# Funnel, Keboola vs Google Cloud BigQuery Comparison

| | Funnel | Keboola | Google Cloud BigQuery | 
|---|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.6 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 165 | 137 | 1,226 | 
| **Largest Market Segment** | Small-Business (50.9% of reviews) | Mid-Market (65.2% of reviews) | Enterprise (38.4% of reviews) | 
| **Entry Level Price** | Starting at $400.00 | Free With One-Time Purchase | Free | 

---
## Top Pros & Cons

### Funnel

Pros:
- Ease of Use (5 reviews)
- Integrations (5 reviews)

Cons:
- Learning Curve (3 reviews)
- Expensive (2 reviews)

### Keboola

Pros:
- Ease of Use (35 reviews)
- Features (27 reviews)

Cons:
- Learning Curve (14 reviews)
- Complexity (13 reviews)

### Google Cloud BigQuery

Pros:
- Ease of Use (129 reviews)
- Speed (126 reviews)

Cons:
- Expensive (112 reviews)
- Query Issues (65 reviews)

---
## Ratings Comparison
| Rating | Funnel | Keboola | Google Cloud BigQuery | 
|---|---|---|---|
  | **Meets Requirements** | 8.8 (142 reviews) | 8.7 (109 reviews) | 8.8 (625 reviews) | 
  | **Ease of Use** | 8.5 (145 reviews) | 8.6 (110 reviews) | 8.7 (642 reviews) | 
  | **Ease of Setup** | 8.8 (104 reviews) | 8.4 (81 reviews) | 8.7 (414 reviews) | 
  | **Ease of Admin** | 8.9 (95 reviews) | 8.1 (56 reviews) | 8.5 (225 reviews) | 
  | **Quality of Support** | 9.1 (139 reviews) | 9.5 (107 reviews) | 8.3 (567 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.1 (94 reviews) | 9.0 (56 reviews) | 8.6 (219 reviews) | 
  | **Product Direction (% positive)** | 8.7 (143 reviews) | 8.9 (104 reviews) | 9.3 (610 reviews) | 

---
## Pricing

### Funnel

#### Entry-Level Pricing

Plan: Starter

Price: Starting at $400.00

Description: Begin your journey to data-driven marketing with our Starter Plan.


Key Features:
- 500 flexpoints included (additional flexpoints can be purchased)
- Connect to our 121 most popular data sources
- Send data to Looker Studio, Google Sheets, Microsoft Excel, or use built-in Funnel dashboards

[Browse all 3 editions](https://www.g2.com/products/funnel/pricing)

#### Free Trial

Yes

### Keboola

#### Entry-Level Pricing

Plan: Free Tier

Price: Free With One-Time Purchase

Description: Our Free Tier gives you 60 free computation minutes each month to explore, build, and prototype in Keboola. If you need more, you can manually or automatically top up your account with additional credits at $0.14 per minute.

This plan is ideal for early exploration, data prototyping, and self-paced learning, giving you a full hands-on experience with Keboola’s core capabilities—risk-free.

Key Features:
- Transformations: SQL, Python, R, dbt, No-code, Data Science
- Scheduling & Triggers: Time-based or event-driven job automation
- Monitoring & Alerts: Jobs list, email & webhook notifications

[Browse all 2 editions](https://www.g2.com/products/keboola/pricing)

#### Free Trial

Yes

### Google Cloud BigQuery

#### Entry-Level Pricing

Plan: Free

Price: Free

Description: New customers get $300 in free Google Cloud credits to spend on BigQuery with free trial sign-up. 

Key Features:
- 10 GB storage
- Up to 1 TB queries per month

[Browse all 5 editions](https://www.g2.com/products/google-cloud-bigquery/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Funnel** | 8.8/10 | 85 |
| **Keboola** | N/A | N/A |
| **Google Cloud BigQuery** | N/A | N/A |

#### Metrics

| Feature | Funnel | Keboola | Google Cloud BigQuery | 
|---|---|---|---|
| **Sessions - Digital Analytics** | 9.0 (70 reviews) | Not enough data | Not enough data | 
| **Engagement** | 8.9 (68 reviews) | Not enough data | Not enough data | 
| **Entry and Exit Pages** | 8.4 (46 reviews) | Not enough data | Not enough data | 
| **Standard Event Tracking** | 8.9 (45 reviews) | Not enough data | Not enough data | 
| **Custom Event Tracking** | 8.6 (44 reviews) | Not enough data | Not enough data | 
| **Retention** | 8.5 (56 reviews) | Not enough data | Not enough data | 
| **Return** | 8.8 (56 reviews) | Not enough data | Not enough data | 
| **Conversions** | 9.1 (71 reviews) | Not enough data | Not enough data | 
| **Funnels** | 9.0 (43 reviews) | Not enough data | Not enough data | 

#### Reporting

| Feature | Funnel | Keboola | Google Cloud BigQuery | 
|---|---|---|---|
| **Real-Time Reporting** | 8.7 (49 reviews) | Not enough data | Not enough data | 
| **Trending** | 8.8 (43 reviews) | Not enough data | Not enough data | 
| **Retroactive Reporting** | 8.7 (62 reviews) | Not enough data | Not enough data | 
| **Segmentation** | 8.7 (52 reviews) | Not enough data | Not enough data | 
| **Mobile Reporting** | 8.2 (40 reviews) | Not enough data | Not enough data | 
| **Unification Across Devices** | 8.1 (55 reviews) | Not enough data | Not enough data | 
| **Custom Reports and Dashboards** | 9.2 (70 reviews) | Not enough data | Not enough data | 

