Compare Funnel, SimilarWeb, Moz Pro, and HubSpot

Pricing

 
Standard
$499
per month
FREE
$0
per month
Standard
$99
/ month
Marketing Hub Free
$0
 
Business
$799
per month
ENTERPRISE
Custom Plans
Medium
$179
/ month
Marketing Hub Starter
$50
/month
 
Professional
$999
per month
Additional Solutions
Custom Plans
Large
$249
/ month
Marketing Hub Professional
$800
/month
 
Enterprise & Agencies
Contact sales
Premium
$999
/ month
Marketing Hub Enterprise
$3,200
/month
 
Free Trial
Free Trial Unavailable
Free Trial
Free Trial
Funnel
Standard
$499per month
Business
$799per month
Professional
$999per month
Enterprise & Agencies
Contact sales
Free Trial
SimilarWeb
FREE
$0per month
ENTERPRISE
Custom Plans
Additional Solutions
Custom Plans
Free Trial Unavailable
Moz Pro
Standard
$99/ month
Medium
$179/ month
Large
$249/ month
Premium
$999/ month
Free Trial
HubSpot
Marketing Hub Free
$0
Marketing Hub Starter
$50/month
Marketing Hub Professional
$800/month
Marketing Hub Enterprise
$3,200/month
Free Trial

Ratings

Meets Requirements
Meets Requirements
8.7
7.8
8.4
8.5
Ease of Use
Ease of Use
8.4
8.7
8.7
8.4
Ease of Setup
Ease of Setup
8.8
9.2
9.1
8.0
Ease of Admin
Ease of Admin
8.8
9.7
9.0
8.5
Quality of Support
Quality of Support
9.3
7.8
8.7
8.7
Ease of Doing Business With
Ease of Doing Business With
9.4
8.3
9.2
8.7
Product Direction (% positive)
Product Direction (% positive)
8.4
7.8
8.5
8.6
Meets Requirements
Funnel
8.7
SimilarWeb
7.8
Moz Pro
8.4
HubSpot
8.5
Ease of Use
Funnel
8.4
SimilarWeb
8.7
Moz Pro
8.7
HubSpot
8.4
Ease of Setup
Funnel
8.8
SimilarWeb
9.2
Moz Pro
9.1
HubSpot
8.0
Ease of Admin
Funnel
8.8
SimilarWeb
9.7
Moz Pro
9.0
HubSpot
8.5
Quality of Support
Funnel
9.3
SimilarWeb
7.8
Moz Pro
8.7
HubSpot
8.7
Ease of Doing Business With
Funnel
9.4
SimilarWeb
8.3
Moz Pro
9.2
HubSpot
8.7
Product Direction (% positive)
Funnel
8.4
SimilarWeb
7.8
Moz Pro
8.5
HubSpot
8.6

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
45.3%
35.7%
54.1%
55.4%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
51.6%
53.6%
35.5%
38.4%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
3.1%
10.7%
10.3%
6.2%
Funnel
Small-Business
45.3%
Mid-Market
51.6%
Enterprise
3.1%
SimilarWeb
Small-Business
35.7%
Mid-Market
53.6%
Enterprise
10.7%
Moz Pro
Small-Business
54.1%
Mid-Market
35.5%
Enterprise
10.3%
HubSpot
Small-Business
55.4%
Mid-Market
38.4%
Enterprise
6.2%

Reviewers' Industry

 
Marketing and Advertising
31.3%
Internet
26.2%
Marketing and Advertising
29.6%
Marketing and Advertising
18.9%
 
Internet
11.3%
Marketing and Advertising
19.0%
Computer Software
13.1%
Computer Software
14.8%
 
Information Technology and Services
11.3%
Public Relations and Communications
16.7%
Internet
12.8%
Information Technology and Services
9.8%
 
Retail
6.3%
Information Technology and Services
14.3%
Information Technology and Services
7.8%
Internet
5.9%
 
Health, Wellness and Fitness
2.5%
Financial Services
4.8%
Retail
2.2%
Financial Services
2.8%
 
Other
37.5%
Other
19.0%
Other
34.6%
Other
47.8%
Funnel
Marketing and Advertising
31.3%
Internet
11.3%
Information Technology and Services
11.3%
Retail
6.3%
Health, Wellness and Fitness
2.5%
Other
37.5%
SimilarWeb
Internet
26.2%
Marketing and Advertising
19.0%
Public Relations and Communications
16.7%
Information Technology and Services
14.3%
Financial Services
4.8%
Other
19.0%
Moz Pro
Marketing and Advertising
29.6%
Computer Software
13.1%
Internet
12.8%
Information Technology and Services
7.8%
Retail
2.2%
Other
34.6%
HubSpot
Marketing and Advertising
18.9%
Computer Software
14.8%
Information Technology and Services
9.8%
Internet
5.9%
Financial Services
2.8%
Other
47.8%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Tomas L.
Administrator in Retail

That I don't have to spend hours hours and hours each month, analyzing all my traffic sources. Funnel gives me everything I need at a glance. The customer support is really great as well and not only have I learnt tons of stuff from them but also do they...

