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Compare Funnel and IBM Cognos Analytics 
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At a Glance
Market Segments
Small-Business (50.3% of reviews)
Enterprise (59.1% of reviews)
Entry-Level Pricing
Starting at $120.00
Starting at $10.00 1 User Per Month
Funnel
Star Rating
(163)4.5 out of 5
Market Segments
Small-Business (50.3% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $120.00
Free Trial is available
Browse all 3 pricing plansIBM Cognos Analytics
Star Rating
(450)4.1 out of 5
Market Segments
Enterprise (59.1% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $10.00 1 User Per Month
Free Trial is available
Browse all 3 pricing plansFunnel vs IBM Cognos Analytics
When assessing the two solutions, reviewers found Funnel easier to use, set up, and administer. Reviewers also preferred doing business with Funnel overall.
- Reviewers felt that Funnel meets the needs of their business better than IBM Cognos Analytics.
- When comparing quality of ongoing product support, reviewers felt that Funnel is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Funnel over IBM Cognos Analytics.
Pricing
Entry-Level Pricing
Funnel
Starter
Starting at $120.00
Begin your journey to data-driven marketing with our Starter Plan.
- 500 flexpoints included (additional flexpoints can be purchased)
- Connect to our 121 most popular data sources
- Send data to Looker Studio, Google Sheets, Microsoft Excel, or use built-in Funnel dashboards
IBM Cognos Analytics
Cognos® Analytics On Demand - Standard
Starting at $10.00
1 User Per Month
Upload and model data, combine data sets, create dashboards and stories, and view report outputs.
- https://www.ibm.com/marketplace/purchase/configuration/en/us/checkout?editionID=EID2RPAX
- Dashboards, storytelling and collaboration
- Cognos mobile
Free Trial
Funnel
Free Trial is available
IBM Cognos Analytics
Free Trial is available
Ratings
Meets Requirements
8.8
140
8.2
312
Ease of Use
8.5
143
7.5
335
Ease of Setup
8.8
102
7.1
194
Ease of Admin
8.9
95
7.0
143
Quality of Support
9.1
137
7.5
280
Has the product been a good partner in doing business?
9.1
94
7.8
139
Product Direction (% positive)
8.7
141
7.9
295
Features by Category
Reports
Not enough data
8.1
204
|
Verified
Not enough data
7.6
163
|
Verified
Not enough data
8.1
193
|
Verified
Not enough data
7.7
144
|
Verified
Not enough data
7.9
187
|
Verified
Self Service
Not enough data
8.1
176
|
Verified
Not enough data
8.5
193
|
Verified
Not enough data
8.0
177
|
Verified
Not enough data
7.7
164
|
Verified
Not enough data
7.5
159
|
Verified
Not enough data
7.3
126
|
Verified
Advanced Analytics
Not enough data
7.8
130
|
Verified
Not enough data
8.1
166
|
Verified
Not enough data
8.0
118
|
Verified
Building Reports
Not enough data
8.2
122
|
Verified
Not enough data
8.1
120
|
Verified
Not enough data
7.9
106
|
Verified
Not enough data
7.5
91
|
Verified
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
Not enough data
8.1
204
|
Verified
Not enough data
7.6
163
|
Verified
Not enough data
8.1
193
|
Verified
Not enough data
7.7
144
|
Verified
Not enough data
7.9
187
|
Verified
Data Preparation
Not enough data
8.3
72
|
Verified
Not enough data
8.3
72
|
Verified
Data Modeling and Blending
Not enough data
8.4
77
|
Verified
Not enough data
8.5
77
|
Verified
Not enough data
8.2
73
|
Verified
Generative AI
Not enough data
7.3
36
Not enough data
7.5
37
Agentic AI - Analytics Platforms
Not enough data
7.8
9
Not enough data
8.0
9
Not enough data
8.0
9
Not enough data
8.1
9
Not enough data
8.1
9
Not enough data
8.0
9
Not enough data
7.8
9
Self Service
Not enough data
8.1
176
|
Verified
Not enough data
8.5
193
|
Verified
Not enough data
8.0
177
|
Verified
Not enough data
7.7
164
|
Verified
Not enough data
7.5
159
|
Verified
Not enough data
7.3
126
|
Verified
Deployment & Integration - Analytics Platforms
Not enough data
8.6
6
Not enough data
8.1
6
Not enough data
7.8
6
Not enough data
8.1
6
Advanced Analytics
Not enough data
7.8
130
|
Verified
Not enough data
8.1
166
|
Verified
Not enough data
8.0
118
|
Verified
Performance & Scalability - Analytics Platforms
Not enough data
8.3
6
Not enough data
8.6
6
Advanced Analytics & Modeling - Analytics Platforms
Not enough data
8.6
6
Not enough data
8.9
6
Not enough data
8.6
6
Agentic AI Capabilities - Analytics Platforms
Not enough data
8.9
6
Not enough data
