# Funnel, Keboola vs Adverity Comparison

| | Funnel | Keboola | Adverity | 
|---|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.6 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 165 | 137 | 268 | 
| **Largest Market Segment** | Small-Business (50.9% of reviews) | Mid-Market (65.2% of reviews) | Small-Business (42.2% of reviews) | 
| **Entry Level Price** | Starting at $400.00 | Free With One-Time Purchase | Contact Us | 

---
## Top Pros & Cons

### Funnel

Pros:
- Ease of Use (5 reviews)
- Integrations (5 reviews)

Cons:
- Learning Curve (3 reviews)
- Expensive (2 reviews)

### Keboola

Pros:
- Ease of Use (35 reviews)
- Features (27 reviews)

Cons:
- Learning Curve (14 reviews)
- Complexity (13 reviews)

### Adverity

Pros:
- Ease of Use (16 reviews)
- Integrations (11 reviews)

Cons:
- Time-Consuming (7 reviews)
- Complex Setup (4 reviews)

---
## Ratings Comparison
| Rating | Funnel | Keboola | Adverity | 
|---|---|---|---|
  | **Meets Requirements** | 8.8 (142 reviews) | 8.7 (109 reviews) | 8.6 (223 reviews) | 
  | **Ease of Use** | 8.5 (145 reviews) | 8.6 (110 reviews) | 7.9 (225 reviews) | 
  | **Ease of Setup** | 8.8 (104 reviews) | 8.4 (81 reviews) | 7.5 (170 reviews) | 
  | **Ease of Admin** | 8.9 (95 reviews) | 8.1 (56 reviews) | 8.0 (144 reviews) | 
  | **Quality of Support** | 9.1 (139 reviews) | 9.5 (107 reviews) | 8.9 (218 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.1 (94 reviews) | 9.0 (56 reviews) | 8.9 (142 reviews) | 
  | **Product Direction (% positive)** | 8.7 (143 reviews) | 8.9 (104 reviews) | 8.8 (217 reviews) | 

---
## Pricing

### Funnel

#### Entry-Level Pricing

Plan: Starter

Price: Starting at $400.00

Description: Begin your journey to data-driven marketing with our Starter Plan.


Key Features:
- 500 flexpoints included (additional flexpoints can be purchased)
- Connect to our 121 most popular data sources
- Send data to Looker Studio, Google Sheets, Microsoft Excel, or use built-in Funnel dashboards

[Browse all 3 editions](https://www.g2.com/products/funnel/pricing)

#### Free Trial

Yes

### Keboola

#### Entry-Level Pricing

Plan: Free Tier

Price: Free With One-Time Purchase

Description: Our Free Tier gives you 60 free computation minutes each month to explore, build, and prototype in Keboola. If you need more, you can manually or automatically top up your account with additional credits at $0.14 per minute.

This plan is ideal for early exploration, data prototyping, and self-paced learning, giving you a full hands-on experience with Keboola’s core capabilities—risk-free.

Key Features:
- Transformations: SQL, Python, R, dbt, No-code, Data Science
- Scheduling & Triggers: Time-based or event-driven job automation
- Monitoring & Alerts: Jobs list, email & webhook notifications

[Browse all 2 editions](https://www.g2.com/products/keboola/pricing)

#### Free Trial

Yes

### Adverity

#### Entry-Level Pricing

Plan: Custom Pricing

Price: Contact Us

Key Features:
- Up to 15 data sources included
- Starting at 1 data destination
- Visit www.adverity.com/pricing for custom pricing

[Browse all 2 editions](https://www.g2.com/products/adverity/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Funnel** | 8.8/10 | 85 |
| **Keboola** | N/A | N/A |
| **Adverity** | 7.4/10 | 43 |

#### Metrics

| Feature | Funnel | Keboola | Adverity | 
|---|---|---|---|
| **Sessions - Digital Analytics** | 9.0 (70 reviews) | Not enough data | 7.9 (34 reviews) | 
| **Engagement** | 8.9 (68 reviews) | Not enough data | 7.6 (32 reviews) | 
| **Entry and Exit Pages** | 8.4 (46 reviews) | Not enough data | 7.3 (30 reviews) | 
| **Standard Event Tracking** | 8.9 (45 reviews) | Not enough data | 7.7 (32 reviews) | 
| **Custom Event Tracking** | 8.6 (44 reviews) | Not enough data | 7.3 (32 reviews) | 
| **Retention** | 8.5 (56 reviews) | Not enough data | 7.4 (27 reviews) | 
| **Return** | 8.8 (56 reviews) | Not enough data | 7.8 (24 reviews) | 
| **Conversions** | 9.1 (71 reviews) | Not enough data | 8.0 (32 reviews) | 
| **Funnels** | 9.0 (43 reviews) | Not enough data | 7.2 (29 reviews) | 

