# Funnel, Improvado vs Twilio Segment Comparison

| | Funnel | Improvado | Twilio Segment | 
|---|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.4 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 165 | 80 | 565 | 
| **Largest Market Segment** | Small-Business (50.9% of reviews) | Mid-Market (47.4% of reviews) | Mid-Market (47.6% of reviews) | 
| **Entry Level Price** | Starting at $400.00 | Contact Us 200 Million Data Rows Per Year | $120 Per month | 

---
## Top Pros & Cons

### Funnel

Pros:
- Ease of Use (5 reviews)
- Integrations (5 reviews)

Cons:
- Learning Curve (3 reviews)
- Expensive (2 reviews)

### Improvado

Pros:
- Customer Support (3 reviews)
- Helpful (3 reviews)

Cons:
- Learning Curve (3 reviews)
- Complexity (2 reviews)

### Twilio Segment

Pros:
- Ease of Use (5 reviews)
- Easy Integration (5 reviews)

Cons:
- Expensive (5 reviews)
- Pricing Issues (3 reviews)

---
## Ratings Comparison
| Rating | Funnel | Improvado | Twilio Segment | 
|---|---|---|---|
  | **Meets Requirements** | 8.8 (142 reviews) | 8.5 (73 reviews) | 8.9 (429 reviews) | 
  | **Ease of Use** | 8.5 (145 reviews) | 8.1 (73 reviews) | 8.7 (431 reviews) | 
  | **Ease of Setup** | 8.8 (104 reviews) | 7.7 (49 reviews) | 8.5 (247 reviews) | 
  | **Ease of Admin** | 8.9 (95 reviews) | 8.3 (43 reviews) | 8.9 (237 reviews) | 
  | **Quality of Support** | 9.1 (139 reviews) | 9.0 (73 reviews) | 8.6 (369 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.1 (94 reviews) | 9.4 (44 reviews) | 8.8 (225 reviews) | 
  | **Product Direction (% positive)** | 8.7 (143 reviews) | 9.5 (67 reviews) | 8.3 (389 reviews) | 

---
## Pricing

### Funnel

#### Entry-Level Pricing

Plan: Starter

Price: Starting at $400.00

Description: Begin your journey to data-driven marketing with our Starter Plan.


Key Features:
- 500 flexpoints included (additional flexpoints can be purchased)
- Connect to our 121 most popular data sources
- Send data to Looker Studio, Google Sheets, Microsoft Excel, or use built-in Funnel dashboards

[Browse all 3 editions](https://www.g2.com/products/funnel/pricing)

#### Free Trial

Yes

### Improvado

#### Entry-Level Pricing

Plan: Growth

Price: Contact Us 200 Million Data Rows Per Year

Description: For expanding firms needing deeper insights and reporting

Key Features:
- Unlimited data sources
- Unlimited accounts per data source
- Custom connectors

[Browse all 3 editions](https://www.g2.com/products/improvado-improvado/pricing)

#### Free Trial

No

### Twilio Segment

#### Entry-Level Pricing

Plan: Team

Price: $120 Per month

Key Features:
- Base includes 10,000 MTU
- Unlimited Sources
- Unlimited Destinations

[Browse all 3 editions](https://www.g2.com/products/twilio-segment/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Funnel** | 8.8/10 | 85 |
| **Improvado** | 7.7/10 | 15 |
| **Twilio Segment** | N/A | N/A |

#### Metrics

| Feature | Funnel | Improvado | Twilio Segment | 
|---|---|---|---|
| **Sessions - Digital Analytics** | 9.0 (70 reviews) | 7.8 (13 reviews) | Not enough data | 
| **Engagement** | 8.9 (68 reviews) | 8.3 (13 reviews) | Not enough data | 
| **Entry and Exit Pages** | 8.4 (46 reviews) | 7.6 (12 reviews) | Not enough data | 
| **Standard Event Tracking** | 8.9 (45 reviews) | 7.8 (12 reviews) | Not enough data | 
| **Custom Event Tracking** | 8.6 (44 reviews) | 7.9 (12 reviews) | Not enough data | 
| **Retention** | 8.5 (56 reviews) | 7.2 (12 reviews) | Not enough data | 
| **Return** | 8.8 (56 reviews) | 6.9 (12 reviews) | Not enough data | 
| **Conversions** | 9.1 (71 reviews) | 8.6 (12 reviews) | Not enough data | 
| **Funnels** | 9.0 (43 reviews) | 8.3 (13 reviews) | Not enough data | 

