# Funnel vs Kissmetrics Comparison | | Funnel | Kissmetrics | |---|---|---| | **Star Rating** | 4.5 out of 5 | 4.1 out of 5 | | **Total Reviews** | 165 | 168 | | **Largest Market Segment** | Small-Business (50.9% of reviews) | Small-Business (55.6% of reviews) | | **Entry Level Price** | Starting at $400.00 | $299.00 Per Month | --- ## Top Pros & Cons ### Funnel Pros: - Ease of Use (5 reviews) - Integrations (5 reviews) Cons: - Learning Curve (3 reviews) - Expensive (2 reviews) ### Kissmetrics **Not enough data** --- ## Ratings Comparison | Rating | Funnel | Kissmetrics | |---|---|---| | **Meets Requirements** | 8.8 (142 reviews) | 7.9 (154 reviews) | | **Ease of Use** | 8.5 (145 reviews) | 7.4 (155 reviews) | | **Ease of Setup** | 8.8 (104 reviews) | 6.7 (62 reviews) | | **Ease of Admin** | 8.9 (95 reviews) | 7.8 (67 reviews) | | **Quality of Support** | 9.1 (139 reviews) | 8.3 (135 reviews) | | **Has the product been a good partner in doing business?** | 9.1 (94 reviews) | 8.4 (68 reviews) | | **Product Direction (% positive)** | 8.7 (143 reviews) | 7.8 (155 reviews) | --- ## Pricing ### Funnel #### Entry-Level Pricing Plan: Starter Price: Starting at $400.00 Description: Begin your journey to data-driven marketing with our Starter Plan. Key Features: - 500 flexpoints included (additional flexpoints can be purchased) - Connect to our 121 most popular data sources - Send data to Looker Studio, Google Sheets, Microsoft Excel, or use built-in Funnel dashboards [Browse all 3 editions](https://www.g2.com/products/funnel/pricing) #### Free Trial Yes ### Kissmetrics #### Entry-Level Pricing Plan: Silver Price: $299.00 Per Month Description: Best for smaller businesses - up to 10,000 monthly tracked users Key Features: - Analyze Reports: Metrics, People, Funnel, Cohort, A/B, Power - Populations: Up to 10 active - Campaigns: Unlimited Profiles, Unlimited Emails [Browse all 3 editions](https://www.g2.com/products/kissmetrics/pricing) #### Free Trial Yes --- ## Features Comparison By Category ### Digital Analytics | Product | Score | Reviews | |---|---|---| | **Funnel** | 8.8/10 | 85 | | **Kissmetrics** | 8.0/10 | 132 | #### Metrics | Feature | Funnel | Kissmetrics | |---|---|---| | **Sessions - Digital Analytics** | 9.0 (70 reviews) | 8.3 (102 reviews) | | **Engagement** | 8.9 (68 reviews) | 8.1 (102 reviews) | | **Entry and Exit Pages** | 8.4 (46 reviews) | 7.7 (94 reviews) | | **Standard Event Tracking** | 8.9 (45 reviews) | 8.7 (111 reviews) | | **Custom Event Tracking** | 8.6 (44 reviews) | 8.6 (111 reviews) | | **Retention** | 8.5 (56 reviews) | 8.0 (93 reviews) | | **Return** | 8.8 (56 reviews) | 7.7 (96 reviews) ✓ Verified | | **Conversions** | 9.1 (71 reviews) | 8.7 (109 reviews) | | **Funnels** | 9.0 (43 reviews) | 8.4 (109 reviews) | #### Reporting | Feature | Funnel | Kissmetrics | |---|---|---| | **Real-Time Reporting** | 8.7 (49 reviews) | 8.0 (108 reviews) | | **Trending** | 8.8 (43 reviews) | 7.6 (90 reviews) | | **Retroactive Reporting** | 8.7 (62 reviews) | 8.0 (63 reviews) | | **Segmentation** | 8.7 (52 reviews) | 8.1 (100 reviews) | | **Mobile Reporting** | 8.2 (40 reviews) | 7.1 (57 reviews) | | **Unification Across Devices** | 8.1 (55 reviews) | 8.0 (66 reviews) | | **Custom Reports and Dashboards** | 9.2 (70 reviews) | 8.1 (107 reviews) | #### Other | Feature | Funnel | Kissmetrics | |---|---|---| | **User Data** | Feature Not Available | 8.3 (105 reviews) | | **Site Search Reporting** | Feature Not Available | 7.6 (58 reviews) | | **Campaign Tracking** | 8.9 (73 reviews) | 8.2 (91 reviews) | | **E-Commerce** | 8.9 (59 reviews) | 7.9 (61 reviews) | | **Promotional Messages** | Feature Not Available | 7.4 (39 reviews) | #### Agentic AI - Digital Analytics | Feature | Funnel | Kissmetrics | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | #### Administration | Feature | Funnel | Kissmetrics | |---|---|---| | **API / Integrations** | 8.9 (72 reviews) | 7.8 (88 reviews) | | **QA Testing** | Feature Not Available | 7.6 (57 reviews) | | **Performance and Reliability** | 9.1 (75 reviews) | 8.1 (98 reviews) | | **User, Role, and Access Management** | 8.9 (75 reviews) | 8.7 (98 reviews) | ### Mobile App Analytics | Product | Score | Reviews | |---|---|---| | **Funnel** | N/A | N/A | | **Kissmetrics** | 