Compare Funnel, GoSquared, Adobe Analytics, and Google Analytics 360

Pricing

 
Standard
$499
per month
Plans start at
Free
 
Business
$799
per month
 
Professional
$999
per month
 
Enterprise & Agencies
Contact sales
 
Free Trial
Free Trial
Free Trial Unavailable
Free Trial Unavailable
Funnel
Standard
$499per month
Business
$799per month
Professional
$999per month
Enterprise & Agencies
Contact sales
Free Trial
GoSquared
Plans start at
Free
Free Trial
Adobe Analytics
Free Trial Unavailable
Google Analytics 360
Free Trial Unavailable

Ratings

Meets Requirements
Meets Requirements
8.7
8.9
8.4
8.7
Ease of Use
Ease of Use
8.4
9.1
7.0
7.9
Ease of Setup
Ease of Setup
8.8
9.6
6.4
7.7
Ease of Admin
Ease of Admin
8.8
8.8
7.2
8.3
Quality of Support
Quality of Support
9.3
9.2
7.6
7.9
Ease of Doing Business With
Ease of Doing Business With
9.4
9.1
7.7
8.4
Product Direction (% positive)
Product Direction (% positive)
8.4
9.3
7.0
8.2
Meets Requirements
Funnel
8.7
GoSquared
8.9
Adobe Analytics
8.4
Google Analytics 360
8.7
Ease of Use
Funnel
8.4
GoSquared
9.1
Adobe Analytics
7.0
Google Analytics 360
7.9
Ease of Setup
Funnel
8.8
GoSquared
9.6
Adobe Analytics
6.4
Google Analytics 360
7.7
Ease of Admin
Funnel
8.8
GoSquared
8.8
Adobe Analytics
7.2
Google Analytics 360
8.3
Quality of Support
Funnel
9.3
GoSquared
9.2
Adobe Analytics
7.6
Google Analytics 360
7.9
Ease of Doing Business With
Funnel
9.4
GoSquared
9.1
Adobe Analytics
7.7
Google Analytics 360
8.4
Product Direction (% positive)
Funnel
8.4
GoSquared
9.3
Adobe Analytics
7.0
Google Analytics 360
8.2

Features

Metrics
Sessions - Digital Analytics
Funnel
9.2
GoSquared
9.1
Adobe Analytics
8.6
Google Analytics 360
8.7
Engagement
Funnel
8.9
GoSquared
9.0
Adobe Analytics
8.3
Google Analytics 360
8.5
Entry and Exit Pages
Funnel
8.1
GoSquared
8.4
Adobe Analytics
8.4
Google Analytics 360
8.5
Standard Event Tracking
Funnel
8.2
GoSquared
8.5
Adobe Analytics
8.3
Google Analytics 360
8.6
Custom Event Tracking
Funnel
8.3
GoSquared
8.6
Adobe Analytics
8.4
Google Analytics 360
8.3
Retention
Funnel
8.3
GoSquared
9.0
Adobe Analytics
7.9
Google Analytics 360
8.4
Return
Funnel
8.7
GoSquared
Not enough data available
Adobe Analytics
8.0
Google Analytics 360
8.2
Conversions
Funnel
8.9
GoSquared
9.0
Adobe Analytics
8.4
Google Analytics 360
8.3
Funnels
Funnel
8.8
GoSquared
Not enough data available
Adobe Analytics
8.1
Google Analytics 360
8.1
Reporting
Real-Time Reporting
Funnel
8.5
GoSquared
9.3
Adobe Analytics
8.1
Google Analytics 360
8.8
Trending
Funnel
8.6
GoSquared
8.8
Adobe Analytics
8.2
Google Analytics 360
8.5
Retroactive Reporting
Funnel
8.7
GoSquared
8.5
Adobe Analytics
8.0
Google Analytics 360
8.3
Segmentation
Funnel
8.4
GoSquared
8.4
Adobe Analytics
8.3
Google Analytics 360
8.4
Mobile Reporting
Funnel
8.3
GoSquared
8.4
Adobe Analytics
7.9
Google Analytics 360
8.4
Unification Across Devices
Funnel
7.7
GoSquared
8.8
Adobe Analytics
7.7
Google Analytics 360
8.2
Custom Reports and Dashboards
Funnel
9.2
GoSquared
8.9
Adobe Analytics
8.3
Google Analytics 360
8.5
Other
User Data
Funnel
Not enough data available
GoSquared
8.3
Adobe Analytics
8.3
Google Analytics 360
8.4
Site Search Reporting
Funnel
Not enough data available
GoSquared
Not enough data available
Adobe Analytics
8.2
Google Analytics 360
8.2
Load Time Monitoring
Funnel
Not enough data available
GoSquared
Not enough data available
Adobe Analytics
7.8
Google Analytics 360
8.2
Campaign Tracking
Funnel
8.6
GoSquared
8.7
Adobe Analytics
8.4
Google Analytics 360
8.3
E-Commerce
Funnel
9.1
GoSquared
9.0
Adobe Analytics
8.3
Google Analytics 360
8.4
Promotional Messages
Funnel
Not enough data available
GoSquared
8.7
Adobe Analytics
7.9
Google Analytics 360
8.1
Administration Alerts
Funnel
Not enough data available
GoSquared
8.4
Adobe Analytics
8.0
Google Analytics 360
8.3
Administration
API / Integrations
Funnel
8.8
GoSquared
8.9
Adobe Analytics
7.9
Google Analytics 360
8.3
QA Testing
Funnel
Not enough data available
GoSquared
8.8
Adobe Analytics
8.0
Google Analytics 360
8.1
Performance and Reliability
Funnel
9.0
GoSquared
9.1
Adobe Analytics
8.2
Google Analytics 360
8.5
User, Role, and Access Management
Funnel
8.5
GoSquared
8.5
Adobe Analytics
8.3
Google Analytics 360
8.6

