# Funnel, Pendo vs Google Analytics Comparison

| | Funnel | Pendo | Google Analytics | 
|---|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.4 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 165 | 1,791 | 6,836 | 
| **Largest Market Segment** | Small-Business (50.9% of reviews) | Mid-Market (61.3% of reviews) | Small-Business (59.9% of reviews) | 
| **Entry Level Price** | Starting at $400.00 | Free | No pricing available | 

---
## Top Pros & Cons

### Funnel

Pros:
- Ease of Use (5 reviews)
- Integrations (5 reviews)

Cons:
- Learning Curve (3 reviews)
- Expensive (2 reviews)

### Pendo

Pros:
- Ease of Use (190 reviews)
- Insights (165 reviews)

Cons:
- Missing Features (67 reviews)
- Limitations (63 reviews)

### Google Analytics

Pros:
- Insights (200 reviews)
- Analytics (160 reviews)

Cons:
- Learning Curve (99 reviews)
- Complexity (69 reviews)

---
## Ratings Comparison
| Rating | Funnel | Pendo | Google Analytics | 
|---|---|---|---|
  | **Meets Requirements** | 8.8 (142 reviews) | 8.5 (1209 reviews) | 9.0 (5676 reviews) | 
  | **Ease of Use** | 8.5 (145 reviews) | 8.2 (1292 reviews) | 7.8 (5714 reviews) | 
  | **Ease of Setup** | 8.8 (104 reviews) | 7.9 (609 reviews) | 8.0 (2921 reviews) | 
  | **Ease of Admin** | 8.9 (95 reviews) | 8.5 (561 reviews) | 8.3 (2632 reviews) | 
  | **Quality of Support** | 9.1 (139 reviews) | 8.5 (1053 reviews) | 7.5 (4730 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.1 (94 reviews) | 8.9 (536 reviews) | 8.3 (2410 reviews) | 
  | **Product Direction (% positive)** | 8.7 (143 reviews) | 8.5 (1122 reviews) | 8.5 (5534 reviews) | 

---
## Pricing

### Funnel

#### Entry-Level Pricing

Plan: Starter

Price: Starting at $400.00

Description: Begin your journey to data-driven marketing with our Starter Plan.


Key Features:
- 500 flexpoints included (additional flexpoints can be purchased)
- Connect to our 121 most popular data sources
- Send data to Looker Studio, Google Sheets, Microsoft Excel, or use built-in Funnel dashboards

[Browse all 3 editions](https://www.g2.com/products/funnel/pricing)

#### Free Trial

Yes

### Pendo

#### Entry-Level Pricing

Plan: Free

Price: Free

Description: Try Pendo for free for up to 500 monthly active users. Includes: product analytics, in-app guides, net promoter score (NPS), roadmaps.

Key Features:
- Product analytics
- In-app guides
- Net Promoter Score (NPS)  

[Browse all 5 editions](https://www.g2.com/products/pendo-io-pendo/pricing)

#### Free Trial

Yes

### Google Analytics

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Funnel** | 8.8/10 | 85 |
| **Pendo** | 8.0/10 | 604 |
| **Google Analytics** | 8.4/10 | 4719 |

#### Metrics

| Feature | Funnel | Pendo | Google Analytics | 
|---|---|---|---|
| **Sessions - Digital Analytics** | 9.0 (70 reviews) | 8.7 (456 reviews) | 9.0 (4104 reviews) | 
| **Engagement** | 8.9 (68 reviews) | 8.7 (473 reviews) | 8.8 (4051 reviews) | 
| **Entry and Exit Pages** | 8.4 (46 reviews) | 8.4 (420 reviews) | 8.7 (3960 reviews) | 
| **Standard Event Tracking** | 8.9 (45 reviews) | 8.8 (466 reviews) | 8.6 (3637 reviews) | 
| **Custom Event Tracking** | 8.6 (44 reviews) | 8.5 (423 reviews) | 8.4 (3414 reviews) | 
| **Retention** | 8.5 (56 reviews) | 8.2 (395 reviews) | 8.4 (3604 reviews) | 
| **Return** | 8.8 (56 reviews) | 8.2 (357 reviews) | 8.5 (3647 reviews) | 
| **Conversions** | 9.1 (71 reviews) | 8.2 (334 reviews) | 8.6 (3764 reviews) | 
| **Funnels** | 9.0 (43 reviews) | 8.3 (396 reviews) | 8.2 (3326 reviews) | 

