reports Interface** | Not enough data | 8.6 (6 reviews) | Not enough data | Not enough data | 
| **Share Reports** | Not enough data | 8.1 (6 reviews) | Not enough data | Not enough data | 
| **Steps to Answer** | Not enough data | 7.8 (6 reviews) | Not enough data | Not enough data | 

#### Generative AI

| Feature | Funnel | Spotfire Analytics | TapClicks | Supermetrics | 
|---|---|---|---|---|
| **AI Text Generation** | Not enough data | 8.3 (6 reviews) | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | 8.1 (6 reviews) | Not enough data | Not enough data | 

#### Visualization

| Feature | Funnel | Spotfire Analytics | TapClicks | Supermetrics | 
|---|---|---|---|---|
| **Graphs and Charts** | Not enough data | 8.1 (6 reviews) | Not enough data | Not enough data | 
| **Score Cards** | Not enough data | 8.3 (6 reviews) | Not enough data | Not enough data | 
| **Dashboards** | Not enough data | 8.3 (6 reviews) | Not enough data | Not enough data | 
| **Formats** | Not enough data | 8.3 (6 reviews) | Not enough data | Not enough data | 

#### Data Updates

| Feature | Funnel | Spotfire Analytics | TapClicks | Supermetrics | 
|---|---|---|---|---|
| **Historical Snapshots** | Not enough data | 8.3 (6 reviews) | Not enough data | Not enough data | 
| **Real-Time Updating** | Not enough data | 8.6 (6 reviews) | Not enough data | Not enough data | 

#### Collaboration

| Feature | Funnel | Spotfire Analytics | TapClicks | Supermetrics | 
|---|---|---|---|---|
| **Sharing** | Not enough data | 8.6 (7 reviews) | Not enough data | Not enough data | 
| **Co-Editing** | Not enough data | 7.3 (5 reviews) | Not enough data | Not enough data | 
| **Devices** | Not enough data | 8.1 (6 reviews) | Not enough data | Not enough data | 

#### Data Updates

| Feature | Funnel | Spotfire Analytics | TapClicks | Supermetrics | 
|---|---|---|---|---|
| **Historical Snapshots** | Not enough data | 8.3 (6 reviews) | Not enough data | Not enough data | 
| **Real-Time Updating** | Not enough data | 8.1 (6 reviews) | Not enough data | Not enough data | 
| **Email Reports** | Not enough data | 8.6 (6 reviews) | Not enough data | Not enough data | 

### Analytics Platforms

| Product | Score | Reviews |
|---|---|---|
| **Funnel** | N/A | N/A |
| **Spotfire Analytics** | 8.2/10 | 236 |
| **TapClicks** | N/A | N/A |
| **Supermetrics** | N/A | N/A |

#### Reports

| Feature | Funnel | Spotfire Analytics | TapClicks | Supermetrics | 
|---|---|---|---|---|
| **Reports Interface** | Not enough data | 8.3 (192 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Steps to Answer** | Not enough data | 7.9 (184 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Graphs and Charts** | Not enough data | 8.8 (209 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Score Cards** | Not enough data | 8.1 (170 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Dashboards** | Not enough data | 8.7 (199 reviews) ✓ Verified | Not enough data | Not enough data | 

#### Data Preparation

| Feature | Funnel | Spotfire Analytics | TapClicks | Supermetrics | 
|---|---|---|---|---|
| **Connectors** | Not enough data | 8.4 (71 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Data Governance** | Not enough data | 7.8 (65 reviews) ✓ Verified | Not enough data | Not enough data | 

#### Data Modeling and Blending

| Feature | Funnel | Spotfire Analytics | TapClicks | Supermetrics | 
|---|---|---|---|---|
| **Data Querying** | Not enough data | 8.5 (77 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Data Filtering** | Not enough data | 8.4 (81 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Data Blending** | Not enough data | 8.4 (75 reviews) ✓ Verified | Not enough data | Not enough data | 

#### Generative AI

| Feature | Funnel | Spotfire Analytics | TapClicks | Supermetrics | 
|---|---|---|---|---|
| **AI Text Generation** | Not enough data | 7.4 (31 reviews) | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | 7.1 (32 reviews) | Not enough data | Not enough data | 

#### Agentic AI - Analytics Platforms

| Feature | Funnel | Spotfire Analytics | TapClicks | Supermetrics | 
|---|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | Not enough data | 

#### Self Service 

| Feature | Funnel | Spotfire Analytics | TapClicks | Supermetrics | 
|---|---|---|---|---|
| **Calculated Fields** | Not enough data | 8.5 (198 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Data Column Filtering** | Not enough data | 8.6 (204 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Data Discovery** | Not enough data | 8.3 (186 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Search** | Not enough data | 7.8 (179 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Collaboration / Workflow** | Not enough data | 7.8 (168 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Automodeling** | Not enough data | 7.4 (140 reviews) ✓ Verified | Not enough data | Not enough data | 

