# Funnel, Keboola vs Supermetrics Comparison

| | Funnel | Keboola | Supermetrics | 
|---|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.6 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 165 | 137 | 823 | 
| **Largest Market Segment** | Small-Business (50.9% of reviews) | Mid-Market (65.2% of reviews) | Small-Business (55.5% of reviews) | 
| **Entry Level Price** | Starting at $400.00 | Free With One-Time Purchase | Starting at €29.00 1 user Per Month | 

---
## Top Pros & Cons

### Funnel

Pros:
- Ease of Use (5 reviews)
- Integrations (5 reviews)

Cons:
- Learning Curve (3 reviews)
- Expensive (2 reviews)

### Keboola

Pros:
- Ease of Use (35 reviews)
- Features (27 reviews)

Cons:
- Learning Curve (14 reviews)
- Complexity (13 reviews)

### Supermetrics

Pros:
- Ease of Use (24 reviews)
- Integrations (23 reviews)

Cons:
- Expensive (13 reviews)
- Missing Features (9 reviews)

---
## Ratings Comparison
| Rating | Funnel | Keboola | Supermetrics | 
|---|---|---|---|
  | **Meets Requirements** | 8.8 (142 reviews) | 8.7 (109 reviews) | 8.5 (625 reviews) | 
  | **Ease of Use** | 8.5 (145 reviews) | 8.6 (110 reviews) | 8.2 (633 reviews) | 
  | **Ease of Setup** | 8.8 (104 reviews) | 8.4 (81 reviews) | 8.1 (420 reviews) | 
  | **Ease of Admin** | 8.9 (95 reviews) | 8.1 (56 reviews) | 8.0 (380 reviews) | 
  | **Quality of Support** | 9.1 (139 reviews) | 9.5 (107 reviews) | 7.8 (566 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.1 (94 reviews) | 9.0 (56 reviews) | 8.2 (375 reviews) | 
  | **Product Direction (% positive)** | 8.7 (143 reviews) | 8.9 (104 reviews) | 7.9 (582 reviews) | 

---
## Pricing

### Funnel

#### Entry-Level Pricing

Plan: Starter

Price: Starting at $400.00

Description: Begin your journey to data-driven marketing with our Starter Plan.


Key Features:
- 500 flexpoints included (additional flexpoints can be purchased)
- Connect to our 121 most popular data sources
- Send data to Looker Studio, Google Sheets, Microsoft Excel, or use built-in Funnel dashboards

[Browse all 3 editions](https://www.g2.com/products/funnel/pricing)

#### Free Trial

Yes

### Keboola

#### Entry-Level Pricing

Plan: Free Tier

Price: Free With One-Time Purchase

Description: Our Free Tier gives you 60 free computation minutes each month to explore, build, and prototype in Keboola. If you need more, you can manually or automatically top up your account with additional credits at $0.14 per minute.

This plan is ideal for early exploration, data prototyping, and self-paced learning, giving you a full hands-on experience with Keboola’s core capabilities—risk-free.

Key Features:
- Transformations: SQL, Python, R, dbt, No-code, Data Science
- Scheduling & Triggers: Time-based or event-driven job automation
- Monitoring & Alerts: Jobs list, email & webhook notifications

[Browse all 2 editions](https://www.g2.com/products/keboola/pricing)

#### Free Trial

Yes

### Supermetrics

#### Entry-Level Pricing

Plan: Supermetrics for Looker Studio

Price: Starting at €29.00 1 user Per Month

Description: Create interactive cross-channel reports in Google Looker Studio (formerly Data Studio) by bringing in data from Facebook, HubSpot, Instagram, and more.

Key Features:
- Starting at 1 user
- Starting at 4 data sources
- Flexibly add data sources as you go

[Browse all 4 editions](https://www.g2.com/products/supermetrics/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Funnel** | 8.8/10 | 85 |
| **Keboola** | N/A | N/A |
| **Supermetrics** | 7.9/10 | 379 |

