# Funnel vs NinjaCat Comparison | | Funnel | NinjaCat | |---|---|---| | **Star Rating** | 4.5 out of 5 | 4.2 out of 5 | | **Total Reviews** | 165 | 316 | | **Largest Market Segment** | Small-Business (50.9% of reviews) | Small-Business (55.5% of reviews) | | **Entry Level Price** | Starting at $400.00 | Contact Us Per Year | --- ## Top Pros & Cons ### Funnel Pros: - Ease of Use (5 reviews) - Integrations (5 reviews) Cons: - Learning Curve (3 reviews) - Expensive (2 reviews) ### NinjaCat Pros: - Ease of Use (3 reviews) - Customer Support (2 reviews) Cons: - Application Instability (1 reviews) - Software Bugs (1 reviews) --- ## Ratings Comparison | Rating | Funnel | NinjaCat | |---|---|---| | **Meets Requirements** | 8.8 (142 reviews) | 8.0 (277 reviews) | | **Ease of Use** | 8.5 (145 reviews) | 7.8 (277 reviews) | | **Ease of Setup** | 8.8 (104 reviews) | 7.5 (187 reviews) | | **Ease of Admin** | 8.9 (95 reviews) | 8.1 (183 reviews) | | **Quality of Support** | 9.1 (139 reviews) | 8.8 (266 reviews) | | **Has the product been a good partner in doing business?** | 9.1 (94 reviews) | 8.8 (186 reviews) | | **Product Direction (% positive)** | 8.7 (143 reviews) | 8.6 (271 reviews) | --- ## Pricing ### Funnel #### Entry-Level Pricing Plan: Starter Price: Starting at $400.00 Description: Begin your journey to data-driven marketing with our Starter Plan. Key Features: - 500 flexpoints included (additional flexpoints can be purchased) - Connect to our 121 most popular data sources - Send data to Looker Studio, Google Sheets, Microsoft Excel, or use built-in Funnel dashboards [Browse all 3 editions](https://www.g2.com/products/funnel/pricing) #### Free Trial Yes ### NinjaCat #### Entry-Level Pricing Plan: Reporting Price: Contact Us Per Year Description: Plug-and-Present marketing performance reports. Richly visualized analytics, automatically generated into sleek presentations, with less effort. Key Features: - White Labeling - Rollup Reporting - Include Markups [Browse all 4 editions](https://www.g2.com/products/ninjacat/pricing) #### Free Trial No --- ## Features Comparison By Category ### Business Intelligence | Product | Score | Reviews | |---|---|---| | **Funnel** | N/A | N/A | | **NinjaCat** | 7.8/10 | 157 | #### Reports | Feature | Funnel | NinjaCat | |---|---|---| | **Reports Interface** | Not enough data | 8.2 (156 reviews) | | **Steps to Answer** | Not enough data | 7.6 (120 reviews) | | **Graphs and Charts** | Not enough data | 8.1 (154 reviews) | | **Score Cards** | Not enough data | 7.9 (121 reviews) | | **Dashboards** | Not enough data | 7.8 (152 reviews) | #### Self Service | Feature | Funnel | NinjaCat | |---|---|---| | **Calculated Fields** | Not enough data | Not enough data | | **Data Column Filtering** | Not enough data | Not enough data | | **Data Discovery** | Not enough data | Not enough data | | **Search** | Not enough data | Not enough data | | **Collaboration / Workflow** | Not enough data | Not enough data | | **Automodeling** | Not enough data | Not enough data | #### Advanced Analytics | Feature | Funnel | NinjaCat | |---|---|---| | **Predictive Analytics** | Not enough data | Not enough data | | **Data Visualization** | Not enough data | Not enough data | | **Big Data Services** | Not enough data | Not enough data | #### Building Reports | Feature | Funnel | NinjaCat | |---|---|---| | **Data Transformation** | Not enough data | Not enough data | | **Data Modeling** | Not enough data | Not enough data | | **WYSIWYG Report Design** | Not enough data | Not enough data | | **Integration APIs** | Not enough data | Not enough data | #### Platform | Feature | Funnel | NinjaCat | |---|---|---| | **Mobile User Support** | Not enough data | Not enough data | | **Customization ** | Not