# Funnel, Seobility, Looker vs Sisense Comparison

| | Funnel | Seobility | Looker | Sisense | 
|---|---|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.6 out of 5 | 4.4 out of 5 | 4.2 out of 5 | 
| **Total Reviews** | 165 | 402 | 1,643 | 1,063 | 
| **Largest Market Segment** | Small-Business (50.9% of reviews) | Small-Business (93.2% of reviews) | Mid-Market (60.7% of reviews) | Mid-Market (57.4% of reviews) | 
| **Entry Level Price** | Starting at $400.00 | $50.00 Per Month | No pricing available | $399.00 Per Month | 

---
## Top Pros & Cons

### Funnel

Pros:
- Ease of Use (5 reviews)
- Integrations (5 reviews)

Cons:
- Learning Curve (3 reviews)
- Expensive (2 reviews)

### Seobility

Pros:
- Ease of Use (39 reviews)
- SEO Optimization (25 reviews)

Cons:
- Limited Features (11 reviews)
- Limitations (7 reviews)

### Looker

Pros:
- Ease of Use (108 reviews)
- Insights (64 reviews)

Cons:
- Learning Curve (52 reviews)
- Learning Difficulty (38 reviews)

### Sisense

Pros:
- Ease of Use (81 reviews)
- Data Visualization (50 reviews)

Cons:
- Learning Curve (37 reviews)
- Missing Features (27 reviews)

---
## Ratings Comparison
| Rating | Funnel | Seobility | Looker | Sisense | 
|---|---|---|---|---|
  | **Meets Requirements** | 8.8 (142 reviews) | 8.8 (352 reviews) | 8.7 (1128 reviews) | 8.2 (833 reviews) | 
  | **Ease of Use** | 8.5 (145 reviews) | 8.9 (362 reviews) | 8.3 (1134 reviews) | 8.3 (844 reviews) | 
  | **Ease of Setup** | 8.8 (104 reviews) | 9.2 (215 reviews) | 8.3 (610 reviews) | 7.7 (529 reviews) | 
  | **Ease of Admin** | 8.9 (95 reviews) | 9.1 (135 reviews) | 8.3 (430 reviews) | 8.0 (523 reviews) | 
  | **Quality of Support** | 9.1 (139 reviews) | 8.9 (249 reviews) | 8.6 (963 reviews) | 8.3 (787 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.1 (94 reviews) | 9.0 (125 reviews) | 8.9 (409 reviews) | 8.7 (511 reviews) | 
  | **Product Direction (% positive)** | 8.7 (143 reviews) | 9.2 (354 reviews) | 8.7 (1056 reviews) | 7.9 (808 reviews) | 

---
## Pricing

### Funnel

#### Entry-Level Pricing

Plan: Starter

Price: Starting at $400.00

Description: Begin your journey to data-driven marketing with our Starter Plan.


Key Features:
- 500 flexpoints included (additional flexpoints can be purchased)
- Connect to our 121 most popular data sources
- Send data to Looker Studio, Google Sheets, Microsoft Excel, or use built-in Funnel dashboards

[Browse all 3 editions](https://www.g2.com/products/funnel/pricing)

#### Free Trial

Yes

### Seobility

#### Entry-Level Pricing

Plan: Premium

Price: $50.00 Per Month

Description: The best choice to do professional SEO

Key Features:
- 3 projects included
- On-page SEO audit - unlimited crawling of up to 25.000 subpages
- Rank Tracking - 300 keywords included

[Browse all 3 editions](https://www.g2.com/products/seobility/pricing)

#### Free Trial

Yes

### Looker

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

### Sisense

#### Entry-Level Pricing

Plan: Launch

Price: $399.00 Per Month

Description: Launch your product with embedded analytics using Compose SDK.

Including: 
 20GB of storage
 20K credits
 2 designer seats
 50 viewer seats

Key Features:
-  Data connectivity & modeling (any source)
- Dashboards & Widgets
-  Sisense intelligence

[Browse all 3 editions](https://www.g2.com/products/sisense/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Business Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Funnel** | N/A | N/A |
| **Seobility** | N/A | N/A |
| **Looker** | 8.3/10 | 780 |
| **Sisense** | 7.9/10 | 703 |

#### Reports

| Feature | Funnel | Seobility | Looker | Sisense | 
|---|---|---|---|---|
| **Reports Interface** | Not enough data | Not enough data | 8.6 (680 reviews) ✓ Verified | 8.3 (553 reviews) ✓ Verified | 
| **Steps to Answer** | Not enough data | Not enough data | 8.2 (620 reviews) ✓ Verified | 7.7 (503 reviews) ✓ Verified | 
| **Graphs and Charts** | Not enough data | Not enough data | 8.2 (674 reviews) ✓ Verified | 8.4 (568 reviews) ✓ Verified | 
| **Score Cards** | Not enough data | Not enough data | 8.3 (530 reviews) ✓ Verified | 8.0 (455 reviews) ✓ Verified | 
| **Dashboards** | Not enough data | Not enough data | 8.7 (676 reviews) ✓ Verified | 8.6 (564 reviews) ✓ Verified | 

#### Self Service 

| Feature | Funnel | Seobility | Looker | Sisense | 
|---|---|---|---|---|
| **Calculated Fields** | Not enough data | Not enough data | 8.4 (626 reviews) ✓ Verified | 8.0 (544 reviews) ✓ Verified | 
| **Data Column Filtering** | Not enough data | Not enough data | 8.6 (648 reviews) ✓ Verified | 8.2 (544 reviews) ✓ Verified | 
| **Data Discovery** | Not enough data | Not enough data | 8.4 (616 reviews) ✓ Verified | 7.9 (522 reviews) ✓ Verified | 
| **Search** | Not enough data | Not enough data | 8.1 (617 reviews) ✓ Verified | 7.7 (493 reviews) ✓ Verified | 
| **Collaboration / Workflow** | Not enough data | Not enough data | 8.4 (594 reviews) ✓ Verified | 7.5 (479 reviews) ✓ Verified | 
| **Automodeling** | Not enough data | Not enough data | 7.7 (503 reviews) ✓ Verified | Feature Not Available | 

#### Advanced Analytics

| Feature | Funnel | Seobility | Looker | Sisense | 
|---|---|---|---|---|
| **Predictive Analytics** | Not enough data | Not enough data | 7.6 (430 reviews) ✓ Verified | 6.9 (286 reviews) ✓ Verified | 
| **Data Visualization** | Not enough data | Not enough data | 8.4 (645 reviews) ✓ Verified | 8.5 (540 reviews) ✓ Verified | 
| **Big Data Services** | Not enough data | Not enough data | 8.0 (517 reviews) ✓ Verified | 7.6 (416 reviews) ✓ Verified | 