#### Metrics

| Feature | Funnel | Keboola | Supermetrics | 
|---|---|---|---|
| **Sessions - Digital Analytics** | 9.0 (70 reviews) | Not enough data | 8.6 (312 reviews) | 
| **Engagement** | 8.9 (68 reviews) | Not enough data | 8.3 (292 reviews) | 
| **Entry and Exit Pages** | 8.4 (46 reviews) | Not enough data | 8.1 (262 reviews) | 
| **Standard Event Tracking** | 8.9 (45 reviews) | Not enough data | 8.4 (291 reviews) | 
| **Custom Event Tracking** | 8.6 (44 reviews) | Not enough data | 8.0 (280 reviews) | 
| **Retention** | 8.5 (56 reviews) | Not enough data | 7.9 (250 reviews) | 
| **Return** | 8.8 (56 reviews) | Not enough data | 8.0 (250 reviews) | 
| **Conversions** | 9.1 (71 reviews) | Not enough data | 8.6 (322 reviews) | 
| **Funnels** | 9.0 (43 reviews) | Not enough data | 7.8 (269 reviews) | 

#### Reporting

| Feature | Funnel | Keboola | Supermetrics | 
|---|---|---|---|
| **Real-Time Reporting** | 8.7 (49 reviews) | Not enough data | 8.2 (311 reviews) | 
| **Trending** | 8.8 (43 reviews) | Not enough data | 7.9 (278 reviews) | 
| **Retroactive Reporting** | 8.7 (62 reviews) | Not enough data | 8.4 (304 reviews) | 
| **Segmentation** | 8.7 (52 reviews) | Not enough data | 8.1 (292 reviews) | 
| **Mobile Reporting** | 8.2 (40 reviews) | Not enough data | 7.6 (251 reviews) | 
| **Unification Across Devices** | 8.1 (55 reviews) | Not enough data | Feature Not Available | 
| **Custom Reports and Dashboards** | 9.2 (70 reviews) | Not enough data | 8.7 (326 reviews) | 

#### Other

| Feature | Funnel | Keboola | Supermetrics | 
|---|---|---|---|
| **User Data** | Feature Not Available | Not enough data | 8.2 (271 reviews) | 
| **Site Search Reporting** | Feature Not Available | Not enough data | 7.9 (241 reviews) | 
| **Load Time Monitoring** | Feature Not Available | Not enough data | 7.2 (218 reviews) | 
| **Campaign Tracking** | 8.9 (73 reviews) | Not enough data | 8.6 (317 reviews) | 
| **E-Commerce** | 8.9 (59 reviews) | Not enough data | 8.4 (267 reviews) | 
| **Promotional Messages** | Feature Not Available | Not enough data | 7.2 (207 reviews) | 
| **Administration Alerts** | Feature Not Available | Not enough data | 7.4 (215 reviews) | 

#### Agentic AI - Digital Analytics

| Feature | Funnel | Keboola | Supermetrics | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 6.7 (11 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 7.0 (10 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 6.7 (10 reviews) | 
| **Decision Making** | Not enough data | Not enough data | 6.8 (10 reviews) | 

#### Administration

| Feature | Funnel | Keboola | Supermetrics | 
|---|---|---|---|
| **API / Integrations** | 8.9 (72 reviews) | Not enough data | 8.3 (274 reviews) | 
| **QA Testing** | Feature Not Available | Not enough data | 7.5 (213 reviews) | 
| **Performance and Reliability** | 9.1 (75 reviews) | Not enough data | 8.1 (314 reviews) | 
| **User, Role, and Access Management** | 8.9 (75 reviews) | Not enough data | 8.0 (295 reviews) | 

### Data Management Platform (DMP)

| Product | Score | Reviews |
|---|---|---|
| **Funnel** | N/A | N/A |
| **Keboola** | 7.4/10 | 21 |
| **Supermetrics** | N/A | N/A |

#### Data Integration

| Feature | Funnel | Keboola | Supermetrics | 
|---|---|---|---|
| **1st-Party Data Integration** | Not enough data | 8.3 (20 reviews) | Not enough data | 
| **2nd-Party Data Integration** | Not enough data | 8.2 (20 reviews) | Not enough data | 
| **3rd-Party Data Integration** | Not enough data | 7.9 (20 reviews) | Not enough data | 
| **Offline Data Integration** | Not enough data | 7.4 (18 reviews) | Not enough data | 
| **Mobile Data Integration** | Not enough data | 5.9 (17 reviews) | Not enough data | 
| **Data Export Tools** | Not enough data | 8.2 (19 reviews) | Not enough data | 

#### Agentic AI - Data Management Platform (DMP)

| Feature | Funnel | Keboola | Supermetrics | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