#### Reporting

| Feature | Funnel | Pendo | Google Analytics | 
|---|---|---|---|
| **Real-Time Reporting** | 8.7 (49 reviews) | 8.4 (462 reviews) | Feature Not Available | 
| **Trending** | 8.8 (43 reviews) | 8.5 (427 reviews) | 8.5 (3561 reviews) | 
| **Retroactive Reporting** | 8.7 (62 reviews) | 8.7 (436 reviews) | 8.2 (3262 reviews) | 
| **Segmentation** | 8.7 (52 reviews) | 8.7 (469 reviews) | 8.4 (3521 reviews) | 
| **Mobile Reporting** | 8.2 (40 reviews) | 7.8 (262 reviews) | 8.5 (3435 reviews) | 
| **Unification Across Devices** | 8.1 (55 reviews) | 8.1 (284 reviews) | 8.3 (3112 reviews) | 
| **Custom Reports and Dashboards** | 9.2 (70 reviews) | 8.2 (449 reviews) | 8.5 (3716 reviews) | 

#### Other

| Feature | Funnel | Pendo | Google Analytics | 
|---|---|---|---|
| **User Data** | Feature Not Available | 8.7 (439 reviews) | 8.5 (3725 reviews) | 
| **Site Search Reporting** | Feature Not Available | 8.0 (305 reviews) | 8.5 (3496 reviews) | 
| **Load Time Monitoring** | Feature Not Available | 7.5 (262 reviews) | 8.3 (3285 reviews) | 
| **Campaign Tracking** | 8.9 (73 reviews) | 7.9 (271 reviews) | 8.7 (3504 reviews) | 
| **E-Commerce** | 8.9 (59 reviews) | 7.2 (195 reviews) | 8.5 (2704 reviews) | 
| **Promotional Messages** | Feature Not Available | 8.5 (343 reviews) | 8.0 (2420 reviews) | 
| **Administration Alerts** | Feature Not Available | 8.2 (297 reviews) | 8.2 (2799 reviews) | 

#### Agentic AI - Digital Analytics

| Feature | Funnel | Pendo | Google Analytics | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | 5.7 (10 reviews) | 7.8 (83 reviews) | 
| **Cross-system Integration** | Not enough data | 6.3 (13 reviews) | 8.1 (88 reviews) | 
| **Proactive Assistance** | Not enough data | 5.8 (11 reviews) | 7.8 (89 reviews) | 
| **Decision Making** | Not enough data | 5.8 (11 reviews) | 8.4 (94 reviews) | 

#### Administration

| Feature | Funnel | Pendo | Google Analytics | 
|---|---|---|---|
| **API / Integrations** | 8.9 (72 reviews) | 8.1 (379 reviews) | 8.5 (2672 reviews) | 
| **QA Testing** | Feature Not Available | 7.9 (295 reviews) | 8.2 (2333 reviews) | 
| **Performance and Reliability** | 9.1 (75 reviews) | 8.7 (421 reviews) | 8.9 (3483 reviews) | 
| **User, Role, and Access Management** | 8.9 (75 reviews) | 8.5 (453 reviews) | 8.9 (3567 reviews) | 

### Content Marketing

| Product | Score | Reviews |
|---|---|---|
| **Funnel** | N/A | N/A |
| **Pendo** | N/A | N/A |
| **Google Analytics** | N/A | N/A |

#### Content Creation

| Feature | Funnel | Pendo | Google Analytics | 
|---|---|---|---|
| **Content Creation Tools** | Not enough data | Not enough data | Not enough data | 
| **Content Curation** | Not enough data | Not enough data | Not enough data | 
| **Buyer Personas** | Not enough data | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | Not enough data | 

