# Funnel, Keboola vs Workato Comparison

| | Funnel | Keboola | Workato | 
|---|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.6 out of 5 | 4.7 out of 5 | 
| **Total Reviews** | 165 | 137 | 753 | 
| **Largest Market Segment** | Small-Business (50.9% of reviews) | Mid-Market (65.2% of reviews) | Mid-Market (44.9% of reviews) | 
| **Entry Level Price** | Starting at $400.00 | Free With One-Time Purchase | Free 50000 Credits | 

---
## Top Pros & Cons

### Funnel

Pros:
- Ease of Use (5 reviews)
- Integrations (5 reviews)

Cons:
- Learning Curve (3 reviews)
- Expensive (2 reviews)

### Keboola

Pros:
- Ease of Use (35 reviews)
- Features (27 reviews)

Cons:
- Learning Curve (14 reviews)
- Complexity (13 reviews)

### Workato

Pros:
- Ease of Use (240 reviews)
- Easy Integrations (173 reviews)

Cons:
- Complexity (70 reviews)
- Learning Curve (58 reviews)

---
## Ratings Comparison
| Rating | Funnel | Keboola | Workato | 
|---|---|---|---|
  | **Meets Requirements** | 8.8 (142 reviews) | 8.7 (109 reviews) | 9.0 (600 reviews) | 
  | **Ease of Use** | 8.5 (145 reviews) | 8.6 (110 reviews) | 8.9 (610 reviews) | 
  | **Ease of Setup** | 8.8 (104 reviews) | 8.4 (81 reviews) | 8.8 (481 reviews) | 
  | **Ease of Admin** | 8.9 (95 reviews) | 8.1 (56 reviews) | 9.0 (370 reviews) | 
  | **Quality of Support** | 9.1 (139 reviews) | 9.5 (107 reviews) | 9.2 (586 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.1 (94 reviews) | 9.0 (56 reviews) | 9.4 (367 reviews) | 
  | **Product Direction (% positive)** | 8.7 (143 reviews) | 8.9 (104 reviews) | 9.5 (585 reviews) | 

---
## Pricing

### Funnel

#### Entry-Level Pricing

Plan: Starter

Price: Starting at $400.00

Description: Begin your journey to data-driven marketing with our Starter Plan.


Key Features:
- 500 flexpoints included (additional flexpoints can be purchased)
- Connect to our 121 most popular data sources
- Send data to Looker Studio, Google Sheets, Microsoft Excel, or use built-in Funnel dashboards

[Browse all 3 editions](https://www.g2.com/products/funnel/pricing)

#### Free Trial

Yes

### Keboola

#### Entry-Level Pricing

Plan: Free Tier

Price: Free With One-Time Purchase

Description: Our Free Tier gives you 60 free computation minutes each month to explore, build, and prototype in Keboola. If you need more, you can manually or automatically top up your account with additional credits at $0.14 per minute.

This plan is ideal for early exploration, data prototyping, and self-paced learning, giving you a full hands-on experience with Keboola’s core capabilities—risk-free.

Key Features:
- Transformations: SQL, Python, R, dbt, No-code, Data Science
- Scheduling & Triggers: Time-based or event-driven job automation
- Monitoring & Alerts: Jobs list, email & webhook notifications

[Browse all 2 editions](https://www.g2.com/products/keboola/pricing)

#### Free Trial

Yes

### Workato

#### Entry-Level Pricing

Plan: Free

Price: Free 50000 Credits

Description: Best for getting started and building your first AI-powered workflows

Key Features:
- Enterprise MCP & AI agents
- Workflow orchestration
- API management

[Browse all 3 editions](https://www.g2.com/products/workato/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Funnel** | 8.8/10 | 85 |
| **Keboola** | N/A | N/A |
| **Workato** | N/A | N/A |

#### Metrics

| Feature | Funnel | Keboola | Workato | 
|---|---|---|---|
| **Sessions - Digital Analytics** | 9.0 (70 reviews) | Not enough data | Not enough data | 
| **Engagement** | 8.9 (68 reviews) | Not enough data | Not enough data | 
| **Entry and Exit Pages** | 8.4 (46 reviews) | Not enough data | Not enough data | 
| **Standard Event Tracking** | 8.9 (45 reviews) | Not enough data | Not enough data | 
| **Custom Event Tracking** | 8.6 (44 reviews) | Not enough data | Not enough data | 
| **Retention** | 8.5 (56 reviews) | Not enough data | Not enough data | 
| **Return** | 8.8 (56 reviews) | Not enough data | Not enough data | 
| **Conversions** | 9.1 (71 reviews) | Not enough data | Not enough data | 
| **Funnels** | 9.0 (43 reviews) | Not enough data | Not enough data | 

#### Reporting

| Feature | Funnel | Keboola | Workato | 
|---|---|---|---|
| **Real-Time Reporting** | 8.7 (49 reviews) | Not enough data | Not enough data | 
| **Trending** | 8.8 (43 reviews) | Not enough data | Not enough data | 
| **Retroactive Reporting** | 8.7 (62 reviews) | Not enough data | Not enough data | 
| **Segmentation** | 8.7 (52 reviews) | Not enough data | Not enough data | 
| **Mobile Reporting** | 8.2 (40 reviews) | Not enough data | Not enough data | 
| **Unification Across Devices** | 8.1 (55 reviews) | Not enough data | Not enough data | 
| **Custom Reports and Dashboards** | 9.2 (70 reviews) | Not enough data | Not enough data | 

#### Other

| Feature | Funnel | Keboola | Workato | 
|---|---|---|---|
| **User Data** | Feature Not Available | Not enough data | Not enough data | 
| **Site Search Reporting** | Feature Not Available | Not enough data | Not enough data | 
| **Load Time Monitoring** | Feature Not Available | Not enough data | Not enough data | 
| **Campaign Tracking** | 8.9 (73 reviews) | Not enough data | Not enough data | 
| **E-Commerce** | 8.9 (59 reviews) | Not enough data | Not enough data | 
| **Promotional Messages** | Feature Not Available | Not enough data | Not enough data | 
| **Administration Alerts** | Feature Not Available | Not enough data | Not enough data | 

#### Agentic AI - Digital Analytics

| Feature | Funnel | Keboola | Workato | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

