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At a Glance
Market Segments
Small-Business (50.3% of reviews)
Mid-Market (46.4% of reviews)
Entry-Level Pricing
Starting at $120.00
Free All the basics for individual analysts
Funnel
Star Rating
(163)4.5 out of 5
Market Segments
Small-Business (50.3% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $120.00
Free Trial is available
Browse all 3 pricing plansMode
Star Rating
(330)4.5 out of 5
Market Segments
Mid-Market (46.4% of reviews)
Pros & Cons
Entry-Level Pricing
Free All the basics for individual analysts
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Funnel excels in custom reports and dashboards, scoring 9.3, which allows for tailored insights that meet specific business needs. In contrast, Mode, while still strong at 9.0, does not offer the same level of customization, which some users find limiting.
- Reviewers mention that Funnel's quality of support is rated at 9.2, indicating a high level of customer satisfaction with their assistance. Mode, with a score of 8.9, is also well-regarded, but some users feel that Funnel's support is more responsive and helpful.
- G2 users highlight Funnel's superior real-time reporting capabilities, scoring 8.6, which allows businesses to make timely decisions. Mode, with a slightly higher score of 8.9, is noted for its retroactive reporting, which some users find more beneficial for analyzing past performance.
- Users on G2 report that Funnel's automation features are particularly robust, scoring 8.9, which streamlines workflows effectively. Mode, while also offering automation, does not match the same level of user satisfaction in this area, leading to some frustration among users.
- Reviewers mention that Funnel's data governance features, with a score of 8.1, are less comprehensive compared to Mode's 8.4. Users express a desire for more stringent data management tools in Funnel to enhance their data security and compliance efforts.
- Users say that Funnel's multi-user access feature, rated at 8.5, is beneficial for collaborative environments, but Mode's higher score of 8.8 indicates a more seamless experience for teams working together, which is a significant factor for businesses with multiple analysts.
Pricing
Entry-Level Pricing
Funnel
Starter
Starting at $120.00
Begin your journey to data-driven marketing with our Starter Plan.
- 500 flexpoints included (additional flexpoints can be purchased)
- Connect to our 121 most popular data sources
- Send data to Looker Studio, Google Sheets, Microsoft Excel, or use built-in Funnel dashboards
Mode
Studio
Free
All the basics for individual analysts
Included:
- SQL, Python, & R
- Private database connections
Free Trial
Funnel
Free Trial is available
Mode
Free Trial is available
Ratings
Meets Requirements
8.8
140
8.7
285
Ease of Use
8.5
143
8.7
289
Ease of Setup
8.8
102
8.8
66
Ease of Admin
8.9
95
8.9
66
Quality of Support
9.1
137
8.9
215
Has the product been a good partner in doing business?
9.1
94
9.1
65
Product Direction (% positive)
8.7
141
8.8
283
Features by Category
Reports
Not enough data
8.7
212
|
Verified
Not enough data
8.1
167
|
Verified
Not enough data
8.3
215
|
Verified
Not enough data
8.2
135
|
Verified
Not enough data
8.6
206
|
Verified
Self Service
Not enough data
8.3
162
|
Verified
Not enough data
8.2
182
|
Verified
Not enough data
8.0
179
|
Verified
Not enough data
7.9
181
|
Verified
Not enough data
8.2
169
|
Verified
Not enough data
Feature Not Available
Advanced Analytics
Not enough data
7.8
116
|
Verified
Not enough data
8.7
192
|
Verified
Not enough data
8.4
130
|
Verified
Building Reports
Not enough data
8.5
84
|
Verified
Not enough data
8.3
88
|
Verified
Not enough data
7.7
64
|
Verified
Not enough data
8.2
57
|
Verified
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
Not enough data
8.7
212
|
Verified
Not enough data
8.1
167
|
Verified
Not enough data
8.3
215
|
Verified
Not enough data
8.2
135
|
Verified
Not enough data
8.6
206
|
Verified
Data Preparation
Not enough data
8.4
61
|
Verified
Not enough data
8.1
62
|
Verified
Data Modeling and Blending
Not enough data
9.3
96
|
Verified
Not enough data
8.7
93
|
Verified
Not enough data
8.8
70
|
Verified
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Self Service