#### Building Reports

| Feature | Funnel | Seobility | Looker | Sisense | 
|---|---|---|---|---|
| **Data Transformation** | Not enough data | Not enough data | 8.3 (386 reviews) ✓ Verified | Feature Not Available | 
| **Data Modeling** | Not enough data | Not enough data | 8.3 (403 reviews) ✓ Verified | Feature Not Available | 
| **WYSIWYG Report Design** | Not enough data | Not enough data | 8.0 (357 reviews) ✓ Verified | 7.9 (355 reviews) ✓ Verified | 
| **Integration APIs** | Not enough data | Not enough data | 8.1 (332 reviews) ✓ Verified | 7.7 (344 reviews) ✓ Verified | 

#### Platform

| Feature | Funnel | Seobility | Looker | Sisense | 
|---|---|---|---|---|
| **Mobile User Support** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Customization ** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Sandbox / Test Environments** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Breadth of Partner Applications** | Not enough data | Not enough data | Not enough data | Not enough data | 

### Data Visualization

| Product | Score | Reviews |
|---|---|---|
| **Funnel** | N/A | N/A |
| **Seobility** | N/A | N/A |
| **Looker** | 8.2/10 | 746 |
| **Sisense** | 7.5/10 | 616 |

#### Reports

| Feature | Funnel | Seobility | Looker | Sisense | 
|---|---|---|---|---|
| **Reports Interface** | Not enough data | Not enough data | 8.6 (680 reviews) ✓ Verified | 8.3 (553 reviews) ✓ Verified | 
| **Steps to Answer** | Not enough data | Not enough data | 8.2 (620 reviews) ✓ Verified | 7.7 (503 reviews) ✓ Verified | 
| **Graphs and Charts** | Not enough data | Not enough data | 8.2 (674 reviews) ✓ Verified | 8.4 (568 reviews) ✓ Verified | 
| **Score Cards** | Not enough data | Not enough data | 8.3 (530 reviews) ✓ Verified | 8.0 (455 reviews) ✓ Verified | 
| **Dashboards** | Not enough data | Not enough data | 8.7 (676 reviews) ✓ Verified | 8.6 (564 reviews) ✓ Verified | 

#### Reports

| Feature | Funnel | Seobility | Looker | Sisense | 
|---|---|---|---|---|
| **Reports Interface** | Not enough data | Not enough data | 8.5 (112 reviews) | 7.7 (15 reviews) | 
| **Share Reports** | Not enough data | Not enough data | 8.5 (109 reviews) | 7.1 (14 reviews) | 
| **Steps to Answer** | Not enough data | Not enough data | 8.0 (103 reviews) | 6.7 (13 reviews) | 

#### Generative AI

| Feature | Funnel | Seobility | Looker | Sisense | 
|---|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 7.0 (100 reviews) | 6.0 (10 reviews) | 
| **AI Text Summarization** | Not enough data | Not enough data | 7.1 (100 reviews) | 5.6 (9 reviews) | 

#### Visualization

| Feature | Funnel | Seobility | Looker | Sisense | 
|---|---|---|---|---|
| **Graphs and Charts** | Not enough data | Not enough data | 8.5 (116 reviews) | 8.1 (19 reviews) | 
| **Score Cards** | Not enough data | Not enough data | 8.4 (111 reviews) | 7.8 (13 reviews) | 
| **Dashboards** | Not enough data | Not enough data | 8.7 (116 reviews) | 7.9 (18 reviews) | 
| **Formats** | Not enough data | Not enough data | 8.3 (109 reviews) | 7.6 (15 reviews) | 

#### Data Updates

| Feature | Funnel | Seobility | Looker | Sisense | 
|---|---|---|---|---|
| **Historical Snapshots** | Not enough data | Not enough data | 8.1 (107 reviews) | 7.4 (12 reviews) | 
| **Real-Time Updating** | Not enough data | Not enough data | 8.3 (107 reviews) | 8.1 (14 reviews) | 

#### Collaboration

| Feature | Funnel | Seobility | Looker | Sisense | 
|---|---|---|---|---|
| **Sharing** | Not enough data | Not enough data | 8.4 (109 reviews) | 7.6 (15 reviews) | 
| **Co-Editing** | Not enough data | Not enough data | 8.0 (106 reviews) | 6.8 (15 reviews) | 
| **Devices** | Not enough data | Not enough data | 8.0 (102 reviews) | 6.9 (14 reviews) | 

#### Data Updates

| Feature | Funnel | Seobility | Looker | Sisense | 
|---|---|---|---|---|
| **Historical Snapshots** | Not enough data | Not enough data | 7.8 (137 reviews) | 6.8 (16 reviews) | 
| **Real-Time Updating** | Not enough data | Not enough data | 8.0 (143 reviews) | 8.0 (19 reviews) | 
| **Email Reports** | Not enough data | Not enough data | 8.5 (145 reviews) | 6.9 (19 reviews) | 

### Analytics Platforms

| Product | Score | Reviews |
|---|---|---|
| **Funnel** | N/A | N/A |
| **Seobility** | N/A | N/A |
| **Looker** | 7.9/10 | 802 |
| **Sisense** | 6.8/10 | 775 |

#### Reports

| Feature | Funnel | Seobility | Looker | Sisense | 
|---|---|---|---|---|
| **Reports Interface** | Not enough data | Not enough data | 8.6 (680 reviews) ✓ Verified | 8.3 (553 reviews) ✓ Verified | 
| **Steps to Answer** | Not enough data | Not enough data | 8.2 (620 reviews) ✓ Verified | 7.7 (503 reviews) ✓ Verified | 
| **Graphs and Charts** | Not enough data | Not enough data | 8.2 (674 reviews) ✓ Verified | 8.4 (568 reviews) ✓ Verified | 
| **Score Cards** | Not enough data | Not enough data | 8.3 (530 reviews) ✓ Verified | 8.0 (455 reviews) ✓ Verified | 
| **Dashboards** | Not enough data | Not enough data | 8.7 (676 reviews) ✓ Verified | 8.6 (564 reviews) ✓ Verified | 

#### Data Preparation

| Feature | Funnel | Seobility | Looker | Sisense | 
|---|---|---|---|---|
| **Connectors** | Not enough data | Not enough data | 8.3 (293 reviews) ✓ Verified | 7.8 (329 reviews) ✓ Verified | 
| **Data Governance** | Not enough data | Not enough data | 8.3 (264 reviews) ✓ Verified | 7.5 (304 reviews) ✓ Verified | 

#### Data Modeling and Blending

| Feature | Funnel | Seobility | Looker | Sisense | 
|---|---|---|---|---|
| **Data Querying** | Not enough data | Not enough data | 8.5 (313 reviews) ✓ Verified | 7.9 (343 reviews) ✓ Verified | 
| **Data Filtering** | Not enough data | Not enough data | 8.7 (334 reviews) ✓ Verified | 8.1 (351 reviews) ✓ Verified | 
| **Data Blending** | Not enough data | Not enough data | 8.4 (310 reviews) ✓ Verified | 7.8 (337 reviews) ✓ Verified | 