#### Reporting

| Feature | Funnel | Keboola | Adverity | 
|---|---|---|---|
| **Real-Time Reporting** | 8.7 (49 reviews) | Not enough data | 7.1 (35 reviews) | 
| **Trending** | 8.8 (43 reviews) | Not enough data | 7.8 (31 reviews) | 
| **Retroactive Reporting** | 8.7 (62 reviews) | Not enough data | 7.4 (31 reviews) | 
| **Segmentation** | 8.7 (52 reviews) | Not enough data | 7.0 (32 reviews) | 
| **Mobile Reporting** | 8.2 (40 reviews) | Not enough data | 6.9 (26 reviews) | 
| **Unification Across Devices** | 8.1 (55 reviews) | Not enough data | 7.4 (25 reviews) | 
| **Custom Reports and Dashboards** | 9.2 (70 reviews) | Not enough data | 8.3 (24 reviews) | 

#### Other

| Feature | Funnel | Keboola | Adverity | 
|---|---|---|---|
| **User Data** | Feature Not Available | Not enough data | 6.3 (30 reviews) | 
| **Site Search Reporting** | Feature Not Available | Not enough data | 7.3 (26 reviews) | 
| **Load Time Monitoring** | Feature Not Available | Not enough data | 6.6 (26 reviews) | 
| **Campaign Tracking** | 8.9 (73 reviews) | Not enough data | 8.5 (32 reviews) | 
| **E-Commerce** | 8.9 (59 reviews) | Not enough data | 8.5 (27 reviews) | 
| **Promotional Messages** | Feature Not Available | Not enough data | 6.7 (22 reviews) | 
| **Administration Alerts** | Feature Not Available | Not enough data | 6.9 (25 reviews) | 

#### Agentic AI - Digital Analytics

| Feature | Funnel | Keboola | Adverity | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

#### Administration

| Feature | Funnel | Keboola | Adverity | 
|---|---|---|---|
| **API / Integrations** | 8.9 (72 reviews) | Not enough data | 8.1 (38 reviews) | 
| **QA Testing** | Feature Not Available | Not enough data | 6.5 (32 reviews) | 
| **Performance and Reliability** | 9.1 (75 reviews) | Not enough data | 7.5 (38 reviews) | 
| **User, Role, and Access Management** | 8.9 (75 reviews) | Not enough data | 7.7 (38 reviews) | 

### Data Management Platform (DMP)

| Product | Score | Reviews |
|---|---|---|
| **Funnel** | N/A | N/A |
| **Keboola** | 7.4/10 | 21 |
| **Adverity** | N/A | N/A |

#### Data Integration

| Feature | Funnel | Keboola | Adverity | 
|---|---|---|---|
| **1st-Party Data Integration** | Not enough data | 8.3 (20 reviews) | Not enough data | 
| **2nd-Party Data Integration** | Not enough data | 8.2 (20 reviews) | Not enough data | 
| **3rd-Party Data Integration** | Not enough data | 7.9 (20 reviews) | Not enough data | 
| **Offline Data Integration** | Not enough data | 7.4 (18 reviews) | Not enough data | 
| **Mobile Data Integration** | Not enough data | 5.9 (17 reviews) | Not enough data | 
| **Data Export Tools** | Not enough data | 8.2 (19 reviews) | Not enough data | 

#### Agentic AI - Data Management Platform (DMP)

| Feature | Funnel | Keboola | Adverity | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

#### Data Analysis & Optimization

| Feature | Funnel | Keboola | Adverity | 
|---|---|---|---|
| **Audience Segmentation** | Not enough data | 7.4 (20 reviews) | Not enough data | 
| **Recommendations** | Not enough data | 6.6 (18 reviews) | Not enough data | 
| **Standard Dashboards** | Not enough data | 5.0 (19 reviews) | Not enough data | 
| **Custom Reports** | Not enough data | 5.9 (19 reviews) | Not enough data | 

#### Platform

| Feature | Funnel | Keboola | Adverity | 
|---|---|---|---|
| **Data Permissions** | Not enough data | 7.1 (19 reviews) | Not enough data | 
| **User, Role, and Access Management** | Not enough data | 7.6 (20 reviews) | Not enough data | 
| **Performance and Reliability** | Not enough data | 8.6 (20 reviews) | Not enough data | 
| **Enterprise Scalability** | Not enough data | 8.8 (19 reviews) | Not enough data | 
| **Internationalization** | Not enough data | 6.9 (18 reviews) | Not enough data | 

### Data Extraction

| Product | Score | Reviews |
|---|---|---|
| **Funnel** | N/A | N/A |
| **Keboola** | 8.1/10 | 71 |
| **Adverity** | 7.8/10 | 28 |

