Compare Funnel, SimilarWeb, Moz Pro, and Google Analytics

Pricing

 
Standard
$499
per month
FREE
$0
per month
Standard
$99
/ month
 
Business
$799
per month
ENTERPRISE
Custom Plans
Medium
$179
/ month
 
Professional
$999
per month
Additional Solutions
Custom Plans
Large
$249
/ month
 
Enterprise & Agencies
Contact sales
Premium
$999
/ month
 
Free Trial
Free Trial Unavailable
Free Trial
Free Trial Unavailable
Funnel
Standard
$499per month
Business
$799per month
Professional
$999per month
Enterprise & Agencies
Contact sales
Free Trial
SimilarWeb
FREE
$0per month
ENTERPRISE
Custom Plans
Additional Solutions
Custom Plans
Free Trial Unavailable
Moz Pro
Standard
$99/ month
Medium
$179/ month
Large
$249/ month
Premium
$999/ month
Free Trial
Google Analytics
Free Trial Unavailable

Ratings

Meets Requirements
Meets Requirements
8.7
7.8
8.4
9.0
Ease of Use
Ease of Use
8.4
8.7
8.7
7.7
Ease of Setup
Ease of Setup
8.8
9.2
9.1
7.8
Ease of Admin
Ease of Admin
8.8
9.7
9.0
8.1
Quality of Support
Quality of Support
9.3
7.8
8.7
7.4
Ease of Doing Business With
Ease of Doing Business With
9.4
8.3
9.2
8.2
Product Direction (% positive)
Product Direction (% positive)
8.4
7.8
8.5
8.4
Meets Requirements
Funnel
8.7
SimilarWeb
7.8
Moz Pro
8.4
Google Analytics
9.0
Ease of Use
Funnel
8.4
SimilarWeb
8.7
Moz Pro
8.7
Google Analytics
7.7
Ease of Setup
Funnel
8.8
SimilarWeb
9.2
Moz Pro
9.1
Google Analytics
7.8
Ease of Admin
Funnel
8.8
SimilarWeb
9.7
Moz Pro
9.0
Google Analytics
8.1
Quality of Support
Funnel
9.3
SimilarWeb
7.8
Moz Pro
8.7
Google Analytics
7.4
Ease of Doing Business With
Funnel
9.4
SimilarWeb
8.3
Moz Pro
9.2
Google Analytics
8.2
Product Direction (% positive)
Funnel
8.4
SimilarWeb
7.8
Moz Pro
8.5
Google Analytics
8.4

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
45.3%
35.7%
54.1%
60.7%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
51.6%
53.6%
35.5%
27.6%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
3.1%
10.7%
10.3%
11.7%
Funnel
Small-Business
45.3%
Mid-Market
51.6%
Enterprise
3.1%
SimilarWeb
Small-Business
35.7%
Mid-Market
53.6%
Enterprise
10.7%
Moz Pro
Small-Business
54.1%
Mid-Market
35.5%
Enterprise
10.3%
Google Analytics
Small-Business
60.7%
Mid-Market
27.6%
Enterprise
11.7%

Reviewers' Industry

 
Marketing and Advertising
31.3%
Internet
26.2%
Marketing and Advertising
29.6%
Marketing and Advertising
21.9%
 
Internet
11.3%
Marketing and Advertising
19.0%
Computer Software
13.1%
Information Technology and Services
6.8%
 
Information Technology and Services
11.3%
Public Relations and Communications
16.7%
Internet
12.8%
Computer Software
6.7%
 
Retail
6.3%
Information Technology and Services
14.3%
Information Technology and Services
7.8%
Internet
6.0%
 
Health, Wellness and Fitness
2.5%
Financial Services
4.8%
Retail
2.2%
Higher Education
2.9%
 