#### Generative AI

| Feature | Funnel | Seobility | Looker | Sisense | 
|---|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 7.1 (88 reviews) | 6.1 (144 reviews) | 
| **AI Text Summarization** | Not enough data | Not enough data | 7.1 (86 reviews) | 6.2 (144 reviews) | 

#### Agentic AI - Analytics Platforms

| Feature | Funnel | Seobility | Looker | Sisense | 
|---|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 7.2 (40 reviews) | 3.7 (5 reviews) | 
| **Multi-step Planning** | Not enough data | Not enough data | 7.4 (39 reviews) | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 7.3 (40 reviews) | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 7.1 (40 reviews) | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 7.3 (40 reviews) | 4.7 (5 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 7.4 (39 reviews) | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 7.8 (40 reviews) | Not enough data | 

#### Self Service 

| Feature | Funnel | Seobility | Looker | Sisense | 
|---|---|---|---|---|
| **Calculated Fields** | Not enough data | Not enough data | 8.4 (626 reviews) ✓ Verified | 8.0 (544 reviews) ✓ Verified | 
| **Data Column Filtering** | Not enough data | Not enough data | 8.6 (648 reviews) ✓ Verified | 8.2 (544 reviews) ✓ Verified | 
| **Data Discovery** | Not enough data | Not enough data | 8.4 (616 reviews) ✓ Verified | 7.9 (522 reviews) ✓ Verified | 
| **Search** | Not enough data | Not enough data | 8.1 (617 reviews) ✓ Verified | 7.7 (493 reviews) ✓ Verified | 
| **Collaboration / Workflow** | Not enough data | Not enough data | 8.4 (594 reviews) ✓ Verified | 7.5 (479 reviews) ✓ Verified | 
| **Automodeling** | Not enough data | Not enough data | 7.7 (503 reviews) ✓ Verified | Feature Not Available | 

#### Deployment & Integration - Analytics Platforms

| Feature | Funnel | Seobility | Looker | Sisense | 
|---|---|---|---|---|
| **No-code Dashboard Builder** | Not enough data | Not enough data | 8.1 (40 reviews) | 6.0 (5 reviews) | 
| **Report Scheduling and Automation** | Not enough data | Not enough data | 8.4 (44 reviews) | 6.7 (5 reviews) | 
| **Embedded Analytics and White-labeling** | Not enough data | Not enough data | 7.7 (35 reviews) | 5.7 (5 reviews) | 
| **Data Source Connectivity** | Not enough data | Not enough data | 8.3 (50 reviews) | 7.6 (7 reviews) | 

#### Advanced Analytics

| Feature | Funnel | Seobility | Looker | Sisense | 
|---|---|---|---|---|
| **Predictive Analytics** | Not enough data | Not enough data | 7.6 (430 reviews) ✓ Verified | 6.9 (286 reviews) ✓ Verified | 
| **Data Visualization** | Not enough data | Not enough data | 8.4 (645 reviews) ✓ Verified | 8.5 (540 reviews) ✓ Verified | 
| **Big Data Services** | Not enough data | Not enough data | 8.0 (517 reviews) ✓ Verified | 7.6 (416 reviews) ✓ Verified | 

#### Performance & Scalability - Analytics Platforms

| Feature | Funnel | Seobility | Looker | Sisense | 
|---|---|---|---|---|
| **Large data handling and Query Speed** | Not enough data | Not enough data | 7.1 (56 reviews) | 6.9 (6 reviews) | 
| **Concurrent User Support** | Not enough data | Not enough data | 8.0 (36 reviews) | 7.2 (6 reviews) | 

#### Advanced Analytics & Modeling - Analytics Platforms

| Feature | Funnel | Seobility | Looker | Sisense | 
|---|---|---|---|---|
| **Data Modeling and Governance** | Not enough data | Not enough data | 8.2 (44 reviews) | 6.7 (5 reviews) | 
| **Notebook and Script Integration** | Not enough data | Not enough data | 7.1 (34 reviews) | 6.1 (6 reviews) | 
| **Built-in Predictive and Statistical Models** | Not enough data | Not enough data | 7.3 (35 reviews) | Not enough data | 

#### Agentic AI Capabilities - Analytics Platforms

| Feature | Funnel | Seobility | Looker | Sisense | 
|---|---|---|---|---|
| **Auto-generated Insights and Narratives** | Not enough data | Not enough data | 7.1 (34 reviews) | 3.7 (5 reviews) | 
| **Natural Language Queries** | Not enough data | Not enough data | 7.5 (36 reviews) | 5.3 (5 reviews) | 
| **Proactive KPI Monitoring and Alerts** | Not enough data | Not enough data | 7.6 (35 reviews) | 4.7 (5 reviews) | 
| **AI Agents for Analytical Follow-ups** | Not enough data | Not enough data | 7.4 (35 reviews) | Not enough data | 

#### Personalized Intelligence - Analytics Platforms

| Feature | Funnel | Seobility | Looker | Sisense | 
|---|---|---|---|---|
| **Behavioral Learning for Contextual Query Refinement** | Not enough data | Not enough data | 7.6 (35 reviews) | 3.7 (5 reviews) | 
| **Role-based Insight Personalization** | Not enough data | Not enough data | 7.4 (37 reviews) | 4.7 (6 reviews) | 
| **Conversational and Prompt-based Analytics** | Not enough data | Not enough data | 7.6 (35 reviews) | 3.7 (5 reviews) | 

#### Building Reports

| Feature | Funnel | Seobility | Looker | Sisense | 
|---|---|---|---|---|
| **Data Transformation** | Not enough data | Not enough data | 8.3 (386 reviews) ✓ Verified | Feature Not Available | 
| **Data Modeling** | Not enough data | Not enough data | 8.3 (403 reviews) ✓ Verified | Feature Not Available | 
| **WYSIWYG Report Design** | Not enough data | Not enough data | 8.0 (357 reviews) ✓ Verified | 7.9 (355 reviews) ✓ Verified | 
| **Integration APIs** | Not enough data | Not enough data | 8.1 (332 reviews) ✓ Verified | 7.7 (344 reviews) ✓ Verified | 

### Embedded Business Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Funnel** | N/A | N/A |
| **Seobility** | N/A | N/A |
| **Looker** | 8.4/10 | 772 |
| **Sisense** | 8.0/10 | 702 |

#### Reports

| Feature | Funnel | Seobility | Looker | Sisense | 
|---|---|---|---|---|
| **Reports Interface** | Not enough data | Not enough data | 8.6 (680 reviews) ✓ Verified | 8.3 (553 reviews) ✓ Verified | 
| **Steps to Answer** | Not enough data | Not enough data | 8.2 (620 reviews) ✓ Verified | 7.7 (503 reviews) ✓ Verified | 
| **Graphs and Charts** | Not enough data | Not enough data | 8.2 (674 reviews) ✓ Verified | 8.4 (568 reviews) ✓ Verified | 
| **Score Cards** | Not enough data | Not enough data | 8.3 (530 reviews) ✓ Verified | 8.0 (455 reviews) ✓ Verified | 
| **Dashboards** | Not enough data | Not enough data | 8.7 (676 reviews) ✓ Verified | 8.6 (564 reviews) ✓ Verified | 

