# Funnel, Boomi Data Integration, Sisense vs Fivetran Comparison | | Funnel | Boomi Data Integration | Sisense | Fivetran | |---|---|---|---|---| | **Star Rating** | 4.5 out of 5 | 4.7 out of 5 | 4.2 out of 5 | 4.3 out of 5 | | **Total Reviews** | 165 | 121 | 1,062 | 795 | | **Largest Market Segment** | Small-Business (50.9% of reviews) | Mid-Market (41.2% of reviews) | Mid-Market (57.4% of reviews) | Mid-Market (59.1% of reviews) | | **Entry Level Price** | Starting at $400.00 | $0.75 1 Credit | $399.00 Per Month | Free | --- ## Top Pros & Cons ### Funnel Pros: - Ease of Use (5 reviews) - Integrations (5 reviews) Cons: - Learning Curve (3 reviews) - Expensive (2 reviews) ### Boomi Data Integration Pros: - Ease of Use (5 reviews) - Customer Support (4 reviews) Cons: - Data Limitations (1 reviews) - Information Deficiency (1 reviews) ### Sisense Pros: - Ease of Use (81 reviews) - Data Visualization (50 reviews) Cons: - Learning Curve (37 reviews) - Missing Features (27 reviews) ### Fivetran Pros: - Ease of Use (187 reviews) - Easy Setup (74 reviews) Cons: - Sync Issues (60 reviews) - Expensive (36 reviews) --- ## Ratings Comparison | Rating | Funnel | Boomi Data Integration | Sisense | Fivetran | |---|---|---|---|---| | **Meets Requirements** | 8.8 (142 reviews) | 9.3 (107 reviews) | 8.2 (832 reviews) | 8.6 (585 reviews) | | **Ease of Use** | 8.5 (145 reviews) | 9.5 (109 reviews) | 8.3 (843 reviews) | 9.0 (593 reviews) | | **Ease of Setup** | 8.8 (104 reviews) | 9.2 (55 reviews) | 7.7 (528 reviews) | 9.1 (374 reviews) | | **Ease of Admin** | 8.9 (95 reviews) | 9.1 (43 reviews) | 8.0 (523 reviews) | 8.8 (327 reviews) | | **Quality of Support** | 9.1 (139 reviews) | 9.4 (94 reviews) | 8.3 (786 reviews) | 8.5 (535 reviews) | | **Has the product been a good partner in doing business?** | 9.1 (94 reviews) | 9.6 (41 reviews) | 8.7 (511 reviews) | 8.7 (321 reviews) | | **Product Direction (% positive)** | 8.7 (143 reviews) | 9.3 (104 reviews) | 7.9 (807 reviews) | 8.4 (531 reviews) | --- ## Pricing ### Funnel #### Entry-Level Pricing Plan: Starter Price: Starting at $400.00 Description: Begin your journey to data-driven marketing with our Starter Plan. Key Features: - 500 flexpoints included (additional flexpoints can be purchased) - Connect to our 121 most popular data sources - Send data to Looker Studio, Google Sheets, Microsoft Excel, or use built-in Funnel dashboards [Browse all 3 editions](https://www.g2.com/products/funnel/pricing) #### Free Trial Yes ### Boomi Data Integration #### Entry-Level Pricing Plan: Starter Price: $0.75 1 Credit Description: For small data and BI teams who need to build data pipelines and manage workflow orchestration. Key Features: - One Environment - Two Users - Unlimited Data Sources & Destinations [Browse all 3 editions](https://www.g2.com/products/boomi-data-integration/pricing) #### Free Trial Yes ### Sisense #### Entry-Level Pricing Plan: Launch Price: $399.00 Per Month Description: Launch your product with embedded analytics using Compose SDK. Including: 20GB of storage 20K credits 2 designer seats 50 viewer seats Key Features: - Data connectivity & modeling (any source) - Dashboards & Widgets - Sisense intelligence [Browse all 3 editions](https://www.g2.com/products/sisense/pricing) #### Free Trial Yes ### Fivetran #### Entry-Level Pricing Plan: Free Plan Price: Free Description: For individuals automating ELT for small volumes of data. Key Features: - Access Standard Plan features, free up to 500,000 monthly active rows (MAR) - Commitment free: No credit card required [Browse all 4 editions](https://www.g2.com/products/fivetran/pricing) #### Free Trial Yes --- ## Features Comparison By Category ### Business Intelligence | Product | Score | Reviews | |---|---|---| | **Funnel** | N/A | N/A | | **Boomi Data Integration** | N/A | N/A | | **Sisense** | 7.9/10 | 702 | | **Fivetran** | N/A | N/A | #### Reports | Feature | Funnel | Boomi Data Integration | Sisense | Fivetran | |---|---|---|---|---| | **Reports Interface** | Not enough data | Not enough data | 8.3 (553 reviews) ✓ Verified | Not enough data | | **Steps to Answer** | Not enough data | Not enough data | 7.7 (503 reviews) ✓ Verified | Not enough data | | **Graphs and Charts** | Not enough data | Not enough data | 8.4 (567 reviews) ✓ Verified | Not enough data | | **Score Cards** | Not enough data | Not enough data | 8.0 (455 reviews) ✓ Verified | Not enough data | | **Dashboards** | Not enough data | Not enough data | 8.6 (563 reviews) ✓ Verified | Not enough data | #### Self Service | Feature | Funnel | Boomi Data Integration | Sisense | Fivetran | |---|---|---|---|---| | **Calculated Fields** | Not enough data | Not enough data | 8.0 (544 reviews) ✓ Verified | Not enough data | | **Data Column Filtering** | Not enough data | Not enough data | 8.2 (544 reviews) ✓ Verified | Not enough data | | **Data Discovery** | Not enough data | Not enough data | 7.9 (522 reviews) ✓ Verified | Not enough data | | **Search** | Not enough data | Not enough data | 7.7 (493 reviews) ✓ Verified | Not enough data | | **Collaboration / Workflow** | Not enough data | Not enough data | 7.5 (478 reviews) ✓ Verified | Not enough data | | **Automodeling** | Not enough data | Not enough data | Feature Not Available | Not enough data | #### Advanced Analytics | Feature | Funnel | Boomi Data Integration | Sisense | Fivetran | |---|---|---|---|---| | **Predictive Analytics** | Not enough data | Not enough data | 6.9 (286 reviews) ✓ Verified | Not enough data | | **Data Visualization** | Not enough data | Not enough data | 8.5 (539 reviews) ✓ Verified | Not enough data | | **Big Data Services** | Not enough data | Not enough data | 7.6 (416 reviews) ✓ Verified | Not enough data | #### Building Reports | Feature | Funnel | Boomi Data Integration | Sisense | Fivetran | |---|---|---|---|---| | **Data Transformation** | Not enough data | Not enough data | Feature Not Available | Not enough data | | **Data Modeling** | Not enough data | Not enough data | Feature Not Available | Not enough data | | **WYSIWYG Report Design** | Not enough data | Not enough data | 7.9 (355 reviews) ✓ Verified | Not enough data | | **Integration APIs** | Not enough data | Not enough data | 7.7 (344 reviews) ✓ Verified | Not enough data | #### Platform | Feature | Funnel | Boomi Data Integration | Sisense | Fivetran | |---|---|---|---|---| | **Mobile User Support** | Not enough data | Not enough data | Not enough data | Not enough data | | **Customization ** | Not enough data | Not enough data | Not enough data | Not enough data | | **User, Role, and Access Management** | Not enough data | Not enough data | Not enough data | Not enough data | | **Internationalization** | Not enough data | Not enough data | Not enough data | Not enough data | | **Sandbox / Test Environments** | Not enough data | Not enough data | Not enough data | Not enough data | | **Performance and Reliability** | Not enough data | Not enough data | Not enough data | Not enough data | | **Breadth of Partner Applications** | Not enough data | Not enough data | Not enough data | Not enough data | ### Data Visualization | Product | Score | Reviews | |---|---|---| | **Funnel** | N/A | N/A | | **Boomi Data Integration** | N/A | N/A | | **Sisense** | 7.5/10 | 615 | | **Fivetran** | N/A | N/A | #### Reports | Feature | Funnel | Boomi Data Integration | Sisense | Fivetran | |---|---|---|---|---| | **Reports Interface** | Not enough data | Not enough data | 8.3 (553 reviews) ✓ Verified | Not enough data | | **Steps to Answer** | Not enough data | Not enough data | 7.7 (503 reviews) ✓ Verified | Not enough data | | **Graphs and Charts** | Not enough data | Not enough data | 8.4 (567 reviews) ✓ Verified | Not enough data | | **Score Cards** | Not enough data | Not enough data | 8.0 (455 reviews) ✓ Verified | Not enough data | | **Dashboards** | Not enough data | Not enough data | 8.6 (563 reviews) ✓ Verified | Not enough data | #### Reports | Feature | Funnel | Boomi Data Integration | Sisense | Fivetran | |---|---|---|---|---| | **Reports Interface** | Not enough data | Not enough data | 7.7 (15 reviews) | Not enough data | | **Share Reports** | Not enough data | Not enough data | 7.1 (14 reviews) | Not enough data | | **Steps to Answer** | Not enough data | Not enough data | 6.7 (13 reviews) | Not enough data | #### Generative AI | Feature | Funnel | Boomi Data Integration | Sisense | Fivetran | |---|---|---|---|---| | **AI Text Generation** | Not enough data | Not enough data | 6.0 (10 reviews) | Not enough data | | **AI Text Summarization** | Not enough data | Not enough data | 5.6 (9 reviews) | Not enough data | #### Visualization | Feature | Funnel | Boomi Data Integration | Sisense | Fivetran | |---|---|---|---|---| | **Graphs and Charts** | Not enough data | Not enough data | 8.1 (19 reviews) | Not enough data | | **Score Cards** | Not enough data | Not enough data | 7.8 (13 reviews) | Not enough data | | **Dashboards** | Not enough data | Not enough data | 7.9 (18 reviews) | Not enough data | | **Formats** | Not enough data | Not enough data | 7.6 (15 reviews) | Not enough data | #### Data Updates | Feature | Funnel | Boomi Data Integration | Sisense | Fivetran | |---|---|---|---|---| | **Historical Snapshots** | Not enough data | Not enough data | 7.4 (12 reviews) | Not enough data | | **Real-Time Updating** | Not enough data | Not enough data | 8.1 (14 reviews) | Not enough data | #### Collaboration | Feature | Funnel | Boomi Data Integration | Sisense | Fivetran | |---|---|---|---|---| | **Sharing** | Not enough data | Not enough data | 7.6 (15 reviews) | Not enough data | | **Co-Editing** | Not enough data | Not enough data | 6.8 (15 reviews) | Not enough data | | **Devices** | Not enough data | Not enough data | 6.9 (14 reviews) | Not enough data | #### Data Updates | Feature | Funnel | Boomi Data Integration | Sisense | Fivetran | |---|---|---|---|---| | **Historical Snapshots** | Not enough data | Not enough data | 6.8 (16 reviews) | Not enough data | | **Real-Time Updating** | Not enough data | Not enough data | 8.0 (19 reviews) | Not enough data | | **Email Reports** | Not enough data | Not enough data | 6.9 (19 reviews) | Not enough data | ### Analytics Platforms | Product | Score | Reviews | |---|---|---| | **Funnel** | N/A | N/A | | **Boomi Data Integration** | N/A | N/A | | **Sisense** | 6.8/10 | 774 | | **Fivetran** | N/A | N/A | #### Reports | Feature | Funnel | Boomi Data Integration | Sisense | Fivetran | |---|---|---|---|---| | **Reports Interface** | Not enough data | Not enough data | 8.3 (553 reviews) ✓ Verified | Not enough data | | **Steps to Answer** | Not enough data | Not enough data | 7.7 (503 reviews) ✓ Verified | Not enough data | | **Graphs and Charts** | Not enough data | Not enough data | 8.4 (567 reviews) ✓ Verified | Not enough data | | **Score Cards** | Not enough data | Not enough data | 8.0 (455 reviews) ✓ Verified | Not enough data | | **Dashboards** | Not enough data | Not enough data | 8.6 (563 reviews) ✓ Verified | Not enough data | #### Data Preparation | Feature | Funnel | Boomi Data Integration | Sisense | Fivetran | |---|---|---|---|---| | **Connectors** | Not