enough data | Not enough data | | **User, Role, and Access Management** | Not enough data | Not enough data | | **Internationalization** | Not enough data | Not enough data | | **Sandbox / Test Environments** | Not enough data | Not enough data | | **Performance and Reliability** | Not enough data | Not enough data | | **Breadth of Partner Applications** | Not enough data | Not enough data | ### Data Visualization | Product | Score | Reviews | |---|---|---| | **Funnel** | N/A | N/A | | **NinjaCat** | 7.4/10 | 158 | #### Reports | Feature | Funnel | NinjaCat | |---|---|---| | **Reports Interface** | Not enough data | 8.2 (156 reviews) | | **Steps to Answer** | Not enough data | 7.6 (120 reviews) | | **Graphs and Charts** | Not enough data | 8.1 (154 reviews) | | **Score Cards** | Not enough data | 7.9 (121 reviews) | | **Dashboards** | Not enough data | 7.8 (152 reviews) | #### Reports | Feature | Funnel | NinjaCat | |---|---|---| | **Reports Interface** | Not enough data | 7.8 (54 reviews) | | **Share Reports** | Not enough data | 7.9 (52 reviews) | | **Steps to Answer** | Not enough data | 7.4 (41 reviews) | #### Generative AI | Feature | Funnel | NinjaCat | |---|---|---| | **AI Text Generation** | Not enough data | 6.4 (28 reviews) | | **AI Text Summarization** | Not enough data | 6.4 (28 reviews) | #### Visualization | Feature | Funnel | NinjaCat | |---|---|---| | **Graphs and Charts** | Not enough data | 8.0 (54 reviews) | | **Score Cards** | Not enough data | 7.6 (50 reviews) | | **Dashboards** | Not enough data | 7.8 (55 reviews) | | **Formats** | Not enough data | 7.3 (48 reviews) | #### Data Updates | Feature | Funnel | NinjaCat | |---|---|---| | **Historical Snapshots** | Not enough data | 7.1 (44 reviews) | | **Real-Time Updating** | Not enough data | 7.0 (48 reviews) | #### Collaboration | Feature | Funnel | NinjaCat | |---|---|---| | **Sharing** | Not enough data | 7.7 (45 reviews) | | **Co-Editing** | Not enough data | 6.6 (44 reviews) | | **Devices** | Not enough data | 7.0 (41 reviews) | #### Data Updates | Feature | Funnel | NinjaCat | |---|---|---| | **Historical Snapshots** | Not enough data | 6.9 (63 reviews) | | **Real-Time Updating** | Not enough data | 6.9 (73 reviews) | | **Email Reports** | Not enough data | 8.0 (76 reviews) | ### Digital Analytics | Product | Score | Reviews | |---|---|---| | **Funnel** | 8.8/10 | 85 | | **NinjaCat** | N/A | N/A | #### Metrics | Feature | Funnel | NinjaCat | |---|---|---| | **Sessions - Digital Analytics** | 9.0 (70 reviews) | Not enough data | | **Engagement** | 8.9 (68 reviews) | Not enough data | | **Entry and Exit Pages** | 8.4 (46 reviews) | Not enough data | | **Standard Event Tracking** | 8.9 (45 reviews) | Not enough data | | **Custom Event Tracking** | 8.6 (44 reviews) | Not enough data | | **Retention** | 8.5 (56 reviews) | Not enough data | | **Return** | 8.8 (56 reviews) | Not enough data | | **Conversions** | 9.1 (71 reviews) | Not enough data | | **Funnels** | 9.0 (43 reviews) | Not enough data | #### Reporting | Feature | Funnel | NinjaCat | |---|---|---| | **Real-Time Reporting** | 8.7 (49 reviews) | Not enough data | | **Trending** | 8.8 (43 reviews) | Not enough data | | **Retroactive Reporting** | 8.7 (62 reviews) | Not enough data | | **Segmentation** | 8.7 (52 reviews) | Not enough data | | **Mobile Reporting** | 8.2 (40 reviews) | Not enough data | | **Unification Across Devices** | 8.1 (55 reviews) | Not enough data | | **Custom Reports and Dashboards** | 9.2 (70 reviews) | Not enough data | #### Other | Feature | Funnel | NinjaCat | |---|---|---| | **User Data** | Feature Not Available | Not enough data | | **Site Search Reporting** | Feature Not Available | Not enough data | | **Load Time Monitoring** | Feature