#### Data Analysis & Optimization

| Feature | Funnel | Keboola | Supermetrics | 
|---|---|---|---|
| **Audience Segmentation** | Not enough data | 7.4 (20 reviews) | Not enough data | 
| **Recommendations** | Not enough data | 6.6 (18 reviews) | Not enough data | 
| **Standard Dashboards** | Not enough data | 5.0 (19 reviews) | Not enough data | 
| **Custom Reports** | Not enough data | 5.9 (19 reviews) | Not enough data | 

#### Platform

| Feature | Funnel | Keboola | Supermetrics | 
|---|---|---|---|
| **Data Permissions** | Not enough data | 7.1 (19 reviews) | Not enough data | 
| **User, Role, and Access Management** | Not enough data | 7.6 (20 reviews) | Not enough data | 
| **Performance and Reliability** | Not enough data | 8.6 (20 reviews) | Not enough data | 
| **Enterprise Scalability** | Not enough data | 8.8 (19 reviews) | Not enough data | 
| **Internationalization** | Not enough data | 6.9 (18 reviews) | Not enough data | 

### Data Extraction

| Product | Score | Reviews |
|---|---|---|
| **Funnel** | N/A | N/A |
| **Keboola** | 8.1/10 | 71 |
| **Supermetrics** | N/A | N/A |

#### Functionality

| Feature | Funnel | Keboola | Supermetrics | 
|---|---|---|---|
| **Diverse Extraction Points** | Not enough data | 8.7 (66 reviews) | Not enough data | 
| **Data Structuring** | Not enough data | 8.5 (66 reviews) | Not enough data | 
| **Consolidation** | Not enough data | 8.8 (63 reviews) | Not enough data | 
| **Data Cleaning** | Not enough data | 8.0 (69 reviews) | Not enough data | 
| **Cloud Extraction** | Not enough data | 9.0 (64 reviews) | Not enough data | 
| **Visualization** | Not enough data | 5.2 (53 reviews) | Not enough data | 

#### Diverse Extraction Points

| Feature | Funnel | Keboola | Supermetrics | 
|---|---|---|---|
| **Diverse Extraction Points** | Not enough data | 8.7 (66 reviews) | Not enough data | 

### ETL Tools

| Product | Score | Reviews |
|---|---|---|
| **Funnel** | 8.4/10 | 24 |
| **Keboola** | 8.4/10 | 74 |
| **Supermetrics** | 8.5/10 | 73 |

#### Management

| Feature | Funnel | Keboola | Supermetrics | 
|---|---|---|---|
| **Reporting** | 8.3 (20 reviews) | 7.0 (61 reviews) | 8.6 (67 reviews) | 
| **Auditing** | 7.0 (18 reviews) | 7.1 (54 reviews) | 8.1 (57 reviews) | 

#### Functionality

| Feature | Funnel | Keboola | Supermetrics | 
|---|---|---|---|
| **Extraction** | 8.8 (19 reviews) | 9.1 (72 reviews) | 8.7 (58 reviews) | 
| **Transformation** | 8.5 (20 reviews) | 9.2 (73 reviews) | 8.2 (62 reviews) | 
| **Loading** | 8.8 (20 reviews) | 8.9 (72 reviews) | 8.2 (61 reviews) | 
| **Automation** | 8.8 (20 reviews) | 9.1 (72 reviews) | 8.5 (64 reviews) | 
| **Scalability** | 8.6 (20 reviews) | 8.5 (69 reviews) | Feature Not Available | 

### Data Replication

| Product | Score | Reviews |
|---|---|---|
| **Funnel** | N/A | N/A |
| **Keboola** | 7.6/10 | 21 |
| **Supermetrics** | N/A | N/A |

#### Management

| Feature | Funnel | Keboola | Supermetrics | 
|---|---|---|---|
| **Real-Time Analytics** | Not enough data | 6.8 (15 reviews) | Not enough data | 
| **Solution Integration** | Not enough data | 7.6 (19 reviews) | Not enough data | 
| **Infrastructure Compatibility** | Not enough data | 8.4 (19 reviews) | Not enough data | 
| **Monitoring** | Not enough data | 7.7 (19 reviews) | Not enough data | 

#### Solution Provision

| Feature | Funnel | Keboola | Supermetrics | 
|---|---|---|---|
| **System Failover** | Not enough data | 7.1 (16 reviews) | Not enough data | 
| **Pay by Usage** | Not enough data | 8.0 (17 reviews) | Not enough data | 
| **Service Provision** | Not enough data | Feature Not Available | Not enough data | 