#### Functionality

| Feature | Funnel | Keboola | Adverity | 
|---|---|---|---|
| **Diverse Extraction Points** | Not enough data | 8.7 (66 reviews) | 7.6 (28 reviews) | 
| **Data Structuring** | Not enough data | 8.5 (66 reviews) | 8.3 (28 reviews) | 
| **Consolidation** | Not enough data | 8.8 (63 reviews) | 8.3 (28 reviews) | 
| **Data Cleaning** | Not enough data | 8.0 (69 reviews) | 8.1 (27 reviews) | 
| **Cloud Extraction** | Not enough data | 9.0 (64 reviews) | 7.5 (26 reviews) | 
| **Visualization** | Not enough data | 5.2 (53 reviews) | 6.9 (26 reviews) | 

#### Diverse Extraction Points

| Feature | Funnel | Keboola | Adverity | 
|---|---|---|---|
| **Diverse Extraction Points** | Not enough data | 8.7 (66 reviews) | 7.6 (28 reviews) | 

### E-Commerce Analytics

| Product | Score | Reviews |
|---|---|---|
| **Funnel** | N/A | N/A |
| **Keboola** | N/A | N/A |
| **Adverity** | 7.2/10 | 10 |

#### Analytics

| Feature | Funnel | Keboola | Adverity | 
|---|---|---|---|
| **Reports** | Not enough data | Not enough data | 8.5 (10 reviews) | 
| **Dashboard** | Not enough data | Not enough data | 7.7 (10 reviews) | 
| **Web Analytics** | Not enough data | Not enough data | 7.6 (9 reviews) | 
| **Campaign Tracking** | Not enough data | Not enough data | 8.5 (8 reviews) | 
| **Customer Demographics** | Not enough data | Not enough data | 6.0 (7 reviews) | 
| **Predictive Analytics** | Not enough data | Not enough data | 4.8 (7 reviews) | 

#### Administration

| Feature | Funnel | Keboola | Adverity | 
|---|---|---|---|
| **Data Storage** | Not enough data | Not enough data | 8.5 (9 reviews) | 
| **A/B Testing** | Not enough data | Not enough data | 4.8 (7 reviews) | 
| **Integrations** | Not enough data | Not enough data | 8.2 (10 reviews) | 

#### Generative AI

| Feature | Funnel | Keboola | Adverity | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | Not enough data | 

#### Agentic AI - E-Commerce Analytics

| Feature | Funnel | Keboola | Adverity | 
|---|---|---|---|
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### ETL Tools

| Product | Score | Reviews |
|---|---|---|
| **Funnel** | 8.4/10 | 24 |
| **Keboola** | 8.4/10 | 74 |
| **Adverity** | 8.5/10 | 106 |

#### Management

| Feature | Funnel | Keboola | Adverity | 
|---|---|---|---|
| **Reporting** | 8.3 (20 reviews) | 7.0 (61 reviews) | 8.1 (75 reviews) | 
| **Auditing** | 7.0 (18 reviews) | 7.1 (54 reviews) | 7.9 (69 reviews) | 

#### Functionality

| Feature | Funnel | Keboola | Adverity | 
|---|---|---|---|
| **Extraction** | 8.8 (19 reviews) | 9.1 (72 reviews) | 8.9 (99 reviews) | 
| **Transformation** | 8.5 (20 reviews) | 9.2 (73 reviews) | 8.4 (99 reviews) | 
| **Loading** | 8.8 (20 reviews) | 8.9 (72 reviews) | 8.5 (99 reviews) | 
| **Automation** | 8.8 (20 reviews) | 9.1 (72 reviews) | 9.0 (101 reviews) | 
| **Scalability** | 8.6 (20 reviews) | 8.5 (69 reviews) | 8.4 (97 reviews) | 

### Data Replication

| Product | Score | Reviews |
|---|---|---|
| **Funnel** | N/A | N/A |
| **Keboola** | 7.6/10 | 21 |
| **Adverity** | N/A | N/A |

#### Management

| Feature | Funnel | Keboola | Adverity | 
|---|---|---|---|
| **Real-Time Analytics** | Not enough data | 6.8 (15 reviews) | Not enough data | 
| **Solution Integration** | Not enough data | 7.6 (19 reviews) | Not enough data | 
| **Infrastructure Compatibility** | Not enough data | 8.4 (19 reviews) | Not enough data | 
| **Monitoring** | Not enough data | 7.7 (19 reviews) | Not enough data | 

