Compare Funnel, Google Analytics 360, and IBM Digital Analytics

Pricing

 
Standard
$499
per month
 
Business
$799
per month
 
Professional
$999
per month
 
Enterprise & Agencies
Contact sales
 
Free Trial
Free Trial Unavailable
Free Trial Unavailable
Funnel
Standard
$499per month
Business
$799per month
Professional
$999per month
Enterprise & Agencies
Contact sales
Free Trial
Google Analytics 360
Free Trial Unavailable
IBM Digital Analytics
Free Trial Unavailable

Ratings

Meets Requirements
Meets Requirements
8.7
8.7
6.9
Ease of Use
Ease of Use
8.4
7.9
5.8
Ease of Setup
Ease of Setup
8.8
7.7
5.4
Ease of Admin
Ease of Admin
8.8
8.3
7.0
Quality of Support
Quality of Support
9.3
7.9
6.1
Ease of Doing Business With
Ease of Doing Business With
9.4
8.4
7.0
Product Direction (% positive)
Product Direction (% positive)
8.4
8.2
3.3
Meets Requirements
Funnel
8.7
Google Analytics 360
8.7
IBM Digital Analytics
6.9
Ease of Use
Funnel
8.4
Google Analytics 360
7.9
IBM Digital Analytics
5.8
Ease of Setup
Funnel
8.8
Google Analytics 360
7.7
IBM Digital Analytics
5.4
Ease of Admin
Funnel
8.8
Google Analytics 360
8.3
IBM Digital Analytics
7.0
Quality of Support
Funnel
9.3
Google Analytics 360
7.9
IBM Digital Analytics
6.1
Ease of Doing Business With
Funnel
9.4
Google Analytics 360
8.4
IBM Digital Analytics
7.0
Product Direction (% positive)
Funnel
8.4
Google Analytics 360
8.2
IBM Digital Analytics
3.3

Features

Metrics
Sessions - Digital Analytics
Funnel
9.2
Google Analytics 360
8.7
IBM Digital Analytics
7.7
Engagement
Funnel
8.9
Google Analytics 360
8.5
IBM Digital Analytics
6.9
Entry and Exit Pages
Funnel
8.1
Google Analytics 360
8.5
IBM Digital Analytics
7.2
Standard Event Tracking
Funnel
8.2
Google Analytics 360
8.6
IBM Digital Analytics
7.0
Custom Event Tracking
Funnel
8.3
Google Analytics 360
8.3
IBM Digital Analytics
6.5
Retention
Funnel
8.3
Google Analytics 360
8.4
IBM Digital Analytics
7.1
Return
Funnel
8.7
Google Analytics 360
8.2
IBM Digital Analytics
6.9
Conversions
Funnel
8.9
Google Analytics 360
8.3
IBM Digital Analytics
7.5
Funnels
Funnel
8.8
Google Analytics 360
8.1
IBM Digital Analytics
6.5
Reporting
Real-Time Reporting
Funnel
8.5
Google Analytics 360
8.8
IBM Digital Analytics
5.7
Trending
Funnel
8.6
Google Analytics 360
8.5
IBM Digital Analytics
6.3
Retroactive Reporting
Funnel
8.7
Google Analytics 360
8.3
IBM Digital Analytics
6.3
Segmentation
Funnel
8.4
Google Analytics 360
8.4
IBM Digital Analytics
6.0
Mobile Reporting
Funnel
8.3
Google Analytics 360
8.4
IBM Digital Analytics
4.9
Unification Across Devices
Funnel
7.7
Google Analytics 360
8.2
IBM Digital Analytics
5.6
Custom Reports and Dashboards
Funnel
9.2
Google Analytics 360
8.5
IBM Digital Analytics
5.9
Other
User Data
Funnel
Not enough data available
Google Analytics 360
8.4
IBM Digital Analytics
6.3
Site Search Reporting
Funnel
Not enough data available
Google Analytics 360
8.2
IBM Digital Analytics
6.6
Load Time Monitoring
Funnel
Not enough data available
Google Analytics 360
8.2
IBM Digital Analytics
5.5
Campaign Tracking
Funnel
8.6
Google Analytics 360
8.3
IBM Digital Analytics
6.7
E-Commerce
Funnel
9.1
Google Analytics 360
8.4
IBM Digital Analytics
7.3
Promotional Messages
Funnel
Not enough data available
Google Analytics 360
8.1
IBM Digital Analytics
6.5
Administration Alerts
Funnel
Not enough data available
Google Analytics 360
8.3
IBM Digital Analytics
6.5
Administration
API / Integrations
Funnel
8.8
Google Analytics 360
8.3
IBM Digital Analytics
6.5
QA Testing
Funnel
Not enough data available
Google Analytics 360
8.1
IBM Digital Analytics
5.6
Performance and Reliability
Funnel
9.0
Google Analytics 360
8.5
IBM Digital Analytics
6.4
User, Role, and Access Management
Funnel
8.5
Google Analytics 360
8.6
IBM Digital Analytics
7.4