9.2/10 | 5 | #### User Identification | Feature | Funnel | Kissmetrics | |---|---|---| | **Demographics** | Not enough data | 9.0 (5 reviews) | | **User Segmentation** | Not enough data | 9.3 (5 reviews) | | **Geolocation** | Not enough data | 9.7 (5 reviews) | #### Tracking & Reporting | Feature | Funnel | Kissmetrics | |---|---|---| | **Custom Event Tracking** | Not enough data | 8.7 (5 reviews) | | **Real-Time Insights** | Not enough data | 9.0 (5 reviews) | | **Attribution** | Not enough data | 9.0 (5 reviews) | | **Dashboard** | Not enough data | 9.0 (5 reviews) | | **User Path Tracking** | Not enough data | 9.3 (5 reviews) | | **User Activity History** | Not enough data | 9.3 (5 reviews) | #### Metrics | Feature | Funnel | Kissmetrics | |---|---|---| | **Engagement** | Not enough data | 9.3 (5 reviews) | | **Exit Tracking** | Not enough data | 9.3 (5 reviews) | | **Retention** | Not enough data | 9.3 (5 reviews) | | **Return** | Not enough data | Not enough data | | **Conversions** | Not enough data | 9.7 (5 reviews) | ### Product Analytics | Product | Score | Reviews | |---|---|---| | **Funnel** | N/A | N/A | | **Kissmetrics** | 8.2/10 | 10 | #### Product Analytics | Feature | Funnel | Kissmetrics | |---|---|---| | **Account-Level Analytics** | Not enough data | 8.1 (9 reviews) | | **User-Level Analytics** | Not enough data | 8.3 (10 reviews) | | **Segmentation** | Not enough data | 7.7 (10 reviews) | | **Funnels** | Not enough data | 8.2 (10 reviews) | | **Alerts** | Not enough data | 8.1 (9 reviews) | | **Multi-Product Analytics** | Not enough data | 9.2 (8 reviews) | | **User Scoring** | Not enough data | 8.0 (9 reviews) | | **Integrations** | Not enough data | 7.6 (9 reviews) | #### Agentic AI - Product Analytics | Feature | Funnel | Kissmetrics | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | #### Behavioral Analytics - Product Analytics | Feature | Funnel | Kissmetrics | |---|---|---| | **Multi-Product Analytics** | Not enough data | Not enough data | | **User level Analytics** | Not enough data | Not enough data | | **Account level Analytics** | Not enough data | Not enough data | | **Segmentation** | Not enough data | Not enough data | | **Funnels** | Not enough data | Not enough data | #### Platform Infrastructure - Product Analytics | Feature | Funnel | Kissmetrics | |---|---|---| | **Cross System integrations** | Not enough data | Not enough data | | **Alerts** | Not enough data | Not enough data | | **Integrations** | Not enough data | Not enough data | #### AI driven optimization - Product Analytics | Feature | Funnel | Kissmetrics | |---|---|---| | **User scoring** | Not enough data | Not enough data | | **Adaptive learning** | Not enough data | Not enough data | | **Automated insights** | Not enough data | Not enough data | | **Autonomous task execution** | Not enough data | Not enough data | ### E-Commerce Analytics | Product | Score | Reviews | |---|---|---| | **Funnel** | N/A | N/A | | **Kissmetrics** | 8.7/10 | 10 | #### Analytics | Feature | Funnel | Kissmetrics | |---|---|---| | **Reports** | Not enough data | 9.7 (10 reviews) | | **Dashboard** | Not enough data | 8.7 (10 reviews) | | **Web Analytics** | Not enough data | 9.2 (10 reviews) | | **Campaign Tracking** | Not enough data | 9.5 (10 reviews) | | **Customer Demographics** | Not enough data | 8.3 (9 reviews) | | **Predictive Analytics** | Not enough data | 7.8 (10 reviews) | #### Administration | Feature | Funnel | Kissmetrics | |---|---|---| | **Data Storage** | Not enough data | 8.5 (10 reviews) | | **A/B Testing** | Not enough data | 8.2 (10 reviews) | | **Integrations** | Not enough data | 8.2 (10 reviews) | #### Generative AI | Feature | Funnel | Kissmetrics | |---|---|---| | **AI Text Generation** | Not enough data | Not enough data | #### Agentic AI - E-Commerce Analytics | Feature | Funnel | Kissmetrics | |---|---|---| | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### ETL Tools | Product | Score | Reviews | |---|---|---| | **Funnel** | 8.4/10 | 24 | | **Kissmetrics** | N/A | N/A | #### Management | Feature | Funnel | Kissmetrics | |---|---|---| | **Reporting** | 8.3 (20 reviews) | Not enough data | | **Auditing** | 7.0 (18 reviews) | Not enough data | #### Functionality | Feature | Funnel | Kissmetrics | |---|---|---| | **Extraction** | 8.8 (19 reviews) | Not enough data | | **Transformation** | 8.5 (20 reviews) | Not enough data | | **Loading** | 8.8 (20 reviews) | Not enough data | | **Automation** | 8.8 (20 reviews) | Not enough data | | **Scalability** | 8.6 (20 reviews) | Not enough data | ### Marketing Analytics | Product | Score | Reviews | |---|---|---| | **Funnel** | 8.0/10 | 99 | | **Kissmetrics** | N/A | N/A | #### Marketing Operations | Feature | Funnel | Kissmetrics | |---|---|---| | **ROI Tracking** | 8.3 (76 reviews) ✓ Verified | Not enough data | | **Data Collection** | 9.0 (87 reviews) ✓ Verified | Not enough data | | **Customer Insights** | 7.7 (43 reviews) | Not enough data | | **Multi-User Access** | 8.4 (75 reviews) ✓ Verified | Not enough data | | **Spend Management** | 8.1 (47 reviews) ✓ Verified | Not enough data | | **White Label** | Feature Not Available | Not enough data | #### Campaign Activity | Feature | Funnel | Kissmetrics | |---|---|---| | **Campaign Insights** | 8.5 (81 reviews) ✓ Verified | Not enough data | | **Reports and Dashboards** | 8.7 (84 reviews) ✓ Verified | Not enough data | | **Campaign Stickiness** | 8.2 (68 reviews) ✓ Verified | Not enough data | | **Multichannel Tracking** | 8.9 (84 reviews) ✓ Verified | Not enough data | | **Brand Optimization** | 7.8 (41 reviews) | Not enough data | | **Predictive Analytics** | 7.6 (41 reviews) ✓ Verified | Not enough data | #### Agentic AI - Marketing Analytics | Feature | Funnel | Kissmetrics | |---|---|---| | **Autonomous Task Execution** | 7.5 (6 reviews) | Not enough data | | **Cross-system Integration** | 6.9 (6 reviews) | Not enough data | | **Proactive Assistance** | 6.9 (7 reviews) | Not enough data | ### Mobile Analytics | Product | Score | Reviews | |---|---|---| | **Funnel** | N/A | N/A | | **Kissmetrics** | 9.4/10 | 5 | #### Metrics | Feature | Funnel | Kissmetrics | |---|---|---| | **Engagement** | Not enough data | 9.3 (5 reviews) | | **Exit Tracking** | Not enough data | 9.3 (5 reviews) | | **Retention** | Not enough data | 9.3 (5 reviews) | | **Return** | Not enough data | Not enough data | | **Conversions** | Not enough data | 9.7 (5 reviews) | ### Mobile App Optimization | Product | Score | Reviews | |---|---|---| | **Funnel** | N/A | N/A | | **Kissmetrics** | N/A | N/A | #### Variation Testing | Feature | Funnel | Kissmetrics | |---|---|---| | **A/B Testing** | Not enough data | Not enough data | | **WYSIWYG Editor** | Not enough data | Not enough data | | **Conversion Goal** | Not enough data | Not enough data | | **Percentage of Traffic** | Not enough data | Not enough data | | **Confidence Level** | Not enough data | Not enough data | | **Multivariant Testing** | Not enough data | Not enough data | #### Reporting | Feature | Funnel | Kissmetrics | |---|---|---| | **Segmentation** | Not enough data | Not enough data | | **Reports and Dashboards** | Not enough data | Not enough data | #### Personalization | Feature | Funnel | Kissmetrics | |---|---|---| | **Standard Targeting** | Not enough data | Not enough data | | **Custom Targeting** | Not enough data | Not enough data | | **Data Segmentation** | Not enough data | Not enough data | #### Administration | Feature | Funnel | Kissmetrics | |---|---|---| | **API / Integrations** | Not enough data | Not enough data | | **QA Testing** | Not enough data | Not enough data | | **Performance and Reliability** | Not enough data | Not enough data | | **User, Role, and Access Management** | Not enough data | Not enough data | --- ## Categories **Shared Categories (1):** [Digital Analytics Software](https://www.g2.com/categories/digital-analytics) **Unique to Funnel (2):** [ETL Tools](https://www.g2.com/categories/etl-tools), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics) **Unique to Kissmetrics (4):** [Product Analytics Software](https://www.g2.com/categories/product-analytics), [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics), [Mobile App Optimization Software](https://www.g2.com/categories/mobile-app-optimization), [E-Commerce Analytics Software](https://www.g2.com/categories/e-commerce-analytics) --- ## Reviewer Demographics ### By Company Size | Segment | Funnel | Kissmetrics | |---|---|---| | **Small-Business** | 50.9% | 55.6% | | **Mid-Market** | 