# Funnel vs Pathmatics by Sensor Tower Comparison

| | Funnel | Pathmatics by Sensor Tower | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 165 | 345 | 
| **Largest Market Segment** | Small-Business (50.9% of reviews) | Mid-Market (47.6% of reviews) | 
| **Entry Level Price** | Starting at $400.00 | No pricing available | 

---
## Top Pros & Cons

### Funnel

Pros:
- Ease of Use (5 reviews)
- Integrations (5 reviews)

Cons:
- Learning Curve (3 reviews)
- Expensive (2 reviews)

### Pathmatics by Sensor Tower

**Not enough data**

---
## Ratings Comparison
| Rating | Funnel | Pathmatics by Sensor Tower | 
|---|---|---|
  | **Meets Requirements** | 8.8 (142 reviews) | 8.2 (271 reviews) | 
  | **Ease of Use** | 8.5 (145 reviews) | 9.2 (269 reviews) | 
  | **Ease of Setup** | 8.8 (104 reviews) | 9.1 (122 reviews) | 
  | **Ease of Admin** | 8.9 (95 reviews) | 8.7 (114 reviews) | 
  | **Quality of Support** | 9.1 (139 reviews) | 8.7 (223 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.1 (94 reviews) | 9.0 (110 reviews) | 
  | **Product Direction (% positive)** | 8.7 (143 reviews) | 8.3 (254 reviews) | 

---
## Pricing

### Funnel

#### Entry-Level Pricing

Plan: Starter

Price: Starting at $400.00

Description: Begin your journey to data-driven marketing with our Starter Plan.


Key Features:
- 500 flexpoints included (additional flexpoints can be purchased)
- Connect to our 121 most popular data sources
- Send data to Looker Studio, Google Sheets, Microsoft Excel, or use built-in Funnel dashboards

[Browse all 3 editions](https://www.g2.com/products/funnel/pricing)

#### Free Trial

Yes

### Pathmatics by Sensor Tower

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

---
## Features Comparison By Category

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Funnel** | 8.8/10 | 85 |
| **Pathmatics by Sensor Tower** | N/A | N/A |

#### Metrics

| Feature | Funnel | Pathmatics by Sensor Tower | 
|---|---|---|
| **Sessions - Digital Analytics** | 9.0 (70 reviews) | Not enough data | 
| **Engagement** | 8.9 (68 reviews) | Not enough data | 
| **Entry and Exit Pages** | 8.4 (46 reviews) | Not enough data | 
| **Standard Event Tracking** | 8.9 (45 reviews) | Not enough data | 
| **Custom Event Tracking** | 8.6 (44 reviews) | Not enough data | 
| **Retention** | 8.5 (56 reviews) | Not enough data | 
| **Return** | 8.8 (56 reviews) | Not enough data | 
| **Conversions** | 9.1 (71 reviews) | Not enough data | 
| **Funnels** | 9.0 (43 reviews) | Not enough data | 

#### Reporting

| Feature | Funnel | Pathmatics by Sensor Tower | 
|---|---|---|
| **Real-Time Reporting** | 8.7 (49 reviews) | Not enough data | 
| **Trending** | 8.8 (43 reviews) | Not enough data | 
| **Retroactive Reporting** | 8.7 (62 reviews) | Not enough data | 
| **Segmentation** | 8.7 (52 reviews) | Not enough data | 
| **Mobile Reporting** | 8.2 (40 reviews) | Not enough data | 
| **Unification Across Devices** | 8.1 (55 reviews) | Not enough data | 
| **Custom Reports and Dashboards** | 9.2 (70 reviews) | Not enough data | 

#### Other

| Feature | Funnel | Pathmatics by Sensor Tower | 
|---|---|---|
| **User Data** | Feature Not Available | Not enough data | 
| **Site Search Reporting** | Feature Not Available | Not enough data | 
| **Load Time Monitoring** | Feature Not Available | Not enough data | 
| **Campaign Tracking** | 8.9 (73 reviews) | Not enough data | 
| **E-Commerce** | 8.9 (59 reviews) | Not enough data | 
| **Promotional Messages** | Feature Not Available | Not enough data | 
| **Administration Alerts** | Feature Not Available | Not enough data | 