#### Deployment & Integration - Analytics Platforms

| Feature | Funnel | Spotfire Analytics | TapClicks | Supermetrics | 
|---|---|---|---|---|
| **No-code Dashboard Builder** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Report Scheduling and Automation** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Embedded Analytics and White-labeling** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Data Source Connectivity** | Not enough data | Not enough data | Not enough data | Not enough data | 

#### Advanced Analytics

| Feature | Funnel | Spotfire Analytics | TapClicks | Supermetrics | 
|---|---|---|---|---|
| **Predictive Analytics** | Not enough data | 8.0 (156 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | 8.9 (203 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Big Data Services** | Not enough data | 8.1 (156 reviews) ✓ Verified | Not enough data | Not enough data | 

#### Performance & Scalability - Analytics Platforms

| Feature | Funnel | Spotfire Analytics | TapClicks | Supermetrics | 
|---|---|---|---|---|
| **Large data handling and Query Speed** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Concurrent User Support** | Not enough data | Not enough data | Not enough data | Not enough data | 

#### Advanced Analytics & Modeling - Analytics Platforms

| Feature | Funnel | Spotfire Analytics | TapClicks | Supermetrics | 
|---|---|---|---|---|
| **Data Modeling and Governance** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Notebook and Script Integration** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Built-in Predictive and Statistical Models** | Not enough data | Not enough data | Not enough data | Not enough data | 

#### Agentic AI Capabilities - Analytics Platforms

| Feature | Funnel | Spotfire Analytics | TapClicks | Supermetrics | 
|---|---|---|---|---|
| **Auto-generated Insights and Narratives** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Natural Language Queries** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Proactive KPI Monitoring and Alerts** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **AI Agents for Analytical Follow-ups** | Not enough data | Not enough data | Not enough data | Not enough data | 

#### Personalized Intelligence - Analytics Platforms

| Feature | Funnel | Spotfire Analytics | TapClicks | Supermetrics | 
|---|---|---|---|---|
| **Behavioral Learning for Contextual Query Refinement** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Role-based Insight Personalization** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Conversational and Prompt-based Analytics** | Not enough data | Not enough data | Not enough data | Not enough data | 

#### Building Reports

| Feature | Funnel | Spotfire Analytics | TapClicks | Supermetrics | 
|---|---|---|---|---|
| **Data Transformation** | Not enough data | 8.5 (113 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Data Modeling** | Not enough data | 8.2 (105 reviews) ✓ Verified | Not enough data | Not enough data | 
| **WYSIWYG Report Design** | Not enough data | 8.0 (84 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Integration APIs** | Not enough data | 8.0 (85 reviews) ✓ Verified | Not enough data | Not enough data | 

### Embedded Business Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Funnel** | N/A | N/A |
| **Spotfire Analytics** | 8.1/10 | 236 |
| **TapClicks** | N/A | N/A |
| **Supermetrics** | N/A | N/A |

#### Reports

| Feature | Funnel | Spotfire Analytics | TapClicks | Supermetrics | 
|---|---|---|---|---|
| **Reports Interface** | Not enough data | 8.3 (192 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Steps to Answer** | Not enough data | 7.9 (184 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Graphs and Charts** | Not enough data | 8.8 (209 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Score Cards** | Not enough data | 8.1 (170 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Dashboards** | Not enough data | 8.7 (199 reviews) ✓ Verified | Not enough data | Not enough data | 

#### Self Service 

| Feature | Funnel | Spotfire Analytics | TapClicks | Supermetrics | 
|---|---|---|---|---|
| **Calculated Fields** | Not enough data | 8.5 (198 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Data Column Filtering** | Not enough data | 8.6 (204 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Data Discovery** | Not enough data | 8.3 (186 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Search** | Not enough data | 7.8 (179 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Collaboration / Workflow** | Not enough data | 7.8 (168 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Automodeling** | Not enough data | 7.4 (140 reviews) ✓ Verified | Not enough data | Not enough data | 

#### Building Reports

| Feature | Funnel | Spotfire Analytics | TapClicks | Supermetrics | 
|---|---|---|---|---|
| **Data Transformation** | Not enough data | 8.5 (113 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Data Modeling** | Not enough data | 8.2 (105 reviews) ✓ Verified | Not enough data | Not enough data | 
| **WYSIWYG Report Design** | Not enough data | 8.0 (84 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Integration APIs** | Not enough data | 8.0 (85 reviews) ✓ Verified | Not enough data | Not enough data | 

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Funnel** | 8.8/10 | 85 |
| **Spotfire Analytics** | N/A | N/A |
| **TapClicks** | N/A | N/A |
| **Supermetrics** | 7.9/10 | 379 |

