Join the 1500 companies using G2 Track to manage SaaS spend, usage, contracts & compliance.
Compare Funnel, SimilarWeb, and Datorama

Pricing

 
Standard
$499
per month
FREE
$0
per month
 
Business
$799
per month
ENTERPRISE
Custom Plans
 
Professional
$999
per month
Additional Solutions
Custom Plans
 
Enterprise & Agencies
Contact sales
 
Free Trial
Free Trial Unavailable
Free Trial
Funnel
Standard
$499per month
Business
$799per month
Professional
$999per month
Enterprise & Agencies
Contact sales
Free Trial
SimilarWeb
FREE
$0per month
ENTERPRISE
Custom Plans
Additional Solutions
Custom Plans
Free Trial Unavailable
Datorama
Free Trial

Ratings

Meets Requirements
Meets Requirements
8.7
7.7
8.5
Ease of Use
Ease of Use
8.4
8.7
7.8
Ease of Setup
Ease of Setup
8.8
9.2
6.8
Ease of Admin
Ease of Admin
8.8
9.7
7.2
Quality of Support
Quality of Support
9.3
7.7
7.8
Ease of Doing Business With
Ease of Doing Business With
9.4
8.3
8.5
Product Direction (% positive)
Product Direction (% positive)
8.4
7.8
7.4
Meets Requirements
Funnel
8.7
SimilarWeb
7.7
Datorama
8.5
Ease of Use
Funnel
8.4
SimilarWeb
8.7
Datorama
7.8
Ease of Setup
Funnel
8.8
SimilarWeb
9.2
Datorama
6.8
Ease of Admin
Funnel
8.8
SimilarWeb
9.7
Datorama
7.2
Quality of Support
Funnel
9.3
SimilarWeb
7.7
Datorama
7.8
Ease of Doing Business With
Funnel
9.4
SimilarWeb
8.3
Datorama
8.5
Product Direction (% positive)
Funnel
8.4
SimilarWeb
7.8
Datorama
7.4

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
46.2%
33.3%
13.0%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
50.8%
55.6%
66.7%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
3.1%
11.1%
20.4%
Funnel
Small-Business
46.2%
Mid-Market
50.8%
Enterprise
3.1%
SimilarWeb
Small-Business
33.3%
Mid-Market
55.6%
Enterprise
11.1%
Datorama
Small-Business
13.0%
Mid-Market
66.7%
Enterprise
20.4%

Reviewers' Industry

 
Marketing and Advertising
30.9%
Internet
26.8%
Marketing and Advertising
71.4%
 
Internet
11.1%
Marketing and Advertising
19.5%
Internet
19.0%
 
Information Technology and Services
11.1%
Public Relations and Communications
17.1%
Telecommunications
1.6%
 
Retail
6.2%
Information Technology and Services
14.6%
Pharmaceuticals
1.6%
 
Health, Wellness and Fitness
2.5%
Financial Services
4.9%
Financial Services
1.6%
 
Other
38.3%
Other
17.1%
Other
4.8%
Funnel
Marketing and Advertising
30.9%
Internet
11.1%
Information Technology and Services
11.1%
Retail
6.2%
Health, Wellness and Fitness
2.5%
Other
38.3%
SimilarWeb
Internet
26.8%
Marketing and Advertising
19.5%
Public Relations and Communications
17.1%
Information Technology and Services
14.6%
Financial Services
4.9%
Other
17.1%
Datorama
Marketing and Advertising
71.4%
Internet
19.0%
Telecommunications
1.6%
Pharmaceuticals
1.6%
Financial Services
1.6%
Other
4.8%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Drew L.
Administrator

Their customer support is fantastic. Whenever I have an issue they are quick to get it resolved. The product has simplified our lives and given us greater insight into our marketing spend. We spend across about 10+ channels at any given time. Funnel allows...

G2 User in Financial Services

Similarweb is a fantastic tool for market research. The ability to view the breakdown of traffic sources for any given website, say referral traffic, and dig in to the specific websites sending traffic is invaluable as we prospect for new partners.

G2 User in Marketing and Advertising

Datarama is great at making visual presentations that are easy to understand and send to the client. We have had the opportunity to use the tool as a way for the client to see what is going on in their business 24/7 thanks to the dashboard's easy...

Most Helpful Critical Review
Most Helpful Critical Review
G2 User in Individual & Family Services

There is nothing I do not like about Funnel. io

G2 User in Marketing and Advertising

This is not a technology, but a service. You enter domains in a spreadsheet that can do look-ups. You cannot easily do a list build and the way they do look-ups eats into your API calls, which are limited every month. My CSM is definitely trying to be...

G2 User in Financial Services

I've had many problems with the tool. One is related to filtering the information that I'm viewing. I don't know if that is related to the way it was set up by our BI team or simply issues with the tool itself.

 
Funnel
Most Helpful Favorable Review
Drew L.
Administrator

Their customer support is fantastic. Whenever I have an issue they are quick to get it resolved. The product has simplified our lives and given us greater insight into our marketing spend. We spend across about 10+ channels at any given time. Funnel allows...

Most Helpful Critical Review
G2 User in Individual & Family Services

There is nothing I do not like about Funnel. io

SimilarWeb
Most Helpful Favorable Review
G2 User in Financial Services

Similarweb is a fantastic tool for market research. The ability to view the breakdown of traffic sources for any given website, say referral traffic, and dig in to the specific websites sending traffic is invaluable as we prospect for new partners.

Most Helpful Critical Review
G2 User in Marketing and Advertising

This is not a technology, but a service. You enter domains in a spreadsheet that can do look-ups. You cannot easily do a list build and the way they do look-ups eats into your API calls, which are limited every month. My CSM is definitely trying to be...

Datorama
Most Helpful Favorable Review
G2 User in Marketing and Advertising

Datarama is great at making visual presentations that are easy to understand and send to the client. We have had the opportunity to use the tool as a way for the client to see what is going on in their business 24/7 thanks to the dashboard's easy...

Most Helpful Critical Review
G2 User in Financial Services

I've had many problems with the tool. One is related to filtering the information that I'm viewing. I don't know if that is related to the way it was set up by our BI team or simply issues with the tool itself.

Screenshots

 
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