Compare Funnel vs IBM Digital Analytics

See this
comparison of Funnel vs. IBM Digital Analytics
based on data from user reviews. Funnel rates 4.4/5 stars with 68 reviews. IBM Digital Analytics rates 3.2/5 stars with 65 reviews. Each product's score is calculated by real-time data from verified user reviews.

Pricing

 
Standard
$499
per month
 
Business
$799
per month
 
Professional
$999
per month
 
Enterprise & Agencies
Contact sales
 
Free Trial
Free Trial Unavailable
Funnel
Standard
$499per month
Business
$799per month
Professional
$999per month
Enterprise & Agencies
Contact sales
Free Trial
IBM Digital Analytics
Free Trial Unavailable

Ratings

Meets Requirements
Meets Requirements
8.8
6.9
Ease of Use
Ease of Use
8.5
5.9
Ease of Setup
Ease of Setup
8.8
5.4
Ease of Admin
Ease of Admin
8.8
7.0
Quality of Support
Quality of Support
9.3
6.2
Ease of Doing Business With
Ease of Doing Business With
9.3
7.0
Product Direction (% positive)
Product Direction (% positive)
8.3
3.5
Meets Requirements
Funnel
8.8
IBM Digital Analytics
6.9
Ease of Use
Funnel
8.5
IBM Digital Analytics
5.9
Ease of Setup
Funnel
8.8
IBM Digital Analytics
5.4
Ease of Admin
Funnel
8.8
IBM Digital Analytics
7.0
Quality of Support
Funnel
9.3
IBM Digital Analytics
6.2
Ease of Doing Business With
Funnel
9.3
IBM Digital Analytics
7.0
Product Direction (% positive)
Funnel
8.3
IBM Digital Analytics
3.5

Features

Metrics
Sessions - Digital Analytics
Funnel
9.2
IBM Digital Analytics
7.8
Engagement
Funnel
9.0
IBM Digital Analytics
7.0
Entry and Exit Pages
Funnel
8.3
IBM Digital Analytics
7.3
Standard Event Tracking
Funnel
8.3
IBM Digital Analytics
7.0
Custom Event Tracking
Funnel
8.6
IBM Digital Analytics
6.6
Retention
Funnel
8.4
IBM Digital Analytics
7.1
Return
Funnel
8.8
IBM Digital Analytics
7.0
Conversions
Funnel
8.9
IBM Digital Analytics
7.5
Funnels
Funnel
8.9
IBM Digital Analytics
6.6
Reporting
Real-Time Reporting
Funnel
8.4
IBM Digital Analytics
5.7
Trending
Funnel
8.6
IBM Digital Analytics
6.4
Retroactive Reporting
Funnel
8.6
IBM Digital Analytics
6.4
Segmentation
Funnel
8.5
IBM Digital Analytics
6.0
Mobile Reporting
Funnel
8.5
IBM Digital Analytics
4.9
Unification Across Devices
Funnel
7.7
IBM Digital Analytics
5.8
Custom Reports and Dashboards
Funnel
9.1
IBM Digital Analytics
6.1
Other
User Data
Funnel
Not enough data available
IBM Digital Analytics
6.4
Site Search Reporting
Funnel
Not enough data available
IBM Digital Analytics
6.7
Load Time Monitoring
Funnel
Not enough data available
IBM Digital Analytics
5.5
Campaign Tracking
Funnel
8.6
IBM Digital Analytics
6.9
E-Commerce
Funnel
9.1
IBM Digital Analytics
7.3
Promotional Messages
Funnel
Not enough data available
IBM Digital Analytics
6.7
Administration Alerts
Funnel
Not enough data available
IBM Digital Analytics
6.6
Administration
API / Integrations
Funnel
8.9
IBM Digital Analytics
6.7
QA Testing
Funnel
Not enough data available
IBM Digital Analytics
5.7
Performance and Reliability
Funnel
8.9
IBM Digital Analytics
6.5
User, Role, and Access Management
Funnel
8.5
IBM Digital Analytics
7.4

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
45.6%
21.0%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
51.5%
32.3%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
2.9%
46.8%
Funnel
Small-Business
45.6%
Mid-Market
51.5%
Enterprise
2.9%
IBM Digital Analytics
Small-Business
21.0%
Mid-Market
32.3%
Enterprise
46.8%

Reviewers' Industry

 
Marketing and Advertising
32.4%
Retail
13.8%
 
Internet
10.3%
Marketing and Advertising
13.8%
 
Information Technology and Services
8.8%
Internet
7.7%
 
Retail
7.4%
Insurance
6.2%
 
Financial Services
2.9%
Information Technology and Services
6.2%
 
Other
38.2%
Other
52.3%
Funnel
Marketing and Advertising
32.4%
Internet
10.3%
Information Technology and Services
8.8%
Retail
7.4%
Financial Services
2.9%
Other
38.2%
IBM Digital Analytics
Retail
13.8%
Marketing and Advertising
13.8%
Internet
7.7%
Insurance
6.2%
Information Technology and Services
6.2%
Other
52.3%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
User in Information Technology and Services

I like the ability to establish our own custom metrics as well as find performance analysis in one central place. If you're a business who is running different campaigns across various channels, Funnel.io is a MUST for you. Not only does it have so many...

Casey G.
Internal Consultant in Marketing and Advertising

Easy to upload excel file info and keep data organized

Most Helpful Critical Review
Most Helpful Critical Review
User in Individual & Family Services

There is nothing I do not like about Funnel. io

User in Business Supplies and Equipment

The product is clunky and challenging to use, as well as slow. It can be incredibly difficult to look at reports/data, export if you don't know what you're doing. It is also challenging to create custom reports on the fly. They charge you report "credits"...

 
Funnel
Most Helpful Favorable Review
User in Information Technology and Services

I like the ability to establish our own custom metrics as well as find performance analysis in one central place. If you're a business who is running different campaigns across various channels, Funnel.io is a MUST for you. Not only does it have so many...

Most Helpful Critical Review
User in Individual & Family Services

There is nothing I do not like about Funnel. io

IBM Digital Analytics
Most Helpful Favorable Review
Casey G.
Internal Consultant in Marketing and Advertising

Easy to upload excel file info and keep data organized

Most Helpful Critical Review
User in Business Supplies and Equipment

The product is clunky and challenging to use, as well as slow. It can be incredibly difficult to look at reports/data, export if you don't know what you're doing. It is also challenging to create custom reports on the fly. They charge you report "credits"...

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