#### Self Service 

| Feature | Funnel | Seobility | Looker | Sisense | 
|---|---|---|---|---|
| **Calculated Fields** | Not enough data | Not enough data | 8.4 (626 reviews) ✓ Verified | 8.0 (544 reviews) ✓ Verified | 
| **Data Column Filtering** | Not enough data | Not enough data | 8.6 (648 reviews) ✓ Verified | 8.2 (544 reviews) ✓ Verified | 
| **Data Discovery** | Not enough data | Not enough data | 8.4 (616 reviews) ✓ Verified | 7.9 (522 reviews) ✓ Verified | 
| **Search** | Not enough data | Not enough data | 8.1 (617 reviews) ✓ Verified | 7.7 (493 reviews) ✓ Verified | 
| **Collaboration / Workflow** | Not enough data | Not enough data | 8.4 (594 reviews) ✓ Verified | 7.5 (479 reviews) ✓ Verified | 
| **Automodeling** | Not enough data | Not enough data | 7.7 (503 reviews) ✓ Verified | Feature Not Available | 

#### Building Reports

| Feature | Funnel | Seobility | Looker | Sisense | 
|---|---|---|---|---|
| **Data Transformation** | Not enough data | Not enough data | 8.3 (386 reviews) ✓ Verified | Feature Not Available | 
| **Data Modeling** | Not enough data | Not enough data | 8.3 (403 reviews) ✓ Verified | Feature Not Available | 
| **WYSIWYG Report Design** | Not enough data | Not enough data | 8.0 (357 reviews) ✓ Verified | 7.9 (355 reviews) ✓ Verified | 
| **Integration APIs** | Not enough data | Not enough data | 8.1 (332 reviews) ✓ Verified | 7.7 (344 reviews) ✓ Verified | 

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Funnel** | 8.8/10 | 85 |
| **Seobility** | N/A | N/A |
| **Looker** | 8.4/10 | 324 |
| **Sisense** | N/A | N/A |

#### Metrics

| Feature | Funnel | Seobility | Looker | Sisense | 
|---|---|---|---|---|
| **Sessions - Digital Analytics** | 9.0 (70 reviews) | Not enough data | 8.8 (238 reviews) | Not enough data | 
| **Engagement** | 8.9 (68 reviews) | Not enough data | 8.7 (238 reviews) | Not enough data | 
| **Entry and Exit Pages** | 8.4 (46 reviews) | Not enough data | 8.4 (224 reviews) | Not enough data | 
| **Standard Event Tracking** | 8.9 (45 reviews) | Not enough data | 8.3 (226 reviews) | Not enough data | 
| **Custom Event Tracking** | 8.6 (44 reviews) | Not enough data | 8.4 (215 reviews) | Not enough data | 
| **Retention** | 8.5 (56 reviews) | Not enough data | 8.3 (224 reviews) | Not enough data | 
| **Return** | 8.8 (56 reviews) | Not enough data | 8.4 (219 reviews) | Not enough data | 
| **Conversions** | 9.1 (71 reviews) | Not enough data | 8.5 (230 reviews) | Not enough data | 
| **Funnels** | 9.0 (43 reviews) | Not enough data | 8.3 (223 reviews) | Not enough data | 

#### Reporting

| Feature | Funnel | Seobility | Looker | Sisense | 
|---|---|---|---|---|
| **Real-Time Reporting** | 8.7 (49 reviews) | Not enough data | 8.4 (242 reviews) | Not enough data | 
| **Trending** | 8.8 (43 reviews) | Not enough data | Feature Not Available | Not enough data | 
| **Retroactive Reporting** | 8.7 (62 reviews) | Not enough data | 8.6 (242 reviews) | Not enough data | 
| **Segmentation** | 8.7 (52 reviews) | Not enough data | 8.5 (245 reviews) | Not enough data | 
| **Mobile Reporting** | 8.2 (40 reviews) | Not enough data | 8.1 (199 reviews) | Not enough data | 
| **Unification Across Devices** | 8.1 (55 reviews) | Not enough data | 8.4 (205 reviews) | Not enough data | 
| **Custom Reports and Dashboards** | 9.2 (70 reviews) | Not enough data | 9.0 (254 reviews) | Not enough data | 

#### Other

| Feature | Funnel | Seobility | Looker | Sisense | 
|---|---|---|---|---|
| **User Data** | Feature Not Available | Not enough data | 8.7 (226 reviews) | Not enough data | 
| **Site Search Reporting** | Feature Not Available | Not enough data | 8.6 (209 reviews) | Not enough data | 
| **Load Time Monitoring** | Feature Not Available | Not enough data | 8.4 (201 reviews) | Not enough data | 
| **Campaign Tracking** | 8.9 (73 reviews) | Not enough data | 8.7 (215 reviews) | Not enough data | 
| **E-Commerce** | 8.9 (59 reviews) | Not enough data | 8.7 (207 reviews) | Not enough data | 
| **Promotional Messages** | Feature Not Available | Not enough data | 8.2 (179 reviews) | Not enough data | 
| **Administration Alerts** | Feature Not Available | Not enough data | 8.3 (191 reviews) | Not enough data | 

#### Agentic AI - Digital Analytics

| Feature | Funnel | Seobility | Looker | Sisense | 
|---|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 7.4 (15 reviews) | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 7.8 (15 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 7.8 (16 reviews) | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 7.9 (16 reviews) | Not enough data | 

#### Administration

| Feature | Funnel | Seobility | Looker | Sisense | 
|---|---|---|---|---|
| **API / Integrations** | 8.9 (72 reviews) | Not enough data | 8.4 (218 reviews) | Not enough data | 
| **QA Testing** | Feature Not Available | Not enough data | 8.3 (193 reviews) | Not enough data | 
| **Performance and Reliability** | 9.1 (75 reviews) | Not enough data | 8.5 (245 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.9 (75 reviews) | Not enough data | 8.6 (239 reviews) | Not enough data | 

### Content Marketing

| Product | Score | Reviews |
|---|---|---|
| **Funnel** | N/A | N/A |
| **Seobility** | N/A | N/A |
| **Looker** | N/A | N/A |
| **Sisense** | N/A | N/A |

#### Content Creation

| Feature | Funnel | Seobility | Looker | Sisense | 
|---|---|---|---|---|
| **Content Creation Tools** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Content Curation** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Buyer Personas** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | Not enough data | Not enough data | 

#### Optimization

| Feature | Funnel | Seobility | Looker | Sisense | 
|---|---|---|---|---|
| **SEO** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Dashboards & Reporting** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **ROI Reporting** | Not enough data | Not enough data | Not enough data | Not enough data | 

#### Logistics

| Feature | Funnel | Seobility | Looker | Sisense | 
|---|---|---|---|---|
| **Customizable Templated Workflows** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Internal Communication** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Editing and Approval Tools** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Distribution Features** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Integrations & APIs** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | Not enough data | Not enough data | 

