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Compare Funnel and Google Cloud BigQuery 
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At a Glance
Market Segments
Small-Business (50.3% of reviews)
Enterprise (38.1% of reviews)
Entry-Level Pricing
Starting at $120.00
Free
Funnel
Star Rating
(163)4.5 out of 5
Market Segments
Small-Business (50.3% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $120.00
Free Trial is available
Browse all 3 pricing plansGoogle Cloud BigQuery
Star Rating
(1,202)4.5 out of 5
Market Segments
Enterprise (38.1% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Free Trial is available
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Google Cloud BigQuery excels in data integration with a score of 9.0, allowing seamless connections to various data sources, while Funnel's integration capabilities are rated lower at 8.5, which may limit users looking for extensive data source compatibility.
- Reviewers mention that Google Cloud BigQuery's real-time analytics feature is highly effective, scoring 8.8, enabling users to make timely decisions based on current data, whereas Funnel's real-time reporting is rated at 8.4, indicating a potential lag in data availability for immediate insights.
- G2 users highlight that Funnel provides superior customer insights with a score of 7.8, which is particularly beneficial for small businesses focusing on targeted marketing strategies, while Google Cloud BigQuery's customer insights score is higher at 8.8, suggesting a more robust analytical capability for larger enterprises.
- Users on G2 report that Google Cloud BigQuery's custom reports and dashboards feature is exceptional, achieving a score of 9.3, allowing for tailored data visualization, while Funnel's similar feature is rated at 8.7, which may not meet the needs of users requiring highly customized reporting.
- Reviewers mention that Funnel's quality of support is rated at 9.2, indicating a strong customer service experience, which is crucial for small businesses, while Google Cloud BigQuery's support is rated lower at 8.3, suggesting that users may face challenges in getting timely assistance.
- Users say that Google Cloud BigQuery shines in scalability with a score of 9.3, making it ideal for enterprises with growing data needs, whereas Funnel's scalability is rated at 8.6, which may pose limitations for users anticipating significant data expansion.
Pricing
Entry-Level Pricing
Funnel
Starter
Starting at $120.00
Begin your journey to data-driven marketing with our Starter Plan.
- 500 flexpoints included (additional flexpoints can be purchased)
- Connect to our 121 most popular data sources
- Send data to Looker Studio, Google Sheets, Microsoft Excel, or use built-in Funnel dashboards
Google Cloud BigQuery
Free
Free
New customers get $300 in free Google Cloud credits to spend on BigQuery with free trial sign-up.
- 10 GB storage
- Up to 1 TB queries per month
Free Trial
Funnel
Free Trial is available
Google Cloud BigQuery
Free Trial is available
Ratings
Meets Requirements
8.8
140
8.8
612
Ease of Use
8.5
143
8.7
626
Ease of Setup
8.8
102
8.8
401
Ease of Admin
8.9
95
8.5
224
Quality of Support
9.1
137
8.4
564
Has the product been a good partner in doing business?
9.1
94
8.7
217
Product Direction (% positive)
8.7
141
9.2
600
Features by Category
Metrics
9.0
70
Not enough data
8.9
68
Not enough data
8.4
46
Not enough data
8.9
45
Not enough data
8.6
44
Not enough data
8.5
56
Not enough data
8.8
56
Not enough data
9.1
71
Not enough data
9.0
43
Not enough data
Reporting
8.6
48
Not enough data
8.8
43
Not enough data
8.7
62
Not enough data
8.7
52
Not enough data
8.2
40
Not enough data
8.1
55
Not enough data
9.2
69
Not enough data
Other
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.9
73
Not enough data
8.9
59
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.9
71
Not enough data
Feature Not Available
Not enough data
9.1
75
Not enough data
8.9
74
Not enough data
Management
8.3
20
8.6
123
7.0
18
8.3
121
Functionality
8.8
19
9.0
121
8.5
20
9.1
124
8.8
20
9.0
124
8.8
20
8.9
123
