Compare Funnel vs Google Analytics 360

See this
comparison of Funnel vs. Google Analytics 360
based on data from user reviews. Funnel rates 4.4/5 stars with 64 reviews. Google Analytics 360 rates 4.2/5 stars with 312 reviews. Each product's score is calculated by real-time data from verified user reviews.

Pricing

 
Standard
$499
per month
 
Business
$799
per month
 
Professional
$999
per month
 
Enterprise & Agencies
Contact sales
 
Free Trial
Free Trial Unavailable
Funnel
Standard
$499per month
Business
$799per month
Professional
$999per month
Enterprise & Agencies
Contact sales
Free Trial
Google Analytics 360
Free Trial Unavailable

Ratings

Meets Requirements
Meets Requirements
8.7
8.7
Ease of Use
Ease of Use
8.4
7.9
Ease of Setup
Ease of Setup
8.8
7.7
Ease of Admin
Ease of Admin
8.8
8.3
Quality of Support
Quality of Support
9.3
7.9
Ease of Doing Business With
Ease of Doing Business With
9.4
8.4
Product Direction (% positive)
Product Direction (% positive)
8.4
8.2
Meets Requirements
Funnel
8.7
Google Analytics 360
8.7
Ease of Use
Funnel
8.4
Google Analytics 360
7.9
Ease of Setup
Funnel
8.8
Google Analytics 360
7.7
Ease of Admin
Funnel
8.8
Google Analytics 360
8.3
Quality of Support
Funnel
9.3
Google Analytics 360
7.9
Ease of Doing Business With
Funnel
9.4
Google Analytics 360
8.4
Product Direction (% positive)
Funnel
8.4
Google Analytics 360
8.2

Features

Metrics
Sessions - Digital Analytics
Funnel
9.2
Google Analytics 360
8.7
Engagement
Funnel
8.9
Google Analytics 360
8.5
Entry and Exit Pages
Funnel
8.1
Google Analytics 360
8.5
Standard Event Tracking
Funnel
8.2
Google Analytics 360
8.6
Custom Event Tracking
Funnel
8.3
Google Analytics 360
8.3
Retention
Funnel
8.3
Google Analytics 360
8.3
Return
Funnel
8.7
Google Analytics 360
8.2
Conversions
Funnel
8.9
Google Analytics 360
8.3
Funnels
Funnel
8.8
Google Analytics 360
8.1
Reporting
Real-Time Reporting
Funnel
8.5
Google Analytics 360
8.8
Trending
Funnel
8.6
Google Analytics 360
8.5
Retroactive Reporting
Funnel
8.7
Google Analytics 360
8.4
Segmentation
Funnel
8.4
Google Analytics 360
8.4
Mobile Reporting
Funnel
8.3
Google Analytics 360
8.4
Unification Across Devices
Funnel
7.7
Google Analytics 360
8.2
Custom Reports and Dashboards
Funnel
9.2
Google Analytics 360
8.5
Other
User Data
Funnel
Not enough data available
Google Analytics 360
8.4
Site Search Reporting
Funnel
Not enough data available
Google Analytics 360
8.2
Load Time Monitoring
Funnel
Not enough data available
Google Analytics 360
8.2
Campaign Tracking
Funnel
8.6
Google Analytics 360
8.4
E-Commerce
Funnel
9.1
Google Analytics 360
8.4
Promotional Messages
Funnel
Not enough data available
Google Analytics 360
8.2
Administration Alerts
Funnel
Not enough data available
Google Analytics 360
8.3
Administration
API / Integrations
Funnel
8.8
Google Analytics 360
8.3
QA Testing
Funnel
Not enough data available
Google Analytics 360
8.1
Performance and Reliability
Funnel
9.0
Google Analytics 360
8.5
User, Role, and Access Management
Funnel
8.5
Google Analytics 360
8.6

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
45.3%
49.4%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
51.6%
32.1%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
3.1%
18.6%
Funnel
Small-Business
45.3%
Mid-Market
51.6%
Enterprise
3.1%
Google Analytics 360
Small-Business
49.4%
Mid-Market
32.1%
Enterprise
18.6%

Reviewers' Industry

 
Marketing and Advertising
31.3%
Marketing and Advertising
19.2%
 
Internet
10.9%
Computer Software
5.4%
 
Information Technology and Services
9.4%
Information Technology and Services
4.8%
 
Retail
6.3%
Internet
3.5%
 
Financial Services
3.1%
Entertainment
3.5%
 
Other
39.1%
Other
63.5%
Funnel
Marketing and Advertising
31.3%
Internet
10.9%
Information Technology and Services
9.4%
Retail
6.3%
Financial Services
3.1%
Other
39.1%
Google Analytics 360
Marketing and Advertising
19.2%
Computer Software
5.4%
Information Technology and Services
4.8%
Internet
3.5%
Entertainment
3.5%
Other
63.5%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
G2 User in Apparel & Fashion

I like the possibility to create custom dmension and custom metrics to have incredible detailed reports. It is also possibile to upload cost data occurred with smaller agencies that are not included in the funnel network (which contains big names). The...

G2 User in Marketing and Advertising

Out site gets 2-3 million visitors a month, so we were getting data based off of only a small percentage of traffic. This caused challenges both in terms of accurate reporting and troubleshooting issues.

Most Helpful Critical Review
Most Helpful Critical Review
Shabnam M.
Administrator in Internet

So sensitive to minor differences in UTM links Not extremely intuitive when it comes to creating graphs or keeping track of campaigns easily

G2 User in Research

I dislike the fact that my google drive will run out of storage therefore causing a haunt to my google analytics

 
Funnel
Most Helpful Favorable Review
G2 User in Apparel & Fashion

I like the possibility to create custom dmension and custom metrics to have incredible detailed reports. It is also possibile to upload cost data occurred with smaller agencies that are not included in the funnel network (which contains big names). The...

Most Helpful Critical Review
Shabnam M.
Administrator in Internet

So sensitive to minor differences in UTM links Not extremely intuitive when it comes to creating graphs or keeping track of campaigns easily

Google Analytics 360
Most Helpful Favorable Review
G2 User in Marketing and Advertising

Out site gets 2-3 million visitors a month, so we were getting data based off of only a small percentage of traffic. This caused challenges both in terms of accurate reporting and troubleshooting issues.

Most Helpful Critical Review
G2 User in Research

I dislike the fact that my google drive will run out of storage therefore causing a haunt to my google analytics

Screenshots

 
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