#### Other

| Feature | Funnel | Keboola | Google Cloud BigQuery | 
|---|---|---|---|
| **User Data** | Feature Not Available | Not enough data | Not enough data | 
| **Site Search Reporting** | Feature Not Available | Not enough data | Not enough data | 
| **Load Time Monitoring** | Feature Not Available | Not enough data | Not enough data | 
| **Campaign Tracking** | 8.9 (73 reviews) | Not enough data | Not enough data | 
| **E-Commerce** | 8.9 (59 reviews) | Not enough data | Not enough data | 
| **Promotional Messages** | Feature Not Available | Not enough data | Not enough data | 
| **Administration Alerts** | Feature Not Available | Not enough data | Not enough data | 

#### Agentic AI - Digital Analytics

| Feature | Funnel | Keboola | Google Cloud BigQuery | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

#### Administration

| Feature | Funnel | Keboola | Google Cloud BigQuery | 
|---|---|---|---|
| **API / Integrations** | 8.9 (72 reviews) | Not enough data | Not enough data | 
| **QA Testing** | Feature Not Available | Not enough data | Not enough data | 
| **Performance and Reliability** | 9.1 (75 reviews) | Not enough data | Not enough data | 
| **User, Role, and Access Management** | 8.9 (75 reviews) | Not enough data | Not enough data | 

### Data Management Platform (DMP)

| Product | Score | Reviews |
|---|---|---|
| **Funnel** | N/A | N/A |
| **Keboola** | 7.4/10 | 21 |
| **Google Cloud BigQuery** | N/A | N/A |

#### Data Integration

| Feature | Funnel | Keboola | Google Cloud BigQuery | 
|---|---|---|---|
| **1st-Party Data Integration** | Not enough data | 8.3 (20 reviews) | Not enough data | 
| **2nd-Party Data Integration** | Not enough data | 8.2 (20 reviews) | Not enough data | 
| **3rd-Party Data Integration** | Not enough data | 7.9 (20 reviews) | Not enough data | 
| **Offline Data Integration** | Not enough data | 7.4 (18 reviews) | Not enough data | 
| **Mobile Data Integration** | Not enough data | 5.9 (17 reviews) | Not enough data | 
| **Data Export Tools** | Not enough data | 8.2 (19 reviews) | Not enough data | 

#### Agentic AI - Data Management Platform (DMP)

| Feature | Funnel | Keboola | Google Cloud BigQuery | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

#### Data Analysis & Optimization

| Feature | Funnel | Keboola | Google Cloud BigQuery | 
|---|---|---|---|
| **Audience Segmentation** | Not enough data | 7.4 (20 reviews) | Not enough data | 
| **Recommendations** | Not enough data | 6.6 (18 reviews) | Not enough data | 
| **Standard Dashboards** | Not enough data | 5.0 (19 reviews) | Not enough data | 
| **Custom Reports** | Not enough data | 5.9 (19 reviews) | Not enough data | 

#### Platform

| Feature | Funnel | Keboola | Google Cloud BigQuery | 
|---|---|---|---|
| **Data Permissions** | Not enough data | 7.1 (19 reviews) | Not enough data | 
| **User, Role, and Access Management** | Not enough data | 7.6 (20 reviews) | Not enough data | 
| **Performance and Reliability** | Not enough data | 8.6 (20 reviews) | Not enough data | 
| **Enterprise Scalability** | Not enough data | 8.8 (19 reviews) | Not enough data | 
| **Internationalization** | Not enough data | 6.9 (18 reviews) | Not enough data | 

### Data Extraction

| Product | Score | Reviews |
|---|---|---|
| **Funnel** | N/A | N/A |
| **Keboola** | 8.1/10 | 71 |
| **Google Cloud BigQuery** | N/A | N/A |

#### Functionality

| Feature | Funnel | Keboola | Google Cloud BigQuery | 
|---|---|---|---|
| **Diverse Extraction Points** | Not enough data | 8.7 (66 reviews) | Not enough data | 
| **Data Structuring** | Not enough data | 8.5 (66 reviews) | Not enough data | 
| **Consolidation** | Not enough data | 8.8 (63 reviews) | Not enough data | 
| **Data Cleaning** | Not enough data | 8.0 (69 reviews) | Not enough data | 
| **Cloud Extraction** | Not enough data | 9.0 (64 reviews) | Not enough data | 
| **Visualization** | Not enough data | 5.2 (53 reviews) | Not enough data | 

#### Diverse Extraction Points

| Feature | Funnel | Keboola | Google Cloud BigQuery | 
|---|---|---|---|
| **Diverse Extraction Points** | Not enough data | 8.7 (66 reviews) | Not enough data | 

### ETL Tools

| Product | Score | Reviews |
|---|---|---|
| **Funnel** | 8.4/10 | 24 |
| **Keboola** | 8.4/10 | 74 |
| **Google Cloud BigQuery** | 8.9/10 | 129 |