Other
37.5%
Other
19.0%
Other
34.6%
Other
55.7%
Funnel
Marketing and Advertising
31.3%
Internet
11.3%
Information Technology and Services
11.3%
Retail
6.3%
Health, Wellness and Fitness
2.5%
Other
37.5%
SimilarWeb
Internet
26.2%
Marketing and Advertising
19.0%
Public Relations and Communications
16.7%
Information Technology and Services
14.3%
Financial Services
4.8%
Other
19.0%
Moz Pro
Marketing and Advertising
29.6%
Computer Software
13.1%
Internet
12.8%
Information Technology and Services
7.8%
Retail
2.2%
Other
34.6%
Google Analytics
Marketing and Advertising
21.9%
Information Technology and Services
6.8%
Computer Software
6.7%
Internet
6.0%
Higher Education
2.9%
Other
55.7%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Tomas L.
Administrator in Retail

That I don't have to spend hours hours and hours each month, analyzing all my traffic sources. Funnel gives me everything I need at a glance. The customer support is really great as well and not only have I learnt tons of stuff from them but also do they...

G2 User in Public Relations and Communications

SimilarWeb seems to be more accurate than other platforms which offer a similar service: Compete and Alexa. In addition, SimilarWeb provides additional insights about referrers, UV location and more. SW also has some great, pretty much presentation-ready...

Benjamin C.
Agency in Staffing and Recruiting

Moz has been one of my most valued and integrated research tools for online marketing. Since a lot of my work involves community outreach, I use Fresh Web Explorer and Opensite Explorer to track brand mentions, linking progress and competitive analysis....

Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Most Helpful Critical Review
Most Helpful Critical Review
Shabnam M.
Administrator in Internet

So sensitive to minor differences in UTM links Not extremely intuitive when it comes to creating graphs or keeping track of campaigns easily

G2 User in Computer Software

Most of the data is overrated. Where the actual monthly traffic will be 15K, this platform shows more than 1 lakh per month. So you actually can't rely every time on this. Also, their support system is very poor and the guys are full of attitude. The way...

Corey N.
Agency in Marketing and Advertising

If you're doing more than the most basic local work in a market with no competition, you'll need more. A lot more. Ahrefs has a vastly superior backlink database and Majestic has the only really usable link API. SEMrush and Search Metrics provide endless...

Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

 
Funnel
Most Helpful Favorable Review
Tomas L.
Administrator in Retail

That I don't have to spend hours hours and hours each month, analyzing all my traffic sources. Funnel gives me everything I need at a glance. The customer support is really great as well and not only have I learnt tons of stuff from them but also do they...

Most Helpful Critical Review
Shabnam M.
Administrator in Internet

So sensitive to minor differences in UTM links Not extremely intuitive when it comes to creating graphs or keeping track of campaigns easily

SimilarWeb
Most Helpful Favorable Review
G2 User in Public Relations and Communications

SimilarWeb seems to be more accurate than other platforms which offer a similar service: Compete and Alexa. In addition, SimilarWeb provides additional insights about referrers, UV location and more. SW also has some great, pretty much presentation-ready...

Most Helpful Critical Review
G2 User in Computer Software

Most of the data is overrated. Where the actual monthly traffic will be 15K, this platform shows more than 1 lakh per month. So you actually can't rely every time on this. Also, their support system is very poor and the guys are full of attitude. The way...

Moz Pro
Most Helpful Favorable Review
Benjamin C.
Agency in Staffing and Recruiting

Moz has been one of my most valued and integrated research tools for online marketing. Since a lot of my work involves community outreach, I use Fresh Web Explorer and Opensite Explorer to track brand mentions, linking progress and competitive analysis....

Most Helpful Critical Review
Corey N.
Agency in Marketing and Advertising

If you're doing more than the most basic local work in a market with no competition, you'll need more. A lot more. Ahrefs has a vastly superior backlink database and Majestic has the only really usable link API. SEMrush and Search Metrics provide endless...

Google Analytics
Most Helpful Favorable Review
Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Most Helpful Critical Review
Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

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