Introducing G2.ai, the future of software buying.Try now
Compare Funnel and Snowflake 
Featured Products
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Starburst
Visit Website
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Alteryx
Visit Website
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Adcredo
Visit Website
At a Glance
Market Segments
Small-Business (50.3% of reviews)
Enterprise (44.9% of reviews)
Entry-Level Pricing
Starting at $120.00
$2 Compute/Hour
Funnel
Star Rating
(163)4.5 out of 5
Market Segments
Small-Business (50.3% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $120.00
Free Trial is available
Browse all 3 pricing plansSnowflake
Star Rating
(666)4.6 out of 5
Market Segments
Enterprise (44.9% of reviews)
Pros & Cons
Entry-Level Pricing
$2 Compute/Hour
Free Trial is available
Browse all 4 pricing plansFunnel vs Snowflake
When assessing the two solutions, reviewers found Snowflake easier to use and set up. However, Funnel is easier to administer. Reviewers also preferred doing business with Funnel overall.
- Reviewers felt that Snowflake meets the needs of their business better than Funnel.
- When comparing quality of ongoing product support, reviewers felt that Funnel is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Snowflake over Funnel.
Pricing
Entry-Level Pricing
Funnel
Starter
Starting at $120.00
Begin your journey to data-driven marketing with our Starter Plan.
- 500 flexpoints included (additional flexpoints can be purchased)
- Connect to our 121 most popular data sources
- Send data to Looker Studio, Google Sheets, Microsoft Excel, or use built-in Funnel dashboards
Snowflake
Standard
$2
Compute/Hour
Compute usage is billed on a per-second basis, with a minimum of 60 seconds. You can secure price discounts with pre-purchased Snowflake capacity options.
- Complete SQL Data Warehouse
- Secure Data Sharing across regions / clouds
- Premier Support 24 x 365
Free Trial
Funnel
Free Trial is available
Snowflake
Free Trial is available
Ratings
Meets Requirements
8.8
140
9.1
504
Ease of Use
8.5
143
9.0
540
Ease of Setup
8.8
102
8.9
325
Ease of Admin
8.9
95
8.6
204
Quality of Support
9.1
137
8.7
461
Has the product been a good partner in doing business?
9.1
94
9.0
205
Product Direction (% positive)
8.7
141
9.2
474
Features by Category
Metrics
9.0
70
Not enough data
8.9
68
Not enough data
8.4
46
Not enough data
8.9
45
Not enough data
8.6
44
Not enough data
8.5
56
Not enough data
8.8
56
Not enough data
9.1
71
Not enough data
9.0
43
Not enough data
Reporting
8.6
48
Not enough data
8.8
43
Not enough data
8.7
62
Not enough data
8.7
52
Not enough data
8.2
40
Not enough data
8.1
55
Not enough data
9.2
69
Not enough data
Other
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.9
73
Not enough data
8.9
59
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.9
71
Not enough data
Feature Not Available
Not enough data
9.1
75
Not enough data
8.9
74
Not enough data
Management
8.3
20
Not enough data
7.0
18
Not enough data
Functionality
8.8
19
Not enough data
8.5
20
Not enough data
8.8
20
Not enough data
8.8
20
Not enough data
8.6
20
Not enough data
Deployment
Not enough data
9.2
12
Not enough data
8.9
12
Not enough data
9.0
12
Not enough data
9.3
12
Not enough data
9.3
12
Deployment
Not enough data
9.3
10
Not enough data
9.5
10
Not enough data
9.5
10
Not enough data
9.5
10
Not enough data
9.3
10
Management
Not enough data
9.2
12
Not enough data
9.0
12
Not enough data
9.2
12
Not enough data
9.0
12
Operations
Not enough data
8.8
10
Not enough data
8.8
10
Not enough data
9.5
10
Management
Not enough data
9.2
10
Not enough data
9.3
9
Not enough data
9.0
10
Generative AI
Not enough data
8.7
10
Not enough data
8.3
10
System
Not enough data
9.2
28
Model Development
Not enough data
9.1
27
Not enough data
8.5
27
Not enough data
8.3
27
Not enough data
8.7
27
Model Development
Not enough data
8.7
27
Machine/Deep Learning Services
Not enough data
8.6
27
Not enough data
8.6
27
Not enough data
8.4
27
Not enough data
8.4
26
Machine/Deep Learning Services
Not enough data
8.5
27
Not enough data
8.5
24
Deployment
Not enough data
9.1
29
Not enough data
9.0
27
Not enough data
9.3
27
Generative AI
Not enough data
8.4
25
Not enough data
8.3
25
Not enough data
8.5
25
Agentic AI - Data Science and Machine Learning Platforms
