Compare Funnel, GoSquared, Adobe Analytics, and Mixpanel

Pricing

 
Standard
$499
per month
Plans start at
Free
 
Business
$799
per month
 
Professional
$999
per month
 
Enterprise & Agencies
Contact sales
 
Free Trial
Free Trial
Free Trial Unavailable
Free Trial
Funnel
Standard
$499per month
Business
$799per month
Professional
$999per month
Enterprise & Agencies
Contact sales
Free Trial
GoSquared
Plans start at
Free
Free Trial
Adobe Analytics
Free Trial Unavailable
Mixpanel
Free Trial

Ratings

Meets Requirements
Meets Requirements
8.7
8.9
8.4
8.2
Ease of Use
Ease of Use
8.4
9.2
7.1
7.7
Ease of Setup
Ease of Setup
8.8
9.6
6.5
7.0
Ease of Admin
Ease of Admin
8.8
8.8
7.3
7.6
Quality of Support
Quality of Support
9.3
9.2
7.6
7.8
Ease of Doing Business With
Ease of Doing Business With
9.4
9.1
7.7
8.1
Product Direction (% positive)
Product Direction (% positive)
8.4
9.4
7.0
6.8
Meets Requirements
Funnel
8.7
GoSquared
8.9
Adobe Analytics
8.4
Mixpanel
8.2
Ease of Use
Funnel
8.4
GoSquared
9.2
Adobe Analytics
7.1
Mixpanel
7.7
Ease of Setup
Funnel
8.8
GoSquared
9.6
Adobe Analytics
6.5
Mixpanel
7.0
Ease of Admin
Funnel
8.8
GoSquared
8.8
Adobe Analytics
7.3
Mixpanel
7.6
Quality of Support
Funnel
9.3
GoSquared
9.2
Adobe Analytics
7.6
Mixpanel
7.8
Ease of Doing Business With
Funnel
9.4
GoSquared
9.1
Adobe Analytics
7.7
Mixpanel
8.1
Product Direction (% positive)
Funnel
8.4
GoSquared
9.4
Adobe Analytics
7.0
Mixpanel
6.8