### Data Warehouse

| Product | Score | Reviews |
|---|---|---|
| **Funnel** | N/A | N/A |
| **Keboola** | N/A | N/A |
| **Supermetrics** | N/A | N/A |

#### Data Management

| Feature | Funnel | Keboola | Supermetrics | 
|---|---|---|---|
| **Data Integration** | Not enough data | Not enough data | Not enough data | 
| **Data Compression** | Not enough data | Not enough data | Not enough data | 
| **Data Quality** | Not enough data | Not enough data | Not enough data | 
| **Built-In Data Analytics** | Not enough data | Not enough data | Not enough data | 
| **In-Database Machine Learning** | Not enough data | Not enough data | Not enough data | 
| **Data Lake Analytics** | Not enough data | Not enough data | Not enough data | 

#### Integration

| Feature | Funnel | Keboola | Supermetrics | 
|---|---|---|---|
| **AI/ ML Integration** | Not enough data | Not enough data | Not enough data | 
| **BI Tool Integration** | Not enough data | Not enough data | Not enough data | 
| **Data lake Integration** | Not enough data | Not enough data | Not enough data | 

#### Deployment

| Feature | Funnel | Keboola | Supermetrics | 
|---|---|---|---|
| **On-Premise** | Not enough data | Not enough data | Not enough data | 
| **Cloud** | Not enough data | Not enough data | Not enough data | 

#### Performance 

| Feature | Funnel | Keboola | Supermetrics | 
|---|---|---|---|
| **Scalability** | Not enough data | Not enough data | Not enough data | 

#### Security

| Feature | Funnel | Keboola | Supermetrics | 
|---|---|---|---|
| **Data Governance** | Not enough data | Not enough data | Not enough data | 
| **Data Security** | Not enough data | Not enough data | Not enough data | 

#### Generative AI

| Feature | Funnel | Keboola | Supermetrics | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | Not enough data | 

### iPaaS

| Product | Score | Reviews |
|---|---|---|
| **Funnel** | N/A | N/A |
| **Keboola** | N/A | N/A |
| **Supermetrics** | N/A | N/A |

#### Development 

| Feature | Funnel | Keboola | Supermetrics | 
|---|---|---|---|
| **Real-Time Integration** | Not enough data | Not enough data | Not enough data | 
| **API Designer** | Not enough data | Not enough data | Not enough data | 
| **Flow Designer** | Not enough data | Not enough data | Not enough data | 
| **Pre-Built Connectors** | Not enough data | Not enough data | Not enough data | 
| **Custom Connectors** | Not enough data | Not enough data | Not enough data | 
| **Reusable connectors** | Not enough data | Not enough data | Not enough data | 
| **Multi - tenant architecture** | Not enough data | Not enough data | Not enough data | 

#### Management 

| Feature | Funnel | Keboola | Supermetrics | 
|---|---|---|---|
| **Monitoring & Notification** | Not enough data | Not enough data | Not enough data | 
| **Routing And Orchestration** | Not enough data | Not enough data | Not enough data | 
| **Data Mapping** | Not enough data | Not enough data | Not enough data | 
| **Data Transformation** | Not enough data | Not enough data | Not enough data | 
| **API Management** | Not enough data | Not enough data | Not enough data | 

#### Security

| Feature | Funnel | Keboola | Supermetrics | 
|---|---|---|---|
| **Data Encryption** | Not enough data | Not enough data | Not enough data | 
| **Security Standards** | Not enough data | Not enough data | Not enough data | 
| **Communication Protocol** | Not enough data | Not enough data | Not enough data | 

#### Integration Options

| Feature | Funnel | Keboola | Supermetrics | 
|---|---|---|---|
| **Data Virtualization** | Not enough data | Not enough data | Not enough data | 
| **Managed File Transfers** | Not enough data | Not enough data | Not enough data | 
| **Big Data Processing** | Not enough data | Not enough data | Not enough data | 
| **EDI** | Not enough data | Not enough data | Not enough data | 

#### Deployment 

| Feature | Funnel | Keboola | Supermetrics | 
|---|---|---|---|
| **Hybrid** | Not enough data | Feature Not Available | Not enough data | 
| **Cloud to Cloud** | Not enough data | Not enough data | Not enough data | 

### DataOps Platforms

| Product | Score | Reviews |
|---|---|---|
| **Funnel** | N/A | N/A |
| **Keboola** | 7.3/10 | 16 |
| **Supermetrics** | N/A | N/A |

