Join the 1500 companies using G2 Track to manage SaaS spend, usage, contracts & compliance.
Compare Funnel, Google Analytics 360, and IBM Digital Analytics

Pricing

 
Standard
$499
per month
 
Business
$799
per month
 
Professional
$999
per month
 
Enterprise & Agencies
Contact sales
 
Free Trial
Free Trial Unavailable
Free Trial Unavailable
Funnel
Standard
$499per month
Business
$799per month
Professional
$999per month
Enterprise & Agencies
Contact sales
Free Trial
Google Analytics 360
Free Trial Unavailable
IBM Digital Analytics
Free Trial Unavailable

Ratings

Meets Requirements
Meets Requirements
8.7
8.7
6.9
Ease of Use
Ease of Use
8.4
7.9
5.8
Ease of Setup
Ease of Setup
8.8
7.8
5.4
Ease of Admin
Ease of Admin
8.8
8.3
7.0
Quality of Support
Quality of Support
9.3
7.9
6.1
Ease of Doing Business With
Ease of Doing Business With
9.4
8.4
7.0
Product Direction (% positive)
Product Direction (% positive)
8.4
8.2
3.4
Meets Requirements
Funnel
8.7
Google Analytics 360
8.7
IBM Digital Analytics
6.9
Ease of Use
Funnel
8.4
Google Analytics 360
7.9
IBM Digital Analytics
5.8
Ease of Setup
Funnel
8.8
Google Analytics 360
7.8
IBM Digital Analytics
5.4
Ease of Admin
Funnel
8.8
Google Analytics 360
8.3
IBM Digital Analytics
7.0
Quality of Support
Funnel
9.3
Google Analytics 360
7.9
IBM Digital Analytics
6.1
Ease of Doing Business With
Funnel
9.4
Google Analytics 360
8.4
IBM Digital Analytics
7.0
Product Direction (% positive)
Funnel
8.4
Google Analytics 360
8.2
IBM Digital Analytics
3.4

Features

Metrics
Sessions - Digital Analytics
Funnel
9.2
Google Analytics 360
8.6
IBM Digital Analytics
7.7
Engagement
Funnel
8.9
Google Analytics 360
8.4
IBM Digital Analytics
7.0
Entry and Exit Pages
Funnel
8.1
Google Analytics 360
8.4
IBM Digital Analytics
7.2
Standard Event Tracking
Funnel
8.2
Google Analytics 360
8.6
IBM Digital Analytics
7.0
Custom Event Tracking
Funnel
8.3
Google Analytics 360
8.3
IBM Digital Analytics
6.5
Retention
Funnel
8.3
Google Analytics 360
8.3
IBM Digital Analytics
7.0
Return
Funnel
8.7
Google Analytics 360
8.1
IBM Digital Analytics
6.9
Conversions
Funnel
8.9
Google Analytics 360
8.3
IBM Digital Analytics
7.5
Funnels
Funnel
8.8
Google Analytics 360
8.1
IBM Digital Analytics
6.5
Reporting
Real-Time Reporting
Funnel
8.5
Google Analytics 360
8.8
IBM Digital Analytics
5.7
Trending
Funnel
8.6
Google Analytics 360
8.5
IBM Digital Analytics
6.2
Retroactive Reporting
Funnel
8.7
Google Analytics 360
8.3
IBM Digital Analytics
6.2
Segmentation
Funnel
8.4
Google Analytics 360
8.3
IBM Digital Analytics
6.0
Mobile Reporting
Funnel
8.3
Google Analytics 360
8.4
IBM Digital Analytics
4.9
Unification Across Devices
Funnel
7.7
Google Analytics 360
8.2
IBM Digital Analytics
5.6
Custom Reports and Dashboards
Funnel
9.2
Google Analytics 360
8.5
IBM Digital Analytics
5.9
Other
User Data
Funnel
Not enough data available
Google Analytics 360
8.3
IBM Digital Analytics
6.3
Site Search Reporting
Funnel
Not enough data available
Google Analytics 360
8.1
IBM Digital Analytics
6.6
Load Time Monitoring
Funnel
Not enough data available
Google Analytics 360
8.2
IBM Digital Analytics
5.5
Campaign Tracking
Funnel
8.6
Google Analytics 360
8.3
IBM Digital Analytics
6.7
E-Commerce
Funnel
9.1
Google Analytics 360
8.3
IBM Digital Analytics
7.3
Promotional Messages
Funnel
Not enough data available
Google Analytics 360
8.1
IBM Digital Analytics
6.6
Administration Alerts
Funnel
Not enough data available
Google Analytics 360
8.2
IBM Digital Analytics
6.5
Administration
Performance and Reliability
Funnel
9.0
Google Analytics 360
8.5
IBM Digital Analytics
6.4
User, Role, and Access Management
Funnel
8.5
Google Analytics 360
8.6
IBM Digital Analytics
7.5
API / Integrations
Funnel
8.8
Google Analytics 360
8.2
IBM Digital Analytics
6.5
QA Testing
Funnel
Not enough data available
Google Analytics 360
8.0
IBM Digital Analytics
5.6