#### Administration

| Feature | Funnel | Keboola | Workato | 
|---|---|---|---|
| **API / Integrations** | 8.9 (72 reviews) | Not enough data | Not enough data | 
| **QA Testing** | Feature Not Available | Not enough data | Not enough data | 
| **Performance and Reliability** | 9.1 (75 reviews) | Not enough data | Not enough data | 
| **User, Role, and Access Management** | 8.9 (75 reviews) | Not enough data | Not enough data | 

### Data Management Platform (DMP)

| Product | Score | Reviews |
|---|---|---|
| **Funnel** | N/A | N/A |
| **Keboola** | 7.4/10 | 21 |
| **Workato** | N/A | N/A |

#### Data Integration

| Feature | Funnel | Keboola | Workato | 
|---|---|---|---|
| **1st-Party Data Integration** | Not enough data | 8.3 (20 reviews) | Not enough data | 
| **2nd-Party Data Integration** | Not enough data | 8.2 (20 reviews) | Not enough data | 
| **3rd-Party Data Integration** | Not enough data | 7.9 (20 reviews) | Not enough data | 
| **Offline Data Integration** | Not enough data | 7.4 (18 reviews) | Not enough data | 
| **Mobile Data Integration** | Not enough data | 5.9 (17 reviews) | Not enough data | 
| **Data Export Tools** | Not enough data | 8.2 (19 reviews) | Not enough data | 

#### Agentic AI - Data Management Platform (DMP)

| Feature | Funnel | Keboola | Workato | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

#### Data Analysis & Optimization

| Feature | Funnel | Keboola | Workato | 
|---|---|---|---|
| **Audience Segmentation** | Not enough data | 7.4 (20 reviews) | Not enough data | 
| **Recommendations** | Not enough data | 6.6 (18 reviews) | Not enough data | 
| **Standard Dashboards** | Not enough data | 5.0 (19 reviews) | Not enough data | 
| **Custom Reports** | Not enough data | 5.9 (19 reviews) | Not enough data | 

#### Platform

| Feature | Funnel | Keboola | Workato | 
|---|---|---|---|
| **Data Permissions** | Not enough data | 7.1 (19 reviews) | Not enough data | 
| **User, Role, and Access Management** | Not enough data | 7.6 (20 reviews) | Not enough data | 
| **Performance and Reliability** | Not enough data | 8.6 (20 reviews) | Not enough data | 
| **Enterprise Scalability** | Not enough data | 8.8 (19 reviews) | Not enough data | 
| **Internationalization** | Not enough data | 6.9 (18 reviews) | Not enough data | 

### Data Extraction

| Product | Score | Reviews |
|---|---|---|
| **Funnel** | N/A | N/A |
| **Keboola** | 8.1/10 | 71 |
| **Workato** | N/A | N/A |

#### Functionality

| Feature | Funnel | Keboola | Workato | 
|---|---|---|---|
| **Diverse Extraction Points** | Not enough data | 8.7 (66 reviews) | Not enough data | 
| **Data Structuring** | Not enough data | 8.5 (66 reviews) | Not enough data | 
| **Consolidation** | Not enough data | 8.8 (63 reviews) | Not enough data | 
| **Data Cleaning** | Not enough data | 8.0 (69 reviews) | Not enough data | 
| **Cloud Extraction** | Not enough data | 9.0 (64 reviews) | Not enough data | 
| **Visualization** | Not enough data | 5.2 (53 reviews) | Not enough data | 

#### Diverse Extraction Points

| Feature | Funnel | Keboola | Workato | 
|---|---|---|---|
| **Diverse Extraction Points** | Not enough data | 8.7 (66 reviews) | Not enough data | 

### ETL Tools

| Product | Score | Reviews |
|---|---|---|
| **Funnel** | 8.4/10 | 24 |
| **Keboola** | 8.4/10 | 74 |
| **Workato** | 8.7/10 | 154 |

#### Management

| Feature | Funnel | Keboola | Workato | 
|---|---|---|---|
| **Reporting** | 8.3 (20 reviews) | 7.0 (61 reviews) | 7.8 (116 reviews) | 
| **Auditing** | 7.0 (18 reviews) | 7.1 (54 reviews) | 8.3 (123 reviews) | 

#### Functionality

| Feature | Funnel | Keboola | Workato | 
|---|---|---|---|
| **Extraction** | 8.8 (19 reviews) | 9.1 (72 reviews) | 8.8 (130 reviews) | 
| **Transformation** | 8.5 (20 reviews) | 9.2 (73 reviews) | 8.7 (133 reviews) | 
| **Loading** | 8.8 (20 reviews) | 8.9 (72 reviews) | 8.9 (130 reviews) | 
| **Automation** | 8.8 (20 reviews) | 9.1 (72 reviews) | 9.2 (142 reviews) | 
| **Scalability** | 8.6 (20 reviews) | 8.5 (69 reviews) | 9.0 (131 reviews) | 

### Data Replication

| Product | Score | Reviews |
|---|---|---|
| **Funnel** | N/A | N/A |
| **Keboola** | 7.6/10 | 21 |
| **Workato** | 8.4/10 | 28 |

#### Management

| Feature | Funnel | Keboola | Workato | 
|---|---|---|---|
| **Real-Time Analytics** | Not enough data | 6.8 (15 reviews) | 8.1 (24 reviews) | 
| **Solution Integration** | Not enough data | 7.6 (19 reviews) | 8.8 (24 reviews) | 
| **Infrastructure Compatibility** | Not enough data | 8.4 (19 reviews) | 9.0 (24 reviews) | 
| **Monitoring** | Not enough data | 7.7 (19 reviews) | 8.7 (25 reviews) | 

#### Solution Provision

| Feature | Funnel | Keboola | Workato | 
|---|---|---|---|
| **System Failover** | Not enough data | 7.1 (16 reviews) | 8.3 (25 reviews) | 
| **Pay by Usage** | Not enough data | 8.0 (17 reviews) | 7.5 (25 reviews) | 
| **Service Provision** | Not enough data | Feature Not Available | 8.3 (23 reviews) | 

### API Development

| Product | Score | Reviews |
|---|---|---|
| **Funnel** | N/A | N/A |
| **Keboola** | N/A | N/A |
| **Workato** | 9.3/10 | 40 |