### ETL Tools

| Product | Score | Reviews |
|---|---|---|
| **Funnel** | 8.4/10 | 24 |
| **Seobility** | N/A | N/A |
| **Looker** | N/A | N/A |
| **Sisense** | N/A | N/A |

#### Management

| Feature | Funnel | Seobility | Looker | Sisense | 
|---|---|---|---|---|
| **Reporting** | 8.3 (20 reviews) | Not enough data | Not enough data | Not enough data | 
| **Auditing** | 7.0 (18 reviews) | Not enough data | Not enough data | Not enough data | 

#### Functionality

| Feature | Funnel | Seobility | Looker | Sisense | 
|---|---|---|---|---|
| **Extraction** | 8.8 (19 reviews) | Not enough data | Not enough data | Not enough data | 
| **Transformation** | 8.5 (20 reviews) | Not enough data | Not enough data | Not enough data | 
| **Loading** | 8.8 (20 reviews) | Not enough data | Not enough data | Not enough data | 
| **Automation** | 8.8 (20 reviews) | Not enough data | Not enough data | Not enough data | 
| **Scalability** | 8.6 (20 reviews) | Not enough data | Not enough data | Not enough data | 

### Local SEO

| Product | Score | Reviews |
|---|---|---|
| **Funnel** | N/A | N/A |
| **Seobility** | 8.9/10 | 120 |
| **Looker** | N/A | N/A |
| **Sisense** | N/A | N/A |

#### Local Search Optimization

| Feature | Funnel | Seobility | Looker | Sisense | 
|---|---|---|---|---|
| **Rank Tracking** | Not enough data | 9.0 (113 reviews) | Not enough data | Not enough data | 
| **Online Listings** | Not enough data | Feature Not Available | Not enough data | Not enough data | 
| **Google My Business** | Not enough data | Feature Not Available | Not enough data | Not enough data | 
| **Reputation Management** | Not enough data | Feature Not Available | Not enough data | Not enough data | 
| **Social Media** | Not enough data | Feature Not Available | Not enough data | Not enough data | 
| **Dashboards and Reporting** | Not enough data | 8.8 (112 reviews) | Not enough data | Not enough data | 

### Competitive Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Funnel** | N/A | N/A |
| **Seobility** | 7.7/10 | 51 |
| **Looker** | N/A | N/A |
| **Sisense** | N/A | N/A |

#### Platform Basics

| Feature | Funnel | Seobility | Looker | Sisense | 
|---|---|---|---|---|
| **Centralized Platform** | Not enough data | 8.6 (47 reviews) | Not enough data | Not enough data | 
| **Web Tracking** | Not enough data | 8.2 (48 reviews) | Not enough data | Not enough data | 

#### Agentic AI - Competitive Intelligence

| Feature | Funnel | Seobility | Looker | Sisense | 
|---|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | Not enough data | 

#### Platform Data

| Feature | Funnel | Seobility | Looker | Sisense | 
|---|---|---|---|---|
| **Product Details** | Not enough data | 7.6 (46 reviews) | Not enough data | Not enough data | 
| **Customer Feedback & Reviews** | Not enough data | 7.5 (46 reviews) | Not enough data | Not enough data | 
| **Channel Acquisition** | Not enough data | 7.3 (44 reviews) | Not enough data | Not enough data | 

#### Platform Content 

| Feature | Funnel | Seobility | Looker | Sisense | 
|---|---|---|---|---|
| **Battlecards** | Not enough data | 6.8 (42 reviews) | Not enough data | Not enough data | 

#### Platform Reporting

| Feature | Funnel | Seobility | Looker | Sisense | 
|---|---|---|---|---|
| **Customizable Dashboard** | Not enough data | 7.8 (44 reviews) | Not enough data | Not enough data | 
| **Benchmark Reporting** | Not enough data | 7.9 (44 reviews) | Not enough data | Not enough data | 

### SEO Tools

| Product | Score | Reviews |
|---|---|---|
| **Funnel** | N/A | N/A |
| **Seobility** | 7.3/10 | 288 |
| **Looker** | N/A | N/A |
| **Sisense** | N/A | N/A |

#### SEO Auditing & Monitoring

| Feature | Funnel | Seobility | Looker | Sisense | 
|---|---|---|---|---|
| **SEO Alerting** | Not enough data | 8.3 (237 reviews) | Not enough data | Not enough data | 
| **SEO Auditing** | Not enough data | 9.0 (236 reviews) | Not enough data | Not enough data | 
| **SEO Change Tracking** | Not enough data | 8.8 (226 reviews) | Not enough data | Not enough data | 
| **Technical SEO** | Not enough data | 9.0 (236 reviews) | Not enough data | Not enough data | 

#### Agentic AI - SEO Tools

| Feature | Funnel | Seobility | Looker | Sisense | 
|---|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | 5.7 (15 reviews) | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | 6.1 (15 reviews) | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | 5.3 (15 reviews) | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | 5.1 (14 reviews) | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | 5.6 (15 reviews) | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | 6.3 (14 reviews) | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | 6.4 (14 reviews) | Not enough data | Not enough data | 

#### SEO Content & Rankings

| Feature | Funnel | Seobility | Looker | Sisense | 
|---|---|---|---|---|
| **Link Building** | Not enough data | 8.0 (230 reviews) | Not enough data | Not enough data | 
| **Keyword Research** | Not enough data | 8.4 (250 reviews) | Not enough data | Not enough data | 
| **SERP Rank Tracking** | Not enough data | 8.6 (236 reviews) | Not enough data | Not enough data | 
| **Localization** | Not enough data | 7.9 (199 reviews) | Not enough data | Not enough data | 
| **Content Insights** | Not enough data | 8.3 (207 reviews) | Not enough data | Not enough data | 

#### SEO Reporting

| Feature | Funnel | Seobility | Looker | Sisense | 
|---|---|---|---|---|
| **Competitor Analysis** | Not enough data | 8.4 (246 reviews) | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | 8.4 (231 reviews) | Not enough data | Not enough data | 
| **Custom Reports** | Not enough data | 8.1 (206 reviews) | Not enough data | Not enough data | 
| **White Label** | Not enough data | 7.6 (172 reviews) | Not enough data | Not enough data | 

#### Generative AI

| Feature | Funnel | Seobility | Looker | Sisense | 
|---|---|---|---|---|
| **AI Text Generation** | Not enough data | 6.0 (88 reviews) | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | 6.0 (89 reviews) | Not enough data | Not enough data | 

### Paid Search Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Funnel** | N/A | N/A |
| **Seobility** | 9.3/10 | 6 |
| **Looker** | N/A | N/A |
| **Sisense** | N/A | N/A |

#### Platform Basics

| Feature | Funnel | Seobility | Looker | Sisense | 
|---|---|---|---|---|
| **Benchmarking** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Ad Creatives** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Paid Search Data** | Not enough data | Not enough data | Not enough data | Not enough data | 