43.5% | 35.0% | | **Enterprise** | 5.6% | 9.4% | ### By Industry #### Funnel - **Marketing and Advertising:** 42.6% - **Retail:** 6.2% - **Information Technology and Services:** 6.2% - **Internet:** 4.3% - **Consumer Goods:** 3.1% - **Apparel & Fashion:** 2.5% - **Financial Services:** 1.9% - **Real Estate:** 1.9% - **Food & Beverages:** 1.9% - **Pharmaceuticals:** 1.9% - **Other:** 27.8% #### Kissmetrics - **Computer Software:** 22.6% - **Internet:** 18.3% - **Marketing and Advertising:** 12.8% - **Information Technology and Services:** 7.9% - **Retail:** 3.7% - **Higher Education:** 2.4% - **Health, Wellness and Fitness:** 2.4% - **E-Learning:** 1.8% - **Real Estate:** 1.2% - **Publishing:** 1.2% - **Other:** 25.6% --- ## Alternatives ### Alternatives to Funnel - [Supermetrics](https://www.g2.com/products/supermetrics/reviews) — 4.4/5 stars (823 reviews) - [Adverity](https://www.g2.com/products/adverity/reviews) — 4.4/5 stars (268 reviews) - [Improvado](https://www.g2.com/products/improvado-improvado/reviews) — 4.4/5 stars (80 reviews) - [TapClicks](https://www.g2.com/products/tapclicks/reviews) — 4.3/5 stars (336 reviews) - [Looker](https://www.g2.com/products/looker/reviews) — 4.4/5 stars (1643 reviews) - [NinjaCat](https://www.g2.com/products/ninjacat/reviews) — 4.2/5 stars (316 reviews) - [Fivetran](https://www.g2.com/products/fivetran/reviews) — 4.3/5 stars (795 reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14766 reviews) - [Windsor.ai](https://www.g2.com/products/windsor-ai/reviews) — 4.5/5 stars (86 reviews) - [Dataslayer.ai](https://www.g2.com/products/dataslayer-ai/reviews) — 4.8/5 stars (307 reviews) ### Alternatives to Kissmetrics - [Heap](https://www.g2.com/products/heap/reviews) — 4.4/5 stars (1097 reviews) - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1364 reviews) - [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2918 reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) — 4.5/5 stars (6836 reviews) - [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) — 4.2/5 stars (1217 reviews) - [Google Analytics 360](https://www.g2.com/products/google-analytics-360/reviews) — 4.4/5 stars (598 reviews) - [Hotjar by Contentsquare](https://www.g2.com/products/hotjar-by-contentsquare/reviews) — 4.3/5 stars (342 reviews) - [Appier AIRIS (formerly Woopra)](https://www.g2.com/products/appier-airis-formerly-woopra/reviews) — 4.4/5 stars (207 reviews) - [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1791 reviews) - [VWO Testing](https://www.g2.com/products/wingify-vwo-testing/reviews) — 4.4/5 stars (928 reviews) --- ## Top Discussions ### Funnel - Title: [What do you like most about Funnel for data collection, and what improvements could be made?](https://www.g2.com/discussions/what-do-you-like-most-about-funnel-for-data-collection-and-what-improvements-could-be-made) — 1 comment, 1 upvote > **Top comment:** "I'm currently utilizing the free version of Funnel.io for visualizing Meta Ads within Looker Studio, and I'm satisfied with it. I don't require any further..." - Title: [What is a funnel builder?](https://www.g2.com/discussions/what-is-a-funnel-builder) — 1 comment > **Top comment:** "Haven't heard of it" - Title: [Can I see data retroactively in Funnel?](https://www.g2.com/discussions/3680-retroactive-data) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "Yes. Because Funnel pulls down data from your advertising platforms and Google Analytics account we can report as far back as you have data in these..." - Title: [Which advertising platforms does Funnel support?](https://www.g2.com/discussions/3676-advertising-platforms) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "Funnel supports Google Analytics. We pull down data from your Google Analytics account and match it up with you advertising data so you can measure your..." ### Kissmetrics - Title: [Are there other similar products on the market?](https://www.g2.com/discussions/31082-are-there-other-similar-products-on-the-market) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "Hi Ben, Kissmetrics is one of the more flexible analytics tools on the market due to being able to capture and store data by person, which allows you to..." --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/funnel-vs-kissmetrics)