#### Reporting

| Feature | Funnel | Improvado | Twilio Segment | 
|---|---|---|---|
| **Real-Time Reporting** | 8.7 (49 reviews) | 7.4 (14 reviews) | Not enough data | 
| **Trending** | 8.8 (43 reviews) | 7.7 (14 reviews) | Not enough data | 
| **Retroactive Reporting** | 8.7 (62 reviews) | 7.9 (14 reviews) | Not enough data | 
| **Segmentation** | 8.7 (52 reviews) | 7.7 (13 reviews) | Not enough data | 
| **Mobile Reporting** | 8.2 (40 reviews) | 7.1 (13 reviews) | Not enough data | 
| **Unification Across Devices** | 8.1 (55 reviews) | 8.2 (13 reviews) | Not enough data | 
| **Custom Reports and Dashboards** | 9.2 (70 reviews) | 8.3 (14 reviews) | Not enough data | 

#### Other

| Feature | Funnel | Improvado | Twilio Segment | 
|---|---|---|---|
| **User Data** | Feature Not Available | 7.9 (14 reviews) | Not enough data | 
| **Site Search Reporting** | Feature Not Available | 7.4 (13 reviews) | Not enough data | 
| **Load Time Monitoring** | Feature Not Available | 6.5 (13 reviews) | Not enough data | 
| **Campaign Tracking** | 8.9 (73 reviews) | 8.7 (13 reviews) | Not enough data | 
| **E-Commerce** | 8.9 (59 reviews) | 7.9 (14 reviews) | Not enough data | 
| **Promotional Messages** | Feature Not Available | 7.2 (13 reviews) | Not enough data | 
| **Administration Alerts** | Feature Not Available | 6.8 (14 reviews) | Not enough data | 

#### Agentic AI - Digital Analytics

| Feature | Funnel | Improvado | Twilio Segment | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

#### Administration

| Feature | Funnel | Improvado | Twilio Segment | 
|---|---|---|---|
| **API / Integrations** | 8.9 (72 reviews) | 8.3 (14 reviews) | Not enough data | 
| **QA Testing** | Feature Not Available | 7.3 (13 reviews) | Not enough data | 
| **Performance and Reliability** | 9.1 (75 reviews) | 8.2 (14 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.9 (75 reviews) | 8.0 (14 reviews) | Not enough data | 

### Data Extraction

| Product | Score | Reviews |
|---|---|---|
| **Funnel** | N/A | N/A |
| **Improvado** | 7.0/10 | 17 |
| **Twilio Segment** | N/A | N/A |

#### Functionality

| Feature | Funnel | Improvado | Twilio Segment | 
|---|---|---|---|
| **Diverse Extraction Points** | Not enough data | 6.4 (15 reviews) | Not enough data | 
| **Data Structuring** | Not enough data | 7.3 (15 reviews) | Not enough data | 
| **Consolidation** | Not enough data | 7.0 (15 reviews) | Not enough data | 
| **Data Cleaning** | Not enough data | 7.2 (15 reviews) | Not enough data | 
| **Cloud Extraction** | Not enough data | 7.9 (14 reviews) | Not enough data | 
| **Visualization** | Not enough data | 6.8 (15 reviews) | Not enough data | 

#### Diverse Extraction Points

| Feature | Funnel | Improvado | Twilio Segment | 
|---|---|---|---|
| **Diverse Extraction Points** | Not enough data | 6.4 (15 reviews) | Not enough data | 

### Data Governance

| Product | Score | Reviews |
|---|---|---|
| **Funnel** | N/A | N/A |
| **Improvado** | N/A | N/A |
| **Twilio Segment** | 8.5/10 | 115 |