#### Data Management

| Feature | Funnel | Keboola | Supermetrics | 
|---|---|---|---|
| **Data Integration** | Not enough data | 9.0 (16 reviews) | Not enough data | 
| **Metadata** | Not enough data | 7.6 (16 reviews) | Not enough data | 
| **Self-service** | Not enough data | 9.2 (16 reviews) | Not enough data | 
| **Automated workflows** | Not enough data | 8.6 (16 reviews) | Not enough data | 

#### Agentic AI - DataOps Platforms

| Feature | Funnel | Keboola | Supermetrics | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

#### Analytics

| Feature | Funnel | Keboola | Supermetrics | 
|---|---|---|---|
| **Analytics capabilities** | Not enough data | 7.5 (14 reviews) | Not enough data | 
| **Dasboard visualizations** | Not enough data | 5.4 (14 reviews) | Not enough data | 

#### Monitoring and Management

| Feature | Funnel | Keboola | Supermetrics | 
|---|---|---|---|
| **Data Observability** | Not enough data | 8.4 (16 reviews) | Not enough data | 
| **Testing capabilities** | Not enough data | 7.7 (15 reviews) | Not enough data | 

#### Cloud Deployment

| Feature | Funnel | Keboola | Supermetrics | 
|---|---|---|---|
| **Hybrid cloud support** | Not enough data | 7.8 (12 reviews) | Not enough data | 
| **Cloud migration capabilities** | Not enough data | 8.2 (13 reviews) | Not enough data | 

#### Generative AI

| Feature | Funnel | Keboola | Supermetrics | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | 3.5 (9 reviews) | Not enough data | 
| **AI Text Summarization** | Not enough data | 4.4 (9 reviews) | Not enough data | 

### Google Workspace for Marketing

| Product | Score | Reviews |
|---|---|---|
| **Funnel** | N/A | N/A |
| **Keboola** | N/A | N/A |
| **Supermetrics** | N/A | N/A |

#### Agentic AI - Google Workspace for Marketing

| Feature | Funnel | Keboola | Supermetrics | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 

### Backup

| Product | Score | Reviews |
|---|---|---|
| **Funnel** | N/A | N/A |
| **Keboola** | N/A | N/A |
| **Supermetrics** | N/A | N/A |

#### Management

| Feature | Funnel | Keboola | Supermetrics | 
|---|---|---|---|
| **Disaster Recovery** | Not enough data | Not enough data | Not enough data | 
| **Remote Backup** | Not enough data | Not enough data | Not enough data | 
| **Storage Formats** | Not enough data | Not enough data | Not enough data | 
| **Scheduled Backups** | Not enough data | Not enough data | Not enough data | 
| **On-Demand Restoration** | Not enough data | Not enough data | Not enough data | 

#### Reporting

| Feature | Funnel | Keboola | Supermetrics | 
|---|---|---|---|
| **Activity Monitoring** | Not enough data | Not enough data | Not enough data | 
| **Documentation** | Not enough data | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | Not enough data | 

#### Security

| Feature | Funnel | Keboola | Supermetrics | 
|---|---|---|---|
| **Data Encryption** | Not enough data | Not enough data | Not enough data | 
| **Security and Compliance** | Not enough data | Not enough data | Not enough data | 
| **Deduplication ** | Not enough data | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Funnel** | 8.0/10 | 99 |
| **Keboola** | N/A | N/A |
| **Supermetrics** | 7.9/10 | 421 |

#### Marketing Operations

| Feature | Funnel | Keboola | Supermetrics | 
|---|---|---|---|
| **ROI Tracking** | 8.3 (76 reviews) ✓ Verified | Not enough data | 8.2 (312 reviews) ✓ Verified | 
| **Data Collection** | 9.0 (87 reviews) ✓ Verified | Not enough data | 8.7 (360 reviews) ✓ Verified | 
| **Customer Insights** | 7.7 (43 reviews) | Not enough data | 7.8 (281 reviews) ✓ Verified | 
| **Multi-User Access** | 8.4 (75 reviews) ✓ Verified | Not enough data | 7.9 (301 reviews) ✓ Verified | 
| **Spend Management** | 8.1 (47 reviews) ✓ Verified | Not enough data | 8.0 (161 reviews) | 
| **White Label** | Feature Not Available | Not enough data | Feature Not Available | 