#### Solution Provision

| Feature | Funnel | Keboola | Adverity | 
|---|---|---|---|
| **System Failover** | Not enough data | 7.1 (16 reviews) | Not enough data | 
| **Pay by Usage** | Not enough data | 8.0 (17 reviews) | Not enough data | 
| **Service Provision** | Not enough data | Feature Not Available | Not enough data | 

### Data Warehouse

| Product | Score | Reviews |
|---|---|---|
| **Funnel** | N/A | N/A |
| **Keboola** | N/A | N/A |
| **Adverity** | N/A | N/A |

#### Data Management

| Feature | Funnel | Keboola | Adverity | 
|---|---|---|---|
| **Data Integration** | Not enough data | Not enough data | Not enough data | 
| **Data Compression** | Not enough data | Not enough data | Not enough data | 
| **Data Quality** | Not enough data | Not enough data | Not enough data | 
| **Built-In Data Analytics** | Not enough data | Not enough data | Not enough data | 
| **In-Database Machine Learning** | Not enough data | Not enough data | Not enough data | 
| **Data Lake Analytics** | Not enough data | Not enough data | Not enough data | 

#### Integration

| Feature | Funnel | Keboola | Adverity | 
|---|---|---|---|
| **AI/ ML Integration** | Not enough data | Not enough data | Not enough data | 
| **BI Tool Integration** | Not enough data | Not enough data | Not enough data | 
| **Data lake Integration** | Not enough data | Not enough data | Not enough data | 

#### Deployment

| Feature | Funnel | Keboola | Adverity | 
|---|---|---|---|
| **On-Premise** | Not enough data | Not enough data | Not enough data | 
| **Cloud** | Not enough data | Not enough data | Not enough data | 

#### Performance 

| Feature | Funnel | Keboola | Adverity | 
|---|---|---|---|
| **Scalability** | Not enough data | Not enough data | Not enough data | 

#### Security

| Feature | Funnel | Keboola | Adverity | 
|---|---|---|---|
| **Data Governance** | Not enough data | Not enough data | Not enough data | 
| **Data Security** | Not enough data | Not enough data | Not enough data | 

#### Generative AI

| Feature | Funnel | Keboola | Adverity | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | Not enough data | 

### iPaaS

| Product | Score | Reviews |
|---|---|---|
| **Funnel** | N/A | N/A |
| **Keboola** | N/A | N/A |
| **Adverity** | N/A | N/A |

#### Development 

| Feature | Funnel | Keboola | Adverity | 
|---|---|---|---|
| **Real-Time Integration** | Not enough data | Not enough data | Not enough data | 
| **API Designer** | Not enough data | Not enough data | Not enough data | 
| **Flow Designer** | Not enough data | Not enough data | Not enough data | 
| **Pre-Built Connectors** | Not enough data | Not enough data | Not enough data | 
| **Custom Connectors** | Not enough data | Not enough data | Not enough data | 
| **Reusable connectors** | Not enough data | Not enough data | Not enough data | 
| **Multi - tenant architecture** | Not enough data | Not enough data | Not enough data | 

#### Management 

| Feature | Funnel | Keboola | Adverity | 
|---|---|---|---|
| **Monitoring & Notification** | Not enough data | Not enough data | Not enough data | 
| **Routing And Orchestration** | Not enough data | Not enough data | Not enough data | 
| **Data Mapping** | Not enough data | Not enough data | Not enough data | 
| **Data Transformation** | Not enough data | Not enough data | Not enough data | 
| **API Management** | Not enough data | Not enough data | Not enough data | 

#### Security

| Feature | Funnel | Keboola | Adverity | 
|---|---|---|---|
| **Data Encryption** | Not enough data | Not enough data | Not enough data | 
| **Security Standards** | Not enough data | Not enough data | Not enough data | 
| **Communication Protocol** | Not enough data | Not enough data | Not enough data | 

#### Integration Options

| Feature | Funnel | Keboola | Adverity | 
|---|---|---|---|
| **Data Virtualization** | Not enough data | Not enough data | Not enough data | 
| **Managed File Transfers** | Not enough data | Not enough data | Not enough data | 
| **Big Data Processing** | Not enough data | Not enough data | Not enough data | 
| **EDI** | Not enough data | Not enough data | Not enough data | 

#### Deployment 

| Feature | Funnel | Keboola | Adverity | 
|---|---|---|---|
| **Hybrid** | Not enough data | Feature Not Available | Not enough data | 
| **Cloud to Cloud** | Not enough data | Not enough data | Not enough data | 

### E-Commerce Data Integration

| Product | Score | Reviews |
|---|---|---|
| **Funnel** | N/A | N/A |
| **Keboola** | N/A | N/A |
| **Adverity** | 8.3/10 | 23 |