#### Metrics

| Feature | Funnel | Spotfire Analytics | TapClicks | Supermetrics | 
|---|---|---|---|---|
| **Sessions - Digital Analytics** | 9.0 (70 reviews) | Not enough data | Not enough data | 8.6 (312 reviews) | 
| **Engagement** | 8.9 (68 reviews) | Not enough data | Not enough data | 8.3 (292 reviews) | 
| **Entry and Exit Pages** | 8.4 (46 reviews) | Not enough data | Not enough data | 8.1 (262 reviews) | 
| **Standard Event Tracking** | 8.9 (45 reviews) | Not enough data | Not enough data | 8.4 (291 reviews) | 
| **Custom Event Tracking** | 8.6 (44 reviews) | Not enough data | Not enough data | 8.0 (280 reviews) | 
| **Retention** | 8.5 (56 reviews) | Not enough data | Not enough data | 7.9 (250 reviews) | 
| **Return** | 8.8 (56 reviews) | Not enough data | Not enough data | 8.0 (250 reviews) | 
| **Conversions** | 9.1 (71 reviews) | Not enough data | Not enough data | 8.6 (322 reviews) | 
| **Funnels** | 9.0 (43 reviews) | Not enough data | Not enough data | 7.8 (269 reviews) | 

#### Reporting

| Feature | Funnel | Spotfire Analytics | TapClicks | Supermetrics | 
|---|---|---|---|---|
| **Real-Time Reporting** | 8.7 (49 reviews) | Not enough data | Not enough data | 8.2 (311 reviews) | 
| **Trending** | 8.8 (43 reviews) | Not enough data | Not enough data | 7.9 (278 reviews) | 
| **Retroactive Reporting** | 8.7 (62 reviews) | Not enough data | Not enough data | 8.4 (304 reviews) | 
| **Segmentation** | 8.7 (52 reviews) | Not enough data | Not enough data | 8.1 (292 reviews) | 
| **Mobile Reporting** | 8.2 (40 reviews) | Not enough data | Not enough data | 7.6 (251 reviews) | 
| **Unification Across Devices** | 8.1 (55 reviews) | Not enough data | Not enough data | Feature Not Available | 
| **Custom Reports and Dashboards** | 9.2 (70 reviews) | Not enough data | Not enough data | 8.7 (326 reviews) | 

#### Other

| Feature | Funnel | Spotfire Analytics | TapClicks | Supermetrics | 
|---|---|---|---|---|
| **User Data** | Feature Not Available | Not enough data | Not enough data | 8.2 (271 reviews) | 
| **Site Search Reporting** | Feature Not Available | Not enough data | Not enough data | 7.9 (241 reviews) | 
| **Load Time Monitoring** | Feature Not Available | Not enough data | Not enough data | 7.2 (218 reviews) | 
| **Campaign Tracking** | 8.9 (73 reviews) | Not enough data | Not enough data | 8.6 (317 reviews) | 
| **E-Commerce** | 8.9 (59 reviews) | Not enough data | Not enough data | 8.4 (267 reviews) | 
| **Promotional Messages** | Feature Not Available | Not enough data | Not enough data | 7.2 (207 reviews) | 
| **Administration Alerts** | Feature Not Available | Not enough data | Not enough data | 7.4 (215 reviews) | 

#### Agentic AI - Digital Analytics

| Feature | Funnel | Spotfire Analytics | TapClicks | Supermetrics | 
|---|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 6.7 (11 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 7.0 (10 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 6.7 (10 reviews) | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 6.8 (10 reviews) | 

#### Administration

| Feature | Funnel | Spotfire Analytics | TapClicks | Supermetrics | 
|---|---|---|---|---|
| **API / Integrations** | 8.9 (72 reviews) | Not enough data | Not enough data | 8.3 (274 reviews) | 
| **QA Testing** | Feature Not Available | Not enough data | Not enough data | 7.5 (213 reviews) | 
| **Performance and Reliability** | 9.1 (75 reviews) | Not enough data | Not enough data | 8.1 (314 reviews) | 
| **User, Role, and Access Management** | 8.9 (75 reviews) | Not enough data | Not enough data | 8.0 (295 reviews) | 

### Data Virtualization

| Product | Score | Reviews |
|---|---|---|
| **Funnel** | N/A | N/A |
| **Spotfire Analytics** | N/A | N/A |
| **TapClicks** | N/A | N/A |
| **Supermetrics** | N/A | N/A |

#### Administration

| Feature | Funnel | Spotfire Analytics | TapClicks | Supermetrics | 
|---|---|---|---|---|
| **Database Management** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Access Control** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Data Security** | Not enough data | Not enough data | Not enough data | Not enough data | 

#### Federation

| Feature | Funnel | Spotfire Analytics | TapClicks | Supermetrics | 
|---|---|---|---|---|
| **Architecture** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Provisioning** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Orchestration** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **API / Integrations** | Not enough data | Not enough data | Not enough data | Not enough data | 

#### Transformation

| Feature | Funnel | Spotfire Analytics | TapClicks | Supermetrics | 
|---|---|---|---|---|
| **Data Visualization** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Application Performance** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Data Modeling** | Not enough data | Not enough data | Not enough data | Not enough data | 

### E-Commerce Analytics

| Product | Score | Reviews |
|---|---|---|
| **Funnel** | N/A | N/A |
| **Spotfire Analytics** | N/A | N/A |
| **TapClicks** | N/A | N/A |
| **Supermetrics** | N/A | N/A |

#### Analytics

| Feature | Funnel | Spotfire Analytics | TapClicks | Supermetrics | 
|---|---|---|---|---|
| **Reports** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Dashboard** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Web Analytics** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Campaign Tracking** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Customer Demographics** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Predictive Analytics** | Not enough data | Not enough data | Not enough data | Not enough data | 