#### Campaign Activity

| Feature | Funnel | Keboola | Supermetrics | 
|---|---|---|---|
| **Campaign Insights** | 8.5 (81 reviews) ✓ Verified | Not enough data | 8.6 (348 reviews) ✓ Verified | 
| **Reports and Dashboards** | 8.7 (84 reviews) ✓ Verified | Not enough data | 8.9 (388 reviews) ✓ Verified | 
| **Campaign Stickiness** | 8.2 (68 reviews) ✓ Verified | Not enough data | 8.0 (273 reviews) ✓ Verified | 
| **Multichannel Tracking** | 8.9 (84 reviews) ✓ Verified | Not enough data | 8.3 (329 reviews) ✓ Verified | 
| **Brand Optimization** | 7.8 (41 reviews) | Not enough data | 7.9 (273 reviews) ✓ Verified | 
| **Predictive Analytics** | 7.6 (41 reviews) ✓ Verified | Not enough data | Feature Not Available | 

#### Agentic AI - Marketing Analytics

| Feature | Funnel | Keboola | Supermetrics | 
|---|---|---|---|
| **Autonomous Task Execution** | 7.5 (6 reviews) | Not enough data | 6.7 (14 reviews) | 
| **Cross-system Integration** | 6.9 (6 reviews) | Not enough data | 7.2 (20 reviews) | 
| **Proactive Assistance** | 6.9 (7 reviews) | Not enough data | 6.3 (12 reviews) | 

### Big Data Analytics

| Product | Score | Reviews |
|---|---|---|
| **Funnel** | N/A | N/A |
| **Keboola** | N/A | N/A |
| **Supermetrics** | N/A | N/A |

#### Data Transformation

| Feature | Funnel | Keboola | Supermetrics | 
|---|---|---|---|
| **Real-Time Analytics** | Not enough data | Not enough data | Not enough data | 
| **Data Querying** | Not enough data | Not enough data | Not enough data | 

#### Connectivity

| Feature | Funnel | Keboola | Supermetrics | 
|---|---|---|---|
| **Hadoop Integration** | Not enough data | Not enough data | Not enough data | 
| **Spark Integration** | Not enough data | Not enough data | Not enough data | 
| **Multi-Source Analysis** | Not enough data | Not enough data | Not enough data | 
| **Data Lake** | Not enough data | Not enough data | Not enough data | 

#### Operations

| Feature | Funnel | Keboola | Supermetrics | 
|---|---|---|---|
| **Data Visualization** | Not enough data | Not enough data | Not enough data | 
| **Data Workflow** | Not enough data | Not enough data | Not enough data | 
| **Governed Discovery** | Not enough data | Not enough data | Not enough data | 
| **Embedded Analytics** | Not enough data | Not enough data | Not enough data | 
| **Notebooks** | Not enough data | Not enough data | Not enough data | 

### Big Data

| Product | Score | Reviews |
|---|---|---|
| **Funnel** | N/A | N/A |
| **Keboola** | N/A | N/A |
| **Supermetrics** | N/A | N/A |

#### Building Reports

| Feature | Funnel | Keboola | Supermetrics | 
|---|---|---|---|
| **Data Transformation** | Not enough data | Not enough data | Not enough data | 
| **Data Modeling** | Not enough data | Not enough data | Not enough data | 
| **WYSIWYG Report Design** | Not enough data | Not enough data | Not enough data | 
| **Integration APIs** | Not enough data | Not enough data | Not enough data | 

#### Platform

| Feature | Funnel | Keboola | Supermetrics | 
|---|---|---|---|
| **Mobile User Support** | Not enough data | Not enough data | Not enough data | 
| **Customization ** | Not enough data | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | Not enough data | 
| **Sandbox / Test Environments** | Not enough data | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | Not enough data | 
| **Breadth of Partner Applications** | Not enough data | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [ETL Tools](https://www.g2.com/categories/etl-tools)

**Unique to Funnel (2):** [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)

**Unique to Keboola (8):** [DataOps Platforms](https://www.g2.com/categories/dataops-platforms), [Data Replication Software](https://www.g2.com/categories/data-replication), [Data Extraction Tools](https://www.g2.com/categories/data-extraction-tools), [Big Data Integration Platforms](https://www.g2.com/categories/big-data-integration-platforms), [iPaaS Software](https://www.g2.com/categories/ipaas), [Data Management Platforms (DMP)](https://www.g2.com/categories/data-management-platform-dmp), [Big Data Analytics Software](https://www.g2.com/categories/big-data-analytics), [Data Warehouse Solutions](https://www.g2.com/categories/data-warehouse)

