Join the 1500 companies using G2 Track to manage SaaS spend, usage, contracts & compliance.
Compare Funnel, SimilarWeb, and Moz Pro

Pricing

 
Standard
$499
per month
FREE
$0
per month
Standard
$99
/ month
 
Business
$799
per month
ENTERPRISE
Custom Plans
Medium
$179
/ month
 
Professional
$999
per month
Additional Solutions
Custom Plans
Large
$249
/ month
 
Enterprise & Agencies
Contact sales
Premium
$999
/ month
 
Free Trial
Free Trial Unavailable
Free Trial
Funnel
Standard
$499per month
Business
$799per month
Professional
$999per month
Enterprise & Agencies
Contact sales
Free Trial
SimilarWeb
FREE
$0per month
ENTERPRISE
Custom Plans
Additional Solutions
Custom Plans
Free Trial Unavailable
Moz Pro
Standard
$99/ month
Medium
$179/ month
Large
$249/ month
Premium
$999/ month
Free Trial

Ratings

Meets Requirements
Meets Requirements
8.7
7.7
8.5
Ease of Use
Ease of Use
8.4
8.7
8.6
Ease of Setup
Ease of Setup
8.8
9.2
9.0
Ease of Admin
Ease of Admin
8.8
9.7
9.0
Quality of Support
Quality of Support
9.3
7.7
8.7
Ease of Doing Business With
Ease of Doing Business With
9.4
8.3
9.2
Product Direction (% positive)
Product Direction (% positive)
8.4
7.8
8.5
Meets Requirements
Funnel
8.7
SimilarWeb
7.7
Moz Pro
8.5
Ease of Use
Funnel
8.4
SimilarWeb
8.7
Moz Pro
8.6
Ease of Setup
Funnel
8.8
SimilarWeb
9.2
Moz Pro
9.0
Ease of Admin
Funnel
8.8
SimilarWeb
9.7
Moz Pro
9.0
Quality of Support
Funnel
9.3
SimilarWeb
7.7
Moz Pro
8.7
Ease of Doing Business With
Funnel
9.4
SimilarWeb
8.3
Moz Pro
9.2
Product Direction (% positive)
Funnel
8.4
SimilarWeb
7.8
Moz Pro
8.5

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
45.3%
33.3%
54.4%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
51.6%
55.6%
35.3%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
3.1%
11.1%
10.4%
Funnel
Small-Business
45.3%
Mid-Market
51.6%
Enterprise
3.1%
SimilarWeb
Small-Business
33.3%
Mid-Market
55.6%
Enterprise
11.1%
Moz Pro
Small-Business
54.4%
Mid-Market
35.3%
Enterprise
10.4%

Reviewers' Industry

 
Marketing and Advertising
31.3%
Internet
26.8%
Marketing and Advertising
29.7%
 
Internet
11.3%
Marketing and Advertising
19.5%
Internet
12.8%
 
Information Technology and Services
11.3%
Public Relations and Communications
17.1%
Computer Software
12.8%
 
Retail
6.3%
Information Technology and Services
14.6%
Information Technology and Services
7.8%
 
Health, Wellness and Fitness
2.5%
Financial Services
4.9%
Retail
2.2%
 
Other
37.5%
Other
17.1%
Other
34.7%
Funnel
Marketing and Advertising
31.3%
Internet
11.3%
Information Technology and Services
11.3%
Retail
6.3%
Health, Wellness and Fitness
2.5%
Other
37.5%
SimilarWeb
Internet
26.8%
Marketing and Advertising
19.5%
Public Relations and Communications
17.1%
Information Technology and Services
14.6%
Financial Services
4.9%
Other
17.1%
Moz Pro
Marketing and Advertising
29.7%
Internet
12.8%
Computer Software
12.8%
Information Technology and Services
7.8%
Retail
2.2%
Other
34.7%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
G2 User in Marketing and Advertising

Combining multiple advertising channels en create custom metrics for these.

G2 User in Public Relations and Communications

It gives an OK estimate of site traffic. For a PR pro, it's a necessary tool to track metrics. The Chrome extension aspect of it is a huge plus. Makes it quick, seamless process.

Sylvia H.
User in Computer Software

Moz is a great tool for those who want to dig right into all kinds of data and connect with a very strong community of professionals in the field. The Moz community and blog provides a ton of information, real life examples, and learnings from experts and...

Most Helpful Critical Review
Most Helpful Critical Review
G2 User in Individual & Family Services

There is nothing I do not like about Funnel. io

G2 User in Marketing and Advertising

This is not a technology, but a service. You enter domains in a spreadsheet that can do look-ups. You cannot easily do a list build and the way they do look-ups eats into your API calls, which are limited every month. My CSM is definitely trying to be...

Eric S.
User in Public Relations and Communications

Open Site Explorer is pretty weak compared to other tools with the same capabilities. For the price point it doesn't have the same power as Ahrefs or SEMRush. It seems like Moz is stagnant and isn't keeping up with current industry trends.

 
Funnel
Most Helpful Favorable Review
G2 User in Marketing and Advertising

Combining multiple advertising channels en create custom metrics for these.

Most Helpful Critical Review
G2 User in Individual & Family Services

There is nothing I do not like about Funnel. io

SimilarWeb
Most Helpful Favorable Review
G2 User in Public Relations and Communications

It gives an OK estimate of site traffic. For a PR pro, it's a necessary tool to track metrics. The Chrome extension aspect of it is a huge plus. Makes it quick, seamless process.

Most Helpful Critical Review
G2 User in Marketing and Advertising

This is not a technology, but a service. You enter domains in a spreadsheet that can do look-ups. You cannot easily do a list build and the way they do look-ups eats into your API calls, which are limited every month. My CSM is definitely trying to be...

Moz Pro
Most Helpful Favorable Review
Sylvia H.
User in Computer Software

Moz is a great tool for those who want to dig right into all kinds of data and connect with a very strong community of professionals in the field. The Moz community and blog provides a ton of information, real life examples, and learnings from experts and...

Most Helpful Critical Review
Eric S.
User in Public Relations and Communications

Open Site Explorer is pretty weak compared to other tools with the same capabilities. For the price point it doesn't have the same power as Ahrefs or SEMRush. It seems like Moz is stagnant and isn't keeping up with current industry trends.

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