#### Platform Data

| Feature | Funnel | Seobility | Looker | Sisense | 
|---|---|---|---|---|
| **Alerts** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Data Access** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Web Traffic** | Not enough data | 9.3 (5 reviews) | Not enough data | Not enough data | 
| **Subdomains** | Not enough data | Not enough data | Not enough data | Not enough data | 

#### Agentic AI - Operational Risk Management

| Feature | Funnel | Seobility | Looker | Sisense | 
|---|---|---|---|---|
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | Not enough data | 

### Sales Analytics

| Product | Score | Reviews |
|---|---|---|
| **Funnel** | N/A | N/A |
| **Seobility** | N/A | N/A |
| **Looker** | 8.1/10 | 260 |
| **Sisense** | N/A | N/A |

#### Agentic AI - Sales Analytics

| Feature | Funnel | Seobility | Looker | Sisense | 
|---|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 7.0 (11 reviews) | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 7.6 (11 reviews) | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 6.7 (11 reviews) | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 7.4 (12 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 7.3 (11 reviews) | Not enough data | 

#### Data Sourcing

| Feature | Funnel | Seobility | Looker | Sisense | 
|---|---|---|---|---|
| **Data Sourcing** | Not enough data | Not enough data | 8.8 (203 reviews) | Not enough data | 
| **Exporting & Sharing Data** | Not enough data | Not enough data | 8.8 (221 reviews) | Not enough data | 
| **Multi-Device Data Visualization** | Not enough data | Not enough data | 8.6 (188 reviews) | Not enough data | 
| **Interactive Dashboards** | Not enough data | Not enough data | 8.8 (225 reviews) | Not enough data | 
| **Data Segmentation** | Not enough data | Not enough data | 8.7 (209 reviews) | Not enough data | 

#### Predictive Analytics

| Feature | Funnel | Seobility | Looker | Sisense | 
|---|---|---|---|---|
| **Lead Scoring** | Not enough data | Not enough data | 8.3 (153 reviews) | Not enough data | 
| **Opportunity Scoring** | Not enough data | Not enough data | 8.2 (149 reviews) | Not enough data | 
| **Risk Analysis** | Not enough data | Not enough data | 8.2 (147 reviews) | Not enough data | 
| **Live Forecasting** | Not enough data | Not enough data | 8.0 (164 reviews) | Not enough data | 

#### Sales Management

| Feature | Funnel | Seobility | Looker | Sisense | 
|---|---|---|---|---|
| **Live Pipeline Management** | Not enough data | Not enough data | 8.4 (161 reviews) | Not enough data | 
| **Sales Gamification** | Not enough data | Not enough data | 8.2 (140 reviews) | Not enough data | 
| **Account-Based Analytics** | Not enough data | Not enough data | 8.6 (170 reviews) | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 8.7 (168 reviews) | Not enough data | 

### Content Analytics

| Product | Score | Reviews |
|---|---|---|
| **Funnel** | N/A | N/A |
| **Seobility** | 6.8/10 | 102 |
| **Looker** | N/A | N/A |
| **Sisense** | N/A | N/A |

#### Tools

| Feature | Funnel | Seobility | Looker | Sisense | 
|---|---|---|---|---|
| **Contact Collection** | Not enough data | 6.9 (89 reviews) | Not enough data | Not enough data | 
| **Audience Insights** | Not enough data | 7.2 (91 reviews) | Not enough data | Not enough data | 
| **Social Sharing** | Not enough data | 6.7 (85 reviews) | Not enough data | Not enough data | 

#### Metrics

| Feature | Funnel | Seobility | Looker | Sisense | 
|---|---|---|---|---|
| **Entry and Exit Pages** | Not enough data | 7.4 (84 reviews) | Not enough data | Not enough data | 
| **Sessions** | Not enough data | 7.1 (84 reviews) | Not enough data | Not enough data | 
| **Engagement** | Not enough data | 7.2 (82 reviews) | Not enough data | Not enough data | 
| **Return** | Not enough data | 7.1 (81 reviews) | Not enough data | Not enough data | 
| **Conversions** | Not enough data | 6.9 (81 reviews) | Not enough data | Not enough data | 
| **Search Rank** | Not enough data | 8.5 (88 reviews) | Not enough data | Not enough data | 

#### Agentic AI - Content Analytics

| Feature | Funnel | Seobility | Looker | Sisense | 
|---|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.0 (8 reviews) | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | 5.8 (8 reviews) | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | 5.8 (8 reviews) | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | 6.0 (8 reviews) | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | 6.0 (8 reviews) | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Funnel** | 8.0/10 | 99 |
| **Seobility** | N/A | N/A |
| **Looker** | 8.2/10 | 312 |
| **Sisense** | N/A | N/A |

#### Marketing Operations

| Feature | Funnel | Seobility | Looker | Sisense | 
|---|---|---|---|---|
| **ROI Tracking** | 8.3 (76 reviews) ✓ Verified | Not enough data | 8.6 (221 reviews) ✓ Verified | Not enough data | 
| **Data Collection** | 9.0 (87 reviews) ✓ Verified | Not enough data | 8.7 (242 reviews) ✓ Verified | Not enough data | 
| **Customer Insights** | 7.7 (43 reviews) | Not enough data | 8.5 (229 reviews) ✓ Verified | Not enough data | 
| **Multi-User Access** | 8.4 (75 reviews) ✓ Verified | Not enough data | 8.9 (244 reviews) ✓ Verified | Not enough data | 
| **Spend Management** | 8.1 (47 reviews) ✓ Verified | Not enough data | 8.4 (130 reviews) | Not enough data | 
| **White Label** | Feature Not Available | Not enough data | Feature Not Available | Not enough data | 

#### Campaign Activity

| Feature | Funnel | Seobility | Looker | Sisense | 
|---|---|---|---|---|
| **Campaign Insights** | 8.5 (81 reviews) ✓ Verified | Not enough data | 8.6 (231 reviews) ✓ Verified | Not enough data | 
| **Reports and Dashboards** | 8.7 (84 reviews) ✓ Verified | Not enough data | 8.8 (260 reviews) ✓ Verified | Not enough data | 
| **Campaign Stickiness** | 8.2 (68 reviews) ✓ Verified | Not enough data | 8.5 (212 reviews) ✓ Verified | Not enough data | 
| **Multichannel Tracking** | 8.9 (84 reviews) ✓ Verified | Not enough data | 8.5 (213 reviews) ✓ Verified | Not enough data | 
| **Brand Optimization** | 7.8 (41 reviews) | Not enough data | 8.4 (199 reviews) ✓ Verified | Not enough data | 
| **Predictive Analytics** | 7.6 (41 reviews) ✓ Verified | Not enough data | 7.9 (120 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Marketing Analytics

| Feature | Funnel | Seobility | Looker | Sisense | 
|---|---|---|---|---|
| **Autonomous Task Execution** | 7.5 (6 reviews) | Not enough data | 6.8 (14 reviews) | Not enough data | 
| **Cross-system Integration** | 6.9 (6 reviews) | Not enough data | 7.5 (14 reviews) | Not enough data | 
| **Proactive Assistance** | 6.9 (7 reviews) | Not enough data | 7.3 (14 reviews) | Not enough data | 