#### Optimization

| Feature | Funnel | Pendo | Google Analytics | 
|---|---|---|---|
| **SEO** | Not enough data | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | Not enough data | 
| **Dashboards & Reporting** | Not enough data | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | Not enough data | 
| **ROI Reporting** | Not enough data | Not enough data | Not enough data | 

#### Logistics

| Feature | Funnel | Pendo | Google Analytics | 
|---|---|---|---|
| **Customizable Templated Workflows** | Not enough data | Not enough data | Not enough data | 
| **Internal Communication** | Not enough data | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | Not enough data | 
| **Editing and Approval Tools** | Not enough data | Not enough data | Not enough data | 
| **Distribution Features** | Not enough data | Not enough data | Not enough data | 
| **Integrations & APIs** | Not enough data | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | Not enough data | 

### Mobile App Analytics

| Product | Score | Reviews |
|---|---|---|
| **Funnel** | N/A | N/A |
| **Pendo** | 8.4/10 | 156 |
| **Google Analytics** | 8.8/10 | 1365 |

#### User Identification

| Feature | Funnel | Pendo | Google Analytics | 
|---|---|---|---|
| **Demographics** | Not enough data | 7.9 (109 reviews) | 8.9 (1176 reviews) | 
| **User Segmentation** | Not enough data | 8.5 (136 reviews) | 8.8 (1132 reviews) | 
| **Geolocation** | Not enough data | 8.0 (103 reviews) | 9.1 (1148 reviews) | 

#### Tracking & Reporting

| Feature | Funnel | Pendo | Google Analytics | 
|---|---|---|---|
| **Custom Event Tracking** | Not enough data | 8.5 (125 reviews) | 8.6 (1017 reviews) | 
| **Real-Time Insights** | Not enough data | 8.5 (131 reviews) | 8.9 (1163 reviews) | 
| **Attribution** | Not enough data | 8.3 (108 reviews) | 8.5 (1067 reviews) | 
| **Dashboard** | Not enough data | 8.5 (142 reviews) | 8.9 (1177 reviews) | 
| **User Path Tracking** | Not enough data | 8.5 (133 reviews) | 8.7 (1121 reviews) | 
| **User Activity History** | Not enough data | 8.7 (137 reviews) | 8.6 (1094 reviews) | 

#### Metrics

| Feature | Funnel | Pendo | Google Analytics | 
|---|---|---|---|
| **Engagement** | Not enough data | 8.8 (83 reviews) | 8.8 (234 reviews) | 
| **Exit Tracking** | Not enough data | 8.4 (64 reviews) | 8.7 (229 reviews) | 
| **Retention** | Not enough data | 8.4 (72 reviews) | 8.8 (223 reviews) | 
| **Return** | Not enough data | 8.3 (69 reviews) | 8.6 (233 reviews) | 
| **Conversions** | Not enough data | 8.4 (66 reviews) | 8.8 (236 reviews) | 

### Session Replay

| Product | Score | Reviews |
|---|---|---|
| **Funnel** | N/A | N/A |
| **Pendo** | 8.0/10 | 26 |
| **Google Analytics** | N/A | N/A |

#### User Behavior

| Feature | Funnel | Pendo | Google Analytics | 
|---|---|---|---|
| **Click Tracking** | Not enough data | 9.1 (23 reviews) | Not enough data | 
| **Mouse Movement ** | Not enough data | 8.0 (22 reviews) | Not enough data | 
| **Frustration Tracking** | Not enough data | 8.6 (23 reviews) | Not enough data | 

#### A/B Testing 

| Feature | Funnel | Pendo | Google Analytics | 
|---|---|---|---|
| **Error and Bug Tracking** | Not enough data | 7.4 (19 reviews) | Not enough data | 
| **Split URL Testing** | Not enough data | 7.0 (19 reviews) | Not enough data | 
| **Data Analysis** | Not enough data | 8.8 (21 reviews) | Not enough data | 
| **Notes** | Not enough data | 6.8 (19 reviews) | Not enough data | 

#### Visitor Information

| Feature | Funnel | Pendo | Google Analytics | 
|---|---|---|---|
| **User Identification** | Not enough data | 7.9 (21 reviews) | Not enough data | 
| **Search Box** | Not enough data | 8.0 (19 reviews) | Not enough data | 

