# Funnel, Keboola vs Databricks Comparison | | Funnel | Keboola | Databricks | |---|---|---|---| | **Star Rating** | 4.5 out of 5 | 4.6 out of 5 | 4.6 out of 5 | | **Total Reviews** | 165 | 137 | 796 | | **Largest Market Segment** | Small-Business (50.9% of reviews) | Mid-Market (65.2% of reviews) | Enterprise (43.8% of reviews) | | **Entry Level Price** | Starting at $400.00 | Free With One-Time Purchase | No pricing available | --- ## Top Pros & Cons ### Funnel Pros: - Ease of Use (5 reviews) - Integrations (5 reviews) Cons: - Learning Curve (3 reviews) - Expensive (2 reviews) ### Keboola Pros: - Ease of Use (35 reviews) - Features (27 reviews) Cons: - Learning Curve (14 reviews) - Complexity (13 reviews) ### Databricks Pros: - Features (192 reviews) - Ease of Use (155 reviews) Cons: - Learning Curve (78 reviews) - Expensive (71 reviews) --- ## Ratings Comparison | Rating | Funnel | Keboola | Databricks | |---|---|---|---| | **Meets Requirements** | 8.8 (142 reviews) | 8.7 (109 reviews) | 9.0 (620 reviews) | | **Ease of Use** | 8.5 (145 reviews) | 8.6 (110 reviews) | 8.9 (640 reviews) | | **Ease of Setup** | 8.8 (104 reviews) | 8.4 (81 reviews) | 8.7 (513 reviews) | | **Ease of Admin** | 8.9 (95 reviews) | 8.1 (56 reviews) | 8.4 (190 reviews) | | **Quality of Support** | 9.1 (139 reviews) | 9.5 (107 reviews) | 8.8 (597 reviews) | | **Has the product been a good partner in doing business?** | 9.1 (94 reviews) | 9.0 (56 reviews) | 8.9 (194 reviews) | | **Product Direction (% positive)** | 8.7 (143 reviews) | 8.9 (104 reviews) | 9.6 (604 reviews) | --- ## Pricing ### Funnel #### Entry-Level Pricing Plan: Starter Price: Starting at $400.00 Description: Begin your journey to data-driven marketing with our Starter Plan. Key Features: - 500 flexpoints included (additional flexpoints can be purchased) - Connect to our 121 most popular data sources - Send data to Looker Studio, Google Sheets, Microsoft Excel, or use built-in Funnel dashboards [Browse all 3 editions](https://www.g2.com/products/funnel/pricing) #### Free Trial Yes ### Keboola #### Entry-Level Pricing Plan: Free Tier Price: Free With One-Time Purchase Description: Our Free Tier gives you 60 free computation minutes each month to explore, build, and prototype in Keboola. If you need more, you can manually or automatically top up your account with additional credits at $0.14 per minute. This plan is ideal for early exploration, data prototyping, and self-paced learning, giving you a full hands-on experience with Keboola’s core capabilities—risk-free. Key Features: - Transformations: SQL, Python, R, dbt, No-code, Data Science - Scheduling & Triggers: Time-based or event-driven job automation - Monitoring & Alerts: Jobs list, email & webhook notifications [Browse all 2 editions](https://www.g2.com/products/keboola/pricing) #### Free Trial Yes ### Databricks #### Entry-Level Pricing No pricing available #### Free Trial Yes --- ## Features Comparison By Category ### Analytics Platforms | Product | Score | Reviews | |---|---|---| | **Funnel** | N/A | N/A | | **Keboola** | N/A | N/A | | **Databricks** | 9.0/10 | 221 | #### Reports | Feature | Funnel | Keboola | Databricks | |---|---|---|---| | **Reports Interface** | Not enough data | Not enough data | 8.8 (18 reviews) | | **Steps to Answer** | Not enough data | Not enough data | 8.2 (14 reviews) | | **Graphs and Charts** | Not enough data | Not enough data | 8.8 (15 reviews) | | **Score Cards** | Not enough data | Not enough data | 8.3 (12 reviews) | | **Dashboards** | Not enough data | Not enough data | 9.1 (19 reviews) | #### Data Preparation | Feature | Funnel | Keboola | Databricks | |---|---|---|---| | **Connectors** | Not enough data | Not enough data | 9.2 (10 reviews) | | **Data Governance** | Not enough data | Not enough data | 9.2 (11 reviews) | #### Data Modeling and Blending | Feature | Funnel | Keboola | Databricks | |---|---|---|---| | **Data Querying** | Not enough data | Not enough data | 9.3 (12 reviews) | | **Data Filtering** | Not enough data | Not enough data | 9.2 (11 reviews) | | **Data Blending** | Not enough data | Not enough data | 9.2 (12 reviews) | #### Generative AI | Feature | Funnel | Keboola | Databricks | |---|---|---|---| | **AI Text Generation** | Not enough data | Not enough data | 9.3 (12 reviews) | | **AI Text Summarization** | Not enough data | Not enough data | 9.4 (9 reviews) | #### Agentic AI - Analytics Platforms | Feature | Funnel | Keboola | Databricks | |---|---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | 9.5 (10 reviews) | | **Multi-step Planning** | Not enough data | Not enough data | 9.2 (8 reviews) | | **Cross-system Integration** | Not enough data | Not enough data | 8.9 (9 reviews) | | **Adaptive Learning** | Not enough data | Not enough data | 8.9 (9 reviews) | | **Natural Language Interaction** | Not enough data | Not enough data | 8.8 (10 reviews) | | **Proactive Assistance** | Not enough data | Not enough data | 9.8 (9 reviews) | | **Decision Making** | Not enough data | Not enough data | 9.6 (8 reviews) | #### Self Service | Feature | Funnel | Keboola | Databricks | |---|---|---|---| | **Calculated Fields** | Not enough data | Not enough data | 8.3 (14 reviews) | | **Data Column Filtering** | Not enough data | Not enough data | 8.3 (14 reviews) | | **Data Discovery** | Not enough data | Not enough data | 8.8 (14 reviews) | | **Search** | Not enough data | Not enough data | 8.3 (14 reviews) | | **Collaboration / Workflow** | Not enough data | Not enough data | 8.8 (16 reviews) | | **Automodeling** | Not enough data | Not enough data | 8.5 (11 reviews) | #### Deployment & Integration - Analytics Platforms | Feature | Funnel | Keboola | Databricks | |---|---|---|---| | **No-code Dashboard Builder** | Not enough data | Not enough data | 8.5 (10 reviews) | | **Report Scheduling and Automation** | Not enough data | Not enough data | 9.4 (11 reviews) | | **Embedded Analytics and White-labeling** | Not enough data | Not enough data | 9.1 (9 reviews) | | **Data Source Connectivity** | Not enough data | Not enough data | 9.4 (9 reviews) | #### Advanced Analytics | Feature | Funnel | Keboola | Databricks | |---|---|---|---| | **Predictive Analytics** | Not enough data | Not enough data | 8.8 (15 reviews) | | **Data Visualization** | Not enough data | Not enough data | 8.7 (17 reviews) | | **Big Data Services** | Not enough data | Not enough data | 9.4 (20 reviews) | #### Performance & Scalability - Analytics Platforms | Feature | Funnel | Keboola | Databricks | |---|---|---|---| | **Large