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Compare Funnel, GoSquared, and Google Analytics

Pricing

 
Standard
$499
per month
Plans start at
Free
 
Business
$799
per month
 
Professional
$999
per month
 
Enterprise & Agencies
Contact sales
 
Free Trial
Free Trial
Free Trial Unavailable
Funnel
Standard
$499per month
Business
$799per month
Professional
$999per month
Enterprise & Agencies
Contact sales
Free Trial
GoSquared
Plans start at
Free
Free Trial
Google Analytics
Free Trial Unavailable

Ratings

Meets Requirements
Meets Requirements
8.7
9.0
9.0
Ease of Use
Ease of Use
8.4
9.1
7.6
Ease of Setup
Ease of Setup
8.8
9.6
7.8
Ease of Admin
Ease of Admin
8.8
8.8
8.1
Quality of Support
Quality of Support
9.3
9.3
7.3
Ease of Doing Business With
Ease of Doing Business With
9.4
9.1
8.2
Product Direction (% positive)
Product Direction (% positive)
8.4
9.3
8.4
Meets Requirements
Funnel
8.7
GoSquared
9.0
Google Analytics
9.0
Ease of Use
Funnel
8.4
GoSquared
9.1
Google Analytics
7.6
Ease of Setup
Funnel
8.8
GoSquared
9.6
Google Analytics
7.8
Ease of Admin
Funnel
8.8
GoSquared
8.8
Google Analytics
8.1
Quality of Support
Funnel
9.3
GoSquared
9.3
Google Analytics
7.3
Ease of Doing Business With
Funnel
9.4
GoSquared
9.1
Google Analytics
8.2
Product Direction (% positive)
Funnel
8.4
GoSquared
9.3
Google Analytics
8.4

Features

Metrics
Sessions - Digital Analytics
Funnel
9.2
GoSquared
9.1
Google Analytics
9.0
Engagement
Funnel
8.9
GoSquared
8.9
Google Analytics
8.7
Entry and Exit Pages
Funnel
8.1
GoSquared
8.4
Google Analytics
8.7
Standard Event Tracking
Funnel
8.2
GoSquared
8.6
Google Analytics
8.5
Custom Event Tracking
Funnel
8.3
GoSquared
8.6
Google Analytics
8.3
Retention
Funnel
8.3
GoSquared
9.1
Google Analytics
8.3
Return
Funnel
8.7
GoSquared
Not enough data available
Google Analytics
8.4
Conversions
Funnel
8.9
GoSquared
9.1
Google Analytics
8.5
Funnels
Funnel
8.8
GoSquared
Not enough data available
Google Analytics
8.1
Reporting
Real-Time Reporting
Funnel
8.5
GoSquared
9.4
Google Analytics
8.7
Trending
Funnel
8.6
GoSquared
8.8
Google Analytics
8.5
Retroactive Reporting
Funnel
8.7
GoSquared
8.6
Google Analytics
8.2
Segmentation
Funnel
8.4
GoSquared
8.6
Google Analytics
8.4
Mobile Reporting
Funnel
8.3
GoSquared
8.4
Google Analytics
8.5
Unification Across Devices
Funnel
7.7
GoSquared
8.8
Google Analytics
8.2
Custom Reports and Dashboards
Funnel
9.2
GoSquared
8.9
Google Analytics
8.5
Other
User Data
Funnel
Not enough data available
GoSquared
8.3
Google Analytics
8.4
Site Search Reporting
Funnel
Not enough data available
GoSquared
Not enough data available
Google Analytics
8.5
Load Time Monitoring
Funnel
Not enough data available
GoSquared
Not enough data available
Google Analytics
8.3
Campaign Tracking
Funnel
8.6
GoSquared
8.8
Google Analytics
8.7
E-Commerce
Funnel
9.1
GoSquared
9.1
Google Analytics
8.4
Promotional Messages
Funnel
Not enough data available
GoSquared
8.7
Google Analytics
8.0
Administration Alerts
Funnel
Not enough data available
GoSquared
8.5
Google Analytics
8.2
Administration
Performance and Reliability
Funnel
9.0
GoSquared
9.1
Google Analytics
8.9
User, Role, and Access Management
Funnel
8.5
GoSquared
8.5
Google Analytics
8.9
API / Integrations
Funnel
8.8
GoSquared
8.9
Google Analytics
8.4
QA Testing
Funnel
Not enough data available
GoSquared
8.8
Google Analytics
8.1

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
45.3%
45.7%
60.6%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
51.6%
32.6%
27.5%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
3.1%
21.7%
11.9%
Funnel
Small-Business
45.3%
Mid-Market
51.6%
Enterprise
3.1%
GoSquared
Small-Business
45.7%
Mid-Market
32.6%
Enterprise
21.7%
Google Analytics
Small-Business
60.6%
Mid-Market
27.5%
Enterprise
11.9%

Reviewers' Industry

 
Marketing and Advertising
31.3%
Marketing and Advertising
13.0%
Marketing and Advertising
22.1%
 
Internet
11.3%
Information Technology and Services
7.4%
Information Technology and Services
6.8%
 
Information Technology and Services
11.3%
Health, Wellness and Fitness
7.4%
Computer Software
6.8%
 
Retail
6.3%
Financial Services
5.6%
Internet
6.1%
 
Health, Wellness and Fitness
2.5%
Entertainment
5.6%
Higher Education
3.0%
 
Other
37.5%
Other
61.1%
Other
55.2%
Funnel
Marketing and Advertising
31.3%
Internet
11.3%
Information Technology and Services
11.3%
Retail
6.3%
Health, Wellness and Fitness
2.5%
Other
37.5%
GoSquared
Marketing and Advertising
13.0%
Information Technology and Services
7.4%
Health, Wellness and Fitness
7.4%
Financial Services
5.6%
Entertainment
5.6%
Other
61.1%
Google Analytics
Marketing and Advertising
22.1%
Information Technology and Services
6.8%
Computer Software
6.8%
Internet
6.1%
Higher Education
3.0%
Other
55.2%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Peter v.
Administrator in Internet

more control over my costs in a fragmented world

Matthew N.
Consultant in Internet

I like GoSquared because of its no-nonsense approach to real time web analytics. It's easy implementation and customisation options made it an easy choice for me. Add to that a team of super enthusiastic people working behind the scenes and you have got a...

Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Most Helpful Critical Review
Most Helpful Critical Review
G2 User in Individual & Family Services

There is nothing I do not like about Funnel. io

Brittany W.
Administrator in Education Management

I don't like how the dashboard is a little confusing on the website. It's easier to read than Google analytics, but still takes some time to figure out how to navigate.

Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

 
Funnel
Most Helpful Favorable Review
Peter v.
Administrator in Internet

more control over my costs in a fragmented world

Most Helpful Critical Review
G2 User in Individual & Family Services

There is nothing I do not like about Funnel. io

GoSquared
Most Helpful Favorable Review
Matthew N.
Consultant in Internet

I like GoSquared because of its no-nonsense approach to real time web analytics. It's easy implementation and customisation options made it an easy choice for me. Add to that a team of super enthusiastic people working behind the scenes and you have got a...

Most Helpful Critical Review
Brittany W.
Administrator in Education Management

I don't like how the dashboard is a little confusing on the website. It's easier to read than Google analytics, but still takes some time to figure out how to navigate.

Google Analytics
Most Helpful Favorable Review
Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Most Helpful Critical Review
Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

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