#### Development 

| Feature | Funnel | Keboola | Adverity | 
|---|---|---|---|
| **Pre-built Connectors** | Not enough data | Not enough data | 8.8 (21 reviews) | 
| **Custom Connectors** | Not enough data | Not enough data | 8.3 (16 reviews) | 

#### Management 

| Feature | Funnel | Keboola | Adverity | 
|---|---|---|---|
| **Reporting and Analytics** | Not enough data | Not enough data | 8.7 (18 reviews) | 
| **Data Mapping** | Not enough data | Not enough data | 8.6 (21 reviews) | 

#### Integration Options

| Feature | Funnel | Keboola | Adverity | 
|---|---|---|---|
| **ERP Systems** | Not enough data | Not enough data | 7.9 (8 reviews) | 
| **Accounting Systems** | Not enough data | Not enough data | 8.7 (9 reviews) | 
| **CRM and Marketing Automation Systems** | Not enough data | Not enough data | 7.8 (12 reviews) | 
| **EDI** | Not enough data | Not enough data | 7.7 (5 reviews) | 

### DataOps Platforms

| Product | Score | Reviews |
|---|---|---|
| **Funnel** | N/A | N/A |
| **Keboola** | 7.3/10 | 16 |
| **Adverity** | N/A | N/A |

#### Data Management

| Feature | Funnel | Keboola | Adverity | 
|---|---|---|---|
| **Data Integration** | Not enough data | 9.0 (16 reviews) | Not enough data | 
| **Metadata** | Not enough data | 7.6 (16 reviews) | Not enough data | 
| **Self-service** | Not enough data | 9.2 (16 reviews) | Not enough data | 
| **Automated workflows** | Not enough data | 8.6 (16 reviews) | Not enough data | 

#### Agentic AI - DataOps Platforms

| Feature | Funnel | Keboola | Adverity | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

#### Analytics

| Feature | Funnel | Keboola | Adverity | 
|---|---|---|---|
| **Analytics capabilities** | Not enough data | 7.5 (14 reviews) | Not enough data | 
| **Dasboard visualizations** | Not enough data | 5.4 (14 reviews) | Not enough data | 

#### Monitoring and Management

| Feature | Funnel | Keboola | Adverity | 
|---|---|---|---|
| **Data Observability** | Not enough data | 8.4 (16 reviews) | Not enough data | 
| **Testing capabilities** | Not enough data | 7.7 (15 reviews) | Not enough data | 

#### Cloud Deployment

| Feature | Funnel | Keboola | Adverity | 
|---|---|---|---|
| **Hybrid cloud support** | Not enough data | 7.8 (12 reviews) | Not enough data | 
| **Cloud migration capabilities** | Not enough data | 8.2 (13 reviews) | Not enough data | 

#### Generative AI

| Feature | Funnel | Keboola | Adverity | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | 3.5 (9 reviews) | Not enough data | 
| **AI Text Summarization** | Not enough data | 4.4 (9 reviews) | Not enough data | 

### Google Workspace for Marketing

| Product | Score | Reviews |
|---|---|---|
| **Funnel** | N/A | N/A |
| **Keboola** | N/A | N/A |
| **Adverity** | N/A | N/A |

#### Agentic AI - Google Workspace for Marketing

| Feature | Funnel | Keboola | Adverity | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 

### SAP Store

| Product | Score | Reviews |
|---|---|---|
| **Funnel** | N/A | N/A |
| **Keboola** | N/A | N/A |
| **Adverity** | N/A | N/A |

#### Agentic AI - SAP Store

| Feature | Funnel | Keboola | Adverity | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Backup

| Product | Score | Reviews |
|---|---|---|
| **Funnel** | N/A | N/A |
| **Keboola** | N/A | N/A |
| **Adverity** | N/A | N/A |

#### Management

| Feature | Funnel | Keboola | Adverity | 
|---|---|---|---|
| **Disaster Recovery** | Not enough data | Not enough data | Not enough data | 
| **Remote Backup** | Not enough data | Not enough data | Not enough data | 
| **Storage Formats** | Not enough data | Not enough data | Not enough data | 
| **Scheduled Backups** | Not enough data | Not enough data | Not enough data | 
| **On-Demand Restoration** | Not enough data | Not enough data | Not enough data | 

#### Reporting

| Feature | Funnel | Keboola | Adverity | 
|---|---|---|---|
| **Activity Monitoring** | Not enough data | Not enough data | Not enough data | 
| **Documentation** | Not enough data | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | Not enough data | 

#### Security

| Feature | Funnel | Keboola | Adverity | 
|---|---|---|---|
| **Data Encryption** | Not enough data | Not enough data | Not enough data | 
| **Security and Compliance** | Not enough data | Not enough data | Not enough data | 
| **Deduplication ** | Not enough data | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Funnel** | 8.0/10 | 99 |
| **Keboola** | N/A | N/A |
| **Adverity** | 7.8/10 | 119 |