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
45.3%
44.9%
27.5%
48.5%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
51.6%
34.7%
28.1%
32.2%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
3.1%
20.4%
44.4%
19.3%
Funnel
Small-Business
45.3%
Mid-Market
51.6%
Enterprise
3.1%
GoSquared
Small-Business
44.9%
Mid-Market
34.7%
Enterprise
20.4%
Adobe Analytics
Small-Business
27.5%
Mid-Market
28.1%
Enterprise
44.4%
Google Analytics 360
Small-Business
48.5%
Mid-Market
32.2%
Enterprise
19.3%

Reviewers' Industry

 
Marketing and Advertising
31.3%
Marketing and Advertising
14.0%
Marketing and Advertising
14.7%
Marketing and Advertising
18.3%
 
Internet
11.3%
Information Technology and Services
7.0%
Retail
5.9%
Computer Software
4.9%
 
Information Technology and Services
11.3%
Health, Wellness and Fitness
7.0%
Information Technology and Services
5.2%
Information Technology and Services
4.6%
 
Retail
6.3%
Financial Services
5.3%
Financial Services
5.1%
Real Estate
3.9%
 
Health, Wellness and Fitness
2.5%
Entertainment
5.3%
Computer Software
4.1%
Internet
3.6%
 
Other
37.5%
Other
61.4%
Other
65.0%
Other
64.8%
Funnel
Marketing and Advertising
31.3%
Internet
11.3%
Information Technology and Services
11.3%
Retail
6.3%
Health, Wellness and Fitness
2.5%
Other
37.5%
GoSquared
Marketing and Advertising
14.0%
Information Technology and Services
7.0%
Health, Wellness and Fitness
7.0%
Financial Services
5.3%
Entertainment
5.3%
Other
61.4%
Adobe Analytics
Marketing and Advertising
14.7%
Retail
5.9%
Information Technology and Services
5.2%
Financial Services
5.1%
Computer Software
4.1%
Other
65.0%
Google Analytics 360
Marketing and Advertising
18.3%
Computer Software
4.9%
Information Technology and Services
4.6%
Real Estate
3.9%
Internet
3.6%
Other
64.8%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Tomas L.
Administrator in Retail

That I don't have to spend hours hours and hours each month, analyzing all my traffic sources. Funnel gives me everything I need at a glance. The customer support is really great as well and not only have I learnt tons of stuff from them but also do they...