**Unique to Supermetrics (3):** [Google Workspace for Marketing Software](https://www.g2.com/categories/google-workspace-for-marketing), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)


---
## Reviewer Demographics

### By Company Size

| Segment | Funnel | Keboola | Supermetrics | 
|---|---|---|---|
| **Small-Business** | 50.9% | 20.5% | 55.5% | 
| **Mid-Market** | 43.5% | 65.2% | 35.1% | 
| **Enterprise** | 5.6% | 14.4% | 9.4% | 

### By Industry

#### Funnel

- **Marketing and Advertising:** 42.6%
- **Retail:** 6.2%
- **Information Technology and Services:** 6.2%
- **Internet:** 4.3%
- **Consumer Goods:** 3.1%
- **Apparel & Fashion:** 2.5%
- **Financial Services:** 1.9%
- **Real Estate:** 1.9%
- **Food & Beverages:** 1.9%
- **Pharmaceuticals:** 1.9%
- **Other:** 27.8%

#### Keboola

- **Information Technology and Services:** 12.9%
- **Marketing and Advertising:** 12.1%
- **Retail:** 7.6%
- **Media Production:** 7.6%
- **Computer Software:** 6.1%
- **Internet:** 6.1%
- **Financial Services:** 6.1%
- **Hospitality:** 3.8%
- **Food & Beverages:** 3.8%
- **Automotive:** 3.0%
- **Other:** 31.1%

#### Supermetrics

- **Marketing and Advertising:** 53.6%
- **Retail:** 5.1%
- **Computer Software:** 3.1%
- **Information Technology and Services:** 2.4%
- **Online Media:** 1.9%
- **Financial Services:** 1.9%
- **Internet:** 1.7%
- **Automotive:** 1.6%
- **Health, Wellness and Fitness:** 1.6%
- **Leisure, Travel & Tourism:** 1.5%
- **Other:** 25.7%

---
## Alternatives

### Alternatives to Funnel

- [Adverity](https://www.g2.com/products/adverity/reviews) — 4.4/5 stars (268 reviews)
- [Improvado](https://www.g2.com/products/improvado-improvado/reviews) — 4.4/5 stars (80 reviews)
- [TapClicks](https://www.g2.com/products/tapclicks/reviews) — 4.3/5 stars (336 reviews)
- [Looker](https://www.g2.com/products/looker/reviews) — 4.4/5 stars (1643 reviews)
- [NinjaCat](https://www.g2.com/products/ninjacat/reviews) — 4.2/5 stars (316 reviews)
- [Fivetran](https://www.g2.com/products/fivetran/reviews) — 4.3/5 stars (795 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14766 reviews)
- [Windsor.ai](https://www.g2.com/products/windsor-ai/reviews) — 4.5/5 stars (86 reviews)
- [Dataslayer.ai](https://www.g2.com/products/dataslayer-ai/reviews) — 4.8/5 stars (307 reviews)
- [Singular](https://www.g2.com/products/singular/reviews) — 4.5/5 stars (510 reviews)

### Alternatives to Keboola

- [Fivetran](https://www.g2.com/products/fivetran/reviews) — 4.3/5 stars (795 reviews)
- [Databricks](https://www.g2.com/products/databricks/reviews) — 4.6/5 stars (796 reviews)
- [Workato](https://www.g2.com/products/workato/reviews) — 4.7/5 stars (753 reviews)
- [Google Cloud BigQuery](https://www.g2.com/products/google-cloud-bigquery/reviews) — 4.5/5 stars (1227 reviews)
- [Snowflake](https://www.g2.com/products/snowflake/reviews) — 4.5/5 stars (756 reviews)
- [Zapier](https://www.g2.com/products/zapier/reviews) — 4.5/5 stars (2073 reviews)
- [SnapLogic Intelligent Integration Platform (IIP)](https://www.g2.com/products/snaplogic-intelligent-integration-platform-iip/reviews) — 4.4/5 stars (398 reviews)
- [Apify](https://www.g2.com/products/apify/reviews) — 4.7/5 stars (485 reviews)
- [Boost.space](https://www.g2.com/products/boost-space/reviews) — 4.6/5 stars (350 reviews)
- [MuleSoft Anypoint Platform](https://www.g2.com/products/mulesoft-anypoint-platform/reviews) — 4.5/5 stars (753 reviews)