#### Agentic AI - Digital Analytics

| Feature | Funnel | Pathmatics by Sensor Tower | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Administration

| Feature | Funnel | Pathmatics by Sensor Tower | 
|---|---|---|
| **API / Integrations** | 8.9 (72 reviews) | Not enough data | 
| **QA Testing** | Feature Not Available | Not enough data | 
| **Performance and Reliability** | 9.1 (75 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.9 (75 reviews) | Not enough data | 

### ETL Tools

| Product | Score | Reviews |
|---|---|---|
| **Funnel** | 8.4/10 | 24 |
| **Pathmatics by Sensor Tower** | N/A | N/A |

#### Management

| Feature | Funnel | Pathmatics by Sensor Tower | 
|---|---|---|
| **Reporting** | 8.3 (20 reviews) | Not enough data | 
| **Auditing** | 7.0 (18 reviews) | Not enough data | 

#### Functionality

| Feature | Funnel | Pathmatics by Sensor Tower | 
|---|---|---|
| **Extraction** | 8.8 (19 reviews) | Not enough data | 
| **Transformation** | 8.5 (20 reviews) | Not enough data | 
| **Loading** | 8.8 (20 reviews) | Not enough data | 
| **Automation** | 8.8 (20 reviews) | Not enough data | 
| **Scalability** | 8.6 (20 reviews) | Not enough data | 

### Competitive Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Funnel** | N/A | N/A |
| **Pathmatics by Sensor Tower** | 7.9/10 | 45 |

#### Platform Basics

| Feature | Funnel | Pathmatics by Sensor Tower | 
|---|---|---|
| **Centralized Platform** | Not enough data | 8.3 (39 reviews) | 
| **Web Tracking** | Not enough data | 8.0 (32 reviews) | 

#### Agentic AI - Competitive Intelligence

| Feature | Funnel | Pathmatics by Sensor Tower | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 

#### Platform Data

| Feature | Funnel | Pathmatics by Sensor Tower | 
|---|---|---|
| **Product Details** | Not enough data | 7.1 (33 reviews) | 
| **Customer Feedback & Reviews** | Not enough data | Feature Not Available | 
| **Channel Acquisition** | Not enough data | 7.2 (28 reviews) | 

#### Platform Content 

| Feature | Funnel | Pathmatics by Sensor Tower | 
|---|---|---|
| **Battlecards** | Not enough data | 8.3 (18 reviews) | 

#### Platform Reporting

| Feature | Funnel | Pathmatics by Sensor Tower | 
|---|---|---|
| **Customizable Dashboard** | Not enough data | 8.5 (33 reviews) | 
| **Benchmark Reporting** | Not enough data | 7.7 (25 reviews) | 

### Digital Advertising Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Funnel** | N/A | N/A |
| **Pathmatics by Sensor Tower** | 8.8/10 | 34 |

#### Platform Insights

| Feature | Funnel | Pathmatics by Sensor Tower | 
|---|---|---|
| **Ad Creatives** | Not enough data | 9.4 (32 reviews) | 
| **Buying Strategies** | Not enough data | 8.9 (29 reviews) | 
| **Publisher Data** | Not enough data | 8.6 (27 reviews) | 
| **Advertising Spend** | Not enough data | 8.9 (32 reviews) | 
| **Websites and Social Channels** | Not enough data | 8.8 (31 reviews) | 
| **Device Insights** | Not enough data | 8.8 (30 reviews) | 
| **Ad Intelligence Reporting** | Not enough data | 9.0 (28 reviews) | 

