# Funnel, Keboola vs Fivetran Comparison | | Funnel | Keboola | Fivetran | |---|---|---|---| | **Star Rating** | 4.5 out of 5 | 4.6 out of 5 | 4.3 out of 5 | | **Total Reviews** | 165 | 137 | 795 | | **Largest Market Segment** | Small-Business (50.9% of reviews) | Mid-Market (65.2% of reviews) | Mid-Market (59.1% of reviews) | | **Entry Level Price** | Starting at $400.00 | Free With One-Time Purchase | Free | --- ## Top Pros & Cons ### Funnel Pros: - Ease of Use (5 reviews) - Integrations (5 reviews) Cons: - Learning Curve (3 reviews) - Expensive (2 reviews) ### Keboola Pros: - Ease of Use (35 reviews) - Features (27 reviews) Cons: - Learning Curve (14 reviews) - Complexity (13 reviews) ### Fivetran Pros: - Ease of Use (187 reviews) - Easy Setup (74 reviews) Cons: - Sync Issues (60 reviews) - Expensive (36 reviews) --- ## Ratings Comparison | Rating | Funnel | Keboola | Fivetran | |---|---|---|---| | **Meets Requirements** | 8.8 (142 reviews) | 8.7 (109 reviews) | 8.6 (585 reviews) | | **Ease of Use** | 8.5 (145 reviews) | 8.6 (110 reviews) | 9.0 (593 reviews) | | **Ease of Setup** | 8.8 (104 reviews) | 8.4 (81 reviews) | 9.1 (374 reviews) | | **Ease of Admin** | 8.9 (95 reviews) | 8.1 (56 reviews) | 8.8 (327 reviews) | | **Quality of Support** | 9.1 (139 reviews) | 9.5 (107 reviews) | 8.5 (535 reviews) | | **Has the product been a good partner in doing business?** | 9.1 (94 reviews) | 9.0 (56 reviews) | 8.7 (321 reviews) | | **Product Direction (% positive)** | 8.7 (143 reviews) | 8.9 (104 reviews) | 8.4 (531 reviews) | --- ## Pricing ### Funnel #### Entry-Level Pricing Plan: Starter Price: Starting at $400.00 Description: Begin your journey to data-driven marketing with our Starter Plan. Key Features: - 500 flexpoints included (additional flexpoints can be purchased) - Connect to our 121 most popular data sources - Send data to Looker Studio, Google Sheets, Microsoft Excel, or use built-in Funnel dashboards [Browse all 3 editions](https://www.g2.com/products/funnel/pricing) #### Free Trial Yes ### Keboola #### Entry-Level Pricing Plan: Free Tier Price: Free With One-Time Purchase Description: Our Free Tier gives you 60 free computation minutes each month to explore, build, and prototype in Keboola. If you need more, you can manually or automatically top up your account with additional credits at $0.14 per minute. This plan is ideal for early exploration, data prototyping, and self-paced learning, giving you a full hands-on experience with Keboola’s core capabilities—risk-free. Key Features: - Transformations: SQL, Python, R, dbt, No-code, Data Science - Scheduling & Triggers: Time-based or event-driven job automation - Monitoring & Alerts: Jobs list, email & webhook notifications [Browse all 2 editions](https://www.g2.com/products/keboola/pricing) #### Free Trial Yes ### Fivetran #### Entry-Level Pricing Plan: Free Plan Price: Free Description: For individuals automating ELT for small volumes of data. Key Features: - Access Standard Plan features, free up to 500,000 monthly active rows (MAR) - Commitment free: No credit card required [Browse all 4 editions](https://www.g2.com/products/fivetran/pricing) #### Free Trial Yes --- ## Features Comparison By Category ### Digital Analytics | Product | Score | Reviews | |---|---|---| | **Funnel** | 8.8/10 | 85 | | **Keboola** | N/A | N/A | | **Fivetran** | N/A | N/A | #### Metrics | Feature | Funnel | Keboola | Fivetran | |---|---|---|---| | **Sessions - Digital Analytics** | 9.0 (70 reviews) | Not enough data | Not enough data | | **Engagement** | 8.9 (68 reviews) | Not enough data | Not enough data | | **Entry and Exit Pages** | 8.4 (46 reviews) | Not enough data | Not enough data | | **Standard Event Tracking** | 8.9 (45 reviews) | Not enough data | Not enough data | | **Custom Event Tracking** | 8.6 (44 reviews) | Not enough data | Not enough data | | **Retention** | 8.5 (56 reviews) | Not enough data | Not enough data | | **Return** | 8.8 (56 reviews) | Not enough data | Not enough data | | **Conversions** | 9.1 (71 reviews) | Not enough data | Not enough data | | **Funnels** | 9.0 (43 reviews) | Not enough data | Not enough data | #### Reporting | Feature | Funnel | Keboola | Fivetran | |---|---|---|---| | **Real-Time Reporting** | 8.7 (49 reviews) | Not enough data | Not enough data | | **Trending** | 8.8 (43 reviews) | Not enough data | Not enough data | | **Retroactive Reporting** | 8.7 (62 reviews) | Not enough data | Not enough data | | **Segmentation** | 8.7 (52 reviews) | Not enough data | Not enough data | | **Mobile Reporting** | 8.2 (40 reviews) | Not enough data | Not enough data | | **Unification Across Devices** | 8.1 (55 reviews) | Not enough data | Not enough data | | **Custom Reports and Dashboards** | 9.2 (70 reviews) | Not enough data | Not enough data | #### Other | Feature | Funnel | Keboola | Fivetran | |---|---|---|---| | **User Data** | Feature Not Available | Not enough data | Not enough data | | **Site Search Reporting** | Feature Not Available | Not enough data | Not enough data | | **Load Time Monitoring** | Feature Not Available | Not enough data | Not enough data | | **Campaign Tracking** | 8.9 (73 reviews) | Not enough data | Not enough data | | **E-Commerce** | 8.9 (59 reviews) | Not enough data | Not enough data | | **Promotional Messages** | Feature Not Available | Not enough data | Not enough data | | **Administration Alerts** | Feature Not Available | Not enough data | Not enough data | #### Agentic AI - Digital Analytics | Feature | Funnel | Keboola | Fivetran | |---|---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | Not enough data | #### Administration | Feature | Funnel | Keboola | Fivetran | |---|---|---|---| | **API / Integrations** | 8.9 (72 reviews) | Not enough data | Not enough data | | **QA Testing** | Feature Not Available | Not enough data | Not enough data | | **Performance and Reliability** | 9.1 (75 reviews) | Not enough data | Not enough data | | **User, Role, and Access Management** | 8.9 (75 reviews) | Not enough data | Not enough data | ### Data Management Platform (DMP) | Product | Score | Reviews | |---|---|---| | **Funnel** | N/A | N/A | | **Keboola** | 7.4/10 | 21 | | **Fivetran** | N/A | N/A | #### Data Integration | Feature | Funnel | Keboola | Fivetran | |---|---|---|---| | **1st-Party Data Integration** | Not enough data | 8.3 (20 reviews) | Not enough data | | **2nd-Party Data Integration** | Not enough data | 8.2 (20 reviews) | Not enough data | | **3rd-Party Data Integration** | Not enough data | 7.9 (20 reviews) | Not enough data | | **Offline Data Integration** | Not enough data | 7.4 (18 reviews) | Not enough data | | **Mobile Data Integration** | Not enough data | 5.9 (17 reviews) | Not enough data | | **Data Export Tools** | Not enough data | 8.2 (19 reviews) | Not enough data | #### Agentic AI - Data Management Platform (DMP) | Feature | Funnel | Keboola | Fivetran | |---|---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | Not enough data | #### Data Analysis & Optimization | Feature | Funnel | Keboola | Fivetran | |---|---|---|---| | **Audience Segmentation** | Not enough data | 7.4 (20 reviews) | Not enough data | | **Recommendations** | Not enough data | 6.6 (18 reviews) | Not enough data | | **Standard Dashboards** | Not enough data | 5.0 (19 reviews) | Not enough data | | **Custom Reports** | Not enough data | 5.9 (19 reviews) | Not enough data | #### Platform | Feature | Funnel | Keboola | Fivetran | |---|---|---|---| | **Data Permissions** | Not enough data | 7.1 (19 reviews) | Not