#### Management

| Feature | Funnel | Keboola | Google Cloud BigQuery | 
|---|---|---|---|
| **Reporting** | 8.3 (20 reviews) | 7.0 (61 reviews) | 8.5 (114 reviews) | 
| **Auditing** | 7.0 (18 reviews) | 7.1 (54 reviews) | 8.3 (112 reviews) | 

#### Functionality

| Feature | Funnel | Keboola | Google Cloud BigQuery | 
|---|---|---|---|
| **Extraction** | 8.8 (19 reviews) | 9.1 (72 reviews) | 8.9 (113 reviews) | 
| **Transformation** | 8.5 (20 reviews) | 9.2 (73 reviews) | 9.1 (116 reviews) | 
| **Loading** | 8.8 (20 reviews) | 8.9 (72 reviews) | 9.0 (117 reviews) | 
| **Automation** | 8.8 (20 reviews) | 9.1 (72 reviews) | 8.8 (117 reviews) | 
| **Scalability** | 8.6 (20 reviews) | 8.5 (69 reviews) | 9.3 (115 reviews) | 

### Data Replication

| Product | Score | Reviews |
|---|---|---|
| **Funnel** | N/A | N/A |
| **Keboola** | 7.6/10 | 21 |
| **Google Cloud BigQuery** | N/A | N/A |

#### Management

| Feature | Funnel | Keboola | Google Cloud BigQuery | 
|---|---|---|---|
| **Real-Time Analytics** | Not enough data | 6.8 (15 reviews) | Not enough data | 
| **Solution Integration** | Not enough data | 7.6 (19 reviews) | Not enough data | 
| **Infrastructure Compatibility** | Not enough data | 8.4 (19 reviews) | Not enough data | 
| **Monitoring** | Not enough data | 7.7 (19 reviews) | Not enough data | 

#### Solution Provision

| Feature | Funnel | Keboola | Google Cloud BigQuery | 
|---|---|---|---|
| **System Failover** | Not enough data | 7.1 (16 reviews) | Not enough data | 
| **Pay by Usage** | Not enough data | 8.0 (17 reviews) | Not enough data | 
| **Service Provision** | Not enough data | Feature Not Available | Not enough data | 

### Data Warehouse

| Product | Score | Reviews |
|---|---|---|
| **Funnel** | N/A | N/A |
| **Keboola** | N/A | N/A |
| **Google Cloud BigQuery** | 8.6/10 | 271 |

#### Data Management

| Feature | Funnel | Keboola | Google Cloud BigQuery | 
|---|---|---|---|
| **Data Integration** | Not enough data | Not enough data | 8.9 (219 reviews) ✓ Verified | 
| **Data Compression** | Not enough data | Not enough data | 8.2 (200 reviews) ✓ Verified | 
| **Data Quality** | Not enough data | Not enough data | 8.8 (208 reviews) ✓ Verified | 
| **Built-In Data Analytics** | Not enough data | Not enough data | 8.5 (211 reviews) ✓ Verified | 
| **In-Database Machine Learning** | Not enough data | Not enough data | 8.2 (194 reviews) ✓ Verified | 
| **Data Lake Analytics** | Not enough data | Not enough data | 8.6 (191 reviews) ✓ Verified | 

#### Integration

| Feature | Funnel | Keboola | Google Cloud BigQuery | 
|---|---|---|---|
| **AI/ ML Integration** | Not enough data | Not enough data | 8.5 (195 reviews) ✓ Verified | 
| **BI Tool Integration** | Not enough data | Not enough data | 8.5 (208 reviews) ✓ Verified | 
| **Data lake Integration** | Not enough data | Not enough data | 8.5 (191 reviews) ✓ Verified | 

#### Deployment

| Feature | Funnel | Keboola | Google Cloud BigQuery | 
|---|---|---|---|
| **On-Premise** | Not enough data | Not enough data | 7.7 (177 reviews) ✓ Verified | 
| **Cloud** | Not enough data | Not enough data | 9.1 (218 reviews) ✓ Verified | 

#### Performance 

| Feature | Funnel | Keboola | Google Cloud BigQuery | 
|---|---|---|---|
| **Scalability** | Not enough data | Not enough data | 9.1 (230 reviews) ✓ Verified | 

#### Security

| Feature | Funnel | Keboola | Google Cloud BigQuery | 
|---|---|---|---|
| **Data Governance** | Not enough data | Not enough data | 8.8 (199 reviews) ✓ Verified | 
| **Data Security** | Not enough data | Not enough data | 9.1 (206 reviews) ✓ Verified | 

#### Generative AI

| Feature | Funnel | Keboola | Google Cloud BigQuery | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 7.5 (117 reviews) | 
| **AI Text Summarization** | Not enough data | Not enough data | 7.6 (114 reviews) | 

### iPaaS

| Product | Score | Reviews |
|---|---|---|
| **Funnel** | N/A | N/A |
| **Keboola** | N/A | N/A |
| **Google Cloud BigQuery** | N/A | N/A |