### Local Marketing

| Product | Score | Reviews |
|---|---|---|
| **Funnel** | N/A | N/A |
| **Seobility** | N/A | N/A |
| **Looker** | N/A | N/A |
| **Sisense** | N/A | N/A |

#### Platform

| Feature | Funnel | Seobility | Looker | Sisense | 
|---|---|---|---|---|
| **Internationalization** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Reporting and Dashboards** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Mobile User Support** | Not enough data | Not enough data | Not enough data | Not enough data | 

---
## Categories

**Unique to Funnel (3):** [ETL Tools](https://www.g2.com/categories/etl-tools), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)

**Unique to Seobility (5):** [Local SEO Software](https://www.g2.com/categories/local-seo), [SEO Tools](https://www.g2.com/categories/seo-tools), [Competitive Intelligence Tools](https://www.g2.com/categories/competitive-intelligence), [Content Analytics Software](https://www.g2.com/categories/content-analytics), [Paid Search Intelligence Software](https://www.g2.com/categories/paid-search-intelligence)

**Unique to Looker (6):** [Sales Analytics Software](https://www.g2.com/categories/sales-analytics), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Embedded Business Intelligence Software](https://www.g2.com/categories/embedded-business-intelligence), [Analytics Platforms](https://www.g2.com/categories/analytics-platforms), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics), [Data Visualization Tools](https://www.g2.com/categories/data-visualization-tools)

**Unique to Sisense (3):** [Embedded Business Intelligence Software](https://www.g2.com/categories/embedded-business-intelligence), [Analytics Platforms](https://www.g2.com/categories/analytics-platforms), [Data Visualization Tools](https://www.g2.com/categories/data-visualization-tools)


---
## Reviewer Demographics

### By Company Size

| Segment | Funnel | Seobility | Looker | Sisense | 
|---|---|---|---|---|
| **Small-Business** | 50.9% | 93.2% | 19.2% | 23.9% | 
| **Mid-Market** | 43.5% | 6.5% | 60.7% | 57.4% | 
| **Enterprise** | 5.6% | 0.3% | 20.1% | 18.8% | 

### By Industry

#### Funnel

- **Marketing and Advertising:** 42.6%
- **Retail:** 6.2%
- **Information Technology and Services:** 6.2%
- **Internet:** 4.3%
- **Consumer Goods:** 3.1%
- **Apparel & Fashion:** 2.5%
- **Financial Services:** 1.9%
- **Real Estate:** 1.9%
- **Food & Beverages:** 1.9%
- **Pharmaceuticals:** 1.9%
- **Other:** 27.8%

#### Seobility

- **Marketing and Advertising:** 9.8%
- **Computer Software:** 5.3%
- **Information Technology and Services:** 5.0%
- **Health, Wellness and Fitness:** 4.5%
- **Retail:** 4.5%
- **Photography:** 4.3%
- **Consulting:** 4.0%
- **Leisure, Travel & Tourism:** 3.5%
- **Design:** 3.0%
- **Construction:** 2.3%
- **Other:** 53.7%

#### Looker

- **Computer Software:** 11.5%
- **Information Technology and Services:** 11.0%
- **Marketing and Advertising:** 8.3%
- **Financial Services:** 7.4%
- **Internet:** 6.1%
- **Retail:** 5.0%
- **Food & Beverages:** 2.3%
- **Consumer Goods:** 2.1%
- **Health, Wellness and Fitness:** 2.1%
- **Hospital & Health Care:** 2.1%
- **Other:** 41.9%

#### Sisense

- **Information Technology and Services:** 12.8%
- **Computer Software:** 12.0%
- **Financial Services:** 8.3%
- **Marketing and Advertising:** 6.4%
- **Hospital & Health Care:** 4.4%
- **Internet:** 3.9%
- **Retail:** 2.8%
- **Insurance:** 2.0%
- **Logistics and Supply Chain:** 1.9%
- **Real Estate:** 1.7%
- **Other:** 43.8%

---
## Alternatives

### Alternatives to Funnel

- [Supermetrics](https://www.g2.com/products/supermetrics/reviews) — 4.4/5 stars (823 reviews)
- [Adverity](https://www.g2.com/products/adverity/reviews) — 4.4/5 stars (268 reviews)
- [Improvado](https://www.g2.com/products/improvado-improvado/reviews) — 4.4/5 stars (80 reviews)
- [TapClicks](https://www.g2.com/products/tapclicks/reviews) — 4.3/5 stars (336 reviews)
- [NinjaCat](https://www.g2.com/products/ninjacat/reviews) — 4.2/5 stars (316 reviews)
- [Fivetran](https://www.g2.com/products/fivetran/reviews) — 4.3/5 stars (795 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14772 reviews)
- [Windsor.ai](https://www.g2.com/products/windsor-ai/reviews) — 4.5/5 stars (86 reviews)
- [Dataslayer.ai](https://www.g2.com/products/dataslayer-ai/reviews) — 4.8/5 stars (307 reviews)
- [Singular](https://www.g2.com/products/singular/reviews) — 4.5/5 stars (510 reviews)

### Alternatives to Seobility

- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.5/5 stars (3920 reviews)
- [SE Ranking](https://www.g2.com/products/se-ranking/reviews) — 4.7/5 stars (1564 reviews)
- [Ahrefs](https://www.g2.com/products/ahrefs/reviews) — 4.5/5 stars (702 reviews)
- [Serpstat](https://www.g2.com/products/serpstat/reviews) — 4.6/5 stars (464 reviews)
- [Similarweb](https://www.g2.com/products/similarweb/reviews) — 4.4/5 stars (1167 reviews)
- [SpyFu](https://www.g2.com/products/spyfu/reviews) — 4.6/5 stars (518 reviews)
- [Moz Pro](https://www.g2.com/products/moz-pro/reviews) — 4.3/5 stars (608 reviews)
- [Birdeye](https://www.g2.com/products/birdeye/reviews) — 4.7/5 stars (4065 reviews)
- [SEO PowerSuite](https://www.g2.com/products/seo-powersuite/reviews) — 4.5/5 stars (559 reviews)
- [RankIQ](https://www.g2.com/products/rankiq/reviews) — 4.9/5 stars (532 reviews)