#### Development

| Feature | Funnel | Keboola | Workato | 
|---|---|---|---|
| **API Testing** | Not enough data | Not enough data | 9.4 (31 reviews) | 
| **Data Security** | Not enough data | Not enough data | 9.3 (30 reviews) | 
| **Orchestration** | Not enough data | Not enough data | 9.7 (31 reviews) | 
| **Scalability** | Not enough data | Not enough data | 9.3 (30 reviews) | 

#### Collaboration

| Feature | Funnel | Keboola | Workato | 
|---|---|---|---|
| **Design Management** | Not enough data | Not enough data | 8.9 (29 reviews) | 
| **Access Control** | Not enough data | Not enough data | 8.9 (30 reviews) | 
| **Visibility** | Not enough data | Not enough data | 9.3 (29 reviews) | 

### Data Warehouse

| Product | Score | Reviews |
|---|---|---|
| **Funnel** | N/A | N/A |
| **Keboola** | N/A | N/A |
| **Workato** | N/A | N/A |

#### Data Management

| Feature | Funnel | Keboola | Workato | 
|---|---|---|---|
| **Data Integration** | Not enough data | Not enough data | Not enough data | 
| **Data Compression** | Not enough data | Not enough data | Not enough data | 
| **Data Quality** | Not enough data | Not enough data | Not enough data | 
| **Built-In Data Analytics** | Not enough data | Not enough data | Not enough data | 
| **In-Database Machine Learning** | Not enough data | Not enough data | Not enough data | 
| **Data Lake Analytics** | Not enough data | Not enough data | Not enough data | 

#### Integration

| Feature | Funnel | Keboola | Workato | 
|---|---|---|---|
| **AI/ ML Integration** | Not enough data | Not enough data | Not enough data | 
| **BI Tool Integration** | Not enough data | Not enough data | Not enough data | 
| **Data lake Integration** | Not enough data | Not enough data | Not enough data | 

#### Deployment

| Feature | Funnel | Keboola | Workato | 
|---|---|---|---|
| **On-Premise** | Not enough data | Not enough data | Not enough data | 
| **Cloud** | Not enough data | Not enough data | Not enough data | 

#### Performance 

| Feature | Funnel | Keboola | Workato | 
|---|---|---|---|
| **Scalability** | Not enough data | Not enough data | Not enough data | 

#### Security

| Feature | Funnel | Keboola | Workato | 
|---|---|---|---|
| **Data Governance** | Not enough data | Not enough data | Not enough data | 
| **Data Security** | Not enough data | Not enough data | Not enough data | 

#### Generative AI

| Feature | Funnel | Keboola | Workato | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | Not enough data | 

### iPaaS

| Product | Score | Reviews |
|---|---|---|
| **Funnel** | N/A | N/A |
| **Keboola** | N/A | N/A |
| **Workato** | 8.7/10 | 342 |

#### Development 

| Feature | Funnel | Keboola | Workato | 
|---|---|---|---|
| **Real-Time Integration** | Not enough data | Not enough data | 9.1 (274 reviews) | 
| **API Designer** | Not enough data | Not enough data | 8.4 (175 reviews) ✓ Verified | 
| **Flow Designer** | Not enough data | Not enough data | 9.0 (205 reviews) ✓ Verified | 
| **Pre-Built Connectors** | Not enough data | Not enough data | 8.8 (216 reviews) ✓ Verified | 
| **Custom Connectors** | Not enough data | Not enough data | 8.5 (195 reviews) ✓ Verified | 
| **Reusable connectors** | Not enough data | Not enough data | 9.1 (191 reviews) | 
| **Multi - tenant architecture** | Not enough data | Not enough data | 8.6 (164 reviews) | 

#### Management 

| Feature | Funnel | Keboola | Workato | 
|---|---|---|---|
| **Monitoring & Notification** | Not enough data | Not enough data | 8.7 (194 reviews) ✓ Verified | 
| **Routing And Orchestration** | Not enough data | Not enough data | 8.8 (186 reviews) ✓ Verified | 
| **Data Mapping** | Not enough data | Not enough data | 8.9 (194 reviews) ✓ Verified | 
| **Data Transformation** | Not enough data | Not enough data | 8.7 (190 reviews) ✓ Verified | 
| **API Management** | Not enough data | Not enough data | 8.8 (165 reviews) | 

#### Security

| Feature | Funnel | Keboola | Workato | 
|---|---|---|---|
| **Data Encryption** | Not enough data | Not enough data | 8.8 (170 reviews) ✓ Verified | 
| **Security Standards** | Not enough data | Not enough data | 8.9 (177 reviews) ✓ Verified | 
| **Communication Protocol** | Not enough data | Not enough data | 9.0 (173 reviews) ✓ Verified | 

#### Integration Options

| Feature | Funnel | Keboola | Workato | 
|---|---|---|---|
| **Data Virtualization** | Not enough data | Not enough data | 8.7 (164 reviews) ✓ Verified | 
| **Managed File Transfers** | Not enough data | Not enough data | 8.6 (164 reviews) ✓ Verified | 
| **Big Data Processing** | Not enough data | Not enough data | 8.1 (158 reviews) ✓ Verified | 
| **EDI** | Not enough data | Not enough data | 7.9 (143 reviews) ✓ Verified | 

#### Deployment 

| Feature | Funnel | Keboola | Workato | 
|---|---|---|---|
| **Hybrid** | Not enough data | Feature Not Available | 8.7 (159 reviews) | 
| **Cloud to Cloud** | Not enough data | Not enough data | 9.0 (169 reviews) | 

### Conversational Support

| Product | Score | Reviews |
|---|---|---|
| **Funnel** | N/A | N/A |
| **Keboola** | N/A | N/A |
| **Workato** | N/A | N/A |

#### Conversational Platform

| Feature | Funnel | Keboola | Workato | 
|---|---|---|---|
| **Personalization** | Not enough data | Not enough data | Not enough data | 
| **Omnichannel** | Not enough data | Not enough data | Not enough data | 
| **Contextual Engagement** | Not enough data | Not enough data | Not enough data | 
| **Proactive Engagement** | Not enough data | Not enough data | Not enough data | 

#### Support Automation

| Feature | Funnel | Keboola | Workato | 
|---|---|---|---|
| **Intelligent Routing** | Not enough data | Not enough data | Not enough data | 
| **Seamless Escalation** | Not enough data | Not enough data | Not enough data | 
| **Transcripts** | Not enough data | Not enough data | Not enough data | 
| **Self-Serve Support** | Not enough data | Not enough data | Not enough data | 

