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Compare Funnel, Google Analytics 360, and Mixpanel

Pricing

 
Standard
$499
per month
 
Business
$799
per month
 
Professional
$999
per month
 
Enterprise & Agencies
Contact sales
 
Free Trial
Free Trial Unavailable
Free Trial
Funnel
Standard
$499per month
Business
$799per month
Professional
$999per month
Enterprise & Agencies
Contact sales
Free Trial
Google Analytics 360
Free Trial Unavailable
Mixpanel
Free Trial

Ratings

Meets Requirements
Meets Requirements
8.7
8.7
8.2
Ease of Use
Ease of Use
8.4
7.9
7.7
Ease of Setup
Ease of Setup
8.8
7.7
7.0
Ease of Admin
Ease of Admin
8.8
8.3
7.6
Quality of Support
Quality of Support
9.3
7.9
7.8
Ease of Doing Business With
Ease of Doing Business With
9.4
8.4
8.1
Product Direction (% positive)
Product Direction (% positive)
8.4
8.2
6.8
Meets Requirements
Funnel
8.7
Google Analytics 360
8.7
Mixpanel
8.2
Ease of Use
Funnel
8.4
Google Analytics 360
7.9
Mixpanel
7.7
Ease of Setup
Funnel
8.8
Google Analytics 360
7.7
Mixpanel
7.0
Ease of Admin
Funnel
8.8
Google Analytics 360
8.3
Mixpanel
7.6
Quality of Support
Funnel
9.3
Google Analytics 360
7.9
Mixpanel
7.8
Ease of Doing Business With
Funnel
9.4
Google Analytics 360
8.4
Mixpanel
8.1
Product Direction (% positive)
Funnel
8.4
Google Analytics 360
8.2
Mixpanel
6.8

Features

Metrics
Sessions - Digital Analytics
Funnel
9.2
Google Analytics 360
8.6
Mixpanel
8.6
Engagement
Funnel
8.9
Google Analytics 360
8.4
Mixpanel
8.5
Entry and Exit Pages
Funnel
8.1
Google Analytics 360
8.5
Mixpanel
7.8
Standard Event Tracking
Funnel
8.2
Google Analytics 360
8.6
Mixpanel
8.6
Custom Event Tracking
Funnel
8.3
Google Analytics 360
8.3
Mixpanel
8.6
Retention
Funnel
8.3
Google Analytics 360
8.3
Mixpanel
7.9
Return
Funnel
8.7
Google Analytics 360
8.2
Mixpanel
8.0
Conversions
Funnel
8.9
Google Analytics 360
8.3
Mixpanel
8.4
Funnels
Funnel
8.8
Google Analytics 360
8.1
Mixpanel
8.8
Reporting
Real-Time Reporting
Funnel
8.5
Google Analytics 360
8.8
Mixpanel
8.4
Trending
Funnel
8.6
Google Analytics 360
8.5
Mixpanel
8.1
Retroactive Reporting
Funnel
8.7
Google Analytics 360
8.3
Mixpanel
7.8
Segmentation
Funnel
8.4
Google Analytics 360
8.3
Mixpanel
8.4
Mobile Reporting
Funnel
8.3
Google Analytics 360
8.4
Mixpanel
7.8
Unification Across Devices
Funnel
7.7
Google Analytics 360
8.2
Mixpanel
7.4
Custom Reports and Dashboards
Funnel
9.2
Google Analytics 360
8.5
Mixpanel
7.5
Other
User Data
Funnel
Not enough data available
Google Analytics 360
8.3
Mixpanel
8.3
Site Search Reporting
Funnel
Not enough data available
Google Analytics 360
8.1
Mixpanel
7.5
Load Time Monitoring
Funnel
Not enough data available
Google Analytics 360
8.2
Mixpanel
7.2
Campaign Tracking
Funnel
8.6
Google Analytics 360
8.3
Mixpanel
7.8
E-Commerce
Funnel
9.1
Google Analytics 360
8.3
Mixpanel
7.2
Promotional Messages
Funnel
Not enough data available
Google Analytics 360
8.1
Mixpanel
7.4
Administration Alerts
Funnel
Not enough data available
Google Analytics 360
8.2
Mixpanel
7.6
Administration
Performance and Reliability
Funnel
9.0
Google Analytics 360
8.5
Mixpanel
8.2
User, Role, and Access Management
Funnel
8.5
Google Analytics 360
8.6
Mixpanel
8.0
API / Integrations
Funnel
8.8
Google Analytics 360
8.3
Mixpanel
7.9
QA Testing
Funnel
Not enough data available
Google Analytics 360
8.1
Mixpanel
7.7