### Alternatives to Supermetrics

- [Dataslayer.ai](https://www.g2.com/products/dataslayer-ai/reviews) — 4.8/5 stars (307 reviews)
- [Adverity](https://www.g2.com/products/adverity/reviews) — 4.4/5 stars (268 reviews)
- [Windsor.ai](https://www.g2.com/products/windsor-ai/reviews) — 4.5/5 stars (86 reviews)
- [Improvado](https://www.g2.com/products/improvado-improvado/reviews) — 4.4/5 stars (80 reviews)
- [Looker](https://www.g2.com/products/looker/reviews) — 4.4/5 stars (1643 reviews)
- [Fivetran](https://www.g2.com/products/fivetran/reviews) — 4.3/5 stars (795 reviews)
- [TapClicks](https://www.g2.com/products/tapclicks/reviews) — 4.3/5 stars (336 reviews)
- [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews) — 4.7/5 stars (449 reviews)
- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.5/5 stars (3872 reviews)
- [Porter](https://www.g2.com/products/porter-metrics-porter/reviews) — 4.6/5 stars (226 reviews)

---
## Top Discussions

### Funnel

- Title: [What do you like most about Funnel for data collection, and what improvements could be made?](https://www.g2.com/discussions/what-do-you-like-most-about-funnel-for-data-collection-and-what-improvements-could-be-made) — 1 comment, 1 upvote
  > **Top comment:** "I'm currently utilizing the free version of Funnel.io for visualizing Meta Ads within Looker Studio, and I'm satisfied with it. I don't require any further..."
- Title: [What is a funnel builder?](https://www.g2.com/discussions/what-is-a-funnel-builder) — 1 comment
  > **Top comment:** "Haven't heard of it"
- Title: [Can I see data retroactively in Funnel?](https://www.g2.com/discussions/3680-retroactive-data) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Yes. Because Funnel pulls down data from your advertising platforms and Google Analytics account we can report as far back as you have data in these..."
- Title: [Which advertising platforms does Funnel support?](https://www.g2.com/discussions/3676-advertising-platforms) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Funnel supports Google Analytics. We pull down data from your Google Analytics account and match it up with you advertising data so you can measure your..."

### Keboola

- Title: [Are you planning to include those extractors: Pinterest, TikTok, Spinoco? All of the would be beneficial for our use.](https://www.g2.com/discussions/are-you-planning-to-include-those-extractors-pinterest-tiktok-spinoco-all-of-the-would-be-beneficial-for-our-use) — 2 comments, 1 upvote
  > **Top comment:** "TikTok"

### Supermetrics

- Title: [What is the cadence in which you add new connection types and is there a way to get notifications of when these happen in my industry?](https://www.g2.com/discussions/what-is-the-cadence-in-which-you-add-new-connection-types-and-is-there-a-way-to-get-notifications-of-when-these-happen-in-my-industry) — 2 comments, 1 upvote
  > **Top comment:** "Hey Tyson,

We're constantly releasing new data source connectors. For example, during Q1 2022 we're releasing 14 new connectors. We typically inform about..."
- Title: [Is there a way of speeding up Data Studio reports with large data volumes?](https://www.g2.com/discussions/is-there-a-way-of-speeding-up-data-studio-reports-with-large-data-volumes) — 2 comments, 1 upvote
  > **Top comment:** "Hey Mathias,

There are a number of things that could contribute to Data Studio reports slowing down, especially at high volumes, such as long date ranges..."
- Title: [What is Supermetrics used for?](https://www.g2.com/discussions/what-is-supermetrics-used-for) — 1 comment
  > **Top comment:** "Supermetrics is a data marketing tool used to extract and load your data to accelerate your business growth."
- Title: [Is it possible to pivot data from Rows to Columns?](https://www.g2.com/discussions/is-it-possible-to-pivot-data-from-rows-to-columns) — 1 comment, 1 upvote
  > **Top comment:** "Hi James,

Absolutely! For example, both our Google Sheets and Microsoft Excel destinations support splitting data by rows or columns. When creating your..."
- Title: [Will organic Twitter ever be added to the plans?](https://www.g2.com/discussions/will-organic-twitter-ever-be-added-to-the-plans) — 1 comment, 1 upvote
  > **Top comment:** "Hi there,

We currently offer two connectors providing access to organic data – Twitter Premium and Twitter Public Data.

The Twitter Premium connector..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/funnel-vs-keboola-vs-supermetrics)