#### Administration

| Feature | Funnel | Improvado | Twilio Segment | 
|---|---|---|---|
| **Data Modelling** | Not enough data | Not enough data | 8.6 (86 reviews) | 
| **Recommendations** | Not enough data | Not enough data | 8.2 (68 reviews) | 
| **Workflow Management** | Not enough data | Not enough data | 8.7 (77 reviews) | 
| **Dashboards and Visualizations** | Not enough data | Not enough data | 8.0 (85 reviews) | 

#### Management

| Feature | Funnel | Improvado | Twilio Segment | 
|---|---|---|---|
| **Business Glossary** | Not enough data | Not enough data | 8.2 (43 reviews) | 
| **Data Discovery** | Not enough data | Not enough data | 8.5 (52 reviews) | 
| **Data Profililng** | Not enough data | Not enough data | 8.6 (49 reviews) | 
| **Reporting and Visualization** | Not enough data | Not enough data | 8.1 (48 reviews) | 
| **Data Lineage** | Not enough data | Not enough data | 8.6 (46 reviews) | 

#### Compliance

| Feature | Funnel | Improvado | Twilio Segment | 
|---|---|---|---|
| **Sensitive Data Compliance** | Not enough data | Not enough data | 8.9 (96 reviews) | 
| **Training and Guidelines** | Not enough data | Not enough data | 8.7 (80 reviews) | 
| **Policy Enforcement** | Not enough data | Not enough data | 8.8 (85 reviews) | 
| **Compliance Monitoring** | Not enough data | Not enough data | 8.7 (83 reviews) | 

#### Security

| Feature | Funnel | Improvado | Twilio Segment | 
|---|---|---|---|
| **Access Control** | Not enough data | Not enough data | 9.0 (56 reviews) | 
| **Roles Management** | Not enough data | Not enough data | 8.4 (54 reviews) | 
| **Compliance Management** | Not enough data | Not enough data | 8.9 (50 reviews) | 

#### Data Quality

| Feature | Funnel | Improvado | Twilio Segment | 
|---|---|---|---|
| **Data Preparation** | Not enough data | Not enough data | 8.7 (99 reviews) | 
| **Data Distribution** | Not enough data | Not enough data | 9.1 (98 reviews) | 
| **Data Unification** | Not enough data | Not enough data | 9.3 (98 reviews) | 

#### Maintainence

| Feature | Funnel | Improvado | Twilio Segment | 
|---|---|---|---|
| **Data Quality Management** | Not enough data | Not enough data | 9.0 (53 reviews) | 
| **Policy Management** | Not enough data | Not enough data | 8.7 (46 reviews) | 

#### Generative AI

| Feature | Funnel | Improvado | Twilio Segment | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 7.1 (7 reviews) | 
| **AI Text Summarization** | Not enough data | Not enough data | 7.4 (7 reviews) | 

#### Agentic AI - Data Governance

| Feature | Funnel | Improvado | Twilio Segment | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### ETL Tools

| Product | Score | Reviews |
|---|---|---|
| **Funnel** | 8.4/10 | 24 |
| **Improvado** | 7.7/10 | 14 |
| **Twilio Segment** | N/A | N/A |

#### Management

| Feature | Funnel | Improvado | Twilio Segment | 
|---|---|---|---|
| **Reporting** | 8.3 (20 reviews) | 6.9 (13 reviews) | Not enough data | 
| **Auditing** | 7.0 (18 reviews) | 7.0 (10 reviews) | Not enough data | 

#### Functionality

| Feature | Funnel | Improvado | Twilio Segment | 
|---|---|---|---|
| **Extraction** | 8.8 (19 reviews) | 8.5 (13 reviews) | Not enough data | 
| **Transformation** | 8.5 (20 reviews) | 8.6 (13 reviews) | Not enough data | 
| **Loading** | 8.8 (20 reviews) | 7.8 (13 reviews) | Not enough data | 
| **Automation** | 8.8 (20 reviews) | 7.5 (12 reviews) | Not enough data | 
| **Scalability** | 8.6 (20 reviews) | 7.6 (12 reviews) | Not enough data | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **Funnel** | N/A | N/A |
| **Improvado** | N/A | N/A |
| **Twilio Segment** | 8.1/10 | 181 |