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
45.3%
47.9%
16.4%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
51.6%
32.3%
34.5%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
3.1%
19.8%
49.1%
Funnel
Small-Business
45.3%
Mid-Market
51.6%
Enterprise
3.1%
Google Analytics 360
Small-Business
47.9%
Mid-Market
32.3%
Enterprise
19.8%
IBM Digital Analytics
Small-Business
16.4%
Mid-Market
34.5%
Enterprise
49.1%

Reviewers' Industry

 
Marketing and Advertising
31.3%
Marketing and Advertising
18.9%
Retail
15.7%
 
Internet
11.3%
Information Technology and Services
4.8%
Marketing and Advertising
15.7%
 
Information Technology and Services
11.3%
Real Estate
3.7%
Internet
7.1%
 
Retail
6.3%
Internet
3.7%
Insurance
7.1%
 
Health, Wellness and Fitness
2.5%
Education Management
3.7%
Information Technology and Services
7.1%
 
Other
37.5%
Other
65.2%
Other
47.1%
Funnel
Marketing and Advertising
31.3%
Internet
11.3%
Information Technology and Services
11.3%
Retail
6.3%
Health, Wellness and Fitness
2.5%
Other
37.5%
Google Analytics 360
Marketing and Advertising
18.9%
Information Technology and Services
4.8%
Real Estate
3.7%
Internet
3.7%
Education Management
3.7%
Other
65.2%
IBM Digital Analytics
Retail
15.7%
Marketing and Advertising
15.7%
Internet
7.1%
Insurance
7.1%
Information Technology and Services
7.1%
Other
47.1%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Sophie C.
User

Seamless and easy way to integrate ad spends across countless networks, and automatically produce reports. What used to take up to an hour to run now I can do in 10 minutes!

G2 User in Marketing and Advertising

Out site gets 2-3 million visitors a month, so we were getting data based off of only a small percentage of traffic. This caused challenges both in terms of accurate reporting and troubleshooting issues.

G2 User in Higher Education

it is very easy to use and makes research much easier

Most Helpful Critical Review
Most Helpful Critical Review
Shabnam M.
Administrator in Internet

So sensitive to minor differences in UTM links Not extremely intuitive when it comes to creating graphs or keeping track of campaigns easily

Zeal B.
User

Exporting of reports is easy but output is a bit clunky. If I am running 5 different metrics for 10 pages it will only spilt out one metric and only the pages visible on the screen. Also run time of reports are a bit slow.

G2 User in Retail

The entire enterface was lacking and old. They really need a refresher! Also, the amount of manual dad adjustments (pages and server call estimates) are way too much effort. Google analytics is the best bang for the buck.

 
Funnel
Most Helpful Favorable Review
Sophie C.
User

Seamless and easy way to integrate ad spends across countless networks, and automatically produce reports. What used to take up to an hour to run now I can do in 10 minutes!

Most Helpful Critical Review
Shabnam M.
Administrator in Internet

So sensitive to minor differences in UTM links Not extremely intuitive when it comes to creating graphs or keeping track of campaigns easily

Google Analytics 360
Most Helpful Favorable Review
G2 User in Marketing and Advertising

Out site gets 2-3 million visitors a month, so we were getting data based off of only a small percentage of traffic. This caused challenges both in terms of accurate reporting and troubleshooting issues.

Most Helpful Critical Review
Zeal B.
User

Exporting of reports is easy but output is a bit clunky. If I am running 5 different metrics for 10 pages it will only spilt out one metric and only the pages visible on the screen. Also run time of reports are a bit slow.

IBM Digital Analytics
Most Helpful Favorable Review
G2 User in Higher Education

it is very easy to use and makes research much easier

Most Helpful Critical Review
G2 User in Retail

The entire enterface was lacking and old. They really need a refresher! Also, the amount of manual dad adjustments (pages and server call estimates) are way too much effort. Google analytics is the best bang for the buck.

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