#### Agentic AI - Session Replay

| Feature | Funnel | Pendo | Google Analytics | 
|---|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 

### Digital Adoption Platform

| Product | Score | Reviews |
|---|---|---|
| **Funnel** | N/A | N/A |
| **Pendo** | 8.3/10 | 432 |
| **Google Analytics** | N/A | N/A |

#### User Analysis

| Feature | Funnel | Pendo | Google Analytics | 
|---|---|---|---|
| **Survey Implementation** | Not enough data | 8.6 (345 reviews) | Not enough data | 
| **Data Analysis** | Not enough data | 8.5 (392 reviews) | Not enough data | 

#### User Support

| Feature | Funnel | Pendo | Google Analytics | 
|---|---|---|---|
| **User Segmentation** | Not enough data | 8.5 (391 reviews) | Not enough data | 
| **Multi-Language Support** | Not enough data | 7.6 (206 reviews) | Not enough data | 
| **Behavior-responsive Messaging** | Not enough data | 8.0 (294 reviews) | Not enough data | 

#### Walkthrough Type

| Feature | Funnel | Pendo | Google Analytics | 
|---|---|---|---|
| **Audio-visual Walkthroughs** | Not enough data | 8.1 (296 reviews) | Not enough data | 
| **Text Bubble Walkthroughs** | Not enough data | 8.7 (363 reviews) | Not enough data | 

#### Platform Basics - Digital Adoption Platform

| Feature | Funnel | Pendo | Google Analytics | 
|---|---|---|---|
| **Integration** | Not enough data | 8.2 (20 reviews) | Not enough data | 
| **Communications** | Not enough data | 9.1 (23 reviews) | Not enough data | 

#### Analytics - Digital Adoption Platform

| Feature | Funnel | Pendo | Google Analytics | 
|---|---|---|---|
| **Analytics** | Not enough data | 9.0 (24 reviews) | Not enough data | 

#### Functions - Digital Adoption Platform

| Feature | Funnel | Pendo | Google Analytics | 
|---|---|---|---|
| **Customer self-service** | Not enough data | 8.5 (17 reviews) | Not enough data | 
| **In-app guidance** | Not enough data | 9.3 (26 reviews) | Not enough data | 

#### Agentic AI - Digital Adoption Platform

| Feature | Funnel | Pendo | Google Analytics | 
|---|---|---|---|
| **Adaptive Learning** | Not enough data | 6.2 (10 reviews) | Not enough data | 

### Product Analytics

| Product | Score | Reviews |
|---|---|---|
| **Funnel** | N/A | N/A |
| **Pendo** | 8.1/10 | 710 |
| **Google Analytics** | N/A | N/A |

#### Product Analytics

| Feature | Funnel | Pendo | Google Analytics | 
|---|---|---|---|
| **Account-Level Analytics** | Not enough data | 8.7 (585 reviews) | Not enough data | 
| **User-Level Analytics** | Not enough data | 8.7 (634 reviews) | Not enough data | 
| **Segmentation** | Not enough data | 8.6 (593 reviews) | Not enough data | 
| **Funnels** | Not enough data | 8.2 (504 reviews) | Not enough data | 
| **Alerts** | Not enough data | 7.9 (408 reviews) | Not enough data | 
| **Multi-Product Analytics** | Not enough data | 8.2 (441 reviews) | Not enough data | 
| **User Scoring** | Not enough data | 8.0 (400 reviews) | Not enough data | 
| **Integrations** | Not enough data | 7.9 (451 reviews) | Not enough data | 

#### Agentic AI - Product Analytics

| Feature | Funnel | Pendo | Google Analytics | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.4 (27 reviews) | Not enough data | 
| **Cross-system Integration** | Not enough data | 7.0 (25 reviews) | Not enough data | 
| **Adaptive Learning** | Not enough data | 6.7 (22 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | 7.4 (21 reviews) | Not enough data | 