enough data | | **User, Role, and Access Management** | Not enough data | 7.6 (20 reviews) | Not enough data | | **Performance and Reliability** | Not enough data | 8.6 (20 reviews) | Not enough data | | **Enterprise Scalability** | Not enough data | 8.8 (19 reviews) | Not enough data | | **Internationalization** | Not enough data | 6.9 (18 reviews) | Not enough data | ### Data Extraction | Product | Score | Reviews | |---|---|---| | **Funnel** | N/A | N/A | | **Keboola** | 8.1/10 | 71 | | **Fivetran** | 8.0/10 | 176 | #### Functionality | Feature | Funnel | Keboola | Fivetran | |---|---|---|---| | **Diverse Extraction Points** | Not enough data | 8.7 (66 reviews) | 8.4 (152 reviews) | | **Data Structuring** | Not enough data | 8.5 (66 reviews) | 8.5 (145 reviews) | | **Consolidation** | Not enough data | 8.8 (63 reviews) | 8.4 (129 reviews) | | **Data Cleaning** | Not enough data | 8.0 (69 reviews) | 7.1 (116 reviews) | | **Cloud Extraction** | Not enough data | 9.0 (64 reviews) | 8.7 (138 reviews) | | **Visualization** | Not enough data | 5.2 (53 reviews) | 6.4 (111 reviews) | #### Diverse Extraction Points | Feature | Funnel | Keboola | Fivetran | |---|---|---|---| | **Diverse Extraction Points** | Not enough data | 8.7 (66 reviews) | 8.4 (152 reviews) | ### ETL Tools | Product | Score | Reviews | |---|---|---| | **Funnel** | 8.4/10 | 24 | | **Keboola** | 8.4/10 | 74 | | **Fivetran** | 8.4/10 | 219 | #### Management | Feature | Funnel | Keboola | Fivetran | |---|---|---|---| | **Reporting** | 8.3 (20 reviews) | 7.0 (61 reviews) | 7.7 (150 reviews) | | **Auditing** | 7.0 (18 reviews) | 7.1 (54 reviews) | 7.4 (146 reviews) | #### Functionality | Feature | Funnel | Keboola | Fivetran | |---|---|---|---| | **Extraction** | 8.8 (19 reviews) | 9.1 (72 reviews) | 8.9 (162 reviews) | | **Transformation** | 8.5 (20 reviews) | 9.2 (73 reviews) | 8.1 (171 reviews) | | **Loading** | 8.8 (20 reviews) | 8.9 (72 reviews) | 8.9 (194 reviews) | | **Automation** | 8.8 (20 reviews) | 9.1 (72 reviews) | 9.0 (194 reviews) | | **Scalability** | 8.6 (20 reviews) | 8.5 (69 reviews) | 8.5 (188 reviews) | ### Data Replication | Product | Score | Reviews | |---|---|---| | **Funnel** | N/A | N/A | | **Keboola** | 7.6/10 | 21 | | **Fivetran** | 7.9/10 | 95 | #### Management | Feature | Funnel | Keboola | Fivetran | |---|---|---|---| | **Real-Time Analytics** | Not enough data | 6.8 (15 reviews) | 7.2 (66 reviews) | | **Solution Integration** | Not enough data | 7.6 (19 reviews) | 8.2 (59 reviews) | | **Infrastructure Compatibility** | Not enough data | 8.4 (19 reviews) | 8.5 (77 reviews) | | **Monitoring** | Not enough data | 7.7 (19 reviews) | 8.0 (82 reviews) | #### Solution Provision | Feature | Funnel | Keboola | Fivetran | |---|---|---|---| | **System Failover** | Not enough data | 7.1 (16 reviews) | 7.3 (55 reviews) | | **Pay by Usage** | Not enough data | 8.0 (17 reviews) | 8.3 (71 reviews) | | **Service Provision** | Not enough data | Feature Not Available | 7.6 (54 reviews) | ### Data Warehouse | Product | Score | Reviews | |---|---|---| | **Funnel** | N/A | N/A | | **Keboola** | N/A | N/A | | **Fivetran** | N/A | N/A | #### Data Management | Feature | Funnel | Keboola | Fivetran | |---|---|---|---| | **Data Integration** | Not enough data | Not enough data | Not enough data | | **Data Compression** | Not enough data | Not enough data | Not enough data | | **Data Quality** | Not enough data | Not enough data | Not enough data | | **Built-In Data Analytics** | Not enough data | Not enough data | Not enough data | | **In-Database Machine Learning** | Not enough data | Not enough data | Not enough data | | **Data Lake Analytics** | Not enough data | Not enough data | Not enough data | #### Integration | Feature | Funnel | Keboola | Fivetran | |---|---|---|---| | **AI/ ML Integration** | Not enough data | Not enough data | Not enough data | | **BI Tool Integration** | Not enough data | Not enough data | Not enough data | | **Data lake Integration** | Not enough data | Not enough data | Not enough data | #### Deployment | Feature | Funnel | Keboola | Fivetran | |---|---|---|---| | **On-Premise** | Not enough data | Not enough data | Not enough data | | **Cloud** | Not enough data | Not enough data | Not enough data | #### Performance | Feature | Funnel | Keboola | Fivetran | |---|---|---|---| | **Scalability** | Not enough data | Not enough data | Not enough data | #### Security | Feature | Funnel | Keboola | Fivetran | |---|---|---|---| | **Data Governance** | Not enough data | Not enough data | Not enough data | | **Data Security** | Not enough data | Not enough data | Not enough data | #### Generative AI | Feature | Funnel | Keboola | Fivetran | |---|---|---|---| | **AI Text Generation** | Not enough data | Not enough data | Not enough data | | **AI Text Summarization** | Not enough data | Not enough data | Not enough data | ### iPaaS | Product | Score | Reviews | |---|---|---| | **Funnel** | N/A | N/A | | **Keboola** | N/A | N/A | | **Fivetran** | N/A | N/A | #### Development | Feature | Funnel | Keboola | Fivetran | |---|---|---|---| | **Real-Time Integration** | Not enough data | Not enough data | Not enough data | | **API Designer** | Not enough data | Not enough data | Not enough data | | **Flow Designer** | Not enough data | Not enough data | Not enough data | | **Pre-Built Connectors** | Not enough data | Not enough data | Not enough data | | **Custom Connectors** | Not enough data | Not enough data | Not enough data | | **Reusable connectors** | Not enough data | Not enough data | Not enough data | | **Multi - tenant architecture** | Not enough data | Not enough data | Not enough data | #### Management | Feature | Funnel | Keboola | Fivetran | |---|---|---|---| | **Monitoring & Notification** | Not enough data | Not enough data | Not enough data | | **Routing And Orchestration** | Not enough data | Not enough data | Not enough data | | **Data Mapping** | Not enough data | Not enough data | Not enough data | | **Data Transformation** | Not enough data | Not enough data | Not enough data | | **API Management** | Not enough data | Not enough data | Not enough data | #### Security | Feature | Funnel | Keboola | Fivetran | |---|---|---|---| | **Data Encryption** | Not enough data | Not enough data | Not enough data | | **Security Standards** | Not enough data | Not enough data | Not enough data | | **Communication Protocol** | Not enough data | Not enough data | Not enough data | #### Integration Options | Feature | Funnel | Keboola | Fivetran | |---|---|---|---| | **Data Virtualization** | Not enough data | Not enough data | Not enough data | | **Managed File Transfers** | Not enough data | Not enough data | Not enough data | | **Big Data Processing** | Not enough data | Not enough data | Not enough data | | **EDI** | Not enough data | Not enough data | Not enough data | #### Deployment | Feature | Funnel | Keboola | Fivetran | |---|---|---|---| | **Hybrid** | Not enough data | Feature Not Available | Not enough data | | **Cloud to Cloud** | Not enough data | Not enough data | Not enough data | ### DataOps Platforms | Product | Score | Reviews | |---|---|---| | **Funnel** | N/A | N/A | | **Keboola** | 7.3/10 | 16 | | **Fivetran** | N/A | N/A | #### Data Management | Feature | Funnel | Keboola | Fivetran | |---|---|---|---| | **Data Integration** | Not enough data | 9.0 (16 reviews) | Not enough data | | **Metadata** | Not enough data | 7.6 (16 reviews) | Not enough data | | **Self-service** | Not enough data | 9.2 (16 reviews) | Not enough data | | **Automated workflows** | Not enough data | 8.6 (16 reviews) | Not enough data | #### Agentic AI - DataOps Platforms | Feature | Funnel | Keboola | Fivetran | |---|---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | Not enough data | #### Analytics | Feature | Funnel | Keboola | Fivetran | |---|---|---|---| | **Analytics capabilities** | Not enough data | 7.5 (14 reviews) | Not enough data | | **Dasboard visualizations** | Not enough data | 5.4 (14 reviews) | Not enough data | #### Monitoring and Management | Feature | Funnel | Keboola | Fivetran | |---|---|---|---| | **Data Observability** | Not enough data | 8.4 (16 reviews) | Not enough data | | **Testing capabilities** | Not enough data | 7.7 (15 reviews) | Not enough data | #### Cloud Deployment | Feature | Funnel | Keboola | Fivetran | |---|---|---|---| | **Hybrid cloud support** | Not enough data | 7.8 (12 reviews) | Not enough data | | **Cloud migration capabilities** | Not enough data | 8.2 (13 reviews) | Not enough data | #### Generative AI | Feature | Funnel | Keboola | Fivetran | |---|---|---|---| | **AI Text Generation** | Not enough data | 3.5 (9 reviews) | Not enough data | | **AI Text Summarization** | Not enough data | 4.4 (9 reviews) | Not enough data | ### Backup | Product | Score | Reviews | |---|---|---| | **Funnel** | N/A | N/A | | **Keboola** | N/A | N/A | | **Fivetran** | N/A | N/A | #### Management | Feature | Funnel | Keboola | Fivetran | |---|---|---|---| | **Disaster Recovery** | Not enough data | Not enough data | Not enough data | | **Remote Backup** | Not enough data | Not enough data | Not enough data | | **Storage Formats** | Not enough data | Not enough data | Not enough data | | **Scheduled Backups** | Not enough data | Not enough data | Not enough data | | **On-Demand Restoration** | Not enough data | Not enough data | Not enough data | #### Reporting | Feature | Funnel | Keboola | Fivetran | |---|---|---|---| | **Activity Monitoring** | Not enough data | Not enough data | Not enough data | | **Documentation** | Not enough data | Not enough data | Not enough data | | **Alerts/Notifications** | Not enough data | Not enough data | Not enough data | #### Security | Feature | Funnel | Keboola | Fivetran | |---|---|---|---| | **Data Encryption** | Not enough data | Not enough data | Not enough data | | **Security and Compliance** | Not enough data | Not enough data | Not enough data | | **Deduplication ** | Not enough data | Not enough data | Not enough data | ### Marketing Analytics | Product | Score | Reviews | |---|---|---| | **Funnel** | 8.0/10 | 99 | | **Keboola** | N/A | N/A | | **Fivetran** | N/A | N/A | #### Marketing Operations | Feature | Funnel | Keboola | Fivetran | |---|---|---|---| | **ROI Tracking** | 8.3 (76 reviews) ✓ Verified | Not enough data | Not enough data | | **Data Collection** | 9.0 (87 reviews) ✓ Verified | Not enough data | Not enough data | | **Customer Insights** | 7.7 (43 reviews) | Not enough data | Not enough data | | **Multi-User Access** | 8.4 (75 reviews) ✓ Verified | Not enough data | Not enough data | | **Spend Management** | 8.1 (47 reviews) ✓ Verified | Not enough data | Not enough data | | **White Label** | Feature Not Available | Not enough data | Not enough data | #### Campaign Activity | Feature | Funnel | Keboola | Fivetran | |---|---|---|---| | **Campaign Insights** | 8.5 (81 reviews) ✓ Verified | Not enough data | Not enough data | | **Reports and Dashboards** | 8.7 (84 reviews) ✓ Verified | Not enough data | Not enough data | | **Campaign Stickiness** | 8.2 (68 reviews) ✓ Verified | Not enough data | Not enough data | | **Multichannel Tracking** | 8.9 (84 reviews) ✓ Verified | Not enough data | Not enough data | | **Brand Optimization** | 7.8 (41 reviews) | Not enough data | Not