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At a Glance
Market Segments
Small-Business (50.3% of reviews)
Small-Business (52.7% of reviews)
Entry-Level Pricing
Starting at $120.00
Free Per Year
Funnel
Star Rating
(163)4.5 out of 5
Market Segments
Small-Business (50.3% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $120.00
Free Trial is available
Browse all 3 pricing plansMixpanel
Star Rating
(1,257)4.6 out of 5
Market Segments
Small-Business (52.7% of reviews)
Pros & Cons
Entry-Level Pricing
Free Per Year
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Mixpanel excels in Custom Event Tracking with a score of 9.1, allowing for detailed user behavior analysis, while Funnel's score of 8.7 indicates it may not offer the same level of granularity in tracking specific user actions.
- Reviewers mention that Funnel shines in Data Collection, scoring 9.0, which is higher than Mixpanel's 8.3, suggesting that Funnel may provide a more comprehensive approach to gathering user data across various channels.
- G2 users highlight that Mixpanel's Real-Time Reporting feature, with a score of 8.8, is particularly effective for immediate insights, whereas Funnel's score of 8.6 indicates it may not be as responsive in delivering real-time analytics.
- Users on G2 note that Funnel's Custom Reports and Dashboards feature is highly rated at 9.3, which allows for tailored reporting, while Mixpanel's score of 8.6 suggests it may not provide the same level of customization for reporting needs.
- Reviewers say that Mixpanel's User Path Tracking feature, scoring 8.6, is beneficial for understanding user journeys, but Funnel's overall performance in tracking user engagement metrics, with a score of 9.0, indicates it may offer a more robust solution for tracking user interactions.
- Users report that Funnel's Campaign Tracking feature, with a score of 8.9, is particularly effective for marketers, while Mixpanel's score of 8.3 suggests it may not be as strong in this area, potentially impacting marketing campaign effectiveness.
Pricing
Entry-Level Pricing
Funnel
Starter
Starting at $120.00
Begin your journey to data-driven marketing with our Starter Plan.
- 500 flexpoints included (additional flexpoints can be purchased)
- Connect to our 121 most popular data sources
- Send data to Looker Studio, Google Sheets, Microsoft Excel, or use built-in Funnel dashboards
Mixpanel
Free
Free
Per Year
Essentials to find product-market fit
- 1M events / month
- All core report types for user journey analysis
- Templates to get started quickly
Free Trial
Funnel
Free Trial is available
Mixpanel
Free Trial is available
Ratings
Meets Requirements
8.8
140
8.8
958
Ease of Use
8.5
143
8.5
967
Ease of Setup
8.8
102
8.1
429
Ease of Admin
8.9
95
8.6
366
Quality of Support
9.1
137
8.4
740
Has the product been a good partner in doing business?
9.1
94
8.8
334
Product Direction (% positive)
8.7
141
8.6
877
Features by Category
Metrics
9.0
70
8.8
266
8.9
68
8.8
336
8.4
46
8.2
293
8.9
45
8.9
350
8.6
44
8.9
346
8.5
56
8.5
313
8.8
56
8.4
287
9.1
71
8.8
316
9.0
43
8.9
338
Reporting
8.6
48
8.7
308
8.8
43
8.6
292
8.7
62
8.4
213
8.7
52
8.7
329
8.2
40
8.3
239
8.1
55
8.2
244
9.2
69
8.6
332
Other
Feature Not Available
8.7
327
Feature Not Available
8.2
181
Feature Not Available
8.0
173
8.9
73
8.3
233
8.9
59
8.1
180
Feature Not Available
7.9
175
Feature Not Available
8.0
186
Agentic AI - Digital Analytics
Not enough data
7.3
19
Not enough data
7.4
19
Not enough data
7.5
18
Not enough data
7.7
19
Administration
8.9
71
8.5
277
Feature Not Available
8.3
245
9.1
75
8.7
340
8.9
74
8.8
285
User Identification
Not enough data
8.3
256
Not enough data
8.8
276
Not enough data
8.4
264
Tracking & Reporting
Not enough data
9.2
300
Not enough data
8.8
289
Not enough data
8.3
244
Not enough data
8.9
303
Not enough data
8.5
249
Not enough data
8.9
291
Metrics
Not enough data
9.0
254
Not enough data
8.3
211
Not enough data
8.7
244
Not enough data
8.7
215
Not enough data
9.0
236
Product Analytics
Not enough data
8.6
413
Not enough data
8.9
501
Not enough data
8.6
452
Not enough data
8.8
485
Not enough data
7.5
334
Not enough data
8.3
370
Not enough data
7.6
306
Not enough data
7.8
359
Agentic AI - Product Analytics
Not enough data
5.4
76
Not enough data
6.4
76
Not enough data
5.9
74
Not enough data
5.9
74
Analytics
Not enough data
9.2
108
Not enough data
8.9
110
Not enough data
9.0
99
Not enough data
8.8
90
Not enough data
8.7
95
Not enough data
Feature Not Available
Administration
Not enough data
8.7
83
Not enough data
8.3
84
Not enough data
8.6
87
Generative AI
Not enough data
6.9
13
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
8.3
20
Not enough data
7.0
18
Not enough data
Functionality
8.8
19
Not enough data
8.5
20
Not enough data
8.8
20
Not enough data
8.8
20
Not enough data
8.6
20
Not enough data
Marketing Operations
8.3
76
|
Verified
Not enough data
8.9
85
|
Verified
Not enough data
7.7
43
Not enough data
8.4
74
|
Verified
Not enough data
8.0
46
|
Verified
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.4
80
|
Verified
Not enough data
8.7
83
|
Verified
Not enough data
8.2
68
|
Verified
Not enough data
8.9
83
|
Verified
Not enough data
7.8
41
Not enough data
7.6
41
|
Verified
Not enough data
Agentic AI - Marketing Analytics
7.5
6
Not enough data
6.9
6
Not enough data
6.7
6
Not enough data
Metrics
Not enough data
9.0
254
Not enough data
8.3
211
Not enough data
8.7
244
Not enough data
8.7
215
Not enough data
9.0
236
Categories
Categories
Shared Categories
Funnel and Mixpanel are categorized as Digital Analytics
Reviews
Reviewers' Company Size
Funnel
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Mixpanel
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
42.5%
Retail
6.3%
Information Technology and Services
6.3%
Internet
4.4%
Consumer Goods
3.1%
Other
37.5%
Computer Software
25.0%
Information Technology and Services
11.6%
Financial Services
9.5%
Internet
6.6%
Health, Wellness and Fitness
5.2%
Other
42.1%
Discussions
Which advertising platforms does Funnel support?
1 Comment
JL
Hi there and thank you for your question. As stated in the title, Funnel supports all, and I mean all, advertising platforms. So no matter what ad platform...Read more
Can I see data retroactively in Funnel?
1 Comment
GJ
Yes. Data is backfilled (depending on the source) once you connect up a data source. For example, Google Ads data goes back to up to 2 years in the past when...Read more
C
1 Comment
SN
C is a general-purpose computer programming language. It was created in the 1970s by Dennis Ritchie, and remains very widely used and influential.Read more
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