#### Behavioral Analytics - Product Analytics

| Feature | Funnel | Pendo | Google Analytics | 
|---|---|---|---|
| **Multi-Product Analytics** | Not enough data | Not enough data | Not enough data | 
| **User level Analytics** | Not enough data | 10.0 (22 reviews) | Not enough data | 
| **Account level Analytics** | Not enough data | 10.0 (5 reviews) | Not enough data | 
| **Segmentation** | Not enough data | Not enough data | Not enough data | 
| **Funnels** | Not enough data | Not enough data | Not enough data | 

#### Platform Infrastructure - Product Analytics

| Feature | Funnel | Pendo | Google Analytics | 
|---|---|---|---|
| **Cross System integrations** | Not enough data | Not enough data | Not enough data | 
| **Alerts** | Not enough data | Not enough data | Not enough data | 
| **Integrations** | Not enough data | 7.9 (8 reviews) | Not enough data | 

#### AI driven optimization - Product Analytics

| Feature | Funnel | Pendo | Google Analytics | 
|---|---|---|---|
| **User scoring** | Not enough data | Not enough data | Not enough data | 
| **Adaptive learning** | Not enough data | Not enough data | Not enough data | 
| **Automated insights** | Not enough data | Not enough data | Not enough data | 
| **Autonomous task execution** | Not enough data | Not enough data | Not enough data | 

### ETL Tools

| Product | Score | Reviews |
|---|---|---|
| **Funnel** | 8.4/10 | 24 |
| **Pendo** | N/A | N/A |
| **Google Analytics** | N/A | N/A |

#### Management

| Feature | Funnel | Pendo | Google Analytics | 
|---|---|---|---|
| **Reporting** | 8.3 (20 reviews) | Not enough data | Not enough data | 
| **Auditing** | 7.0 (18 reviews) | Not enough data | Not enough data | 

#### Functionality

| Feature | Funnel | Pendo | Google Analytics | 
|---|---|---|---|
| **Extraction** | 8.8 (19 reviews) | Not enough data | Not enough data | 
| **Transformation** | 8.5 (20 reviews) | Not enough data | Not enough data | 
| **Loading** | 8.8 (20 reviews) | Not enough data | Not enough data | 
| **Automation** | 8.8 (20 reviews) | Not enough data | Not enough data | 
| **Scalability** | 8.6 (20 reviews) | Not enough data | Not enough data | 

### Data Exchange Platforms

| Product | Score | Reviews |
|---|---|---|
| **Funnel** | N/A | N/A |
| **Pendo** | N/A | N/A |
| **Google Analytics** | 9.2/10 | 17 |

#### Exchange Functions

| Feature | Funnel | Pendo | Google Analytics | 
|---|---|---|---|
| **Data Transmission** | Not enough data | Not enough data | 9.3 (15 reviews) | 
| **Data Normalization** | Not enough data | Not enough data | 9.3 (15 reviews) | 

#### Data as a Service

| Feature | Funnel | Pendo | Google Analytics | 
|---|---|---|---|
| **Market Data Acquisition** | Not enough data | Not enough data | 9.3 (15 reviews) | 
| **Industry Data Acquisition** | Not enough data | Not enough data | 9.1 (15 reviews) | 
| **Source Data Acquisition** | Not enough data | Not enough data | 9.5 (14 reviews) | 
| **Targeted Data Acquisition** | Not enough data | Not enough data | 9.2 (14 reviews) | 

#### Management

| Feature | Funnel | Pendo | Google Analytics | 
|---|---|---|---|
| **Source and Destination Selection** | Not enough data | Not enough data | 9.3 (14 reviews) | 
| **Solution Integration** | Not enough data | Not enough data | 9.3 (14 reviews) | 
| **Reporting and Visualization** | Not enough data | Not enough data | 8.9 (14 reviews) | 
| **Data Governance** | Not enough data | Not enough data | 9.2 (14 reviews) | 

### Content Analytics

| Product | Score | Reviews |
|---|---|---|
| **Funnel** | N/A | N/A |
| **Pendo** | N/A | N/A |
| **Google Analytics** | 8.4/10 | 1732 |

