Introducing G2.ai, the future of software buying.Try now
Compare Funnel and Mixpanel 
Featured Products
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Adcredo
Visit Website
At a Glance
Market Segments
Small-Business (50.3% of reviews)
Small-Business (52.7% of reviews)
Entry-Level Pricing
Starting at $120.00
Free Per Year
Funnel
Star Rating
(163)4.5 out of 5
Market Segments
Small-Business (50.3% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $120.00
Free Trial is available
Browse all 3 pricing plansMixpanel
Star Rating
(1,259)4.6 out of 5
Market Segments
Small-Business (52.7% of reviews)
Pros & Cons
Entry-Level Pricing
Free Per Year
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Mixpanel excels in user experience, particularly with its intuitive interface and powerful session replay functionality, making it a favorite among product managers for tracking user behavior and conversion funnels.
- Users say Funnel stands out for its exceptional customer support and stability, with many praising its ability to easily pull data from various platforms, which enhances its usability for long-term users.
- According to verified reviews, Mixpanel's robust reporting capabilities are frequently highlighted, with users appreciating the ease of building reports on the fly and integrating multiple tools, which aids in A/B testing and understanding user segments.
- Reviewers mention that while Funnel is user-friendly and offers a centralized data solution, some users feel that it may not be as feature-rich as Mixpanel, particularly in advanced analytics and real-time reporting.
- G2 reviewers indicate that Mixpanel's recent updates and features have kept it relevant and effective for modern analytics needs, whereas Funnel, despite its strong support, may lag in innovation according to some users.
- Users highlight that both platforms have their strengths, with Mixpanel leading in analytics depth and Funnel excelling in customer service and ease of use, making the choice largely dependent on specific business needs and priorities.
Pricing
Entry-Level Pricing
Funnel
Starter
Starting at $120.00
Begin your journey to data-driven marketing with our Starter Plan.
- 500 flexpoints included (additional flexpoints can be purchased)
- Connect to our 121 most popular data sources
- Send data to Looker Studio, Google Sheets, Microsoft Excel, or use built-in Funnel dashboards
Mixpanel
Free
Free
Per Year
Essentials to find product-market fit
- 1M events / month
- All core report types for user journey analysis
- Templates to get started quickly
Free Trial
Funnel
Free Trial is available
Mixpanel
Free Trial is available
Ratings
Meets Requirements
8.8
140
8.8
960
Ease of Use
8.5
143
8.5
969
Ease of Setup
8.8
102
8.1
431
Ease of Admin
8.9
95
8.5
367
Quality of Support
9.1
137
8.4
742
Has the product been a good partner in doing business?
9.1
94
8.8
335
Product Direction (% positive)
8.7
141
8.6
879
Features by Category
Metrics
9.0
70
8.8
266
8.9
68
8.8
337
8.4
46
8.2
293
8.9
45
8.9
350
8.6
44
8.9
347
8.5
56
8.5
313
8.8
56
8.4
287
9.1
71
8.8
316
9.0
43
8.9
338
Reporting
8.6
48
8.7
308
8.8
43
8.6
292
8.7
62
8.4
213
8.7
52
8.7
329
8.2
40
8.3
240
8.1
55
8.2
244
9.2
69
8.6
333
Other
Feature Not Available
8.7
328
Feature Not Available
8.2
181
Feature Not Available
8.0
173
8.9
73
8.3
233
8.9
59
8.1
180
Feature Not Available
7.9
175
Feature Not Available
8.0
186
Agentic AI - Digital Analytics
Not enough data
7.3
19
Not enough data
7.4
19
Not enough data
7.5
18
Not enough data
7.7
19
Administration
8.9
71
8.5
277
Feature Not Available
8.3
245
9.1
75
8.7
340
8.9
74
8.8
285
User Identification
Not enough data
8.3
256
Not enough data
8.8
276
Not enough data
8.4
264
Tracking & Reporting
Not enough data
9.2
300
Not enough data
8.8
289
Not enough data
8.3
244
Not enough data
8.9
303
Not enough data
8.5
249
Not enough data
8.9
291
Metrics
Not enough data
9.0
254
Not enough data
8.3
211
Not enough data
8.7
244
Not enough data
8.7
215
Not enough data
9.0
236
Product Analytics
Not enough data
8.6
413
Not enough data
8.9
502
Not enough data
8.6
452
Not enough data
8.8
486
Not enough data
7.5
334
Not enough data
8.3
370
Not enough data
7.6
306
Not enough data
7.8
359
Agentic AI - Product Analytics
Not enough data
5.4
76
Not enough data
6.4
76
Not enough data
5.9
74
Not enough data
5.9
74
Analytics
Not enough data
9.2
108
Not enough data
8.9
110
Not enough data
9.0
99
Not enough data
8.8
90
Not enough data
8.7
95
Not enough data
Feature Not Available
Administration
Not enough data
8.7
83
Not enough data
8.3
84
Not enough data
8.6
87
Generative AI
Not enough data
6.9
13
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
8.3
20
Not enough data
7.0
18
Not enough data
Functionality
8.8
19
Not enough data
8.5
20
Not enough data
8.8
20
Not enough data
8.8
20
Not enough data
8.6
20
Not enough data
Marketing Operations
8.3
76
|
Verified
Not enough data
8.9
85
|
Verified
Not enough data
7.7
43
Not enough data
8.4
74
|
Verified
Not enough data
8.0
46
|
Verified
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.4
80
|
Verified
Not enough data
8.7
83
|
Verified
Not enough data
8.2
68
|
Verified
Not enough data
8.9
83
|
Verified
Not enough data
7.8
41
Not enough data
7.6
41
|
Verified
Not enough data
Agentic AI - Marketing Analytics
7.5
6
Not enough data
6.9
6
Not enough data
6.7
6
Not enough data
Metrics
Not enough data
9.0
254
Not enough data
8.3
211
Not enough data
8.7
244
Not enough data
8.7
215
Not enough data
9.0
236
Categories
Categories
Shared Categories
Funnel and Mixpanel are categorized as Digital Analytics
Reviews
Reviewers' Company Size
Funnel
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Mixpanel
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
42.5%
Retail
6.3%
Information Technology and Services
6.3%
Internet
4.4%
Consumer Goods
3.1%
Other
37.5%
Computer Software
25.1%
Information Technology and Services
11.6%
Financial Services
9.4%
Internet
6.6%
Health, Wellness and Fitness
5.2%
Other
42.0%
Discussions
Which advertising platforms does Funnel support?
1 Comment
JL
Hi there and thank you for your question. As stated in the title, Funnel supports all, and I mean all, advertising platforms. So no matter what ad platform...Read more
Can I see data retroactively in Funnel?
1 Comment
GJ
Yes. Data is backfilled (depending on the source) once you connect up a data source. For example, Google Ads data goes back to up to 2 years in the past when...Read more
C
1 Comment
SN
C is a general-purpose computer programming language. It was created in the 1970s by Dennis Ritchie, and remains very widely used and influential.Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