8.6
6
Not enough data
8.1
6
Not enough data
7.8
6
Personalized Intelligence - Analytics Platforms
Not enough data
8.1
6
Not enough data
8.3
6
Not enough data
8.6
6
Building Reports
Not enough data
8.2
122
|
Verified
Not enough data
8.1
120
|
Verified
Not enough data
7.9
106
|
Verified
Not enough data
7.5
91
|
Verified
Reports
Not enough data
8.1
204
|
Verified
Not enough data
7.6
163
|
Verified
Not enough data
8.1
193
|
Verified
Not enough data
7.7
144
|
Verified
Not enough data
7.9
187
|
Verified
Self Service
Not enough data
8.1
176
|
Verified
Not enough data
8.5
193
|
Verified
Not enough data
8.0
177
|
Verified
Not enough data
7.7
164
|
Verified
Not enough data
7.5
159
|
Verified
Not enough data
7.3
126
|
Verified
Building Reports
Not enough data
8.2
122
|
Verified
Not enough data
8.1
120
|
Verified
Not enough data
7.9
106
|
Verified
Not enough data
7.5
91
|
Verified
Metrics
9.0
70
Not enough data
8.9
68
Not enough data
8.4
46
Not enough data
8.9
45
Not enough data
8.6
44
Not enough data
8.5
56
Not enough data
8.8
56
Not enough data
9.1
71
Not enough data
9.0
43
Not enough data
Reporting
8.6
48
Not enough data
8.8
43
Not enough data
8.7
62
Not enough data
8.7
52
Not enough data
8.2
40
Not enough data
8.1
55
Not enough data
9.2
69
Not enough data
Other
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.9
73
Not enough data
8.9
59
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.9
71
Not enough data
Feature Not Available
Not enough data
9.1
75
Not enough data
8.9
74
Not enough data
Management
8.3
20
Not enough data
7.0
18
Not enough data
Functionality
8.8
19
Not enough data
8.5
20
Not enough data
8.8
20
Not enough data
8.8
20
Not enough data
8.6
20
Not enough data
Statistical Tool
Not enough data
8.2
31
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Data Analysis
Not enough data
8.7
33
Not enough data
8.8
33
Decision Making
Not enough data
8.7
31
Not enough data
8.5
33
Not enough data
8.4
33
Not enough data
8.3
31
Generative AI
Not enough data
7.9
17
Not enough data
8.1
17
Marketing Operations
8.3
76
|
Verified
Not enough data
8.9
85
|
Verified
Not enough data
7.7
43
Not enough data
8.4
74
|
Verified
Not enough data
8.0
46
|
Verified
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.4
80
|
Verified
Not enough data
8.7
83
|
Verified
Not enough data
8.2
68
|
Verified
Not enough data
8.9
83
|
Verified
Not enough data
7.8
41
Not enough data
7.6
41
|
Verified
Not enough data
Agentic AI - Marketing Analytics
7.5
6
Not enough data
6.9
6
Not enough data
6.7
6
Not enough data
Categories
Categories
Shared Categories
Funnel and IBM Cognos Analytics share no categories
Unique Categories
IBM Cognos Analytics is categorized as Embedded Business Intelligence, Analytics Platforms, and Predictive Analytics
Reviews
Reviewers' Company Size
Funnel
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
IBM Cognos Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
42.5%
Retail
6.3%
Information Technology and Services
6.3%
Internet
4.4%
Consumer Goods
3.1%
Other
37.5%
Information Technology and Services
11.3%
Insurance
8.4%
Financial Services
8.1%
Computer Software
6.5%
Banking
5.5%
Other
60.2%
Discussions
Which advertising platforms does Funnel support?
1 Comment
JL
Hi there and thank you for your question. As stated in the title, Funnel supports all, and I mean all, advertising platforms. So no matter what ad platform...Read more
Can I see data retroactively in Funnel?
1 Comment
GJ
Yes. Data is backfilled (depending on the source) once you connect up a data source. For example, Google Ads data goes back to up to 2 years in the past when...Read more
Where can I find more answers on my questions?
2 Comments
MD
We're IBM Gold partners with a ton of experience implementing Cognos, and have lots of good free technical information on our blog at...Read more
I heard Cognos Analytics 11.11 was out - where can I find more information?
2 Comments
MD
As of October 2019, the latest version is 11.1.4. We just did a livestream earlier this week to review the latest updates. You can check that out here:...Read more
Have you used DMR ? Have you found it better than a relational or a powercube?
1 Comment
CM
Yes, I have used DMR. However, the performance here is not so great compared to a PowerCube. However, you don't have to worry about building cubes. I...Read more
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