Join the 1500 companies using G2 Track to manage SaaS spend, usage, contracts & compliance.
Compare Funnel, Google Analytics 360, and Google Analytics

Pricing

 
Standard
$499
per month
 
Business
$799
per month
 
Professional
$999
per month
 
Enterprise & Agencies
Contact sales
 
Free Trial
Free Trial Unavailable
Free Trial Unavailable
Funnel
Standard
$499per month
Business
$799per month
Professional
$999per month
Enterprise & Agencies
Contact sales
Free Trial
Google Analytics 360
Free Trial Unavailable
Google Analytics
Free Trial Unavailable

Ratings

Meets Requirements
Meets Requirements
8.7
8.7
9.0
Ease of Use
Ease of Use
8.4
7.9
7.6
Ease of Setup
Ease of Setup
8.8
7.8
7.8
Ease of Admin
Ease of Admin
8.8
8.3
8.1
Quality of Support
Quality of Support
9.3
7.9
7.3
Ease of Doing Business With
Ease of Doing Business With
9.4
8.4
8.2
Product Direction (% positive)
Product Direction (% positive)
8.4
8.1
8.4
Meets Requirements
Funnel
8.7
Google Analytics 360
8.7
Google Analytics
9.0
Ease of Use
Funnel
8.4
Google Analytics 360
7.9
Google Analytics
7.6
Ease of Setup
Funnel
8.8
Google Analytics 360
7.8
Google Analytics
7.8
Ease of Admin
Funnel
8.8
Google Analytics 360
8.3
Google Analytics
8.1
Quality of Support
Funnel
9.3
Google Analytics 360
7.9
Google Analytics
7.3
Ease of Doing Business With
Funnel
9.4
Google Analytics 360
8.4
Google Analytics
8.2
Product Direction (% positive)
Funnel
8.4
Google Analytics 360
8.1
Google Analytics
8.4

Features

Metrics
Sessions - Digital Analytics
Funnel
9.2
Google Analytics 360
8.6
Google Analytics
9.0
Engagement
Funnel
8.9
Google Analytics 360
8.4
Google Analytics
8.7
Entry and Exit Pages
Funnel
8.1
Google Analytics 360
8.4
Google Analytics
8.7
Standard Event Tracking
Funnel
8.2
Google Analytics 360
8.6
Google Analytics
8.5
Custom Event Tracking
Funnel
8.3
Google Analytics 360
8.3
Google Analytics
8.3
Retention
Funnel
8.3
Google Analytics 360
8.3
Google Analytics
8.3
Return
Funnel
8.7
Google Analytics 360
8.1
Google Analytics
8.4
Conversions
Funnel
8.9
Google Analytics 360
8.3
Google Analytics
8.5
Funnels
Funnel
8.8
Google Analytics 360
8.1
Google Analytics
8.1
Reporting
Real-Time Reporting
Funnel
8.5
Google Analytics 360
8.8
Google Analytics
8.7
Trending
Funnel
8.6
Google Analytics 360
8.5
Google Analytics
8.5
Retroactive Reporting
Funnel
8.7
Google Analytics 360
8.3
Google Analytics
8.2
Segmentation
Funnel
8.4
Google Analytics 360
8.3
Google Analytics
8.3
Mobile Reporting
Funnel
8.3
Google Analytics 360
8.4
Google Analytics
8.5
Unification Across Devices
Funnel
7.7
Google Analytics 360
8.2
Google Analytics
8.2
Custom Reports and Dashboards
Funnel
9.2
Google Analytics 360
8.5
Google Analytics
8.5
Other
User Data
Funnel
Not enough data available
Google Analytics 360
8.3
Google Analytics
8.4
Site Search Reporting
Funnel
Not enough data available
Google Analytics 360
8.1
Google Analytics
8.5
Load Time Monitoring
Funnel
Not enough data available
Google Analytics 360
8.2
Google Analytics
8.3
Campaign Tracking
Funnel
8.6
Google Analytics 360
8.3
Google Analytics
8.7
E-Commerce
Funnel
9.1
Google Analytics 360
8.3
Google Analytics
8.4
Promotional Messages
Funnel
Not enough data available
Google Analytics 360
8.1
Google Analytics
8.0
Administration Alerts
Funnel
Not enough data available
Google Analytics 360
8.2
Google Analytics
8.1
Administration
Performance and Reliability
Funnel
9.0
Google Analytics 360
8.5
Google Analytics
8.9
User, Role, and Access Management
Funnel
8.5
Google Analytics 360
8.6
Google Analytics
8.9
API / Integrations
Funnel
8.8
Google Analytics 360
8.2
Google Analytics
8.4
QA Testing
Funnel
Not enough data available
Google Analytics 360
8.0
Google Analytics
8.1