G2 User in Public Relations and Communications

SimilarWeb seems to be more accurate than other platforms which offer a similar service: Compete and Alexa. In addition, SimilarWeb provides additional insights about referrers, UV location and more. SW also has some great, pretty much presentation-ready...

Benjamin C.
Agency in Staffing and Recruiting

Moz has been one of my most valued and integrated research tools for online marketing. Since a lot of my work involves community outreach, I use Fresh Web Explorer and Opensite Explorer to track brand mentions, linking progress and competitive analysis....

Sandra A.
Administrator in Computer Software

In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...

Most Helpful Critical Review
Most Helpful Critical Review
Shabnam M.
Administrator in Internet

So sensitive to minor differences in UTM links Not extremely intuitive when it comes to creating graphs or keeping track of campaigns easily

G2 User in Computer Software

Most of the data is overrated. Where the actual monthly traffic will be 15K, this platform shows more than 1 lakh per month. So you actually can't rely every time on this. Also, their support system is very poor and the guys are full of attitude. The way...

Corey N.
Agency in Marketing and Advertising

If you're doing more than the most basic local work in a market with no competition, you'll need more. A lot more. Ahrefs has a vastly superior backlink database and Majestic has the only really usable link API. SEMrush and Search Metrics provide endless...

Jeremy F.
User in Information Technology and Services

Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...

 
Funnel
Most Helpful Favorable Review
Tomas L.
Administrator in Retail

That I don't have to spend hours hours and hours each month, analyzing all my traffic sources. Funnel gives me everything I need at a glance. The customer support is really great as well and not only have I learnt tons of stuff from them but also do they...

Most Helpful Critical Review
Shabnam M.
Administrator in Internet

So sensitive to minor differences in UTM links Not extremely intuitive when it comes to creating graphs or keeping track of campaigns easily

SimilarWeb
Most Helpful Favorable Review
G2 User in Public Relations and Communications

SimilarWeb seems to be more accurate than other platforms which offer a similar service: Compete and Alexa. In addition, SimilarWeb provides additional insights about referrers, UV location and more. SW also has some great, pretty much presentation-ready...

Most Helpful Critical Review
G2 User in Computer Software

Most of the data is overrated. Where the actual monthly traffic will be 15K, this platform shows more than 1 lakh per month. So you actually can't rely every time on this. Also, their support system is very poor and the guys are full of attitude. The way...

Moz Pro
Most Helpful Favorable Review
Benjamin C.
Agency in Staffing and Recruiting

Moz has been one of my most valued and integrated research tools for online marketing. Since a lot of my work involves community outreach, I use Fresh Web Explorer and Opensite Explorer to track brand mentions, linking progress and competitive analysis....

Most Helpful Critical Review
Corey N.
Agency in Marketing and Advertising

If you're doing more than the most basic local work in a market with no competition, you'll need more. A lot more. Ahrefs has a vastly superior backlink database and Majestic has the only really usable link API. SEMrush and Search Metrics provide endless...

HubSpot
Most Helpful Favorable Review
Sandra A.
Administrator in Computer Software

In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...

Most Helpful Critical Review
Jeremy F.
User in Information Technology and Services

Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...

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Videos

 No videos providedNo videos providedNo videos provided

The world has changed, and it's time to transform how you market and sell to match how people shop, buy, and share experiences online. That's why we built HubSpot. With HubSpot's award-winning inbound marketing and sales platform, you will attract more visitors, generate more leads, and delight more customers: all in one platform.

HubSpot offers a full stack of products for marketing, sales, and customer relationship management: powerful alone, and even better when used together.

Funnel
No videos provided
SimilarWeb
No videos provided
Moz Pro
No videos provided
HubSpot

The world has changed, and it's time to transform how you market and sell to match how people shop, buy, and share experiences online. That's why we built HubSpot. With HubSpot's award-winning inbound marketing and sales platform, you will attract more visitors, generate more leads, and delight more customers: all in one platform.

HubSpot offers a full stack of products for marketing, sales, and customer relationship management: powerful alone, and even better when used together.

Downloads

 No downloads providedNo downloads providedNo downloads provided
Funnel
No downloads provided
SimilarWeb
No downloads provided
Moz Pro
No downloads provided
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