Compare Funnel, SimilarWeb, Moz Pro, and BrightEdge

Pricing

 
Standard
$499
per month
FREE
$0
per month
Standard
$99
/ month
 
Business
$799
per month
ENTERPRISE
Custom Plans
Medium
$179
/ month
 
Professional
$999
per month
Additional Solutions
Custom Plans
Large
$249
/ month
 
Enterprise & Agencies
Contact sales
Premium
$999
/ month
 
Free Trial
Free Trial Unavailable
Free Trial
Free Trial Unavailable
Funnel
Standard
$499per month
Business
$799per month
Professional
$999per month
Enterprise & Agencies
Contact sales
Free Trial
SimilarWeb
FREE
$0per month
ENTERPRISE
Custom Plans
Additional Solutions
Custom Plans
Free Trial Unavailable
Moz Pro
Standard
$99/ month
Medium
$179/ month
Large
$249/ month
Premium
$999/ month
Free Trial
BrightEdge
Free Trial Unavailable

Ratings

Meets Requirements
Meets Requirements
8.7
7.8
8.4
8.4
Ease of Use
Ease of Use
8.4
8.7
8.6
8.0
Ease of Setup
Ease of Setup
8.8
9.2
9.1
7.8
Ease of Admin
Ease of Admin
8.8
9.7
9.0
8.2
Quality of Support
Quality of Support
9.3
7.8
8.7
9.1
Ease of Doing Business With
Ease of Doing Business With
9.4
8.3
9.2
8.9
Product Direction (% positive)
Product Direction (% positive)
8.4
7.8
8.5
8.0
Meets Requirements
Funnel
8.7
SimilarWeb
7.8
Moz Pro
8.4
BrightEdge
8.4
Ease of Use
Funnel
8.4
SimilarWeb
8.7
Moz Pro
8.6
BrightEdge
8.0
Ease of Setup
Funnel
8.8
SimilarWeb
9.2
Moz Pro
9.1
BrightEdge
7.8
Ease of Admin
Funnel
8.8
SimilarWeb
9.7
Moz Pro
9.0
BrightEdge
8.2
Quality of Support
Funnel
9.3
SimilarWeb
7.8
Moz Pro
8.7
BrightEdge
9.1
Ease of Doing Business With
Funnel
9.4
SimilarWeb
8.3
Moz Pro
9.2
BrightEdge
8.9
Product Direction (% positive)
Funnel
8.4
SimilarWeb
7.8
Moz Pro
8.5
BrightEdge
8.0

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
45.3%
39.3%
54.1%
15.7%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
51.6%
50.0%
35.2%
45.7%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
3.1%
10.7%
10.7%
38.6%
Funnel
Small-Business
45.3%
Mid-Market
51.6%
Enterprise
3.1%
SimilarWeb
Small-Business
39.3%
Mid-Market
50.0%
Enterprise
10.7%
Moz Pro
Small-Business
54.1%
Mid-Market
35.2%
Enterprise
10.7%
BrightEdge
Small-Business
15.7%
Mid-Market
45.7%
Enterprise
38.6%

Reviewers' Industry

 
Marketing and Advertising
31.3%
Internet
28.6%
Marketing and Advertising
28.7%
Marketing and Advertising
33.1%
 
Internet
10.9%
Marketing and Advertising
17.9%
Internet
14.6%
Information Technology and Services
7.9%
 
Information Technology and Services
9.4%
Public Relations and Communications
14.3%
Computer Software
12.2%
Internet
7.1%
 
Retail
6.3%
Information Technology and Services
14.3%
Information Technology and Services
8.3%
Retail
6.3%
 
Financial Services
3.1%
Computer Software
7.1%
Retail
2.4%
Computer Software
6.3%
 
Other
39.1%
Other
17.9%
Other
33.9%
Other
39.4%
Funnel
Marketing and Advertising
31.3%
Internet
10.9%
Information Technology and Services
9.4%
Retail
6.3%
Financial Services
3.1%
Other
39.1%
SimilarWeb
Internet
28.6%
Marketing and Advertising
17.9%
Public Relations and Communications
14.3%
Information Technology and Services
14.3%
Computer Software
7.1%
Other
17.9%
Moz Pro
Marketing and Advertising
28.7%
Internet
14.6%
Computer Software
12.2%
Information Technology and Services
8.3%
Retail
2.4%
Other
33.9%
BrightEdge
Marketing and Advertising
33.1%
Information Technology and Services
7.9%
Internet
7.1%
Retail
6.3%
Computer Software
6.3%
Other
39.4%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Robin A.
Administrator

Ease of use, especially how easy it is to set up new connections to different data sources. Also very intuitive setup of dimensions to group data. Great and quick dashboards that makes it possible to get a realtime overview of all your marketing channels...