#### Administration

| Feature | Funnel | Spotfire Analytics | TapClicks | Supermetrics | 
|---|---|---|---|---|
| **Data Storage** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | Not enough data | Not enough data | 

#### Generative AI

| Feature | Funnel | Spotfire Analytics | TapClicks | Supermetrics | 
|---|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | Not enough data | Not enough data | 

#### Agentic AI - E-Commerce Analytics

| Feature | Funnel | Spotfire Analytics | TapClicks | Supermetrics | 
|---|---|---|---|---|
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | Not enough data | 

### Statistical Analysis

| Product | Score | Reviews |
|---|---|---|
| **Funnel** | N/A | N/A |
| **Spotfire Analytics** | N/A | N/A |
| **TapClicks** | N/A | N/A |
| **Supermetrics** | N/A | N/A |

#### Administration

| Feature | Funnel | Spotfire Analytics | TapClicks | Supermetrics | 
|---|---|---|---|---|
| **Quality Control** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Data Sampling** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Collaboration** | Not enough data | Not enough data | Not enough data | Not enough data | 

#### Capabilities

| Feature | Funnel | Spotfire Analytics | TapClicks | Supermetrics | 
|---|---|---|---|---|
| **Data Visualization** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Survival Analysis** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Risk Data Attributes** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Cost Analysis** | Not enough data | Not enough data | Not enough data | Not enough data | 

#### Methodology

| Feature | Funnel | Spotfire Analytics | TapClicks | Supermetrics | 
|---|---|---|---|---|
| **ANOVA Support** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Regression** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Time Series Analysis** | Not enough data | Not enough data | Not enough data | Not enough data | 

#### Generative AI

| Feature | Funnel | Spotfire Analytics | TapClicks | Supermetrics | 
|---|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | Not enough data | Not enough data | 

### ETL Tools

| Product | Score | Reviews |
|---|---|---|
| **Funnel** | 8.4/10 | 24 |
| **Spotfire Analytics** | N/A | N/A |
| **TapClicks** | N/A | N/A |
| **Supermetrics** | 8.5/10 | 73 |

#### Management

| Feature | Funnel | Spotfire Analytics | TapClicks | Supermetrics | 
|---|---|---|---|---|
| **Reporting** | 8.3 (20 reviews) | Not enough data | Not enough data | 8.6 (67 reviews) | 
| **Auditing** | 7.0 (18 reviews) | Not enough data | Not enough data | 8.1 (57 reviews) | 

#### Functionality

| Feature | Funnel | Spotfire Analytics | TapClicks | Supermetrics | 
|---|---|---|---|---|
| **Extraction** | 8.8 (19 reviews) | Not enough data | Not enough data | 8.7 (58 reviews) | 
| **Transformation** | 8.5 (20 reviews) | Not enough data | Not enough data | 8.2 (62 reviews) | 
| **Loading** | 8.8 (20 reviews) | Not enough data | Not enough data | 8.2 (61 reviews) | 
| **Automation** | 8.8 (20 reviews) | Not enough data | Not enough data | 8.5 (64 reviews) | 
| **Scalability** | 8.6 (20 reviews) | Not enough data | Not enough data | Feature Not Available | 

### Data Science and Machine Learning Platforms

| Product | Score | Reviews |
|---|---|---|
| **Funnel** | N/A | N/A |
| **Spotfire Analytics** | N/A | N/A |
| **TapClicks** | N/A | N/A |
| **Supermetrics** | N/A | N/A |

#### System

| Feature | Funnel | Spotfire Analytics | TapClicks | Supermetrics | 
|---|---|---|---|---|
| **Data Ingestion & Wrangling** | Not enough data | Not enough data | Not enough data | Not enough data | 

#### Model Development

| Feature | Funnel | Spotfire Analytics | TapClicks | Supermetrics | 
|---|---|---|---|---|
| **Language Support** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Drag and Drop** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Pre-Built Algorithms** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Model Training** | Not enough data | Feature Not Available | Not enough data | Not enough data | 

#### Model Development

| Feature | Funnel | Spotfire Analytics | TapClicks | Supermetrics | 
|---|---|---|---|---|
| **Feature Engineering** | Not enough data | Not enough data | Not enough data | Not enough data | 

#### Machine/Deep Learning Services

| Feature | Funnel | Spotfire Analytics | TapClicks | Supermetrics | 
|---|---|---|---|---|
| **Computer Vision** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Natural Language Processing** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Natural Language Generation** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Artificial Neural Networks** | Not enough data | Not enough data | Not enough data | Not enough data | 

#### Machine/Deep Learning Services

| Feature | Funnel | Spotfire Analytics | TapClicks | Supermetrics | 
|---|---|---|---|---|
| **Natural Language Understanding** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Deep Learning** | Not enough data | Not enough data | Not enough data | Not enough data | 

#### Deployment

| Feature | Funnel | Spotfire Analytics | TapClicks | Supermetrics | 
|---|---|---|---|---|
| **Managed Service** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Application** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Scalability** | Not enough data | Not enough data | Not enough data | Not enough data | 