#### Tools

| Feature | Funnel | Pendo | Google Analytics | 
|---|---|---|---|
| **Contact Collection** | Not enough data | Not enough data | 8.3 (1120 reviews) | 
| **Audience Insights** | Not enough data | Not enough data | 8.9 (1496 reviews) | 
| **Social Sharing** | Not enough data | Not enough data | 8.3 (1253 reviews) | 

#### Metrics

| Feature | Funnel | Pendo | Google Analytics | 
|---|---|---|---|
| **Entry and Exit Pages** | Not enough data | Not enough data | 8.9 (1463 reviews) | 
| **Sessions** | Not enough data | Not enough data | 8.9 (1502 reviews) | 
| **Engagement** | Not enough data | Not enough data | 8.9 (1499 reviews) | 
| **Return** | Not enough data | Not enough data | 8.7 (1414 reviews) | 
| **Conversions** | Not enough data | Not enough data | 8.7 (1430 reviews) | 
| **Search Rank** | Not enough data | Not enough data | 8.4 (1365 reviews) | 

#### Agentic AI - Content Analytics

| Feature | Funnel | Pendo | Google Analytics | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 7.6 (39 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 8.2 (39 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 7.7 (39 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 7.9 (39 reviews) | 
| **Decision Making** | Not enough data | Not enough data | 8.0 (41 reviews) | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Funnel** | 8.0/10 | 99 |
| **Pendo** | N/A | N/A |
| **Google Analytics** | N/A | N/A |

#### Marketing Operations

| Feature | Funnel | Pendo | Google Analytics | 
|---|---|---|---|
| **ROI Tracking** | 8.3 (76 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Data Collection** | 9.0 (87 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Customer Insights** | 7.7 (43 reviews) | Not enough data | Not enough data | 
| **Multi-User Access** | 8.4 (75 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Spend Management** | 8.1 (47 reviews) ✓ Verified | Not enough data | Not enough data | 
| **White Label** | Feature Not Available | Not enough data | Not enough data | 

#### Campaign Activity

| Feature | Funnel | Pendo | Google Analytics | 
|---|---|---|---|
| **Campaign Insights** | 8.5 (81 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Reports and Dashboards** | 8.7 (84 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Campaign Stickiness** | 8.2 (68 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Multichannel Tracking** | 8.9 (84 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Brand Optimization** | 7.8 (41 reviews) | Not enough data | Not enough data | 
| **Predictive Analytics** | 7.6 (41 reviews) ✓ Verified | Not enough data | Not enough data | 

#### Agentic AI - Marketing Analytics

| Feature | Funnel | Pendo | Google Analytics | 
|---|---|---|---|
| **Autonomous Task Execution** | 7.5 (6 reviews) | Not enough data | Not enough data | 
| **Cross-system Integration** | 6.9 (6 reviews) | Not enough data | Not enough data | 
| **Proactive Assistance** | 6.9 (7 reviews) | Not enough data | Not enough data | 

### Mobile Analytics

| Product | Score | Reviews |
|---|---|---|
| **Funnel** | N/A | N/A |
| **Pendo** | 8.4/10 | 92 |
| **Google Analytics** | 8.7/10 | 267 |

#### Metrics

| Feature | Funnel | Pendo | Google Analytics | 
|---|---|---|---|
| **Engagement** | Not enough data | 8.8 (83 reviews) | 8.8 (234 reviews) | 
| **Exit Tracking** | Not enough data | 8.4 (64 reviews) | 8.7 (229 reviews) | 
| **Retention** | Not enough data | 8.4 (72 reviews) | 8.8 (223 reviews) | 
| **Return** | Not enough data | 8.3 (69 reviews) | 8.6 (233 reviews) | 
| **Conversions** | Not enough data | 8.4 (66 reviews) | 8.8 (236 reviews) | 

---
## Categories
**Shared Categories (1):** [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)

**Unique to Funnel (2):** [ETL Tools](https://www.g2.com/categories/etl-tools), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics)

**Unique to Pendo (4):** [Product Analytics Software](https://www.g2.com/categories/product-analytics), [Digital Adoption Platforms](https://www.g2.com/categories/digital-adoption-platform), [Session Replay Software](https://www.g2.com/categories/session-replay), [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics)

