Compare Funnel and Mode 
Featured Products
At a Glance
Market Segments
Small-Business (50.6% of reviews)
Mid-Market (46.4% of reviews)
Entry-Level Pricing
Starting at $400.00
Free All the basics for individual analysts
Funnel
Star Rating
(164)4.5 out of 5
Market Segments
Small-Business (50.6% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $400.00
Free Trial is available
Browse all 3 pricing plansMode
Star Rating
(330)4.5 out of 5
Market Segments
Mid-Market (46.4% of reviews)
Pros & Cons
Entry-Level Pricing
Free All the basics for individual analysts
Browse all 3 pricing plansFunnel vs Mode
When assessing the two solutions, reviewers found Mode easier to use. However, reviewers felt that the products are equally easy to set up and administer, and both vendors make it equally easy to do business overall.
- Reviewers felt that Funnel meets the needs of their business better than Mode.
- When comparing quality of ongoing product support, reviewers felt that Funnel is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Mode over Funnel.
Pricing
Entry-Level Pricing
Funnel
Starter
Starting at $400.00
Begin your journey to data-driven marketing with our Starter Plan.
- 500 flexpoints included (additional flexpoints can be purchased)
- Connect to our 121 most popular data sources
- Send data to Looker Studio, Google Sheets, Microsoft Excel, or use built-in Funnel dashboards
Mode
Studio
Free
All the basics for individual analysts
Included:
- SQL, Python, & R
- Private database connections
Free Trial
Funnel
Free Trial is available
Mode
Free Trial is available
Ratings
Meets Requirements
8.8
141
8.7
285
Ease of Use
8.5
144
8.7
289
Ease of Setup
8.8
103
8.8
66
Ease of Admin
8.9
95
8.9
66
Quality of Support
9.1
138
8.9
215
Has the product been a good partner in doing business?
9.1
94
9.1
65
Product Direction (% positive)
8.7
142
8.8
283
Features by Category
Reports
Not enough data
8.7
212
|
Verified
Not enough data
8.1
167
|
Verified
Not enough data
8.3
215
|
Verified
Not enough data
8.2
135
|
Verified
Not enough data
8.6
206
|
Verified
Self Service
Not enough data
8.3
162
|
Verified
Not enough data
8.2
182
|
Verified
Not enough data
8.0
179
|
Verified
Not enough data
7.9
181
|
Verified
Not enough data
8.2
169
|
Verified
Not enough data
Feature Not Available
Advanced Analytics
Not enough data
7.8
116
|
Verified
Not enough data
8.7
192
|
Verified
Not enough data
8.4
130
|
Verified
Building Reports
Not enough data
8.5
84
|
Verified
Not enough data
8.3
88
|
Verified
Not enough data
7.7
64
|
Verified
Not enough data
8.2
57
|
Verified
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
Not enough data
8.7
212
|
Verified
Not enough data
8.1
167
|
Verified
Not enough data
8.3
215
|
Verified
Not enough data
8.2
135
|
Verified
Not enough data
8.6
206
|
Verified
Data Preparation
Not enough data
8.4
61
|
Verified
Not enough data
8.1
62
|
Verified
Data Modeling and Blending
Not enough data
9.3
96
|
Verified
Not enough data
8.7
93
|
Verified
Not enough data
8.8
70
|
Verified
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Self Service
Not enough data
8.3
162
|
Verified
Not enough data
8.2
182
|
Verified
Not enough data
8.0
179
|
Verified
Not enough data
7.9
181
|
Verified
Not enough data
8.2
169
|
Verified
Not enough data
Feature Not Available
Deployment & Integration - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Analytics
Not enough data
7.8
116
|
Verified
Not enough data
8.7
192
|
Verified
Not enough data
8.4
130
|
Verified
Performance & Scalability - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Analytics & Modeling - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI Capabilities - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalized Intelligence - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Building Reports