#### Generative AI

| Feature | Funnel | Keboola | Workato | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | Not enough data | 

### DataOps Platforms

| Product | Score | Reviews |
|---|---|---|
| **Funnel** | N/A | N/A |
| **Keboola** | 7.3/10 | 16 |
| **Workato** | N/A | N/A |

#### Data Management

| Feature | Funnel | Keboola | Workato | 
|---|---|---|---|
| **Data Integration** | Not enough data | 9.0 (16 reviews) | Not enough data | 
| **Metadata** | Not enough data | 7.6 (16 reviews) | Not enough data | 
| **Self-service** | Not enough data | 9.2 (16 reviews) | Not enough data | 
| **Automated workflows** | Not enough data | 8.6 (16 reviews) | Not enough data | 

#### Agentic AI - DataOps Platforms

| Feature | Funnel | Keboola | Workato | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

#### Analytics

| Feature | Funnel | Keboola | Workato | 
|---|---|---|---|
| **Analytics capabilities** | Not enough data | 7.5 (14 reviews) | Not enough data | 
| **Dasboard visualizations** | Not enough data | 5.4 (14 reviews) | Not enough data | 

#### Monitoring and Management

| Feature | Funnel | Keboola | Workato | 
|---|---|---|---|
| **Data Observability** | Not enough data | 8.4 (16 reviews) | Not enough data | 
| **Testing capabilities** | Not enough data | 7.7 (15 reviews) | Not enough data | 

#### Cloud Deployment

| Feature | Funnel | Keboola | Workato | 
|---|---|---|---|
| **Hybrid cloud support** | Not enough data | 7.8 (12 reviews) | Not enough data | 
| **Cloud migration capabilities** | Not enough data | 8.2 (13 reviews) | Not enough data | 

#### Generative AI

| Feature | Funnel | Keboola | Workato | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | 3.5 (9 reviews) | Not enough data | 
| **AI Text Summarization** | Not enough data | 4.4 (9 reviews) | Not enough data | 

### Embedded Integration Platforms

| Product | Score | Reviews |
|---|---|---|
| **Funnel** | N/A | N/A |
| **Keboola** | N/A | N/A |
| **Workato** | 9.0/10 | 124 |

#### Data

| Feature | Funnel | Keboola | Workato | 
|---|---|---|---|
| **Scalability** | Not enough data | Not enough data | 9.2 (106 reviews) | 

#### Development

| Feature | Funnel | Keboola | Workato | 
|---|---|---|---|
| **Low-Code** | Not enough data | Not enough data | 9.1 (113 reviews) | 
| **Customization** | Not enough data | Not enough data | 8.9 (108 reviews) | 

#### Security

| Feature | Funnel | Keboola | Workato | 
|---|---|---|---|
| **Authentication** | Not enough data | Not enough data | 9.1 (107 reviews) | 
| **Compliance** | Not enough data | Not enough data | 8.9 (104 reviews) | 

#### Management

| Feature | Funnel | Keboola | Workato | 
|---|---|---|---|
| **Third-Party Apps** | Not enough data | Not enough data | 8.9 (103 reviews) | 
| **White Labelled** | Not enough data | Not enough data | 8.6 (94 reviews) | 
| **Workflow** | Not enough data | Not enough data | 9.2 (103 reviews) | 
| **Self-Service** | Not enough data | Not enough data | 9.1 (89 reviews) | 
| **Monitoring** | Not enough data | Not enough data | 8.8 (92 reviews) | 
| **Notification** | Not enough data | Not enough data | 8.9 (92 reviews) | 

#### Application Integration

| Feature | Funnel | Keboola | Workato | 
|---|---|---|---|
| **Third Party** | Not enough data | Not enough data | 9.0 (88 reviews) | 
| **Scalability** | Not enough data | Not enough data | 9.2 (91 reviews) | 
| **Workflow Automation** | Not enough data | Not enough data | 9.5 (91 reviews) | 
| **Connectivity** | Not enough data | Not enough data | 9.2 (90 reviews) | 

### Reverse ETL

| Product | Score | Reviews |
|---|---|---|
| **Funnel** | N/A | N/A |
| **Keboola** | N/A | N/A |
| **Workato** | 9.0/10 | 14 |

#### Data Management 

| Feature | Funnel | Keboola | Workato | 
|---|---|---|---|
| **Data Modeling** | Not enough data | Not enough data | 9.2 (11 reviews) | 
| **Auditing** | Not enough data | Not enough data | 8.6 (11 reviews) | 
| **Observability** | Not enough data | Not enough data | 9.1 (11 reviews) | 
| **Data mapping** | Not enough data | Not enough data | 9.2 (11 reviews) | 
| **Reporting** | Not enough data | Not enough data | 8.0 (10 reviews) | 

#### Functionality

| Feature | Funnel | Keboola | Workato | 
|---|---|---|---|
| **Debugging** | Not enough data | Not enough data | 9.0 (10 reviews) | 
| **Workflow Automations** | Not enough data | Not enough data | 9.9 (12 reviews) | 
| **Notifications** | Not enough data | Not enough data | 9.7 (12 reviews) | 
| **API Integrations** | Not enough data | Not enough data | 9.5 (11 reviews) | 
| **Programmed trigger of data sync** | Not enough data | Not enough data | 9.2 (11 reviews) | 
| **Incremental data sync** | Not enough data | Not enough data | 9.2 (10 reviews) | 
| **Data audit** | Not enough data | Not enough data | 8.7 (10 reviews) | 

#### Security

| Feature | Funnel | Keboola | Workato | 
|---|---|---|---|
| **Security Compliance** | Not enough data | Not enough data | 9.0 (10 reviews) | 
| **Data Encryption** | Not enough data | Not enough data | 9.2 (10 reviews) | 

#### Generative AI

| Feature | Funnel | Keboola | Workato | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 8.0 (10 reviews) | 

### API Generation

| Product | Score | Reviews |
|---|---|---|
| **Funnel** | N/A | N/A |
| **Keboola** | N/A | N/A |
| **Workato** | 9.0/10 | 14 |

#### Functionality

| Feature | Funnel | Keboola | Workato | 
|---|---|---|---|
| **Code extensibility** | Not enough data | Not enough data | 8.6 (12 reviews) | 
| **API variety** | Not enough data | Not enough data | 9.2 (12 reviews) | 
| **Documentation** | Not enough data | Not enough data | 9.0 (12 reviews) | 