8.6
20
9.4
124
Data Management
Not enough data
8.9
223
|
Verified
Not enough data
8.3
214
|
Verified
Not enough data
8.9
219
|
Verified
Not enough data
8.6
215
|
Verified
Not enough data
8.3
204
|
Verified
Not enough data
8.7
205
|
Verified
Integration
Not enough data
8.6
204
|
Verified
Not enough data
8.6
216
|
Verified
Not enough data
8.6
204
|
Verified
Deployment
Not enough data
7.8
190
|
Verified
Not enough data
9.1
215
|
Verified
Performance
Not enough data
9.1
220
|
Verified
Security
Not enough data
8.7
211
|
Verified
Not enough data
9.2
217
|
Verified
Generative AI
Not enough data
7.7
132
Not enough data
7.9
129
Storage
Not enough data
9.1
70
Not enough data
8.8
70
Availability
Not enough data
8.4
62
Not enough data
8.5
66
Not enough data
8.6
68
Performance
Not enough data
8.5
65
Security
Not enough data
8.7
70
Not enough data
8.8
69
Not enough data
8.4
69
Not enough data
8.7
65
Support
Not enough data
8.7
66
Not enough data
8.9
66
Centralized computation
Not enough data
9.1
27
Localized computation
Not enough data
8.5
28
Statistical Tool
Not enough data
8.7
78
Not enough data
9.0
79
Not enough data
8.8
79
Data Analysis
Not enough data
9.3
78
Not enough data
9.1
79
Decision Making
Not enough data
8.8
80
Not enough data
8.7
78
Not enough data
8.7
80
Not enough data
8.7
78
Generative AI
Not enough data
7.5
51
Not enough data
7.8
51
Marketing Operations
8.3
76
|
Verified
8.8
66
8.9
85
|
Verified
9.2
64
7.7
43
8.9
65
8.4
74
|
Verified
9.4
66
8.0
46
|
Verified
8.8
63
Feature Not Available
8.5
63
Campaign Activity
8.4
80
|
Verified
9.1
68
8.7
83
|
Verified
9.5
67
8.2
68
|
Verified
8.7
64
8.9
83
|
Verified
9.2
62
7.8
41
8.9
63
7.6
41
|
Verified
9.1
65
Agentic AI - Marketing Analytics
7.5
6
8.8
16
6.9
6
9.6
16
6.7
6
8.3
16
Database
Not enough data
8.8
178
Not enough data
8.9
176
Not enough data
8.8
170
Integrations
Not enough data
8.4
139
Not enough data
8.6
136
Platform
Not enough data
8.9
153
Not enough data
8.9
168
Not enough data
8.6
136
Processing
Not enough data
9.3
170
Not enough data
9.1
164
Data Transformation
Not enough data
8.8
288
Not enough data
9.3
295
Connectivity
Not enough data
8.1
256
Not enough data
8.2
254
Not enough data
8.7
283
Not enough data
8.8
274
Operations
Not enough data
8.5
283
Not enough data
8.7
282
Not enough data
8.3
260
Not enough data
8.4
267
Not enough data
8.5
259
Building Reports
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Funnel and Google Cloud BigQuery are categorized as ETL Tools and Marketing Analytics
Unique Categories
Funnel is categorized as Digital Analytics
Google Cloud BigQuery is categorized as Columnar Databases, Big Data Integration Platforms, Big Data Processing and Distribution, Big Data Analytics, Predictive Analytics, Data Warehouse, and Data Clean Room
Reviews
Reviewers' Company Size
Funnel
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Google Cloud BigQuery
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
42.5%
Retail
6.3%
Information Technology and Services
6.3%
Internet
4.4%
Consumer Goods
3.1%
Other
37.5%
Information Technology and Services
16.2%
Computer Software
13.5%
Retail
7.1%
Financial Services
6.5%
Marketing and Advertising
5.1%
Other
51.7%
Alternatives
Discussions
Which advertising platforms does Funnel support?
1 Comment
JL
Hi there and thank you for your question. As stated in the title, Funnel supports all, and I mean all, advertising platforms. So no matter what ad platform...Read more
Can I see data retroactively in Funnel?
1 Comment
GJ
Yes. Data is backfilled (depending on the source) once you connect up a data source. For example, Google Ads data goes back to up to 2 years in the past when...Read more
Is BigQuery part of Google Cloud Platform?
2 Comments
AY
Yes, Bigquery is a GCP product and a serveless data wharehouse.Read more
How BQ legacy SQl is different form the standard SQL?
1 Comment
OD
Legacy SQL is a non-standard SQL only used by BigQuery. Standard SQL is compliant with the SQL 2011.
Google recommends using Standard SQL and looking at the...Read more
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