**Unique to Google Analytics (3):** [Content Analytics Software](https://www.g2.com/categories/content-analytics), [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics), [Data Exchange Platforms](https://www.g2.com/categories/data-exchange-platforms)


---
## Reviewer Demographics

### By Company Size

| Segment | Funnel | Pendo | Google Analytics | 
|---|---|---|---|
| **Small-Business** | 50.9% | 17.5% | 59.9% | 
| **Mid-Market** | 43.5% | 61.3% | 28.3% | 
| **Enterprise** | 5.6% | 21.2% | 11.7% | 

### By Industry

#### Funnel

- **Marketing and Advertising:** 42.6%
- **Retail:** 6.2%
- **Information Technology and Services:** 6.2%
- **Internet:** 4.3%
- **Consumer Goods:** 3.1%
- **Apparel & Fashion:** 2.5%
- **Financial Services:** 1.9%
- **Real Estate:** 1.9%
- **Food & Beverages:** 1.9%
- **Pharmaceuticals:** 1.9%
- **Other:** 27.8%

#### Pendo

- **Computer Software:** 32.6%
- **Information Technology and Services:** 15.0%
- **Marketing and Advertising:** 6.9%
- **Financial Services:** 4.4%
- **Hospital & Health Care:** 3.3%
- **Education Management:** 2.4%
- **Human Resources:** 1.9%
- **Computer & Network Security:** 1.9%
- **Higher Education:** 1.6%
- **Transportation/Trucking/Railroad:** 1.6%
- **Other:** 28.4%

#### Google Analytics

- **Marketing and Advertising:** 21.4%
- **Information Technology and Services:** 7.9%
- **Computer Software:** 6.7%
- **Internet:** 4.4%
- **Retail:** 2.8%
- **Education Management:** 2.4%
- **Higher Education:** 2.2%
- **Health, Wellness and Fitness:** 2.0%
- **Financial Services:** 2.0%
- **Non-Profit Organization Management:** 1.9%
- **Other:** 46.4%

---
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- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14766 reviews)
- [Windsor.ai](https://www.g2.com/products/windsor-ai/reviews) — 4.5/5 stars (86 reviews)
- [Dataslayer.ai](https://www.g2.com/products/dataslayer-ai/reviews) — 4.8/5 stars (307 reviews)

### Alternatives to Pendo

- [Fullstory](https://www.g2.com/products/fullstory/reviews) — 4.5/5 stars (1049 reviews)
- [Heap](https://www.g2.com/products/heap/reviews) — 4.4/5 stars (1097 reviews)
- [Smartlook](https://www.g2.com/products/smartlook/reviews) — 4.6/5 stars (874 reviews)
- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)
- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2918 reviews)
- [LogRocket](https://www.g2.com/products/logrocket/reviews) — 4.6/5 stars (2362 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1364 reviews)
- [Userpilot](https://www.g2.com/products/userpilot/reviews) — 4.6/5 stars (986 reviews)
- [Hotjar by Contentsquare](https://www.g2.com/products/hotjar-by-contentsquare/reviews) — 4.3/5 stars (342 reviews)
- [Contentsquare](https://www.g2.com/products/contentsquare/reviews) — 4.6/5 stars (633 reviews)

### Alternatives to Google Analytics

- [Chartbeat](https://www.g2.com/products/chartbeat/reviews) — 4.4/5 stars (69 reviews)
- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.5/5 stars (3873 reviews)
- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2918 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1364 reviews)
- [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) — 4.2/5 stars (1217 reviews)
- [Heap](https://www.g2.com/products/heap/reviews) — 4.4/5 stars (1097 reviews)
- [Fullstory](https://www.g2.com/products/fullstory/reviews) — 4.5/5 stars (1049 reviews)
- [Smartlook](https://www.g2.com/products/smartlook/reviews) — 4.6/5 stars (874 reviews)
- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)
- [Contentsquare](https://www.g2.com/products/contentsquare/reviews) — 4.6/5 stars (633 reviews)