#### Development 

| Feature | Funnel | Keboola | Google Cloud BigQuery | 
|---|---|---|---|
| **Real-Time Integration** | Not enough data | Not enough data | Not enough data | 
| **API Designer** | Not enough data | Not enough data | Not enough data | 
| **Flow Designer** | Not enough data | Not enough data | Not enough data | 
| **Pre-Built Connectors** | Not enough data | Not enough data | Not enough data | 
| **Custom Connectors** | Not enough data | Not enough data | Not enough data | 
| **Reusable connectors** | Not enough data | Not enough data | Not enough data | 
| **Multi - tenant architecture** | Not enough data | Not enough data | Not enough data | 

#### Management 

| Feature | Funnel | Keboola | Google Cloud BigQuery | 
|---|---|---|---|
| **Monitoring & Notification** | Not enough data | Not enough data | Not enough data | 
| **Routing And Orchestration** | Not enough data | Not enough data | Not enough data | 
| **Data Mapping** | Not enough data | Not enough data | Not enough data | 
| **Data Transformation** | Not enough data | Not enough data | Not enough data | 
| **API Management** | Not enough data | Not enough data | Not enough data | 

#### Security

| Feature | Funnel | Keboola | Google Cloud BigQuery | 
|---|---|---|---|
| **Data Encryption** | Not enough data | Not enough data | Not enough data | 
| **Security Standards** | Not enough data | Not enough data | Not enough data | 
| **Communication Protocol** | Not enough data | Not enough data | Not enough data | 

#### Integration Options

| Feature | Funnel | Keboola | Google Cloud BigQuery | 
|---|---|---|---|
| **Data Virtualization** | Not enough data | Not enough data | Not enough data | 
| **Managed File Transfers** | Not enough data | Not enough data | Not enough data | 
| **Big Data Processing** | Not enough data | Not enough data | Not enough data | 
| **EDI** | Not enough data | Not enough data | Not enough data | 

#### Deployment 

| Feature | Funnel | Keboola | Google Cloud BigQuery | 
|---|---|---|---|
| **Hybrid** | Not enough data | Feature Not Available | Not enough data | 
| **Cloud to Cloud** | Not enough data | Not enough data | Not enough data | 

### Columnar Databases

| Product | Score | Reviews |
|---|---|---|
| **Funnel** | N/A | N/A |
| **Keboola** | N/A | N/A |
| **Google Cloud BigQuery** | 8.7/10 | 77 |

#### Storage

| Feature | Funnel | Keboola | Google Cloud BigQuery | 
|---|---|---|---|
| **Data Model** | Not enough data | Not enough data | 9.0 (66 reviews) | 
| **Data Types** | Not enough data | Not enough data | 8.7 (66 reviews) | 

#### Availability

| Feature | Funnel | Keboola | Google Cloud BigQuery | 
|---|---|---|---|
| **Auto Sharding** | Not enough data | Not enough data | 8.3 (58 reviews) | 
| **Auto Recovery** | Not enough data | Not enough data | 8.5 (62 reviews) | 
| **Data Replication** | Not enough data | Not enough data | 8.5 (64 reviews) | 

#### Performance

| Feature | Funnel | Keboola | Google Cloud BigQuery | 
|---|---|---|---|
| **Integrated Cache** | Not enough data | Not enough data | 8.5 (61 reviews) | 

#### Security

| Feature | Funnel | Keboola | Google Cloud BigQuery | 
|---|---|---|---|
| **Role-Based Authorization** | Not enough data | Not enough data | 8.7 (67 reviews) | 
| **Authentication** | Not enough data | Not enough data | 8.7 (65 reviews) | 
| **Audit Logs** | Not enough data | Not enough data | 8.4 (66 reviews) | 
| **Encryption** | Not enough data | Not enough data | 8.6 (61 reviews) | 

#### Support

| Feature | Funnel | Keboola | Google Cloud BigQuery | 
|---|---|---|---|
| **Multi-Model** | Not enough data | Not enough data | 8.7 (62 reviews) | 
| **Operating Systems** | Not enough data | Not enough data | 8.8 (62 reviews) | 

### DataOps Platforms

| Product | Score | Reviews |
|---|---|---|
| **Funnel** | N/A | N/A |
| **Keboola** | 7.3/10 | 16 |
| **Google Cloud BigQuery** | N/A | N/A |

#### Data Management

| Feature | Funnel | Keboola | Google Cloud BigQuery | 
|---|---|---|---|
| **Data Integration** | Not enough data | 9.0 (16 reviews) | Not enough data | 
| **Metadata** | Not enough data | 7.6 (16 reviews) | Not enough data | 
| **Self-service** | Not enough data | 9.2 (16 reviews) | Not enough data | 
| **Automated workflows** | Not enough data | 8.6 (16 reviews) | Not enough data | 

#### Agentic AI - DataOps Platforms

| Feature | Funnel | Keboola | Google Cloud BigQuery | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

#### Analytics

| Feature | Funnel | Keboola | Google Cloud BigQuery | 
|---|---|---|---|
| **Analytics capabilities** | Not enough data | 7.5 (14 reviews) | Not enough data | 
| **Dasboard visualizations** | Not enough data | 5.4 (14 reviews) | Not enough data | 