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
45.3%
48.5%
19.0%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
51.6%
32.2%
32.8%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
3.1%
19.3%
48.3%
Funnel
Small-Business
45.3%
Mid-Market
51.6%
Enterprise
3.1%
Google Analytics 360
Small-Business
48.5%
Mid-Market
32.2%
Enterprise
19.3%
IBM Digital Analytics
Small-Business
19.0%
Mid-Market
32.8%
Enterprise
48.3%

Reviewers' Industry

 
Marketing and Advertising
31.3%
Marketing and Advertising
18.3%
Retail
15.1%
 
Internet
11.3%
Computer Software
4.9%
Marketing and Advertising
15.1%
 
Information Technology and Services
11.3%
Information Technology and Services
4.6%
Insurance
8.2%
 
Retail
6.3%
Real Estate
3.9%
Internet
6.8%
 
Health, Wellness and Fitness
2.5%
Internet
3.6%
Information Technology and Services
6.8%
 
Other
37.5%
Other
64.8%
Other
47.9%
Funnel
Marketing and Advertising
31.3%
Internet
11.3%
Information Technology and Services
11.3%
Retail
6.3%
Health, Wellness and Fitness
2.5%
Other
37.5%
Google Analytics 360
Marketing and Advertising
18.3%
Computer Software
4.9%
Information Technology and Services
4.6%
Real Estate
3.9%
Internet
3.6%
Other
64.8%
IBM Digital Analytics
Retail
15.1%
Marketing and Advertising
15.1%
Insurance
8.2%
Internet
6.8%
Information Technology and Services
6.8%
Other
47.9%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
G2 User

real time view of costs spread across channels. custom dashboards

G2 User in Marketing and Advertising

Out site gets 2-3 million visitors a month, so we were getting data based off of only a small percentage of traffic. This caused challenges both in terms of accurate reporting and troubleshooting issues.

G2 User in Information Technology and Services

Data, using the software overall and the fact that it crunches numbers

Most Helpful Critical Review
Most Helpful Critical Review
G2 User in Individual & Family Services

There is nothing I do not like about Funnel. io

Rhonda B.
Administrator in Higher Education

nothing much i'm still getting use to it

G2 User in Insurance

Where do I start? The interface looks about 20 years old and designed by somebody with very little concept of user experience and design. The tool is not at all intuitive which makes the whole process of extracting data extremely difficult, which, in turn,...

 
Funnel
Most Helpful Favorable Review
G2 User

real time view of costs spread across channels. custom dashboards

Most Helpful Critical Review
G2 User in Individual & Family Services

There is nothing I do not like about Funnel. io

Google Analytics 360
Most Helpful Favorable Review
G2 User in Marketing and Advertising

Out site gets 2-3 million visitors a month, so we were getting data based off of only a small percentage of traffic. This caused challenges both in terms of accurate reporting and troubleshooting issues.

Most Helpful Critical Review
Rhonda B.
Administrator in Higher Education

nothing much i'm still getting use to it

IBM Digital Analytics
Most Helpful Favorable Review
G2 User in Information Technology and Services

Data, using the software overall and the fact that it crunches numbers

Most Helpful Critical Review
G2 User in Insurance

Where do I start? The interface looks about 20 years old and designed by somebody with very little concept of user experience and design. The tool is not at all intuitive which makes the whole process of extracting data extremely difficult, which, in turn,...

Screenshots

 
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