#### Governance

| Feature | Funnel | Keboola | Workato | 
|---|---|---|---|
| **Management** | Not enough data | Not enough data | 8.9 (12 reviews) | 
| **Role based access control** | Not enough data | Not enough data | 9.0 (12 reviews) | 
| **Security** | Not enough data | Not enough data | 9.0 (12 reviews) | 

### Generative AI Infrastructure

| Product | Score | Reviews |
|---|---|---|
| **Funnel** | N/A | N/A |
| **Keboola** | N/A | N/A |
| **Workato** | 10.0/10 | 8 |

#### Scalability and Performance - Generative AI Infrastructure

| Feature | Funnel | Keboola | Workato | 
|---|---|---|---|
| **AI High Availability** | Not enough data | Not enough data | Not enough data | 
| **AI Model Training Scalability** | Not enough data | Not enough data | Not enough data | 
| **AI Inference Speed** | Not enough data | Not enough data | Not enough data | 

#### Cost and Efficiency - Generative AI Infrastructure

| Feature | Funnel | Keboola | Workato | 
|---|---|---|---|
| **AI Cost per API Call** | Not enough data | Not enough data | Not enough data | 
| **AI Resource Allocation Flexibility** | Not enough data | Not enough data | Not enough data | 
| **AI Energy Efficiency** | Not enough data | Not enough data | Not enough data | 

#### Integration and Extensibility - Generative AI Infrastructure

| Feature | Funnel | Keboola | Workato | 
|---|---|---|---|
| **AI Multi-cloud Support** | Not enough data | Not enough data | Not enough data | 
| **AI Data Pipeline Integration** | Not enough data | Not enough data | Not enough data | 
| **AI API Support and Flexibility** | Not enough data | Not enough data | Not enough data | 

#### Security and Compliance - Generative AI Infrastructure

| Feature | Funnel | Keboola | Workato | 
|---|---|---|---|
| **AI GDPR and Regulatory Compliance** | Not enough data | Not enough data | Not enough data | 
| **AI Role-based Access Control** | Not enough data | Not enough data | Not enough data | 
| **AI Data Encryption** | Not enough data | Not enough data | Not enough data | 

#### Usability and Support - Generative AI Infrastructure

| Feature | Funnel | Keboola | Workato | 
|---|---|---|---|
| **AI Documentation Quality** | Not enough data | Not enough data | 10.0 (5 reviews) | 
| **AI Community Activity** | Not enough data | Not enough data | Not enough data | 

### Process Orchestration

| Product | Score | Reviews |
|---|---|---|
| **Funnel** | N/A | N/A |
| **Keboola** | N/A | N/A |
| **Workato** | 8.9/10 | 72 |

#### Functionality - Process Orchestration

| Feature | Funnel | Keboola | Workato | 
|---|---|---|---|
| **Peak Demand Handling** | Not enough data | Not enough data | 8.4 (53 reviews) | 
| **Process Customization** | Not enough data | Not enough data | 8.9 (55 reviews) | 
| **Process Automation** | Not enough data | Not enough data | 9.3 (64 reviews) | 
| **Workflow Management** | Not enough data | Not enough data | 9.4 (59 reviews) | 
| **High-Stakes Process Automation** | Not enough data | Not enough data | 9.0 (51 reviews) | 

#### Integration & Adaptability - Process Orchestration

| Feature | Funnel | Keboola | Workato | 
|---|---|---|---|
| **Third-Party Software Integration** | Not enough data | Not enough data | 9.3 (55 reviews) | 
| **Endpoint Integration** | Not enough data | Not enough data | 9.2 (54 reviews) | 
| **Intuitive Process Design** | Not enough data | Not enough data | 8.9 (58 reviews) | 
| **Real-Time Process Monitoring** | Not enough data | Not enough data | 8.8 (56 reviews) | 
| **Business Process Adaptation** | Not enough data | Not enough data | 8.7 (53 reviews) | 
| **Customer-Facing Process Management** | Not enough data | Not enough data | 8.7 (51 reviews) | 
| **Multi-Endpoint Execution** | Not enough data | Not enough data | 8.9 (51 reviews) | 
| **Regulatory Compliance Management** | Not enough data | Not enough data | 8.9 (51 reviews) | 

### AI Agent Builders

| Product | Score | Reviews |
|---|---|---|
| **Funnel** | N/A | N/A |
| **Keboola** | N/A | N/A |
| **Workato** | 9.0/10 | 17 |

#### Customization - AI Agent Builders

| Feature | Funnel | Keboola | Workato | 
|---|---|---|---|
| **Natural Language Configuration** | Not enough data | Not enough data | 8.9 (12 reviews) | 
| **Tone Customization** | Not enough data | Not enough data | 8.9 (12 reviews) | 
| **Security Guardrails** | Not enough data | Not enough data | 9.2 (10 reviews) | 

#### Functionality - AI Agent Builders

| Feature | Funnel | Keboola | Workato | 
|---|---|---|---|
| **Omni-channel Support** | Not enough data | Not enough data | 8.9 (11 reviews) | 
| **Agent Branding** | Not enough data | Not enough data | 8.8 (11 reviews) | 
| **Proactive Response Capabilities** | Not enough data | Not enough data | 8.9 (11 reviews) | 
| **Seamless Human Escalation** | Not enough data | Not enough data | 8.6 (12 reviews) | 

#### Data and Analytics - AI Agent Builders

| Feature | Funnel | Keboola | Workato | 
|---|---|---|---|
| **Analytics & Reporting** | Not enough data | Not enough data | 9.3 (9 reviews) | 
| **Contextual Awareness** | Not enough data | Not enough data | 9.4 (9 reviews) | 
| **Data Privacy Compliance** | Not enough data | Not enough data | 8.9 (9 reviews) | 

#### Integration - AI Agent Builders

| Feature | Funnel | Keboola | Workato | 
|---|---|---|---|
| **Workflow Automation** | Not enough data | Not enough data | 9.0 (12 reviews) | 
| **API Usage** | Not enough data | Not enough data | 9.3 (9 reviews) | 
| **Platform Interoperability** | Not enough data | Not enough data | 9.3 (10 reviews) | 
| **CRM Data Integration** | Not enough data | Not enough data | 9.3 (12 reviews) | 