#### Marketing Operations

| Feature | Funnel | Keboola | Adverity | 
|---|---|---|---|
| **ROI Tracking** | 8.3 (76 reviews) ✓ Verified | Not enough data | 8.4 (77 reviews) ✓ Verified | 
| **Data Collection** | 9.0 (87 reviews) ✓ Verified | Not enough data | 8.8 (99 reviews) ✓ Verified | 
| **Customer Insights** | 7.7 (43 reviews) | Not enough data | 7.8 (68 reviews) ✓ Verified | 
| **Multi-User Access** | 8.4 (75 reviews) ✓ Verified | Not enough data | 8.5 (87 reviews) ✓ Verified | 
| **Spend Management** | 8.1 (47 reviews) ✓ Verified | Not enough data | 7.9 (38 reviews) | 
| **White Label** | Feature Not Available | Not enough data | 7.5 (27 reviews) | 

#### Campaign Activity

| Feature | Funnel | Keboola | Adverity | 
|---|---|---|---|
| **Campaign Insights** | 8.5 (81 reviews) ✓ Verified | Not enough data | 8.7 (86 reviews) ✓ Verified | 
| **Reports and Dashboards** | 8.7 (84 reviews) ✓ Verified | Not enough data | Feature Not Available | 
| **Campaign Stickiness** | 8.2 (68 reviews) ✓ Verified | Not enough data | 8.4 (65 reviews) ✓ Verified | 
| **Multichannel Tracking** | 8.9 (84 reviews) ✓ Verified | Not enough data | 8.9 (83 reviews) ✓ Verified | 
| **Brand Optimization** | 7.8 (41 reviews) | Not enough data | 8.1 (65 reviews) ✓ Verified | 
| **Predictive Analytics** | 7.6 (41 reviews) ✓ Verified | Not enough data | Feature Not Available | 

#### Agentic AI - Marketing Analytics

| Feature | Funnel | Keboola | Adverity | 
|---|---|---|---|
| **Autonomous Task Execution** | 7.5 (6 reviews) | Not enough data | 6.7 (5 reviews) | 
| **Cross-system Integration** | 6.9 (6 reviews) | Not enough data | 6.7 (5 reviews) | 
| **Proactive Assistance** | 6.9 (7 reviews) | Not enough data | 5.3 (5 reviews) | 

### Big Data Analytics

| Product | Score | Reviews |
|---|---|---|
| **Funnel** | N/A | N/A |
| **Keboola** | N/A | N/A |
| **Adverity** | N/A | N/A |

#### Data Transformation

| Feature | Funnel | Keboola | Adverity | 
|---|---|---|---|
| **Real-Time Analytics** | Not enough data | Not enough data | Not enough data | 
| **Data Querying** | Not enough data | Not enough data | Not enough data | 

#### Connectivity

| Feature | Funnel | Keboola | Adverity | 
|---|---|---|---|
| **Hadoop Integration** | Not enough data | Not enough data | Not enough data | 
| **Spark Integration** | Not enough data | Not enough data | Not enough data | 
| **Multi-Source Analysis** | Not enough data | Not enough data | Not enough data | 
| **Data Lake** | Not enough data | Not enough data | Not enough data | 

#### Operations

| Feature | Funnel | Keboola | Adverity | 
|---|---|---|---|
| **Data Visualization** | Not enough data | Not enough data | Not enough data | 
| **Data Workflow** | Not enough data | Not enough data | Not enough data | 
| **Governed Discovery** | Not enough data | Not enough data | Not enough data | 
| **Embedded Analytics** | Not enough data | Not enough data | Not enough data | 
| **Notebooks** | Not enough data | Not enough data | Not enough data | 

### Big Data

| Product | Score | Reviews |
|---|---|---|
| **Funnel** | N/A | N/A |
| **Keboola** | N/A | N/A |
| **Adverity** | N/A | N/A |

#### Building Reports

| Feature | Funnel | Keboola | Adverity | 
|---|---|---|---|
| **Data Transformation** | Not enough data | Not enough data | Not enough data | 
| **Data Modeling** | Not enough data | Not enough data | Not enough data | 
| **WYSIWYG Report Design** | Not enough data | Not enough data | Not enough data | 
| **Integration APIs** | Not enough data | Not enough data | Not enough data | 

#### Platform

| Feature | Funnel | Keboola | Adverity | 
|---|---|---|---|
| **Mobile User Support** | Not enough data | Not enough data | Not enough data | 
| **Customization ** | Not enough data | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | Not enough data | 
| **Sandbox / Test Environments** | Not enough data | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | Not enough data | 
| **Breadth of Partner Applications** | Not enough data | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [ETL Tools](https://www.g2.com/categories/etl-tools)