enough data | Not enough data | 7.8 (329 reviews) ✓ Verified | Not enough data | | **Data Governance** | Not enough data | Not enough data | 7.5 (304 reviews) ✓ Verified | Not enough data | #### Data Modeling and Blending | Feature | Funnel | Boomi Data Integration | Sisense | Fivetran | |---|---|---|---|---| | **Data Querying** | Not enough data | Not enough data | 7.9 (343 reviews) ✓ Verified | Not enough data | | **Data Filtering** | Not enough data | Not enough data | 8.1 (351 reviews) ✓ Verified | Not enough data | | **Data Blending** | Not enough data | Not enough data | 7.8 (337 reviews) ✓ Verified | Not enough data | #### Generative AI | Feature | Funnel | Boomi Data Integration | Sisense | Fivetran | |---|---|---|---|---| | **AI Text Generation** | Not enough data | Not enough data | 6.1 (144 reviews) | Not enough data | | **AI Text Summarization** | Not enough data | Not enough data | 6.2 (144 reviews) | Not enough data | #### Agentic AI - Analytics Platforms | Feature | Funnel | Boomi Data Integration | Sisense | Fivetran | |---|---|---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | 3.7 (5 reviews) | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | 4.7 (5 reviews) | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | Not enough data | Not enough data | #### Self Service | Feature | Funnel | Boomi Data Integration | Sisense | Fivetran | |---|---|---|---|---| | **Calculated Fields** | Not enough data | Not enough data | 8.0 (544 reviews) ✓ Verified | Not enough data | | **Data Column Filtering** | Not enough data | Not enough data | 8.2 (544 reviews) ✓ Verified | Not enough data | | **Data Discovery** | Not enough data | Not enough data | 7.9 (522 reviews) ✓ Verified | Not enough data | | **Search** | Not enough data | Not enough data | 7.7 (493 reviews) ✓ Verified | Not enough data | | **Collaboration / Workflow** | Not enough data | Not enough data | 7.5 (478 reviews) ✓ Verified | Not enough data | | **Automodeling** | Not enough data | Not enough data | Feature Not Available | Not enough data | #### Deployment & Integration - Analytics Platforms | Feature | Funnel | Boomi Data Integration | Sisense | Fivetran | |---|---|---|---|---| | **No-code Dashboard Builder** | Not enough data | Not enough data | 6.0 (5 reviews) | Not enough data | | **Report Scheduling and Automation** | Not enough data | Not enough data | 6.7 (5 reviews) | Not enough data | | **Embedded Analytics and White-labeling** | Not enough data | Not enough data | 5.7 (5 reviews) | Not enough data | | **Data Source Connectivity** | Not enough data | Not enough data | 7.6 (7 reviews) | Not enough data | #### Advanced Analytics | Feature | Funnel | Boomi Data Integration | Sisense | Fivetran | |---|---|---|---|---| | **Predictive Analytics** | Not enough data | Not enough data | 6.9 (286 reviews) ✓ Verified | Not enough data | | **Data Visualization** | Not enough data | Not enough data | 8.5 (539 reviews) ✓ Verified | Not enough data | | **Big Data Services** | Not enough data | Not enough data | 7.6 (416 reviews) ✓ Verified | Not enough data | #### Performance & Scalability - Analytics Platforms | Feature | Funnel | Boomi Data Integration | Sisense | Fivetran | |---|---|---|---|---| | **Large data handling and Query Speed** | Not enough data | Not enough data | 6.9 (6 reviews) | Not enough data | | **Concurrent User Support** | Not enough data | Not enough data | 7.2 (6 reviews) | Not enough data | #### Advanced Analytics & Modeling - Analytics Platforms | Feature | Funnel | Boomi Data Integration | Sisense | Fivetran | |---|---|---|---|---| | **Data Modeling and Governance** | Not enough data | Not enough data | 6.7 (5 reviews) | Not enough data | | **Notebook and Script Integration** | Not enough data | Not enough data | 6.1 (6 reviews) | Not enough data | | **Built-in Predictive and Statistical Models** | Not enough data | Not enough data | Not enough data | Not enough data | #### Agentic AI Capabilities - Analytics Platforms | Feature | Funnel | Boomi Data Integration | Sisense | Fivetran | |---|---|---|---|---| | **Auto-generated Insights and Narratives** | Not enough data | Not enough data | 3.7 (5 reviews) | Not enough data | | **Natural Language Queries** | Not enough data | Not enough data | 5.3 (5 reviews) | Not enough data | | **Proactive KPI Monitoring and Alerts** | Not enough data | Not enough data | 4.7 (5 reviews) | Not enough data | | **AI Agents for Analytical Follow-ups** | Not enough data | Not enough data | Not enough data | Not enough data | #### Personalized Intelligence - Analytics Platforms | Feature | Funnel | Boomi Data Integration | Sisense | Fivetran | |---|---|---|---|---| | **Behavioral Learning for Contextual Query Refinement** | Not enough data | Not enough data | 3.7 (5 reviews) | Not enough data | | **Role-based Insight Personalization** | Not enough data | Not enough data | 4.7 (6 reviews) | Not enough data | | **Conversational and Prompt-based Analytics** | Not enough data | Not enough data | 3.7 (5 reviews) | Not enough data | #### Building Reports | Feature | Funnel | Boomi Data Integration | Sisense | Fivetran | |---|---|---|---|---| | **Data Transformation** | Not enough data | Not enough data | Feature Not Available | Not enough data | | **Data Modeling** | Not enough data | Not enough data | Feature Not Available | Not enough data | | **WYSIWYG Report Design** | Not enough data | Not enough data | 7.9 (355 reviews) ✓ Verified | Not enough data | | **Integration APIs** | Not enough data | Not enough data | 7.7 (344 reviews) ✓ Verified | Not enough data | ### Embedded Business