data handling and Query Speed** | Not enough data | Not enough data | 9.2 (10 reviews) | | **Concurrent User Support** | Not enough data | Not enough data | 9.8 (7 reviews) | #### Advanced Analytics & Modeling - Analytics Platforms | Feature | Funnel | Keboola | Databricks | |---|---|---|---| | **Data Modeling and Governance** | Not enough data | Not enough data | 9.2 (11 reviews) | | **Notebook and Script Integration** | Not enough data | Not enough data | 8.9 (11 reviews) | | **Built-in Predictive and Statistical Models** | Not enough data | Not enough data | 9.1 (9 reviews) | #### Agentic AI Capabilities - Analytics Platforms | Feature | Funnel | Keboola | Databricks | |---|---|---|---| | **Auto-generated Insights and Narratives** | Not enough data | Not enough data | 9.0 (10 reviews) | | **Natural Language Queries** | Not enough data | Not enough data | 9.2 (11 reviews) | | **Proactive KPI Monitoring and Alerts** | Not enough data | Not enough data | 9.3 (9 reviews) | | **AI Agents for Analytical Follow-ups** | Not enough data | Not enough data | 9.0 (10 reviews) | #### Personalized Intelligence - Analytics Platforms | Feature | Funnel | Keboola | Databricks | |---|---|---|---| | **Behavioral Learning for Contextual Query Refinement** | Not enough data | Not enough data | 9.4 (9 reviews) | | **Role-based Insight Personalization** | Not enough data | Not enough data | 8.5 (11 reviews) | | **Conversational and Prompt-based Analytics** | Not enough data | Not enough data | 8.8 (10 reviews) | #### Building Reports | Feature | Funnel | Keboola | Databricks | |---|---|---|---| | **Data Transformation** | Not enough data | Not enough data | 9.1 (170 reviews) | | **Data Modeling** | Not enough data | Not enough data | 8.6 (160 reviews) | | **WYSIWYG Report Design** | Not enough data | Not enough data | 7.7 (128 reviews) | | **Integration APIs** | Not enough data | Not enough data | 8.6 (164 reviews) | ### Digital Analytics | Product | Score | Reviews | |---|---|---| | **Funnel** | 8.8/10 | 85 | | **Keboola** | N/A | N/A | | **Databricks** | N/A | N/A | #### Metrics | Feature | Funnel | Keboola | Databricks | |---|---|---|---| | **Sessions - Digital Analytics** | 9.0 (70 reviews) | Not enough data | Not enough data | | **Engagement** | 8.9 (68 reviews) | Not enough data | Not enough data | | **Entry and Exit Pages** | 8.4 (46 reviews) | Not enough data | Not enough data | | **Standard Event Tracking** | 8.9 (45 reviews) | Not enough data | Not enough data | | **Custom Event Tracking** | 8.6 (44 reviews) | Not enough data | Not enough data | | **Retention** | 8.5 (56 reviews) | Not enough data | Not enough data | | **Return** | 8.8 (56 reviews) | Not enough data | Not enough data | | **Conversions** | 9.1 (71 reviews) | Not enough data | Not enough data | | **Funnels** | 9.0 (43 reviews) | Not enough data | Not enough data | #### Reporting | Feature | Funnel | Keboola | Databricks | |---|---|---|---| | **Real-Time Reporting** | 8.7 (49 reviews) | Not enough data | Not enough data | | **Trending** | 8.8 (43 reviews) | Not enough data | Not enough data | | **Retroactive Reporting** | 8.7 (62 reviews) | Not enough data | Not enough data | | **Segmentation** | 8.7 (52 reviews) | Not enough data | Not enough data | | **Mobile Reporting** | 8.2 (40 reviews) | Not enough data | Not enough data | | **Unification Across Devices** | 8.1 (55 reviews) | Not enough data | Not enough data | | **Custom Reports and Dashboards** | 9.2 (70 reviews) | Not enough data | Not enough data | #### Other | Feature | Funnel | Keboola | Databricks | |---|---|---|---| | **User Data** | Feature Not Available | Not enough data | Not enough data | | **Site Search Reporting** | Feature Not Available | Not enough data | Not enough data | | **Load Time Monitoring** | Feature Not Available | Not enough data | Not enough data | | **Campaign Tracking** | 8.9 (73 reviews) | Not enough data | Not enough data | | **E-Commerce** | 8.9 (59 reviews) | Not enough data | Not enough data | | **Promotional Messages** | Feature Not Available | Not enough data | Not enough data | | **Administration Alerts** | Feature Not Available | Not enough data | Not enough data | #### Agentic AI - Digital Analytics | Feature | Funnel | Keboola | Databricks | |---|---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | Not enough data | #### Administration | Feature | Funnel | Keboola | Databricks | |---|---|---|---| | **API / Integrations** | 8.9 (72 reviews) | Not enough data | Not enough data | | **QA Testing** | Feature Not Available | Not enough data | Not enough data | | **Performance and Reliability** | 9.1 (75 reviews) | Not enough data | Not enough data | | **User, Role, and Access Management** | 8.9 (75 reviews) | Not enough data | Not enough data | ### Data Management Platform (DMP) | Product | Score | Reviews | |---|---|---| | **Funnel** | N/A | N/A | | **Keboola** | 7.4/10 | 21 | | **Databricks** | N/A | N/A | #### Data Integration | Feature | Funnel | Keboola | Databricks | |---|---|---|---| | **1st-Party Data Integration** | Not enough data | 8.3 (20 reviews) | Not enough data | | **2nd-Party Data Integration** | Not enough data | 8.2 (20 reviews) | Not enough data | | **3rd-Party Data Integration** | Not enough data | 7.9 (20 reviews) | Not enough data | | **Offline Data Integration** | Not enough data | 7.4 (18 reviews) | Not enough data | | **Mobile Data Integration** | Not enough data | 5.9 (17 reviews) | Not enough data | | **Data Export Tools** | Not enough data | 8.2 (19 reviews) | Not enough data | #### Agentic AI - Data Management Platform (DMP) | Feature | Funnel | Keboola | Databricks | |---|---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | Not enough data | #### Data Analysis & Optimization | Feature | Funnel | Keboola | Databricks | |---|---|---|---| | **Audience Segmentation** | Not enough data | 7.4 (20 reviews) | Not enough data | | **Recommendations** | Not enough data | 6.6 (18 reviews) | Not enough data | | **Standard Dashboards** | Not enough data | 5.0 (19 reviews) | Not enough data | | **Custom Reports** | Not enough data | 5.9 (19 reviews) | Not enough data | #### Platform | Feature | Funnel | Keboola | Databricks | |---|---|---|---| | **Data Permissions** | Not enough data | 7.1 (19 reviews) | Not enough data | | **User, Role, and Access Management** | Not enough data | 7.6 (20 reviews) | Not enough data | | **Performance and Reliability** | Not enough data | 8.6 (20 reviews) | Not enough data | | **Enterprise Scalability** | Not enough data | 8.8 (19 