**Unique to Funnel (2):** [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)

**Unique to Keboola (8):** [DataOps Platforms](https://www.g2.com/categories/dataops-platforms), [Data Replication Software](https://www.g2.com/categories/data-replication), [Data Extraction Tools](https://www.g2.com/categories/data-extraction-tools), [Big Data Integration Platforms](https://www.g2.com/categories/big-data-integration-platforms), [iPaaS Software](https://www.g2.com/categories/ipaas), [Data Management Platforms (DMP)](https://www.g2.com/categories/data-management-platform-dmp), [Big Data Analytics Software](https://www.g2.com/categories/big-data-analytics), [Data Warehouse Solutions](https://www.g2.com/categories/data-warehouse)

**Unique to Adverity (8):** [SAP Store Software](https://www.g2.com/categories/sap-store), [Big Data Integration Platforms](https://www.g2.com/categories/big-data-integration-platforms), [E-Commerce Data Integration Software](https://www.g2.com/categories/e-commerce-data-integration), [Google Workspace for Marketing Software](https://www.g2.com/categories/google-workspace-for-marketing), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics), [Data Extraction Tools](https://www.g2.com/categories/data-extraction-tools), [E-Commerce Analytics Software](https://www.g2.com/categories/e-commerce-analytics)


---
## Reviewer Demographics

### By Company Size

| Segment | Funnel | Keboola | Adverity | 
|---|---|---|---|
| **Small-Business** | 50.9% | 20.5% | 42.2% | 
| **Mid-Market** | 43.5% | 65.2% | 41.1% | 
| **Enterprise** | 5.6% | 14.4% | 16.7% | 

### By Industry

#### Funnel

- **Marketing and Advertising:** 42.6%
- **Retail:** 6.2%
- **Information Technology and Services:** 6.2%
- **Internet:** 4.3%
- **Consumer Goods:** 3.1%
- **Apparel & Fashion:** 2.5%
- **Financial Services:** 1.9%
- **Real Estate:** 1.9%
- **Food & Beverages:** 1.9%
- **Pharmaceuticals:** 1.9%
- **Other:** 27.8%

#### Keboola

- **Information Technology and Services:** 12.9%
- **Marketing and Advertising:** 12.1%
- **Retail:** 7.6%
- **Media Production:** 7.6%
- **Computer Software:** 6.1%
- **Internet:** 6.1%
- **Financial Services:** 6.1%
- **Hospitality:** 3.8%
- **Food & Beverages:** 3.8%
- **Automotive:** 3.0%
- **Other:** 31.1%

#### Adverity

- **Marketing and Advertising:** 58.0%
- **Information Technology and Services:** 5.1%
- **Online Media:** 3.5%
- **Consumer Goods:** 3.5%
- **Telecommunications:** 2.3%
- **Entertainment:** 1.9%
- **Retail:** 1.9%
- **Internet:** 1.6%
- **Computer Software:** 1.6%
- **Insurance:** 1.2%
- **Other:** 19.5%

---
## Alternatives

### Alternatives to Funnel

- [Supermetrics](https://www.g2.com/products/supermetrics/reviews) — 4.4/5 stars (823 reviews)
- [Improvado](https://www.g2.com/products/improvado-improvado/reviews) — 4.4/5 stars (80 reviews)
- [TapClicks](https://www.g2.com/products/tapclicks/reviews) — 4.3/5 stars (336 reviews)
- [Looker](https://www.g2.com/products/looker/reviews) — 4.4/5 stars (1643 reviews)
- [NinjaCat](https://www.g2.com/products/ninjacat/reviews) — 4.2/5 stars (316 reviews)
- [Fivetran](https://www.g2.com/products/fivetran/reviews) — 4.3/5 stars (795 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14766 reviews)
- [Windsor.ai](https://www.g2.com/products/windsor-ai/reviews) — 4.5/5 stars (86 reviews)
- [Dataslayer.ai](https://www.g2.com/products/dataslayer-ai/reviews) — 4.8/5 stars (307 reviews)
- [Singular](https://www.g2.com/products/singular/reviews) — 4.5/5 stars (510 reviews)