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
45.3%
47.7%
60.6%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
51.6%
32.4%
27.5%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
3.1%
19.9%
11.9%
Funnel
Small-Business
45.3%
Mid-Market
51.6%
Enterprise
3.1%
Google Analytics 360
Small-Business
47.7%
Mid-Market
32.4%
Enterprise
19.9%
Google Analytics
Small-Business
60.6%
Mid-Market
27.5%
Enterprise
11.9%

Reviewers' Industry

 
Marketing and Advertising
31.3%
Marketing and Advertising
18.9%
Marketing and Advertising
22.1%
 
Internet
11.3%
Information Technology and Services
4.8%
Computer Software
6.8%
 
Information Technology and Services
11.3%
Real Estate
3.7%
Information Technology and Services
6.8%
 
Retail
6.3%
Internet
3.7%
Internet
6.1%
 
Health, Wellness and Fitness
2.5%
Education Management
3.7%
Higher Education
3.0%
 
Other
37.5%
Other
65.1%
Other
55.2%
Funnel
Marketing and Advertising
31.3%
Internet
11.3%
Information Technology and Services
11.3%
Retail
6.3%
Health, Wellness and Fitness
2.5%
Other
37.5%
Google Analytics 360
Marketing and Advertising
18.9%
Information Technology and Services
4.8%
Real Estate
3.7%
Internet
3.7%
Education Management
3.7%
Other
65.1%
Google Analytics
Marketing and Advertising
22.1%
Computer Software
6.8%
Information Technology and Services
6.8%
Internet
6.1%
Higher Education
3.0%
Other
55.2%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
G2 User in Internet

Easily see important channel metrics by campaign, easy to use interface, reliable customer support

Alley L.
User in Marketing and Advertising

The main difference between Google Analytics and Google Analytics 360 is the amount of the data you can store. The more premium version of the two, Google Analytics 360, allows the user to better house and manipulate large amounts of data. This is a big...

Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Most Helpful Critical Review
Most Helpful Critical Review
G2 User in Individual & Family Services

There is nothing I do not like about Funnel. io

Luisa L.
User in Leisure, Travel & Tourism

Demasiadas opciones. La configuración a veces se hace tediosa debido a que son muchas opciones posibles de configuración y eso agota

Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

 
Funnel
Most Helpful Favorable Review
G2 User in Internet

Easily see important channel metrics by campaign, easy to use interface, reliable customer support

Most Helpful Critical Review
G2 User in Individual & Family Services

There is nothing I do not like about Funnel. io

Google Analytics 360
Most Helpful Favorable Review
Alley L.
User in Marketing and Advertising

The main difference between Google Analytics and Google Analytics 360 is the amount of the data you can store. The more premium version of the two, Google Analytics 360, allows the user to better house and manipulate large amounts of data. This is a big...

Most Helpful Critical Review
Luisa L.
User in Leisure, Travel & Tourism

Demasiadas opciones. La configuración a veces se hace tediosa debido a que son muchas opciones posibles de configuración y eso agota

Google Analytics
Most Helpful Favorable Review
Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Most Helpful Critical Review
Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

Screenshots

 
1 of 6
2 of 6
3 of 6
4 of 6
5 of 6
6 of 6
1 of 3
2 of 3
3 of 3
1 of 4
2 of 4
3 of 4
4 of 4
Ask Funnel a QuestionContact FunnelRequest More InformationRequest More InformationAsk Google Analytics a QuestionContact Google Analytics