#### Data Sourcing

| Feature | Funnel | Improvado | Twilio Segment | 
|---|---|---|---|
| **Data Enrichment** | Not enough data | Not enough data | 8.5 (142 reviews) ✓ Verified | 
| **Expandability** | Not enough data | Not enough data | 8.7 (148 reviews) ✓ Verified | 
| **Content Marketing** | Not enough data | Not enough data | Feature Not Available | 
| **Multiple Devices** | Not enough data | Not enough data | 8.6 (138 reviews) ✓ Verified | 

#### Intelligence

| Feature | Funnel | Improvado | Twilio Segment | 
|---|---|---|---|
| **Marketing Metrics** | Not enough data | Not enough data | 8.0 (123 reviews) ✓ Verified | 
| **Predictive Modeling** | Not enough data | Not enough data | 6.9 (85 reviews) ✓ Verified | 
| **Recommendation Engine** | Not enough data | Not enough data | Feature Not Available | 

### Data Privacy Management

| Product | Score | Reviews |
|---|---|---|
| **Funnel** | N/A | N/A |
| **Improvado** | N/A | N/A |
| **Twilio Segment** | 8.9/10 | 35 |

#### Functionality

| Feature | Funnel | Improvado | Twilio Segment | 
|---|---|---|---|
| **Data Subject Access Requests** | Not enough data | Not enough data | 9.1 (27 reviews) | 
| **Identity Verification** | Not enough data | Not enough data | 8.4 (18 reviews) | 
| **Privacy Impact Assessments** | Not enough data | Not enough data | 8.8 (26 reviews) | 
| **Data Mapping - survey-based** | Not enough data | Not enough data | 9.0 (24 reviews) | 
| **Data Mapping - automated** | Not enough data | Not enough data | 8.7 (25 reviews) | 
| **Data Discovery** | Not enough data | Not enough data | 9.1 (25 reviews) | 
| **Data Classification** | Not enough data | Not enough data | 9.0 (26 reviews) | 
| **De-identification/pseudonymization** | Not enough data | Not enough data | 8.7 (25 reviews) | 
| **Breach notification** | Not enough data | Not enough data | 8.6 (24 reviews) | 
| **Consent management** | Not enough data | Not enough data | 8.7 (29 reviews) | 
| **Website tracking scanning** | Not enough data | Not enough data | 9.0 (27 reviews) | 
| **Data access governance** | Not enough data | Not enough data | 9.0 (28 reviews) | 

### Consent Management Platform (CMP)

| Product | Score | Reviews |
|---|---|---|
| **Funnel** | N/A | N/A |
| **Improvado** | N/A | N/A |
| **Twilio Segment** | 8.7/10 | 25 |

#### Functionality

| Feature | Funnel | Improvado | Twilio Segment | 
|---|---|---|---|
| **Dashboard** | Not enough data | Not enough data | 9.0 (21 reviews) | 
| **Reporting** | Not enough data | Not enough data | 8.7 (21 reviews) | 
| **Integrations** | Not enough data | Not enough data | 9.1 (24 reviews) | 
| **End-user management** | Not enough data | Not enough data | 8.3 (21 reviews) | 
| **Audit trails** | Not enough data | Not enough data | 8.5 (18 reviews) | 
| **APIs** | Not enough data | Not enough data | 8.6 (23 reviews) | 
| **Mobile SDK** | Not enough data | Not enough data | 8.7 (20 reviews) | 
| **Customizable design** | Not enough data | Not enough data | 8.3 (15 reviews) | 
| **Server-side storage** | Not enough data | Not enough data | 8.7 (18 reviews) | 

### E-Commerce Data Integration

| Product | Score | Reviews |
|---|---|---|
| **Funnel** | N/A | N/A |
| **Improvado** | N/A | N/A |
| **Twilio Segment** | 8.5/10 | 53 |

#### Development 

| Feature | Funnel | Improvado | Twilio Segment | 
|---|---|---|---|
| **Pre-built Connectors** | Not enough data | Not enough data | 8.9 (47 reviews) | 
| **Custom Connectors** | Not enough data | Not enough data | 8.1 (39 reviews) | 

