Compare Funnel, GoSquared, Adobe Analytics, and IBM Digital Analytics

Pricing

 
Standard
$499
per month
Plans start at
Free
 
Business
$799
per month
 
Professional
$999
per month
 
Enterprise & Agencies
Contact sales
 
Free Trial
Free Trial
Free Trial Unavailable
Free Trial Unavailable
Funnel
Standard
$499per month
Business
$799per month
Professional
$999per month
Enterprise & Agencies
Contact sales
Free Trial
GoSquared
Plans start at
Free
Free Trial
Adobe Analytics
Free Trial Unavailable
IBM Digital Analytics
Free Trial Unavailable

Ratings

Meets Requirements
Meets Requirements
8.7
9.0
8.4
6.9
Ease of Use
Ease of Use
8.4
9.1
7.0
5.8
Ease of Setup
Ease of Setup
8.8
9.6
6.4
5.4
Ease of Admin
Ease of Admin
8.8
8.8
7.2
7.0
Quality of Support
Quality of Support
9.3
9.3
7.6
6.1
Ease of Doing Business With
Ease of Doing Business With
9.4
9.1
7.7
7.0
Product Direction (% positive)
Product Direction (% positive)
8.4
9.3
7.0
3.3
Meets Requirements
Funnel
8.7
GoSquared
9.0
Adobe Analytics
8.4
IBM Digital Analytics
6.9
Ease of Use
Funnel
8.4
GoSquared
9.1
Adobe Analytics
7.0
IBM Digital Analytics
5.8
Ease of Setup
Funnel
8.8
GoSquared
9.6
Adobe Analytics
6.4
IBM Digital Analytics
5.4
Ease of Admin
Funnel
8.8
GoSquared
8.8
Adobe Analytics
7.2
IBM Digital Analytics
7.0
Quality of Support
Funnel
9.3
GoSquared
9.3
Adobe Analytics
7.6
IBM Digital Analytics
6.1
Ease of Doing Business With
Funnel
9.4
GoSquared
9.1
Adobe Analytics
7.7
IBM Digital Analytics
7.0
Product Direction (% positive)
Funnel
8.4
GoSquared
9.3
Adobe Analytics
7.0
IBM Digital Analytics
3.3

Features

Metrics
Sessions - Digital Analytics
Funnel
9.2
GoSquared
9.1
Adobe Analytics
8.6
IBM Digital Analytics
7.7
Engagement
Funnel
8.9
GoSquared
9.0
Adobe Analytics
8.3
IBM Digital Analytics
6.9
Entry and Exit Pages
Funnel
8.1
GoSquared
8.4
Adobe Analytics
8.4
IBM Digital Analytics
7.2
Standard Event Tracking
Funnel
8.2
GoSquared
8.5
Adobe Analytics
8.3
IBM Digital Analytics
7.0
Custom Event Tracking
Funnel
8.3
GoSquared
8.6
Adobe Analytics
8.4
IBM Digital Analytics
6.5
Retention
Funnel
8.3
GoSquared
9.0
Adobe Analytics
7.9
IBM Digital Analytics
7.1
Return
Funnel
8.7
GoSquared
Not enough data available
Adobe Analytics
8.0
IBM Digital Analytics
6.9
Conversions
Funnel
8.9
GoSquared
9.0
Adobe Analytics
8.4
IBM Digital Analytics
7.5
Funnels
Funnel
8.8
GoSquared
Not enough data available
Adobe Analytics
8.1
IBM Digital Analytics
6.5
Reporting
Real-Time Reporting
Funnel
8.5
GoSquared
9.4
Adobe Analytics
8.1
IBM Digital Analytics
5.7
Trending
Funnel
8.6
GoSquared
8.9
Adobe Analytics
8.2
IBM Digital Analytics
6.3
Retroactive Reporting
Funnel
8.7
GoSquared
8.6
Adobe Analytics
8.0
IBM Digital Analytics
6.3
Segmentation
Funnel
8.4
GoSquared
8.5
Adobe Analytics
8.3
IBM Digital Analytics
6.0
Mobile Reporting
Funnel
8.3
GoSquared
8.4
Adobe Analytics
7.9
IBM Digital Analytics
4.9
Unification Across Devices
Funnel
7.7
GoSquared
8.8
Adobe Analytics
7.7
IBM Digital Analytics
5.6
Custom Reports and Dashboards
Funnel
9.2
GoSquared
8.9
Adobe Analytics
8.3
IBM Digital Analytics
5.9
Other
User Data
Funnel
Not enough data available
GoSquared
8.3
Adobe Analytics
8.3
IBM Digital Analytics
6.3
Site Search Reporting
Funnel
Not enough data available
GoSquared
Not enough data available
Adobe Analytics
8.2
IBM Digital Analytics
6.6
Load Time Monitoring
Funnel
Not enough data available
GoSquared
Not enough data available
Adobe Analytics
7.8
IBM Digital Analytics
5.5
Campaign Tracking
Funnel
8.6
GoSquared
8.8
Adobe Analytics
8.4
IBM Digital Analytics
6.7
E-Commerce
Funnel
9.1
GoSquared
9.0
Adobe Analytics
8.3
IBM Digital Analytics
7.3
Promotional Messages
Funnel
Not enough data available
GoSquared
8.8
Adobe Analytics
7.9
IBM Digital Analytics
6.5
Administration Alerts
Funnel
Not enough data available
GoSquared
8.4
Adobe Analytics
8.0
IBM Digital Analytics
6.5
Administration
API / Integrations
Funnel
8.8
GoSquared
8.9
Adobe Analytics
7.9
IBM Digital Analytics
6.5
QA Testing
Funnel
Not enough data available
GoSquared
8.9
Adobe Analytics
8.0
IBM Digital Analytics
5.6
Performance and Reliability
Funnel
9.0
GoSquared
9.1
Adobe Analytics
8.2
IBM Digital Analytics
6.4
User, Role, and Access Management
Funnel
8.5
GoSquared
8.5
Adobe Analytics
8.3
IBM Digital Analytics
7.4