### AI Orchestration

| Product | Score | Reviews |
|---|---|---|
| **Funnel** | N/A | N/A |
| **Keboola** | N/A | N/A |
| **Workato** | N/A | N/A |

#### Workflow Design & Integration - AI Orchestration

| Feature | Funnel | Keboola | Workato | 
|---|---|---|---|
| **Dependency Management** | Not enough data | Not enough data | Not enough data | 
| **Workflow Coordination** | Not enough data | Not enough data | Not enough data | 
| **Multi-Provider API Connectivity** | Not enough data | Not enough data | Not enough data | 
| **Multi-Step Workflow Creation** | Not enough data | Not enough data | Not enough data | 
| **Enterprise System Integration** | Not enough data | Not enough data | Not enough data | 
| **Real-Time Data Pipelines** | Not enough data | Not enough data | Not enough data | 

#### Performance Optimization & Analytics - AI Orchestration

| Feature | Funnel | Keboola | Workato | 
|---|---|---|---|
| **Workflow Performance Dashboards** | Not enough data | Not enough data | Not enough data | 
| **Workflow Reporting** | Not enough data | Not enough data | Not enough data | 
| **Resource Utilization Monitoring** | Not enough data | Not enough data | Not enough data | 
| **Computational Resource Management** | Not enough data | Not enough data | Not enough data | 
| **Dynamic Scaling** | Not enough data | Not enough data | Not enough data | 
| **Component Monitoring** | Not enough data | Not enough data | Not enough data | 

#### Governance & Compliance Controls - AI Orchestration

| Feature | Funnel | Keboola | Workato | 
|---|---|---|---|
| **Regulatory Compliance** | Not enough data | Not enough data | Not enough data | 
| **Governance Policy Enforcement** | Not enough data | Not enough data | Not enough data | 
| **Role-Based Access Control** | Not enough data | Not enough data | Not enough data | 
| **Audit Trail Management** | Not enough data | Not enough data | Not enough data | 
| **Security Protocols** | Not enough data | Not enough data | Not enough data | 

### Productivity Bots

| Product | Score | Reviews |
|---|---|---|
| **Funnel** | N/A | N/A |
| **Keboola** | N/A | N/A |
| **Workato** | 9.0/10 | 10 |

#### Agentic AI - Productivity Bots

| Feature | Funnel | Keboola | Workato | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 9.4 (8 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 9.2 (6 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 8.3 (6 reviews) | 
| **Decision Making** | Not enough data | Not enough data | 8.9 (6 reviews) | 

### Backup

| Product | Score | Reviews |
|---|---|---|
| **Funnel** | N/A | N/A |
| **Keboola** | N/A | N/A |
| **Workato** | N/A | N/A |

#### Management

| Feature | Funnel | Keboola | Workato | 
|---|---|---|---|
| **Disaster Recovery** | Not enough data | Not enough data | Not enough data | 
| **Remote Backup** | Not enough data | Not enough data | Not enough data | 
| **Storage Formats** | Not enough data | Not enough data | Not enough data | 
| **Scheduled Backups** | Not enough data | Not enough data | Not enough data | 
| **On-Demand Restoration** | Not enough data | Not enough data | Not enough data | 

#### Reporting

| Feature | Funnel | Keboola | Workato | 
|---|---|---|---|
| **Activity Monitoring** | Not enough data | Not enough data | Not enough data | 
| **Documentation** | Not enough data | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | Not enough data | 

#### Security

| Feature | Funnel | Keboola | Workato | 
|---|---|---|---|
| **Data Encryption** | Not enough data | Not enough data | Not enough data | 
| **Security and Compliance** | Not enough data | Not enough data | Not enough data | 
| **Deduplication ** | Not enough data | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Funnel** | 8.0/10 | 99 |
| **Keboola** | N/A | N/A |
| **Workato** | N/A | N/A |

#### Marketing Operations

| Feature | Funnel | Keboola | Workato | 
|---|---|---|---|
| **ROI Tracking** | 8.3 (76 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Data Collection** | 9.0 (87 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Customer Insights** | 7.7 (43 reviews) | Not enough data | Not enough data | 
| **Multi-User Access** | 8.4 (75 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Spend Management** | 8.1 (47 reviews) ✓ Verified | Not enough data | Not enough data | 
| **White Label** | Feature Not Available | Not enough data | Not enough data | 

#### Campaign Activity

| Feature | Funnel | Keboola | Workato | 
|---|---|---|---|
| **Campaign Insights** | 8.5 (81 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Reports and Dashboards** | 8.7 (84 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Campaign Stickiness** | 8.2 (68 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Multichannel Tracking** | 8.9 (84 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Brand Optimization** | 7.8 (41 reviews) | Not enough data | Not enough data | 
| **Predictive Analytics** | 7.6 (41 reviews) ✓ Verified | Not enough data | Not enough data | 

#### Agentic AI - Marketing Analytics

| Feature | Funnel | Keboola | Workato | 
|---|---|---|---|
| **Autonomous Task Execution** | 7.5 (6 reviews) | Not enough data | Not enough data | 
| **Cross-system Integration** | 6.9 (6 reviews) | Not enough data | Not enough data | 
| **Proactive Assistance** | 6.9 (7 reviews) | Not enough data | Not enough data | 

### API Management

| Product | Score | Reviews |
|---|---|---|
| **Funnel** | N/A | N/A |
| **Keboola** | N/A | N/A |
| **Workato** | 8.8/10 | 215 |

#### API Construction

| Feature | Funnel | Keboola | Workato | 
|---|---|---|---|
| **API Testing** | Not enough data | Not enough data | 8.8 (182 reviews) | 
| **Data Security** | Not enough data | Not enough data | 8.9 (177 reviews) | 
| **Orchestration** | Not enough data | Not enough data | 8.9 (176 reviews) | 
| **Scalability** | Not enough data | Not enough data | 9.0 (186 reviews) | 

#### API Management

| Feature | Funnel | Keboola | Workato | 
|---|---|---|---|
| **Traffic Control** | Not enough data | Not enough data | 8.7 (164 reviews) | 
| **Logs/Documentation** | Not enough data | Not enough data | 8.4 (183 reviews) | 
| **API Monitoring** | Not enough data | Not enough data | 8.7 (183 reviews) | 
| **Monetization** | Not enough data | Not enough data | Feature Not Available | 
| **Gateway** | Not enough data | Not enough data | 8.5 (163 reviews) | 