#### Agentic AI - Digital Advertising Intelligence

| Feature | Funnel | Pathmatics by Sensor Tower | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Platform Additional Functionality

| Feature | Funnel | Pathmatics by Sensor Tower | 
|---|---|---|
| **Ad Competitive Benchmarking** | Not enough data | 8.4 (22 reviews) | 
| **Alerts** | Not enough data | 8.5 (21 reviews) | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Funnel** | 8.0/10 | 99 |
| **Pathmatics by Sensor Tower** | 7.9/10 | 214 |

#### Marketing Operations

| Feature | Funnel | Pathmatics by Sensor Tower | 
|---|---|---|
| **ROI Tracking** | 8.3 (76 reviews) ✓ Verified | 7.3 (76 reviews) ✓ Verified | 
| **Data Collection** | 9.0 (87 reviews) ✓ Verified | 8.4 (146 reviews) ✓ Verified | 
| **Customer Insights** | 7.7 (43 reviews) | 7.5 (94 reviews) ✓ Verified | 
| **Multi-User Access** | 8.4 (75 reviews) ✓ Verified | 8.1 (89 reviews) ✓ Verified | 
| **Spend Management** | 8.1 (47 reviews) ✓ Verified | Feature Not Available | 
| **White Label** | Feature Not Available | 6.7 (7 reviews) | 

#### Campaign Activity

| Feature | Funnel | Pathmatics by Sensor Tower | 
|---|---|---|
| **Campaign Insights** | 8.5 (81 reviews) ✓ Verified | 8.2 (163 reviews) ✓ Verified | 
| **Reports and Dashboards** | 8.7 (84 reviews) ✓ Verified | 8.6 (166 reviews) ✓ Verified | 
| **Campaign Stickiness** | 8.2 (68 reviews) ✓ Verified | 7.8 (104 reviews) ✓ Verified | 
| **Multichannel Tracking** | 8.9 (84 reviews) ✓ Verified | 8.2 (141 reviews) ✓ Verified | 
| **Brand Optimization** | 7.8 (41 reviews) | 8.0 (119 reviews) ✓ Verified | 
| **Predictive Analytics** | 7.6 (41 reviews) ✓ Verified | 7.6 (11 reviews) | 

#### Agentic AI - Marketing Analytics

| Feature | Funnel | Pathmatics by Sensor Tower | 
|---|---|---|
| **Autonomous Task Execution** | 7.5 (6 reviews) | Not enough data | 
| **Cross-system Integration** | 6.9 (6 reviews) | Not enough data | 
| **Proactive Assistance** | 6.9 (7 reviews) | Not enough data | 

---
## Categories
**Shared Categories (1):** [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics)

**Unique to Funnel (2):** [ETL Tools](https://www.g2.com/categories/etl-tools), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)

**Unique to Pathmatics by Sensor Tower (2):** [Competitive Intelligence Tools](https://www.g2.com/categories/competitive-intelligence), [Digital Advertising Intelligence Software](https://www.g2.com/categories/digital-advertising-intelligence)


---
## Reviewer Demographics

### By Company Size

| Segment | Funnel | Pathmatics by Sensor Tower | 
|---|---|---|
| **Small-Business** | 50.9% | 12.5% | 
| **Mid-Market** | 43.5% | 47.6% | 
| **Enterprise** | 5.6% | 39.8% | 

### By Industry

#### Funnel

- **Marketing and Advertising:** 42.6%
- **Retail:** 6.2%
- **Information Technology and Services:** 6.2%
- **Internet:** 4.3%
- **Consumer Goods:** 3.1%
- **Apparel & Fashion:** 2.5%
- **Financial Services:** 1.9%
- **Real Estate:** 1.9%
- **Food & Beverages:** 1.9%
- **Pharmaceuticals:** 1.9%
- **Other:** 27.8%