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
45.3%
47.9%
64.4%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
51.6%
32.4%
31.0%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
3.1%
19.7%
4.6%
Funnel
Small-Business
45.3%
Mid-Market
51.6%
Enterprise
3.1%
Google Analytics 360
Small-Business
47.9%
Mid-Market
32.4%
Enterprise
19.7%
Mixpanel
Small-Business
64.4%
Mid-Market
31.0%
Enterprise
4.6%

Reviewers' Industry

 
Marketing and Advertising
31.3%
Marketing and Advertising
18.8%
Computer Software
25.7%
 
Internet
11.3%
Information Technology and Services
4.8%
Internet
18.7%
 
Information Technology and Services
11.3%
Real Estate
4.0%
Information Technology and Services
14.3%
 
Retail
6.3%
Computer Software
4.0%
Marketing and Advertising
7.0%
 
Health, Wellness and Fitness
2.5%
Internet
3.7%
Financial Services
7.0%
 
Other
37.5%
Other
64.8%
Other
27.3%
Funnel
Marketing and Advertising
31.3%
Internet
11.3%
Information Technology and Services
11.3%
Retail
6.3%
Health, Wellness and Fitness
2.5%
Other
37.5%
Google Analytics 360
Marketing and Advertising
18.8%
Information Technology and Services
4.8%
Real Estate
4.0%
Computer Software
4.0%
Internet
3.7%
Other
64.8%
Mixpanel
Computer Software
25.7%
Internet
18.7%
Information Technology and Services
14.3%
Marketing and Advertising
7.0%
Financial Services
7.0%
Other
27.3%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Tomas L.
Administrator in Retail

That I don't have to spend hours hours and hours each month, analyzing all my traffic sources. Funnel gives me everything I need at a glance. The customer support is really great as well and not only have I learnt tons of stuff from them but also do they...

Alley L.
User in Marketing and Advertising

The main difference between Google Analytics and Google Analytics 360 is the amount of the data you can store. The more premium version of the two, Google Analytics 360, allows the user to better house and manipulate large amounts of data. This is a big...

Erich R.
Administrator in Internet

We've used Mixpanel a number of times to implement site analytics. It's incredibly easy to setup and get running. A great way to breakdown your analytics data from your site. Great dashboards, great reporting, and it's relatively cost efficient.

Most Helpful Critical Review
Most Helpful Critical Review
G2 User in Individual & Family Services

There is nothing I do not like about Funnel. io

Guy K T.
User in Public Relations and Communications

Not really anything to dislike, i wish it would do all of the work for me, like totally.

Dominic B.
User in Information Technology and Services

MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.

 
Funnel
Most Helpful Favorable Review
Tomas L.
Administrator in Retail

That I don't have to spend hours hours and hours each month, analyzing all my traffic sources. Funnel gives me everything I need at a glance. The customer support is really great as well and not only have I learnt tons of stuff from them but also do they...

Most Helpful Critical Review
G2 User in Individual & Family Services

There is nothing I do not like about Funnel. io

Google Analytics 360
Most Helpful Favorable Review
Alley L.
User in Marketing and Advertising

The main difference between Google Analytics and Google Analytics 360 is the amount of the data you can store. The more premium version of the two, Google Analytics 360, allows the user to better house and manipulate large amounts of data. This is a big...

Most Helpful Critical Review
Guy K T.
User in Public Relations and Communications

Not really anything to dislike, i wish it would do all of the work for me, like totally.

Mixpanel
Most Helpful Favorable Review
Erich R.
Administrator in Internet

We've used Mixpanel a number of times to implement site analytics. It's incredibly easy to setup and get running. A great way to breakdown your analytics data from your site. Great dashboards, great reporting, and it's relatively cost efficient.

Most Helpful Critical Review
Dominic B.
User in Information Technology and Services

MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.

Screenshots

 
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Videos

 No videos providedNo videos provided

Mixpanel is helping the world learn from its data by translating user behavior into actionable knowledge. As the leading user analytics platform, Mixpanel tracks interactions to surface information that provides valuable insights which enable businesses to make smarter decisions, break down knowledge silos and drive data-informed innovation.

Funnel
No videos provided
Google Analytics 360
No videos provided
Mixpanel

Mixpanel is helping the world learn from its data by translating user behavior into actionable knowledge. As the leading user analytics platform, Mixpanel tracks interactions to surface information that provides valuable insights which enable businesses to make smarter decisions, break down knowledge silos and drive data-informed innovation.

Downloads

 No downloads providedNo downloads provided
Funnel
No downloads provided
Google Analytics 360
No downloads provided
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