Intelligence | Product | Score | Reviews | |---|---|---| | **Funnel** | N/A | N/A | | **Boomi Data Integration** | N/A | N/A | | **Sisense** | 8.0/10 | 701 | | **Fivetran** | N/A | N/A | #### Reports | Feature | Funnel | Boomi Data Integration | Sisense | Fivetran | |---|---|---|---|---| | **Reports Interface** | Not enough data | Not enough data | 8.3 (553 reviews) ✓ Verified | Not enough data | | **Steps to Answer** | Not enough data | Not enough data | 7.7 (503 reviews) ✓ Verified | Not enough data | | **Graphs and Charts** | Not enough data | Not enough data | 8.4 (567 reviews) ✓ Verified | Not enough data | | **Score Cards** | Not enough data | Not enough data | 8.0 (455 reviews) ✓ Verified | Not enough data | | **Dashboards** | Not enough data | Not enough data | 8.6 (563 reviews) ✓ Verified | Not enough data | #### Self Service | Feature | Funnel | Boomi Data Integration | Sisense | Fivetran | |---|---|---|---|---| | **Calculated Fields** | Not enough data | Not enough data | 8.0 (544 reviews) ✓ Verified | Not enough data | | **Data Column Filtering** | Not enough data | Not enough data | 8.2 (544 reviews) ✓ Verified | Not enough data | | **Data Discovery** | Not enough data | Not enough data | 7.9 (522 reviews) ✓ Verified | Not enough data | | **Search** | Not enough data | Not enough data | 7.7 (493 reviews) ✓ Verified | Not enough data | | **Collaboration / Workflow** | Not enough data | Not enough data | 7.5 (478 reviews) ✓ Verified | Not enough data | | **Automodeling** | Not enough data | Not enough data | Feature Not Available | Not enough data | #### Building Reports | Feature | Funnel | Boomi Data Integration | Sisense | Fivetran | |---|---|---|---|---| | **Data Transformation** | Not enough data | Not enough data | Feature Not Available | Not enough data | | **Data Modeling** | Not enough data | Not enough data | Feature Not Available | Not enough data | | **WYSIWYG Report Design** | Not enough data | Not enough data | 7.9 (355 reviews) ✓ Verified | Not enough data | | **Integration APIs** | Not enough data | Not enough data | 7.7 (344 reviews) ✓ Verified | Not enough data | ### Digital Analytics | Product | Score | Reviews | |---|---|---| | **Funnel** | 8.8/10 | 85 | | **Boomi Data Integration** | N/A | N/A | | **Sisense** | N/A | N/A | | **Fivetran** | N/A | N/A | #### Metrics | Feature | Funnel | Boomi Data Integration | Sisense | Fivetran | |---|---|---|---|---| | **Sessions - Digital Analytics** | 9.0 (70 reviews) | Not enough data | Not enough data | Not enough data | | **Engagement** | 8.9 (68 reviews) | Not enough data | Not enough data | Not enough data | | **Entry and Exit Pages** | 8.4 (46 reviews) | Not enough data | Not enough data | Not enough data | | **Standard Event Tracking** | 8.9 (45 reviews) | Not enough data | Not enough data | Not enough data | | **Custom Event Tracking** | 8.6 (44 reviews) | Not enough data | Not enough data | Not enough data | | **Retention** | 8.5 (56 reviews) | Not enough data | Not enough data | Not enough data | | **Return** | 8.8 (56 reviews) | Not enough data | Not enough data | Not enough data | | **Conversions** | 9.1 (71 reviews) | Not enough data | Not enough data | Not enough data | | **Funnels** | 9.0 (43 reviews) | Not enough data | Not enough data | Not enough data | #### Reporting | Feature | Funnel | Boomi Data Integration | Sisense | Fivetran | |---|---|---|---|---| | **Real-Time Reporting** | 8.7 (49 reviews) | Not enough data | Not enough data | Not enough data | | **Trending** | 8.8 (43 reviews) | Not enough data | Not enough data | Not enough data | | **Retroactive Reporting** | 8.7 (62 reviews) | Not enough data | Not enough data | Not enough data | | **Segmentation** | 8.7 (52 reviews) | Not enough data | Not enough data | Not enough data | | **Mobile Reporting** | 8.2 (40 reviews) | Not enough data | Not enough data | Not enough data | | **Unification Across Devices** | 8.1 (55 reviews) | Not enough data | Not enough data | Not enough data | | **Custom Reports and Dashboards** | 9.2 (70 reviews) | Not enough data | Not enough data | Not enough data | #### Other | Feature | Funnel | Boomi Data Integration | Sisense | Fivetran | |---|---|---|---|---| | **User Data** | Feature Not Available | Not enough data | Not enough data | Not enough data | | **Site Search Reporting** | Feature Not Available | Not enough data | Not enough data | Not enough data | | **Load Time Monitoring** | Feature Not Available | Not enough data | Not enough data | Not enough data | | **Campaign Tracking** | 8.9 (73 reviews) | Not enough data | Not enough data | Not enough data | | **E-Commerce** | 8.9 (59 reviews) | Not enough data | Not enough data | Not enough data | | **Promotional Messages** | Feature Not Available | Not enough data | Not enough data | Not enough data | | **Administration Alerts** | Feature Not Available | Not enough data | Not enough data | Not enough data | #### Agentic AI - Digital Analytics | Feature | Funnel | Boomi Data Integration | Sisense | Fivetran | |---|---|---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | Not enough data | Not enough data | #### Administration | Feature | Funnel | Boomi Data Integration | Sisense | Fivetran | |---|---|---|---|---| | **API / Integrations** | 8.9 (72 reviews) | Not enough data | Not enough data | Not enough data | | **QA Testing** | Feature Not Available | Not enough data | Not enough data | Not enough data | | **Performance and Reliability** | 9.1 (75 reviews) | Not enough data | Not enough data | Not enough data | | **User, Role, and Access Management** | 8.9 (75 reviews) | Not