#### Management 

| Feature | Funnel | Improvado | Twilio Segment | 
|---|---|---|---|
| **Reporting and Analytics** | Not enough data | Not enough data | 8.0 (46 reviews) | 
| **Data Mapping** | Not enough data | Not enough data | 8.6 (43 reviews) | 

#### Integration Options

| Feature | Funnel | Improvado | Twilio Segment | 
|---|---|---|---|
| **ERP Systems** | Not enough data | Not enough data | 8.4 (23 reviews) | 
| **Accounting Systems** | Not enough data | Not enough data | 8.4 (23 reviews) | 
| **CRM and Marketing Automation Systems** | Not enough data | Not enough data | 8.8 (39 reviews) | 
| **EDI** | Not enough data | Not enough data | 8.5 (20 reviews) | 

### Reverse ETL

| Product | Score | Reviews |
|---|---|---|
| **Funnel** | N/A | N/A |
| **Improvado** | N/A | N/A |
| **Twilio Segment** | 7.9/10 | 7 |

#### Data Management 

| Feature | Funnel | Improvado | Twilio Segment | 
|---|---|---|---|
| **Data Modeling** | Not enough data | Not enough data | 7.9 (7 reviews) | 
| **Auditing** | Not enough data | Not enough data | 8.1 (7 reviews) | 
| **Observability** | Not enough data | Not enough data | 6.7 (7 reviews) | 
| **Data mapping** | Not enough data | Not enough data | 8.1 (6 reviews) | 
| **Reporting** | Not enough data | Not enough data | 6.9 (6 reviews) | 

#### Functionality

| Feature | Funnel | Improvado | Twilio Segment | 
|---|---|---|---|
| **Debugging** | Not enough data | Not enough data | 8.3 (7 reviews) | 
| **Workflow Automations** | Not enough data | Not enough data | 7.6 (7 reviews) | 
| **Notifications** | Not enough data | Not enough data | 8.7 (5 reviews) | 
| **API Integrations** | Not enough data | Not enough data | 7.8 (6 reviews) | 
| **Programmed trigger of data sync** | Not enough data | Not enough data | 8.7 (5 reviews) | 
| **Incremental data sync** | Not enough data | Not enough data | 8.3 (5 reviews) | 
| **Data audit** | Not enough data | Not enough data | 6.9 (6 reviews) | 

#### Security

| Feature | Funnel | Improvado | Twilio Segment | 
|---|---|---|---|
| **Security Compliance** | Not enough data | Not enough data | 8.3 (5 reviews) | 
| **Data Encryption** | Not enough data | Not enough data | 7.7 (5 reviews) | 

#### Generative AI

| Feature | Funnel | Improvado | Twilio Segment | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Funnel** | 8.0/10 | 99 |
| **Improvado** | 7.5/10 | 50 |
| **Twilio Segment** | N/A | N/A |

#### Marketing Operations

| Feature | Funnel | Improvado | Twilio Segment | 
|---|---|---|---|
| **ROI Tracking** | 8.3 (76 reviews) ✓ Verified | 7.6 (38 reviews) ✓ Verified | Not enough data | 
| **Data Collection** | 9.0 (87 reviews) ✓ Verified | 8.5 (43 reviews) ✓ Verified | Not enough data | 
| **Customer Insights** | 7.7 (43 reviews) | 7.4 (34 reviews) ✓ Verified | Not enough data | 
| **Multi-User Access** | 8.4 (75 reviews) ✓ Verified | 8.3 (40 reviews) ✓ Verified | Not enough data | 
| **Spend Management** | 8.1 (47 reviews) ✓ Verified | 6.9 (16 reviews) | Not enough data | 
| **White Label** | Feature Not Available | 5.8 (12 reviews) | Not enough data | 