Not enough data
8.2
13
Not enough data
8.2
13
Not enough data
8.3
13
Not enough data
8.5
13
Not enough data
8.2
13
Not enough data
8.3
13
Not enough data
8.2
12
Data Management
Not enough data
9.0
183
|
Verified
Not enough data
8.9
168
|
Verified
Not enough data
9.0
175
|
Verified
Not enough data
8.3
170
|
Verified
Not enough data
8.2
150
|
Verified
Not enough data
8.7
154
|
Verified
Integration
Not enough data
8.2
141
|
Verified
Not enough data
8.9
169
|
Verified
Not enough data
8.8
159
|
Verified
Deployment
Not enough data
7.8
140
|
Verified
Not enough data
9.2
175
|
Verified
Performance
Not enough data
9.2
178
|
Verified
Security
Not enough data
8.9
165
|
Verified
Not enough data
9.1
176
|
Verified
Generative AI
Not enough data
8.0
79
Not enough data
8.1
80
Management
Not enough data
8.9
83
Not enough data
9.2
83
Not enough data
9.5
88
Not enough data
9.0
86
Not enough data
9.1
87
Maintenance
Not enough data
9.3
85
Not enough data
9.0
84
Not enough data
9.3
85
Security
Not enough data
9.2
85
Not enough data
9.2
88
Storage
Not enough data
9.2
44
Not enough data
9.2
44
Availability
Not enough data
9.1
39
Not enough data
9.2
37
Not enough data
9.2
41
Performance
Not enough data
9.2
44
Security
Not enough data
9.1
44
Not enough data
9.2
45
Not enough data
8.9
38
Not enough data
9.2
38
Support
Not enough data
9.2
36
Not enough data
9.1
35
Centralized computation
Not enough data
9.3
25
Localized computation
Not enough data
9.0
24
Marketing Operations
8.3
76
|
Verified
Not enough data
8.9
85
|
Verified
Not enough data
7.7
43
Not enough data
8.4
74
|
Verified
Not enough data
8.0
46
|
Verified
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.4
80
|
Verified
Not enough data
8.7
83
|
Verified
Not enough data
8.2
68
|
Verified
Not enough data
8.9
83
|
Verified
Not enough data
7.8
41
Not enough data
7.6
41
|
Verified
Not enough data
Agentic AI - Marketing Analytics
7.5
6
Not enough data
6.9
6
Not enough data
6.7
6
Not enough data
Database
Not enough data
8.9
98
Not enough data
9.3
101
Not enough data
9.3
95
Integrations
Not enough data
8.6
76
Not enough data
8.7
81
Platform
Not enough data
9.1
91
Not enough data
9.0
97
Not enough data
8.7
81
Processing
Not enough data
9.3
96
Not enough data
9.1
94
Data Transformation
Not enough data
9.2
86
Not enough data
9.4
86
Connectivity
Not enough data
8.5
78
Not enough data
8.7
79
Not enough data
9.1
80
Not enough data
9.1
81
Operations
Not enough data
8.6
83
Not enough data
9.2
79
Not enough data
8.9
75
Not enough data
8.8
80
Not enough data
8.7
77
Building Reports
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Funnel and Snowflake share no categories
Unique Categories
Reviews
Reviewers' Company Size
Funnel
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Snowflake
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
42.5%
Retail
6.3%
Information Technology and Services
6.3%
Internet
4.4%
Consumer Goods
3.1%
Other
37.5%
Information Technology and Services
14.3%
Computer Software
13.0%
Financial Services
10.4%
Marketing and Advertising
4.7%
Hospital & Health Care
3.7%
Other
53.8%
Alternatives
Discussions
Which advertising platforms does Funnel support?
1 Comment
JL
Hi there and thank you for your question. As stated in the title, Funnel supports all, and I mean all, advertising platforms. So no matter what ad platform...Read more
Can I see data retroactively in Funnel?
1 Comment
GJ
Yes. Data is backfilled (depending on the source) once you connect up a data source. For example, Google Ads data goes back to up to 2 years in the past when...Read more
What's the best way to manage change data capture in Snowflake?
4 Comments
VT
Please go through this link: https://docs.snowflake.com/en/user-guide/streams
You might get a pertinent response from it.
Please click on this link...Read more
which is best snowflake or My sql
2 Comments
LH
Depends on your needs. MySQL is open source/free. It or Postgres (another open source db) is good for pretty much any normal need. You can install on...Read more
What is the difference between Snowflake vs Redshift? Which one is Good to Learn.
2 Comments
DW
I've used both; Snowflake is superior in my view. Redshift certainly offers a lot of power being an AWS product, however Snowflake is more fully-featured....Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