enough data | Not enough data | Not enough data | ### Data Extraction | Product | Score | Reviews | |---|---|---| | **Funnel** | N/A | N/A | | **Boomi Data Integration** | 9.2/10 | 52 | | **Sisense** | N/A | N/A | | **Fivetran** | 8.0/10 | 176 | #### Functionality | Feature | Funnel | Boomi Data Integration | Sisense | Fivetran | |---|---|---|---|---| | **Diverse Extraction Points** | Not enough data | 9.3 (50 reviews) | Not enough data | 8.4 (152 reviews) | | **Data Structuring** | Not enough data | 9.5 (50 reviews) | Not enough data | 8.5 (145 reviews) | | **Consolidation** | Not enough data | 9.2 (48 reviews) | Not enough data | 8.4 (129 reviews) | | **Data Cleaning** | Not enough data | 8.8 (45 reviews) | Not enough data | 7.1 (116 reviews) | | **Cloud Extraction** | Not enough data | 9.5 (48 reviews) | Not enough data | 8.7 (138 reviews) | | **Visualization** | Not enough data | 8.7 (45 reviews) | Not enough data | 6.4 (111 reviews) | #### Diverse Extraction Points | Feature | Funnel | Boomi Data Integration | Sisense | Fivetran | |---|---|---|---|---| | **Diverse Extraction Points** | Not enough data | 9.3 (50 reviews) | Not enough data | 8.4 (152 reviews) | ### ETL Tools | Product | Score | Reviews | |---|---|---| | **Funnel** | 8.4/10 | 24 | | **Boomi Data Integration** | 9.2/10 | 75 | | **Sisense** | N/A | N/A | | **Fivetran** | 8.4/10 | 219 | #### Management | Feature | Funnel | Boomi Data Integration | Sisense | Fivetran | |---|---|---|---|---| | **Reporting** | 8.3 (20 reviews) | 8.6 (67 reviews) | Not enough data | 7.7 (150 reviews) | | **Auditing** | 7.0 (18 reviews) | 8.8 (59 reviews) | Not enough data | 7.4 (146 reviews) | #### Functionality | Feature | Funnel | Boomi Data Integration | Sisense | Fivetran | |---|---|---|---|---| | **Extraction** | 8.8 (19 reviews) | 9.6 (71 reviews) | Not enough data | 8.9 (162 reviews) | | **Transformation** | 8.5 (20 reviews) | 9.1 (69 reviews) | Not enough data | 8.1 (171 reviews) | | **Loading** | 8.8 (20 reviews) | 9.5 (73 reviews) | Not enough data | 8.9 (194 reviews) | | **Automation** | 8.8 (20 reviews) | 9.5 (72 reviews) | Not enough data | 9.0 (194 reviews) | | **Scalability** | 8.6 (20 reviews) | 9.3 (67 reviews) | Not enough data | 8.5 (188 reviews) | ### Cloud Migration | Product | Score | Reviews | |---|---|---| | **Funnel** | N/A | N/A | | **Boomi Data Integration** | 9.1/10 | 28 | | **Sisense** | N/A | N/A | | **Fivetran** | N/A | N/A | #### Functionality | Feature | Funnel | Boomi Data Integration | Sisense | Fivetran | |---|---|---|---|---| | **Data Migration** | Not enough data | 9.4 (27 reviews) | Not enough data | Not enough data | | **Data Variety** | Not enough data | 9.0 (24 reviews) | Not enough data | Not enough data | | **Alerts and Logging** | Not enough data | 9.0 (24 reviews) | Not enough data | Not enough data | | **Data Replication** | Not enough data | 8.8 (21 reviews) | Not enough data | Not enough data | #### Management | Feature | Funnel | Boomi Data Integration | Sisense | Fivetran | |---|---|---|---|---| | **Backup and Recovery** | Not enough data | 9.0 (21 reviews) | Not enough data | Not enough data | | **Integration Variety** | Not enough data | 9.3 (23 reviews) | Not enough data | Not enough data | | **Access and Security** | Not enough data | 8.9 (22 reviews) | Not enough data | Not enough data | | **Real time Monitoring** | Not enough data | 8.8 (25 reviews) | Not enough data | Not enough data | #### Security | Feature | Funnel | Boomi Data Integration | Sisense | Fivetran | |---|---|---|---|---| | **Data Protection** | Not enough data | 9.4 (25 reviews) | Not enough data | Not enough data | #### Agentic AI - Cloud Migration | Feature | Funnel | Boomi Data Integration | Sisense | Fivetran | |---|---|---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | Not enough data | Not enough data | ### Data Replication | Product | Score | Reviews | |---|---|---| | **Funnel** | N/A | N/A | | **Boomi Data Integration** | N/A | N/A | | **Sisense** | N/A | N/A | | **Fivetran** | 7.9/10 | 95 | #### Management | Feature | Funnel | Boomi Data Integration | Sisense | Fivetran | |---|---|---|---|---| | **Real-Time Analytics** | Not enough data | Not enough data | Not enough data | 7.2 (66 reviews) | | **Solution Integration** | Not enough data | Not enough data | Not enough data | 8.2 (59 reviews) | | **Infrastructure Compatibility** | Not enough data | Not enough data | Not enough data | 8.5 (77 reviews) | | **Monitoring** | Not enough data | Not enough data | Not enough data | 8.0 (82 reviews) | #### Solution Provision | Feature | Funnel | Boomi Data Integration | Sisense | Fivetran | |---|---|---|---|---| | **System Failover** | Not enough data | Not enough data | Not enough data | 7.3 (55 reviews) | | **Pay by Usage** | Not enough data | Not enough data | Not enough data | 8.3 (71 reviews) | | **Service Provision** | Not enough data | Not enough data | Not enough data | 7.6 (54 reviews) | ### Reverse ETL | Product | Score | Reviews | |---|---|---| | **Funnel** | N/A | N/A | | **Boomi Data Integration** | 9.0/10 | 8 | | **Sisense** | N/A | N/A | | **Fivetran** | N/A | N/A | #### Data Management | Feature | Funnel | Boomi Data Integration | Sisense | Fivetran | |---|---|---|---|---| | **Data Modeling** | Not enough data | 9.6 (8 reviews) | Not enough data | Not enough data | | **Auditing** | Not enough data | 8.8 (7 reviews) | Not enough data | Not enough data | | **Observability** | Not enough data | 9.2 (8 reviews) | Not enough data | Not enough data | | **Data mapping** | Not enough data | 9.0 (8 reviews) | Not enough