#### Generative AI

| Feature | Funnel | Spotfire Analytics | TapClicks | Supermetrics | 
|---|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **AI Text-to-Image** | Not enough data | Not enough data | Not enough data | Not enough data | 

#### Agentic AI - Data Science and Machine Learning Platforms

| Feature | Funnel | Spotfire Analytics | TapClicks | Supermetrics | 
|---|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | Not enough data | 

### Machine Learning

| Product | Score | Reviews |
|---|---|---|
| **Funnel** | N/A | N/A |
| **Spotfire Analytics** | N/A | N/A |
| **TapClicks** | N/A | N/A |
| **Supermetrics** | N/A | N/A |

#### Integration - Machine Learning

| Feature | Funnel | Spotfire Analytics | TapClicks | Supermetrics | 
|---|---|---|---|---|
| **Integration** | Not enough data | Not enough data | Not enough data | Not enough data | 

#### Learning - Machine Learning

| Feature | Funnel | Spotfire Analytics | TapClicks | Supermetrics | 
|---|---|---|---|---|
| **Training Data** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Actionable Insights** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Algorithm** | Not enough data | Not enough data | Not enough data | Not enough data | 

### Google Workspace for Marketing

| Product | Score | Reviews |
|---|---|---|
| **Funnel** | N/A | N/A |
| **Spotfire Analytics** | N/A | N/A |
| **TapClicks** | N/A | N/A |
| **Supermetrics** | N/A | N/A |

#### Agentic AI - Google Workspace for Marketing

| Feature | Funnel | Spotfire Analytics | TapClicks | Supermetrics | 
|---|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | Not enough data | 

### AWS Marketplace

| Product | Score | Reviews |
|---|---|---|
| **Funnel** | N/A | N/A |
| **Spotfire Analytics** | N/A | N/A |
| **TapClicks** | N/A | N/A |
| **Supermetrics** | N/A | N/A |

#### Agentic AI - AWS Marketplace

| Feature | Funnel | Spotfire Analytics | TapClicks | Supermetrics | 
|---|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | Not enough data | 

### Predictive Analytics

| Product | Score | Reviews |
|---|---|---|
| **Funnel** | N/A | N/A |
| **Spotfire Analytics** | 8.5/10 | 13 |
| **TapClicks** | N/A | N/A |
| **Supermetrics** | N/A | N/A |

#### Statistical Tool

| Feature | Funnel | Spotfire Analytics | TapClicks | Supermetrics | 
|---|---|---|---|---|
| **Scripting** | Not enough data | 6.9 (6 reviews) | Not enough data | Not enough data | 
| **Data Mining** | Not enough data | 8.6 (7 reviews) | Not enough data | Not enough data | 
| **Algorithms** | Not enough data | Not enough data | Not enough data | Not enough data | 

#### Data Analysis

| Feature | Funnel | Spotfire Analytics | TapClicks | Supermetrics | 
|---|---|---|---|---|
| **Analysis** | Not enough data | 8.9 (9 reviews) | Not enough data | Not enough data | 
| **Data Interaction** | Not enough data | 8.9 (9 reviews) | Not enough data | Not enough data | 

#### Decision Making

| Feature | Funnel | Spotfire Analytics | TapClicks | Supermetrics | 
|---|---|---|---|---|
| **Modeling** | Not enough data | 8.3 (8 reviews) | Not enough data | Not enough data | 
| **Data Visualizations** | Not enough data | 9.0 (8 reviews) | Not enough data | Not enough data | 
| **Report Generation** | Not enough data | 9.5 (10 reviews) | Not enough data | Not enough data | 
| **Data Unification** | Not enough data | 7.9 (8 reviews) | Not enough data | Not enough data | 

#### Generative AI

| Feature | Funnel | Spotfire Analytics | TapClicks | Supermetrics | 
|---|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Funnel** | 8.0/10 | 99 |
| **Spotfire Analytics** | N/A | N/A |
| **TapClicks** | 8.4/10 | 199 |
| **Supermetrics** | 7.9/10 | 421 |

#### Marketing Operations

| Feature | Funnel | Spotfire Analytics | TapClicks | Supermetrics | 
|---|---|---|---|---|
| **ROI Tracking** | 8.3 (76 reviews) ✓ Verified | Not enough data | 8.2 (132 reviews) ✓ Verified | 8.2 (312 reviews) ✓ Verified | 
| **Data Collection** | 9.0 (87 reviews) ✓ Verified | Not enough data | 8.7 (167 reviews) ✓ Verified | 8.7 (360 reviews) ✓ Verified | 
| **Customer Insights** | 7.7 (43 reviews) | Not enough data | 8.1 (134 reviews) ✓ Verified | 7.8 (281 reviews) ✓ Verified | 
| **Multi-User Access** | 8.4 (75 reviews) ✓ Verified | Not enough data | 8.8 (155 reviews) ✓ Verified | 7.9 (301 reviews) ✓ Verified | 
| **Spend Management** | 8.1 (47 reviews) ✓ Verified | Not enough data | 8.1 (48 reviews) | 8.0 (161 reviews) | 
| **White Label** | Feature Not Available | Not enough data | 8.3 (20 reviews) | Feature Not Available | 

