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Compare Funnel, Google Analytics 360, and Adobe Analytics

Pricing

 
Standard
$499
per month
 
Business
$799
per month
 
Professional
$999
per month
 
Enterprise & Agencies
Contact sales
 
Free Trial
Free Trial Unavailable
Free Trial Unavailable
Funnel
Standard
$499per month
Business
$799per month
Professional
$999per month
Enterprise & Agencies
Contact sales
Free Trial
Google Analytics 360
Free Trial Unavailable
Adobe Analytics
Free Trial Unavailable

Ratings

Meets Requirements
Meets Requirements
8.7
8.7
8.4
Ease of Use
Ease of Use
8.4
7.9
7.0
Ease of Setup
Ease of Setup
8.8
7.8
6.4
Ease of Admin
Ease of Admin
8.8
8.3
7.2
Quality of Support
Quality of Support
9.3
7.9
7.5
Ease of Doing Business With
Ease of Doing Business With
9.4
8.4
7.6
Product Direction (% positive)
Product Direction (% positive)
8.4
8.1
6.9
Meets Requirements
Funnel
8.7
Google Analytics 360
8.7
Adobe Analytics
8.4
Ease of Use
Funnel
8.4
Google Analytics 360
7.9
Adobe Analytics
7.0
Ease of Setup
Funnel
8.8
Google Analytics 360
7.8
Adobe Analytics
6.4
Ease of Admin
Funnel
8.8
Google Analytics 360
8.3
Adobe Analytics
7.2
Quality of Support
Funnel
9.3
Google Analytics 360
7.9
Adobe Analytics
7.5
Ease of Doing Business With
Funnel
9.4
Google Analytics 360
8.4
Adobe Analytics
7.6
Product Direction (% positive)
Funnel
8.4
Google Analytics 360
8.1
Adobe Analytics
6.9

Features

Metrics
Sessions - Digital Analytics
Funnel
9.2
Google Analytics 360
8.6
Adobe Analytics
8.5
Engagement
Funnel
8.9
Google Analytics 360
8.4
Adobe Analytics
8.3
Entry and Exit Pages
Funnel
8.1
Google Analytics 360
8.4
Adobe Analytics
8.4
Standard Event Tracking
Funnel
8.2
Google Analytics 360
8.6
Adobe Analytics
8.3
Custom Event Tracking
Funnel
8.3
Google Analytics 360
8.3
Adobe Analytics
8.4
Retention
Funnel
8.3
Google Analytics 360
8.3
Adobe Analytics
7.9
Return
Funnel
8.7
Google Analytics 360
8.1
Adobe Analytics
7.9
Conversions
Funnel
8.9
Google Analytics 360
8.3
Adobe Analytics
8.4
Funnels
Funnel
8.8
Google Analytics 360
8.1
Adobe Analytics
8.1
Reporting
Real-Time Reporting
Funnel
8.5
Google Analytics 360
8.8
Adobe Analytics
8.1
Trending
Funnel
8.6
Google Analytics 360
8.5
Adobe Analytics
8.2
Retroactive Reporting
Funnel
8.7
Google Analytics 360
8.3
Adobe Analytics
8.0
Segmentation
Funnel
8.4
Google Analytics 360
8.3
Adobe Analytics
8.3
Mobile Reporting
Funnel
8.3
Google Analytics 360
8.4
Adobe Analytics
7.9
Unification Across Devices
Funnel
7.7
Google Analytics 360
8.2
Adobe Analytics
7.7
Custom Reports and Dashboards
Funnel
9.2
Google Analytics 360
8.5
Adobe Analytics
8.3
Other
User Data
Funnel
Not enough data available
Google Analytics 360
8.3
Adobe Analytics
8.3
Site Search Reporting
Funnel
Not enough data available
Google Analytics 360
8.1
Adobe Analytics
8.2
Load Time Monitoring
Funnel
Not enough data available
Google Analytics 360
8.2
Adobe Analytics
7.8
Campaign Tracking
Funnel
8.6
Google Analytics 360
8.3
Adobe Analytics
8.4
E-Commerce
Funnel
9.1
Google Analytics 360
8.3
Adobe Analytics
8.3
Promotional Messages
Funnel
Not enough data available
Google Analytics 360
8.1
Adobe Analytics
7.9
Administration Alerts
Funnel
Not enough data available
Google Analytics 360
8.2
Adobe Analytics
8.0
Administration
Performance and Reliability
Funnel
9.0
Google Analytics 360
8.5
Adobe Analytics
8.2
User, Role, and Access Management
Funnel
8.5
Google Analytics 360
8.6
Adobe Analytics
8.3
API / Integrations
Funnel
8.8
Google Analytics 360
8.2
Adobe Analytics
7.8
QA Testing
Funnel
Not enough data available
Google Analytics 360
8.0
Adobe Analytics
8.0