data | Not enough data | | **Reporting** | Not enough data | 9.0 (8 reviews) | Not enough data | Not enough data | #### Functionality | Feature | Funnel | Boomi Data Integration | Sisense | Fivetran | |---|---|---|---|---| | **Debugging** | Not enough data | 8.1 (7 reviews) | Not enough data | Not enough data | | **Workflow Automations** | Not enough data | 9.3 (7 reviews) | Not enough data | Not enough data | | **Notifications** | Not enough data | 8.6 (6 reviews) | Not enough data | Not enough data | | **API Integrations** | Not enough data | 9.0 (8 reviews) | Not enough data | Not enough data | | **Programmed trigger of data sync** | Not enough data | 9.2 (8 reviews) | Not enough data | Not enough data | | **Incremental data sync** | Not enough data | 9.2 (8 reviews) | Not enough data | Not enough data | | **Data audit** | Not enough data | 9.0 (7 reviews) | Not enough data | Not enough data | #### Security | Feature | Funnel | Boomi Data Integration | Sisense | Fivetran | |---|---|---|---|---| | **Security Compliance** | Not enough data | 9.0 (7 reviews) | Not enough data | Not enough data | | **Data Encryption** | Not enough data | 9.3 (7 reviews) | Not enough data | Not enough data | #### Generative AI | Feature | Funnel | Boomi Data Integration | Sisense | Fivetran | |---|---|---|---|---| | **AI Text Generation** | Not enough data | Not enough data | Not enough data | Not enough data | ### Backup | Product | Score | Reviews | |---|---|---| | **Funnel** | N/A | N/A | | **Boomi Data Integration** | N/A | N/A | | **Sisense** | N/A | N/A | | **Fivetran** | N/A | N/A | #### Management | Feature | Funnel | Boomi Data Integration | Sisense | Fivetran | |---|---|---|---|---| | **Disaster Recovery** | Not enough data | Not enough data | Not enough data | Not enough data | | **Remote Backup** | Not enough data | Not enough data | Not enough data | Not enough data | | **Storage Formats** | Not enough data | Not enough data | Not enough data | Not enough data | | **Scheduled Backups** | Not enough data | Not enough data | Not enough data | Not enough data | | **On-Demand Restoration** | Not enough data | Not enough data | Not enough data | Not enough data | #### Reporting | Feature | Funnel | Boomi Data Integration | Sisense | Fivetran | |---|---|---|---|---| | **Activity Monitoring** | Not enough data | Not enough data | Not enough data | Not enough data | | **Documentation** | Not enough data | Not enough data | Not enough data | Not enough data | | **Alerts/Notifications** | Not enough data | Not enough data | Not enough data | Not enough data | #### Security | Feature | Funnel | Boomi Data Integration | Sisense | Fivetran | |---|---|---|---|---| | **Data Encryption** | Not enough data | Not enough data | Not enough data | Not enough data | | **Security and Compliance** | Not enough data | Not enough data | Not enough data | Not enough data | | **Deduplication ** | Not enough data | Not enough data | Not enough data | Not enough data | ### Marketing Analytics | Product | Score | Reviews | |---|---|---| | **Funnel** | 8.0/10 | 99 | | **Boomi Data Integration** | N/A | N/A | | **Sisense** | N/A | N/A | | **Fivetran** | N/A | N/A | #### Marketing Operations | Feature | Funnel | Boomi Data Integration | Sisense | Fivetran | |---|---|---|---|---| | **ROI Tracking** | 8.3 (76 reviews) ✓ Verified | Not enough data | Not enough data | Not enough data | | **Data Collection** | 9.0 (87 reviews) ✓ Verified | Not enough data | Not enough data | Not enough data | | **Customer Insights** | 7.7 (43 reviews) | Not enough data | Not enough data | Not enough data | | **Multi-User Access** | 8.4 (75 reviews) ✓ Verified | Not enough data | Not enough data | Not enough data | | **Spend Management** | 8.1 (47 reviews) ✓ Verified | Not enough data | Not enough data | Not enough data | | **White Label** | Feature Not Available | Not enough data | Not enough data | Not enough data | #### Campaign Activity | Feature | Funnel | Boomi Data Integration | Sisense | Fivetran | |---|---|---|---|---| | **Campaign Insights** | 8.5 (81 reviews) ✓ Verified | Not enough data | Not enough data | Not enough data | | **Reports and Dashboards** | 8.7 (84 reviews) ✓ Verified | Not enough data | Not enough data | Not enough data | | **Campaign Stickiness** | 8.2 (68 reviews) ✓ Verified | Not enough data | Not enough data | Not enough data | | **Multichannel Tracking** | 8.9 (84 reviews) ✓ Verified | Not enough data | Not enough data | Not enough data | | **Brand Optimization** | 7.8 (41 reviews) | Not enough data | Not enough data | Not enough data | | **Predictive Analytics** | 7.6 (41 reviews) ✓ Verified | Not enough data | Not enough data | Not enough data | #### Agentic AI - Marketing Analytics | Feature | Funnel | Boomi Data Integration | Sisense | Fivetran | |---|---|---|---|---| | **Autonomous Task Execution** | 7.5 (6 reviews) | Not enough data | Not enough data | Not enough data | | **Cross-system Integration** | 6.9 (6 reviews) | Not enough data | Not enough data | Not enough data | | **Proactive Assistance** | 6.9 (7 reviews) | Not enough data | Not enough data | Not enough data | --- ## Categories **Unique to Funnel (3):** [ETL Tools](https://www.g2.com/categories/etl-tools), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics) **Unique to Boomi Data Integration (5):** [Reverse ETL Software](https://www.g2.com/categories/reverse-etl), [Data Extraction Tools](https://www.g2.com/categories/data-extraction-tools), [Cloud Migration Software](https://www.g2.com/categories/cloud-migration), [ETL Tools](https://www.g2.com/categories/etl-tools), [Data