#### Campaign Activity

| Feature | Funnel | Improvado | Twilio Segment | 
|---|---|---|---|
| **Campaign Insights** | 8.5 (81 reviews) ✓ Verified | 8.4 (45 reviews) ✓ Verified | Not enough data | 
| **Reports and Dashboards** | 8.7 (84 reviews) ✓ Verified | 8.2 (47 reviews) ✓ Verified | Not enough data | 
| **Campaign Stickiness** | 8.2 (68 reviews) ✓ Verified | 7.6 (34 reviews) ✓ Verified | Not enough data | 
| **Multichannel Tracking** | 8.9 (84 reviews) ✓ Verified | 8.9 (47 reviews) ✓ Verified | Not enough data | 
| **Brand Optimization** | 7.8 (41 reviews) | 7.3 (36 reviews) | Not enough data | 
| **Predictive Analytics** | 7.6 (41 reviews) ✓ Verified | 5.4 (13 reviews) | Not enough data | 

#### Agentic AI - Marketing Analytics

| Feature | Funnel | Improvado | Twilio Segment | 
|---|---|---|---|
| **Autonomous Task Execution** | 7.5 (6 reviews) | Not enough data | Not enough data | 
| **Cross-system Integration** | 6.9 (6 reviews) | Not enough data | Not enough data | 
| **Proactive Assistance** | 6.9 (7 reviews) | Not enough data | Not enough data | 

### Data Subject Access Request (DSAR)

| Product | Score | Reviews |
|---|---|---|
| **Funnel** | N/A | N/A |
| **Improvado** | N/A | N/A |
| **Twilio Segment** | 8.7/10 | 23 |

#### Functionality

| Feature | Funnel | Improvado | Twilio Segment | 
|---|---|---|---|
| **Identity Verification** | Not enough data | Not enough data | 8.4 (18 reviews) | 
| **Workflow** | Not enough data | Not enough data | 8.6 (13 reviews) | 
| **DSAR Portal** | Not enough data | Not enough data | 8.6 (11 reviews) | 
| **Reporting and logs** | Not enough data | Not enough data | 8.8 (12 reviews) | 

---
## Categories

**Unique to Funnel (3):** [ETL Tools](https://www.g2.com/categories/etl-tools), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)

**Unique to Improvado (4):** [Data Extraction Tools](https://www.g2.com/categories/data-extraction-tools), [ETL Tools](https://www.g2.com/categories/etl-tools), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)

**Unique to Twilio Segment (7):** [Consent Management Platforms](https://www.g2.com/categories/consent-management-platform-cmp), [Data Subject Access Request (DSAR) Software](https://www.g2.com/categories/data-subject-access-request-dsar), [Data Privacy Management Software](https://www.g2.com/categories/data-privacy-management), [Data Governance Tools](https://www.g2.com/categories/data-governance-tools), [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [E-Commerce Data Integration Software](https://www.g2.com/categories/e-commerce-data-integration), [Reverse ETL Software](https://www.g2.com/categories/reverse-etl)


---
## Reviewer Demographics

### By Company Size

| Segment | Funnel | Improvado | Twilio Segment | 
|---|---|---|---|
| **Small-Business** | 50.9% | 37.2% | 41.2% | 
| **Mid-Market** | 43.5% | 47.4% | 47.6% | 
| **Enterprise** | 5.6% | 15.4% | 11.2% | 

### By Industry

#### Funnel

- **Marketing and Advertising:** 42.6%
- **Retail:** 6.2%
- **Information Technology and Services:** 6.2%
- **Internet:** 4.3%
- **Consumer Goods:** 3.1%
- **Apparel & Fashion:** 2.5%
- **Financial Services:** 1.9%
- **Real Estate:** 1.9%
- **Food & Beverages:** 1.9%
- **Pharmaceuticals:** 1.9%
- **Other:** 27.8%

#### Improvado

- **Marketing and Advertising:** 57.7%
- **Hospital & Health Care:** 6.4%
- **Retail:** 2.6%
- **Online Media:** 2.6%
- **Entertainment:** 2.6%
- **Medical Practice:** 2.6%
- **Market Research:** 2.6%
- **Food & Beverages:** 2.6%
- **Higher Education:** 2.6%
- **Alternative Medicine:** 1.3%
- **Other:** 16.7%