#### Campaign Activity

| Feature | Funnel | Spotfire Analytics | TapClicks | Supermetrics | 
|---|---|---|---|---|
| **Campaign Insights** | 8.5 (81 reviews) ✓ Verified | Not enough data | 8.6 (170 reviews) ✓ Verified | 8.6 (348 reviews) ✓ Verified | 
| **Reports and Dashboards** | 8.7 (84 reviews) ✓ Verified | Not enough data | 9.1 (183 reviews) ✓ Verified | 8.9 (388 reviews) ✓ Verified | 
| **Campaign Stickiness** | 8.2 (68 reviews) ✓ Verified | Not enough data | 8.1 (115 reviews) ✓ Verified | 8.0 (273 reviews) ✓ Verified | 
| **Multichannel Tracking** | 8.9 (84 reviews) ✓ Verified | Not enough data | 8.8 (151 reviews) ✓ Verified | 8.3 (329 reviews) ✓ Verified | 
| **Brand Optimization** | 7.8 (41 reviews) | Not enough data | 8.2 (118 reviews) ✓ Verified | 7.9 (273 reviews) ✓ Verified | 
| **Predictive Analytics** | 7.6 (41 reviews) ✓ Verified | Not enough data | 7.7 (39 reviews) ✓ Verified | Feature Not Available | 

#### Agentic AI - Marketing Analytics

| Feature | Funnel | Spotfire Analytics | TapClicks | Supermetrics | 
|---|---|---|---|---|
| **Autonomous Task Execution** | 7.5 (6 reviews) | Not enough data | Not enough data | 6.7 (14 reviews) | 
| **Cross-system Integration** | 6.9 (6 reviews) | Not enough data | Not enough data | 7.2 (20 reviews) | 
| **Proactive Assistance** | 6.9 (7 reviews) | Not enough data | Not enough data | 6.3 (12 reviews) | 

---
## Categories

**Unique to Funnel (3):** [ETL Tools](https://www.g2.com/categories/etl-tools), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)

**Unique to Spotfire Analytics (10):** [Stream Analytics Software](https://www.g2.com/categories/stream-analytics), [Data Science and Machine Learning Platforms](https://www.g2.com/categories/data-science-and-machine-learning-platforms), [Embedded Business Intelligence Software](https://www.g2.com/categories/embedded-business-intelligence), [Analytics Platforms](https://www.g2.com/categories/analytics-platforms), [Predictive Analytics Software](https://www.g2.com/categories/predictive-analytics), [Data Visualization Tools](https://www.g2.com/categories/data-visualization-tools), [Data Virtualization Software](https://www.g2.com/categories/data-virtualization), [Machine Learning Software](https://www.g2.com/categories/machine-learning), [Statistical Analysis Software](https://www.g2.com/categories/statistical-analysis), [AWS Marketplace Software](https://www.g2.com/categories/aws-marketplace)

**Unique to TapClicks (3):** [E-Commerce Analytics Software](https://www.g2.com/categories/e-commerce-analytics), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [ETL Tools](https://www.g2.com/categories/etl-tools)

**Unique to Supermetrics (4):** [ETL Tools](https://www.g2.com/categories/etl-tools), [Google Workspace for Marketing Software](https://www.g2.com/categories/google-workspace-for-marketing), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)


---
## Reviewer Demographics

### By Company Size

| Segment | Funnel | Spotfire Analytics | TapClicks | Supermetrics | 
|---|---|---|---|---|
| **Small-Business** | 50.9% | 23.0% | 61.5% | 55.5% | 
| **Mid-Market** | 43.5% | 25.5% | 29.0% | 35.1% | 
| **Enterprise** | 5.6% | 51.6% | 9.6% | 9.4% | 

### By Industry

#### Funnel

- **Marketing and Advertising:** 42.6%
- **Retail:** 6.2%
- **Information Technology and Services:** 6.2%
- **Internet:** 4.3%
- **Consumer Goods:** 3.1%
- **Apparel & Fashion:** 2.5%
- **Financial Services:** 1.9%
- **Real Estate:** 1.9%
- **Food & Beverages:** 1.9%
- **Pharmaceuticals:** 1.9%
- **Other:** 27.8%

#### Spotfire Analytics

- **Oil & Energy:** 21.4%
- **Information Technology and Services:** 10.1%
- **Pharmaceuticals:** 5.2%
- **Education Management:** 4.6%
- **Financial Services:** 4.3%
- **Biotechnology:** 3.1%
- **Computer Software:** 3.1%
- **Semiconductors:** 2.4%
- **Research:** 2.4%
- **Accounting:** 2.1%
- **Other:** 41.3%

#### TapClicks

- **Marketing and Advertising:** 72.3%
- **Broadcast Media:** 2.5%
- **Hospitality:** 2.2%
- **Information Technology and Services:** 1.6%
- **Automotive:** 1.3%
- **Education Management:** 1.3%
- **Retail:** 1.3%
- **Internet:** 1.0%
- **Newspapers:** 1.0%
- **Online Media:** 1.0%
- **Other:** 14.6%