Replication Software](https://www.g2.com/categories/data-replication) **Unique to Sisense (3):** [Embedded Business Intelligence Software](https://www.g2.com/categories/embedded-business-intelligence), [Analytics Platforms](https://www.g2.com/categories/analytics-platforms), [Data Visualization Tools](https://www.g2.com/categories/data-visualization-tools) **Unique to Fivetran (3):** [Data Replication Software](https://www.g2.com/categories/data-replication), [ETL Tools](https://www.g2.com/categories/etl-tools), [Data Extraction Tools](https://www.g2.com/categories/data-extraction-tools) --- ## Reviewer Demographics ### By Company Size | Segment | Funnel | Boomi Data Integration | Sisense | Fivetran | |---|---|---|---|---| | **Small-Business** | 50.9% | 36.1% | 23.9% | 27.4% | | **Mid-Market** | 43.5% | 41.2% | 57.4% | 59.1% | | **Enterprise** | 5.6% | 22.7% | 18.7% | 13.5% | ### By Industry #### Funnel - **Marketing and Advertising:** 42.6% - **Retail:** 6.2% - **Information Technology and Services:** 6.2% - **Internet:** 4.3% - **Consumer Goods:** 3.1% - **Apparel & Fashion:** 2.5% - **Financial Services:** 1.9% - **Real Estate:** 1.9% - **Food & Beverages:** 1.9% - **Pharmaceuticals:** 1.9% - **Other:** 27.8% #### Boomi Data Integration - **Information Technology and Services:** 21.0% - **Computer Software:** 12.6% - **Marketing and Advertising:** 11.8% - **Financial Services:** 10.9% - **Consulting:** 5.0% - **Leisure, Travel & Tourism:** 5.0% - **Banking:** 2.5% - **Hospital & Health Care:** 2.5% - **Broadcast Media:** 1.7% - **Consumer Goods:** 1.7% - **Other:** 25.2% #### Sisense - **Information Technology and Services:** 12.8% - **Computer Software:** 12.0% - **Financial Services:** 8.3% - **Marketing and Advertising:** 6.4% - **Hospital & Health Care:** 4.4% - **Internet:** 3.9% - **Retail:** 2.8% - **Insurance:** 2.0% - **Logistics and Supply Chain:** 1.9% - **Real Estate:** 1.8% - **Other:** 43.8% #### Fivetran - **Computer Software:** 21.9% - **Information Technology and Services:** 17.4% - **Financial Services:** 8.6% - **Retail:** 5.1% - **Marketing and Advertising:** 3.6% - **Consumer Goods:** 2.3% - **Insurance:** 2.3% - **Education Management:** 2.1% - **Internet:** 2.1% - **Health, Wellness and Fitness:** 1.9% - **Other:** 32.7% --- ## Alternatives ### Alternatives to Funnel - [Supermetrics](https://www.g2.com/products/supermetrics/reviews) — 4.4/5 stars (823 reviews) - [Adverity](https://www.g2.com/products/adverity/reviews) — 4.4/5 stars (268 reviews) - [Improvado](https://www.g2.com/products/improvado-improvado/reviews) — 4.4/5 stars (80 reviews) - [TapClicks](https://www.g2.com/products/tapclicks/reviews) — 4.3/5 stars (336 reviews) - [Looker](https://www.g2.com/products/looker/reviews) — 4.4/5 stars (1643 reviews) - [NinjaCat](https://www.g2.com/products/ninjacat/reviews) — 4.2/5 stars (316 reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14757 reviews) - [Windsor.ai](https://www.g2.com/products/windsor-ai/reviews) — 4.5/5 stars (86 reviews) - [Dataslayer.ai](https://www.g2.com/products/dataslayer-ai/reviews) — 4.8/5 stars (307 reviews) - [Singular](https://www.g2.com/products/singular/reviews) — 4.5/5 stars (510 reviews) ### Alternatives to Boomi Data Integration - [Workato](https://www.g2.com/products/workato/reviews) — 4.7/5 stars (755 reviews) - [Hevo Data](https://www.g2.com/products/hevo-data/reviews) — 4.4/5 stars (280 reviews) - [Skyvia](https://www.g2.com/products/skyvia/reviews) — 4.8/5 stars (321 reviews) - [Supermetrics](https://www.g2.com/products/supermetrics/reviews) — 4.4/5 stars (823 reviews) - [Hightouch](https://www.g2.com/products/hightouch/reviews) — 4.6/5 stars (392 reviews) - [Apify](https://www.g2.com/products/apify/reviews) — 4.7/5 stars (480 reviews) - [SnapLogic Intelligent Integration Platform (IIP)](https://www.g2.com/products/snaplogic-intelligent-integration-platform-iip/reviews) — 4.4/5 stars (398 reviews) - [Adverity](https://www.g2.com/products/adverity/reviews) — 4.4/5 stars (268 reviews) - [Databricks](https://www.g2.com/products/databricks/reviews) — 4.6/5 stars (782 reviews) - [HubSpot Data Hub](https://www.g2.com/products/hubspot-data-hub/reviews) — 4.5/5 stars (576 reviews) ### Alternatives to Sisense - [Looker](https://www.g2.com/products/looker/reviews) — 4.4/5 stars (1643 reviews) - [Domo](https://www.g2.com/products/domo/reviews) — 4.3/5 stars (1005 reviews) - [Spotfire Analytics](https://www.g2.com/products/spotfire-analytics/reviews) — 4.2/5 stars (362 reviews) - [Zoho Analytics](https://www.g2.com/products/zoho-analytics/reviews) — 4.2/5 stars (287 reviews) - [Grow.com](https://www.g2.com/products/grow-com/reviews) — 4.3/5 stars (274 reviews) - [Tableau](https://www.g2.com/products/tableau/reviews) — 4.4/5 stars (3653 reviews) - [Qlik Sense](https://www.g2.com/products/qlik-sense/reviews) — 4.4/5 stars (928 reviews) - [Amazon QuickSight](https://www.g2.com/products/amazon-quicksight/reviews) — 4.3/5 stars (692 reviews) - [Strategy One (formerly MicroStrategy ONE)](https://www.g2.com/products/strategy-one-formerly-microstrategy-one/reviews) — 4.2/5 stars (600 reviews) - [GoodData.AI](https://www.g2.com/products/gooddata-ai/reviews) — 4.2/5 stars (600 reviews) ### Alternatives to Fivetran - [Skyvia](https://www.g2.com/products/skyvia/reviews) — 4.8/5 stars (321 reviews) - [Hevo Data](https://www.g2.com/products/hevo-data/reviews) — 4.4/5 stars (280 reviews) - [Qlik Replicate](https://www.g2.com/products/qlik-replicate/reviews) — 4.3/5 stars (110 reviews) - [Workato](https://www.g2.com/products/workato/reviews) — 4.7/5 