Features

Metrics
Sessions - Digital Analytics
Funnel
9.2
GoSquared
9.1
Adobe Analytics
8.6
Mixpanel
8.6
Engagement
Funnel
8.9
GoSquared
9.0
Adobe Analytics
8.3
Mixpanel
8.5
Entry and Exit Pages
Funnel
8.1
GoSquared
8.4
Adobe Analytics
8.4
Mixpanel
7.8
Standard Event Tracking
Funnel
8.2
GoSquared
8.4
Adobe Analytics
8.4
Mixpanel
8.6
Custom Event Tracking
Funnel
8.3
GoSquared
8.6
Adobe Analytics
8.4
Mixpanel
8.6
Retention
Funnel
8.3
GoSquared
9.1
Adobe Analytics
7.9
Mixpanel
7.9
Return
Funnel
8.7
GoSquared
Not enough data available
Adobe Analytics
8.0
Mixpanel
8.0
Conversions
Funnel
8.9
GoSquared
9.1
Adobe Analytics
8.4
Mixpanel
8.4
Funnels
Funnel
8.8
GoSquared
Not enough data available
Adobe Analytics
8.1
Mixpanel
8.7
Reporting
Real-Time Reporting
Funnel
8.5
GoSquared
9.4
Adobe Analytics
8.1
Mixpanel
8.4
Trending
Funnel
8.6
GoSquared
8.8
Adobe Analytics
8.2
Mixpanel
8.1
Retroactive Reporting
Funnel
8.7
GoSquared
8.5
Adobe Analytics
8.0
Mixpanel
7.8
Segmentation
Funnel
8.4
GoSquared
8.4
Adobe Analytics
8.3
Mixpanel
8.3
Mobile Reporting
Funnel
8.3
GoSquared
8.5
Adobe Analytics
7.9
Mixpanel
7.8
Unification Across Devices
Funnel
7.7
GoSquared
8.8
Adobe Analytics
7.8
Mixpanel
7.5
Custom Reports and Dashboards
Funnel
9.2
GoSquared
8.9
Adobe Analytics
8.3
Mixpanel
7.6
Other
User Data
Funnel
Not enough data available
GoSquared
8.4
Adobe Analytics
8.3
Mixpanel
8.3
Site Search Reporting
Funnel
Not enough data available
GoSquared
Not enough data available
Adobe Analytics
8.2
Mixpanel
7.5
Load Time Monitoring
Funnel
Not enough data available
GoSquared
Not enough data available
Adobe Analytics
7.8
Mixpanel
7.2
Campaign Tracking
Funnel
8.6
GoSquared
8.8
Adobe Analytics
8.4
Mixpanel
7.8
E-Commerce
Funnel
9.1
GoSquared
9.0
Adobe Analytics
8.3
Mixpanel
7.3
Promotional Messages
Funnel
Not enough data available
GoSquared
8.7
Adobe Analytics
7.9
Mixpanel
7.5
Administration Alerts
Funnel
Not enough data available
GoSquared
8.4
Adobe Analytics
8.0
Mixpanel
7.6
Administration
API / Integrations
Funnel
8.8
GoSquared
8.9
Adobe Analytics
7.9
Mixpanel
7.9
QA Testing
Funnel
Not enough data available
GoSquared
8.8
Adobe Analytics
8.0
Mixpanel
7.7
Performance and Reliability
Funnel
9.0
GoSquared
9.0
Adobe Analytics
8.2
Mixpanel
8.2
User, Role, and Access Management
Funnel
8.5
GoSquared
8.5
Adobe Analytics
8.3
Mixpanel
8.0

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
45.3%
42.3%
27.7%
63.1%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
51.6%
38.5%
28.1%
32.0%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
3.1%
19.2%
44.2%
5.0%
Funnel
Small-Business
45.3%
Mid-Market
51.6%
Enterprise
3.1%
GoSquared
Small-Business
42.3%
Mid-Market
38.5%
Enterprise
19.2%
Adobe Analytics
Small-Business
27.7%
Mid-Market
28.1%
Enterprise
44.2%
Mixpanel
Small-Business
63.1%
Mid-Market
32.0%
Enterprise
5.0%

Reviewers' Industry

 
Marketing and Advertising
31.3%
Marketing and Advertising
12.7%
Marketing and Advertising
15.4%
Computer Software
23.8%
 
Internet
10.9%
Health, Wellness and Fitness
7.3%
Retail
5.3%
Internet
17.9%
 
Information Technology and Services
9.4%
Arts and Crafts
7.3%
Information Technology and Services
5.1%
Information Technology and Services
13.0%
 
Retail
6.3%
Information Technology and Services
5.5%
Financial Services
4.4%
Marketing and Advertising
8.1%
 
Financial Services
3.1%
Entertainment
5.5%
Computer Software
4.4%
Financial Services
6.3%
 
Other
39.1%
Other
61.8%
Other
65.3%
Other
30.9%
Funnel
Marketing and Advertising
31.3%
Internet
10.9%
Information Technology and Services
9.4%
Retail
6.3%
Financial Services
3.1%
Other
39.1%
GoSquared
Marketing and Advertising
12.7%
Health, Wellness and Fitness
7.3%
Arts and Crafts
7.3%
Information Technology and Services
5.5%
Entertainment
5.5%
Other
61.8%
Adobe Analytics
Marketing and Advertising
15.4%
Retail
5.3%
Information Technology and Services
5.1%
Financial Services
4.4%
Computer Software
4.4%
Other
65.3%
Mixpanel
Computer Software
23.8%
Internet
17.9%
Information Technology and Services
13.0%
Marketing and Advertising
8.1%
Financial Services
6.3%
Other
30.9%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Aria S.
User

The ability to export data tables to S3 for further integration has saved us endless hours for integration; the ability to pick up data from S3 has also been super useful.