reviews) | Not enough data | | **Internationalization** | Not enough data | 6.9 (18 reviews) | Not enough data | ### Data Extraction | Product | Score | Reviews | |---|---|---| | **Funnel** | N/A | N/A | | **Keboola** | 8.1/10 | 71 | | **Databricks** | N/A | N/A | #### Functionality | Feature | Funnel | Keboola | Databricks | |---|---|---|---| | **Diverse Extraction Points** | Not enough data | 8.7 (66 reviews) | Not enough data | | **Data Structuring** | Not enough data | 8.5 (66 reviews) | Not enough data | | **Consolidation** | Not enough data | 8.8 (63 reviews) | Not enough data | | **Data Cleaning** | Not enough data | 8.0 (69 reviews) | Not enough data | | **Cloud Extraction** | Not enough data | 9.0 (64 reviews) | Not enough data | | **Visualization** | Not enough data | 5.2 (53 reviews) | Not enough data | #### Diverse Extraction Points | Feature | Funnel | Keboola | Databricks | |---|---|---|---| | **Diverse Extraction Points** | Not enough data | 8.7 (66 reviews) | Not enough data | ### Data Governance | Product | Score | Reviews | |---|---|---| | **Funnel** | N/A | N/A | | **Keboola** | N/A | N/A | | **Databricks** | 8.8/10 | 118 | #### Administration | Feature | Funnel | Keboola | Databricks | |---|---|---|---| | **Data Modelling** | Not enough data | Not enough data | 8.8 (100 reviews) | | **Recommendations** | Not enough data | Not enough data | 8.6 (94 reviews) | | **Workflow Management** | Not enough data | Not enough data | 9.0 (95 reviews) | | **Dashboards and Visualizations** | Not enough data | Not enough data | 8.8 (100 reviews) | #### Management | Feature | Funnel | Keboola | Databricks | |---|---|---|---| | **Business Glossary** | Not enough data | Not enough data | 8.5 (88 reviews) | | **Data Discovery** | Not enough data | Not enough data | 8.6 (87 reviews) | | **Data Profililng** | Not enough data | Not enough data | 8.7 (89 reviews) | | **Reporting and Visualization** | Not enough data | Not enough data | 8.5 (88 reviews) | | **Data Lineage** | Not enough data | Not enough data | 8.8 (87 reviews) | #### Compliance | Feature | Funnel | Keboola | Databricks | |---|---|---|---| | **Sensitive Data Compliance** | Not enough data | Not enough data | 8.9 (100 reviews) | | **Training and Guidelines** | Not enough data | Not enough data | 8.7 (93 reviews) | | **Policy Enforcement** | Not enough data | Not enough data | 8.9 (95 reviews) | | **Compliance Monitoring** | Not enough data | Not enough data | 8.7 (96 reviews) | #### Security | Feature | Funnel | Keboola | Databricks | |---|---|---|---| | **Access Control** | Not enough data | Not enough data | 9.0 (89 reviews) | | **Roles Management** | Not enough data | Not enough data | 8.9 (87 reviews) | | **Compliance Management** | Not enough data | Not enough data | 8.8 (87 reviews) | #### Data Quality | Feature | Funnel | Keboola | Databricks | |---|---|---|---| | **Data Preparation** | Not enough data | Not enough data | 9.0 (95 reviews) | | **Data Distribution** | Not enough data | Not enough data | 8.7 (94 reviews) | | **Data Unification** | Not enough data | Not enough data | 9.0 (95 reviews) | #### Maintainence | Feature | Funnel | Keboola | Databricks | |---|---|---|---| | **Data Quality Management** | Not enough data | Not enough data | 8.7 (86 reviews) | | **Policy Management** | Not enough data | Not enough data | 8.8 (85 reviews) | #### Generative AI | Feature | Funnel | Keboola | Databricks | |---|---|---|---| | **AI Text Generation** | Not enough data | Not enough data | 8.4 (83 reviews) | | **AI Text Summarization** | Not enough data | Not enough data | 8.5 (82 reviews) | #### Agentic AI - Data Governance | Feature | Funnel | Keboola | Databricks | |---|---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | 8.6 (11 reviews) | | **Multi-step Planning** | Not enough data | Not enough data | 8.9 (12 reviews) | | **Cross-system Integration** | Not enough data | Not enough data | 9.1 (15 reviews) | | **Adaptive Learning** | Not enough data | Not enough data | 8.6 (13 reviews) | | **Natural Language Interaction** | Not enough data | Not enough data | 9.1 (13 reviews) | | **Decision Making** | Not enough data | Not enough data | 9.0 (14 reviews) | ### ETL Tools | Product | Score | Reviews | |---|---|---| | **Funnel** | 8.4/10 | 24 | | **Keboola** | 8.4/10 | 74 | | **Databricks** | 8.9/10 | 193 | #### Management | Feature | Funnel | Keboola | Databricks | |---|---|---|---| | **Reporting** | 8.3 (20 reviews) | 7.0 (61 reviews) | 8.6 (172 reviews) | | **Auditing** | 7.0 (18 reviews) | 7.1 (54 reviews) | 8.5 (164 reviews) | #### Functionality | Feature | Funnel | Keboola | Databricks | |---|---|---|---| | **Extraction** | 8.8 (19 reviews) | 9.1 (72 reviews) | 9.1 (177 reviews) | | **Transformation** | 8.5 (20 reviews) | 9.2 (73 reviews) | 9.2 (179 reviews) | | **Loading** | 8.8 (20 reviews) | 8.9 (72 reviews) | 9.1 (173 reviews) | | **Automation** | 8.8 (20 reviews) | 9.1 (72 reviews) | 9.0 (169 reviews) | | **Scalability** | 8.6 (20 reviews) | 8.5 (69 reviews) | 9.1 (169 reviews) | ### MLOps Platforms | Product | Score | Reviews | |---|---|---| | **Funnel** | N/A | N/A | | **Keboola** | N/A | N/A | | **Databricks** | 8.9/10 | 82 | #### Deployment | Feature | Funnel | Keboola | Databricks | |---|---|---|---| | **Language Flexibility** | Not enough data | Not enough data | 8.9 (66 reviews) | | **Framework Flexibility** | Not enough data | Not enough data | 8.9 (65 reviews) | | **Versioning** | Not enough data | Not enough data | 8.9 (67 reviews) | | **Ease of Deployment** | Not enough data | Not enough data | 8.9 (67 reviews) | | **Scalability** | Not enough data | Not enough data | 9.0 (69 reviews) | #### Deployment | Feature | Funnel | Keboola | Databricks | |---|---|---|---| | **Language Flexibility** | Not enough data | Not enough data | 8.9 (63 reviews) | | **Framework Flexibility** | Not enough data | Not enough data | 8.8 (63 reviews) | | **Versioning** | Not enough data | Not enough data | 8.6 (67 reviews) | | **Ease of Deployment** | Not enough data | Not enough data | 8.9 (66 reviews) | | **Scalability** | Not enough data | Not enough data | 9.1 (67 reviews) | #### Management | Feature | Funnel | Keboola | Databricks | |---|---|---|---| | **Cataloging** | Not enough data | Not enough data | 9.0 (66 reviews) | | **Monitoring** | Not enough data | Not enough data | 8.9 (67 reviews) | | **Governing** | Not enough data | Not enough data | 9.2 (63 reviews) | | **Model Registry** | Not enough data | Not enough data | 9.0 (70 reviews) | #### Operations | Feature | Funnel | Keboola | Databricks | |---|---|---|---| | **Metrics** | Not enough data | Not enough data | 8.8 (63 reviews) | | **Infrastructure management** | Not enough data | Not enough data | 8.9 (64 reviews) | | **Collaboration** | Not enough data | Not enough data | 9.1 (65 reviews) | #### Management | Feature | Funnel | Keboola | Databricks | |---|---|---|---| | **Cataloging** | Not enough data | Not enough data | 8.9 (63 reviews) | | **Monitoring** | Not enough data | Not enough data | 8.7 (62 reviews) | | **Governing** | Not enough data | Not enough data | 9.1 (60 reviews) | #### Generative AI | Feature | Funnel | Keboola | Databricks | |---|---|---|---| | **AI Text Generation** | Not enough data | Not enough data | 8.4 (30 reviews) | | **AI Text Summarization** | Not enough data | Not enough data | 8.4 (30 reviews) | ### Data Science and Machine Learning Platforms | Product | Score | Reviews | |---|---|---| | **Funnel** | N/A | N/A | | **Keboola** | N/A | N/A | | **Databricks** | 8.6/10 | 222 | #### System | Feature | Funnel | Keboola | Databricks | |---|---|---|---| | **Data Ingestion & Wrangling** | Not enough data | Not enough data | 8.9 (182 reviews) | #### Model Development | Feature | Funnel | Keboola | Databricks | |---|---|---|---| | **Language Support** | Not enough data | Not enough data | 8.8 (186 reviews) | | **Drag and Drop** | Not enough data | Not enough data | 8.0 (190 reviews) | | **Pre-Built Algorithms** | Not enough data | Not enough data | 8.3 (187 reviews) | | **Model Training** | Not enough data | Not enough data | 8.7 (194 reviews) | #### Model Development | Feature | Funnel | Keboola | Databricks | |---|---|---|---| | **Feature Engineering** | Not enough data | Not enough data | 8.5 (173 reviews) | #### Machine/Deep Learning Services | Feature | Funnel | Keboola | Databricks | |---|---|---|---| | **Computer Vision** | Not enough data | Not enough data | 8.2 (175 reviews) | | **Natural Language Processing** | Not enough data | Not enough data | 8.5 (181 reviews) | | **Natural Language Generation** | Not enough data | Not enough data | 8.3 (174 reviews) | | **Artificial Neural Networks** | Not enough data | Not enough data | 8.2 (174 reviews) | #### Machine/Deep Learning Services | Feature | Funnel | Keboola | Databricks | |---|---|---|---| | **Natural Language Understanding** | Not enough data | Not enough data | 8.4 (159 reviews) | | **Deep Learning** | Not enough data | Not enough data | 8.4 (162 reviews) | #### Deployment | Feature | Funnel | Keboola | Databricks | |---|---|---|---| | **Managed Service** | Not enough data | Not enough data | 8.5 (180 reviews) | | **Application** | Not enough data | Not enough data | 8.7 (182 reviews) | | **Scalability** | Not enough data | Not enough data | 9.0 (189 reviews) | #### Generative AI | Feature | Funnel | Keboola | Databricks | |---|---|---|---| | **AI Text Generation** | Not enough data | Not enough data | 8.2 (87 reviews) | | **AI Text Summarization** | Not enough data | Not enough data | 8.4 (88 reviews) | | **AI Text-to-Image** | Not enough data | Not enough data | 7.6 (87 reviews) | #### Agentic AI - Data Science and Machine Learning Platforms | Feature | Funnel | Keboola | Databricks | |---|---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | 9.1 (9 reviews) | | **Multi-step Planning** | Not enough data | Not enough data | 8.5 (8 reviews) | | **Cross-system Integration** | Not enough data | Not enough data | 8.3 (9 reviews) | | **Adaptive Learning** | Not enough data | Not enough data | 8.8 (8 reviews) | | **Natural Language Interaction** | Not enough data | Not enough data | 9.2 (11 reviews) | | **Proactive Assistance** | Not enough data | Not enough data | 9.3 (7 reviews) | | **Decision Making** | Not enough data | Not enough data | 9.4 (8 reviews) | ### Data Replication | Product | Score | Reviews | |---|---|---| | **Funnel** | N/A | N/A | | **Keboola** | 7.6/10 | 21 | | **Databricks** | N/A | N/A | #### Management | Feature | Funnel | Keboola | Databricks | |---|---|---|---| | **Real-Time Analytics** | Not enough data | 6.8 (15 reviews) | Not enough data | | **Solution Integration** | Not enough data | 7.6 (19 reviews) | Not enough data | | **Infrastructure Compatibility** | Not enough data | 8.4 (19 reviews) | Not enough data | | **Monitoring** | Not enough data | 7.7 (19 reviews) | Not enough data | #### Solution Provision | Feature | Funnel | Keboola | Databricks | |---|---|---|---| | **System Failover** | Not enough data | 7.1 (16 reviews) | Not enough data | | **Pay by Usage** | Not enough data | 8.0 (17 reviews) | Not enough data | | **Service Provision** | Not enough data | Feature Not Available | Not enough data | ### Data Warehouse | Product | Score | Reviews | |---|---|---| | **Funnel** | N/A | N/A | | **Keboola** | N/A | N/A | | **Databricks** | 8.9/10 | 219 | #### Data Management | Feature | Funnel | Keboola | Databricks | |---|---|---|---| | **Data Integration** | Not enough data | Not enough data | 9.1 (192 reviews) ✓ Verified | | **Data Compression** | Not enough data | Not enough data | 8.9 (184 reviews) ✓ Verified | | **Data Quality** | Not enough data | Not enough data | 8.9 (185 reviews) ✓ Verified | | **Built-In Data Analytics** | Not enough data | Not enough data | 8.8 (183 reviews) ✓ Verified | | **In-Database Machine Learning** | Not enough data | Not enough data | 8.7 (172 reviews) ✓ Verified | | **Data Lake Analytics** | Not enough data | Not enough data | 9.1 (175 reviews) ✓ Verified | #### Integration | Feature | Funnel | Keboola | Databricks | |---|---|---|---| | **AI/ ML Integration** | Not enough data | Not enough data | 8.9 (180 reviews) ✓ Verified | | **BI Tool Integration** | Not enough data | Not enough data | 8.8 (171 reviews) ✓ Verified | | **Data lake Integration** | Not enough data | Not enough data | 9.1 (180 reviews) ✓ Verified | #### Deployment | Feature | Funnel | Keboola | Databricks | |---|---|---|---| | **On-Premise** | Not enough data | Not enough data | 8.0 (159 reviews) ✓ Verified | | **Cloud** | Not enough data | Not enough data | 9.2 (182 reviews) ✓ Verified | #### Performance | Feature | Funnel | Keboola | Databricks | |---|---|---|---| | **Scalability** | Not enough data | Not enough data | 9.2 (187 reviews) ✓ Verified | #### Security | Feature | Funnel | Keboola | Databricks | |---|---|---|---| | **Data Governance** | Not enough data | Not enough data | 8.9 (179 reviews) ✓ Verified | | **Data Security** | Not enough data | Not enough data | 8.9 (172 reviews) ✓ Verified | #### Generative AI | Feature | Funnel | Keboola | Databricks | |---|---|---|---| | **AI Text Generation** | Not enough data | Not enough data | 8.6 (80 reviews) | | **AI Text Summarization** | Not enough data | Not enough data | 8.4 (78 reviews) | ### Database Management Systems (DBMS) | Product | Score | Reviews | |---|---|---| | **Funnel** | N/A | N/A | | **Keboola** | N/A | N/A | | **Databricks** | N/A | N/A | #### Management | Feature | Funnel | Keboola | Databricks | |---|---|---|---| | **Data dictionary** | Not enough data | Not enough data | Not enough data | | **Data Replication** | Not enough data | Not enough data | Not enough data | | **Query Language** | Not enough data | Not enough data | Not enough data | | **Data Modeling** | Not enough data | Not enough data | Not enough data | | **Performance Analysis** | Not enough data | Not enough data | Not enough data | #### Maintenance | Feature | Funnel | Keboola | Databricks | |---|---|---|---| | **Data Migration** | Not enough data | Not enough data | Not enough data | | **Backup and Recovery** | Not enough data | Not enough data | Not enough data | | **Multi-User Environment** | Not enough data | Not enough data | Not enough data | #### Security | Feature | Funnel | Keboola | Databricks | |---|---|---|---| | **Data Encryption** | Not enough data | Not enough data | Not enough data | | **User Access Control** | Not enough data | Not enough data | Not enough data | ### iPaaS | Product | Score | Reviews | |---|---|---| | **Funnel** | N/A | N/A | | **Keboola** | N/A | N/A | | **Databricks** | N/A | N/A | #### Development | Feature | Funnel | Keboola | Databricks | |---|---|---|---| | **Real-Time Integration** | Not enough data | Not enough data | Not enough data | | **API Designer** | Not enough data | Not enough data | Not enough data | | **Flow Designer** | Not enough data | Not enough data | Not enough data | | **Pre-Built Connectors** | Not enough data | Not enough data | Not enough data | | **Custom Connectors** | Not enough data | Not enough data | Not enough data | | **Reusable connectors** | Not enough data | Not enough data | Not enough data | | **Multi - tenant architecture** | Not enough data | Not enough data | Not enough data | #### Management | Feature | Funnel | Keboola | Databricks | |---|---|---|---| | **Monitoring & Notification** | Not enough data | Not enough data | Not enough data | | **Routing And Orchestration** | Not enough data | Not enough data | Not enough data | | **Data Mapping** | Not enough data | Not enough data | Not enough data | | **Data Transformation** | Not enough data | Not enough data | Not enough data | | **API Management** | Not enough data | Not enough data | Not enough data | #### Security | Feature | Funnel | Keboola | Databricks | |---|---|---|---| | **Data Encryption** | Not enough data | Not enough data | Not enough data | | **Security Standards** | Not enough data | Not enough data | Not enough data | | **Communication Protocol** | Not enough data | Not enough data | Not enough data | #### Integration Options | Feature | Funnel | Keboola | Databricks | |---|---|---|---| | **Data Virtualization** | Not enough data | Not enough data | Not enough data | | **Managed File Transfers** | Not enough data | Not enough data | Not enough data | | **Big Data Processing** | Not enough data | Not enough data | Not enough data | | **EDI** | Not enough data | Not enough data | Not enough data | #### Deployment | Feature | Funnel | Keboola | Databricks | |---|---|---|---| | **Hybrid** | Not enough data | Feature Not Available | Not enough data | | **Cloud to Cloud** | Not enough data | Not enough data | Not enough data | ### DataOps Platforms | Product | Score | Reviews | |---|---|---| | **Funnel** | N/A | N/A | | **Keboola** | 7.3/10 | 16 | | **Databricks** | 8.9/10 | 83 | #### Data Management | Feature | Funnel | Keboola | Databricks | |---|---|---|---| | **Data Integration** | Not enough data | 9.0 (16 reviews) | 9.0 (69 reviews) | | **Metadata** | Not enough data | 7.6 (16 reviews) | 8.8 (72 reviews) | | **Self-service** | Not enough data | 9.2 (16 reviews) | 8.9 (71 reviews) | | **Automated workflows** | Not enough data | 8.6 (16 reviews) | 9.1 (70 reviews) | #### Agentic AI - DataOps Platforms | Feature | Funnel | Keboola | Databricks | |---|---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | 9.2 (10 reviews) | | **Multi-step Planning** | Not enough data | Not enough data | 9.0 (8 reviews) | | **Cross-system Integration** | Not enough data | Not enough data | 9.0 (10 reviews) | | **Adaptive Learning** | Not enough data | Not enough data | 9.1 (9 reviews) | | **Decision Making** | Not enough data | Not enough data | 9.4 (9 reviews) | #### Analytics | Feature | Funnel | Keboola | Databricks | |---|---|---|---| | **Analytics capabilities** | Not enough data | 7.5 (14 reviews) | 8.9 (69 reviews) | | **Dasboard visualizations** | Not enough data | 5.4 (14 reviews) | 8.6 (69 reviews) | #### Monitoring and Management | Feature | Funnel | Keboola | Databricks | |---|---|---|---| | **Data Observability** | Not enough data | 8.4 (16 reviews) | 8.6 (69 reviews) | | **Testing capabilities** | Not enough data | 7.7 (15 reviews) | 8.6 (69 reviews) | #### Cloud Deployment | Feature | Funnel | Keboola | Databricks | |---|---|---|---| | **Hybrid cloud support** | Not enough data | 7.8 (12 reviews) | 9.0 (64 reviews) | | **Cloud migration capabilities** | Not enough data | 8.2 (13 reviews) | 9.0 (66 reviews) | #### Generative AI | Feature | Funnel | Keboola | Databricks | |---|---|---|---| | **AI Text Generation** | Not enough data | 3.5 (9 reviews) | 9.0 (37 reviews) | | **AI Text Summarization** | Not enough data | 4.4 (9 reviews) | 8.9 (37 reviews) | ### Generative AI Infrastructure | Product | Score | Reviews | |---|---|---| | **Funnel** | N/A | N/A | | **Keboola** | N/A | N/A | | **Databricks** | N/A | N/A | #### Scalability and Performance - Generative AI Infrastructure | Feature | Funnel | Keboola | Databricks | |---|---|---|---| | **AI High Availability** | Not enough data | Not enough data | Not enough data | | **AI Model Training Scalability** | Not enough data | Not enough data | Not enough data | | **AI Inference Speed** | Not enough data | Not enough data | Not enough data | #### Cost and Efficiency - Generative AI Infrastructure | Feature | Funnel | Keboola | Databricks | |---|---|---|---| | **AI Cost per API Call** | Not enough data | Not enough data | Not enough data | | **AI Resource Allocation Flexibility** | Not enough data | Not enough data | Not enough data | | **AI Energy Efficiency** | Not enough data | Not enough data | Not enough data | #### Integration and Extensibility - Generative AI Infrastructure | Feature | Funnel | Keboola | Databricks | |---|---|---|---| | **AI Multi-cloud Support** | Not enough data | Not enough data | Not enough data | | **AI Data Pipeline Integration** | Not enough data | Not enough data | Not enough data | | **AI API Support and Flexibility** | Not enough data | Not enough data | Not enough data | #### Security and Compliance - Generative AI Infrastructure | Feature | Funnel | Keboola | Databricks | |---|---|---|---| | **AI GDPR and Regulatory Compliance** | Not enough data | Not enough data | Not enough data | | **AI Role-based Access Control** | Not enough data | Not enough data | Not enough data | | **AI Data Encryption** | Not enough data | Not enough data | Not enough data | #### Usability and Support - Generative AI Infrastructure | Feature | Funnel | Keboola | Databricks | |---|---|---|---| | **AI Documentation Quality** | Not enough data | Not enough data | Not enough data | | **AI Community Activity** | Not enough data | Not enough data | Not enough data | ### AI Agent Builders | Product | Score | Reviews | |---|---|---| | **Funnel** | N/A | N/A | | **Keboola** | N/A | N/A | | **Databricks** | N/A | N/A | #### Customization - AI Agent Builders | Feature | Funnel | Keboola | Databricks | |---|---|---|---| | **Natural Language Configuration** | Not enough data | Not enough data | Not enough data | | **Tone Customization** | Not enough data | Not enough data | Not enough data | | **Security Guardrails** | Not enough data | Not enough data | Not enough data | #### Functionality - AI Agent Builders | Feature | Funnel | Keboola | Databricks | |---|---|---|---| | **Omni-channel Support** | Not enough data | Not enough data | Not enough data | | **Agent Branding** | Not enough data | Not enough data | Not enough data | | **Proactive Response Capabilities** | Not enough data | Not enough data | Not enough data | | **Seamless Human Escalation** | Not enough data | Not enough data | Not enough data | #### Data and Analytics - AI Agent Builders | Feature | Funnel | Keboola | Databricks | |---|---|---|---| | **Analytics & Reporting** | Not enough data | Not enough data | Not enough data | | **Contextual Awareness** | Not enough data | Not enough data | Not enough data | | **Data Privacy Compliance** | Not enough data | Not enough data | Not enough data | #### Integration - AI Agent Builders | Feature | Funnel | Keboola | Databricks | |---|---|---|---| | **Workflow Automation** | Not enough data | Not enough data | Not enough data | | **API Usage** | Not enough data | Not enough data | Not enough data | | **Platform Interoperability** | Not enough data | Not enough data | Not enough data | | **CRM Data Integration** | Not enough data | Not enough data | Not enough data | ### AI Gateways | Product | Score | Reviews | |---|---|---| | **Funnel** | N/A | N/A | | **Keboola** | N/A | N/A | | **Databricks** | N/A | N/A | #### Traffic Management & Performance - AI Gateways | Feature | Funnel | Keboola | Databricks | |---|---|---|---| | **Token-Aware Rate Limiting** | Not enough data | Not enough data | Not enough data | | **Semantic Caching** | Not enough data | Not enough data | Not enough data | | **Multi-Model Routing & Fallbacks** | Not enough data | Not enough data | Not enough data | #### Governance & Observability - AI Gateways | Feature | Funnel | Keboola | Databricks | |---|---|---|---| | **Data Privacy** | Not enough data | Not enough data | Not enough data | | **Cost Tracking** | Not enough data | Not enough data | Not enough data | | **Centralized API Key Security** | Not enough data | Not enough data | Not enough data | ### Backup | Product | Score | Reviews | |---|---|---| | **Funnel** | N/A | N/A | | **Keboola** | N/A | N/A | | **Databricks** | N/A | N/A | #### Management | Feature | Funnel | Keboola | Databricks | |---|---|---|---| | **Disaster Recovery** | Not enough data | Not enough data | Not enough data | | **Remote Backup** | Not enough data | Not enough data | Not enough data | | **Storage Formats** | Not enough data | Not enough data | Not enough data | | **Scheduled Backups** | Not enough data | Not enough data | Not enough data | | **On-Demand Restoration** | Not enough data | Not enough data | Not enough data | #### Reporting | Feature | Funnel | Keboola | Databricks | |---|---|---|---| | **Activity Monitoring** | Not enough data | Not enough data | Not enough data | | **Documentation** | Not enough data | Not enough data | Not enough data | | **Alerts/Notifications** | Not enough data | Not enough data | Not enough data | #### Security | Feature | Funnel | Keboola | Databricks | |---|---|---|---| | **Data Encryption** | Not enough data | Not enough data | Not enough data | | **Security and Compliance** | Not enough data | Not enough data | Not enough data | | **Deduplication ** | Not enough data | Not enough data | Not enough data | ### Marketing Analytics | Product | Score | Reviews | |---|---|---| | **Funnel** | 8.0/10 | 99 | | **Keboola** | N/A | N/A | | **Databricks** | N/A | N/A | #### Marketing Operations | Feature | Funnel | Keboola | Databricks | |---|---|---|---| | **ROI Tracking** | 8.3 (76 reviews) ✓ Verified | Not enough data | Not enough data | | **Data Collection** | 9.0 (87 reviews) ✓ Verified | Not enough data | Not enough data | | **Customer Insights** | 7.7 (43 reviews) | Not enough data | Not enough data | | **Multi-User Access** | 8.4 (75 reviews) ✓ Verified | Not enough data | Not enough data | | **Spend Management** | 8.1 (47 reviews) ✓ Verified | Not enough data | Not enough data | | **White Label** | Feature Not Available | Not enough data | Not enough data | #### Campaign Activity | Feature | Funnel | Keboola | Databricks | |---|---|---|---| | **Campaign Insights** | 8.5 (81 reviews) ✓ Verified | Not enough data | Not enough data | | **Reports and Dashboards** | 8.7 (84 reviews) ✓ Verified | Not enough data | Not enough data | | **Campaign Stickiness** | 8.2 (68 reviews) ✓ Verified | Not enough data | Not enough data | | **Multichannel Tracking** | 8.9 (84 reviews) ✓ Verified | Not enough data | Not enough data | | **Brand Optimization** | 7.8 (41 reviews) | Not enough data | Not enough data | | **Predictive Analytics** | 7.6 (41 reviews) ✓ Verified | Not enough data | Not enough data | #### Agentic AI - Marketing Analytics | Feature | Funnel | Keboola | Databricks | |---|---|---|---| | **Autonomous Task Execution** | 7.5 (6 reviews) | Not enough data | Not enough data | | **Cross-system Integration** | 6.9 (6 reviews) | Not enough data | Not enough data | | **Proactive Assistance** | 6.9 (7 reviews) | Not enough data | Not enough data | ### Big Data Processing and Distribution | Product | Score | Reviews | |---|---|---| | **Funnel** | N/A | N/A | | **Keboola** | N/A | N/A | | **Databricks** | 9.0/10 | 345 | #### Database | Feature | Funnel | Keboola | Databricks | |---|---|---|---| | **Real-Time Data Collection** | Not enough data | Not enough data | 8.7 (241 reviews) | | **Data Distribution** | Not enough data | Not enough data | 8.9 (248 reviews) | | **Data Lake** | Not enough data | Not enough data | 9.3 (276 reviews) | #### Integrations | Feature | Funnel | Keboola | Databricks | |---|---|---|---| | **Hadoop Integration** | Not enough data | Not enough data | 8.3 (220 reviews) | | **Spark Integration** | Not enough data | Not enough data | 9.2 (279 reviews) | #### Platform | Feature | Funnel | Keboola | Databricks | |---|---|---|---| | **Machine Scaling** | Not enough data | Not enough data | 9.0 (278 reviews) | | **Data Preparation** | Not enough data | Not enough data | 8.9 (258 reviews) | | **Spark Integration** | Not enough data | Not enough data | 9.2 (279 reviews) | #### Processing | Feature | Funnel | Keboola | Databricks | |---|---|---|---| | **Cloud Processing** | Not enough data | Not enough data | 9.1 (257 reviews) | | **Workload Processing** | Not enough data | Not enough data | 9.0 (267 reviews) | ### Big Data Analytics | Product | Score | Reviews | |---|---|---| | **Funnel** | N/A | N/A | | **Keboola** | N/A | N/A | | **Databricks** | 8.9/10 | 265 | #### Data Transformation | Feature | Funnel | Keboola | Databricks | |---|---|---|---| | **Real-Time Analytics** | Not enough data | Not enough data | 8.9 (228 reviews) | | **Data Querying** | Not enough data | Not enough data | 9.1 (239 reviews) | #### Connectivity | Feature | Funnel | Keboola | Databricks | |---|---|---|---| | **Hadoop Integration** | Not enough data | Not enough data | 8.7 (207 reviews) | | **Spark Integration** | Not enough data | Not enough data | 9.2 (232 reviews) | | **Multi-Source Analysis** | Not enough data | Not enough data | 9.0 (222 reviews) | | **Data Lake** | Not enough data | Not enough data | 9.2 (231 reviews) | #### Operations | Feature | Funnel | Keboola | Databricks | |---|---|---|---| | **Data Visualization** | Not enough data | Not enough data | 8.4 (229 reviews) | | **Data Workflow** | Not enough data | Not enough data | 8.8 (229 reviews) | | **Governed Discovery** | Not enough data | Not enough data | 8.6 (216 reviews) | | **Embedded Analytics** | Not enough data | Not enough data | 8.6 (212 reviews) | | **Notebooks** | Not enough data | Not enough data | 9.3 (233 reviews) | ### Big Data | Product | Score | Reviews | |---|---|---| | **Funnel** | N/A | N/A | | **Keboola** | N/A | N/A | | **Databricks** | 8.6/10 | 206 | #### Building Reports | Feature | Funnel | Keboola | Databricks | |---|---|---|---| | **Data Transformation** | Not enough data | Not enough data | 9.1 (170 reviews) | | **Data Modeling** | Not enough data | Not enough data | 8.6 (160 reviews) | | **WYSIWYG Report Design** | Not enough data | Not enough data | 7.7 (128 reviews) | | **Integration APIs** | Not enough data | Not enough data | 8.6 (164 reviews) | #### Platform | Feature | Funnel | Keboola | Databricks | |---|---|---|---| | **Mobile User Support** | Not enough data | Not enough data | Not enough data | | **Customization ** | Not enough data | Not enough data | Not enough data | | **User, Role, and Access Management** | Not enough data | Not enough data | Not enough data | | **Internationalization** | Not enough data | Not enough data | Not enough data | | **Sandbox / Test Environments** | Not enough data | Not enough data | Not enough data | | **Performance and Reliability** | Not enough data | Not enough data | Not enough data | | **Breadth of Partner Applications** | Not enough data | Not enough data | Not enough data | --- ## Categories **Shared Categories (1):** [ETL Tools](https://www.g2.com/categories/etl-tools) **Unique to Funnel (2):** [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics) **Unique to Keboola (8):** [DataOps Platforms](https://www.g2.com/categories/dataops-platforms), [Data Replication Software](https://www.g2.com/categories/data-replication), [Data Extraction Tools](https://www.g2.com/categories/data-extraction-tools), [Big Data Integration Platforms](https://www.g2.com/categories/big-data-integration-platforms), [iPaaS Software](https://www.g2.com/categories/ipaas), [Data Management Platforms (DMP)](https://www.g2.com/categories/data-management-platform-dmp), [Big Data Analytics Software](https://www.g2.com/categories/big-data-analytics), [Data Warehouse Solutions](https://www.g2.com/categories/data-warehouse) **Unique to Databricks (12):** [DataOps Platforms](https://www.g2.com/categories/dataops-platforms), [MLOps Platforms](https://www.g2.com/categories/mlops-platforms), [Data Governance Tools](https://www.g2.com/categories/data-governance-tools), [Big Data Processing And Distribution Systems](https://www.g2.com/categories/big-data-processing-and-distribution), [Big Data Analytics Software](https://www.g2.com/categories/big-data-analytics), [Data Science and Machine Learning Platforms](https://www.g2.com/categories/data-science-and-machine-learning-platforms), [Analytics Platforms](https://www.g2.com/categories/analytics-platforms), [Data Warehouse Solutions](https://www.g2.com/categories/data-warehouse), [Database Management Systems (DBMS)](https://www.g2.com/categories/database-management-systems-dbms), [Generative AI Infrastructure Software](https://www.g2.com/categories/generative-ai-infrastructure), [ AI Agent Builders Software](https://www.g2.com/categories/ai-agent-builders), [AI Gateways Software](https://www.g2.com/categories/ai-gateways) --- ## Reviewer Demographics ### By Company Size | Segment | Funnel | Keboola | Databricks | |---|---|---|---| | **Small-Business** | 50.9% | 20.5% | 16.3% | | **Mid-Market** | 43.5% | 65.2% | 40.0% | | **Enterprise** | 5.6% | 14.4% | 43.8% | ### By Industry #### Funnel - **Marketing and Advertising:** 42.6% - **Retail:** 6.2% - **Information Technology and Services:** 6.2% - **Internet:** 4.3% - **Consumer Goods:** 3.1% - **Apparel & Fashion:** 2.5% - **Financial Services:** 1.9% - **Real Estate:** 1.9% - **Food & Beverages:** 1.9% - **Pharmaceuticals:** 1.9% - **Other:** 27.8% #### Keboola - **Information