enough data | | **Predictive Analytics** | 7.6 (41 reviews) ✓ Verified | Not enough data | Not enough data | #### Agentic AI - Marketing Analytics | Feature | Funnel | Keboola | Fivetran | |---|---|---|---| | **Autonomous Task Execution** | 7.5 (6 reviews) | Not enough data | Not enough data | | **Cross-system Integration** | 6.9 (6 reviews) | Not enough data | Not enough data | | **Proactive Assistance** | 6.9 (7 reviews) | Not enough data | Not enough data | ### Big Data Analytics | Product | Score | Reviews | |---|---|---| | **Funnel** | N/A | N/A | | **Keboola** | N/A | N/A | | **Fivetran** | N/A | N/A | #### Data Transformation | Feature | Funnel | Keboola | Fivetran | |---|---|---|---| | **Real-Time Analytics** | Not enough data | Not enough data | Not enough data | | **Data Querying** | Not enough data | Not enough data | Not enough data | #### Connectivity | Feature | Funnel | Keboola | Fivetran | |---|---|---|---| | **Hadoop Integration** | Not enough data | Not enough data | Not enough data | | **Spark Integration** | Not enough data | Not enough data | Not enough data | | **Multi-Source Analysis** | Not enough data | Not enough data | Not enough data | | **Data Lake** | Not enough data | Not enough data | Not enough data | #### Operations | Feature | Funnel | Keboola | Fivetran | |---|---|---|---| | **Data Visualization** | Not enough data | Not enough data | Not enough data | | **Data Workflow** | Not enough data | Not enough data | Not enough data | | **Governed Discovery** | Not enough data | Not enough data | Not enough data | | **Embedded Analytics** | Not enough data | Not enough data | Not enough data | | **Notebooks** | Not enough data | Not enough data | Not enough data | ### Big Data | Product | Score | Reviews | |---|---|---| | **Funnel** | N/A | N/A | | **Keboola** | N/A | N/A | | **Fivetran** | N/A | N/A | #### Building Reports | Feature | Funnel | Keboola | Fivetran | |---|---|---|---| | **Data Transformation** | Not enough data | Not enough data | Not enough data | | **Data Modeling** | Not enough data | Not enough data | Not enough data | | **WYSIWYG Report Design** | Not enough data | Not enough data | Not enough data | | **Integration APIs** | Not enough data | Not enough data | Not enough data | #### Platform | Feature | Funnel | Keboola | Fivetran | |---|---|---|---| | **Mobile User Support** | Not enough data | Not enough data | Not enough data | | **Customization ** | Not enough data | Not enough data | Not enough data | | **User, Role, and Access Management** | Not enough data | Not enough data | Not enough data | | **Internationalization** | Not enough data | Not enough data | Not enough data | | **Sandbox / Test Environments** | Not enough data | Not enough data | Not enough data | | **Performance and Reliability** | Not enough data | Not enough data | Not enough data | | **Breadth of Partner Applications** | Not enough data | Not enough data | Not enough data | --- ## Categories **Shared Categories (1):** [ETL Tools](https://www.g2.com/categories/etl-tools) **Unique to Funnel (2):** [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics) **Unique to Keboola (8):** [DataOps Platforms](https://www.g2.com/categories/dataops-platforms), [Data Replication Software](https://www.g2.com/categories/data-replication), [Data Extraction Tools](https://www.g2.com/categories/data-extraction-tools), [Big Data Integration Platforms](https://www.g2.com/categories/big-data-integration-platforms), [iPaaS Software](https://www.g2.com/categories/ipaas), [Data Management Platforms (DMP)](https://www.g2.com/categories/data-management-platform-dmp), [Big Data Analytics Software](https://www.g2.com/categories/big-data-analytics), [Data Warehouse Solutions](https://www.g2.com/categories/data-warehouse) **Unique