Compare Funnel, SimilarWeb, Moz Pro, and SEMrush

Pricing

 
Standard
$499
per month
FREE
$0
per month
Standard
$99
/ month
Pro
$99.95
/ month
 
Business
$799
per month
ENTERPRISE
Custom Plans
Medium
$179
/ month
Guru
$199.95
/ month
 
Professional
$999
per month
Additional Solutions
Custom Plans
Large
$249
/ month
Business
$399.95
/ month
 
Enterprise & Agencies
Contact sales
Premium
$999
/ month
Enterprise
Upon Request
 
Free Trial
Free Trial Unavailable
Free Trial
Free Trial
Funnel
Standard
$499per month
Business
$799per month
Professional
$999per month
Enterprise & Agencies
Contact sales
Free Trial
SimilarWeb
FREE
$0per month
ENTERPRISE
Custom Plans
Additional Solutions
Custom Plans
Free Trial Unavailable
Moz Pro
Standard
$99/ month
Medium
$179/ month
Large
$249/ month
Premium
$999/ month
Free Trial
SEMrush
Pro
$99.95/ month
Guru
$199.95/ month
Business
$399.95/ month
Enterprise
Upon Request
Free Trial

Ratings

Meets Requirements
Meets Requirements
8.7
7.8
8.4
8.9
Ease of Use
Ease of Use
8.4
8.7
8.7
8.3
Ease of Setup
Ease of Setup
8.8
9.2
9.1
8.6
Ease of Admin
Ease of Admin
8.8
9.7
9.0
8.8
Quality of Support
Quality of Support
9.3
7.8
8.7
8.4
Ease of Doing Business With
Ease of Doing Business With
9.4
8.3
9.2
8.8
Product Direction (% positive)
Product Direction (% positive)
8.4
7.8
8.5
9.1
Meets Requirements
Funnel
8.7
SimilarWeb
7.8
Moz Pro
8.4
SEMrush
8.9
Ease of Use
Funnel
8.4
SimilarWeb
8.7
Moz Pro
8.7
SEMrush
8.3
Ease of Setup
Funnel
8.8
SimilarWeb
9.2
Moz Pro
9.1
SEMrush
8.6
Ease of Admin
Funnel
8.8
SimilarWeb
9.7
Moz Pro
9.0
SEMrush
8.8
Quality of Support
Funnel
9.3
SimilarWeb
7.8
Moz Pro
8.7
SEMrush
8.4
Ease of Doing Business With
Funnel
9.4
SimilarWeb
8.3
Moz Pro
9.2
SEMrush
8.8
Product Direction (% positive)
Funnel
8.4
SimilarWeb
7.8
Moz Pro
8.5
SEMrush
9.1

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
44.6%
35.7%
54.1%
64.4%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
52.3%
53.6%
35.5%
30.3%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
3.1%
10.7%
10.3%
5.3%
Funnel
Small-Business
44.6%
Mid-Market
52.3%
Enterprise
3.1%
SimilarWeb
Small-Business
35.7%
Mid-Market
53.6%
Enterprise
10.7%
Moz Pro
Small-Business
54.1%
Mid-Market
35.5%
Enterprise
10.3%
SEMrush
Small-Business
64.4%
Mid-Market
30.3%
Enterprise
5.3%

Reviewers' Industry

 
Marketing and Advertising
30.9%
Internet
26.2%
Marketing and Advertising
29.6%
Marketing and Advertising
36.7%
 
Internet
11.1%
Marketing and Advertising
19.0%
Computer Software
13.1%
Internet
13.2%
 
Information Technology and Services
11.1%
Public Relations and Communications
16.7%
Internet
12.8%
Computer Software
10.0%
 
Retail
6.2%
Information Technology and Services
14.3%
Information Technology and Services
7.8%
Information Technology and Services
6.1%
 
Health, Wellness and Fitness
2.5%
Financial Services
4.8%
Retail
2.2%
Retail
2.2%
 