Matthew N.
Consultant in Internet

I like GoSquared because of its no-nonsense approach to real time web analytics. It's easy implementation and customisation options made it an easy choice for me. Add to that a team of super enthusiastic people working behind the scenes and you have got a...

Paul L.
Administrator in Information Technology and Services

The online control suite is quite amazing. If you know how to use it you can slice and dice your data in hundreds of ways. You can set it up to use first party cookies which is always nice. The performance of the reporting is awesome.

Erich R.
Administrator in Internet

We've used Mixpanel a number of times to implement site analytics. It's incredibly easy to setup and get running. A great way to breakdown your analytics data from your site. Great dashboards, great reporting, and it's relatively cost efficient.

Most Helpful Critical Review
Most Helpful Critical Review
G2 User in Individual & Family Services

There is nothing I do not like about Funnel. io

Brittany W.
Administrator in Education Management

I don't like how the dashboard is a little confusing on the website. It's easier to read than Google analytics, but still takes some time to figure out how to navigate.

G2 User in Banking

The price. If it could be offered at a significant discount because Google's free Analytics tool provides many of the same features, it'd be helpful.

Dominic B.
User in Information Technology and Services

MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.

 
Funnel
Most Helpful Favorable Review
Aria S.
User

The ability to export data tables to S3 for further integration has saved us endless hours for integration; the ability to pick up data from S3 has also been super useful.

Most Helpful Critical Review
G2 User in Individual & Family Services

There is nothing I do not like about Funnel. io

GoSquared
Most Helpful Favorable Review
Matthew N.
Consultant in Internet

I like GoSquared because of its no-nonsense approach to real time web analytics. It's easy implementation and customisation options made it an easy choice for me. Add to that a team of super enthusiastic people working behind the scenes and you have got a...

Most Helpful Critical Review
Brittany W.
Administrator in Education Management

I don't like how the dashboard is a little confusing on the website. It's easier to read than Google analytics, but still takes some time to figure out how to navigate.

Adobe Analytics
Most Helpful Favorable Review
Paul L.
Administrator in Information Technology and Services

The online control suite is quite amazing. If you know how to use it you can slice and dice your data in hundreds of ways. You can set it up to use first party cookies which is always nice. The performance of the reporting is awesome.

Most Helpful Critical Review
G2 User in Banking

The price. If it could be offered at a significant discount because Google's free Analytics tool provides many of the same features, it'd be helpful.

Mixpanel
Most Helpful Favorable Review
Erich R.
Administrator in Internet

We've used Mixpanel a number of times to implement site analytics. It's incredibly easy to setup and get running. A great way to breakdown your analytics data from your site. Great dashboards, great reporting, and it's relatively cost efficient.

Most Helpful Critical Review
Dominic B.
User in Information Technology and Services

MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.

Screenshots

 
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Videos

 No videos providedNo videos provided

High-level overview of Analysis Workspace, with curation and project sharing, in Adobe Analytics.

Mixpanel is helping the world learn from its data by translating user behavior into actionable knowledge. As the leading user analytics platform, Mixpanel tracks interactions to surface information that provides valuable insights which enable businesses to make smarter decisions, break down knowledge silos and drive data-informed innovation.

Funnel
No videos provided
GoSquared
No videos provided
Adobe Analytics

High-level overview of Analysis Workspace, with curation and project sharing, in Adobe Analytics.

Mixpanel

Mixpanel is helping the world learn from its data by translating user behavior into actionable knowledge. As the leading user analytics platform, Mixpanel tracks interactions to surface information that provides valuable insights which enable businesses to make smarter decisions, break down knowledge silos and drive data-informed innovation.

Downloads

Funnel
No downloads provided
GoSquared
No downloads provided
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