Not enough data
8.3
162
|
Verified
Not enough data
8.2
182
|
Verified
Not enough data
8.0
179
|
Verified
Not enough data
7.9
181
|
Verified
Not enough data
8.2
169
|
Verified
Not enough data
Feature Not Available
Deployment & Integration - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Analytics
Not enough data
7.8
116
|
Verified
Not enough data
8.7
192
|
Verified
Not enough data
8.4
130
|
Verified
Performance & Scalability - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Analytics & Modeling - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI Capabilities - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalized Intelligence - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Building Reports
Not enough data
8.5
84
|
Verified
Not enough data
8.3
88
|
Verified
Not enough data
7.7
64
|
Verified
Not enough data
8.2
57
|
Verified
Reports
Not enough data
8.7
212
|
Verified
Not enough data
8.1
167
|
Verified
Not enough data
8.3
215
|
Verified
Not enough data
8.2
135
|
Verified
Not enough data
8.6
206
|
Verified
Self Service
Not enough data
8.3
162
|
Verified
Not enough data
8.2
182
|
Verified
Not enough data
8.0
179
|
Verified
Not enough data
7.9
181
|
Verified
Not enough data
8.2
169
|
Verified
Not enough data
Feature Not Available
Building Reports
Not enough data
8.5
84
|
Verified
Not enough data
8.3
88
|
Verified
Not enough data
7.7
64
|
Verified
Not enough data
8.2
57
|
Verified
Metrics
9.0
70
9.1
32
8.9
68
9.1
34
8.4
46
8.3
29
8.9
45
8.8
31
8.6
44
8.9
31
8.5
56
8.7
33
8.8
56
8.6
25
9.1
71
8.6
33
9.0
43
8.6
36
Reporting
8.6
48
8.9
44
8.8
43
8.7
39
8.7
62
9.2
42
8.7
52
8.7
38
8.2
40
8.7
21
8.1
55
9.1
29
9.2
69
9.0
49
Other
Feature Not Available
8.8
39
Feature Not Available
8.1
29
Feature Not Available
8.3
31
8.9
73
8.6
32
8.9
59
8.6
27
Feature Not Available
8.3
23
Feature Not Available
8.5
27
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.9
71
9.0
38
Feature Not Available
8.6
32
9.1
75
9.0
53
8.9
74
9.0
49
Management
8.3
20
Not enough data
7.0
18
Not enough data
Functionality
8.8
19
Not enough data
8.5
20
Not enough data
8.8
20
Not enough data
8.8
20
Not enough data
8.6
20
Not enough data
Marketing Operations
8.3
76
|
Verified
8.9
31
|
Verified
8.9
85
|
Verified
8.3
35
|
Verified
7.7
43
8.5
36
|
Verified
8.4
74
|
Verified
8.8
37
|
Verified
8.0
46
|
Verified
Feature Not Available
Feature Not Available
Feature Not Available
Campaign Activity
8.4
80
|
Verified
8.7
38
|
Verified
8.7
83
|
Verified
9.1
42
|
Verified
8.2
68
|
Verified
8.3
29
|
Verified
8.9
83
|
Verified
8.3
34
|
Verified
7.8
41
8.5
28
|
Verified
7.6
41
|
Verified
8.9
19
|
Verified
Agentic AI - Marketing Analytics
7.5
6
Not enough data
6.9
6
Not enough data
6.7
6
Not enough data
Categories
Categories
Shared Categories
Funnel and Mode are categorized as Marketing Analytics and Digital Analytics
Unique Categories
Funnel is categorized as ETL Tools
Mode is categorized as Embedded Business Intelligence and Analytics Platforms
Reviews
Reviewers' Company Size
Funnel
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Mode
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
42.5%
Retail
6.3%
Information Technology and Services
6.3%
Internet
4.4%
Consumer Goods
3.1%
Other
37.5%
Information Technology and Services
14.1%
Computer Software
13.8%
Financial Services
7.5%
Internet
6.6%
Transportation/Trucking/Railroad
4.4%
Other
53.6%
Discussions
Which advertising platforms does Funnel support?
1 Comment
JL
Hi there and thank you for your question. As stated in the title, Funnel supports all, and I mean all, advertising platforms. So no matter what ad platform...Read more
Can I see data retroactively in Funnel?
1 Comment
GJ
Yes. Data is backfilled (depending on the source) once you connect up a data source. For example, Google Ads data goes back to up to 2 years in the past when...Read more
How do i average on charts without averaging averages
2 Comments
GS
Create averages in the query and use the results in the chartsRead more
Why do companies choose Mode over Looker?
1 Comment
Official Response from Mode
Put simply, data teams move faster in Mode. In Looker, teams have to decide upfront how to model their data, instead of working with data first and then...Read more
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