#### Supermetrics

- **Marketing and Advertising:** 53.6%
- **Retail:** 5.1%
- **Computer Software:** 3.1%
- **Information Technology and Services:** 2.4%
- **Online Media:** 1.9%
- **Financial Services:** 1.9%
- **Internet:** 1.7%
- **Automotive:** 1.6%
- **Health, Wellness and Fitness:** 1.6%
- **Leisure, Travel & Tourism:** 1.5%
- **Other:** 25.7%

---
## Alternatives

### Alternatives to Funnel

- [Adverity](https://www.g2.com/products/adverity/reviews) — 4.4/5 stars (305 reviews)
- [Improvado](https://www.g2.com/products/improvado-improvado/reviews) — 4.4/5 stars (80 reviews)
- [Looker](https://www.g2.com/products/looker/reviews) — 4.4/5 stars (1644 reviews)
- [NinjaCat](https://www.g2.com/products/ninjacat/reviews) — 4.2/5 stars (316 reviews)
- [Fivetran](https://www.g2.com/products/fivetran/reviews) — 4.3/5 stars (795 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14784 reviews)
- [Windsor.ai](https://www.g2.com/products/windsor-ai/reviews) — 4.5/5 stars (86 reviews)
- [Dataslayer.ai](https://www.g2.com/products/dataslayer-ai/reviews) — 4.8/5 stars (307 reviews)
- [Singular](https://www.g2.com/products/singular/reviews) — 4.5/5 stars (510 reviews)
- [Domo](https://www.g2.com/products/domo/reviews) — 4.3/5 stars (1005 reviews)

### Alternatives to Spotfire Analytics

- [Domo](https://www.g2.com/products/domo/reviews) — 4.3/5 stars (1005 reviews)
- [Alteryx](https://www.g2.com/products/alteryx/reviews) — 4.6/5 stars (817 reviews)
- [Looker](https://www.g2.com/products/looker/reviews) — 4.4/5 stars (1644 reviews)
- [Sisense](https://www.g2.com/products/sisense/reviews) — 4.2/5 stars (1063 reviews)
- [IBM Cognos Analytics](https://www.g2.com/products/ibm-cognos-analytics/reviews) — 4.1/5 stars (479 reviews)
- [GoodData.AI](https://www.g2.com/products/gooddata-ai/reviews) — 4.3/5 stars (607 reviews)
- [Tableau](https://www.g2.com/products/tableau/reviews) — 4.4/5 stars (3658 reviews)
- [Strategy One (formerly MicroStrategy ONE)](https://www.g2.com/products/strategy-one-formerly-microstrategy-one/reviews) — 4.2/5 stars (600 reviews)
- [Qlik Sense](https://www.g2.com/products/qlik-sense/reviews) — 4.4/5 stars (928 reviews)
- [JMP](https://www.g2.com/products/jmp/reviews) — 4.5/5 stars (213 reviews)

### Alternatives to TapClicks

- [NinjaCat](https://www.g2.com/products/ninjacat/reviews) — 4.2/5 stars (316 reviews)
- [Adverity](https://www.g2.com/products/adverity/reviews) — 4.4/5 stars (305 reviews)
- [Looker](https://www.g2.com/products/looker/reviews) — 4.4/5 stars (1644 reviews)
- [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews) — 4.7/5 stars (451 reviews)
- [Domo](https://www.g2.com/products/domo/reviews) — 4.3/5 stars (1005 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14784 reviews)
- [OWOX](https://www.g2.com/products/owox/reviews) — 4.9/5 stars (296 reviews)
- [Pathmatics by Sensor Tower](https://www.g2.com/products/pathmatics-by-sensor-tower/reviews) — 4.3/5 stars (345 reviews)
- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.4/5 stars (3951 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1367 reviews)

### Alternatives to Supermetrics

- [Dataslayer.ai](https://www.g2.com/products/dataslayer-ai/reviews) — 4.8/5 stars (307 reviews)
- [Adverity](https://www.g2.com/products/adverity/reviews) — 4.4/5 stars (305 reviews)
- [Windsor.ai](https://www.g2.com/products/windsor-ai/reviews) — 4.5/5 stars (86 reviews)
- [Improvado](https://www.g2.com/products/improvado-improvado/reviews) — 4.4/5 stars (80 reviews)
- [Looker](https://www.g2.com/products/looker/reviews) — 4.4/5 stars (1644 reviews)
- [Fivetran](https://www.g2.com/products/fivetran/reviews) — 4.3/5 stars (795 reviews)
- [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews) — 4.7/5 stars (451 reviews)
- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.4/5 stars (3951 reviews)
- [Porter](https://www.g2.com/products/porter-metrics-porter/reviews) — 4.6/5 stars (230 reviews)
- [Google Cloud BigQuery](https://www.g2.com/products/google-cloud-bigquery/reviews) — 4.5/5 stars (1227 reviews)