Other
38.3%
Other
19.0%
Other
34.6%
Other
31.9%
Funnel
Marketing and Advertising
30.9%
Internet
11.1%
Information Technology and Services
11.1%
Retail
6.2%
Health, Wellness and Fitness
2.5%
Other
38.3%
SimilarWeb
Internet
26.2%
Marketing and Advertising
19.0%
Public Relations and Communications
16.7%
Information Technology and Services
14.3%
Financial Services
4.8%
Other
19.0%
Moz Pro
Marketing and Advertising
29.6%
Computer Software
13.1%
Internet
12.8%
Information Technology and Services
7.8%
Retail
2.2%
Other
34.6%
SEMrush
Marketing and Advertising
36.7%
Internet
13.2%
Computer Software
10.0%
Information Technology and Services
6.1%
Retail
2.2%
Other
31.9%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Tobias H.
User

One slick system to keep all of your cost and budget related info in one place. Earlier that info could be spread out in several different systems and a nightmare to manage.

Marianna C.
User

the information is well displayed and easy to evaluate

Benjamin C.
Agency in Staffing and Recruiting

Moz has been one of my most valued and integrated research tools for online marketing. Since a lot of my work involves community outreach, I use Fresh Web Explorer and Opensite Explorer to track brand mentions, linking progress and competitive analysis....

Paul B.
User in Internet

What I enjoy the most about this tool is how the dashboard is constructed. It's put together in a logical sequence of how you would most likely use the tool. Just like someone searching the web, you start with a broad term to see what results you get....

Most Helpful Critical Review
Most Helpful Critical Review
G2 User in Individual & Family Services

There is nothing I do not like about Funnel. io

G2 User in Marketing and Advertising

This is not a technology, but a service. You enter domains in a spreadsheet that can do look-ups. You cannot easily do a list build and the way they do look-ups eats into your API calls, which are limited every month. My CSM is definitely trying to be...

Michael G.
Administrator in Information Technology and Services

Let's see... No telephone number to call customer support. Too expensive. Way, way too expensive. In fact, I was paying $300 per month and for that price, I want to talk to a human if something breaks. You can't find their address or telephone number, no...

G2 User in Graphic Design

The competitor budgets tend not to be very accurate.

 
Funnel
Most Helpful Favorable Review
Tobias H.
User

One slick system to keep all of your cost and budget related info in one place. Earlier that info could be spread out in several different systems and a nightmare to manage.

Most Helpful Critical Review
G2 User in Individual & Family Services

There is nothing I do not like about Funnel. io

SimilarWeb
Most Helpful Favorable Review
Marianna C.
User

the information is well displayed and easy to evaluate

Most Helpful Critical Review
G2 User in Marketing and Advertising

This is not a technology, but a service. You enter domains in a spreadsheet that can do look-ups. You cannot easily do a list build and the way they do look-ups eats into your API calls, which are limited every month. My CSM is definitely trying to be...

Moz Pro
Most Helpful Favorable Review
Benjamin C.
Agency in Staffing and Recruiting

Moz has been one of my most valued and integrated research tools for online marketing. Since a lot of my work involves community outreach, I use Fresh Web Explorer and Opensite Explorer to track brand mentions, linking progress and competitive analysis....

Most Helpful Critical Review
Michael G.
Administrator in Information Technology and Services

Let's see... No telephone number to call customer support. Too expensive. Way, way too expensive. In fact, I was paying $300 per month and for that price, I want to talk to a human if something breaks. You can't find their address or telephone number, no...

SEMrush
Most Helpful Favorable Review
Paul B.
User in Internet

What I enjoy the most about this tool is how the dashboard is constructed. It's put together in a logical sequence of how you would most likely use the tool. Just like someone searching the web, you start with a broad term to see what results you get....

Most Helpful Critical Review
G2 User in Graphic Design

The competitor budgets tend not to be very accurate.

Screenshots

 
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Videos

 No videos providedNo videos providedNo videos provided

Overviews of all of the the SEMrush toolkits — including the SEO Toolkit, Competitive Research Toolkit, Advertising Toolkit, Content Marketing Toolkit, and Social Media Toolkit

Funnel
No videos provided
SimilarWeb
No videos provided
Moz Pro
No videos provided
SEMrush

Overviews of all of the the SEMrush toolkits — including the SEO Toolkit, Competitive Research Toolkit, Advertising Toolkit, Content Marketing Toolkit, and Social Media Toolkit

Downloads

 No downloads providedNo downloads providedNo downloads provided
Funnel
No downloads provided
SimilarWeb
No downloads provided
Moz Pro
No downloads provided
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