---
## Top Discussions

### Funnel

- Title: [What do you like most about Funnel for data collection, and what improvements could be made?](https://www.g2.com/discussions/what-do-you-like-most-about-funnel-for-data-collection-and-what-improvements-could-be-made) — 1 comment, 1 upvote
  > **Top comment:** "I'm currently utilizing the free version of Funnel.io for visualizing Meta Ads within Looker Studio, and I'm satisfied with it. I don't require any further..."
- Title: [What is a funnel builder?](https://www.g2.com/discussions/what-is-a-funnel-builder) — 1 comment
  > **Top comment:** "Haven't heard of it"
- Title: [Can I see data retroactively in Funnel?](https://www.g2.com/discussions/3680-retroactive-data) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Yes. Because Funnel pulls down data from your advertising platforms and Google Analytics account we can report as far back as you have data in these..."
- Title: [Which advertising platforms does Funnel support?](https://www.g2.com/discussions/3676-advertising-platforms) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Funnel supports Google Analytics. We pull down data from your Google Analytics account and match it up with you advertising data so you can measure your..."

### Pendo

- Title: [Which integrations does Pendo support?](https://www.g2.com/discussions/integrations-0d945a1b-6d44-4202-97e3-b771b8c3f56b) — 2 comments, 2 upvotes
  > **Top comment:** "Hi there! My name is Stephanie and I'm a research analyst in marketing & advertising at G2. Thanks for posting this question. As of November 2019, Pendo is..."
- Title: [How is feature adoption measured?](https://www.g2.com/discussions/how-is-feature-adoption-measured) — 1 comment
  > **Top comment:** "With a Digital Adoption Platform such as Whatfix, you can place a widget called a User Action on the feature. Then every time a user clicks on the feature it..."
- Title: [What is feature adoption?](https://www.g2.com/discussions/what-is-feature-adoption) — 1 comment
  > **Top comment:** "In software terms, a feature refers to a specific functionality or capability that is designed and implemented within a software application. Features are..."
- Title: [What is pendo used for?](https://www.g2.com/discussions/what-is-pendo-used-for) — 1 comment
  > **Top comment:** "User analytics and on-screen messages / guides."
- Title: [How can I participate remotely in a PUG?](https://www.g2.com/discussions/how-can-i-participate-remotely-in-a-pug) — 1 comment, 1 upvote
  > **Top comment:** "Right now all of our local user groups are in person and do not have a virtual element as it will not be a great experience for those attending..."

### Google Analytics

- Title: [How are marketers using Google Analytics to drive strategic decisions and optimize online presence?](https://www.g2.com/discussions/how-are-marketers-using-google-analytics-to-drive-strategic-decisions-and-optimize-online-presence) — 7 comments, 1 upvote
  > **Top comment:** "We use it as a guide when establishing publication strategies, to segment the audience and customers, with Google Analytics, we can establish publication and..."
- Title: [What is Google Analytics used for?](https://www.g2.com/discussions/what-is-google-analytics-used-for) — 6 comments, 1 upvote
  > **Top comment:** "website traffic tracking"
- Title: [How would you compare google analytics with something else](https://www.g2.com/discussions/33001-how-would-you-compare-google-analytics-with-something-else) — 4 comments, 1 upvote
  > **Top comment:** "There are other alternatives out there but they are more difficult to use and not free.  Adobe has a analytics but bang for the buck GA is pretty solid...."
- Title: [How do I link it to my SPSS journal](https://www.g2.com/discussions/13692-how-do-i-link-it-to-my-spss-journal) — 4 comments, 2 upvotes
  > **Top comment:** "This may not be the answer you want, however its the best i have with my limited experience of spss. But you can import data via a spreadsheet (XLS/CSV - the..."
- Title: [Sessions by page or path in Google Analytics](https://www.g2.com/discussions/10296-sessions-by-page-or-path-in-google-analytics) — 4 comments, 3 upvotes
  > **Top comment:** "I go to Behavior > Site Content > App Pages. Then you can use the search to get just the page or path you're looking for."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/funnel-vs-pendo-io-pendo-vs-google-analytics)