Join the 1500 companies using G2 Track to manage SaaS spend, usage, contracts & compliance.
Compare Funnel, Google Analytics 360, and Optimizely

Pricing

 
Standard
$499
per month
Enterprise
Contact Vendor
 
Business
$799
per month
 
Professional
$999
per month
 
Enterprise & Agencies
Contact sales
 
Free Trial
Free Trial Unavailable
Free Trial Unavailable
Funnel
Standard
$499per month
Business
$799per month
Professional
$999per month
Enterprise & Agencies
Contact sales
Free Trial
Google Analytics 360
Free Trial Unavailable
Optimizely
Enterprise
Contact Vendor
Free Trial Unavailable

Ratings

Meets Requirements
Meets Requirements
8.7
8.7
8.6
Ease of Use
Ease of Use
8.4
7.9
8.5
Ease of Setup
Ease of Setup
8.8
7.7
8.7
Ease of Admin
Ease of Admin
8.8
8.3
8.4
Quality of Support
Quality of Support
9.3
7.9
8.0
Ease of Doing Business With
Ease of Doing Business With
9.4
8.4
8.1
Product Direction (% positive)
Product Direction (% positive)
8.4
8.2
7.6
Meets Requirements
Funnel
8.7
Google Analytics 360
8.7
Optimizely
8.6
Ease of Use
Funnel
8.4
Google Analytics 360
7.9
Optimizely
8.5
Ease of Setup
Funnel
8.8
Google Analytics 360
7.7
Optimizely
8.7
Ease of Admin
Funnel
8.8
Google Analytics 360
8.3
Optimizely
8.4
Quality of Support
Funnel
9.3
Google Analytics 360
7.9
Optimizely
8.0
Ease of Doing Business With
Funnel
9.4
Google Analytics 360
8.4
Optimizely
8.1
Product Direction (% positive)
Funnel
8.4
Google Analytics 360
8.2
Optimizely
7.6

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
45.3%
47.9%
18.6%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
51.6%
32.4%
55.7%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
3.1%
19.7%
25.8%
Funnel
Small-Business
45.3%
Mid-Market
51.6%
Enterprise
3.1%
Google Analytics 360
Small-Business
47.9%
Mid-Market
32.4%
Enterprise
19.7%
Optimizely
Small-Business
18.6%
Mid-Market
55.7%
Enterprise
25.8%

Reviewers' Industry

 
Marketing and Advertising
31.3%
Marketing and Advertising
18.8%
Internet
18.1%
 
Internet
11.3%
Information Technology and Services
4.8%
Marketing and Advertising
14.7%
 
Information Technology and Services
11.3%
Real Estate
4.0%
Computer Software
13.8%
 
Retail
6.3%
Computer Software
4.0%
Information Technology and Services
6.9%
 
Health, Wellness and Fitness
2.5%
Internet
3.7%
Financial Services
5.2%
 
Other
37.5%
Other
64.8%
Other
41.4%
Funnel
Marketing and Advertising
31.3%
Internet
11.3%
Information Technology and Services
11.3%
Retail
6.3%
Health, Wellness and Fitness
2.5%
Other
37.5%
Google Analytics 360
Marketing and Advertising
18.8%
Information Technology and Services
4.8%
Real Estate
4.0%
Computer Software
4.0%
Internet
3.7%
Other
64.8%
Optimizely
Internet
18.1%
Marketing and Advertising
14.7%
Computer Software
13.8%
Information Technology and Services
6.9%
Financial Services
5.2%
Other
41.4%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
G2 User in Internet

It makes it easy and useful to integrate and compile data into one flow so that we can ingest the data on our end -- which is great

Alley L.
User in Marketing and Advertising

The main difference between Google Analytics and Google Analytics 360 is the amount of the data you can store. The more premium version of the two, Google Analytics 360, allows the user to better house and manipulate large amounts of data. This is a big...

Wissam Y.
User in Marketing and Advertising

I liked Optimizely's user friendliness and the ability to drag and drop and edit A/B pages in real time. The fact that all you need adding a small meta script to the page and do the rest from the system itself is a big step to make this product what it is....

Most Helpful Critical Review
Most Helpful Critical Review
G2 User in Individual & Family Services

There is nothing I do not like about Funnel. io

G2 User in Government Administration

Not enough features that other software uses

Vladimir B.
Administrator in Marketing and Advertising

I've used Optimizely for a year and I'm very disappointed. They have a catch in contract where you need to send a written cancellation request 1 month in advance or else your $2,000 per month contract is automatically renewed for a year! Now we can't...

 
Funnel
Most Helpful Favorable Review
G2 User in Internet

It makes it easy and useful to integrate and compile data into one flow so that we can ingest the data on our end -- which is great

Most Helpful Critical Review
G2 User in Individual & Family Services

There is nothing I do not like about Funnel. io

Google Analytics 360
Most Helpful Favorable Review
Alley L.
User in Marketing and Advertising

The main difference between Google Analytics and Google Analytics 360 is the amount of the data you can store. The more premium version of the two, Google Analytics 360, allows the user to better house and manipulate large amounts of data. This is a big...

Most Helpful Critical Review
G2 User in Government Administration

Not enough features that other software uses

Optimizely
Most Helpful Favorable Review
Wissam Y.
User in Marketing and Advertising

I liked Optimizely's user friendliness and the ability to drag and drop and edit A/B pages in real time. The fact that all you need adding a small meta script to the page and do the rest from the system itself is a big step to make this product what it is....

Most Helpful Critical Review
Vladimir B.
Administrator in Marketing and Advertising

I've used Optimizely for a year and I'm very disappointed. They have a catch in contract where you need to send a written cancellation request 1 month in advance or else your $2,000 per month contract is automatically renewed for a year! Now we can't...

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