#### Data Integration

| Feature | Funnel | Keboola | Workato | 
|---|---|---|---|
| **App Integration** | Not enough data | Not enough data | 9.3 (198 reviews) | 
| **Data Transformation** | Not enough data | Not enough data | 8.8 (186 reviews) | 
| **Plugins** | Not enough data | Not enough data | 8.5 (166 reviews) | 

### Big Data Analytics

| Product | Score | Reviews |
|---|---|---|
| **Funnel** | N/A | N/A |
| **Keboola** | N/A | N/A |
| **Workato** | N/A | N/A |

#### Data Transformation

| Feature | Funnel | Keboola | Workato | 
|---|---|---|---|
| **Real-Time Analytics** | Not enough data | Not enough data | Not enough data | 
| **Data Querying** | Not enough data | Not enough data | Not enough data | 

#### Connectivity

| Feature | Funnel | Keboola | Workato | 
|---|---|---|---|
| **Hadoop Integration** | Not enough data | Not enough data | Not enough data | 
| **Spark Integration** | Not enough data | Not enough data | Not enough data | 
| **Multi-Source Analysis** | Not enough data | Not enough data | Not enough data | 
| **Data Lake** | Not enough data | Not enough data | Not enough data | 

#### Operations

| Feature | Funnel | Keboola | Workato | 
|---|---|---|---|
| **Data Visualization** | Not enough data | Not enough data | Not enough data | 
| **Data Workflow** | Not enough data | Not enough data | Not enough data | 
| **Governed Discovery** | Not enough data | Not enough data | Not enough data | 
| **Embedded Analytics** | Not enough data | Not enough data | Not enough data | 
| **Notebooks** | Not enough data | Not enough data | Not enough data | 

### Big Data

| Product | Score | Reviews |
|---|---|---|
| **Funnel** | N/A | N/A |
| **Keboola** | N/A | N/A |
| **Workato** | N/A | N/A |

#### Building Reports

| Feature | Funnel | Keboola | Workato | 
|---|---|---|---|
| **Data Transformation** | Not enough data | Not enough data | Not enough data | 
| **Data Modeling** | Not enough data | Not enough data | Not enough data | 
| **WYSIWYG Report Design** | Not enough data | Not enough data | Not enough data | 
| **Integration APIs** | Not enough data | Not enough data | Not enough data | 

#### Platform

| Feature | Funnel | Keboola | Workato | 
|---|---|---|---|
| **Mobile User Support** | Not enough data | Not enough data | Not enough data | 
| **Customization ** | Not enough data | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | Not enough data | 
| **Sandbox / Test Environments** | Not enough data | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | Not enough data | 
| **Breadth of Partner Applications** | Not enough data | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [ETL Tools](https://www.g2.com/categories/etl-tools)

**Unique to Funnel (2):** [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)

**Unique to Keboola (8):** [DataOps Platforms](https://www.g2.com/categories/dataops-platforms), [Data Replication Software](https://www.g2.com/categories/data-replication), [Data Extraction Tools](https://www.g2.com/categories/data-extraction-tools), [Big Data Integration Platforms](https://www.g2.com/categories/big-data-integration-platforms), [iPaaS Software](https://www.g2.com/categories/ipaas), [Data Management Platforms (DMP)](https://www.g2.com/categories/data-management-platform-dmp), [Big Data Analytics Software](https://www.g2.com/categories/big-data-analytics), [Data Warehouse Solutions](https://www.g2.com/categories/data-warehouse)

**Unique to Workato (14):** [API Development Tools](https://www.g2.com/categories/api-development), [Embedded Integration Platforms](https://www.g2.com/categories/embedded-integration-platforms), [Reverse ETL Software](https://www.g2.com/categories/reverse-etl), [Data Replication Software](https://www.g2.com/categories/data-replication), [API Management Tools](https://www.g2.com/categories/api-management), [ AI Agent Builders Software](https://www.g2.com/categories/ai-agent-builders), [API Generation Software](https://www.g2.com/categories/api-generation), [Big Data Integration Platforms](https://www.g2.com/categories/big-data-integration-platforms), [iPaaS Software](https://www.g2.com/categories/ipaas), [Process Orchestration Software](https://www.g2.com/categories/process-orchestration), [Conversational Support Software](https://www.g2.com/categories/conversational-support), [Generative AI Infrastructure Software](https://www.g2.com/categories/generative-ai-infrastructure), [Productivity Bots Software](https://www.g2.com/categories/productivity-bots), [AI Orchestration Software](https://www.g2.com/categories/ai-orchestration)


---
## Reviewer Demographics

### By Company Size

| Segment | Funnel | Keboola | Workato | 
|---|---|---|---|
| **Small-Business** | 50.9% | 20.5% | 20.0% | 
| **Mid-Market** | 43.5% | 65.2% | 44.9% | 
| **Enterprise** | 5.6% | 14.4% | 35.1% | 

### By Industry

#### Funnel

- **Marketing and Advertising:** 42.6%
- **Retail:** 6.2%
- **Information Technology and Services:** 6.2%
- **Internet:** 4.3%
- **Consumer Goods:** 3.1%
- **Apparel & Fashion:** 2.5%
- **Financial Services:** 1.9%
- **Real Estate:** 1.9%
- **Food & Beverages:** 1.9%
- **Pharmaceuticals:** 1.9%
- **Other:** 27.8%

#### Keboola

- **Information Technology and Services:** 12.9%
- **Marketing and Advertising:** 12.1%
- **Retail:** 7.6%
- **Media Production:** 7.6%
- **Computer Software:** 6.1%
- **Internet:** 6.1%
- **Financial Services:** 6.1%
- **Hospitality:** 3.8%
- **Food & Beverages:** 3.8%
- **Automotive:** 3.0%
- **Other:** 31.1%

#### Workato

- **Computer Software:** 22.9%
- **Information Technology and Services:** 20.0%
- **Financial Services:** 5.4%
- **Retail:** 3.7%
- **Construction:** 2.9%
- **Marketing and Advertising:** 2.6%
- **Accounting:** 2.5%
- **Logistics and Supply Chain:** 2.1%
- **Consulting:** 1.9%
- **Hospital & Health Care:** 1.6%
- **Other:** 34.4%