#### Monitoring and Management

| Feature | Funnel | Keboola | Google Cloud BigQuery | 
|---|---|---|---|
| **Data Observability** | Not enough data | 8.4 (16 reviews) | Not enough data | 
| **Testing capabilities** | Not enough data | 7.7 (15 reviews) | Not enough data | 

#### Cloud Deployment

| Feature | Funnel | Keboola | Google Cloud BigQuery | 
|---|---|---|---|
| **Hybrid cloud support** | Not enough data | 7.8 (12 reviews) | Not enough data | 
| **Cloud migration capabilities** | Not enough data | 8.2 (13 reviews) | Not enough data | 

#### Generative AI

| Feature | Funnel | Keboola | Google Cloud BigQuery | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | 3.5 (9 reviews) | Not enough data | 
| **AI Text Summarization** | Not enough data | 4.4 (9 reviews) | Not enough data | 

### Data Clean Room

| Product | Score | Reviews |
|---|---|---|
| **Funnel** | N/A | N/A |
| **Keboola** | N/A | N/A |
| **Google Cloud BigQuery** | 9.0/10 | 25 |

#### Centralized computation

| Feature | Funnel | Keboola | Google Cloud BigQuery | 
|---|---|---|---|
| **Centralized Computation** | Not enough data | Not enough data | 8.8 (20 reviews) | 

#### Localized computation

| Feature | Funnel | Keboola | Google Cloud BigQuery | 
|---|---|---|---|
| **Localized computation** | Not enough data | Not enough data | 8.2 (21 reviews) | 

### Predictive Analytics

| Product | Score | Reviews |
|---|---|---|
| **Funnel** | N/A | N/A |
| **Keboola** | N/A | N/A |
| **Google Cloud BigQuery** | 8.6/10 | 81 |

#### Statistical Tool

| Feature | Funnel | Keboola | Google Cloud BigQuery | 
|---|---|---|---|
| **Scripting** | Not enough data | Not enough data | 8.6 (75 reviews) | 
| **Data Mining** | Not enough data | Not enough data | 8.9 (75 reviews) | 
| **Algorithms** | Not enough data | Not enough data | 8.8 (77 reviews) | 

#### Data Analysis

| Feature | Funnel | Keboola | Google Cloud BigQuery | 
|---|---|---|---|
| **Analysis** | Not enough data | Not enough data | 9.2 (76 reviews) | 
| **Data Interaction** | Not enough data | Not enough data | 9.1 (76 reviews) | 

#### Decision Making

| Feature | Funnel | Keboola | Google Cloud BigQuery | 
|---|---|---|---|
| **Modeling** | Not enough data | Not enough data | 8.8 (77 reviews) | 
| **Data Visualizations** | Not enough data | Not enough data | 8.7 (74 reviews) | 
| **Report Generation** | Not enough data | Not enough data | 8.7 (77 reviews) | 
| **Data Unification** | Not enough data | Not enough data | 8.7 (74 reviews) | 

#### Generative AI

| Feature | Funnel | Keboola | Google Cloud BigQuery | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 7.5 (47 reviews) | 
| **AI Text Summarization** | Not enough data | Not enough data | 7.7 (47 reviews) | 

### Backup

| Product | Score | Reviews |
|---|---|---|
| **Funnel** | N/A | N/A |
| **Keboola** | N/A | N/A |
| **Google Cloud BigQuery** | N/A | N/A |

#### Management

| Feature | Funnel | Keboola | Google Cloud BigQuery | 
|---|---|---|---|
| **Disaster Recovery** | Not enough data | Not enough data | Not enough data | 
| **Remote Backup** | Not enough data | Not enough data | Not enough data | 
| **Storage Formats** | Not enough data | Not enough data | Not enough data | 
| **Scheduled Backups** | Not enough data | Not enough data | Not enough data | 
| **On-Demand Restoration** | Not enough data | Not enough data | Not enough data | 

#### Reporting

| Feature | Funnel | Keboola | Google Cloud BigQuery | 
|---|---|---|---|
| **Activity Monitoring** | Not enough data | Not enough data | Not enough data | 
| **Documentation** | Not enough data | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | Not enough data | 

#### Security

| Feature | Funnel | Keboola | Google Cloud BigQuery | 
|---|---|---|---|
| **Data Encryption** | Not enough data | Not enough data | Not enough data | 
| **Security and Compliance** | Not enough data | Not enough data | Not enough data | 
| **Deduplication ** | Not enough data | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Funnel** | 8.0/10 | 99 |
| **Keboola** | N/A | N/A |
| **Google Cloud BigQuery** | 8.9/10 | 71 |

#### Marketing Operations

| Feature | Funnel | Keboola | Google Cloud BigQuery | 
|---|---|---|---|
| **ROI Tracking** | 8.3 (76 reviews) ✓ Verified | Not enough data | 8.8 (63 reviews) | 
| **Data Collection** | 9.0 (87 reviews) ✓ Verified | Not enough data | 9.2 (62 reviews) | 
| **Customer Insights** | 7.7 (43 reviews) | Not enough data | 9.0 (62 reviews) | 
| **Multi-User Access** | 8.4 (75 reviews) ✓ Verified | Not enough data | 9.3 (63 reviews) | 
| **Spend Management** | 8.1 (47 reviews) ✓ Verified | Not enough data | 8.8 (61 reviews) | 
| **White Label** | Feature Not Available | Not enough data | 8.4 (60 reviews) | 