---
## Top Discussions

### Funnel

- Title: [What do you like most about Funnel for data collection, and what improvements could be made?](https://www.g2.com/discussions/what-do-you-like-most-about-funnel-for-data-collection-and-what-improvements-could-be-made) — 1 comment, 1 upvote
  > **Top comment:** "I'm currently utilizing the free version of Funnel.io for visualizing Meta Ads within Looker Studio, and I'm satisfied with it. I don't require any further..."
- Title: [What is a funnel builder?](https://www.g2.com/discussions/what-is-a-funnel-builder) — 1 comment
  > **Top comment:** "Haven't heard of it"
- Title: [Can I see data retroactively in Funnel?](https://www.g2.com/discussions/3680-retroactive-data) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Yes. Because Funnel pulls down data from your advertising platforms and Google Analytics account we can report as far back as you have data in these..."
- Title: [Which advertising platforms does Funnel support?](https://www.g2.com/discussions/3676-advertising-platforms) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Funnel supports Google Analytics. We pull down data from your Google Analytics account and match it up with you advertising data so you can measure your..."

### Spotfire Analytics

- Title: [Is Tibco Spotfire free?](https://www.g2.com/discussions/is-tibco-spotfire-free) — 2 comments
  > **Top comment:** "No"
- Title: [What is TIBCO Spotfire used for?](https://www.g2.com/discussions/what-is-tibco-spotfire-used-for) — 1 comment *(includes official response)*
  > **Top comment:** "Spotfire is a visual data science platform with powerful self-service analytics and data visualization capabilities that empowers decision-makers to analyze..."
- Title: [What is most like Tibco Spotfire?](https://www.g2.com/discussions/what-is-most-like-tibco-spotfire) — 1 comment
  > **Top comment:** "TIBCO Spotfire provides excellent visualization and reporting capability as a BI tool. It enables connections to various data sources and advanced..."
- Title: [What's New In Tibco Spotfire?](https://www.g2.com/discussions/what-s-new-in-tibco-spotfire) — 1 comment *(includes official response)*
  > **Top comment:** "If you want to see the latest in Spotfire, you can check out our "What's New" page on the Spotfire community:..."

### TapClicks

- Title: [What is TapClicks used for?](https://www.g2.com/discussions/what-is-tapclicks-used-for) — 1 comment *(includes official response)*
  > **Top comment:** "TapClicks is designed as a comprehensive, all-in-one MarTech platform that significantly streamlines the way marketers manage their operations. It's used for..."
- Title: [Are you a truly Unified Marketing Platform?](https://www.g2.com/discussions/more-than-just-a-reporting-automation-platform) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Yes!  TapClicks is a unified marketing platform that can help you automate and streamline many marketing tasks. Here are the 4 parts of our Unified Marketing..."
- Title: [Do you have custom reporting?](https://www.g2.com/discussions/custom-reporting) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Absolutely! Our goal is to tell the most meaningful story, based on the needs of the person receiving the insights. We give you information you can use at..."
- Title: [What integrations do you have?](https://www.g2.com/discussions/integrations-209c0353-0c70-4c09-abc1-b2a5033bdfdf) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "We support over 1400 different data points.  We also offer a Smart Connector solution for importing raw data.  Take a look at some of our data integrations,..."

### Supermetrics

- Title: [What is the cadence in which you add new connection types and is there a way to get notifications of when these happen in my industry?](https://www.g2.com/discussions/what-is-the-cadence-in-which-you-add-new-connection-types-and-is-there-a-way-to-get-notifications-of-when-these-happen-in-my-industry) — 2 comments, 1 upvote
  > **Top comment:** "Hey Tyson,

We're constantly releasing new data source connectors. For example, during Q1 2022 we're releasing 14 new connectors. We typically inform about..."
- Title: [Is there a way of speeding up Data Studio reports with large data volumes?](https://www.g2.com/discussions/is-there-a-way-of-speeding-up-data-studio-reports-with-large-data-volumes) — 2 comments, 1 upvote
  > **Top comment:** "Hey Mathias,

There are a number of things that could contribute to Data Studio reports slowing down, especially at high volumes, such as long date ranges..."
- Title: [What is Supermetrics used for?](https://www.g2.com/discussions/what-is-supermetrics-used-for) — 1 comment
  > **Top comment:** "Supermetrics is a data marketing tool used to extract and load your data to accelerate your business growth."
- Title: [Is it possible to pivot data from Rows to Columns?](https://www.g2.com/discussions/is-it-possible-to-pivot-data-from-rows-to-columns) — 1 comment, 1 upvote
  > **Top comment:** "Hi James,

Absolutely! For example, both our Google Sheets and Microsoft Excel destinations support splitting data by rows or columns. When creating your..."
- Title: [Will organic Twitter ever be added to the plans?](https://www.g2.com/discussions/will-organic-twitter-ever-be-added-to-the-plans) — 1 comment, 1 upvote
  > **Top comment:** "Hi there,

We currently offer two connectors providing access to organic data – Twitter Premium and Twitter Public Data.

The Twitter Premium connector..."

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/funnel-vs-spotfire-analytics-vs-tapclicks-vs-supermetrics)