Not Available | Not enough data | | **Campaign Tracking** | 8.9 (73 reviews) | Not enough data | | **E-Commerce** | 8.9 (59 reviews) | Not enough data | | **Promotional Messages** | Feature Not Available | Not enough data | | **Administration Alerts** | Feature Not Available | Not enough data | #### Agentic AI - Digital Analytics | Feature | Funnel | NinjaCat | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | #### Administration | Feature | Funnel | NinjaCat | |---|---|---| | **API / Integrations** | 8.9 (72 reviews) | Not enough data | | **QA Testing** | Feature Not Available | Not enough data | | **Performance and Reliability** | 9.1 (75 reviews) | Not enough data | | **User, Role, and Access Management** | 8.9 (75 reviews) | Not enough data | ### ETL Tools | Product | Score | Reviews | |---|---|---| | **Funnel** | 8.4/10 | 24 | | **NinjaCat** | N/A | N/A | #### Management | Feature | Funnel | NinjaCat | |---|---|---| | **Reporting** | 8.3 (20 reviews) | Not enough data | | **Auditing** | 7.0 (18 reviews) | Not enough data | #### Functionality | Feature | Funnel | NinjaCat | |---|---|---| | **Extraction** | 8.8 (19 reviews) | Not enough data | | **Transformation** | 8.5 (20 reviews) | Not enough data | | **Loading** | 8.8 (20 reviews) | Not enough data | | **Automation** | 8.8 (20 reviews) | Not enough data | | **Scalability** | 8.6 (20 reviews) | Not enough data | ### AI Agents For Business Operations | Product | Score | Reviews | |---|---|---| | **Funnel** | N/A | N/A | | **NinjaCat** | N/A | N/A | #### Responses | Feature | Funnel | NinjaCat | |---|---|---| | **Personalization** | Not enough data | Not enough data | | **Route To Human** | Not enough data | Not enough data | | **Natural Language Understanding (NLU)** | Not enough data | Not enough data | #### Automation - AI Agents | Feature | Funnel | NinjaCat | |---|---|---| | **Sales Follow-Up** | Not enough data | Not enough data | | **Customer Interaction Automation** | Not enough data | Not enough data | | **Lead Generation** | Not enough data | Not enough data | | **Document Processing** | Not enough data | Not enough data | | **Feedback Collection** | Not enough data | Not enough data | #### Platform | Feature | Funnel | NinjaCat | |---|---|---| | **Conversation Editor** | Not enough data | Not enough data | | **Integration** | Not enough data | Not enough data | | **Human-In-The-Loop** | Not enough data | Not enough data | #### Autonomy - AI Agents | Feature | Funnel | NinjaCat | |---|---|---| | **Independent Decision Making** | Not enough data | Not enough data | | **Adaptive Responses** | Not enough data | Not enough data | | **Task Execution** | Not enough data | Not enough data | | **Problem Solving** | Not enough data | Not enough data | #### Generative AI | Feature | Funnel | NinjaCat | |---|---|---| | **AI Text Generation** | Not enough data | Not enough data | | **AI Text Summarization** | Not enough data | Not enough data | ### AI Agent Builders | Product | Score | Reviews | |---|---|---| | **Funnel** | N/A | N/A | | **NinjaCat** | N/A | N/A | #### Customization - AI Agent Builders | Feature | Funnel | NinjaCat | |---|---|---| | **Natural Language Configuration** | Not enough data | Not enough data | | **Tone Customization** | Not enough data | Not enough data | | **Security Guardrails** | Not enough data | Not enough data | #### Functionality - AI Agent Builders | Feature | Funnel | NinjaCat | |---|---|---| | **Omni-channel Support** | Not enough data | Not enough data | | **Agent Branding** | Not enough data | Not enough data | | **Proactive Response Capabilities** | Not enough data | Not enough data | | **Seamless Human Escalation** | Not enough data | Not enough data | #### Data and Analytics - AI Agent