Compare Funnel and Panoply 
At a Glance
Market Segments
Small-Business (50.9% of reviews)
Small-Business (46.8% of reviews)
Entry-Level Pricing
Starting at $400.00
Free Trial
Funnel
Star Rating
(165)4.5 out of 5
Market Segments
Small-Business (50.9% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $400.00
Free Trial is available
Browse all 3 pricing plansPanoply
Star Rating
(83)4.5 out of 5
Market Segments
Small-Business (46.8% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
Free Trial
Free Trial is available
Browse all 5 pricing plansFunnel vs Panoply
When assessing the two solutions, reviewers found Panoply easier to use, set up, and administer. Reviewers also preferred doing business with Panoply overall.
- Funnel and Panoply both meet the requirements of our reviewers at a comparable rate.
- When comparing quality of ongoing product support, reviewers felt that Panoply is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Funnel over Panoply.
Pricing
Entry-Level Pricing
Funnel
Starter
Starting at $400.00
Begin your journey to data-driven marketing with our Starter Plan.
- 500 flexpoints included (additional flexpoints can be purchased)
- Connect to our 121 most popular data sources
- Send data to Looker Studio, Google Sheets, Microsoft Excel, or use built-in Funnel dashboards
Panoply
Proof of Value
Free Trial
Use the platform for free for 21 days
- Managed data warehouse included
- Use of all Panoply connectors
- Unlimited users
Free Trial
Funnel
Free Trial is available
Panoply
Free Trial is available
Ratings
Meets Requirements
8.8
142
8.8
63
Ease of Use
8.5
145
8.9
65
Ease of Setup
8.8
104
9.4
41
Ease of Admin
8.9
95
9.3
37
Quality of Support
9.1
139
9.3
63
Has the product been a good partner in doing business?
9.1
94
9.5
39
Product Direction (% positive)
8.7
143
8.0
59
Features by Category
Metrics
9.0
70
Not enough data
8.9
68
Not enough data
8.4
46
Not enough data
8.9
45
Not enough data
8.6
44
Not enough data
8.5
56
Not enough data
8.8
56
Not enough data
9.1
71
Not enough data
9.0
43
Not enough data
Reporting
8.7
49
Not enough data
8.8
43
Not enough data
8.7
62
Not enough data
8.7
52
Not enough data
8.2
40
Not enough data
8.1
55
Not enough data
9.2
70
Not enough data
Other
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.9
73
Not enough data
8.9
59
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.9
72
Not enough data
Feature Not Available
Not enough data
9.1
75
Not enough data
8.9
75
Not enough data
Management
8.3
20
8.3
13
7.0
18
7.6
11
Functionality
8.8
19
9.4
16
8.5
20
8.6
13
8.8
20
9.8
16
8.8
20
8.8
15
8.6
20
8.8
15
Data Management
Not enough data
9.1
22
|
Verified
Not enough data
8.7
21
|
Verified
Not enough data
8.9
22
|
Verified
Not enough data
7.4
19
|
Verified
Not enough data
6.3
15
|
Verified
Not enough data
7.0
15
|
Verified
Integration
Not enough data
5.6
15
|
Verified
Not enough data
9.0
23
|
Verified
Not enough data
7.8
16
|
Verified
Deployment
Not enough data
7.1
15
|
Verified
Not enough data
8.3
22
|
Verified
Performance
Not enough data
8.1
23
|
Verified
Security
Not enough data
7.8
20
|
Verified
Not enough data
8.7
18
|
Verified
Generative AI
Not enough data
5.4
9
Not enough data
5.0
9
Marketing Operations
8.3
76
|
Verified
Not enough data
9.0
87
|
Verified
Not enough data
7.7
43
Not enough data
8.4
75
|
Verified
Not enough data
8.1
47
|
Verified
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.5
81
|
Verified
Not enough data
8.7
84
|
Verified
Not enough data
8.2
68
|
Verified
Not enough data
8.9
84
|
Verified
Not enough data
7.8
41
Not enough data
7.6
41
|
Verified
Not enough data
Agentic AI - Marketing Analytics
7.5
6
Not enough data
6.9
6
Not enough data
6.9
7
Not enough data
Categories
Categories
Shared Categories
Funnel and Panoply are categorized as ETL Tools
Unique Categories
Funnel is categorized as Marketing Analytics and Digital Analytics
Panoply is categorized as Data Warehouse
Reviews
Reviewers' Company Size
Funnel
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Panoply
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
42.6%
Retail
6.2%
Information Technology and Services
6.2%
Internet
4.3%
Consumer Goods
3.1%
Other
37.7%
Information Technology and Services
8.9%
Marketing and Advertising
7.6%
Computer Software
7.6%
Apparel & Fashion
6.3%
Retail
5.1%
Other
64.6%
Alternatives
Discussions
What do you like most about Funnel for data collection, and what improvements could be made?
1 Comment
MM
I'm currently utilizing the free version of Funnel.io for visualizing Meta Ads within Looker Studio, and I'm satisfied with it. I don't require any further...Read more
Can I see data retroactively in Funnel?
1 Comment
Official Response from Funnel
Yes. Because Funnel pulls down data from your advertising platforms and Google Analytics account we can report as far back as you have data in these...Read more
What does Panoply do?
1 Comment
DL
Panoply provides a managed data warehouse and no-code ELT data connectors all in one easy-to-use platform. Try it out today!Read more
How much does panoply cost?
1 Comment
Official Response from Panoply
Annual contract: our usage-based pricing starts at $399/month for 50 GiB Query Bytes, and scales up to $1719/month for 5000 GiB Query Bytes
Monthly...Read more
How do I use panoply software?
1 Comment
Official Response from Panoply
Panoply is super easy to use; you can try our interactive demo to see how the platform works: https://panoply.io/interactive-demo/
You can also get...Read more
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