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
45.3%
47.7%
26.6%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
51.6%
32.4%
27.9%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
3.1%
19.9%
45.5%
Funnel
Small-Business
45.3%
Mid-Market
51.6%
Enterprise
3.1%
Google Analytics 360
Small-Business
47.7%
Mid-Market
32.4%
Enterprise
19.9%
Adobe Analytics
Small-Business
26.6%
Mid-Market
27.9%
Enterprise
45.5%

Reviewers' Industry

 
Marketing and Advertising
31.3%
Marketing and Advertising
18.9%
Marketing and Advertising
14.6%
 
Internet
11.3%
Information Technology and Services
4.8%
Retail
6.0%
 
Information Technology and Services
11.3%
Real Estate
3.7%
Financial Services
5.2%
 
Retail
6.3%
Internet
3.7%
Information Technology and Services
5.1%
 
Health, Wellness and Fitness
2.5%
Education Management
3.7%
Internet
4.0%
 
Other
37.5%
Other
65.1%
Other
65.1%
Funnel
Marketing and Advertising
31.3%
Internet
11.3%
Information Technology and Services
11.3%
Retail
6.3%
Health, Wellness and Fitness
2.5%
Other
37.5%
Google Analytics 360
Marketing and Advertising
18.9%
Information Technology and Services
4.8%
Real Estate
3.7%
Internet
3.7%
Education Management
3.7%
Other
65.1%
Adobe Analytics
Marketing and Advertising
14.6%
Retail
6.0%
Financial Services
5.2%
Information Technology and Services
5.1%
Internet
4.0%
Other
65.1%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
G2 User in Internet

Easily see important channel metrics by campaign, easy to use interface, reliable customer support

Alley L.
User in Marketing and Advertising

The main difference between Google Analytics and Google Analytics 360 is the amount of the data you can store. The more premium version of the two, Google Analytics 360, allows the user to better house and manipulate large amounts of data. This is a big...

Paul L.
Administrator in Information Technology and Services

The online control suite is quite amazing. If you know how to use it you can slice and dice your data in hundreds of ways. You can set it up to use first party cookies which is always nice. The performance of the reporting is awesome.

Most Helpful Critical Review
Most Helpful Critical Review
G2 User in Individual & Family Services

There is nothing I do not like about Funnel. io

Luisa L.
User in Leisure, Travel & Tourism

Demasiadas opciones. La configuración a veces se hace tediosa debido a que son muchas opciones posibles de configuración y eso agota

G2 User in Sports

It's kind of complicated to find what I'm looking for a lot of the time. Wouldn't recommend for beginners.

 
Funnel
Most Helpful Favorable Review
G2 User in Internet

Easily see important channel metrics by campaign, easy to use interface, reliable customer support

Most Helpful Critical Review
G2 User in Individual & Family Services

There is nothing I do not like about Funnel. io

Google Analytics 360
Most Helpful Favorable Review
Alley L.
User in Marketing and Advertising

The main difference between Google Analytics and Google Analytics 360 is the amount of the data you can store. The more premium version of the two, Google Analytics 360, allows the user to better house and manipulate large amounts of data. This is a big...

Most Helpful Critical Review
Luisa L.
User in Leisure, Travel & Tourism

Demasiadas opciones. La configuración a veces se hace tediosa debido a que son muchas opciones posibles de configuración y eso agota

Adobe Analytics
Most Helpful Favorable Review
Paul L.
Administrator in Information Technology and Services

The online control suite is quite amazing. If you know how to use it you can slice and dice your data in hundreds of ways. You can set it up to use first party cookies which is always nice. The performance of the reporting is awesome.

Most Helpful Critical Review
G2 User in Sports

It's kind of complicated to find what I'm looking for a lot of the time. Wouldn't recommend for beginners.

Screenshots

 
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Videos

 No videos providedNo videos provided

High-level overview of Analysis Workspace, with curation and project sharing, in Adobe Analytics.

Funnel
No videos provided
Google Analytics 360
No videos provided
Adobe Analytics

High-level overview of Analysis Workspace, with curation and project sharing, in Adobe Analytics.

Downloads

 No downloads providedNo downloads provided
Funnel
No downloads provided
Google Analytics 360
No downloads provided
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