#### Campaign Activity

| Feature | Funnel | Keboola | Google Cloud BigQuery | 
|---|---|---|---|
| **Campaign Insights** | 8.5 (81 reviews) ✓ Verified | Not enough data | 9.0 (65 reviews) | 
| **Reports and Dashboards** | 8.7 (84 reviews) ✓ Verified | Not enough data | 9.4 (65 reviews) | 
| **Campaign Stickiness** | 8.2 (68 reviews) ✓ Verified | Not enough data | 8.6 (62 reviews) | 
| **Multichannel Tracking** | 8.9 (84 reviews) ✓ Verified | Not enough data | 9.2 (59 reviews) | 
| **Brand Optimization** | 7.8 (41 reviews) | Not enough data | 8.9 (60 reviews) | 
| **Predictive Analytics** | 7.6 (41 reviews) ✓ Verified | Not enough data | 9.0 (62 reviews) | 

#### Agentic AI - Marketing Analytics

| Feature | Funnel | Keboola | Google Cloud BigQuery | 
|---|---|---|---|
| **Autonomous Task Execution** | 7.5 (6 reviews) | Not enough data | 8.5 (13 reviews) | 
| **Cross-system Integration** | 6.9 (6 reviews) | Not enough data | 9.5 (14 reviews) | 
| **Proactive Assistance** | 6.9 (7 reviews) | Not enough data | 8.2 (13 reviews) | 

### Big Data Processing and Distribution

| Product | Score | Reviews |
|---|---|---|
| **Funnel** | N/A | N/A |
| **Keboola** | N/A | N/A |
| **Google Cloud BigQuery** | 8.7/10 | 207 |

#### Database

| Feature | Funnel | Keboola | Google Cloud BigQuery | 
|---|---|---|---|
| **Real-Time Data Collection** | Not enough data | Not enough data | 8.7 (166 reviews) | 
| **Data Distribution** | Not enough data | Not enough data | 8.9 (164 reviews) | 
| **Data Lake** | Not enough data | Not enough data | 8.7 (159 reviews) | 

#### Integrations

| Feature | Funnel | Keboola | Google Cloud BigQuery | 
|---|---|---|---|
| **Hadoop Integration** | Not enough data | Not enough data | 8.3 (127 reviews) | 
| **Spark Integration** | Not enough data | Not enough data | 8.5 (124 reviews) | 

#### Platform

| Feature | Funnel | Keboola | Google Cloud BigQuery | 
|---|---|---|---|
| **Machine Scaling** | Not enough data | Not enough data | 8.8 (141 reviews) | 
| **Data Preparation** | Not enough data | Not enough data | 8.8 (156 reviews) | 
| **Spark Integration** | Not enough data | Not enough data | 8.5 (124 reviews) | 

#### Processing

| Feature | Funnel | Keboola | Google Cloud BigQuery | 
|---|---|---|---|
| **Cloud Processing** | Not enough data | Not enough data | 9.2 (159 reviews) | 
| **Workload Processing** | Not enough data | Not enough data | 9.0 (152 reviews) | 

### Big Data Analytics

| Product | Score | Reviews |
|---|---|---|
| **Funnel** | N/A | N/A |
| **Keboola** | N/A | N/A |
| **Google Cloud BigQuery** | 8.5/10 | 322 |

#### Data Transformation

| Feature | Funnel | Keboola | Google Cloud BigQuery | 
|---|---|---|---|
| **Real-Time Analytics** | Not enough data | Not enough data | 8.8 (279 reviews) | 
| **Data Querying** | Not enough data | Not enough data | 9.3 (288 reviews) | 

#### Connectivity

| Feature | Funnel | Keboola | Google Cloud BigQuery | 
|---|---|---|---|
| **Hadoop Integration** | Not enough data | Not enough data | 8.0 (245 reviews) | 
| **Spark Integration** | Not enough data | Not enough data | 8.1 (244 reviews) | 
| **Multi-Source Analysis** | Not enough data | Not enough data | 8.7 (273 reviews) | 
| **Data Lake** | Not enough data | Not enough data | 8.7 (264 reviews) | 

#### Operations

| Feature | Funnel | Keboola | Google Cloud BigQuery | 
|---|---|---|---|
| **Data Visualization** | Not enough data | Not enough data | 8.4 (273 reviews) | 
| **Data Workflow** | Not enough data | Not enough data | 8.6 (271 reviews) | 
| **Governed Discovery** | Not enough data | Not enough data | 8.3 (249 reviews) | 
| **Embedded Analytics** | Not enough data | Not enough data | 8.4 (256 reviews) | 
| **Notebooks** | Not enough data | Not enough data | 8.5 (248 reviews) | 

### Big Data

| Product | Score | Reviews |
|---|---|---|
| **Funnel** | N/A | N/A |
| **Keboola** | N/A | N/A |
| **Google Cloud BigQuery** | N/A | N/A |