### Alternatives to Looker

- [Mode](https://www.g2.com/products/mode-mode/reviews) — 4.5/5 stars (330 reviews)
- [Zoho Analytics](https://www.g2.com/products/zoho-analytics/reviews) — 4.2/5 stars (287 reviews)
- [Domo](https://www.g2.com/products/domo/reviews) — 4.3/5 stars (1005 reviews)
- [Spotfire Analytics](https://www.g2.com/products/spotfire-analytics/reviews) — 4.2/5 stars (362 reviews)
- [Grow.com](https://www.g2.com/products/grow-com/reviews) — 4.3/5 stars (274 reviews)
- [Toucan](https://www.g2.com/products/toucan/reviews) — 4.7/5 stars (182 reviews)
- [Tableau](https://www.g2.com/products/tableau/reviews) — 4.4/5 stars (3658 reviews)
- [Qlik Sense](https://www.g2.com/products/qlik-sense/reviews) — 4.4/5 stars (928 reviews)
- [Amazon QuickSight](https://www.g2.com/products/amazon-quicksight/reviews) — 4.3/5 stars (692 reviews)
- [Strategy One (formerly MicroStrategy ONE)](https://www.g2.com/products/strategy-one-formerly-microstrategy-one/reviews) — 4.2/5 stars (600 reviews)

### Alternatives to Sisense

- [Domo](https://www.g2.com/products/domo/reviews) — 4.3/5 stars (1005 reviews)
- [Spotfire Analytics](https://www.g2.com/products/spotfire-analytics/reviews) — 4.2/5 stars (362 reviews)
- [Zoho Analytics](https://www.g2.com/products/zoho-analytics/reviews) — 4.2/5 stars (287 reviews)
- [Grow.com](https://www.g2.com/products/grow-com/reviews) — 4.3/5 stars (274 reviews)
- [Tableau](https://www.g2.com/products/tableau/reviews) — 4.4/5 stars (3658 reviews)
- [Qlik Sense](https://www.g2.com/products/qlik-sense/reviews) — 4.4/5 stars (928 reviews)
- [Amazon QuickSight](https://www.g2.com/products/amazon-quicksight/reviews) — 4.3/5 stars (692 reviews)
- [Strategy One (formerly MicroStrategy ONE)](https://www.g2.com/products/strategy-one-formerly-microstrategy-one/reviews) — 4.2/5 stars (600 reviews)
- [GoodData.AI](https://www.g2.com/products/gooddata-ai/reviews) — 4.2/5 stars (603 reviews)
- [IBM Cognos Analytics](https://www.g2.com/products/ibm-cognos-analytics/reviews) — 4.1/5 stars (471 reviews)

---
## Top Discussions

### Funnel

- Title: [What do you like most about Funnel for data collection, and what improvements could be made?](https://www.g2.com/discussions/what-do-you-like-most-about-funnel-for-data-collection-and-what-improvements-could-be-made) — 1 comment, 1 upvote
  > **Top comment:** "I'm currently utilizing the free version of Funnel.io for visualizing Meta Ads within Looker Studio, and I'm satisfied with it. I don't require any further..."
- Title: [What is a funnel builder?](https://www.g2.com/discussions/what-is-a-funnel-builder) — 1 comment
  > **Top comment:** "Haven't heard of it"
- Title: [Can I see data retroactively in Funnel?](https://www.g2.com/discussions/3680-retroactive-data) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Yes. Because Funnel pulls down data from your advertising platforms and Google Analytics account we can report as far back as you have data in these..."
- Title: [Which advertising platforms does Funnel support?](https://www.g2.com/discussions/3676-advertising-platforms) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Funnel supports Google Analytics. We pull down data from your Google Analytics account and match it up with you advertising data so you can measure your..."

### Seobility

- Title: [How do I integrate Seobility with other software?](https://www.g2.com/discussions/how-do-i-integrate-seobility-with-other-software) — 1 comment, 1 upvote
  > **Top comment:** "Hi Alan, 

Thanks for asking! 

We have an API to access rank tracking data of your account for customers that are using our Agency plan. You can export..."
- Title: [We have hundreds of pages listed as having a typo, but 99% of them are correct, the words, eg Wass and Collegue are titles not incorrectly spelt words, please fix this](https://www.g2.com/discussions/we-have-hundreds-of-pages-listed-as-having-a-typo-but-99-of-them-are-correct-the-words-eg-wass-and-collegue-are-titles-not-incorrectly-spelt-words-please-fix-this) — 1 comment, 1 upvote
  > **Top comment:** "Thanks for your feedback Adrian.

I think the examples you provide are perfect. These are spelling errors in most cases and only rarely spelled this way..."

### Looker

- Title: [Is looker an ETL tool?](https://www.g2.com/discussions/is-looker-an-etl-tool) — 3 comments
  > **Top comment:** "After so many attempts in getting my funds back which I lost to a fake platform called mycoinbanking.com I lost the total of $348.000.  I needed the profit..."
- Title: [Best way to start on visualizations?](https://www.g2.com/discussions/24831-best-way-to-start-on-visualizations) — 2 comments, 1 upvote
  > **Top comment:** "Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a..."
- Title: [What is Looker used for?](https://www.g2.com/discussions/what-is-looker-used-for) — 1 comment
  > **Top comment:** "Looker is used to explore, analyze, and visualize data. It helps create dashboards and reports to understand business performance and make better decisions...."
- Title: [How do I know where in my SQL errors are?](https://www.g2.com/discussions/how-do-i-know-where-in-my-sql-errors-are) — 1 comment, 1 upvote
  > **Top comment:** "Hey Carlos! 

I'm Izzy, the Looker Community manager. Yeah, especially in huge SQL queries it can be hard to figure out exactly where the issue lies. That..."
- Title: [Multi-brand implementation](https://www.g2.com/discussions/multi-brand-implementation) — 1 comment, 1 upvote
  > **Top comment:** "Hey Brian! 

I'm Izzy, the Looker Community manager. 

There's 2 components here (well, a few more, but 2 high-level ones). Folder/content access and..."

### Sisense

- Title: [Can i use for fashion designing](https://www.g2.com/discussions/44191-can-i-use-for-fashion-designing) — 3 comments, 1 upvote
  > **Top comment:** "You got me interested. I'm just looking for information that would help me in preparing the presentation of my fashion project. A cool fashion designer..."
- Title: [What is Sisense used for?](https://www.g2.com/discussions/what-is-sisense-used-for) — 2 comments
  > **Top comment:** "Data Analysis and Data Visualization"
- Title: [Is it possible to let more than one user manage an individual report?](https://www.g2.com/discussions/27533-is-it-possible-to-let-more-than-one-user-manage-an-individual-report) — 2 comments
  > **Top comment:** "You can have a second Admin account to manage reports but you have to transfer ownership of the dashboard.  "
- Title: [What is Sisense used for?](https://www.g2.com/discussions/sisense-what-is-sisense-used-for) — 1 comment
  > **Top comment:** "Sisense is a modern analytics platform that turns raw data into trustworthy, interactive insights for both internal teams and external users. You connect..."
- Title: [Who uses Sisense?](https://www.g2.com/discussions/who-uses-sisense) — 1 comment
  > **Top comment:** "Sidense can be used by any industry looking for visualizations that will revolutionize data analytics!"

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/funnel-vs-seobility-vs-looker-vs-sisense)