---
## Alternatives

### Alternatives to Funnel

- [Supermetrics](https://www.g2.com/products/supermetrics/reviews) — 4.4/5 stars (823 reviews)
- [Adverity](https://www.g2.com/products/adverity/reviews) — 4.4/5 stars (268 reviews)
- [Improvado](https://www.g2.com/products/improvado-improvado/reviews) — 4.4/5 stars (80 reviews)
- [TapClicks](https://www.g2.com/products/tapclicks/reviews) — 4.3/5 stars (336 reviews)
- [Looker](https://www.g2.com/products/looker/reviews) — 4.4/5 stars (1643 reviews)
- [NinjaCat](https://www.g2.com/products/ninjacat/reviews) — 4.2/5 stars (316 reviews)
- [Fivetran](https://www.g2.com/products/fivetran/reviews) — 4.3/5 stars (795 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14766 reviews)
- [Windsor.ai](https://www.g2.com/products/windsor-ai/reviews) — 4.5/5 stars (86 reviews)
- [Dataslayer.ai](https://www.g2.com/products/dataslayer-ai/reviews) — 4.8/5 stars (307 reviews)

### Alternatives to Keboola

- [Fivetran](https://www.g2.com/products/fivetran/reviews) — 4.3/5 stars (795 reviews)
- [Databricks](https://www.g2.com/products/databricks/reviews) — 4.6/5 stars (797 reviews)
- [Google Cloud BigQuery](https://www.g2.com/products/google-cloud-bigquery/reviews) — 4.5/5 stars (1227 reviews)
- [Snowflake](https://www.g2.com/products/snowflake/reviews) — 4.5/5 stars (756 reviews)
- [Zapier](https://www.g2.com/products/zapier/reviews) — 4.5/5 stars (2074 reviews)
- [SnapLogic Intelligent Integration Platform (IIP)](https://www.g2.com/products/snaplogic-intelligent-integration-platform-iip/reviews) — 4.4/5 stars (398 reviews)
- [Apify](https://www.g2.com/products/apify/reviews) — 4.7/5 stars (485 reviews)
- [Boost.space](https://www.g2.com/products/boost-space/reviews) — 4.6/5 stars (350 reviews)
- [MuleSoft Anypoint Platform](https://www.g2.com/products/mulesoft-anypoint-platform/reviews) — 4.5/5 stars (754 reviews)
- [Alteryx](https://www.g2.com/products/alteryx/reviews) — 4.6/5 stars (814 reviews)

### Alternatives to Workato

- [MuleSoft Anypoint Platform](https://www.g2.com/products/mulesoft-anypoint-platform/reviews) — 4.5/5 stars (754 reviews)
- [SnapLogic Intelligent Integration Platform (IIP)](https://www.g2.com/products/snaplogic-intelligent-integration-platform-iip/reviews) — 4.4/5 stars (398 reviews)
- [Zapier](https://www.g2.com/products/zapier/reviews) — 4.5/5 stars (2074 reviews)
- [Boomi](https://www.g2.com/products/boomi/reviews) — 4.4/5 stars (506 reviews)
- [Tray.ai](https://www.g2.com/products/tray-ai/reviews) — 4.5/5 stars (158 reviews)
- [Celigo](https://www.g2.com/products/celigo/reviews) — 4.6/5 stars (1051 reviews)
- [Postman](https://www.g2.com/products/postman/reviews) — 4.6/5 stars (1778 reviews)
- [Skyvia](https://www.g2.com/products/skyvia/reviews) — 4.8/5 stars (321 reviews)
- [Fivetran](https://www.g2.com/products/fivetran/reviews) — 4.3/5 stars (795 reviews)
- [Integrately](https://www.g2.com/products/integrately/reviews) — 4.7/5 stars (705 reviews)

---
## Top Discussions

### Funnel

- Title: [What do you like most about Funnel for data collection, and what improvements could be made?](https://www.g2.com/discussions/what-do-you-like-most-about-funnel-for-data-collection-and-what-improvements-could-be-made) — 1 comment, 1 upvote
  > **Top comment:** "I'm currently utilizing the free version of Funnel.io for visualizing Meta Ads within Looker Studio, and I'm satisfied with it. I don't require any further..."
- Title: [What is a funnel builder?](https://www.g2.com/discussions/what-is-a-funnel-builder) — 1 comment
  > **Top comment:** "Haven't heard of it"
- Title: [Can I see data retroactively in Funnel?](https://www.g2.com/discussions/3680-retroactive-data) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Yes. Because Funnel pulls down data from your advertising platforms and Google Analytics account we can report as far back as you have data in these..."
- Title: [Which advertising platforms does Funnel support?](https://www.g2.com/discussions/3676-advertising-platforms) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Funnel supports Google Analytics. We pull down data from your Google Analytics account and match it up with you advertising data so you can measure your..."

### Keboola

- Title: [Are you planning to include those extractors: Pinterest, TikTok, Spinoco? All of the would be beneficial for our use.](https://www.g2.com/discussions/are-you-planning-to-include-those-extractors-pinterest-tiktok-spinoco-all-of-the-would-be-beneficial-for-our-use) — 2 comments, 1 upvote
  > **Top comment:** "TikTok"

### Workato

- Title: [What is a Workato recipe?](https://www.g2.com/discussions/what-is-a-workato-recipe) — 3 comments
  > **Top comment:** "It's their word for a workflow. Basically a set of actions following a trigger. "
- Title: [Other knowledge base I can refer to if I want to start understanding complex workflows?](https://www.g2.com/discussions/31515-other-knowledge-base-i-can-refer-to-if-i-want-to-start-understanding-complex-workflows) — 2 comments, 1 upvote
  > **Top comment:** "I would look at their Community Recipes library - thousands of recipe examples of different levels of complexity."
- Title: [Do you integrate with Slack?](https://www.g2.com/discussions/slack-integrations) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Absolutely! Workbot is a chatbot we built for Slack to enhance your team's productivity and collaboration. Use Workbot across multiple teams in your company..."
- Title: [What are transactions?](https://www.g2.com/discussions/workato-recipe-transactions) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "One transaction is consumed for every successful run of a job. A job can involve a single record or multiple records depending on how the user sets up the..."
- Title: [What is your uptime?](https://www.g2.com/discussions/6885-workato-s-uptime) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "With Workato, you need not worry about uptime or latency issues. We have an average of 99.95%. Visit our status page (http://status.workato.com) for the..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/funnel-vs-keboola-vs-workato)