Technology and Services:** 12.9% - **Marketing and Advertising:** 12.1% - **Retail:** 7.6% - **Media Production:** 7.6% - **Computer Software:** 6.1% - **Internet:** 6.1% - **Financial Services:** 6.1% - **Hospitality:** 3.8% - **Food & Beverages:** 3.8% - **Automotive:** 3.0% - **Other:** 31.1% #### Databricks - **Information Technology and Services:** 16.3% - **Financial Services:** 10.1% - **Computer Software:** 9.0% - **Consulting:** 4.1% - **Hospital & Health Care:** 3.6% - **Retail:** 3.4% - **Marketing and Advertising:** 3.3% - **Insurance:** 3.0% - **Telecommunications:** 2.9% - **Manufacturing:** 2.6% - **Other:** 41.8% --- ## Alternatives ### Alternatives to Funnel - [Supermetrics](https://www.g2.com/products/supermetrics/reviews) — 4.4/5 stars (823 reviews) - [Adverity](https://www.g2.com/products/adverity/reviews) — 4.4/5 stars (268 reviews) - [Improvado](https://www.g2.com/products/improvado-improvado/reviews) — 4.4/5 stars (80 reviews) - [TapClicks](https://www.g2.com/products/tapclicks/reviews) — 4.3/5 stars (336 reviews) - [Looker](https://www.g2.com/products/looker/reviews) — 4.4/5 stars (1643 reviews) - [NinjaCat](https://www.g2.com/products/ninjacat/reviews) — 4.2/5 stars (316 reviews) - [Fivetran](https://www.g2.com/products/fivetran/reviews) — 4.3/5 stars (795 reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14766 reviews) - [Windsor.ai](https://www.g2.com/products/windsor-ai/reviews) — 4.5/5 stars (86 reviews) - [Dataslayer.ai](https://www.g2.com/products/dataslayer-ai/reviews) — 4.8/5 stars (307 reviews) ### Alternatives to Keboola - [Fivetran](https://www.g2.com/products/fivetran/reviews) — 4.3/5 stars (795 reviews) - [Workato](https://www.g2.com/products/workato/reviews) — 4.7/5 stars (753 reviews) - [Google Cloud BigQuery](https://www.g2.com/products/google-cloud-bigquery/reviews) — 4.5/5 stars (1227 reviews) - [Snowflake](https://www.g2.com/products/snowflake/reviews) — 4.5/5 stars (756 reviews) - [Zapier](https://www.g2.com/products/zapier/reviews) — 4.5/5 stars (2073 reviews) - [SnapLogic Intelligent Integration Platform (IIP)](https://www.g2.com/products/snaplogic-intelligent-integration-platform-iip/reviews) — 4.4/5 stars (398 reviews) - [Apify](https://www.g2.com/products/apify/reviews) — 4.7/5 stars (485 reviews) - [Boost.space](https://www.g2.com/products/boost-space/reviews) — 4.6/5 stars (350 reviews) - [MuleSoft Anypoint Platform](https://www.g2.com/products/mulesoft-anypoint-platform/reviews) — 4.5/5 stars (753 reviews) - [Alteryx](https://www.g2.com/products/alteryx/reviews) — 4.6/5 stars (814 reviews) ### Alternatives to Databricks - [Cloudera Data Platform](https://www.g2.com/products/cloudera-cloudera-data-platform/reviews) — 4.1/5 stars (136 reviews) - [Snowflake](https://www.g2.com/products/snowflake/reviews) — 4.5/5 stars (756 reviews) - [Teradata Vantage](https://www.g2.com/products/teradata-teradata-vantage/reviews) — 4.3/5 stars (375 reviews) - [Google Cloud BigQuery](https://www.g2.com/products/google-cloud-bigquery/reviews) — 4.5/5 stars (1227 reviews) - [Alteryx](https://www.g2.com/products/alteryx/reviews) — 4.6/5 stars (814 reviews) - [Gemini Enterprise Agent Platform](https://www.g2.com/products/gemini-enterprise-agent-platform/reviews) — 4.3/5 stars (657 reviews) - [Qubole](https://www.g2.com/products/qubole/reviews) — 4.0/5 stars (259 reviews) - [SAS Viya](https://www.g2.com/products/sas-sas-viya/reviews) — 4.3/5 stars (799 reviews) - [dbt](https://www.g2.com/products/dbt/reviews) — 4.7/5 stars (207 reviews) - [SAP HANA Cloud](https://www.g2.com/products/sap-hana-cloud-2025-10-01/reviews) — 4.3/5 stars (621 reviews) --- ## Top Discussions ### Funnel - Title: [What do you like most about Funnel for data collection, and what improvements could be made?](https://www.g2.com/discussions/what-do-you-like-most-about-funnel-for-data-collection-and-what-improvements-could-be-made) — 1 comment, 1 upvote > **Top comment:** "I'm currently utilizing the free version of Funnel.io for visualizing Meta Ads within Looker Studio, and I'm satisfied with it. I don't require any further..." - Title: [What is a funnel builder?](https://www.g2.com/discussions/what-is-a-funnel-builder) — 1 comment > **Top comment:** "Haven't heard of it" - Title: [Can I see data retroactively in Funnel?](https://www.g2.com/discussions/3680-retroactive-data) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "Yes. Because Funnel pulls down data from your advertising platforms and Google Analytics account we can report as far back as you have data in these..." - Title: [Which advertising platforms does Funnel support?](https://www.g2.com/discussions/3676-advertising-platforms) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "Funnel supports Google Analytics. We pull down data from your Google Analytics account and match it up with you advertising data so you can measure your..." ### Keboola - Title: [Are you planning to include those extractors: Pinterest, TikTok, Spinoco? All of the would be beneficial for our use.](https://www.g2.com/discussions/are-you-planning-to-include-those-extractors-pinterest-tiktok-spinoco-all-of-the-would-be-beneficial-for-our-use) — 2 comments, 1 upvote > **Top comment:** "TikTok" ### Databricks - Title: [What is Lakehouse in Databricks?](https://www.g2.com/discussions/what-is-lakehouse-in-databricks) — 4 comments, 2 upvotes > **Top comment:** "Lakehouse architecture is the merging of the data warehouse and data lake concepts into a single platform, with built-in support for lineage maintenance and ML." - Title: [What are the features of Databricks?](https://www.g2.com/discussions/what-are-the-features-of-databricks) — 4 comments, 2 upvotes > **Top comment:** "Delta Lake Lakehosue platform Schema evolution Data quarantine & Data Quality Data Integration & Transformations" - Title: [What does Databricks software do?](https://www.g2.com/discussions/what-does-databricks-software-do) — 3 comments > **Top comment:** "It will work like Hadoop, databricks provide the services like big data. Databricks also work like in advanced level it's have capability to process large..." - Title: [What is Databricks unified analytics platform?](https://www.g2.com/discussions/what-is-databricks-unified-analytics-platform) — 3 comments > **Top comment:** "Databricks' Unified Data Analytics Platform helps organizations accelerate innovation by unifying data science with engineering and business. With Databricks..." --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/funnel-vs-keboola-vs-databricks)