to Fivetran (2):** [Data Replication Software](https://www.g2.com/categories/data-replication), [Data Extraction Tools](https://www.g2.com/categories/data-extraction-tools) --- ## Reviewer Demographics ### By Company Size | Segment | Funnel | Keboola | Fivetran | |---|---|---|---| | **Small-Business** | 50.9% | 20.5% | 27.4% | | **Mid-Market** | 43.5% | 65.2% | 59.1% | | **Enterprise** | 5.6% | 14.4% | 13.5% | ### By Industry #### Funnel - **Marketing and Advertising:** 42.6% - **Retail:** 6.2% - **Information Technology and Services:** 6.2% - **Internet:** 4.3% - **Consumer Goods:** 3.1% - **Apparel & Fashion:** 2.5% - **Financial Services:** 1.9% - **Real Estate:** 1.9% - **Food & Beverages:** 1.9% - **Pharmaceuticals:** 1.9% - **Other:** 27.8% #### Keboola - **Information Technology and Services:** 12.9% - **Marketing and Advertising:** 12.1% - **Retail:** 7.6% - **Media Production:** 7.6% - **Computer Software:** 6.1% - **Internet:** 6.1% - **Financial Services:** 6.1% - **Hospitality:** 3.8% - **Food & Beverages:** 3.8% - **Automotive:** 3.0% - **Other:** 31.1% #### Fivetran - **Computer Software:** 21.9% - **Information Technology and Services:** 17.4% - **Financial Services:** 8.6% - **Retail:** 5.1% - **Marketing and Advertising:** 3.6% - **Consumer Goods:** 2.3% - **Insurance:** 2.3% - **Education Management:** 2.1% - **Internet:** 2.1% - **Health, Wellness and Fitness:** 1.9% - **Other:** 32.7% --- ## Alternatives ### Alternatives to Funnel - [Supermetrics](https://www.g2.com/products/supermetrics/reviews) — 4.4/5 stars (823 reviews) - [Adverity](https://www.g2.com/products/adverity/reviews) — 4.4/5 stars (268 reviews) - [Improvado](https://www.g2.com/products/improvado-improvado/reviews) — 4.4/5 stars (80 reviews) - [TapClicks](https://www.g2.com/products/tapclicks/reviews) — 4.3/5 stars (336 reviews) - [Looker](https://www.g2.com/products/looker/reviews) — 4.4/5 stars (1643 reviews) - [NinjaCat](https://www.g2.com/products/ninjacat/reviews) — 4.2/5 stars (316 reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14766 reviews) - [Windsor.ai](https://www.g2.com/products/windsor-ai/reviews) — 4.5/5 stars (86 reviews) - [Dataslayer.ai](https://www.g2.com/products/dataslayer-ai/reviews) — 4.8/5 stars (307 reviews) - [Singular](https://www.g2.com/products/singular/reviews) — 4.5/5 stars (510 reviews) ### Alternatives to Keboola - [Databricks](https://www.g2.com/products/databricks/reviews) — 4.6/5 stars (797 reviews) - [Workato](https://www.g2.com/products/workato/reviews) — 4.7/5 stars (753 reviews) - [Google Cloud BigQuery](https://www.g2.com/products/google-cloud-bigquery/reviews) — 4.5/5 stars (1227 reviews) - [Snowflake](https://www.g2.com/products/snowflake/reviews) — 4.5/5 stars (756 reviews) - [Zapier](https://www.g2.com/products/zapier/reviews) — 4.5/5 stars (2074 reviews) - [SnapLogic Intelligent Integration Platform (IIP)](https://www.g2.com/products/snaplogic-intelligent-integration-platform-iip/reviews) — 4.4/5 stars (398 reviews) - [Apify](https://www.g2.com/products/apify/reviews) — 4.7/5 stars (485 reviews) - [Boost.space](https://www.g2.com/products/boost-space/reviews) — 4.6/5 stars (350 reviews) - [MuleSoft Anypoint Platform](https://www.g2.com/products/mulesoft-anypoint-platform/reviews) — 4.5/5 stars (754 reviews) - [Alteryx](https://www.g2.com/products/alteryx/reviews) — 4.6/5 stars (814 reviews) ### Alternatives to Fivetran - [Skyvia](https://www.g2.com/products/skyvia/reviews) — 4.8/5 stars (321 reviews) - [Hevo Data](https://www.g2.com/products/hevo-data/reviews) — 4.4/5 stars (282 reviews) - [Boomi Data Integration](https://www.g2.com/products/boomi-data-integration/reviews) — 4.7/5 stars (121 reviews) - [Qlik Replicate](https://www.g2.com/products/qlik-replicate/reviews) — 