Builders | Feature | Funnel | NinjaCat | |---|---|---| | **Analytics & Reporting** | Not enough data | Not enough data | | **Contextual Awareness** | Not enough data | Not enough data | | **Data Privacy Compliance** | Not enough data | Not enough data | #### Integration - AI Agent Builders | Feature | Funnel | NinjaCat | |---|---|---| | **Workflow Automation** | Not enough data | Not enough data | | **API Usage** | Not enough data | Not enough data | | **Platform Interoperability** | Not enough data | Not enough data | | **CRM Data Integration** | Not enough data | Not enough data | ### Marketing Analytics | Product | Score | Reviews | |---|---|---| | **Funnel** | 8.0/10 | 99 | | **NinjaCat** | 7.6/10 | 146 | #### Marketing Operations | Feature | Funnel | NinjaCat | |---|---|---| | **ROI Tracking** | 8.3 (76 reviews) ✓ Verified | 7.4 (104 reviews) ✓ Verified | | **Data Collection** | 9.0 (87 reviews) ✓ Verified | 8.2 (125 reviews) ✓ Verified | | **Customer Insights** | 7.7 (43 reviews) | 7.1 (53 reviews) | | **Multi-User Access** | 8.4 (75 reviews) ✓ Verified | 8.4 (119 reviews) ✓ Verified | | **Spend Management** | 8.1 (47 reviews) ✓ Verified | 6.7 (47 reviews) ✓ Verified | | **White Label** | Feature Not Available | 8.5 (54 reviews) ✓ Verified | #### Campaign Activity | Feature | Funnel | NinjaCat | |---|---|---| | **Campaign Insights** | 8.5 (81 reviews) ✓ Verified | 7.7 (118 reviews) ✓ Verified | | **Reports and Dashboards** | 8.7 (84 reviews) ✓ Verified | 8.4 (140 reviews) ✓ Verified | | **Campaign Stickiness** | 8.2 (68 reviews) ✓ Verified | 7.3 (93 reviews) ✓ Verified | | **Multichannel Tracking** | 8.9 (84 reviews) ✓ Verified | 8.4 (120 reviews) ✓ Verified | | **Brand Optimization** | 7.8 (41 reviews) | 7.2 (52 reviews) | | **Predictive Analytics** | 7.6 (41 reviews) ✓ Verified | 5.9 (46 reviews) ✓ Verified | #### Agentic AI - Marketing Analytics | Feature | Funnel | NinjaCat | |---|---|---| | **Autonomous Task Execution** | 7.5 (6 reviews) | Not enough data | | **Cross-system Integration** | 6.9 (6 reviews) | Not enough data | | **Proactive Assistance** | 6.9 (7 reviews) | Not enough data | ### AI Agents | Product | Score | Reviews | |---|---|---| | **Funnel** | N/A | N/A | | **NinjaCat** | N/A | N/A | #### Agentic AI - AI Agents | Feature | Funnel | NinjaCat | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | --- ## Categories **Shared Categories (2):** [ETL Tools](https://www.g2.com/categories/etl-tools), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics) **Unique to Funnel (1):** [Digital Analytics Software](https://www.g2.com/categories/digital-analytics) **Unique to NinjaCat (3):** [Data Visualization Tools](https://www.g2.com/categories/data-visualization-tools), [ AI Agent Builders Software](https://www.g2.com/categories/ai-agent-builders), [AI Agents For Business Operations](https://www.g2.com/categories/ai-agents-for-business-operations) --- ## Reviewer Demographics ### By Company Size | Segment | Funnel | NinjaCat | |---|---|---| | **Small-Business** | 50.9% | 55.5% | | **Mid-Market** | 43.5% | 36.1% | | **Enterprise** | 5.6% | 8.4% | ### By Industry #### Funnel - **Marketing and Advertising:** 42.6% - **Retail:** 6.2% - **Information Technology and Services:** 6.2% - **Internet:** 4.3% - **Consumer Goods:** 3.1% - **Apparel & Fashion:** 2.5% - **Financial Services:** 1.9% - **Real Estate:** 1.9% - **Food & Beverages:** 1.9% - **Pharmaceuticals:** 1.9% - **Other:** 27.8% #### NinjaCat - **Marketing and Advertising:** 73.2% - **Computer Software:** 5.8% - **Automotive:** 3.2% - **Internet:** 3.2% - **Real Estate:** 2.3% - **Higher Education:** 1.3% - **Financial Services:** 1.0% - **Health, Wellness and Fitness:** 1.0% - **Apparel & Fashion:** 0.6% - **Construction:** 