stars (755 reviews) - [Adverity](https://www.g2.com/products/adverity/reviews) — 4.4/5 stars (268 reviews) - [Integrate.io](https://www.g2.com/products/integrate-io/reviews) — 4.3/5 stars (212 reviews) - [AWS Glue](https://www.g2.com/products/aws-glue/reviews) — 4.3/5 stars (202 reviews) - [AWS Database Migration Service](https://www.g2.com/products/aws-database-migration-service/reviews) — 4.1/5 stars (50 reviews) - [Supermetrics](https://www.g2.com/products/supermetrics/reviews) — 4.4/5 stars (823 reviews) - [Dataddo](https://www.g2.com/products/dataddo/reviews) — 4.7/5 stars (185 reviews) --- ## Top Discussions ### Funnel - Title: [What do you like most about Funnel for data collection, and what improvements could be made?](https://www.g2.com/discussions/what-do-you-like-most-about-funnel-for-data-collection-and-what-improvements-could-be-made) — 1 comment, 1 upvote > **Top comment:** "I'm currently utilizing the free version of Funnel.io for visualizing Meta Ads within Looker Studio, and I'm satisfied with it. I don't require any further..." - Title: [What is a funnel builder?](https://www.g2.com/discussions/what-is-a-funnel-builder) — 1 comment > **Top comment:** "Haven't heard of it" - Title: [Can I see data retroactively in Funnel?](https://www.g2.com/discussions/3680-retroactive-data) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "Yes. Because Funnel pulls down data from your advertising platforms and Google Analytics account we can report as far back as you have data in these..." - Title: [Which advertising platforms does Funnel support?](https://www.g2.com/discussions/3676-advertising-platforms) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "Funnel supports Google Analytics. We pull down data from your Google Analytics account and match it up with you advertising data so you can measure your..." ### Boomi Data Integration - Title: [What is the use of Rivery?](https://www.g2.com/discussions/what-is-the-use-of-rivery) — 2 comments > **Top comment:** "The main uses are: 1. API connector - With more than 100 API's connections out of the box, it will save you a lot of time connecting to them by yourself...." - Title: [How much does Rivery cost?](https://www.g2.com/discussions/how-much-does-rivery-cost) — 1 comment > **Top comment:** "Rivery's pricing is based on usage alone. All the details are listed here: https://rivery.io/pricing/ " - Title: [What does Rivery do?](https://www.g2.com/discussions/what-does-rivery-do) — 1 comment > **Top comment:** "Rivery helps data engineers and data analysts to easily integrate all of their data in the cloud. This includes built in connectors for all data sources..." ### Sisense - Title: [Can i use for fashion designing](https://www.g2.com/discussions/44191-can-i-use-for-fashion-designing) — 3 comments, 1 upvote > **Top comment:** "You got me interested. I'm just looking for information that would help me in preparing the presentation of my fashion project. A cool fashion designer..." - Title: [What is Sisense used for?](https://www.g2.com/discussions/what-is-sisense-used-for) — 2 comments > **Top comment:** "Data Analysis and Data Visualization" - Title: [Is it possible to let more than one user manage an individual report?](https://www.g2.com/discussions/27533-is-it-possible-to-let-more-than-one-user-manage-an-individual-report) — 2 comments > **Top comment:** "You can have a second Admin account to manage reports but you have to transfer ownership of the dashboard. " - Title: [What is Sisense used for?](https://www.g2.com/discussions/sisense-what-is-sisense-used-for) — 1 comment > **Top comment:** "Sisense is a modern analytics platform that turns raw data into trustworthy, interactive insights for both internal teams and external users. You connect..." - Title: [Who uses Sisense?](https://www.g2.com/discussions/who-uses-sisense) — 1 comment > **Top comment:** "Sidense can be used by any industry looking for visualizations that will revolutionize data analytics!" ### Fivetran - Title: [Is Fivetran an ETL tool?](https://www.g2.com/discussions/is-fivetran-an-etl-tool) — 2 comments > **Top comment:** "Fivetran is actually an "ELT" tool. It Extracts, Loads, and then Transforms, keeping a copy of both the source data as well as the transformed data." - Title: [What is Fivetran used for?](https://www.g2.com/discussions/fivetran-what-is-fivetran-used-for) — 1 comment > **Top comment:** "Data extraction from operational systems for us in reporting and analytical environments" - Title: [How much does Fivetran cost?](https://www.g2.com/discussions/how-much-does-fivetran-cost) — 1 comment > **Top comment:** "Fivetran charges according to a concept called MAR, Monthly Active Rows. 1 MAR is good for 1000 unique rows. If a row is updated more than once in a given..." - Title: [How else are you using Census?](https://www.g2.com/discussions/how-else-are-you-using-census) — 1 comment, 2 upvotes *(includes official response)* > **Top comment:** "Hey Nikolas, Would love other Census users to chime in, but there are lots of use cases our customers use us for :) In fact, we recently revamped our..." - Title: [How to sync data from Snowflake to Salesforce.](https://www.g2.com/discussions/how-to-sync-data-from-snowflake-to-salesforce) — 1 comment, 2 upvotes *(includes official response)* > **Top comment:** "Hey Shannel, Thanks for the question. Syncing data from Snowflake to Salesforce is really simple with Census. Here is a video showing the end to end..." --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/funnel-vs-boomi-data-integration-vs-sisense-vs-fivetran)