#### Twilio Segment

- **Computer Software:** 21.7%
- **Information Technology and Services:** 12.8%
- **Financial Services:** 9.0%
- **Internet:** 7.2%
- **Marketing and Advertising:** 5.2%
- **Retail:** 2.9%
- **Leisure, Travel & Tourism:** 2.2%
- **Real Estate:** 2.0%
- **Automotive:** 1.8%
- **Human Resources:** 1.6%
- **Other:** 33.5%

---
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- [Domo](https://www.g2.com/products/domo/reviews) — 4.3/5 stars (1004 reviews)
- [Dataslayer.ai](https://www.g2.com/products/dataslayer-ai/reviews) — 4.8/5 stars (304 reviews)
- [Singular](https://www.g2.com/products/singular/reviews) — 4.5/5 stars (509 reviews)
- [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews) — 4.7/5 stars (446 reviews)

### Alternatives to Twilio Segment

- [Tealium Customer Data Hub](https://www.g2.com/products/tealium-customer-data-hub/reviews) — 4.3/5 stars (474 reviews)
- [Hightouch](https://www.g2.com/products/hightouch/reviews) — 4.6/5 stars (392 reviews)
- [mParticle by Rokt](https://www.g2.com/products/mparticle-by-rokt/reviews) — 4.4/5 stars (175 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (765 reviews)
- [TrustArc](https://www.g2.com/products/trustarc/reviews) — 4.2/5 stars (314 reviews)
- [Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/reviews) — 4.3/5 stars (248 reviews)
- [MineOS](https://www.g2.com/products/mineos/reviews) — 4.8/5 stars (229 reviews)
- [Osano](https://www.g2.com/products/osano/reviews) — 4.5/5 stars (167 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1353 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1348 reviews)

---
## Top Discussions

### Funnel

- Title: [What do you like most about Funnel for data collection, and what improvements could be made?](https://www.g2.com/discussions/what-do-you-like-most-about-funnel-for-data-collection-and-what-improvements-could-be-made) — 1 comment, 1 upvote
  > **Top comment:** "I'm currently utilizing the free version of Funnel.io for visualizing Meta Ads within Looker Studio, and I'm satisfied with it. I don't require any further..."
- Title: [What is a funnel builder?](https://www.g2.com/discussions/what-is-a-funnel-builder) — 1 comment
  > **Top comment:** "Haven't heard of it"
- Title: [Can I see data retroactively in Funnel?](https://www.g2.com/discussions/3680-retroactive-data) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Yes. Because Funnel pulls down data from your advertising platforms and Google Analytics account we can report as far back as you have data in these..."
- Title: [Which advertising platforms does Funnel support?](https://www.g2.com/discussions/3676-advertising-platforms) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Funnel supports Google Analytics. We pull down data from your Google Analytics account and match it up with you advertising data so you can measure your..."

### Improvado

No discussions available for this product.

### Twilio Segment

- Title: [What is Segment used for?](https://www.g2.com/discussions/segment-what-is-segment-used-for) — 1 comment
  > **Top comment:** "Customer Data Platform (CDP)
"
- Title: [Is segment an ETL tool?](https://www.g2.com/discussions/is-segment-an-etl-tool) — 1 comment
  > **Top comment:** "Segment has a reverse ETL functionality, but is not an ETL tool."
- Title: [What is segment used for?](https://www.g2.com/discussions/what-is-segment-used-for) — 1 comment
  > **Top comment:** "It's a CDP for data base and micro segmentation "
- Title: [I used segment in different organizations as I was the one suggesting it, but then](https://www.g2.com/discussions/i-used-segment-in-different-organizations-as-i-was-the-one-suggesting-it-but-then) — 1 comment, 2 upvotes
  > **Top comment:** "There is if you become a referral partner, but is an involved process with approval...."
- Title: [What is the best way to do QA of tracking implementation?](https://www.g2.com/discussions/what-is-the-best-way-to-do-qa-of-tracking-implementation) — 1 comment, 1 upvote
  > **Top comment:** "My experience tells me that I always need to do end-to-end testing, just relying on that whenever an event ends up in segment, it will also end up in the..."

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/funnel-vs-improvado-improvado-vs-twilio-segment)