4.3/5 stars (110 reviews) - [Workato](https://www.g2.com/products/workato/reviews) — 4.7/5 stars (753 reviews) - [Adverity](https://www.g2.com/products/adverity/reviews) — 4.4/5 stars (268 reviews) - [Integrate.io](https://www.g2.com/products/integrate-io/reviews) — 4.3/5 stars (212 reviews) - [AWS Glue](https://www.g2.com/products/aws-glue/reviews) — 4.3/5 stars (202 reviews) - [AWS Database Migration Service](https://www.g2.com/products/aws-database-migration-service/reviews) — 4.1/5 stars (50 reviews) - [Supermetrics](https://www.g2.com/products/supermetrics/reviews) — 4.4/5 stars (823 reviews) --- ## Top Discussions ### Funnel - Title: [What do you like most about Funnel for data collection, and what improvements could be made?](https://www.g2.com/discussions/what-do-you-like-most-about-funnel-for-data-collection-and-what-improvements-could-be-made) — 1 comment, 1 upvote > **Top comment:** "I'm currently utilizing the free version of Funnel.io for visualizing Meta Ads within Looker Studio, and I'm satisfied with it. I don't require any further..." - Title: [What is a funnel builder?](https://www.g2.com/discussions/what-is-a-funnel-builder) — 1 comment > **Top comment:** "Haven't heard of it" - Title: [Can I see data retroactively in Funnel?](https://www.g2.com/discussions/3680-retroactive-data) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "Yes. Because Funnel pulls down data from your advertising platforms and Google Analytics account we can report as far back as you have data in these..." - Title: [Which advertising platforms does Funnel support?](https://www.g2.com/discussions/3676-advertising-platforms) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "Funnel supports Google Analytics. We pull down data from your Google Analytics account and match it up with you advertising data so you can measure your..." ### Keboola - Title: [Are you planning to include those extractors: Pinterest, TikTok, Spinoco? All of the would be beneficial for our use.](https://www.g2.com/discussions/are-you-planning-to-include-those-extractors-pinterest-tiktok-spinoco-all-of-the-would-be-beneficial-for-our-use) — 2 comments, 1 upvote > **Top comment:** "TikTok" ### Fivetran - Title: [Is Fivetran an ETL tool?](https://www.g2.com/discussions/is-fivetran-an-etl-tool) — 2 comments > **Top comment:** "Fivetran is actually an "ELT" tool. It Extracts, Loads, and then Transforms, keeping a copy of both the source data as well as the transformed data." - Title: [What is Fivetran used for?](https://www.g2.com/discussions/fivetran-what-is-fivetran-used-for) — 1 comment > **Top comment:** "Data extraction from operational systems for us in reporting and analytical environments" - Title: [How much does Fivetran cost?](https://www.g2.com/discussions/how-much-does-fivetran-cost) — 1 comment > **Top comment:** "Fivetran charges according to a concept called MAR, Monthly Active Rows. 1 MAR is good for 1000 unique rows. If a row is updated more than once in a given..." - Title: [How else are you using Census?](https://www.g2.com/discussions/how-else-are-you-using-census) — 1 comment, 2 upvotes *(includes official response)* > **Top comment:** "Hey Nikolas, Would love other Census users to chime in, but there are lots of use cases our customers use us for :) In fact, we recently revamped our..." - Title: [How to sync data from Snowflake to Salesforce.](https://www.g2.com/discussions/how-to-sync-data-from-snowflake-to-salesforce) — 1 comment, 2 upvotes *(includes official response)* > **Top comment:** "Hey Shannel, Thanks for the question. Syncing data from Snowflake to Salesforce is really simple with Census. Here is a video showing the end to end..." --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/funnel-vs-keboola-vs-fivetran)