### Alternatives to Keboola

- [Fivetran](https://www.g2.com/products/fivetran/reviews) — 4.3/5 stars (795 reviews)
- [Databricks](https://www.g2.com/products/databricks/reviews) — 4.6/5 stars (796 reviews)
- [Workato](https://www.g2.com/products/workato/reviews) — 4.7/5 stars (753 reviews)
- [Google Cloud BigQuery](https://www.g2.com/products/google-cloud-bigquery/reviews) — 4.5/5 stars (1227 reviews)
- [Snowflake](https://www.g2.com/products/snowflake/reviews) — 4.5/5 stars (756 reviews)
- [Zapier](https://www.g2.com/products/zapier/reviews) — 4.5/5 stars (2073 reviews)
- [SnapLogic Intelligent Integration Platform (IIP)](https://www.g2.com/products/snaplogic-intelligent-integration-platform-iip/reviews) — 4.4/5 stars (398 reviews)
- [Apify](https://www.g2.com/products/apify/reviews) — 4.7/5 stars (485 reviews)
- [Boost.space](https://www.g2.com/products/boost-space/reviews) — 4.6/5 stars (350 reviews)
- [MuleSoft Anypoint Platform](https://www.g2.com/products/mulesoft-anypoint-platform/reviews) — 4.5/5 stars (753 reviews)

### Alternatives to Adverity

- [Supermetrics](https://www.g2.com/products/supermetrics/reviews) — 4.4/5 stars (823 reviews)
- [Improvado](https://www.g2.com/products/improvado-improvado/reviews) — 4.4/5 stars (80 reviews)
- [Fivetran](https://www.g2.com/products/fivetran/reviews) — 4.3/5 stars (795 reviews)
- [TapClicks](https://www.g2.com/products/tapclicks/reviews) — 4.3/5 stars (336 reviews)
- [Looker](https://www.g2.com/products/looker/reviews) — 4.4/5 stars (1643 reviews)
- [Dataslayer.ai](https://www.g2.com/products/dataslayer-ai/reviews) — 4.8/5 stars (307 reviews)
- [NinjaCat](https://www.g2.com/products/ninjacat/reviews) — 4.2/5 stars (316 reviews)
- [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) — 4.5/5 stars (566 reviews)
- [Domo](https://www.g2.com/products/domo/reviews) — 4.3/5 stars (1005 reviews)
- [Google Cloud BigQuery](https://www.g2.com/products/google-cloud-bigquery/reviews) — 4.5/5 stars (1227 reviews)

---
## Top Discussions

### Funnel

- Title: [What do you like most about Funnel for data collection, and what improvements could be made?](https://www.g2.com/discussions/what-do-you-like-most-about-funnel-for-data-collection-and-what-improvements-could-be-made) — 1 comment, 1 upvote
  > **Top comment:** "I'm currently utilizing the free version of Funnel.io for visualizing Meta Ads within Looker Studio, and I'm satisfied with it. I don't require any further..."
- Title: [What is a funnel builder?](https://www.g2.com/discussions/what-is-a-funnel-builder) — 1 comment
  > **Top comment:** "Haven't heard of it"
- Title: [Can I see data retroactively in Funnel?](https://www.g2.com/discussions/3680-retroactive-data) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Yes. Because Funnel pulls down data from your advertising platforms and Google Analytics account we can report as far back as you have data in these..."
- Title: [Which advertising platforms does Funnel support?](https://www.g2.com/discussions/3676-advertising-platforms) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Funnel supports Google Analytics. We pull down data from your Google Analytics account and match it up with you advertising data so you can measure your..."

### Keboola

- Title: [Are you planning to include those extractors: Pinterest, TikTok, Spinoco? All of the would be beneficial for our use.](https://www.g2.com/discussions/are-you-planning-to-include-those-extractors-pinterest-tiktok-spinoco-all-of-the-would-be-beneficial-for-our-use) — 2 comments, 1 upvote
  > **Top comment:** "TikTok"

### Adverity

- Title: [Why do I need a professional service when I can build my own API connection?](https://www.g2.com/discussions/data-connectors-management) — 2 comments, 1 upvote
  > **Top comment:** "Comment deleted by user."
- Title: [We want to step up our marketing intelligence efforts but we don't really know where to start. What should we do?](https://www.g2.com/discussions/how-to-start-a8ce2f12-bb71-4b6b-9e7f-dd2ee3fffd20) — 2 comments, 1 upvote
  > **Top comment:** "Comment deleted by user."
- Title: [Where is the data stored?](https://www.g2.com/discussions/data-storage-3897b135-1c79-41fe-bb2a-98d69d767a61) — 2 comments, 1 upvote
  > **Top comment:** "Comment deleted by user."
- Title: [What is Adverity used for?](https://www.g2.com/discussions/what-is-adverity-used-for) — 1 comment *(includes official response)*
  > **Top comment:** "Adverity is an integrated data platform that is used to help marketing and analyst teams improve marketing performance and make informed decisions. This is..."
- Title: [Can you help me getting my data into our BI tool?](https://www.g2.com/discussions/bi-tools) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Of course. Our data integration engine collects all your data, transforms it on the fly and is able to send it to any destination. This includes data..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/funnel-vs-keboola-vs-adverity)