Matthew N.
Consultant in Internet

I like GoSquared because of its no-nonsense approach to real time web analytics. It's easy implementation and customisation options made it an easy choice for me. Add to that a team of super enthusiastic people working behind the scenes and you have got a...

Paul L.
Administrator in Information Technology and Services

The online control suite is quite amazing. If you know how to use it you can slice and dice your data in hundreds of ways. You can set it up to use first party cookies which is always nice. The performance of the reporting is awesome.

G2 User in Marketing and Advertising

Out site gets 2-3 million visitors a month, so we were getting data based off of only a small percentage of traffic. This caused challenges both in terms of accurate reporting and troubleshooting issues.

Most Helpful Critical Review
Most Helpful Critical Review
Shabnam M.
Administrator in Internet

So sensitive to minor differences in UTM links Not extremely intuitive when it comes to creating graphs or keeping track of campaigns easily

Brittany W.
Administrator in Education Management

I don't like how the dashboard is a little confusing on the website. It's easier to read than Google analytics, but still takes some time to figure out how to navigate.

G2 User in Banking

The price. If it could be offered at a significant discount because Google's free Analytics tool provides many of the same features, it'd be helpful.

G2 User in Think Tanks

The one caveat: If you don't go into this product with a clear set of goals and objectives, it's easy to get lost. While this is true of most Google products (especially Analytics), since 360 is so comprehensive, you need even more focus to not get pulled...

 
Funnel
Most Helpful Favorable Review
Tomas L.
Administrator in Retail

That I don't have to spend hours hours and hours each month, analyzing all my traffic sources. Funnel gives me everything I need at a glance. The customer support is really great as well and not only have I learnt tons of stuff from them but also do they...

Most Helpful Critical Review
Shabnam M.
Administrator in Internet

So sensitive to minor differences in UTM links Not extremely intuitive when it comes to creating graphs or keeping track of campaigns easily

GoSquared
Most Helpful Favorable Review
Matthew N.
Consultant in Internet

I like GoSquared because of its no-nonsense approach to real time web analytics. It's easy implementation and customisation options made it an easy choice for me. Add to that a team of super enthusiastic people working behind the scenes and you have got a...

Most Helpful Critical Review
Brittany W.
Administrator in Education Management

I don't like how the dashboard is a little confusing on the website. It's easier to read than Google analytics, but still takes some time to figure out how to navigate.

Adobe Analytics
Most Helpful Favorable Review
Paul L.
Administrator in Information Technology and Services

The online control suite is quite amazing. If you know how to use it you can slice and dice your data in hundreds of ways. You can set it up to use first party cookies which is always nice. The performance of the reporting is awesome.

Most Helpful Critical Review
G2 User in Banking

The price. If it could be offered at a significant discount because Google's free Analytics tool provides many of the same features, it'd be helpful.

Google Analytics 360
Most Helpful Favorable Review
G2 User in Marketing and Advertising

Out site gets 2-3 million visitors a month, so we were getting data based off of only a small percentage of traffic. This caused challenges both in terms of accurate reporting and troubleshooting issues.

Most Helpful Critical Review
G2 User in Think Tanks

The one caveat: If you don't go into this product with a clear set of goals and objectives, it's easy to get lost. While this is true of most Google products (especially Analytics), since 360 is so comprehensive, you need even more focus to not get pulled...

Screenshots

 
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Videos

 No videos providedNo videos provided

High-level overview of Analysis Workspace, with curation and project sharing, in Adobe Analytics.

No videos provided
Funnel
No videos provided
GoSquared
No videos provided
Adobe Analytics

High-level overview of Analysis Workspace, with curation and project sharing, in Adobe Analytics.

Google Analytics 360
No videos provided

Downloads

 No downloads providedNo downloads providedNo downloads provided
Funnel
No downloads provided
GoSquared
No downloads provided
Google Analytics 360
No downloads provided
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