Colin C.
User in Computer Software

The best part for me has been the ability to track how visitors to competitor's websites arrive and what the most common keywords they search for are. It essentially provides an inside look into the Google Analytics information for your competitors.

Benjamin C.
Agency in Staffing and Recruiting

Moz has been one of my most valued and integrated research tools for online marketing. Since a lot of my work involves community outreach, I use Fresh Web Explorer and Opensite Explorer to track brand mentions, linking progress and competitive analysis....

Jamie J.
User in Marketing and Advertising

My favorite thing about BrightEdge is the organization of the data gathered. We provide reports on a monthly basis to our clients. BrightEdge reports make it easy to explain what is going in - whether it be a pie chart, line graph, etc. And every report can...

Most Helpful Critical Review
Most Helpful Critical Review
Shabnam M.
Administrator in Internet

So sensitive to minor differences in UTM links Not extremely intuitive when it comes to creating graphs or keeping track of campaigns easily

User in Marketing and Advertising

This is not a technology, but a service. You enter domains in a spreadsheet that can do look-ups. You cannot easily do a list build and the way they do look-ups eats into your API calls, which are limited every month. My CSM is definitely trying to be...

Eric S.
User in Public Relations and Communications

Open Site Explorer is pretty weak compared to other tools with the same capabilities. For the price point it doesn't have the same power as Ahrefs or SEMRush. It seems like Moz is stagnant and isn't keeping up with current industry trends.

Travis K.
Administrator in Computer Software

In practice, the projected page rank of a keyword after recommended changes are made is not as accurate as I had hoped and often overestimates results. In our particular case, not all of the recommendations were feasible which throws the whole estimate out...

 
Funnel
Most Helpful Favorable Review
Robin A.
Administrator

Ease of use, especially how easy it is to set up new connections to different data sources. Also very intuitive setup of dimensions to group data. Great and quick dashboards that makes it possible to get a realtime overview of all your marketing channels...

Most Helpful Critical Review
Shabnam M.
Administrator in Internet

So sensitive to minor differences in UTM links Not extremely intuitive when it comes to creating graphs or keeping track of campaigns easily

SimilarWeb
Most Helpful Favorable Review
Colin C.
User in Computer Software

The best part for me has been the ability to track how visitors to competitor's websites arrive and what the most common keywords they search for are. It essentially provides an inside look into the Google Analytics information for your competitors.

Most Helpful Critical Review
User in Marketing and Advertising

This is not a technology, but a service. You enter domains in a spreadsheet that can do look-ups. You cannot easily do a list build and the way they do look-ups eats into your API calls, which are limited every month. My CSM is definitely trying to be...

Moz Pro
Most Helpful Favorable Review
Benjamin C.
Agency in Staffing and Recruiting

Moz has been one of my most valued and integrated research tools for online marketing. Since a lot of my work involves community outreach, I use Fresh Web Explorer and Opensite Explorer to track brand mentions, linking progress and competitive analysis....

Most Helpful Critical Review
Eric S.
User in Public Relations and Communications

Open Site Explorer is pretty weak compared to other tools with the same capabilities. For the price point it doesn't have the same power as Ahrefs or SEMRush. It seems like Moz is stagnant and isn't keeping up with current industry trends.

BrightEdge
Most Helpful Favorable Review
Jamie J.
User in Marketing and Advertising

My favorite thing about BrightEdge is the organization of the data gathered. We provide reports on a monthly basis to our clients. BrightEdge reports make it easy to explain what is going in - whether it be a pie chart, line graph, etc. And every report can...

Most Helpful Critical Review
Travis K.
Administrator in Computer Software

In practice, the projected page rank of a keyword after recommended changes are made is not as accurate as I had hoped and often overestimates results. In our particular case, not all of the recommendations were feasible which throws the whole estimate out...

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