#### Building Reports

| Feature | Funnel | Keboola | Google Cloud BigQuery | 
|---|---|---|---|
| **Data Transformation** | Not enough data | Not enough data | Not enough data | 
| **Data Modeling** | Not enough data | Not enough data | Not enough data | 
| **WYSIWYG Report Design** | Not enough data | Not enough data | Not enough data | 
| **Integration APIs** | Not enough data | Not enough data | Not enough data | 

#### Platform

| Feature | Funnel | Keboola | Google Cloud BigQuery | 
|---|---|---|---|
| **Mobile User Support** | Not enough data | Not enough data | Not enough data | 
| **Customization ** | Not enough data | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | Not enough data | 
| **Sandbox / Test Environments** | Not enough data | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | Not enough data | 
| **Breadth of Partner Applications** | Not enough data | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [ETL Tools](https://www.g2.com/categories/etl-tools)

**Unique to Funnel (2):** [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)

**Unique to Keboola (8):** [DataOps Platforms](https://www.g2.com/categories/dataops-platforms), [Data Replication Software](https://www.g2.com/categories/data-replication), [Data Extraction Tools](https://www.g2.com/categories/data-extraction-tools), [Big Data Integration Platforms](https://www.g2.com/categories/big-data-integration-platforms), [iPaaS Software](https://www.g2.com/categories/ipaas), [Data Management Platforms (DMP)](https://www.g2.com/categories/data-management-platform-dmp), [Big Data Analytics Software](https://www.g2.com/categories/big-data-analytics), [Data Warehouse Solutions](https://www.g2.com/categories/data-warehouse)

**Unique to Google Cloud BigQuery (8):** [Columnar Databases](https://www.g2.com/categories/columnar-databases), [Big Data Integration Platforms](https://www.g2.com/categories/big-data-integration-platforms), [Big Data Processing And Distribution Systems](https://www.g2.com/categories/big-data-processing-and-distribution), [Big Data Analytics Software](https://www.g2.com/categories/big-data-analytics), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Predictive Analytics Software](https://www.g2.com/categories/predictive-analytics), [Data Warehouse Solutions](https://www.g2.com/categories/data-warehouse), [Data Clean Room Software](https://www.g2.com/categories/data-clean-room)


---
## Reviewer Demographics

### By Company Size

| Segment | Funnel | Keboola | Google Cloud BigQuery | 
|---|---|---|---|
| **Small-Business** | 50.9% | 20.5% | 27.5% | 
| **Mid-Market** | 43.5% | 65.2% | 34.1% | 
| **Enterprise** | 5.6% | 14.4% | 38.4% | 

### By Industry

#### Funnel

- **Marketing and Advertising:** 42.6%
- **Retail:** 6.2%
- **Information Technology and Services:** 6.2%
- **Internet:** 4.3%
- **Consumer Goods:** 3.1%
- **Apparel & Fashion:** 2.5%
- **Financial Services:** 1.9%
- **Real Estate:** 1.9%
- **Food & Beverages:** 1.9%
- **Pharmaceuticals:** 1.9%
- **Other:** 27.8%

#### Keboola

- **Information Technology and Services:** 12.9%
- **Marketing and Advertising:** 12.1%
- **Retail:** 7.6%
- **Media Production:** 7.6%
- **Computer Software:** 6.1%
- **Internet:** 6.1%
- **Financial Services:** 6.1%
- **Hospitality:** 3.8%
- **Food & Beverages:** 3.8%
- **Automotive:** 3.0%
- **Other:** 31.1%

#### Google Cloud BigQuery

- **Information Technology and Services:** 15.2%
- **Computer Software:** 13.6%
- **Retail:** 7.1%
- **Financial Services:** 6.6%
- **Marketing and Advertising:** 5.2%
- **Consulting:** 3.5%
- **Telecommunications:** 2.8%
- **Banking:** 2.6%
- **Computer & Network Security:** 2.2%
- **Hospital & Health Care:** 1.9%
- **Other:** 39.1%

---
## Alternatives

### Alternatives to Funnel

- [Supermetrics](https://www.g2.com/products/supermetrics/reviews) — 4.4/5 stars (823 reviews)
- [Adverity](https://www.g2.com/products/adverity/reviews) — 4.4/5 stars (268 reviews)
- [Improvado](https://www.g2.com/products/improvado-improvado/reviews) — 4.4/5 stars (80 reviews)
- [TapClicks](https://www.g2.com/products/tapclicks/reviews) — 4.3/5 stars (336 reviews)
- [Looker](https://www.g2.com/products/looker/reviews) — 4.4/5 stars (1643 reviews)
- [NinjaCat](https://www.g2.com/products/ninjacat/reviews) — 4.2/5 stars (316 reviews)
- [Fivetran](https://www.g2.com/products/fivetran/reviews) — 4.3/5 stars (795 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14767 reviews)
- [Windsor.ai](https://www.g2.com/products/windsor-ai/reviews) — 4.5/5 stars (86 reviews)
- [Dataslayer.ai](https://www.g2.com/products/dataslayer-ai/reviews) — 4.8/5 stars (307 reviews)