#### Pathmatics by Sensor Tower

- **Marketing and Advertising:** 62.1%
- **Online Media:** 4.7%
- **Consumer Goods:** 3.4%
- **Market Research:** 3.1%
- **Internet:** 2.8%
- **Broadcast Media:** 2.2%
- **Entertainment:** 2.2%
- **Retail:** 1.9%
- **Media Production:** 1.3%
- **Financial Services:** 1.3%
- **Other:** 15.0%

---
## Alternatives

### Alternatives to Funnel

- [Supermetrics](https://www.g2.com/products/supermetrics/reviews) — 4.4/5 stars (823 reviews)
- [Adverity](https://www.g2.com/products/adverity/reviews) — 4.4/5 stars (312 reviews)
- [Improvado](https://www.g2.com/products/improvado-improvado/reviews) — 4.4/5 stars (80 reviews)
- [TapClicks](https://www.g2.com/products/tapclicks/reviews) — 4.3/5 stars (336 reviews)
- [Looker](https://www.g2.com/products/looker/reviews) — 4.4/5 stars (1644 reviews)
- [NinjaCat](https://www.g2.com/products/ninjacat/reviews) — 4.2/5 stars (316 reviews)
- [Fivetran](https://www.g2.com/products/fivetran/reviews) — 4.3/5 stars (796 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14789 reviews)
- [Windsor.ai](https://www.g2.com/products/windsor-ai/reviews) — 4.5/5 stars (86 reviews)
- [Dataslayer.ai](https://www.g2.com/products/dataslayer-ai/reviews) — 4.8/5 stars (307 reviews)

### Alternatives to Pathmatics by Sensor Tower

- [Similarweb](https://www.g2.com/products/similarweb/reviews) — 4.4/5 stars (1167 reviews)
- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.4/5 stars (3951 reviews)
- [MediaRadar](https://www.g2.com/products/mediaradar/reviews) — 4.5/5 stars (135 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14789 reviews)
- [Looker](https://www.g2.com/products/looker/reviews) — 4.4/5 stars (1644 reviews)
- [Klue](https://www.g2.com/products/klue/reviews) — 4.7/5 stars (443 reviews)
- [Crayon](https://www.g2.com/products/crayon-crayon/reviews) — 4.6/5 stars (385 reviews)
- [NinjaCat](https://www.g2.com/products/ninjacat/reviews) — 4.2/5 stars (316 reviews)
- [Ahrefs](https://www.g2.com/products/ahrefs/reviews) — 4.5/5 stars (703 reviews)
- [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews) — 4.7/5 stars (453 reviews)

---
## Top Discussions

### Funnel

- Title: [What do you like most about Funnel for data collection, and what improvements could be made?](https://www.g2.com/discussions/what-do-you-like-most-about-funnel-for-data-collection-and-what-improvements-could-be-made) — 1 comment, 1 upvote
  > **Top comment:** "I'm currently utilizing the free version of Funnel.io for visualizing Meta Ads within Looker Studio, and I'm satisfied with it. I don't require any further..."
- Title: [What is a funnel builder?](https://www.g2.com/discussions/what-is-a-funnel-builder) — 1 comment
  > **Top comment:** "Haven't heard of it"
- Title: [Can I see data retroactively in Funnel?](https://www.g2.com/discussions/3680-retroactive-data) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Yes. Because Funnel pulls down data from your advertising platforms and Google Analytics account we can report as far back as you have data in these..."
- Title: [Which advertising platforms does Funnel support?](https://www.g2.com/discussions/3676-advertising-platforms) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Funnel supports Google Analytics. We pull down data from your Google Analytics account and match it up with you advertising data so you can measure your..."

### Pathmatics by Sensor Tower

- Title: [Am I able to see news for brands I'm following using Pathmatics?](https://www.g2.com/discussions/34134-am-i-able-to-see-news-for-brands-i-m-following-using-pathmatics) — 1 comment
  > **Top comment:** "Great question Allie.  What we've seen work best for most of our clients regarding news is to setup Google alerts for those brands or leverage a tool like..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/funnel-vs-pathmatics-by-sensor-tower)