Not enough data
8.5
84
|
Verified
Not enough data
8.3
88
|
Verified
Not enough data
7.7
64
|
Verified
Not enough data
8.2
57
|
Verified
Reports
Not enough data
8.7
212
|
Verified
Not enough data
8.1
167
|
Verified
Not enough data
8.3
215
|
Verified
Not enough data
8.2
135
|
Verified
Not enough data
8.6
206
|
Verified
Self Service
Not enough data
8.3
162
|
Verified
Not enough data
8.2
182
|
Verified
Not enough data
8.0
179
|
Verified
Not enough data
7.9
181
|
Verified
Not enough data
8.2
169
|
Verified
Not enough data
Feature Not Available
Building Reports
Not enough data
8.5
84
|
Verified
Not enough data
8.3
88
|
Verified
Not enough data
7.7
64
|
Verified
Not enough data
8.2
57
|
Verified
Metrics
9.0
70
9.1
32
8.9
68
9.1
34
8.4
46
8.3
29
8.9
45
8.8
31
8.6
44
8.9
31
8.5
56
8.7
33
8.8
56
8.6
25
9.1
71
8.6
33
9.0
43
8.6
36
Reporting
8.6
48
8.9
44
8.8
43
8.7
39
8.7
62
9.2
42
8.7
52
8.7
38
8.2
40
8.7
21
8.1
55
9.1
29
9.2
69
9.0
49
Other
Feature Not Available
8.8
39
Feature Not Available
8.1
29
Feature Not Available
8.3
31
8.9
73
8.6
32
8.9
59
8.6
27
Feature Not Available
8.3
23
Feature Not Available
8.5
27
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.9
71
9.0
38
Feature Not Available
8.6
32
9.1
75
9.0
53
8.9
74
9.0
49
Management
8.3
20
Not enough data
7.0
18
Not enough data
Functionality
8.8
19
Not enough data
8.5
20
Not enough data
8.8
20
Not enough data
8.8
20
Not enough data
8.6
20
Not enough data
Marketing Operations
8.3
76
|
Verified
8.9
31
|
Verified
9.0
86
|
Verified
8.3
35
|
Verified
7.7
43
8.5
36
|
Verified
8.4
74
|
Verified
8.8
37
|
Verified
8.0
46
|
Verified
Feature Not Available
Feature Not Available
Feature Not Available
Campaign Activity
8.5
81
|
Verified
8.7
38
|
Verified
8.7
83
|
Verified
9.1
42
|
Verified
8.2
68
|
Verified
8.3
29
|
Verified
8.9
84
|
Verified
8.3
34
|
Verified
7.8
41
8.5
28
|
Verified
7.6
41
|
Verified
8.9
19
|
Verified
Agentic AI - Marketing Analytics
7.5
6
Not enough data
6.9
6
Not enough data
6.7
6
Not enough data
Categories
Categories
Shared Categories
Funnel and Mode are categorized as Marketing Analytics and Digital Analytics
Unique Categories
Funnel is categorized as ETL Tools
Mode is categorized as Embedded Business Intelligence and Analytics Platforms
Reviews
Reviewers' Company Size
Funnel
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Mode
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
42.2%
Retail
6.2%
Information Technology and Services
6.2%
Internet
4.3%
Consumer Goods
3.1%
Other
37.9%
Information Technology and Services
14.1%
Computer Software
13.8%
Financial Services
7.5%
Internet
6.6%
Transportation/Trucking/Railroad
4.4%
Other
53.6%
Discussions
Which advertising platforms does Funnel support?
1 Comment
JL
Hi there and thank you for your question. As stated in the title, Funnel supports all, and I mean all, advertising platforms. So no matter what ad platform...Read more
Can I see data retroactively in Funnel?
1 Comment
GJ
Yes. Data is backfilled (depending on the source) once you connect up a data source. For example, Google Ads data goes back to up to 2 years in the past when...Read more
How do i average on charts without averaging averages
2 Comments
GS
Create averages in the query and use the results in the chartsRead more
Why do companies choose Mode over Looker?
1 Comment
Official Response from Mode
Put simply, data teams move faster in Mode. In Looker, teams have to decide upfront how to model their data, instead of working with data first and then...Read more
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