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
45.3%
43.8%
27.2%
17.5%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
51.6%
35.4%
28.2%
33.3%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
3.1%
20.8%
44.6%
49.1%
Funnel
Small-Business
45.3%
Mid-Market
51.6%
Enterprise
3.1%
GoSquared
Small-Business
43.8%
Mid-Market
35.4%
Enterprise
20.8%
Adobe Analytics
Small-Business
27.2%
Mid-Market
28.2%
Enterprise
44.6%
IBM Digital Analytics
Small-Business
17.5%
Mid-Market
33.3%
Enterprise
49.1%

Reviewers' Industry

 
Marketing and Advertising
31.3%
Marketing and Advertising
12.5%
Marketing and Advertising
14.7%
Retail
15.3%
 
Internet
11.3%
Information Technology and Services
7.1%
Retail
5.9%
Marketing and Advertising
15.3%
 
Information Technology and Services
11.3%
Health, Wellness and Fitness
7.1%
Information Technology and Services
5.3%
Insurance
8.3%
 
Retail
6.3%
Financial Services
5.4%
Financial Services
5.1%
Internet
6.9%
 
Health, Wellness and Fitness
2.5%
Entertainment
5.4%
Internet
3.9%
Information Technology and Services
6.9%
 
Other
37.5%
Other
62.5%
Other
65.0%
Other
47.2%
Funnel
Marketing and Advertising
31.3%
Internet
11.3%
Information Technology and Services
11.3%
Retail
6.3%
Health, Wellness and Fitness
2.5%
Other
37.5%
GoSquared
Marketing and Advertising
12.5%
Information Technology and Services
7.1%
Health, Wellness and Fitness
7.1%
Financial Services
5.4%
Entertainment
5.4%
Other
62.5%
Adobe Analytics
Marketing and Advertising
14.7%
Retail
5.9%
Information Technology and Services
5.3%
Financial Services
5.1%
Internet
3.9%
Other
65.0%
IBM Digital Analytics
Retail
15.3%
Marketing and Advertising
15.3%
Insurance
8.3%
Internet
6.9%
Information Technology and Services
6.9%
Other
47.2%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Greg J.
Agency

Even in areas where Funnel may not excel at the moment, the customer support team has been essential to helping us implement this platform in our reporting/analytics workflow. They've been nothing short of responsive, receptive and helpful when we have...

Matthew N.
Consultant in Internet

I like GoSquared because of its no-nonsense approach to real time web analytics. It's easy implementation and customisation options made it an easy choice for me. Add to that a team of super enthusiastic people working behind the scenes and you have got a...

Paul L.
Administrator in Information Technology and Services

The online control suite is quite amazing. If you know how to use it you can slice and dice your data in hundreds of ways. You can set it up to use first party cookies which is always nice. The performance of the reporting is awesome.

Eric S.
Internal Consultant in Retail

The variety of display modes - graphic, text, table, etc.

Most Helpful Critical Review
Most Helpful Critical Review
G2 User in Individual & Family Services

There is nothing I do not like about Funnel. io

Brittany W.
Administrator in Education Management

I don't like how the dashboard is a little confusing on the website. It's easier to read than Google analytics, but still takes some time to figure out how to navigate.

G2 User in Sports

It's kind of complicated to find what I'm looking for a lot of the time. Wouldn't recommend for beginners.

G2 User

I do not like how it is sometimes hard to get a hold of.

 
Funnel
Most Helpful Favorable Review
Greg J.
Agency

Even in areas where Funnel may not excel at the moment, the customer support team has been essential to helping us implement this platform in our reporting/analytics workflow. They've been nothing short of responsive, receptive and helpful when we have...

Most Helpful Critical Review
G2 User in Individual & Family Services

There is nothing I do not like about Funnel. io

GoSquared
Most Helpful Favorable Review
Matthew N.
Consultant in Internet

I like GoSquared because of its no-nonsense approach to real time web analytics. It's easy implementation and customisation options made it an easy choice for me. Add to that a team of super enthusiastic people working behind the scenes and you have got a...

Most Helpful Critical Review
Brittany W.
Administrator in Education Management

I don't like how the dashboard is a little confusing on the website. It's easier to read than Google analytics, but still takes some time to figure out how to navigate.

Adobe Analytics
Most Helpful Favorable Review
Paul L.
Administrator in Information Technology and Services

The online control suite is quite amazing. If you know how to use it you can slice and dice your data in hundreds of ways. You can set it up to use first party cookies which is always nice. The performance of the reporting is awesome.

Most Helpful Critical Review
G2 User in Sports

It's kind of complicated to find what I'm looking for a lot of the time. Wouldn't recommend for beginners.

IBM Digital Analytics
Most Helpful Favorable Review
Eric S.
Internal Consultant in Retail

The variety of display modes - graphic, text, table, etc.

Most Helpful Critical Review
G2 User

I do not like how it is sometimes hard to get a hold of.

Screenshots

 
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Videos

 No videos providedNo videos provided

High-level overview of Analysis Workspace, with curation and project sharing, in Adobe Analytics.

No videos provided
Funnel
No videos provided
GoSquared
No videos provided
Adobe Analytics

High-level overview of Analysis Workspace, with curation and project sharing, in Adobe Analytics.

IBM Digital Analytics
No videos provided

Downloads

 No downloads providedNo downloads providedNo downloads provided
Funnel
No downloads provided
GoSquared
No downloads provided
IBM Digital Analytics
No downloads provided
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