0.6% - **Other:** 7.7% --- ## Alternatives ### Alternatives to Funnel - [Supermetrics](https://www.g2.com/products/supermetrics/reviews) — 4.4/5 stars (823 reviews) - [Adverity](https://www.g2.com/products/adverity/reviews) — 4.4/5 stars (309 reviews) - [Improvado](https://www.g2.com/products/improvado-improvado/reviews) — 4.4/5 stars (80 reviews) - [TapClicks](https://www.g2.com/products/tapclicks/reviews) — 4.3/5 stars (336 reviews) - [Looker](https://www.g2.com/products/looker/reviews) — 4.4/5 stars (1644 reviews) - [Fivetran](https://www.g2.com/products/fivetran/reviews) — 4.3/5 stars (796 reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14789 reviews) - [Windsor.ai](https://www.g2.com/products/windsor-ai/reviews) — 4.5/5 stars (86 reviews) - [Dataslayer.ai](https://www.g2.com/products/dataslayer-ai/reviews) — 4.8/5 stars (307 reviews) - [Singular](https://www.g2.com/products/singular/reviews) — 4.5/5 stars (510 reviews) ### Alternatives to NinjaCat - [TapClicks](https://www.g2.com/products/tapclicks/reviews) — 4.3/5 stars (336 reviews) - [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews) — 4.7/5 stars (453 reviews) - [Data Studio](https://www.g2.com/products/data-studio/reviews) — 4.4/5 stars (476 reviews) - [Looker](https://www.g2.com/products/looker/reviews) — 4.4/5 stars (1644 reviews) - [Domo](https://www.g2.com/products/domo/reviews) — 4.3/5 stars (1005 reviews) - [Supermetrics](https://www.g2.com/products/supermetrics/reviews) — 4.4/5 stars (823 reviews) - [Adverity](https://www.g2.com/products/adverity/reviews) — 4.4/5 stars (309 reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14789 reviews) - [Grow.com](https://www.g2.com/products/grow-com/reviews) — 4.3/5 stars (276 reviews) - [Pathmatics by Sensor Tower](https://www.g2.com/products/pathmatics-by-sensor-tower/reviews) — 4.3/5 stars (345 reviews) --- ## Top Discussions ### Funnel - Title: [What do you like most about Funnel for data collection, and what improvements could be made?](https://www.g2.com/discussions/what-do-you-like-most-about-funnel-for-data-collection-and-what-improvements-could-be-made) — 1 comment, 1 upvote > **Top comment:** "I'm currently utilizing the free version of Funnel.io for visualizing Meta Ads within Looker Studio, and I'm satisfied with it. I don't require any further..." - Title: [What is a funnel builder?](https://www.g2.com/discussions/what-is-a-funnel-builder) — 1 comment > **Top comment:** "Haven't heard of it" - Title: [Can I see data retroactively in Funnel?](https://www.g2.com/discussions/3680-retroactive-data) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "Yes. Because Funnel pulls down data from your advertising platforms and Google Analytics account we can report as far back as you have data in these..." - Title: [Which advertising platforms does Funnel support?](https://www.g2.com/discussions/3676-advertising-platforms) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "Funnel supports Google Analytics. We pull down data from your Google Analytics account and match it up with you advertising data so you can measure your..." ### NinjaCat - Title: [What is the best way to implement filtering for Google Analytics location data?](https://www.g2.com/discussions/30757-what-is-the-best-way-to-implement-filtering-for-google-analytics-location-data) — 1 comment, 1 upvote > **Top comment:** "Hey Victorya! After setting up a Custom Filter to exclude or include your chosen parameters, with a custom name, "Geo Blocked Bots," you should be able to..." - Title: [Do you offer customer Integration?](https://www.g2.com/discussions/custom-integrations) — 1 comment, 1 upvote > **Top comment:** "Yes" --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/funnel-vs-ninjacat)