### Alternatives to Keboola

- [Fivetran](https://www.g2.com/products/fivetran/reviews) — 4.3/5 stars (795 reviews)
- [Databricks](https://www.g2.com/products/databricks/reviews) — 4.6/5 stars (797 reviews)
- [Workato](https://www.g2.com/products/workato/reviews) — 4.7/5 stars (753 reviews)
- [Snowflake](https://www.g2.com/products/snowflake/reviews) — 4.5/5 stars (756 reviews)
- [Zapier](https://www.g2.com/products/zapier/reviews) — 4.5/5 stars (2076 reviews)
- [SnapLogic Intelligent Integration Platform (IIP)](https://www.g2.com/products/snaplogic-intelligent-integration-platform-iip/reviews) — 4.4/5 stars (398 reviews)
- [Apify](https://www.g2.com/products/apify/reviews) — 4.7/5 stars (487 reviews)
- [Boost.space](https://www.g2.com/products/boost-space/reviews) — 4.6/5 stars (350 reviews)
- [MuleSoft Anypoint Platform](https://www.g2.com/products/mulesoft-anypoint-platform/reviews) — 4.5/5 stars (756 reviews)
- [Alteryx](https://www.g2.com/products/alteryx/reviews) — 4.6/5 stars (814 reviews)

### Alternatives to Google Cloud BigQuery

- [Snowflake](https://www.g2.com/products/snowflake/reviews) — 4.5/5 stars (756 reviews)
- [Databricks](https://www.g2.com/products/databricks/reviews) — 4.6/5 stars (797 reviews)
- [Cloudera Data Platform](https://www.g2.com/products/cloudera-cloudera-data-platform/reviews) — 4.1/5 stars (136 reviews)
- [Amazon Redshift](https://www.g2.com/products/amazon-redshift/reviews) — 4.3/5 stars (402 reviews)
- [Teradata Vantage](https://www.g2.com/products/teradata-teradata-vantage/reviews) — 4.3/5 stars (375 reviews)
- [OpenText Vertica](https://www.g2.com/products/opentext-vertica/reviews) — 4.3/5 stars (216 reviews)
- [Alteryx](https://www.g2.com/products/alteryx/reviews) — 4.6/5 stars (814 reviews)
- [IBM Db2](https://www.g2.com/products/ibm-db2/reviews) — 4.1/5 stars (682 reviews)
- [Qubole](https://www.g2.com/products/qubole/reviews) — 4.0/5 stars (259 reviews)
- [Microsoft SQL Server](https://www.g2.com/products/microsoft-sql-server/reviews) — 4.4/5 stars (2282 reviews)

---
## Top Discussions

### Funnel

- Title: [What do you like most about Funnel for data collection, and what improvements could be made?](https://www.g2.com/discussions/what-do-you-like-most-about-funnel-for-data-collection-and-what-improvements-could-be-made) — 1 comment, 1 upvote
  > **Top comment:** "I'm currently utilizing the free version of Funnel.io for visualizing Meta Ads within Looker Studio, and I'm satisfied with it. I don't require any further..."
- Title: [What is a funnel builder?](https://www.g2.com/discussions/what-is-a-funnel-builder) — 1 comment
  > **Top comment:** "Haven't heard of it"
- Title: [Can I see data retroactively in Funnel?](https://www.g2.com/discussions/3680-retroactive-data) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Yes. Because Funnel pulls down data from your advertising platforms and Google Analytics account we can report as far back as you have data in these..."
- Title: [Which advertising platforms does Funnel support?](https://www.g2.com/discussions/3676-advertising-platforms) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Funnel supports Google Analytics. We pull down data from your Google Analytics account and match it up with you advertising data so you can measure your..."

### Keboola

- Title: [Are you planning to include those extractors: Pinterest, TikTok, Spinoco? All of the would be beneficial for our use.](https://www.g2.com/discussions/are-you-planning-to-include-those-extractors-pinterest-tiktok-spinoco-all-of-the-would-be-beneficial-for-our-use) — 2 comments, 1 upvote
  > **Top comment:** "TikTok"

### Google Cloud BigQuery

- Title: [Is Big Query free?](https://www.g2.com/discussions/is-big-query-free) — 3 comments, 1 upvote
  > **Top comment:** "my cloud software store "
- Title: [Is BigQuery part of Google Cloud Platform?](https://www.g2.com/discussions/is-bigquery-part-of-google-cloud-platform) — 2 comments, 2 upvotes
  > **Top comment:** "Yes, bigquery is part of google cloud platform."
- Title: [What is Google BigQuery based on?](https://www.g2.com/discussions/what-is-google-bigquery-based-on) — 1 comment
  > **Top comment:** "Dremel: The Execution Engine
Colossus: Distributed Storage
Borg: Compute
Jupiter: The Network
"
- Title: [What is Google BigQuery used for?](https://www.g2.com/discussions/what-is-google-bigquery-used-for) — 1 comment
  > **Top comment:** "BigQuery is a powerful tool for organizations that need to analyze large datasets quickly and effectively and can be used for a variety of purposes depending..."
- Title: [When we can integrate](https://www.g2.com/discussions/when-we-can-integrate) — 1 comment, 1 upvote
  > **Top comment:** "Hi Pankaj, what kind of integration do you want to make?"

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/funnel-vs-keboola-vs-google-cloud-bigquery)